UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
1-A
REGULATION
A OFFERING STATEMENT
UNDER
THE SECURITIES ACT OF 1933
Perfect
Moment Ltd.
(Exact
name of registrant as specified in its charter)
Delaware |
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2300 |
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86-143711 |
(State
or other jurisdiction
of
incorporation) |
|
(Primary
Standard Industrial
Classification Code Number) |
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(I.R.S.
Employer
Identification
Number) |
244
5th Ave Ste 1219
New
York, NY 10001
315-615-6156
(Address,
including zip code, and telephone number, including area code, of registrant’s principal executive offices)
Mark
Buckley
Chief
Executive Officer
244
5th Ave Ste 1219
New
York, NY 10001
315-615-6156
(Name,
address, including zip code, and telephone number, including area code, of agent for service)
Copy
to:
Thomas
J. Poletti, Esq.
Veronica
Lah, Esq.
Manatt,
Phelps & Phillips, LLP
695
Town Center Drive, 14th Floor
Costa
Mesa, CA 92626
(714)
371-2500
This
offering statement shall only be qualified upon order of the SEC, unless a subsequent amendment is filed indicating the intention to
become qualified by operation of the terms of Regulation A.
An
offering statement pursuant to Regulation A relating to these securities has been filed with the U.S. Securities and Exchange Commission
(the “Commission”). Information contained in this preliminary offering circular is subject to completion or amendment. These
securities may not be sold nor may offers to buy be accepted before the offering statement filed with the Commission is qualified. This
preliminary offering circular shall not constitute an offer to sell or the solicitation of an offer to buy nor may there be any sales
of these securities in any state in which such offer, solicitation or sale would be unlawful before registration or qualification under
the laws of any such state. We may elect to satisfy our obligation to deliver a final offering circular by sending you a notice within
two business days after the completion of our sale to you that contains the URL where the final offering circular or the offering statement
in which such final offering circular was filed may be obtained.
Preliminary
Offering Circular Dated December 16, 2024
Best
Efforts Offering of up to 5,000,000 units
Each
unit consisting of one share of 8.00% Series A Convertible Cumulative Preferred Stock (the “Series A Preferred Stock”) and
one Common Stock Purchase Warrant
(and
10,000,000 shares of common stock underlying shares of the Series A Preferred Stock and all Common Stock Purchase Warrants )
We
are offering on a “best-efforts” basis a maximum of 5,000,000 units, each unit consisting of one share of our 8.00%
Series A Convertible Cumulative Preferred Stock (the “Series A Preferred Stock”) and one common stock purchase warrant (each
a “Warrant” and together the “Warrants”) to purchase one share of our common stock, $0.001 par value per share
(the “Common Stock”)(and 10,000,000 shares of common stock underlying the shares of Series A Preferred Stock and Warrants
), at an offering price of $2.00 per unit, for a maximum offering amount of $10,000,000.
At
any time after issuance, each shares of our Series A Preferred Stock is convertible into 1 (one) shares of our Common Stock at the option
of the holder of such Series A Preferred Stock. At any time after issuance upon the occurrence of any of the following events, the Company
shall have a right to direct the mandatory conversion of the Series A Preferred Stock: (a) a change in control or (b) if the closing
price of the Common Stock closes at or above $3.50 per share for 5 consecutive trading days. The shares underlying the
Series A Preferred Stock will be qualified in this offering. We will pay, when legally permitted, cumulative dividends on the Series
A Preferred Stock, in cash, from, and including, the date of original issuance, in the amount of $0.16 per share each year, which is
equivalent to 8.00% of the $2.00 liquidation preference per share of the Series A Preferred Stock. Dividends on the Series A Preferred
Stock will be payable quarterly in arrears, on or about the 15th day of January, April, July and October of each year (or, if not on
a business day, on the next succeeding business day). The first dividend on the shares of the Series A Preferred Stock sold in this offering
will be paid on or about January 15, 2025. The Series A Preferred Stock and the Common Stock differ in other characteristics including
voting rights. For a more detailed description of the Series A Preferred Stock, see “Description of the Series A Preferred Stock
to be Sold to the Public in Connection with this Offering” beginning on page 102 of this Offering Circular.
There
is a minimum initial investment amount per investor of $750.00 for the units and any additional purchases must be made in increments
of at least $750.00. The units have no stand-alone rights and will not be certified or issued as stand-alone securities. The Warrants
will be exercisable at any time from the date of issuance through the third anniversary of the date of this offering circular.
Each Warrant is exercisable to purchase one share of our Common Stock at an exercise price of $3.50 per share (175% of the public
offering price of the unit). The shares of our Series A Preferred Stock and the Warrants are immediately separable and will be issued
and tradeable separately, but will be purchased together as a unit in this offering.
There
is no existing public trading market for the Series A Preferred Stock. Our Common Stock is listed on the NYSE American Capital Market
(“NYSE American”) under the symbol “PMNT”. Neither the Series A Preferred Stock nor the Warrants shall be listed
on a national exchange. On December 2, 2024, the closing price of our Common Stock as reported on The NYSE American was $0.895
per share.
This
offering will begin as soon as practicable after this offering circular has been qualified by the United States Securities and Exchange
Commission (the “SEC” or the “Commission”).
The
offering will terminate at the earliest of the date at which the maximum offering amount has been sold, April 18, 2025 and the date at
which the offering is earlier terminated by the Company, in its sole discretion , and the offering statement on Form 1-A of which this
offering circular forms a part will remain qualified in accordance with Rule 251(d)(3)(i)(F) of Regulation A until the date at which
all of the outstanding warrants of the Company issued pursuant to this offering have been exercised for shares of Common Stock of the
Company, which shares of Common Stock are qualified under the Form 1-A. At least every 12 months after this offering has been qualified
by the Commission, the Company will file a post-qualification amendment to include the Company’s then recent financial statements.
We
are an “emerging growth company” as defined in the Jumpstart Our Business Startups Act of 2012 and have elected to comply
with certain reduced public company reporting requirements. In addition, as a “smaller reporting company” within the meaning
of Rule 405, we are following the Form S-1 disclosure requirements for smaller reporting companies. This is a Regulation A+ Tier 2 offering.
This offering circular is intended to provide the information required by Part I of Form S-1.
See
“Risk Factors” beginning on page 16 of this offering circular for a discussion of information that should be considered
in connection with deciding whether to make an investment.
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Price to Public | |
Selling Agent Commissions(1) | |
Proceeds to issuer(2) |
Per Unit | |
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$ | | | |
$ | | |
Total Maximum | |
$ | | | |
$ | | | |
$ | | |
1. |
The
Company has engaged Digital Offering, LLC (“Digital Offering”) to act as lead selling agent to offer the units to prospective
investors in this offering on a “best efforts” basis, which means that there is no guarantee that any minimum amount
will be received by the Company in this offering. In addition, the lead selling agent may engage one or more sub-agents or selected
dealers to assist in its marketing efforts. Digital Offering is not purchasing the units offered by us and is not required to sell
any specific number or dollar amount of shares in this offering before a closing occurs. The Company will pay a maximum cash commission
of 7.5% to Digital Offering on sales of the units. See “Plan of Distribution” on page 110 for details of compensation
payable to the lead selling agent in connection with the offering. |
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2. |
Before
deducting expenses of the offering, which are estimated to be approximately $200,000. See the section captioned “Plan
of Distribution” for details regarding the compensation payable in connection with this offering. This amount represents the
proceeds of the offering to us, which will be used as set out in the section captioned “Use of Proceeds.” |
THE
UNITED STATES SECURITIES AND EXCHANGE COMMISSION DOES NOT PASS UPON THE MERITS OR GIVE ITS APPROVAL OF ANY SECURITIES OFFERED OR THE
TERMS OF THE OFFERING, NOR DOES IT PASS UPON THE ACCURACY OR COMPLETENESS OF ANY OFFERING CIRCULAR OR OTHER SOLICITATION MATERIALS. THESE
SECURITIES ARE OFFERED PURSUANT TO AN EXEMPTION FROM REGISTRATION WITH THE COMMISSION; HOWEVER, THE COMMISSION HAS NOT MADE AN INDEPENDENT
DETERMINATION THAT THE SECURITIES OFFERED ARE EXEMPT FROM REGISTRATION
The
approximate date of commencement of proposed sale to the public is [*], 2024.
ABOUT
THIS OFFERING CIRCULAR
This
offering circular speaks only as of the date hereof.
We
will amend this offering circular whenever the information it contains has become false or misleading in light of existing circumstances
and for other purposes, such as to disclose material developments related to the securities offered hereby, to update required financial
statements or if there has been a fundamental change in the information initially presented. We will file an amended offering circular
as part of an amendment to our Form 1-A, which we will file with the SEC or other appropriate regulatory bodies. Our shares of
Series A Preferred Stock may not be available for offer and sale to residents of every state.
This
offering circular contains all of the representations by the Company concerning this offering, and no person shall make different or
broader statements than those contained herein. Investors are cautioned not to rely upon any information not expressly set forth in this
offering circular.
Investment
in small businesses involves a high degree of risk, and investors should not invest any funds in this offering unless they can afford
to lose their entire investment. In making an investment decision, investors must rely on their own examination of the Company and the
terms of the offering, including the merits and risks involved.
This
offering circular does not constitute an offer to sell or solicitation of an offer to buy in any jurisdiction in which such offer or
solicitation would be unlawful or any person to who it is unlawful to make such offer or solicitation.
For
investors outside of the United States, we have not taken any action that would permit the offering or possession or distribution of
this offering circular in any jurisdiction where action for that purpose may be required. Investors must inform themselves about and
observe any restrictions relating to this offering and the distribution of this offering circular outside the United States.
Neither
the delivery of this offering circular nor any sale made hereunder shall, under any circumstances, create an implication that there as
has been no change in the affairs of the Company since the date hereof. Information contained in the preliminary offering circular is
subject to completion or amendment.
Generally,
no sale may be made to you in this offering if the aggregate purchase price you pay is more than 10% of the greater of your annual income
or your net worth. Different rules apply to accredited investors and non-natural persons. Before making any representation that your
investment does not exceed applicable thresholds, we encourage you to review Rule 251(d)(2)I(C) of Regulation A. For general information
on investing, we encourage you to refer to www.investor.gov.
We
may undertake one or more closings on a rolling basis. Until we complete a closing, the proceeds for this offering will be kept in an
escrow account maintained at Enterprise Bank & Trust, National Association (“Enterprise Trust”). At each closing, the
proceeds will be distributed to us and the associated Series A Preferred Stock will be issued to the investors. If there are no closings
or if funds remain in the escrow account upon termination of this offering without any corresponding closing, the funds so deposited
for this offering will be promptly returned to investors, without deduction and without interest. See “Plan of Distribution.”
TABLE
OF CONTENTS
ABOUT
THIS OFFERING CIRCULAR
Throughout
this offering circular, unless otherwise designated or the context suggests otherwise,
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all
references to the “company,” the “registrant,” “Perfect Moment,” “we,” “our”
or “us” mean Perfect Moment Ltd. and its subsidiaries; |
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“year”
or “fiscal year” mean the year ending March 31st; |
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all
dollar or $ references refer to United States dollars; |
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“China”
or “PRC” refers to the People’s Republic of China, including the special administrative regions of Hong Kong and
Macau for the purposes of this offering circular only; |
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“HK$”
or “HK Dollar” refer to the legal currency of Hong Kong; |
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“Hong
Kong” refers to the Hong Kong Special Administrative Region of the People’s Republic of China for the purposes of this
offering circular only; |
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“mainland
China” refers to the mainland China of the PRC, excluding Taiwan, the special administrative regions of Hong Kong and Macau
for the purposes of this offering circular only; |
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“Chinese
government” or “PRC government” refers to the government of mainland China for the purposes of this offering circular
only; and |
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“PRC
laws and regulations” or “PRC laws” refers to the laws and regulations of mainland China. |
Certain
monetary amounts, percentages and other figures included in this offering circular have been subject to rounding adjustments. Accordingly,
numerical figures shown as totals in certain tables or charts may not be the arithmetic aggregation of the figures that precede them.
In addition, we round certain percentages presented in this offering circular to the nearest whole number. As a result, figures expressed
as percentages in the text may not total 100% or, as applicable, when aggregated may not be the arithmetic aggregation of the percentages
that precede them.
MARKET
AND INDUSTRY DATA
Market
data and certain industry data and forecasts used throughout this offering circular were obtained from internal company surveys, market
research, consultant surveys, publicly available information, reports of governmental agencies and industry publications, articles and
surveys. Industry surveys, publications, consultant surveys and forecasts generally state that the information contained therein has
been obtained from sources believed to be reliable, but the accuracy and completeness of such information is not guaranteed. We have
not independently verified any of the data from third party sources, nor have we ascertained the underlying economic assumptions relied
upon therein. Similarly, internal surveys, industry forecasts and market research, which we believe to be reliable based on our management’s
knowledge of the industry, have not been independently verified. Forecasts are particularly likely to be inaccurate, especially over
long periods of time. Statements as to our market position are based on the most currently available data. While we are not aware of
any misstatements regarding the industry data presented in this offering circular, our estimates involve risks and uncertainties and
are subject to change based on various factors, including those discussed under the heading “Risk Factors” in this offering
circular. Among other items, certain of the market research included in this offering circular was published prior to the COVID-19 pandemic
and did not anticipate the virus or the impact it has caused on our industry. We have utilized this pre-pandemic market research in the
absence of updated sources. These and other factors could cause results to differ materially from those expressed in the projections
and estimates made by the independent third parties and us.
References
in this offering circular to “Generation Y” refer to those born between 1981 and 1996 (ages 27 to 42 in 2023), references
to “Generation Z” refer to those born between 1997 and 2012 (ages 11 to 26 in 2023) and references to “Generation Alpha”
refer to those born from 2013 onward.
SPECIAL
NOTE REGARDING FORWARD-LOOKING STATEMENTS
This
offering circular contains “forward-looking statements.” Forward-looking statements reflect the current view about future
events. When used in this offering circular, the words “anticipate,” “believe,” “estimate,” “expect,”
“future,” “intend,” “plan,” or the negative of these terms and similar expressions, as they relate
to us or our management, identify forward-looking statements. Such statements, include, but are not limited to, statements contained
in this offering circular relating to our business strategy, our future operating results and liquidity and capital resources outlook.
Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future
conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking
statements. They are neither statements of historical fact nor guarantees of assurance of future performance. We caution you therefore
against relying on any of these forward-looking statements. Important factors that could cause actual results to differ materially from
those in the forward-looking statements include, without limitation:
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our
expectations regarding our revenue, expenses, profitability and other operating results; |
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the
growth rates of the markets in which we compete; |
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the
costs and effectiveness of our marketing efforts, as well as our ability to promote our brand; |
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our
ability to provide quality products that are acceptable to our customers; |
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our
reliance on key personnel and our ability to identify, recruit, and retain skilled personnel; |
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our
ability to effectively manage our growth, including offering new product categories and any international expansion; |
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our
ability to maintain the security and availability of our software; |
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our
ability to protect our intellectual property rights and avoid disputes in connection with the use of intellectual property rights
of others; |
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our
ability to protect our users’ information and comply with growing and evolving data privacy laws and regulations; |
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future
investments in our business, our anticipated capital expenditures, and our estimates regarding our capital requirements; |
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our
ability to compete effectively with existing competitors and new market entrants; and |
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our
success at managing the risks involved in the foregoing. |
Should
one or more of these risks or uncertainties materialize, or should the underlying assumptions prove incorrect, actual results may differ
significantly from those anticipated, believed, estimated, expected, intended or planned.
Factors
or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of
them. We cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable law, including
the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform these statements
to actual results.
SUMMARY
The
following summary highlights information contained elsewhere in this offering circular and does not contain all of the information that
you should consider in making your investment decision. Before investing in our securities, you should read this entire offering circular
carefully, including the section entitled “Risk Factors” included elsewhere in this offering circular, including the sections
entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations”
and our financial statements and the related notes thereto. Some of the statements in this offering circular constitute forward-looking
statements. See “Cautionary Note Regarding Forward-Looking Statements.”
In
this offering circular, unless the context otherwise requires, references to “we,” “us,” “our,” the
“Company” and “Perfect Moment” refer to Perfect Moment Ltd., a Delaware corporation.
Overview
Perfect
Moment Ltd., a Delaware corporation (“Perfect Moment,” “we,” “our,” or “us”), is a high-performance,
luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs. We create apparel and products that feature
what we believe is an unmatched combination of fashion, form, function and fun for women, men and children.
The
idea for the Perfect Moment brand was born in Chamonix, France in 1984, when the professional skier and extreme sports filmmaker, Thierry
Donard, began making apparel for his team of free-ride skiers and surfers. Donard used his experience to create designs that were characterized
by quality, style and performance to enable his athletes to achieve their perfect ski-run or perfect wave-ride: that “perfect moment.”
His designs – combining high performance materials with daring prints and colors – were inspired by his team of free-ride
skiers and surfers.
In
May 2012, Mr. Donard assigned the Perfect Moment trademark to Perfect Moment TM Sarl (“TMS”), a then newly incorporated Swiss
company, 50% of which was owned by Mr. Donard and 50% of which was owned by Fermain Limited, an entity controlled by Max Gottschalk,
who is the Chairman of our board of directors, and Jane Gottschalk, who is our Chief Creative Officer and a member of our board of directors.
Perfect Moment Asia Limited (“PMA”) was also incorporated in May 2012 and PMA entered into a licensing agreement with TMS
for the Perfect Moment trademark. The Perfect Moment brand was then relaunched by Max and Jane Gottschalk. Perfect Moment (UK) Limited,
a United Kingdom corporation (“PMUK”) was later incorporated in July 2017 as a wholly owned subsidiary of PMA, for the primary
purpose of online sales of finished goods. Between December 2017 and November 2018, PMA acquired 100% of the equity of TMS from Mr. Donard
and Fermain. In March 2021, we effected a reorganization, in which all of the equity of PMA was exchanged for newly issued shares of
Perfect Moment Ltd. common stock and Series A convertible preferred stock, which preferred stock was converted to common stock in connection
with the closing of our initial public offering on February 12, 2024. In July 2021, TMS assigned the Perfect Moment trademark to PMUK.
On January 17, 2024, the Company established a wholly owned U.S. subsidiary, Perfect Moment USA Inc. (“PMU”), incorporated
in the State of Delaware. Some of the production team still sits in Hong Kong but the majority of the employees, including the majority
of production, design, marketing and finance teams, and all senior management (other than our Chief Financial Officer, who is located
in the United States) and our board of directors are located in the United Kingdom (other than Berndt Hauptkorn, who is located in France).
Today,
the brand continues to draw on its rich heritage of performance garments and statement designs. Retro-inspired vivid and bold color palates
complement technical fabrics to deliver fashion, form, function and fun for women, men and children. We believe our bold fashion and
technical proposition resonates with the modern fashion-conscious consumer that sees value in authentic European heritage and statement-design
tailored for an active and healthy lifestyle at a compelling quality-to-value price point.
Our
Industry
We
operate at the intersection of luxury fashion and multi-channel commerce. The global luxury industry is large and characterized by specific
market dynamics and consumer trends that are shaping the future of the industry, including the following:
Large,
Stable and Resilient Addressable Markets
We
have an attractive luxury ski apparel market in which we believe is well-positioned and has a large growth runway. According to EIN Presswire,
the global luxury ski wear market was valued at $1.6 billion in 2022 and is expected to expand at a Compound Annual Growth Rate (“CAGR”)
of 6.35% reaching $2.4 billion by 2028. We believe the global luxury ski wear market has a relatively narrow target demographic and that
this demographic is characterized by relatively high affluence and either proximity to a ski area or a location with a traditional interest
in skiing as a recreational activity. We believe that due to the relatively high affluence and international nature of the demographic,
there has been, and continues to be, significant space for premium and luxury products that deliver both fashion and technical performance.
We
have started to make inroads into the adjacent, significantly larger, global luxury outerwear market, which we believe is set to continue
growing, yet remains somewhat fragmented and localized. The global luxury outerwear market, compared to the global luxury ski wear market,
is a larger and faster growing market. According to Research Reports World, the global luxury outerwear market was valued at $15.9 billion
in 2022 and is expected to expand at a CAGR of 6.51% reaching $23.2 billion by 2028. Again, we believe the demographic for this market
has relatively high affluence but has a broader geographical spread as it is not linked to the activity of skiing. In the global luxury
outerwear market, we believe an increasingly large number of consumers are turning to heritage brands with technical credentials for
luxury outerwear products that not only serve a technical function but also make a fashion statement.
In
addition, Perfect Moment is also targeting the broader leisure markets for swimwear, activewear and lifestyle products. Both the global
luxury ski wear market and global luxury outerwear market share some key consumer demographics and purchasing behavior with the broader
leisure markets. We believe these markets stretch beyond skiing and winter sports to a range of healthy and athletic pursuits, with products
increasingly being worn as part of a broader day-to-day lifestyle statement. We also believe the growth of this market goes hand-in-hand
with broader cultural shifts, such as a greater emphasis on health, exercise and well-being, as well as a relaxation in dress codes at
work and for social occasions. Based on the characteristics of these respective markets, we believe Perfect Moment has the right brand
profile, geographic footprint, target demographic, marketing tools and operational expansion plan to gain significant share.
Luxury
Channel Shift to Online
According
to Bain & Company (“Bain”), online is set to become the leading channel for luxury purchases by 2030. The online share
of the global personal luxury goods market in 2017 was 9%, significantly lower than other retail markets, according to Bain, which has
been driven by luxury brands’ cautious approach to adopting technology and social platforms; however, online sales accounted for
22% of the luxury goods market in 2021 and online sales are expected to become a larger percentage of the total luxury market, reaching
32% to 34% by 2030.
Transition
to Digital
We
believe the digital shopping behavior of consumers is evolving at a rapid pace and the shift to digital is affecting how the luxury industry
and consumers interact. Ecommerce sales have climbed steadily for years, according to Statista, with continuous further growth expected.
Statista estimates a growth in global ecommerce market revenue from approximately $2.4 billion in 2017 to approximately $8.1 billion
in 2026, and with the COVID-19 pandemic, ecommerce use among consumers has advanced even faster than expected. Since the start of the
COVID-19 pandemic in March 2020, according to Statista, there have been a significant number of first-time online shoppers around the
world.
On
the marketing side, we believe that inspiration and trends have shifted from editorial content on the printed pages of monthly fashion
magazines to the real-time social media channels of the world’s leading fashion bloggers, influencers and celebrities.
Generational
Demographic Shift
As
new generations of global luxury consumers account for a larger share of spending, we believe they are fundamentally changing the way
luxury products are purchased. According to Bain, Generation Y and Generation Z accounted for all of the market’s growth in 2022.
The spending of Generation Z and the younger Generation Alpha is set to grow three times faster than that of other generations though
2030, making up a third of the market. Generation Y, Generation Z and Generation Alpha are forecast by Bain to become the biggest buyers
of luxury by 2030, representing 80% of global purchases.
Emerging
Markets and Future Growth
We
believe the demand for luxury fashion is truly global. According to Bain, consumers of luxury fashion have traditionally been from Europe
and the Americas, but, by 2030, mainland China is forecasted to surpass the Americas and Europe in having the biggest global luxury market.
Growth of the global luxury goods market is expected to be significantly driven by demand from China and from emerging markets, including
India and emerging Southeast Asian and African countries, based on forecasts between 2022 and 2030. Chinese consumers are forecast by
Bain to regain their pre-COVID-19 status as the dominant nationality for luxury, growing to represent circa 40% of global purchases by
2030.
Our
Strengths
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Strong
Brand Positioning. Perfect Moment’s affordable luxury offering sits below the ultra-luxury positioning and luxury performance
positioning by our direct luxury competitors. Most of our competitors skew to either fashion or pure performance, while Perfect Moment
focuses on both. |
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Authentic
Brand That Resonates with Highly Valuable Customer Segments. With the Perfect Moment brand having approximately 40 years
of European ski and worldwide surf heritage, bold fashion, distinct design aesthetic and technical performance, we believe our products
and our mission resonate with the modern fashion-conscious consumer who sees value in authentic European heritage and statement-design
tailored for an active and healthy lifestyle, which generates brand loyalty among our key customers, Generation Y and Generation
Z consumers, and drives repeat purchases. |
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Proven
and Unique Marketing Engine and Significant Growth Runway. We believe that ecommerce will continue to shape the consumer
and retail industries by changing shopping behavior as well as contributing to the digital transformation of retail business models,
which we believe has been accelerated as a direct result of the COVID-19 pandemic. Our retail business commenced and continues to
exist primarily online. We are a direct-to-consumer retailer that utilizes technology to deliver what we believe is a customer experience
with a specific focus on engaging and interacting with the Generation Y and Generation Z tech-savvy consumer segment by offering
speed, convenience and a seamless customer experience. By selling directly through our digital platform, we control all aspects of
the customer experience and are able to engage with our community before, during and after purchase, through our digital platform
and social channels. We believe this direct engagement enables us to establish personal relationships at scale and provides us with
valuable customer data and feedback that we leverage across our organization to better serve our customers. We also have collaborations
with a growing group of A-list celebrities and influencers whom we consider having an authentic feel and on-brand partner collaborations
with luxury brands that we believe speak to the same audience. We also focus on top-tier editorial coverage in fashion magazines
and arrangements with luxury wholesale partners, which include The Wall Street Journal, Forbes, Vogue, Conde Nast Traveler and Harper’s
Bazaar, to name a few. We believe these marketing efforts will be translated into an engaged lifestyle-driven Instagram community. |
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Visionary,
Passionate and Committed Management Team. Through steady brand discipline and a focus on sustainable growth, our management
team has transformed a small family business into a global brand. We have assembled a team of seasoned executives from diverse and
relevant backgrounds who draw on experience working with a wide range of leading global companies including Burberry, Saint Laurent,
Missoni, Lane Crawford, Net-a-Porter, Nike, North Face, Rapha, Disney and Elemis. Members of our team have created and grown leading
luxury, fashion and digital businesses globally, and they retain a strong entrepreneurial spirit. Their leadership and passion have
accelerated our evolution into a lifestyle brand and the growth of our direct-to-consumer channel alongside strengthening our wholesale
business. |
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Multi-Channel
Distribution. Our global distribution strategy allows us to reach customers through two distinct, brand-enhancing channels.
In our wholesale channel, which as of March 31, 2024 extended into 25 countries, we carefully select the best retail partners and
distributors to represent our brand in a manner consistent with our heritage and growth strategy. As a result, we believe our wholesale
partnerships include best-in-class luxury and online retailers. Through our fast growing direct-to-consumer channel, which includes
our global ecommerce site, we are able to more directly control the customer experience, driving deeper brand engagement and loyalty,
while also driving towards more favorable margins. Our direct-to-consumer (“DTC”) ecommerce channel, www.perfectmoment.com,
is complemented by our luxury marketplace partnerships globally and in emerging markets. We employ product supply discipline across
both of our channels to manage scarcity, preserve brand strength and optimize profitable growth for us and our retail partners. Going
forward, we plan to open a limited number of pop-up and retail stores in major metropolitan centers as well as premium outdoor destinations
where we believe they can operate profitably. To further support our customers and increase our gross margins. On July 15, 2024 we
executed an agreement with Quiet Platforms to be our third party operated distribution center in the United States. We are reviewing
our European distribution strategy to improve margins in fiscal year 2026. |
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Marketplace
Partners. As of September 30, 2024,
we have two luxury marketplace partners, Farfetch and Amazon Luxury Stores, and 162 wholesale partners, of which 37 are luxury department
stores or Online wholesale pure players (including those we believe are the most sought-after and prestigious names in the fashion
industry), and 125 are respected specialty stores with a focus on fashion, sports or winter products, which is key to our branding
strategy. |
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Flexible
Supply Chain. We directly control the design, innovation and testing of our products, which we believe allows us to achieve
greater operating efficiencies and deliver quality products. We manage our production through long-standing relationships with our
third-party suppliers and vendors. We believe our flexible supply chain gives us distinct advantages including the ability to broaden
and scale our operations, adapt to customer demand, shorten product development cycles and achieve higher margins. |
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Culture
of Innovation and Uncompromised Craftsmanship. We strive to create the most innovative, functional, comfortable and stylish
apparel in the industry. We develop cross-functional products that we believe are characterized by quality, style and performance.
We continue to use best-in-class materials in every product, and we will continue to innovate. |
Our
Business Strategy
Perfect
Moment sits at the intersection of three large and growing markets (luxury ski apparel, premium outerwear and athleisure and lifestyle).
Based on the characteristics of these respective markets, we believe we have the right brand profile, geographic footprint, target demographic,
marketing tools and operational expansion plan to gain significant market share. We believe we are also well-positioned to drive sustainable
growth and profitability by executing on the following strategies:
Grow
Brand Awareness and Attract New Customers
Building
brand awareness among potential new customers and strengthening our connections with those who already know us will be a key driver of
our growth. While we believe our brand has achieved substantial traction globally and those who have experienced our products demonstrate
strong loyalty, our presence is relatively nascent in many of our markets. We believe we have a significant opportunity to increase brand
awareness and attract new customers to Perfect Moment through word of mouth, brand marketing and performance marketing.
