SEOUL,
South Korea, Dec. 23,
2024 /PRNewswire/ -- Leferi successfully hosted the
largest-ever edition of the 6th Korea YouTuber's Excellence Awards
2024, marking a glamorous end to the year. Leferi
(https://www.leferi.co.kr/en/, CEO Yoo
Won), a global beauty creator business group, hosted the
'KYEA 2024' beauty award ceremony.
'KYEA 2024' selected the best beauty brands and products based
on big data collected throughout the year, as recommended by Korean
beauty YouTubers with over 1,000 subscribers. The participating
creators are beauty professionals who exclusively recommend
independently produced content, free from sponsorships.
KYEA 2024 is often referred to as the 'Cannes Film Festival of the Beauty Industry,'
and this year, it was hosted by renowned broadcaster Shin Dong-yup. Additionally, Leferi-affiliated
beauty creators, including Minsco, LeoJ, and Arang, served as
presenters.
This year, beauty brands were honored across 43 categories,
including skincare and makeup. Notably, numbuzin secured the top
spot in the skincare category, extending its winning streak.
numbuzin had previously won first place in the Rising Star category
in 2021 and the overall skincare category in 2023.
In the makeup category, CLIO claimed the top spot. CLIO has
maintained its dominance, winning the makeup category four times,
including in 2019, 2020, and 2023. In the overall brand rankings,
the top three in makeup were CLIO, PERIPERA, and ETUDE, while the
top three in skincare were numbuzin, VT COSMETICS, and Torriden.
The Rising Brand category recognized emerging brands such as
haming, A.Chi, and LUMMIR.
The skincare category recorded a competition ratio of 1,785:1,
and the color cosmetics category 959:1, marking the highest
competition rates ever.
Approximately 300 guests attended the awards, including 50
beauty creators and 110 representatives from beauty brands. For the
first time, renowned international beauty YouTubers, including
those from Japan, participated and
networked with local brands. Additionally, global IPR initiatives
facilitated communication with major media outlets and magazines in
the US and Japan, attracting
international media attention. The awards strengthened the
globalization of K-Beauty and further elevated the global standing
of Korea's cosmetics industry.
Now in its sixth year, the awards evaluated a total of 24,619
YouTube videos produced by 1,257 beauty YouTubers. The selection
criteria involved an in-depth analysis of brand and product
recommendations, combined with total video views, to ensure
objectivity, fairness, and transparency.
Website
: http://www.leferi.com/
Instagram
: @leferient
Contact
: youngseul.koo@leferi.com
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SOURCE Leferi
