"Every Dream They Hold" Highlights the
Unbreakable Bond and Mutual Support in Their Journey to
Success
AUSTIN, July 18,
2024 /PRNewswire/ -- Nulo, one of the nation's
fastest-growing pet specialty food brands, is proud to debut its
most inspiring broadcast spot yet, titled "Every Dream They Hold,"
based on its highly successful "Fuel Incredible" campaign. The
campaign, which officially kicked off last fall, emphasizes the
pivotal role pets play in the lives of elite athletes.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9280351-nulo-pet-food-every-dream-they-hold-elite-athletes/
The campaign features a mix of digital media, print, and
television ads. The cornerstone is a 60-second television
spot that will appear on the networks of NBC Universal and
ESPN, showcasing Nulo's team of athlete ambassadors and their pets,
highlighting some of America's most decorated athletes,
including Simone
Biles, Caeleb Dressel, Gabby
Thomas, Regan
Smith, Ryan
Crouser, Chase
Kalisz, Anna Hall,
and Jessica Long.
"Many of us benefit from the companionship and emotional support
of our pets, and that includes some of the world's most
recognizable athletes," said Michael
Landa, Nulo's Founder & CEO. "Fuel Incredible" is a
tribute to the powerful bond between competitor and companion. With
this initiative, Nulo aims to highlight the vital role pets play in
supporting these athletes. There's a genuine connection between the
dedication these athletes show in maintaining high-performance
diets for themselves and their pets."
In partnership with Nulo's in-house creative team, and directed
by Kelly Lipscomb of Widespread
Creative, the spot begins at the break of dawn as each athlete
awakens with their pets and prepares for the day. It tells a story
of perseverance, illustrating the ups and downs of a rigorous
training schedule and the emotional support their pets provide in
their quest for excellence.
"We wanted to closely examine the relationships between these
athletes and their pets," said Lipscomb. "The emotional toll and
stress that strenuous training and competition take are often
overlooked. Their pets are their unsung heroes, offering
unconditional love and support on their journey to the top."
Nulo's portfolio of nutritious products for dogs and cats is
available at independent pet retailers, PetSmart and Petco stores
nationwide, as well as online at Chewy & Amazon. To learn more
about the "Fuel Incredible" campaign and each athlete's story,
visit Nulo on Instagram or at www.Nulo.com.
About Nulo:
Nulo stands at the forefront of pet nutrition, dedicated to
providing foods that fuel a healthy lifestyle for pets and their
parents. Recognizing the powerful bond between humans and pets,
Nulo's mission is to enhance the lives of dogs and cats through
proper nutrition, providing them with the fuel they need to live
full, vibrant lives. The Fuel Incredible campaign spotlights
extraordinary athletes who draw strength and companionship from
their devoted pets in their quest for victory. For more information
about Nulo and the "Fuel Incredible" campaign,
visit www.nulo.com.
Contact:
nulo@taylorstrategy.com
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content:https://www.prnewswire.com/news-releases/nulo-pays-tribute-to-pets-debuting-television-spot-showcasing-the-role-these-companions-play-in-the-lives-of-elite-athletes-302199996.html
SOURCE Nulo