In
the past, Perfect Moment’s strong skiing heritage has been used to engage with a core ski audience for whom we believe the combination
of technical performance and retro inspired designs resonate strongly. We believe the nature of skiing as a largely affluent, international
pursuit means there is a large opportunity in aspirational, lifestyle-led social media engagement. We believe Perfect Moment has captured
this social media opportunity to great effect, combining the style and form of the brand with celebrities, influencers, top-tier editorial,
collaborations and luxury locations to create a distinct, fun and engaging aspirational lifestyle narrative. Beyond social media, we
believe Perfect Moment has been able to deploy this same core brand proposition and narrative to direct digital marketing and traditional
media, elevating brand profile and driving high levels of engagement simultaneously. Perfect Moment has also been able to build an effective
online marketing engine driving large volumes of direct, organic search and paid search traffic to our ecommerce website, www.perfectmoment.com.
We
expect to continue this approach to social media, building our follower base through a similar and evolving mix of celebrities, influencers,
editorials and locations. We also expect to continue to pursue and scale the effective search engine optimization and paid search strategies
which have contributed to online sales growth, as well as direct marketing and customer engagement via their successful newsletter. Perfect
Moment is developing plans to leverage a new Perfect Moment owned physical store network to deepen its brand identity and profile, as
well as drive higher levels of loyalty and engagement at the local level.
Brand
marketing and performance marketing also work together to drive millions of visits to our digital platforms. Brand marketing includes
differentiated content, our network of ambassadors, and social media, all of which result in what we believe is outsized engagement with
our community. Our performance marketing efforts are designed to drive customers from awareness to consideration to conversion. These
efforts include retargeting, paid search and product listing advertisements, paid social media advertisements, search engine optimization
and personalized email. We believe our highly productive, diversified strategy generates a significant return on brand equity, driving
sales and building a growing customer database.
We
approach this strategy as a funnel, with brand awareness at the top and customer conversion at the bottom, allocating resources across
the top, middle and bottom, and measuring returns on these respective investments.
Accelerate
Digital Growth
Having
used the wholesale channel to establish our brand globally, we believe we will become less reliant on wholesale partners during the next
five (5) years by committing more resources to our direct-to-consumer strategy and accelerating our digital growth. We believe technology
and partnerships are the key underpinning factors in any ecommerce business and as such we will continue to enhance customer experience,
focusing on mobile as the dominant growth channel and leveraging the emerging benefits of social and conversational commerce.
Pursue
International Expansion and Enter New Markets
We
believe there is an opportunity to increase penetration across our existing markets and selectively enter new regions. Although the Perfect
Moment brand is recognized globally, our past investments have been focused on North America, the United Kingdom and the EU and have
driven revenue growth in the United States during the past fiscal year.
While
we expect the majority of our near-term growth to continue to come from the United States, the United Kingdom and the EU, we believe
there is a tremendous opportunity over the long term throughout the rest of the world. In the fiscal year ended March 31, 2024, we increased
our outreach in what we believe are the most promising countries in continental Europe. As part of the plan to enter new markets, we
will start with China, as we seek to enhance our ability to serve our international customers and further establish Perfect Moment as
a global brand.
We
believe there is a significant opportunity beyond our existing markets, with China representing the next market opening for Perfect Moment.
China is projected to become the largest winter sports market, with people participating expected to reach 50 million by 2025 with 1,000
ski resorts to be open by 2030, according to reports by Daxue Consulting and Capital Mind. We allocated a small amount of inventory to
test the Chinese market directly in November 2024 on Tmall, using local partners to operate, with a digital approach to selling. We were
originally forecasting to run losses with respect to such activities for two years, then become profitable from the third year of such
activities, with China representing less than 10% of our revenue by 2027. The data we now have on this small test has led to exploring
partnership models such as a Joint Venture, where we could benefit for local distribution, market expertise and financial support for
inventory and marketing. We still believe the most significant hurdle to overcome with respect to our plan to enter the Chinese market
is liquidity to fund the initial operating losses.
In
order to offer a more localized experience to customers internationally, we intend to offer market-specific languages, currency and content,
as well as strategic international shipping and distribution hubs. We plan to leverage our social media strategy and expand our network
of social media ambassadors to grow our brand awareness globally.
Enhance
Our Wholesale Network
Although
in the next five (5) years we will be mainly focused on accelerating digital growth and our direct-to-consumer channel, we still intend
to continue broadening customer access and strengthening our global foothold in new and existing markets by strategically expanding our
wholesale network and deepening current relationships. In all of our markets, we have an opportunity to increase sales by adding new
wholesale partners and increasing volume in existing retailers. Additionally, we are focused on strengthening relationships with our
retail partners through broader offerings, exclusive products and shop-in-shop formats, which are dedicated spaces within another company’s
retail store on a short-term rental basis. We believe our retail partners have a strong incentive to showcase our brand as our products
drive customer traffic and consistent full-price sell-through in their stores.
Broaden
Our Product Offerings
Continuing
to enhance and expand our product offerings represents a meaningful growth driver for Perfect Moment. We expect that expanding our product
lines will allow us to strengthen brand loyalty with the existing Perfect Moment customer base, drive higher penetration in our existing
markets and expand our appeal across new geographies. We intend to continue developing our offering through the following strategies:
Elevate
Fall and Winter. Perfect Moment will continue to focus on quality materials and distinctive designs in order to create luxury products
which aim to deliver technical performance and style impact. However, believing that people want to bring the functionality of our ski
apparel into their everyday lives, Perfect Moment is broadening the product range beyond the core “on-slope” skiwear to encompass
less technical lifestyle products and a wide range of exceptional products for any occasion, including all year-round accessories.
Expand
Spring and Summer. We intend to continue building our successful spring and summer collections in categories such as activewear,
loungewear and swimwear. We believe offering inspiring new and complementary product categories that are consistent with our values of
heritage, functionality and quality and can become part of our core business represents an opportunity to develop a closer relationship
with our customers and expand our addressable market.
We
believe this strategy will deliver a number of benefits:
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Increased
Revenues. We expect that cross-over into adjacent product markets will increase sales by allowing us to sell outerwear, lifestyle
products, activewear and swimwear to non-skiers and cross-sell lifestyle and “off-slope” products to existing skiwear
customers in a winter setting. |
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Reduced
Seasonality. We expect that sales of new lifestyle products as well as activewear and swimwear products will be less concentrated
in the winter months and increase revenue from new and existing customers as we grow brand awareness. |
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Improved
Margins. We believe that our margins will be improved by this strategy as modest price increases across the existing range increase
margins dollar for dollar. A greater use of high-margin luxury materials such as cashmere will support price and margin increases,
while a move towards more less technically-complex lifestyle pieces will also drive margin improvement. Full price sales with limited
promotional activity will further improve margins. |
During
the fiscal year ended March 31, 2024, and the six months ended September 30, 2024, we restructured and invested in our design, product
development, merchandizing and production teams to create a pathway to execute this underpinning strategy. We launched our first spring
/ summer capsule encapsulating our new strategy at the end of Q1 FY25. We plan to then gradually increase our product offering as we
evaluate demand, supply and profitability. As of this filing, we are ready to sell into the AW25 Wholesale Market which opens in December
and closes in February for shipments in FY26. We have bolstered the team that includes hiring a Chief Merchant. The Chief Merchant is
revising the calendar for 2026 (FY27) to increase the number of product drops, further capitalizing on opportunities to increase revenue
and margin.
Establish
Perfect Moment Owned Physical Retail
Perfect
Moment has grown to date without owning a physical stand-alone store. Sales growth has been driven by our online offering and wholesale
network. As part of our growth strategy, we believe opening directly operated stores in strategically selected major cities and pop-up
stores in strategic ski resorts and high-traffic city locations would provide an excellent opportunity to generate sales in key locations,
providing a luxury in-store experience, reflecting the character of the brand and providing an experiential contact point for customers.
As
our product range expands, we see the potential to further grow our community with a physical presence by opening directly operated stores.
We already have a physical presence in department stores, operated under wholesale arrangements. Operating Perfect Moment owned stores
would provide our community a home for the brand and act as a beacon for new or potential customers, but they also add extra complexity
and risk.
In
order to test our retail model, we plan to first establish seasonal store locations. We evaluate each potential store location based
on lease availability and projected viability. On August 1, 2024 the Company executed a six-month lease for our first pop-up in SOHO,
New York for AW24 and on October 25, 2024 the Company commenced a three-month lease for our second seasonal store in Bicester, England.
If the learnings from the pop-ups are favorable we would plan to open year-round stores beginning the fiscal year ending March 31, 2027.
Other
Strategies to Improve Margin
We
intend to focus on the following other strategies to improve our margin:
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Shift
towards direct-to-consumer revenue (such as ecommerce and physical retail). We expect that rebalancing from wholesale to direct
to consumer, coupled with the other margin initiatives would result in a double-digit percentage point improvement in our gross margin,
due to channel mix, over time. |
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Reducing
product range within skiwear. We believe the current range offers too much choice, and yields poorer margins, resulting from
a lack of economies of scale and higher levels of markdown and discounts. |
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Review
and modify supplier base. We are expecting our supplier base to evolve as we source fabrics and trims more efficiently and introduce
new finished good suppliers with better commercial terms (such as lower labor costs or better duty rates due to factories being based
in the EU, UK, or Vietnam). |
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Review
and revise price positioning. We will continue reviewing our selling prices. We are expecting to introduce better discipline
and processes to assess price positioning with a focus on margin by each product, country of manufacture and country of selling.
We expect to raise selling prices to improve the gross margin over time as part of the range development process and will
monitor price elasticity. We believe prices are relatively in-elastic for our industry and our customer segment, and that pricing
increases are generally expected by customers annually for luxury goods. |
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Focusing
on reducing costs relating to crossing borders. Operating a global business requires crossing borders with products resulting
in high costs for freight, duty, couriers and other handling costs. Perfect Moment has grown very quickly and as a result has not
been able to focus on crossing borders in a cost-effective way. We are focused on reducing these costs and expect to see savings
over time in freight (for example by using less air freight and more sea freight), lowering duty costs (for example moving production
to countries with lower tariffs) and reducing broker fees through better processes. On July 15, 2024 we executed an agreement with
Quiet Platforms to be our third party operated distribution center in the United States. We are reviewing our European distribution
strategy to improve margins in the fiscal year 2026. |
Marketing
and Brand Highlights
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The total social audience reached by content posted by global key opinion leaders (KOLs)1 about Perfect Moment was more than
203.3 million during Q2. This represents the total combined followers of the celebrities, influencers, models, media publications, and
fashion industry notables who organically posted about the brand during the quarter globally. Notable highlights include Instagram posts
by Priyanka Chopra Jonas (92.1 million followers) and Nick Jonas (35.4 million followers) wearing & tagging @perfectmomentsports.
Nina Dobrev also posted wearing Perfect Moment to her stories for her 26.2 million followers, as well as an Instagram story by Jasmine
Tookes tagging @perfectmomentsports for her 7.5 million followers.
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The total number of unique visitors per month (UVPM) reached more than 1.2 billion during the period. This is the combined sum of UVPM
reached by all global digital media coverage achieved during the quarter.
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Global media coverage during the quarter included an exclusive in Women’s Wear Daily on the new Soho store opening, as well as
coverage across ELLE, Vogue Scandinavia, Vogue India, The Standard, Hello! Magazine, Fashion Network, Fashion United.
1
The company defines a key opinion leader (KOL) as a person who is considered an expert on a certain topic and whose opinions are
respected by the public due to their trajectory and the reputation they have built. They are typically identified by their reach, social
media following and stature. KOL may include but is not limited to celebrities, social media influencers, fashion models, contributors
to media publications, and noted members of the fashion industry. There is no official listing or accreditation of KOLs, so the term
is subjective, and therefore the list and definition may vary from company to company. The source of the KOLs, social media and audience
reach statistics provided in this release are reports by the company’s public relations firm. No reliance should be made upon their
accuracy or timeliness.
Corporate
and Other Information
Perfect
Moment Ltd. was incorporated in the State of Delaware on January 11, 2021. The Company acquired PMA on March 15, 2021 through the 2021
share exchange. Prior to the closing of the 2021 share exchange, the Company may be deemed to have been a “shell company”
as defined in Rule 12b-2 under the Exchange Act. PMA was formed and commenced business operations on May 10, 2012. Perfect Moment Ltd.
is a holding company and carries out all its operations through its subsidiaries. PMA and PMU are a wholly owned subsidiaries of the
Company, and PMUK and TMS are wholly owned subsidiaries of PMA. PMA is a wholesale business, while PMUK sells to both wholesale and e-commerce
customers. Both PMA and PMUK are global businesses and collectively sell to customers across 60 countries. TMS, up until June 30, 2021,
held the intellectual property rights, including the trademark, for the Perfect Moment brand, for which it received licensing fees from
PMA. In July 2021, TMS assigned such intellectual property rights to PMUK and from that date, TMS has had no operations or income, except
for the payment of fees related to accounting and office management. On January 17, 2024, the Company established a wholly-owned U.S.
subsidiary, PMU, incorporated in the State of Delaware. A part of the production team still sits in Hong Kong but the majority of the
employees, including the marketing and finance teams, and all senior management (other than our Chief Financial Officer, who is located
in the United States) and our board of directors are located in the United Kingdom.
In
the six months ended September 30, 2024 and the year ended March 31, 2024 and 2023, PMA’s operations generated 46%, 53% and 60%
of our revenue, respectively, while PMUK’s operations generated 54%, 47% and 40% of our revenue, respectively. We have direct ownership
of our Hong Kong operating entity and currently do not have or intend to have any contractual arrangement to establish a variable interest
entity (VIE) structure with any entity in mainland China. The majority of our products are made in China, but the Company is strategically
moving the production to other countries over time. Using raw materials sourced mainly from the Asia Pacific region, we purchase our
finished product from our manufacturers on a purchase order basis and do not have any long-term agreements requiring us to use any supplier
or manufacturer. The Company does not have any operations in mainland China except for sourcing and sales through third party sales organizations.
Hong Kong is a special administrative region of the PRC and the basic policies of the PRC regarding Hong Kong are reflected in the Basic
Law of the Hong Kong Special Administrative Region of the People’s Republic of China, or the Basic Law, which provides Hong Kong
with a high degree of autonomy and executive, legislative and independent judicial powers, including that of final adjudication under
the principle of “one country, two systems”. Accordingly, the PRC laws and regulations do not currently have any material
impact on our business, financial condition and results of operations. However, in the event that we or our Hong Kong subsidiary were
to become subject to PRC laws and regulations that would have a material impact on our business, financial condition or results of operations,
we may incur material costs to ensure compliance, and our Hong Kong subsidiary may be subject to fines and/or no longer be permitted
to continue business operations as presently conducted. In such event, we expect to be able to relocate the business currently conducted
by PMA to a location outside of Hong Kong or China. See “Risk Factors — Risks Related to Our Corporate Structure —
Recently, the PRC government initiated a series of regulatory actions and statements to regulate business operations in certain areas
in mainland China with little or no advance notice. In the future, we may be subject to PRC laws and regulations related to the current
business operations of our Hong Kong operating subsidiary and any changes in such laws and regulations and interpretations may impair
its ability to operate profitably, which could result in a material negative impact on its operations and/or the value of our common
stock.
