TORONTO, Jan. 23,
2024 /PRNewswire/ - Pineapple Financial Inc. (NYSE
American: PAPL), a tech-focused mortgage brokerage with an
integrated network of partner brokerages and agents across
Canada, today announced the launch
of its custom eSignature and advertising banner management software
designed to enhance lead conversion and drive customer acquisition,
unlocking new mortgage opportunities for its brokers.
"Our focus is on building cutting-edge technology that helps our
brokers thrive in an ever-evolving landscape, driving continuous
revenue," said Pineapple President and COO Kendall Marin. "With our new eSignature and ad
banner component, we help our brokers cost-effectively strengthen
their brand, build trust, drive leads, engage on social media, and
generate revenue."
Building on that trust, the banners increase the broker's
marketing value and drive conversions by advertising special
offers, showcasing testimonials, promoting new content and events
or directly setting up appointment bookings. This feature is
particularly impactful for brand recognition and lead generation,
as according to a Wisestamp survey,* email signature marketing
created an average of 22% more clicks, 32% more email replies, 10%
more social media reach and 15% more leads.
Beyond revenue generation, the software also serves as a broker
retention strategy. "Email signature companies charge for this
functionality, but we offer it to our brokers for free. Eliminating
third-party sources also translates to cost savings for both the
brokers and the business," added Christa
Mitchell, CSO of Pineapple.
Direct integration within the Pineapple Core system creates a
seamless and hassle-free experience for mortgage brokers. With the
eSignature and banner updating automatically across all cloud-based
applications and their custom broker website in real-time, the
process becomes efficient and eliminates the complexities
associated with coding. Additionally, the eSignature and ad banner
can be integrated into other applications such as Outlook or
MacMail, creating a consistent and cohesive brand identity.
The software also exemplifies Pineapple's commitment to data
management and compliance with optional centralized control over
the type of banner information displayed for brokerage owners and
security protocols aligned with industry regulations.
Shubha Dasgupta, CEO of
Pineapple, noted, "We understand just how important the first
impression is when building trust with consumers, and we couldn't
ignore the revenue potential that a professional email signature
could bring for our agents. With eye-catching visuals and a
compelling call to action, our mortgage brokers can make a lasting
impression that exudes professionalism and builds credibility for
strong customer relationships."
About Pineapple
Financial:
Pineapple is an award-winning fintech and leading Canadian
mortgage brokerage network, focusing on both the long-term success
of agents and brokers, as well as the overall experience of
homeowners. With approximately 700 brokers within the network,
Pineapple creates cutting-edge cloud-based tools and AI-driven
systems to enable its brokers to help Canadians realize their dream
of owning a home. Pineapple is active within the community and is
proud to sponsor charities across Canada to improve the lives of fellow
Canadians.
Follow us on social media:
Instagram: @pineapplemortgage @empoweredbypineapple
Facebook: Pineapple Mortgage
LinkedIn: Pineapple Mortgage
Safe Harbor Forward-Looking Statements
Certain statements in this announcement are forward-looking
statements. These forward-looking statements involve known and
unknown risks and uncertainties and are based on the Company's
current expectations and projections about future events that the
Company believes may affect its financial condition, results of
operations, business strategy and financial needs. Investors can
identify these forward-looking statements by words or phrases such
as "may," "will," "expect," "anticipate," "aim," "estimate,"
"intend," "plan," "believe," "is/are likely to," "potential,"
"continue" or other similar expressions. The Company undertakes no
obligation to update or revise publicly any forward-looking
statements to reflect subsequent occurring events or circumstances,
or changes in its expectations that arise after the date hereof,
except as may be required by law. These statements are subject to
uncertainties and risks including, but not limited to, the
uncertainties related to market conditions and the completion of
the initial public offering on the anticipated terms or at all, and
other factors discussed in the "Risk Factors" section of the
registration statement filed with the SEC. Although the Company
believes that the expectations expressed in these forward-looking
statements are reasonable, it cannot assure you that such
expectations will turn out to be correct, and the Company cautions
investors that actual results may differ materially from the
anticipated results and encourages investors to review other
factors that may affect its future results in the Company's
registration statement and other filings with the SEC. Additional
factors are discussed in the Company's filings with the SEC, which
are available for review at www.sec.gov.
Related Links:
https://gopineapple.com
http://empoweredbypineapple.com
*Source: Danielle Zunenshine.
(2022, December, 17). Email Signature marketing 101: build your
brand & get leads, Wisestamp. URL:
https://www.wisestamp.com/blog/email-signature-marketing/
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SOURCE Pineapple Financial Inc.
