MessageGears Enhances Real-Time Analytics For Enterprise Brands
July 25 2024 - 4:05AM
Business Wire
Comprehensive insights into customer behavior
and campaign performance accessed directly from data warehouse for
increased security, accuracy and responsiveness
MessageGears, the leading data activation and engagement
platform for enterprise brands, today announced enhancement of its
analytics suite to provide comprehensive insights into customer
behavior and campaign performance directly from an enterprise’s
data warehouse. Direct access to the data warehouse gives marketing
teams no-code access to analyze their customer behavior and
performance of marketing campaigns – without reliance on BI or
analyst teams. MessageGears’ analytics empowers marketing teams to
respond quickly to customer behavior, reduces dependence on other
internal teams and drastically improves data security.
“The ability to measure and adjust customer engagement efforts
with a complete view of a brand’s internal enterprise data is
tantamount to success for any organization,” said Elizabeth Weddle,
Director of Product Marketing at MessageGears. “These enhancements
to our analytics suite allow enterprise marketers to self-serve on
their entire dataset – turning data from all of their internal
tools into powerful intel to drive loyalty and engagement.”
MessageGears combines customer, product and engagement data into
a complete view without the need to move data or maintain data
pipelines. This eliminates fragmented views across multiple systems
that require interpretation and cross-platform analysis. With
MessageGears, marketers can use pre-built reports or build custom
views in order to explore and experiment across channels and
tactics.
Analytics enhancements include:
- Rapid customer insights: Engagement insights for
first-time purchasers; loyalty insights for repeat purchasers;
engaged customers that frequently interact with marketing
content.
- Predictive segmentation: Churn risk insights for
customers that are likely to leave without making a purchase;
predicted lifetime value; predicted future purchase
behaviors.
- Cross-channel growth: Analysis of how different
marketing channels contribute to overall list growth over time and
where engagement overlaps.
This analytics innovation is the latest example of how
MessageGears gives marketers the ability to access, activate and
analyze their customer data without ever moving, copying or syncing
it to a third-party cloud, like packaged CDPs, and other
traditional tools. Collectively, these enhancements to the
analytics suite, along with a direct-data approach, empower
enterprise brands to adjust messaging quickly and meaningfully
based on campaign performance.
Enterprises like Indeed, Chewy and GoDaddy leverage MessageGears
to know and understand how their customers are behaving to fully
engage buyers at all stages of their journey. To learn more about
how MessageGears can help you gain insights into your customers,
visit messagegears.com.
About MessageGears
MessageGears is a data activation and engagement platform that
empowers enterprises to leverage their entire data set for seamless
communication across multiple channels, including email, SMS,
mobile and hundreds of third-party platforms. Our mission is to
facilitate efficient and secure data access without the need for
moving, copying or syncing. Founded with the goal of providing
enterprise brands with direct access to their data, MessageGears’
composable approach eliminates latency, mitigates security risks
and reduces costs associated with traditional ESPs, CDPs and
marketing clouds. Leading enterprises like Best Buy, Chewy and
T-Mobile trust MessageGears to manage and activate their customer
data across diverse tech stacks. Discover how we drive ROI on
messagegears.com.
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Andy Prince Andy.prince@messagegears.com 512-289-4728