The
current organizational structure of the Company is as follows:
Our
principal executive office and mailing address is 244 5th Ave, Ste 1219, New York, NY 10001. Our main telephone number is 315-615-6156.
Our corporate website address is www.perfectmoment.com. The information contained on, or that can be accessed through, our website
is not a part of this offering circular and should not be relied upon with respect to this offering.
Perfect
Moment, the Perfect Moment logo and any other current or future trademarks, service marks and trade names appearing in this offering
circular are the property of the Company. Other trademarks and trade names referred to in this offering circular are the property of
their respective owners. Solely for convenience, the trademarks and trade names in this offering circular are referred to without the
symbols ® and ™, but such references should not be construed as any indicator that their respective owners will
not assert, to the fullest extent under applicable law, their rights thereto.
This
offering circular Summary highlights information contained elsewhere and does not contain all of the information that you should consider
in making your investment decision. Before investing in our Series A Preferred Stock, you should carefully read this entire offering
circular, including our consolidated financial statements and the related notes included elsewhere in this offering circular. You should
also consider, among other things, the matters described under “Risk Factors” and “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” in each case appearing elsewhere in this offering circular.
Summary
Risk Factors
Our
business is subject to numerous risks and uncertainties. These risks include, but are not limited to, the following:
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Our
history of losses and the substantial doubt about our ability to continue as a going concern, which could cause our stockholders
to lose some or all of their investment in us. |
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Our
business depends on our strong brand, and if we are not able to maintain and enhance our brand we may be unable to sell our products,
which would adversely affect our business. |
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Our
business partially depends on our wholesale partners, and our failure to maintain and further develop our relationships with our
wholesale partners could harm our business. |
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A
downturn in the global economy will likely affect customer purchases of discretionary items, which could materially harm our sales,
profitability and financial condition. |
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Our
financial performance is subject to significant seasonality and variability, which could significantly impact our cash flow and cause
the price of our common stock to decline. |
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We
currently do not operate year-round Perfect Moment owned physical retail stores. Our plans to open Perfect Moment owned physical
retail stores are dependent on a variety of factors, including store locations being available for lease and the stores being economically
viable to operate. |
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Our
limited operating experience and limited brand recognition in new international markets may limit our expansion and cause our business
and growth to suffer. |
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Our
success is substantially dependent on the service of certain members of our board of directors and senior management. |
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We
may rely on dividends and other distributions on equity paid by our Hong Kong subsidiary to fund any cash and financing requirements
we may have. In the future, funds may not be available to fund operations or for other use outside of Hong Kong, due to interventions
in, or the imposition of restrictions and limitations on, our ability or our Hong Kong subsidiary by the PRC government to transfer
cash. Any limitation on the ability of our Hong Kong subsidiary to make payments to us could have a material adverse effect on our
ability to conduct our business and might materially decrease the value of our common stock. |
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Recently,
the PRC government initiated a series of regulatory actions and statements to regulate business operations in certain areas in mainland
China with little or no advance notice. In the future, we may be subject to PRC laws and regulations related to the current business
operations of our Hong Kong operating subsidiary and any changes in such laws and regulations and interpretations may impair its
ability to operate profitably, which could result in a material negative impact on its operations and/or the value of the securities
we are registering for sale. |
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The
fluctuating cost of raw materials could increase our cost of goods sold and cause our results of operations and financial condition
to suffer. |
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Our
business is reliant on a limited number of third-party manufacturers and raw material suppliers. |
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Our
ability to deliver our products to the market and to meet customer expectations could be harmed if we encounter problems with our
distribution system. |
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It
may be difficult for overseas shareholders and/or regulators to conduct investigations or collect evidence within the territory of
China, including Hong Kong. |
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Data
security breaches and other cyber security events could result in disruption to our operations or financial losses and could negatively
affect our reputation, credibility and business. |
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The
PRC laws and regulations and the enforcement of such that apply or are to be applied to Hong Kong can change quickly with little
or no advance notice. As a result, the Hong Kong legal system embodies uncertainties which could limit the availability of legal
protections, which could result in a material change in PMA’s operations and/or the value of the securities we are registering
for sale. |
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Our
fabrics and manufacturing technology generally are not patented and can be imitated by our competitors. If our competitors sell products
similar to ours at lower prices, our net revenue and profitability could suffer. |
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The
share price of our common stock has been and may be in the future be volatile. |
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This
is a fixed price offering and the fixed offering price may not accurately represent the current value of us or our assets at any
particular time. Therefore, the purchase price you pay for our units may not be supported by the value of our assets at the time
of your purchase. |
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We
may amend our business policies without stockholder approval. |
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Our
management team will have broad discretion over the use of the net proceeds from our sale of the units, if any, and you may not agree
with how we use the proceeds and the proceeds may not be invested successfully. |
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Our
ability to use our net operating loss carryforwards may be limited. |
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We
cannot assure you that we will ever be able to pay cash dividends. |
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We
may issue additional debt and equity securities, which are senior to our Series A Preferred Stock as to distributions and in liquidation,
which could materially adversely affect the value of the Series A Preferred Stock. |
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We
are not required to raise any minimum amount in this offering before we may utilize the funds received in this offering. Investors
should be aware that there is no assurance that any monies beside their own will be invested in this Offering. |
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This
offering is being conducted on a “best efforts” basis without a minimum and we may not be able to execute our growth
strategy if the maximum offering amount is not sold. |
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As
a holder of the Series A Preferred Stock, you will have extremely limited voting rights. |
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We
may terminate this Offering at any time during the Offering period. |
If
we are unable to adequately address these and other risks we face, our business may be harmed.
Implications
of Being an Emerging Growth Company
We
qualify as an “emerging growth company” as defined in the JOBS Act. As an emerging growth company, we have elected to take
advantage of specified reduced disclosure and other requirements that are otherwise applicable generally to public companies. These provisions
include:
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the
requirement that we provide only two years of audited financial statements in addition to any required unaudited interim financial
statements with correspondingly reduced “Management’s Discussion and Analysis of Financial Condition and Results of Operations”
disclosure; |
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reduced
disclosure about our executive compensation arrangements; |
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an
exemption from the requirement that we hold a non-binding advisory vote on executive compensation or golden parachute arrangements;
and |
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an
exemption from the auditor attestation requirement in the assessment of our internal control over financial reporting. |
We
may take advantage of these exemptions for up to five years or such earlier time that we are no longer an emerging growth company. We
would cease to be an emerging growth company on the date that is the earliest of (i) the last day of the fiscal year in which we have
total annual gross revenues of $1.07 billion or more; (ii) the last day of our fiscal year following the fifth anniversary of the date
of the completion of this offering; (iii) the date on which we have issued more than $1 billion in nonconvertible debt during the previous
three years; or (iv) the date on which we are deemed to be a large accelerated filer under the rules of the SEC. We may choose to take
advantage of some but not all of these exemptions. We have taken advantage of reduced reporting requirements in this offering circular.
Accordingly, the information contained herein may be different from the information you receive from other public companies in which
you hold securities.
Recent
Developments
On
December 6, 2024 the Company entered into a convertible note purchase agreement pursuant to which the Company sold an accredited investor
(the “Investor”) a convertible secured promissory note (the “Convertible Note”) in the aggregate principal amount
of $2,000,000. The Convertible Note bears interest at rate of 15% per annum, is due and payable one year from the date of issuance, is
secured by the assets of the Company and is convertible into shares of Common Stock of the Company at a conversion price of $1.00 per
share. Further to the terms of the Note, 33% of all net proceeds received from this Offering after the first $2.0 million in net proceeds
shall be used to repay outstanding amounts under this Note.
On
December 11, 2024, we received notification (the “Notice”) from the NYSE American that the Company is no longer in compliance
with NYSE American’s continued listing standards. Specifically, the letter states that the Company is not in compliance with the
continued listing standard set forth in Section 1003(a)(ii) of the NYSE American Company Guide (the “Company Guide”). Section
1003(a)(ii) requires a listed company to have stockholders’ equity of $4 million or more if the listed company has reported losses
from continuing operations and/or net losses in three of its four most recent fiscal years.
The
Company is now subject to the procedures and requirements of Section 1009 of the Company Guide. The Company has until January 10, 2025,
to submit a plan (the “Plan”) of actions it has taken or will take to regain compliance with the continued listing standards
by June 11, 2026. The Company intends to submit a plan to regain compliance with NYSE American listing standards. If the NYSE American
accepts the Plan, the Company will be able to continue its listing during the Plan period and will be subject to periodic reviews including
quarterly monitoring for compliance with the Plan until it has regained compliance. If the Plan is not accepted by the NYSE American,
the Letter stated that delisting proceedings will commence. The Company may appeal a staff delisting determination in accordance with
Section 1010 and Part 12 of the Company Guide.
The
Letter has no immediate effect on the listing or trading of the Company’s common stock on the NYSE American. The Company’s
receipt of the Letter from the NYSE American does not affect the Company’s business, operations or reporting requirements with
the SEC.
Terms
of the Offering
Securities
offered by the Company |
|
A
“best-efforts” offering of up to 5,000,000 units, each unit consisting of one share of our Series A Preferred Stock and
one Warrant to purchase one share of our Common Stock. The shares of our Series A Preferred Stock and the Warrants are immediately
separable and will be issued and tradeable separately but will be purchased together as a unit in this offering. The minimum purchase
amount shall be 375 units or $750.00. |
|
|
|
Unit
Offering Price |
|
$2.00
per unit |
|
|
|
Series
A Preferred Stock Ranking |
|
The
Series A Preferred Stock will rank, as to dividend rights and rights upon our liquidation, dissolution, or winding up: (i) senior
to all classes or series of our Common Stock. The terms of the Series A Preferred Stock will not limit our ability to (i) incur indebtedness
or (ii) issue additional equity securities that are equal or junior in rank to the shares of our Series A Preferred Stock as to distribution
rights and rights upon our liquidation, dissolution or winding up. |
|
|
|
Series
A Preferred Stock Dividend Rate |
|
We
will pay cumulative dividends on the Series A Preferred Stock, when and as declared by the Board of Directors, at the rate of 8.00%
of the $ 2.00 liquidation preference per share per year. Dividends will be paid in cash.
Dividends
will be payable quarterly in arrears, on or about the 15th day of January, April, July and October, beginning on or about January
15, 2025; provided that if any dividend payment date is not a business day, then the dividend which would otherwise have been payable
on that dividend payment date may be paid on the immediately preceding or next succeeding business day, and if paid on the next succeeding
business day, no interest, additional dividends or other sums will accumulate on the amounts so payable for the period from and after
that dividend payment date to the next succeeding business day. Dividends will accumulate and be cumulative from, and including,
the date of original issuance. Dividends on the Series A Preferred Stock will continue to accumulate whether or not (i) any of our
agreements prohibit the current payment of dividends, (ii) we have earnings or funds legally available to pay the dividends, or (iii)
our Board of Directors does not declare the payment of the dividends. |
|
|
|
Series
A Preferred Stock Liquidation Preference |
|
The
liquidation preference for each share of our Series A Preferred Stock is $2.00. Upon a liquidation, dissolution or winding
up of our company, holders of shares of our Series A Preferred Stock will be entitled to receive the liquidation preference with
respect to their shares plus an amount equal to any accrued but unpaid dividends (whether or not declared) to, but not including,
the date of payment with respect to such shares. |
|
|
|
Series
A Preferred Maturity Date |
|
The
shares of our Series A Preferred Stock have no maturity date, and we will not be required to redeem shares of our Series A Preferred
Stock at any time except as otherwise described below under the caption “Series A Preferred Stock Call Rights
Accordingly, the shares of our Series A Preferred Stock will remain outstanding indefinitely, unless we decide, at our option, to
exercise our call right, the holder of the Series A Preferred Stock exercises his put right. |
|
|
|
Series
A Preferred Stock Optional Conversion |
|
At
any time after issuance, our Series A Preferred is convertible into 1 (one) share of our Common Stock at the option of the holder.
The shares underlying the Series A Preferred will be qualified in this offering. |
|
|
|
Series
A Preferred Stock Mandatory Conversion |
|
At
any time after issuance upon the occurrence of any of the following events, the Company shall have a right to direct the mandatory
conversion of the Series A Preferred Stock: (a) a change in control or (b) if the closing price of the Common Stock closes at or
above $3.50 per share for 5 consecutive trading days. |
Series
A Preferred Stock Call |
|
Beginning
on the date which is five years from the date of the final closing we may, at our option, redeem the Series A Preferred Stock, in
whole or in part, by paying a redemption price of $3.50 per share, plus any accrued and unpaid dividends to the date of redemption.
|
|
|
|
Series
A Preferred Stock Limited Voting Rights |
|
Holders
of the Series A Preferred Stock generally will have no voting rights. See “Description of Series A Preferred Stock –
Limited Voting Rights” beginning on page of this Offering Circular. |
|
|
|
Common
Stock Purchase Warrants |
|
The
Warrants will be exercisable at any time from the date of issuance through the third anniversary of the date of this offering
circular. Each Warrant is exercisable to purchase one share of our Common Stock at an exercise price of $3.50 per share
(175% of the public offering price of the unit). |
|
|
|
Listing |
|
Neither
the Series A Preferred Stock nor the Warrants shall be listed on a national exchange. |
|
|
|
Beneficial
Ownership Limitation |
|
Notwithstanding
anything herein to the contrary, the Company shall not effect (i) any conversion of Series A Preferred Stock or (ii) any exercise
of any Warrant, and a holder shall not have the right to (i) convert any portion of Series A Preferred Stock or (ii) exercise any
Warrant, to the extent that, after giving effect to an attempted conversion set forth on an applicable conversion notice or exercise
notice, such attempted conversion or exercise would result in the holder (together with such holder’s affiliates, and any other
person whose beneficial ownership of Common Stock would be aggregated with the holder’s for purposes of Section 13(d) or Section
16 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and the applicable regulations of
the Commission, including any “group” of which the holder is a member (the foregoing, “Attribution Parties”)
beneficially owning a number of shares of Common Stock in excess of 19.99% (the “Beneficial Ownership Limitation”) |
|
|
|
Use
of Proceeds |
|
We
estimate that our net proceeds from the sale of 5,000,000 units in this offering will be approximately $9,050,000,
after deducting underwriting discounts and commissions and estimated offering expenses payable by us. We intend to use our net proceeds
for general corporate and business purposes. See “Use of Proceeds” on page 39. |
|
|
|
Risk
Factors |
|
An
investment in our company is highly speculative and involves a significant degree of risk. See “Risk Factors”
and other information included in this offering circular for a discussion of factors you should carefully consider before deciding
to invest in the units being offered hereby. |
Unless
otherwise noted, the number of shares of common stock to be outstanding immediately after this offering as set forth above is based on
15,962,889 shares of common stock outstanding as of September 30, 2024, and excludes:
|
● |
1,796,550
shares of our common stock issuable upon the exercise of outstanding options (vested and non-vested), having a weighted average exercise
price of $2.94 per share; and |
|
|
|
|
● |
225,000
shares of common stock issuable under restricted stock awards, with a weighted-average exercise price of $4.10 per share; and |
|
|
|
|
● |
66,700
shares of common stock issuable upon exercise of warrants to purchase common stock outstanding, with a weighted-average exercise
price of $7.50 per share; and |
|
|
|
|
● |
2,339,750
shares of our common stock available for future issuance under our 2021 Equity Incentive Plan and any other additional shares of
our common stock that may become available under such plan. |
SUMMARY
CONSOLIDATED FINANCIAL DATA
The
following table summarizes our consolidated financial data as of and for (i) the six-month periods ended September 30, 2024 and 2023,
which have been derived from our unaudited condensed consolidated financial statements included elsewhere in this prospectus and (ii)
the fiscal years ended March 31, 2024 and 2023, which have been derived from our audited consolidated financial statements included elsewhere
in this prospectus. You should read the consolidated financial data set forth below in conjunction with our consolidated financial statements
and the accompanying notes and the information in the section titled “Management’s Discussion and Analysis of Financial Condition
and Results of Operations” included elsewhere in this prospectus. Our historical results are not necessarily indicative of the
results to be expected for any period in the future.
