Journalists’ Use of Social Media Appears to Have Peaked, Says Latest Social Journalism Study from Cision & Canterbury Chris...
January 28 2015 - 6:28AM
Business Wire
Annual survey of UK journalists’ social media habits confirms
that the technology remains central to their work even as their
approach becomes more selective
While the majority of UK journalists now use social media for
their work, they actually spend less time using the technology than
they have in the last two years.
The latest Social Journalism Study from Cision (STO:CSN) and
Canterbury Christ Church University concluded that the apparent
paradox reflected an increased selectivity - and a growing caution
- in the way journalists use social media. The journalists often
said that the technology had changed the meaning of their work, as
well as the way that they approached it - but there was for the
first time in five years a significant expression of concern about
cyber security, as well as social media’s threat to professional
values.
Among the key findings were
· The majority of UK journalists use social media as a
professional tool. However, the percentage of journalists using
social media regularly, for four hours or more a day, has declined
during the last three years, from 24% in 2012 to 13% in 2014,
indicating a level of saturation in its use
· Over half (53.5%) of UK journalists said they cannot carry out
their work without social media, an increase from 42% of
journalists last year
· Twitter (75.1%) continued to be the most popular social
networking app for journalists followed by Facebook (56.7%) - while
a strong showing for Google+ (41.2%) reflected the now-redundant
importance of Google Authorship for search engine optimisation
· PR professionals are the most important sources for
journalists, followed by experts/academics and then other
journalists and media outlets
· While journalists tend to perceive the impact of social media
on their work as generally positive, there are growing concerns
about privacy, data security and journalistic values
"There is no doubt that social media continues to play a key
role in all areas of a journalists’ work,” said Kristine Pole, who
co-authored the Study. “Over half think they couldn't do their work
without it and the same number think it has improved their
productivity. What is noticeable is that journalists feel using
social media is an additional aspect to their work rather then
relieving them of other tasks as over half think their workload has
not decreased.”
Cision Europe and Canterbury Christ Church University conducted
an online survey about the behaviours and attitudes and the uses
and perceptions of social media among journalists. Respondents were
taken from Cision’s media database of more than 1.5 million
influencers globally. The United Kingdom report is based on 466
responses from journalists and media professionals collected during
July – September 2014. Throughout the survey the term ‘journalist’
is used to include all media professionals, e.g. researchers,
editors, etc., who took part.
Download the full version of the 2015 Social Journalism Study.
(http://www.cision.com/uk/social-journalism-study-2015/)
About Cision
Cision is a leading provider of public relations software that
enables professionals to plan, execute and measure
influencer-oriented campaigns in one integrated platform.
Communication professionals use Cision to access the world’s
largest pitchable media and blogger database, distribute press
releases, manage influencer outreach, measure social media
activities, and analyze the effectiveness of campaigns. Cision,
which recently combined with Vocus, also represents
Visible Technologies, PRWeb, Help a Reporter Out (HARO) and
iContact brands. Headquartered in Chicago, Cision has over 120,000
customers and maintains offices in Canada, England, France,
Germany, Portugal, Sweden, Finland and China. For more information,
visit www.cision.com or
follow @CisionUK (https://twitter.com/CisionUK) on
Twitter.
About Canterbury Christ Church University
Canterbury Christ Church University is a modern university with
a particular strength in higher education for the public services.
With nearly 20,000 students, and five campuses across Kent and
Medway, its courses span a wide range of academic and professional
expertise. Along with over a thousand undergraduate, postgraduate
and professional training courses on offer, the University is also
home to world-leading and internationally recognised research.
Visit: www.canterbury.ac.uk
This information was brought to you by Cision
http://news.cision.com
Cision UKKirsti KauronenCommunications & Community
Manager0203 4264 114/+44 203 4264
114kirsti.kauronen@cision.comorCision UKPriyanka DayalContent
Managerpriyanka.dayal@cision.comorCanterbury Christ Church
UniversitDr Ágnes GulyásPrincipal Lecturer, Department of Media,
Art and Designagnes.gulyas@canterbury.ac.ukorCanterbury Christ
Church UniversityKristine PoleProgramme Director for PR, Media and
Marketingkristine.pole@canterbury.ac.uk
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