Trend-Setting Collection and Interactive
Experiences Await at Premier K-POP Fan & Artist
Festival
LOS
ANGELES, July 24, 2024 /PRNewswire/ -- SHEIN, a
global fashion and lifestyle online retailer, announced today that
for the first time, it will be the exclusive fashion partner for
KCON LA 2024, the premier K-POP Fan & Artist Festival. This new
partnership merges cutting-edge fashion with the electrifying world
of K-POP, offering fans an unprecedented immersive experience.
In addition to being the exclusive fashion partner for the
event, SHEIN has curated an exciting collection specifically
inspired by K-POP aesthetics, featuring affordable, stylish apparel
and accessories with prices ranging from $10 to $30. Now
available for purchase at SHEIN.com, this collection allows fans to
express their passion for K-POP through fashion, bringing the
vibrant energy of the genre to their everyday style.
As part of its collaboration with KCON LA 2024, SHEIN will bring
many interactive experiences and activations to the conference.
Attendees will have the opportunity to engage with some of their
favorite artists through special appearances and programming
featuring K-POP sensations STAYC and. Attendees can also enjoy
free accessory giveaways and personalize their own photo card
keychains with charms and gems. Additionally, SHEIN is sponsoring
KCON's Relay Dance Battle, giving K-POP cover dance groups a chance
to show off their moves. The Grand Prize winner will have the
chance to have their own professionally produced dance video
sponsored by SHEIN, receive a $1500
SHEIN gift card and perform live at KCON LA 2024 on the M&G
STAGE with K-POP group STAYC.
"We are thrilled to partner with KCON LA 2024 as the
exclusive fashion sponsor," said George
Chiao, president of SHEIN U.S. "This collaboration
highlights both our commitment to setting fashion trends and our
passion for supporting cultural diversity and creativity, including
the vibrant K-POP community. We look forward to bringing fans
closer to the K-POP experience through our unique activations and
exclusive collection."
KCON LA 2024 will take place over three days, from July 26 to July 28, transforming Los Angeles into the ultimate destination for
K-culture enthusiasts. Spread across the iconic venues of
Crypto.com Arena, LA Convention Center, and
Gilbert Lindsay Plaza, attendees can
expect an unparalleled celebration of Korean entertainment, music
and fashion. SHEIN's inaugural partnership with KCON promises an
unforgettable experience, uniting fans and stars alike in the heart
of the entertainment capital. This partnership highlights the best
of K-POP, promising a weekend of engaging activities and stylish
celebrations.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer,
offering SHEIN branded apparel and products from a global network
of vendors, all at affordable prices. Headquartered
in Singapore, SHEIN is committed to making the beauty of
fashion accessible to all, promoting its industry-leading,
on-demand production methodology, for a smarter, future-ready
industry. To learn more about SHEIN,
visit www.sheingroup.com.
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SOURCE SHEIN