Statement
of Operations Information
| |
For the six months ended September 30, | | |
For the years ended March 31, | |
| |
2024 | | |
2023 | | |
2023 | | |
2022 | |
| |
(unaudited) | | |
(unaudited) | | |
| | |
| |
(Amounts in thousands) | |
| | |
| | |
| | |
| |
Statements of operations data: | |
| | |
| | |
| | |
| |
Revenue | |
$ | 4,808 | | |
$ | 6,876 | | |
$ | 24,443 | | |
$ | 23,438 | |
Cost of goods sold | |
| 2,378 | | |
| 3,115 | | |
| 15,212 | | |
| 14,682 | |
Gross profit | |
| 2,430 | | |
| 3,761 | | |
| 9,231 | | |
| 8,756 | |
Operating expenses | |
| | | |
| | | |
| | | |
| | |
Selling, general and administrative expenses | |
| 7,223 | | |
| 5,176 | | |
| 12,122 | | |
| 12,369 | |
Marketing and advertising expenses | |
| 1,158 | | |
| 1,597 | | |
| 4,784 | | |
| 5,012 | |
Total operating expenses | |
| 8,381 | | |
| 6,773 | | |
| 16,906 | | |
| 17,381 | |
Loss from operations | |
| (5,951 | ) | |
| (3,012 | ) | |
| (7,675 | ) | |
| (8,625 | ) |
Interest expense | |
| (194 | ) | |
| (766 | ) | |
| (1,311 | ) | |
| (1,840 | ) |
Foreign currency transactions gains (losses) | |
| 13 | | |
| (406 | ) | |
| 264 | | |
| 39 | |
Loss before income taxes | |
| (6,132 | ) | |
| (4,184 | ) | |
| (8,722 | ) | |
| (10,426 | ) |
Income tax benefit | |
| - | | |
| - | | |
| | | |
| 121 | |
Net loss | |
| (6,132 | ) | |
| (4,184 | ) | |
| (8,722 | ) | |
| (10,305 | ) |
Other comprehensive gains | |
| | | |
| | | |
| | | |
| | |
Foreign currency translation gains | |
| 7 | | |
| 351 | | |
| (288 | ) | |
| 303 | |
Comprehensive loss | |
$ | (6,125 | ) | |
$ | (3,833 | ) | |
$ | (9,010 | ) | |
$ | (10,002 | ) |
| |
| | | |
| | | |
| | | |
| | |
Basic and diluted loss per share | |
$ | (0.39 | ) | |
$ | (0.82 | ) | |
$ | (1.34 | ) | |
$ | (2.16 | ) |
Balance
Sheet Information
| |
At September 30, 2024 | |
| |
Actual | | |
Pro Forma (1) | |
| |
(unaudited) | | |
(unaudited) | |
(Amounts in thousands) | |
| | |
| |
Cash and cash equivalents | |
$ | 725 | | |
$ | | |
Restricted cash | |
$ | 1,825 | | |
$ | | |
Total cash, cash equivalents, and restricted | |
$ | 2,550 | | |
$ | | |
Additional paid-in capital | |
$ | 57,865 | | |
$ | | |
Accumulated other comprehensive loss | |
$ | (78 | ) | |
$ | | |
Accumulated deficit | |
$ | (55,109 | ) | |
$ | | |
Total shareholders’ (deficit) equity | |
$ | 2,679 | | |
$ | | |
(1) |
The
pro forma information gives effect to the issuance and sale of the maximum number of units in this offering, after deducting estimated
discounts and commissions and estimated offering expenses payable by us. |
RISK
FACTORS
An
investment in our Series A Preferred Stock and Warrants involves a high degree of risk. Prior to making a decision about investing in
our Series A Preferred Stock and Warrants, you should carefully consider the following risks and uncertainties. If any of the risks described
in this offering circular actually occur, our business, prospects, financial condition or operating results could be harmed. Additional
risks and uncertainties not presently known to us or that we currently believe are immaterial may also impair our business operations
and our liquidity. You should also refer to the other information contained in this offering circular, including our financial statements
and the related notes thereto and the information set forth under the heading “Cautionary Note Regarding Forward-Looking Statements.”
Risks
Related to Our Business, Our Brand, Our Products and Our Industry
We
have a history of losses, expect to continue to incur losses in the near term and may not achieve or sustain profitability in the future,
and as a result, our management has identified and our auditors reported that there is a substantial doubt about our ability to continue
as a going concern.
For
the six months ended September 30, 2024 and the years ended March 31, 2024 and 2023, our operating loss was $6.0 million, $7.7 million
and $8.6 million, respectively. We intend to rely on debt and equity financing for working capital until positive cash flows from operations
can be achieved, which may never occur. These matters raise substantial doubt about our ability to continue as a going concern. Based
upon our current operating plan and assumptions, we expect that the net proceeds from this offering and our existing cash balances and
expected cash flows from operations, alongside the continuance of our existing financing arrangements, will be sufficient to fund our
operations for at least the next 12 months, excluding financing to support production (i.e. timing of working capital). However, our
operating plan may change, and our assumptions may prove to be wrong, as a result of many factors currently unknown to us, and we could
use our available capital resources sooner than we expect. We may need to seek additional funds sooner than planned, through public or
private equity or debt financings or other third-party funding or a combination of these approaches. Even if we believe we have sufficient
funds for our current or future operating plans, we may seek additional capital if market conditions are favorable or based upon specific
strategic considerations.
Any
additional capital-raising efforts may divert our management’s attention from the operation of our business. In addition, we cannot
guarantee that future financing will be available in sufficient amounts or on terms acceptable to us, if at all. If we are unable to
obtain sufficient amounts of additional capital, when and if we require it, we may be required to reduce the scope of our operations,
which could harm our business, financial condition and results of operations. Our consolidated financial statements do not include any
adjustments that might result from the outcome of these uncertainties.
The
report of our independent registered public accounting firm that accompanies our audited consolidated financial statements for the fiscal
years ended March 31, 2024 and March 31, 2023 contains a going concern explanatory paragraph in which such firm stated that there is
substantial doubt about our ability to continue as a going concern. Our consolidated financial statements contained in this report do
not include any adjustments that might result if we are unable to continue as a going concern. If we are unable to continue as a going
concern, holders of our securities might lose their entire investment. These factors, among others, may make it difficult to raise any
additional capital and may cause us to be unable to continue to operate our business.
Our
business depends on our strong brand, and if we are not able to maintain and enhance our brand we may be unable to sell our products,
which would adversely affect our business.
The
Perfect Moment name and brand image are integral to the growth of our business, and to the implementation of our strategies for expanding
our business. We believe that the brand image we have developed has significantly contributed to the success of our business and is critical
to maintaining and expanding our customer base. Maintaining and enhancing our brand will depend largely on the success of our marketing
and merchandising efforts and our ability to provide a consistent, high-quality product and customer experience. Maintaining and enhancing
our brand may require us to make substantial investments in areas such as product design, store openings and operations, marketing, ecommerce,
community relations and employee training, and these investments may not be successful. We anticipate that, as our business continues
to expand into new markets and new product categories and as the market becomes increasingly competitive, maintaining and enhancing our
brand may become difficult and expensive. Conversely, as we penetrate these new markets and our brand becomes more widely available,
it could potentially detract from the appeal stemming from the scarcity of our brand. Our brand may also be adversely affected if our
public image or reputation is tarnished by negative publicity. In addition, ineffective marketing, product diversion to unauthorized
distribution channels, product defects, counterfeit products, unfair labor practices, and failure to protect the intellectual property
rights in our brand are some of the potential threats to the strength of our brand, and those and other factors could rapidly and severely
diminish consumer confidence in us. Maintaining and enhancing our brand will depend largely on our ability to be a leader in affordable
luxury skiwear, outerwear and activewear and to continue to offer a range of high-quality products to our customers, which we may not
execute successfully. Any of these factors could harm our sales, profitability or financial condition. A key element of our growth strategy
is the expansion of our product offerings into new product categories. We may be unsuccessful in designing products that meet our customers’
expectations for our brand or that are attractive to new customers. If we are unable to anticipate customer preferences or industry changes,
or if we are unable to modify our products on a timely basis or expand effectively into new product categories, we may lose customers.
As we expand into new geographic markets, consumers in these new markets may be less compelled by our brand image and may not be willing
to pay a higher price to purchase our products as compared to traditional outerwear. More generally, our results of operations would
suffer if our investments and innovations do not anticipate the needs of our customers, are not appropriately timed with market opportunities
or are not effectively brought to market.
We
continue to focus on our direct-to-consumer channel, which may be costly and could materially harm our sales, profitability and financial
condition.
Our
business operates on a multi-channel distribution model, which includes distributing products on a wholesale basis for resale by others
and online by us. Focusing on our ecommerce platform is essential to our future strategy. This strategy has and will continue to require
significant investment in cross-functional operations and management focus, along with investment in supporting technologies. If we are
unable to provide a convenient and consistent experience for our customers, our ability to compete and our results of operations could
be adversely affected. In addition, if our ecommerce platform does not appeal to our customers, reliably function as designed, or maintain
the privacy of customer data, or if we are unable to consistently meet our brand promise to our customers, we may experience a loss of
customer confidence or lost sales, or be exposed to fraudulent purchases, which could adversely affect our reputation and results of
operations.
A
downturn in the global economy will likely affect customer purchases of discretionary items, which could materially impact our sales,
profitability and financial condition.
Many
factors affect the level of consumer spending for discretionary items including performance luxury outerwear. These factors include general
economic conditions, interest and tax rates, the availability of consumer credit, disposable consumer income, unemployment and consumer
confidence in future economic conditions. Consumer purchases of discretionary items, such as our performance luxury outerwear, tend to
decline during recessionary periods when disposable income is lower. During our history, we have experienced recessionary periods, but
we cannot predict the effect of future recessionary periods on our sales and profitability. A downturn in the economy in markets in which
we sell our products may materially harm our sales, profitability and financial condition. If periods of decreased consumer spending
persist, our sales could decrease, and our financial condition and results of operations could be adversely affected.
We
operate in a highly competitive market and the size and resources of some of our competitors may allow them to compete more effectively
than we can, resulting in a loss of our market share and a decrease in our revenue and profitability.
The
market for premium outerwear is highly fragmented. We compete against a wide range of brands and retailers. Many of our competitors have
significant competitive advantages, including larger and broader customer bases, more established relationships with a broader set of
suppliers, greater brand recognition, greater financial resources, more established research and development processes, a longer history
of store development, greater marketing resources, more established distribution processes, and other resources which we do not have.
Our competitors may be able to achieve and maintain brand affinity and market share more quickly and effectively than we can. Many of
our competitors have more established and diversified marketing programs, including with respect to promotion of their brands through
traditional forms of advertising, such as print media and television commercials, and through celebrity endorsements, and have substantial
resources to devote to such efforts. Our competitors may also create and maintain brand affinity using traditional forms of advertising
more quickly than we can. Our competitors may also be able to increase sales in their new and existing markets faster than we can by
emphasizing different distribution channels than we can, such as catalog sales or an extensive retail network, and many of our competitors
have substantial resources to devote toward increasing sales in such ways.
Use
of social media and influencers may adversely affect our reputation or subject us to fines or other penalties.
We
use third-party social media platforms as, among other things, marketing tools. For example, we maintain Instagram, Facebook (Meta),
Pinterest and TikTok accounts. We also maintain relationships with thousands of social media influencers and engage in collaborations.
As existing ecommerce and social media platforms continue to rapidly evolve and new platforms develop, we must continue to maintain a
presence on these platforms and establish presences on new or emerging social media platforms. If we are unable to cost-effectively use
social media platforms as marketing tools or if the social media platforms we use change their policies or algorithms, we may not be
able to fully optimize such platforms, and our ability to maintain and acquire consumers and our financial condition may suffer. Furthermore,
as laws and regulations and public opinion rapidly evolve to govern the use of these platforms and devices, the failure by us, our employees,
our network of social media influencers, our sponsors or third parties acting at our direction to abide by applicable laws and regulations
in the use of these platforms and devices or otherwise could subject us to regulatory investigations, class action lawsuits, liability,
fines or other penalties and have an adverse effect on our business, financial condition, results of operations and prospects.
In
addition, an increase in the use of social media influencers for product promotion and marketing may cause an increase in the burden
on us to monitor compliance of the content they post, and increase the risk that such content could contain problematic product or marketing
claims in violation of applicable laws and regulations. For example, in some cases, the Federal Trade Commission has sought enforcement
action where an endorsement has failed to clearly and conspicuously disclose a financial relationship or material connection between
an influencer and an advertiser. We do not control the content that our influencers post, and if we were held responsible for any false,
misleading or otherwise unlawful content of their posts or their actions, we could be fined or subjected to other monetary liabilities
or forced to alter our practices, which could have an adverse impact on our business.
