New challenge encourages people to start new
habits by taking steps outside
SEATTLE, July 24,
2024 /PRNewswire/ -- To continue its year-round
Opt Outside commitment and build inspiration, REI Co-op will lead a
Strava 'Steps' Challenge to inspire more people to move outside by
logging at least 15,000 active steps between July 31 – August
14. To track their efforts, new and existing Strava users
can sign up for free to join the challenge, track healthy habits,
share efforts with their community, and earn a Strava challenge
completion badge.
REI Co-op launches first sponsored "Opt
Outside Steps Challenge" on Strava
"Although many people would like to get out more, it can be
challenging juggling work, traffic, childcare, and other daily
responsibilities. One of the best ways to change a habit is to
start with small steps and set new goals," says Paolo Mottola, REI marketing divisional vice
president. "This step challenge is meant to track steps that go
beyond the average daily movement through a fun and easy tool to
help people shift their habits by encouraging them to get out of
the chair and intentionally Opt Outside."
According to t the Centers for Disease Control and Prevention
(CDC), adding extra steps to the daily routine can enhance mental
clarity and creativity. The CDC recommends individuals strive for
at least 10,000 steps per day to maximize health benefits. However,
the Mayo Clinic claims that the average American walks 3,000 to
4,000 steps per day. Studies also consider anything below 5,000
steps to be considered "sedentary." To help make this challenge fun
and manageable in the heat of the summer, REI experts shared four
tips to help keep cool in humidity and hot weather.
- Wear lightweight clothing that won't cling: Woven fabrics such
as REI Co-op Sahara Solid Long-Sleeve Shirt or those with some
texture and a looser fit will naturally drape off the body.
- Choose fabrics that move moisture away from the body: look for
garments that advertise moisture-management features like
absorbency or "moisture-wicking," such as the REI Co-op Sahara
Shade Hoodie that wicks moisture as well as keeps the sun off arms,
neck, and the face.
- Wear quick-dry clothing: the lighter the fabric, the quicker it
will dry. REI Co-op's Swiftland collection is a great example
of clothing that wicks moisture, dries quickly and breathes during
all kinds of activities outside.
- Open the vents: technical clothing often has vents and/or mesh
panels built in. This helps increase airflow to improve dry time
and aid in evaporation.
- REI and Strava have previously collaborated on fitness
challenges. The most recent was earlier this year to launch an
'Active Days' challenge that inspired more than 120,000 REI members
and customers to complete 20 minutes of activity for seven days,
over two weeks, through various activities like walking, running,
fitness, or cycling.
About the REI Co-op
REI is a specialty outdoor retailer, headquartered near
Seattle. The nation's largest
consumer co-op, REI is a growing community of 24 million members
who expect and love the best quality gear, inspiring expert classes
and trips, and outstanding customer service. In addition to the
co-op's many stores across the country, outdoor enthusiasts
can shop at REI.com, REI Outlet or the REI shopping app. Everyone
is welcome to shop REI, but members who join the co-op enjoy
a range of benefits. More than a retailer, REI is a purpose-driven
and values-led company dedicated to enabling life outside for
all.
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SOURCE REI Co-op