NEW
YORK, July 23, 2024 /PRNewswire/ -- The
Kinetix Group (TKG) has been named a Market Access Agency of
the Year finalist in the 2024 MM+M Awards.
The MM+M Awards recognizes, champions and celebrates creativity
and effectiveness in healthcare marketing and communications.
"We have an incredible team at TKG who is truly passionate about
empowering informed decision-making and access to patient care.
Becoming a Market Access Agency of the Year finalist reinforces the
value of our health system savvy within the market access continuum
and shows the approach resonates in the marketplace. This
recognition is a tribute to our impressive team and the clients we
serve," said Sarah McNulty,
co-founder and president of TKG.
"Over the past several years, the issues related to rare
diseases, biosimilars, gene editing and the convergence of health
systems and payers have required innovative approaches to market
access marketing," added John
Strapp, co-founder and chairman of TKG. "The TKG-AOR
partnerships have identified areas of brand opportunity, redesigned
classic payer marketing and pioneered unique pull-through execution
models to achieve client goals. Congratulations to the TKG client
teams and thank you to our market access AOR partners for
supporting this nomination!"
This year, more than 90 experts reviewed a record-breaking
number of entries during the judging period.
"After launching Petauri in early 2023, it was very obvious that
The Kinetix Group would be an ideal foundational business given the
company's long history, strong culture and track record of
innovation and client satisfaction," said Dan Renick, founder and CEO of Petauri. "The
core market access work across health systems and payer channels
represents the highly differentiated capabilities of the
team—delivering solutions that are more critical than ever and
leading remarkable growth in 2023 that continues in 2024."
For more information about this recognition, please visit
here or contact insights@thekinetixgroup.com.
The Kinetix Group (TKG)
The Kinetix Group, a healthcare strategic advisory and marketing
agency, is a part of Petauri. TKG empowers life science companies
to effectively engage with health system and payer
customers. With market access expertise, deep relationships, and
connections that span the healthcare ecosystem, TKG is uniquely
positioned to understand its clients' customers and design
impactful solutions. Its core areas of focus are organized
customers, market access, and real-world evidence. To learn more,
visit www.thekinetixgroup.com.
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SOURCE The Kinetix Group