Negative
commentary regarding us, our products or influencers and other third parties who are affiliated with us may also be posted on social
media platforms and may be adverse to our reputation or business. Influencers with whom we maintain relationships could engage in behavior
or use their platforms to communicate directly with our consumers in a manner that reflects poorly on our brand and may be attributed
to us or otherwise adversely affect us. It is not possible to prevent such behavior, and the precautions we take to detect this activity
may not be effective in all cases. Our target consumers often value readily available information and often act on such information without
further investigation and without regard to its accuracy. The harm may be immediate, without affording us an opportunity for redress
or correction.
Our
current and future products may experience quality problems from time to time that can result in negative publicity, litigation, product
recalls and warranty claims, which could result in decreased revenue and operating margin, and harm to our brand.
We
have occasionally received, and may in the future receive, shipments of products that fail to comply with our technical specifications
or that fail to conform to our quality control standards. We have also received, and may in the future receive, products that are otherwise
unacceptable to us or our customers. Under these circumstances, unless we are able to obtain replacement products in a timely manner,
we risk the loss of revenue resulting from the inability to sell those products and related increased administrative and shipping costs.
Additionally, if the unacceptability of our products is not discovered until after such products are sold, our customers could lose confidence
in our products or we could face a product recall and our results of operations could suffer and our business, reputation, and brand
could be harmed. There can be no assurance we will be able to detect, prevent, or fix all defects that may affect our products. Failure
to detect, prevent, or fix defects, or the occurrence of real or perceived quality, health or safety problems or material defects in
our current and future products, could result in a variety of consequences, including a greater number of product returns than expected
from customers and our wholesale partners, litigation, product recalls, and credit, warranty or other claims, among others, which could
harm our brand, sales, profitability and financial condition. Each Perfect Moment clothing product has a warranty against defects with
reasonable use, for the expected lifetime of the product. Because of this comprehensive warranty, quality problems could lead to increased
warranty costs, and divert the attention of our manufacturing facilities. Such problems could hurt our luxury brand image, which is critical
to maintaining and expanding our business. Any negative publicity or lawsuits filed against us related to the perceived quality and safety
of our products could harm our brand and decrease demand for our products.
If
we are unable to manage our operations at our current size or to manage any future growth effectively, our growth may be slowed.
We
have expanded our operations for many years and plan to continue our expansion efforts. In order to support growth, of which there can
be no assurance, we will be required to continue to expand our sales and marketing, product development, manufacturing and distribution
functions, to upgrade our management information systems and other processes, and to obtain more space for our expanding administrative
support and other personnel. Continued or fluctuating growth could strain our resources, and we could experience operating difficulties,
including difficulties in hiring, training and managing an increasing number of employees and manufacturing capacity to produce our products,
and delays in production and shipments. These difficulties may result in the erosion of our brand image, divert the attention of management
and key employees and impact financial and results of operations. In order to continue to expand our direct-to-consumer channel, we expect
to add selling, general and administrative expenses to our cost base. These costs, which include capital assets, lease commitments and
headcount, could result in decreased margins if we are unable to drive commensurate direct-to-consumer revenue growth.
Our
financial performance is subject to significant seasonality and variability, which could cause the price of our common stock to decline.
Our
business is affected by a number of factors common to our industry and by other factors specific to our business model, which drive seasonality
and variability. Historically, key metrics, including those related to our growth, profitability and financial condition, have fluctuated
significantly across fiscal periods. Consumer purchases of Women, Men and Kids skiwear and outerwear, which are the Perfect Moment core
categories, are concentrated in the Fall/Winter season. As a result, a large proportion of our direct-to-consumer revenue is recognized
in the third and fourth fiscal quarter. Our wholesale revenue is weighted earlier in the second and third fiscal quarters, when most
orders are shipped to wholesale partners. At the consolidated level, our net revenue is concentrated in the second, third and fourth
fiscal quarters, while our operating costs are more evenly distributed throughout the year. In the fiscal year ended March 31, 2024,
the second, third and fourth fiscal quarters represented 96% of total net revenue. Working capital requirements typically increase throughout
the first, second and early third quarters as overheads continue to be incurred and inventory builds to support our peak shipping and
selling periods in the second and third quarters. Cash provided by operating activities is typically highest in the fourth quarter following
the significant inflows associated with our peak selling season. Historical results, especially comparisons across fiscal quarters, should
not be considered indicative of the results to be expected for any future periods. In addition to the seasonality of demand for our products,
our financial performance is influenced by a number of factors which are difficult to predict and variable in nature. These include input
cost volatility, the timing of consumer purchases and wholesale deliveries which very often shift between fiscal quarters, demand forecast
accuracy, inventory availability and the evolution of our channel mix, as well as external trends in weather and discretionary consumer
spending. A number of other factors which are difficult to predict could also affect the seasonality or variability of our financial
performance. Therefore, you should not rely on the results of a single fiscal quarter as an indication of our annual results or future
performance.
Our
sales and profitability may decline as a result of increasing product costs and decreasing selling prices.
Our
business is subject to significant pressure on costs and pricing caused by many factors, including intense competition, constrained sourcing
capacity and related inflationary pressure, pressure from consumers to reduce the prices we charge for our products, and changes in consumer
demand. These factors may cause us to experience increased costs, reduce our prices to consumers or experience reduced sales in response
to increased prices, any of which could cause our operating margin to decline if we are unable to offset these factors with reductions
in operating costs and could have a material adverse effect on our financial condition, results of operations and cash flows.
Our
success depends on our ability to identify and originate product trends as well as to anticipate and react to changing consumer demands
in a timely manner.
All
of our products are subject to changing consumer preferences that cannot be predicted with certainty. If we are unable to introduce new
products or novel technologies in a timely manner or our new products or technologies are not accepted by our customers, our competitors
may introduce similar products in a timelier fashion, which could hurt our goal to be viewed as a leader in affordable luxury skiwear
and activewear. Our new products may not receive consumer acceptance as consumer preferences could shift rapidly to different types of
athletic apparel or away from these types of products altogether, and our future success depends in part on our ability to anticipate
and respond to these changes. If we are unable to anticipate consumer preferences and successfully develop and introduce new, innovative,
and differentiated products, we may not be able to maintain or increase our sales and profitability. Even if we are successful in anticipating
consumer preferences, our ability to adequately react to and address those preferences will in part depend upon our continued ability
to develop and introduce innovative, high-quality products. Our failure to effectively introduce new products that are accepted by consumers
could result in a decrease in net revenue and excess inventory levels, which could have a material adverse effect on our financial condition.
Our
business and results of operations could be materially harmed if we are unable to accurately forecast customer demand for our products.
Our
ability to forecast accurately has become increasingly important as we have expanded our direct-to-consumer channel globally and could
be affected by many factors outside of our control, including an increase or decrease in consumer demand for our products or for products
of our competitors, our failure to accurately forecast consumer acceptance of new products, product introductions by competitors, unanticipated
changes in general market conditions and, therefore, consumer spending in the sector and weakening of economic conditions or consumer
confidence in future economic conditions. In our wholesale channel, a majority of orders delivered in a given fiscal year are received
in the prior fiscal year, enabling us to manufacture inventory relative to a defined order book. In the direct-to-consumer channel, we
manufacture according to our forecasts of consumer demand. If we overestimate the demand for our products, we could face inventory levels
in excess of demand, which could result in inventory write-downs or write-offs and the sale of excess inventory at discounted prices,
which would harm our gross margins and our brand management efforts. The impact of overestimation is expected to increase as a larger
portion of our sales comes through our direct-to-consumer channel, and as we expand our product offerings. If we underestimate the demand
for our products, we may not be able to produce products to meet our wholesale partner requirements, and this could result in delays
in the shipment of our products and our failure to satisfy demand, as well as damage to our reputation and wholesale partner relationships.
Overall, failures to accurately predict the level of demand for our products could harm our profitability and financial condition.
Our
plans to improve and expand our product offerings may not be successful, and implementation of these plans may divert our operational,
managerial and administrative resources, which could harm our competitive position and reduce our net revenue and profitability.
In
addition to our global expansion plans, we are growing our business by expanding our product offerings outside performance luxury outerwear,
including an expanded winter and summer collection, knitwear, activewear and accessories. The principal risks to our ability to successfully
carry out our plans to expand our product offering include:
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the
success of new products and new product lines will depend on market demand and there is a risk that new products and new product
lines will not deliver expected results, which could negatively impact our future sales and results of operations; |
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if
our expanded product offerings fail to maintain and enhance our distinctive brand identity, our brand image may be diminished and
our sales may decrease; |
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implementation
of these plans may divert management’s attention from other aspects of our business and place a strain on our management, operational
and financial resources, as well as our information systems; and |
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incorporation
of novel materials or features into our products may not be accepted by our customers or may be considered inferior to similar products
offered by our competitors. |
We
also may fail to create adequate brand awareness around new product offerings. In addition, our ability to successfully carry out our
plans to expand our product offerings may be affected by economic and competitive conditions, changes in consumer spending patterns and
changes in consumer preferences and styles. These plans could be abandoned, could cost more than anticipated and could divert resources
from other areas of our business, any of which could negatively impact our competitive position and reduce our net revenue and profitability.
We
currently do not operate Perfect Moment owned physical retail stores. Our plans to open Perfect Moment owned physical retail stores are
dependent on a variety of factors, including store locations being available for lease and the stores being economically viable to operate.
One
of our growth strategies is to own and operate Perfect Moment owned physical retail stores. Our revenue and profit forecasts beginning
with fiscal year ending March 31, 2027 include the opening of directly operated retail stores that will need to be leased, staffed, replenished
with inventory and operated profitably. In addition, the stores will need to be furnished with the appropriate fittings. As this will
be a new selling channel for Perfect Moment, sourcing locations introduces the risk that leases might not be available or be more expensive
than our estimates. The initial capital expenditure and ongoing costs and complexities of operating a store, such as staffing and energy
costs, could be higher than our forecasts, leading to lower profitability or losses. Brands often see a halo impact on their other revenue
channels (for example, online channels) when operating physical stores. However, there is a risk that new stores will cannibalize sales
from these channels, which could harm our future business and results of operations.
Our
limited operating experience and limited brand recognition in new international markets may limit our expansion and cause our business
and growth to suffer.
Our
future growth partially depends on our geographical expansion, starting with establishing a presence in China. We have limited experience
with regulatory environments and market practices internationally, and we may not be able to penetrate or successfully operate in any
new market. In connection with our expansion efforts we may encounter obstacles we did not face in our current markets, including cultural
and linguistic differences, differences in regulatory environments, labor practices and market practices, difficulties in keeping abreast
of market, business and technical developments, and foreign customer tastes and preferences. We may also encounter difficulty expanding
into new international markets because of limited brand recognition leading to delayed acceptance of our luxury products by customers
in these new international markets. Our failure to develop our business in new international markets or disappointing growth outside
of existing markets could harm our future business and results of operations.
If
we fail to attract new customers, we may not be able to increase sales.
Our
success depends, in part, on our ability to attract new customers. In order to expand our customer base, we must appeal to and attract
consumers who identify with our brand and products. We have made significant investments in enhancing our brand and attracting new customers.
We expect to continue to make significant investments to promote our current products to new customers and new products to current and
new customers, including through our ecommerce platform. Such marketing investments can be expensive and may not result in increased
sales. Further, as our brand becomes more widely known, we may not attract new customers as we have in the past. If we are unable to
attract new customers, we may not be able to increase our sales.
We
partially depend on our wholesale partners to display and present our products to customers in their wholesale channel, and our failure
to maintain and further develop our relationships with our wholesale partners could harm our business.
We
sell our products in our wholesale channel either directly or indirectly, through distributors and to wholesale partners. Our wholesale
partners service customers by stocking and displaying our products and explaining our product attributes. Our relationships with these
partners are important to the authenticity of our brand and the marketing programs we continue to deploy. Our failure to maintain these
relationships with our wholesale partners or financial difficulties experienced by these wholesale partners could harm our business.
Our sales depend, in part, on wholesale partners effectively displaying our products, including providing attractive space in their online
or physical stores or marketing campaigns, including shop-in-shops, and training their sales personnel to sell our products. If our wholesale
partners reduce or terminate those activities, we may experience reduced sales of our products, resulting in lower revenue and gross
margins, which would harm our profitability and financial condition. If we lose any of our wholesale partners, or if they reduce their
purchases of our existing or new products, or their number of stores or operations are reduced, or they promote products of our competitors
over ours, or they suffer financial difficulty or insolvency, our sales would be harmed. The recent decline in the overall retail sector,
including ongoing disruptions related to COVID-19, has been challenging for our wholesale partners. Such conditions, among other things,
have resulted, and in the future may result, in financial difficulties leading to restructurings, bankruptcies, liquidations and other
unfavorable events for our wholesale partners and may cause such partners to reduce or discontinue orders of our products or be unable
to pay us for products they have purchased from us. This has caused us to negotiate shortened payment terms and reduce credit limits
in certain cases. If the overall retail environment continues to decline or if one or more of our wholesale partners is unable or unwilling
to meet our payment terms, our business and results of operations could be harmed.
We
rely on payment cards to receive payments and are subject to payment-related risks.
For
our direct-to-consumer sales, we accept a variety of payment methods, including credit cards, debit cards and mobile payment methods.
Accordingly, we are, and will continue to be, subject to significant and evolving regulations and compliance requirements relating to
payment card processing. This includes laws governing the collection, processing and storage of sensitive consumer information, as well
as industry requirements such as the Payment Card Industry Data Security Standard (“PCI-DSS”). These laws and obligations
may require us to implement enhanced authentication and payment processes that could result in increased costs and liability and reduce
the ease of use of certain payment methods. For certain payment methods, including credit and debit cards, we pay interchange and other
fees, which may increase over time. We rely on independent service providers for payment processing, including credit and debit cards.
If these independent service providers become unwilling or unable to provide these services to us or if the cost of using these providers
increases, our business could be harmed. We are also subject to payment card association operating rules and agreements, including PCI-DSS,
certification requirements and rules governing electronic funds transfers, which could change or be reinterpreted to make it difficult
or impossible for us to comply. If we fail to comply with these rules or requirements, or if our data security systems are breached or
compromised, we may be liable for losses incurred by card issuing banks or consumers, subject to fines and higher transaction fees, lose
our ability to accept credit or debit card payments from our consumers, or process electronic fund transfers or facilitate other types
of payments. Any failure to comply could significantly harm our brand, reputation, business, and results of operations.
Our
success is substantially dependent on the service of certain members of our board or directors and senior management.
The
loss of the services of our senior management could make it more difficult to successfully operate our business and achieve our business
goals. We also may be unable to retain existing management, or technical, sales and client support personnel that are critical to our
success, which could result in harm to our customer and employee relationships, loss of key information, expertise or know-how and unanticipated
recruitment and training costs. We have not obtained key man life insurance policies on any members of our senior management team. As
a result, we would not be protected against the associated financial loss if we were to lose the services of members of our senior management
team.
