Global Leaders in Media and Cyber Intelligence
Join Forces to Empower Brand Resilience and Digital Security
Together
SINGAPORE, July 25,
2024 /PRNewswire/ -- CYFIRMA, a pioneer in AI-driven
threat intelligence and digital risk protection, today announces an
innovative partnership with Meltwater, a leading global provider of
media, social, and consumer intelligence. Together, they empower
customers to elevate their brand resilience and digital security,
setting a new standard in brand protection across the globe.
Their shared solution integrates Meltwater's comprehensive
social analytics and management solutions with CYFIRMA's
cutting-edge DeCYFIR platform. DeCYFIR, renowned as the industry's
foremost external threat landscape management tool, empowers
organizations to continuously monitor threats across social media,
deep and dark webs, and third-party supply chains. This
collaboration equips brands in sectors spanning finance,
healthcare, retail, and government with unparalleled insights to
proactively mitigate risks and safeguard their digital
presence.
In today's hyper digital environment, this partnership
represents a pivotal advancement in proactive brand resilience and
security. By harnessing CYFIRMA's AI-powered threat intelligence
alongside Meltwater's real-time monitoring capabilities,
organizations can fortify their defenses against cyber threats and
maintain customer trust and loyalty.
With the combined capabilities of Meltware and CYFIRMA,
organizations can protect their brand, make informed decisions that
are in line with market dynamics and stakeholder sentiments, manage
risk, comply with regulatory requirements, and build trust and
customer loyalty.
At its core, the combined solution merges CYFIRMA's DeCYFIR, the
industry's first external threat landscape management platform,
with Meltwater's AI-powered media and social intelligence suite to
give a complete visibility on threats targeting enterprises that
could cause reputational, financial and operational damage.
Leveraging DeCYFIR's seven threat pillars which encompass attack
surface intelligence, vulnerability intelligence, brand
intelligence, digital risk discovery, situational awareness,
third-party risk and cyber-intelligence, the insights will guide
businesses with strategic decision-making that is both agile and
responsive to emerging threats in real-time.
"As we navigate the highly dynamic global landscape fraught with
escalating geopolitical uncertainties, trade war and rapid
evolution of AI and emerging technologies, the challenges faced by
organizations have never been more pronounced. Misinformation,
disinformation and deepfake technology have weaponized brands,
demanding a proactive approach to digital risk management. By
harnessing our external threat intelligence and advanced brand
analytics from Meltwater, organizations transform their cyber and
risk management approach from reactive to predictive, and this
equips them with actionable advanced intelligence to help them
mitigate digital and brand risk in an era where strategic foresight
and rapid response are imperative," said Kumar Ritesh, Founder and
CEO, CYFIRMA.
"We're thrilled to be working with CYFIRMA to empower customers
with an integrated brand management and digital security offering.
Today, online narratives and potential threats move more quickly
than ever, and it's critical that businesses have the tools they
need to surface threats in real time and take swift action to
combat them. Our shared offering leverages the best of Meltwater
and CYFIRMA's industry-leading technologies to enable brands to
protect brand reputation, and in turn customer trust and loyalty,"
said Doug Balut, SVP of Global
Alliances and Partnerships at Meltwater.
With this new partnership, CYFIRMA joins the Meltwater Partner
Program, a fast-growing ecosystem of the top technology and
services providers working together to enable organizations to be
insight-driven.
About CYFIRMA
CYFIRMA combines cyber-intelligence with attack surface
discovery and digital risk protection to deliver early warning,
personalized, contextual, outside-in, and multi-layered insights.
We have built the next generation of AI-powered threat intelligence
platform called External Threat Landscape Management (ETLM) to
provide cyber defenders with the hacker's view to help clients
prepare for impending attacks. CYFIRMA is headquartered in
Singapore with offices in
Japan, India, the US, and the EU. Customers include
both government as well as Fortune 500 companies across
manufacturing, financial services, retail, industrial products,
natural resources and pharmaceutical industries. Learn more at
cyfirma.com.
About Meltwater
Meltwater empowers companies with a suite of solutions that
spans media, social, and consumer intelligence. By analyzing ~1
billion pieces of content each day and transforming them into vital
insights, Meltwater unlocks the competitive edge to drive results.
With 27,000 global customers, 50 offices across six continents and
2,300 employees, Meltwater is the industry partner of choice for
global brands making an impact. Learn more at meltwater.com.
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SOURCE CYFIRMA