The fondue franchise awarded another two franchises during the
second quarter, launched a new franchisee incentive and continues
to develop eight more restaurants.
TAMPA,
Fla., July 18, 2024 /PRNewswire-PRWeb/ --
Melting Pot, the national fondue franchise with 92 restaurants
nationwide, is entering the third quarter with both internal and
external growth, new partnerships and offers benefitting its
guests, and plans laid for development that will increase its
footprint by nearly 10%.
"We're very excited to highlight the four new franchises we've
awarded this year. This growth is driven by both new owners and an
existing owner who has chosen to expand," said CEO Bob Johnston. "I'm very pleased with the
momentum we've built thus far, but I'm even more excited about the
opportunity we have to continue growing through the end of the year
with up to five new deals in key markets like Tennessee, Alabama, South
Carolina, Texas and
Kentucky."
The four new franchises awarded this year are in Larkspur, California; Reno, Nevada; Bentonville, Arkansas and Nashville, Tennessee. These four restaurants,
and four more from previous deals, are all currently in
development, meaning franchisees have already secured real estate
and construction has begun.
To further build on this momentum, Melting Pot has launched a
new franchisee incentive model:
A candidate or current Melting Pot franchise owner that is
approved may execute a conversion of their existing non Melting Pot
restaurant, paying only a $5,000
franchise fee per unit (discounted from $45,000 * – with a rebate paid at lease signing).
Conversion must start 90 days after franchise agreement.
In addition to the lower franchise fee, Melting Pot will cover
up to $12,500/month for up to 6
months in lost income during the conversion buildout. This will
allow an existing restaurant operator the chance to close down and
reopen as a Melting Pot. Additionally, Melting Pot will give you
$5,000 toward a sign package and
$25,000 (managed by the Melting Pot
marketing team) to market their new Melting Pot location.
While Melting Pot is developing its footprint, it has also
launched several initiatives internally to ensure franchisees are
able to make the most of their investment and continue providing
the perfect experience for guests, now in even more contexts.
Another eight Melting Pot restaurants have been remodeled this
year, in line with its new prototype. The new design, often called
Melting Pot Evolution, is representative of how the brand has grown
and changed throughout its lifetime. Though it maintains the
intimate dining spaces Melting Pot is known and loved for, Melting
Pot Evolution also incorporates a bigger focus on the bar and
introduces spaces for light bites and wine tastings. This way, no
matter how a guest wants to enjoy their Melting Pot trip, there is
the perfect space waiting for them.
An upcoming Happy Hour launch, starting in August, will allow
owners to further leverage the changes made in the remodeling
process, encouraging guests to stop in and enjoy special deals on
cheese and chocolate fondue as well as classic cocktails, beers and
wines.
Further still, Melting Pot has expanded its reach through a
strategic partnership with Omaha Steaks for its Fondue at Home
product line. The fondue kits allow guests to cultivate an at-home
experience with the same high-quality cheeses, proteins, breads and
seasonings that they experience at a Melting Pot restaurant,
providing yet another way for Melting Pot to strengthen its
relationship with fans and fondue lovers.
"We have taken so much care to protect our brand and the guest
experience so we can ensure that the experience is just as
enjoyable at home as it is in a restaurant, and we are partnering
with Omaha Steaks because it is an organization that takes the same
care in creating products and delivering experiences to their
guests that we do," Johnston said. "As brand awareness climbs, this
partnership is just another way for Melting Pot to even more firmly
cement ourselves as the nation's leading fondue concept."
Through its ongoing innovation and continued commitment to
excellence, Melting Pot has built an investment vehicle that both
inspires existing owners to expand and captures the attention of
prospective entrepreneurs looking to grow. With a strong pipeline
and the capacity to award another five franchises through the end
of 2024, the team is excited to continue its growth journey in
partnership with the passionate individuals choosing to join the
Melting Pot family.
About Melting Pot
Founded in 1975, Melting Pot has offered a unique fondue dining
experience for more than 45 years. As the premier fondue restaurant
franchise, Melting Pot has 92 restaurants in 31 U.S. states and
Canada. Known for offering a
variety of fondue cooking styles and unique entrées, Melting Pot's
menu also features cheese fondues, salads, fine wines, spirits and
chocolate fondue desserts. Fondue fans can join Melting Pot's Club
Fondue for exclusive promotions, special events and advance holiday
reservation privileges. Melting Pot is an affiliate of Front Burner
Brands, a restaurant management company headquartered in
Tampa, Florida. For more
information, visit http://www.meltingpot.com. To learn more about
franchise opportunities with Melting Pot, please visit
http://www.meltingpotfranchise.com.
About Front Burner
Headquartered in Tampa, Front
Burner is the restaurant management company for Melting Pot
Restaurants, Inc., and the new casual whimsical dining concept
Melting Pot Social! Melting Pot currently has 92 restaurants in 31
U.S. states and Canada. Melting
Pot Social opened its first location in July
2021 in Asheville, NC. For
more information, visit http://www.frontburnerbrands.com.
Media Contact
Julie Maw, Mainland, 3125263996,
jmaw@hellomainland.com, www.hellomainland.com
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SOURCE Melting Pot