We
face various risks related to health epidemics, pandemics and similar outbreaks, which may adversely affect our business.
Our
global operations, and those of the third parties upon whom we rely, have been, and could be in the future, adversely affected by health
epidemics, pandemics and similar outbreaks, such as the COVID-19 pandemic. Despite our efforts, and the efforts of third parties upon
whom we rely, to manage these matters, their ultimate effects also depend on factors beyond our knowledge or control, including the duration,
severity and recurrence of any outbreak and actions taken to contain its spread and mitigate its public health effects. Health epidemics,
pandemics and similar outbreaks may adversely affect our business, including by resulting in (i) significant volatility in demand for
our products and services, (ii) changes in consumer behavior and preferences, (iii) disruptions of our manufacturing and supply chain
operations, (iv) limitations on our employees’ ability to work and travel and (v) changes to economic or political conditions in
markets in which we operate.
We
are subject to many hazards and operational risks that can disrupt our business, some of which may not be insured or fully covered by
insurance.
Our
operations are subject to many hazards and operational risks inherent to our business, including general business risks, product liability,
product recall and damage to third parties. Our insurance coverage may be inadequate to cover our liabilities related to such hazards
or operational risks. In addition, we may not be able to maintain adequate insurance in the future at rates we consider reasonable and
commercially justifiable, and insurance may not continue to be available on terms as favorable as our current arrangements. The occurrence
of a significant uninsured claim, or a claim in excess of the insurance coverage limits maintained by us could harm our business, results
of operations and financial condition.
Risks
Related to Our Corporate Structure
We
may rely on dividends and other distributions on equity paid by our Hong Kong subsidiary to fund any cash and financing requirements
we may have. In the future, funds may not be available to fund operations or for other use outside of Hong Kong, due to interventions
in, or the imposition of restrictions and limitations on, our ability or our Hong Kong subsidiary by the PRC government to transfer cash.
Any limitation on the ability of our Hong Kong subsidiary to make payments to us could have a material adverse effect on our ability
to conduct our business and might materially decrease the value of our common stock.
We
are a holding company incorporated in Delaware, and we may rely on dividends and other distributions on equity paid by our Hong Kong
subsidiary for our cash and financing requirements, including the funds necessary to pay dividends and other cash distributions to our
shareholders and service any debt we may incur. If PMA incurs debt on its own behalf in the future, the instruments governing the debt
may restrict its ability to pay dividends or make other distributions to us.
Under
the current practice of the Inland Revenue Department of Hong Kong, no tax is payable in Hong Kong in respect of dividends paid by us.
The PRC laws and regulations do not currently have any material impact on transfers of cash from Perfect Moment Ltd. to PMA or from PMA
to Perfect Moment Ltd., our shareholders and U.S. investors. However, the Chinese government may, in the future, impose restrictions
or limitations on our ability to transfer money out of Hong Kong, to distribute earnings and pay dividends to and from the other entities
within our organization, or to reinvest in our business outside of Hong Kong. Such restrictions and limitations, if imposed in the future,
may delay or hinder the expansion of our business to outside of Hong Kong and may affect our ability to receive funds from our operating
subsidiary in Hong Kong. The promulgation of new laws or regulations, or the new interpretation of existing laws and regulations, in
each case, that restrict or otherwise unfavorably impact the ability or way we conduct our business, could require us to change certain
aspects of our business to ensure compliance, which could decrease demand for our services, reduce revenues, increase costs, require
us to obtain more licenses, permits, approvals or certificates, or subject us to additional liabilities. To the extent any new or more
stringent measures are required to be implemented, our business, financial condition and results of operations could be adversely affected
and such measured could materially decrease the value of our common stock.
Recently,
the PRC government initiated a series of regulatory actions and statements to regulate business operations in certain areas in mainland
China with little or no advance notice. In the future, we may be subject to PRC laws and regulations related to the current business
operations of our Hong Kong operating subsidiary and any changes in such laws and regulations and interpretations may impair its ability
to operate profitably, which could result in a material negative impact on its operations and/or the value of the securities we are registering
for sale.
Although
we have direct ownership of our operating entities in Hong Kong and currently do not have or intend to have any subsidiary or any contractual
arrangement to establish a variable interest entity structure with any entity in mainland China, we are still subject to certain legal
and operational risks associated with one of our operating subsidiaries, PMA, being based in Hong Kong and having all of its operations
to date in Hong Kong. Additionally, the legal and operational risks associated in mainland China may also apply to operations in Hong
Kong, and we face the risks and uncertainties associated with the complex and evolving PRC laws and regulations and as to whether and
how the recent PRC government statements and regulatory developments. In the event that we or our Hong Kong subsidiary were to become
subject to PRC laws and regulations, we could incur material costs to ensure compliance, and we or our Hong Kong subsidiary might be
subject to fines, and/or no longer be permitted to continue business operations as presently conducted.
Risks
Related to Our Supply Chain
We
rely on a limited number of third-party suppliers to provide high quality raw materials.
Our
products require high quality raw materials, including down, softshell, wool, neoprene, and cotton. We do not manufacture our products
or the raw materials for them and rely instead on suppliers. Many of the specialty fabrics used in our products are technically advanced
textile products developed and manufactured by third parties and may be available, in the short-term, from only one or a limited number
of sources. We have no long-term contracts with any of our suppliers or manufacturers for the production and supply of our raw materials
and products, and we compete with other companies for
During
the six months ended September 30, 2024 and the year ended March 31, 2024, our largest single manufacturer, produced approximately 45%
and 75% of our products, respectively, and substantially all of our products were manufactured in China. For the six months ended September
30, 2024 and the year ended March 31, 2024, the largest single supplier, produced approximately 46% and 79% of the fabric for our products,
respectively. During the six months ended September 30, 2024 and the year ended March 31, 2024, approximately 37% and 63% of our fabrics
originated from Japan, respectively, and 62% and 37% from China, respectively. We also source other raw materials which are used in our
products, including items such as content labels, elastics, buttons, clasps and drawcords from suppliers located predominantly in the
Asia Pacific region.
The
price of raw materials depends on a wide variety of factors largely beyond the control of the Company. A shortage, delay or interruption
of supply for any reason, could negatively impact our ability to fulfill orders and have an adverse impact on our financial results.
In addition, while our suppliers, in turn, source from a number of sub-suppliers, we rely on a very small number of direct suppliers
for certain raw materials. As a result, any disruption to these relationships could have an adverse effect on our business. Events that
adversely affect our suppliers could impair our ability to obtain inventory in the quantities and at the quality that we require. Such
events include difficulties or problems with our suppliers’ businesses, finances, labor relations, ability to import raw materials,
costs, production, insurance and reputation, as well as natural disasters, public health emergencies or other catastrophic occurrences.
A significant slowdown in the retail industry as a whole may also result in bankruptcies or permanent closures of some of our suppliers
and third-party vendors. Furthermore, there can be no assurance that our suppliers will continue to provide fabrics and raw materials
or provide products that are consistent with our standards. More generally, if we need to replace an existing supplier, additional supplies
or additional manufacturing capacity may not be available when required on terms that are acceptable to us, or at all, and any new supplier
may not meet our strict quality requirements. In the event we are required to find new sources of supply, we may encounter delays in
production, inconsistencies in quality and added costs as a result of the time it takes to train our suppliers and manufacturers in our
methods, products and quality control standards. Any delays, interruption or increased costs in the supply of our raw materials could
have an adverse effect on our ability to meet customer demand for our products and result in lower revenue and profitability both in
the short and long-term.
If
our independent manufacturers or our suppliers fail to use ethical business practices and fail to comply with changing laws and regulations
or our applicable guidelines, our brand image could be harmed due to negative publicity.
Our
core values, which include developing the highest quality products while operating with integrity, are an important component of our
brand image, which makes our reputation sensitive to allegations of unethical or improper business practices, whether real or perceived.
We do not control our suppliers and manufacturers or their business practices. Accordingly, we cannot guarantee their compliance with
our guidelines or the law. A lack of compliance could lead to reduced sales or recalls or damage to our brand or cause us to seek alternative
suppliers, which could increase our costs and result in delayed delivery of our products, product shortages or other disruptions of our
operations. In addition, many of our products include materials that are heavily regulated in many jurisdictions. Certain jurisdictions
in which we sell have various regulations related to manufacturing processes and the chemical content of our products, including their
component parts. Monitoring compliance by our manufacturers and suppliers is complicated, and we are reliant on their compliance reporting
in order to comply with regulations applicable to our products. This is further complicated by the fact that expectations of ethical
business practices continually evolve and may be substantially more demanding than applicable legal requirements. Ethical business practices
are also driven in part by legal developments and by diverse groups active in publicizing and organizing public responses to perceived
ethical shortcomings. Accordingly, we cannot predict how such regulations or expectations might develop in the future and cannot be certain
that our guidelines or current practices would satisfy all parties who are active in monitoring our products or other business practices
worldwide.
Labor-related
matters, including labor disputes, relating to our suppliers may adversely affect our operations.
Potential
labor disputes at independent factories where our goods are produced, shipping ports, or transportation carriers create risks for our
business, particularly if a dispute results in work slowdowns, lockouts, strikes or other disruptions during our peak manufacturing,
shipping and selling seasons. Any potential labor dispute could materially affect our costs, decrease our sales, harm our reputation
or otherwise negatively affect our sales, profitability or financial condition. Further, the risks to our business due to a pandemic
or other public health emergency, such COVID-19 pandemic, include risks to worker health and safety, prolonged restrictive measures put
in place in order to control the crisis and limitations on travel, which may result in temporary shortages of staff or unavailability
of certain workers with key expertise or knowledge of our business and, impact on productivity.
The
operations of many of our suppliers are subject to additional risks that are beyond our control.
Almost
all of our suppliers are located outside of North America and the United Kingdom, and as a result, we are subject to risks associated
with doing business outside of these regions, including:
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the
impact of health conditions, including COVID-19, and related government and private sector responsive actions, and other changes
in local economic conditions in countries where our suppliers or manufacturers are located; |
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political
unrest, terrorism, labor disputes, and economic instability resulting in the disruption of trade from foreign countries in which
our products are manufactured; |
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fluctuations
in foreign currency exchange rates; |
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the
imposition of new laws and regulations, including those relating to labor conditions, quality and safety standards, imports, duties,
taxes and other charges on imports, as well as trade restrictions and restrictions on currency exchange or the transfer of funds; |
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reduced
protection for intellectual property rights, including trademark protection, in some countries, particularly in the PRC; and |
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disruptions
or delays in shipments whether due to port congestion, labor disputes, product regulations and/or inspections or other factors, natural
disasters or health pandemics, or other transportation disruptions. |
These
and other factors beyond our control could interrupt our suppliers’ production in offshore facilities, influence the ability of
our suppliers to export our products cost-effectively or at all and inhibit our suppliers’ ability to procure certain materials,
any of which could harm our business, financial condition, and results of operations.
The
fluctuating cost of raw materials could increase our cost of goods sold and cause our results of operations and financial condition to
suffer.
The
fabrics used to make our products include synthetic fabrics whose raw materials include petroleum-based products. Our products also include
silver and natural fibers, including cotton. Our costs for raw materials are affected by, among other things, weather, consumer demand,
speculation on the commodities market, the relative valuations and fluctuations of the currencies of producer versus consumer countries,
and other factors that are generally unpredictable and beyond our control. Increases in the cost of raw materials, including petroleum
or the prices we pay for silver and our cotton yarn and cotton-based textiles, could have a material adverse effect on our cost of goods
sold, results of operations, financial condition, and cash flows.
Additionally,
increasing costs of labor, freight and energy could increase our and our suppliers’ cost of goods. If our suppliers are affected
by increases in their costs of labor, freight and energy, they may attempt to pass these cost increases on to us. If we pay such increases,
we may not be able to offset them through increases in our pricing, which could adversely affect our results of operations and financial
condition.
If
we encounter problems with our distribution system, our ability to deliver our products to the market and to meet customer expectations
could be harmed.
We
rely on our distribution facilities for substantially all of our product distribution. Our distribution facilities include computer controlled
and automated equipment, which means their operations may be subject to a number of risks related to security or computer viruses, the
proper operation of software and hardware, electronic or power interruptions, or other system failures. In addition, our operations could
also be interrupted by labor difficulties, extreme or severe weather conditions or by floods, fires, or other natural disasters near
our distribution centers. If we encounter problems with our distribution system, our ability to meet customer expectations, manage inventory,
complete sales, and achieve objectives for operating efficiencies could be harmed.
Increasing
labor costs and other factors associated with the production of our products in China could increase the costs to produce our products.
Substantially
all of our products are produced in China and increases in the costs of labor and other costs of doing business in the countries in this
area could significantly increase our costs to produce our products and could have a negative impact on our operations and earnings.
Factors that could negatively affect our business include labor shortages and increases in labor costs, difficulties and additional costs
in transporting products manufactured from these countries to our distribution centers and significant revaluation of the currencies
used in these countries, which may result in an increase in the cost of producing products. Also, the imposition of trade sanctions or
other regulations against products imported by us from, or the loss of “normal trade relations” status with any country in
which our products are manufactured, could significantly increase our cost of products and harm our business.
Risks
Related to Doing Business in Hong Kong
It
may be difficult for overseas shareholders and/or regulators to conduct investigations or collect evidence within the territory of China,
including Hong Kong.
Shareholder
claims or regulatory investigations that are common in the United States generally are difficult to pursue as a matter of law or practicality
in China. For example, in China, there are significant legal and other obstacles to providing information needed for regulatory investigations
or litigation initiated outside China. Although the authorities in China may establish a regulatory cooperation mechanism with the securities
regulatory authorities of another country or region to implement cross-border supervision and administration, such cooperation with the
securities regulatory authorities in the Unities States may not be efficient in the absence of mutual and practical cooperation mechanism.
Furthermore, according to Article 177 of the PRC Securities Law (“Article 177”), which became effective in March 2020, no
overseas securities regulator is allowed to directly conduct investigations or evidence collection activities within the territory of
the mainland China. While detailed interpretation of or implementation rules under Article 177 have yet to be promulgated, the inability
for an overseas securities regulator to directly conduct investigations or evidence collection activities within mainland China may further
increase difficulties faced by you in protecting your interests.
The
PRC laws and regulations and the enforcement of such that apply or are to be applied to Hong Kong can change quickly with little or no
advance notice. As a result, the Hong Kong legal system embodies uncertainties which could limit the availability of legal protections,
which could result in a material change in PMA’s operations and/or the value of the securities we are registering for sale.
