The esteemed actress and TUMI ambassador
returns for her second campaign that highlights how TUMI bags
complement and elevate her busy lifestyle
SEOUL,
South Korea, Aug. 14,
2024 /PRNewswire/ -- Today, international travel and
lifestyle brand TUMI debuts the Voyageur Leather and TUMI 19
Degree Frame collections, stunning new iterations of two of the
brand's most beloved collections. To celebrate these new Fall 2024
pieces, TUMI tapped global ambassador, esteemed South Korean
actress Mun Ka Young, to star in an immersive campaign that
transports viewers onto the streets of Seoul for a day in her life with TUMI by her
side.
In this dynamic campaign, TUMI reintroduces a luxurious,
fashion-forward spin on its iconic Voyageur collection made with
high-quality rich leather. Each piece is meticulously crafted with
functionality and style in mind—including the new TUMI "T" logo
hardware—balancing the brand's signature elevation and innovation
with timeless, minimalist allure. The Voyageur Leather collection
features backpacks, totes, shoulder bags and crossbodies. Brand-new
to the collection is the Mini Train Case Crossbody, which comes in
three sizes. Designed with the modern woman in mind, the Mini Train
Case Crossbody redefines fashion functionality with versatility
that perfects every journey—from international trips to stylish
nights out. The collection comes in classic Black with Gold or
Gunmetal hardware, along with Pewter Metallic with Gunmetal
hardware, a festive offering for the holiday season, with prices
ranging from $250-$750 USD.
TUMI is also expanding its travel offerings this Fall with the
introduction of TUMI 19 Degree Frame, an innovative take on the
brand's hallmark 19 Degree collection. TUMI 19 Degree Frame was
designed to meet the modern traveler's needs with integrated frame
latches to keep contents secure, retractable handles for ease of
use, and TUMI's signature smooth, quiet transport wheels. The
exterior features the iconic fluid contours that have become a
staple of the 19 Degree design language. The interior features
tie-down straps and mesh zip pockets for ultimate organization,
making it easier than ever to flawlessly depart on the journey of a
lifetime. Available in Black Texture and Pearl Grey Texture
colorways and four durable sizes ranging from carry-ons to packing
cases, this collection caters to diverse travel needs with
unparalleled functionality and a timeless aesthetic. Prices range
from $895 to $1,195 USD.
"This season represents our continued push forward for TUMI, as
we're expanding further into women's lifestyle and evolving our
travel experiences to create a more flawless, timeless and
innovative product assortment," said Victor
Sanz, Global Creative Director at TUMI. "As one of our
treasured global brand ambassadors, Ka Young perfectly
embodies the stylish and on-the-go TUMI woman."
The brand is bringing these launches to life with a visually
stunning campaign starring Mun set in the colorful, bustling
streets of Seoul. To add richness
and authenticity to the campaign, TUMI tapped South Korean
creatives, director Taejong Song and
renowned photographer Kim Hee June.
Song and Kim blend street-style photography with dynamic film
techniques to immerse viewers in Mun's daily commute, all while
capturing the vibrant energy and urban architecture of Seoul. With shots that subtly spotlight key
product features—from the smooth, gliding wheels of the TUMI 19
Degree Frame to the stylish functionality of the Voyageur Vail
Tote—the film offers viewers a look at how TUMI products bring
style, organization and excitement to everyday life.
"I was personally so excited for this campaign to be shot in
Seoul, South Korea, the place I
call home," said actress, Mun Ka Young. "TUMI is the perfect
complement to my on-the-go lifestyle, keeping all my belongings
organized while always looking sleek and stylish."
You can now shop the Voyageur and 19 Degree Frame collections at
TUMI.com and TUMI stores worldwide. Stay tuned for exclusive
behind-the-scenes content from the campaign on @TUMITravel social
channels.
About TUMI
Since 1975, TUMI has been creating
world-class business, travel, and performance luxury essentials,
designed to upgrade, uncomplicate and beautify all aspects of life
on the move. Blending flawless functionality with a spirit of
ingenuity, we're committed to empowering journeys as a lifelong
partner to movers and makers in pursuit of their passions. For more
about TUMI, visit TUMI.com and follow on Instagram, TikTok,
Facebook, and YouTube.
TUMI and TUMI logo are registered trademarks of Tumi, Inc. ©
2024 Tumi, Inc.
TUMI Media Contacts
Alexandra
Gillis
TUMI
alexandra.gillis@tumi.com
Hailey Hauldren
SHADOW
hhauldren@weareshadow.com
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SOURCE Tumi, Inc.