NEW YORK, Jan. 16, 2025 /PRNewswire/ -- The global pretzel market size is estimated to grow by USD 1.60 billion from 2025 to 2029, according to Technavio. The market is estimated to grow at a CAGR of about 3.7% during the forecast period. The report provides a comprehensive forecast of key segments below- 

Technavio has announced its latest market research report titled Global Pretzel Market 2025-2029

Segmentation Overview

  1. Type 
    • 1.1 Salted
    • 1.2 Unsalted
  2. Distribution Channel
    • 2.1 Offline
    • 2.2 Online
  3. Geography 
    • 3.1 Europe
    • 3.2 North America
    • 3.3 APAC
    • 3.4 South America
    • 3.5 Middle East and Africa
  4. Country
    US, China, Germany, UK, Canada, France, Japan, Italy, India, and Spain

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1.1 Fastest growing segment:

Salted pretzels, a beloved snack with a unique twisted shape and savory, salty flavor, are crafted from yeasted dough and boiled in baking soda solution before baking. Their golden-brown exterior and generous salt application offer a delightful crunch and burst of salty goodness. Available in various sizes and textures, such as soft Bavarian pretzels and thin pretzel crisps, salted pretzels can be enjoyed alone or with condiments. Examples include pretzel knots, rods, twists, and nuggets. Supermarkets and convenience stores stock these snacks, contributing to the growing demand for salted pretzels in the market.

Analyst Review

Discover the irresistible world of pretzels, a beloved salty snack with a rich history and endless versatility. Crafted from dough that's twisted, baked to golden perfection, and seasoned with a hint of salt, pretzels come in various shapes and sizes. Indulge in classic pretzel twists, knots, and braids, or try innovative pretzel creations like sticks, bites, dogs, rolls, and sandwiches. Toppings of cheese and mustard add an extra layer of flavor to these delicious treats, making them a favorite street food and a staple at festivals and fairs. Soft pretzels offer a satisfyingly chewy texture, while crunchy pretzels provide a delightful contrast. Explore the endless possibilities of this versatile snack and satisfy your cravings with every bite.

Market Overview

The pretzels market is a thriving industry that caters to the growing demand for convenient, portable, and tasty snacks. Pretzels, made from dough that is twisted, baked, and often seasoned with salt, mustard, or cheese, come in various sizes and flavors such as pretzel sticks, bites, dogs, rolls, sandwiches, twists, knots, and braids. Pretzels are popular in convenience stores, supermarkets, and hypermarkets, as well as street food vendors and specialty shops. The market's growth can be attributed to urbanization, industrialization, and busy lifestyles that call for quick on-the-go snacks. Pretzels are a healthy alternative to high-fat, high-calorie snacks, made from basic ingredients like flour, water, and salt, with the addition of flavors and toppings for extra taste. Pretzels are also popular due to their versatility. They can be enjoyed plain or dipped in mustard, cheese, or other sauces. They come in various sizes, from small bites to large pretzel dogs, making them suitable for all ages and appetites. The pretzels market is also expanding online, making it easier for consumers to shop for their favorite pretzels from the comfort of their own homes. Health concerns such as obesity and overweight have led to the demand for healthier snack options, and pretzels, with their low fat content and nutrients, are a popular choice. The pretzels market is expected to continue growing, fueled by the popularity of snacks, the young population's preference for convenient and healthy foods, and the trend towards healthier lifestyles and ingredients. Pretzels are made from traditional snack ingredients like potato flour, sweet potato flour, wheat flour, and cornmeal, and are rich in vitamins, minerals, and iron, making them a nutritious addition to any diet. The digestion process of pretzels is also beneficial for overall health, making them a smart snack choice for those looking to maintain a healthy lifestyle.

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Key Topics Covered:

 1 Executive Summary
 2 Market Landscape
 3 Market Sizing
 4 Historic Market Size
 5 Five Forces Analysis
 6 Market Segmentation
 7 Customer Landscape
 8 Geographic Landscape
 9 Drivers, Challenges, and Trends
10 Venodr Landscape
11 Vendor Analysis

  • Focus Brands LLC
  • General Mills Inc.
  • Herr Foods Inc.
  • Intersnack Group GmbH and Co. KG
  • J and J Snack Foods Corp.
  • Jamba Juice Franchisor SPV LLC
  • Kellogg Co.
  • Mars Inc.
  • Mr. Pretzels
  • Old Dutch Foods Ltd.
  • PepsiCo Inc.
  • Quinn Foods LLC
  • Real Food From The Ground Up
  • Soft Pretzel Franchise Systems Inc.
  • The Hershey Co.
  • Tyson Foods Inc.
  • Utz Brands Inc.
  • WE RE ROLLING PRETZEL CO.
  • Wetzels Pretzels LLC

12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

Global Pretzel Market 2025-2029

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