As
one of the conditions for the handover of the sovereignty of Hong Kong to China, China accepted conditions such as Hong Kong’s
Basic Law (the “Basic Law”). The Basic Law ensured Hong Kong will retain its own currency (the Hong Kong Dollar), legal system,
parliamentary system and people’s rights and freedom for fifty years from 1997. This agreement has given Hong Kong the freedom
to function with a high degree of autonomy. The Special Administrative Region of Hong Kong is responsible for its own domestic affairs
including, but not limited to, the judiciary and courts of last resort, immigration and customs, public finance, currencies and extradition.
Hong Kong continues using the English common law system.
However,
if the PRC attempts to alter its agreement to allow Hong Kong to function autonomously, this could potentially impact Hong Kong’s
common law legal system and may in turn bring about uncertainty in, for example, the enforcement of our contractual rights. This could,
in turn, materially and adversely affect our Hong Kong operating subsidiary’s business and operations. Additionally, intellectual
property rights and confidentiality protections in Hong Kong may not be as effective as in the United States or other countries. Accordingly,
we cannot predict the effect of future developments in the Hong Kong legal system, including the promulgation of new laws, changes to
existing laws or the interpretation or enforcement thereof, or the preemption of local regulations by national laws. These uncertainties
could limit the legal protections available to us, including the ability to enforce agreements with the customers.
There
are some political risks associated with conducting business in Hong Kong.
Any
adverse economic, social and/or political conditions, material social unrest, strike, riot, civil disturbance or disobedience, as well
as significant natural disasters, may affect the market and may adversely affect the business operations of PMA. Hong Kong is a special
administrative region of the PRC and the basic policies of the PRC regarding Hong Kong are reflected in the Basic Law, namely, Hong Kong’s
constitutional document, which provides Hong Kong with a high degree of autonomy and executive, legislative and independent judicial
powers, including that of final adjudication under the principle of “one country, two systems. However, there is no assurance that
there will not be any changes in the economic, political and legal environment in Hong Kong in the future. Any change of such political
arrangements may pose an immediate threat to the stability of the economy in Hong Kong, thereby directly and adversely affecting our
results of operations and financial positions.
Under
the Basic Law of the Hong Kong Special Administrative Region of the People’s Republic of China, Hong Kong is exclusively in charge
of its internal affairs and external relations, while the government of the PRC is responsible for its foreign affairs and defense. As
a separate customs territory, Hong Kong maintains and develops relations with foreign states and regions. Based on certain recent development
including the Law of the People’s Republic of China on Safeguarding National Security in the Hong Kong Special Administrative Region
issued by the Standing Committee of the PRC National People’s Congress in June 2020, the U.S. State Department has indicated that
the United States no longer considers Hong Kong to have significant autonomy from China and President Trump signed an executive order
and Hong Kong Autonomy Act (“HKAA”) to remove Hong Kong’s preferential trade status and to authorize the U.S. administration
to impose blocking sanctions against individuals and entities who are determined to have materially contributed to the erosion of Hong
Kong’s autonomy. The United States may impose the same tariffs and other trade restrictions on exports from Hong Kong that it places
on goods from mainland China. These and other recent actions may represent an escalation in political and trade tensions involving the
U.S., China and Hong Kong, which could potentially harm our business.
Our
revenue is susceptible to the ongoing incidents or factors which affect the stability of the social, economic and political conditions
in Hong Kong. Any drastic events may adversely affect our Hong Kong operating subsidiary’s business operations. Such adverse events
may include changes in economic conditions and regulatory environment, social and/or political conditions, civil disturbance or disobedience,
as well as significant natural disasters. Given the relatively small geographical size of Hong Kong, any of such incidents may have a
widespread effect on our Hong Kong operating subsidiary’s business operations, which could in turn adversely and materially affect
our business, results of operations and financial condition. It is difficult to predict the full impact of the HKAA on Hong Kong and
companies with operations in Hong Kong like us. Furthermore, legislative or administrative actions in respect of China-U.S. relations
could cause investor uncertainty for affected issuers, including us, and the market price of our common stock could be adversely affected.
Risks
Related to Information Security and Technology
Our
marketing programs, ecommerce initiatives and use of customer information are governed by an evolving set of laws and enforcement trends
and unfavorable changes in those laws or trends, or our failure to comply with existing or future laws, could substantially harm our
business and results of operations.
We
collect, process, maintain and use data, including sensitive information on individuals, available to us through online activities and
other customer interactions in our business. Our current and future marketing programs may depend on our ability to collect, maintain
and use this information, and our ability to do so is subject to evolving and increasingly demanding international, U.S., U.K., European
and other laws and enforcement trends. We are subject to laws and regulations such as the European Union’s General Data Privacy
Regulation (“GDPR”), the United Kingdom’s General Data Privacy Regulation (“UK-GDPR”) and the California
Consumer Privacy Act (“CCPA”). These regulations require companies to satisfy new requirements regarding the handling of
personal and sensitive data, including its use, protection, and the ability of persons whose data is stored to correct or delete such
data about themselves. Failure to comply with GDPR and UK-GDPR requirements could result in penalties of up to four percent of worldwide
revenue. The GDPR, UK-GDPR, CCPA, and other similar laws and regulations, as well as any associated inquiries or investigations or any
other government actions, may be costly to comply with, increase our operating costs, require significant management time and attention,
and subject us to remedies that may harm our business, including fines, negative publicity, or demands or orders that we modify or cease
existing business practices. We strive to comply with all applicable laws and other legal obligations relating to privacy, data protection
and customer protection, including those relating to the use of data for marketing purposes. It is possible, however, that these requirements
may be interpreted and applied in a manner that is inconsistent from one jurisdiction to another, may conflict with other rules, may
conflict with our practices or fail to be observed by our employees or business partners. If so, we may suffer damage to our reputation
and be subject to proceedings or actions against us by governmental entities or others. Any such proceeding or action could hurt our
reputation, force us to spend significant amounts to defend our practices, distract our management or otherwise have an adverse effect
on our business. Certain of our marketing practices rely upon e-mail to communicate with consumers on our behalf. We may face risk if
our use of e-mail is found to violate the applicable law. We post our privacy policy and practices concerning the use and disclosure
of user data on our websites. Any failure by us to comply with our posted privacy policy or other privacy-related laws and regulations
could result in proceedings which could potentially harm our business. In addition, as data privacy and marketing laws change, we may
incur additional costs to ensure we remain in compliance. If applicable data privacy and marketing laws become more restrictive at the
international, federal or state levels, our compliance costs may increase, our ability to effectively engage customers via personalized
marketing may decrease, our investment in our ecommerce platform may not be fully realized, our opportunities for growth may be curtailed
by our compliance burden and our potential reputational harm or liability for security breaches may increase.
Disruption
of our information technology systems or unexpected network interruption could disrupt our business.
Many
of our customers shop with us through our ecommerce website. Increasingly, customers are using tablets and smart phones to shop online
with us and with our competitors and to do comparison shopping. We are increasingly using social media and proprietary mobile apps to
interact with our customers and as a means to enhance their shopping experience. Any failure on our part to provide attractive, effective,
reliable, user-friendly ecommerce platforms that offer a wide assortment of merchandise with rapid delivery options and that continually
meet the changing expectations of online shoppers could place us at a competitive disadvantage, result in the loss of ecommerce and other
sales, harm our reputation with customers, have a material adverse impact on the growth of our ecommerce business globally and could
have a material adverse impact on our business and results of operations.
We
are increasingly dependent on information technology systems and third-parties to operate our ecommerce websites, process transactions,
process and handle inventory, producing, selling and shipping goods on a timely basis and maintain cost-efficient operations. We rely
on a number of third parties to help us effectively manage these systems. The failure of our information technology systems to operate
properly or effectively, problems with transitioning to upgraded or replacement systems, or difficulty in integrating new systems, could
adversely affect our business. In addition, we have a global ecommerce website, with the ability to localize content internationally.
Our information technology systems, website and operations of third parties on whom we rely may encounter damage or disruption or slowdown
caused by a failure to successfully upgrade systems, system failures, viruses, computer “hackers”, natural disasters or other
causes. These could cause information, including data related to customer orders, to be lost or delayed which could, especially if the
disruption or slowdown occurred during the holiday season, result in delays in the delivery of products to our customers or lost sales,
which could reduce demand for our products and cause our sales to decline. For example, we implemented a hybrid work-from-home policy
due to the COVID-19 pandemic for our workforce. This increase in working remotely could increase our cyber security risk, create data
accessibility concerns, and make us more susceptible to communication disruptions, any of which could adversely impact our business operations.
In addition, if changes in technology cause our information systems to become obsolete, or if our information systems are inadequate
to handle our growth, we could lose customers. We have limited back-up systems and redundancies, and our information technology systems
and websites have experienced system failures and electrical outages in the past which have disrupted our operations. Any significant
disruption in our information technology systems or websites could harm our reputation and credibility and could have a material adverse
effect on our business, financial condition and results of operations.
Data
security breaches and other cyber security events could result in disruption to our operations or financial losses and could negatively
affect our reputation, credibility and business.
As
with other companies, we are subject to risks associated with data security breaches and other cyber security events. We collect, process,
maintain and use personal information relating to our customers, employees and job-applicants and rely on third parties for the operation
of our ecommerce site and for the various social media tools and websites we use as part of our marketing strategy. Any attempted or
actual unauthorized disclosure of personally identifiable information regarding our employees, customers or website visitors could harm
our reputation and credibility, reduce our ecommerce sales, impair our ability to attract website visitors, reduce our ability to attract
and retain customers and could result in litigation against us or the imposition of significant fines or penalties. Attacks may be targeted
at us, our vendors or customers, or others who have entrusted us with information. Our on-line activities, including our ecommerce websites,
also may be subject to denial of service or other forms of cyber-attacks. While we have taken measures we believe are reasonable to protect
against those types of attacks, those measures may not adequately protect our on-line activities from such attacks. If a denial-of-service
attack or other cyber event were to affect our ecommerce sites or other information technology systems, our business could be disrupted,
we may lose sales or valuable data, and our reputation may be adversely affected. Additionally, new and evolving data protection legislation
such as the GDPR impose new requirements such as shorter notification timeframes that could increase the risks associated with data security
breaches. We have procedures and technology in place designed to safeguard our customers’ debit and credit cards and our customers’
and employees’ other personal information, and we continue to devote significant resources to network security, backup and disaster
recovery, and other security measures. Nevertheless, these security measures cannot provide absolute security or guarantee that we will
be successful in preventing or responding to every such breach or disruption. Recently, data security breaches suffered by well-known
companies and institutions have attracted a substantial amount of media attention, prompting new foreign, federal, provincial and state
laws and legislative proposals addressing data privacy and security, as well as increased data protection obligations imposed on merchants
by credit card issuers. As a result, we may become subject to more extensive requirements to protect the customer information that we
process in connection with the purchase of our products, resulting in increased compliance costs. Actual or anticipated attacks may cause
us to incur increasing costs including costs to deploy additional personnel and protection technologies, train employees and engage third
party experts and consultants. Advances in computer capabilities, new technological discoveries or other developments may result in the
technology used by us to protect transaction or other data being breached or compromised. Measures we implement to protect against cyber-attacks
may also have the potential to impact our customers’ shopping experience or decrease activity on our websites by making them more
difficult to use. Data and security breaches can also occur as a result of non-technical issues including intentional or inadvertent
breach by employees or persons with whom we have commercial relationships that result in the unauthorized release of personal or confidential
information. Any compromise or breach of our security could result in a violation of applicable privacy and other laws, significant legal
and financial exposure and damage to our brand and reputation or other harm to our business.
Risks
Related to Environmental, Social and Governance Issues
Climate
change, and related legislative and regulatory responses to climate change, may adversely impact our business.
There
is increasing concern that a gradual rise in global average temperatures due to increased concentration of carbon dioxide and other greenhouse
gases in the atmosphere will cause significant changes in weather patterns around the globe, an increase in the frequency, severity and
duration of extreme weather conditions and natural disasters, and water scarcity and poor water quality. A significant portion of our
business is highly dependent on cold-weather seasons and patterns to generate consumer demand for our products. Consumer demand for our
products may be negatively affected to the extent global weather patterns trend warmer, reducing typical patterns of cold-weather events
or increasing weather volatility, which could have an adverse effect on our financial condition, results of operations or cash flows.
`These
events could also adversely impact the cultivation of cotton, which is a key resource in the production of our products, disrupt the
operation of our supply chain and the productivity of our contract manufacturers, increase our production costs, impose capacity restraints
and impact the types of apparel products that consumers purchase.
These
events could also compound adverse economic conditions and impact consumer confidence and discretionary spending. As a result, the effects
of climate change could have a long-term adverse impact on our business and results of operations. In many countries, governmental bodies
are enacting new or additional legislation and regulations to reduce or mitigate the potential impacts of climate change. If we, our
suppliers or our contract manufacturers are required to comply with these laws and regulations, or if we choose to take voluntary steps
to reduce or mitigate our impact on climate change, we may experience increases in energy, production, transportation and raw material
costs, capital expenditures or insurance premiums and deductibles, which could adversely impact our operations. Inconsistency of legislation
and regulations among jurisdictions may also affect the costs of compliance with such laws and regulations. Any assessment of the potential
impact of future climate change legislation, regulations or industry standards, as well as any international treaties and accords, is
uncertain given the wide scope of potential regulatory change in the countries in which we operate.
Increased
scrutiny from investors and others regarding our environmental, social, governance or sustainability responsibilities could result in
additional costs or risks and adversely impact our reputation, employee retention and willingness of customers and suppliers to do business
with us.
Investor
advocacy groups, certain institutional investors, investment funds, other market participants, stockholders and customers have focused
increasingly on the environmental, social and governance (“ESG”) or “sustainability” practices of companies.
These parties have placed increased importance on the implications of the social cost of their investments. If our ESG practices do not
meet investor or other industry stakeholder expectations and standards, which continue to evolve, our brand, reputation and employee
retention may be negatively impacted based on an assessment of our ESG practices. Any sustainability report that we publish or other
sustainability disclosure we make may include our policies and practices on a variety of social and ethical matters, including corporate
governance, environmental compliance, employee health and safety practices, human capital management, product quality, supply chain management
and workforce inclusion and diversity. It is possible that stakeholders may not be satisfied with our ESG practices or the speed of their
adoption. We could also incur additional costs and require additional resources to monitor, report and comply with various ESG practices.
Also, our failure, or perceived failure, to meet the standards included in any sustainability disclosure could negatively impact our
reputation, employee retention and the willingness of our customers and suppliers to do business with us.
Risks
Related to Global Economic, Political and Regulatory Conditions
An
economic recession, depression, downturn or economic or political uncertainty in our key markets may adversely affect consumer discretionary
spending and demand for our products.
Many
of our products may be considered discretionary items for consumers. Uncertain or challenging global economic and political conditions
could impact our performance, including our ability to successfully expand internationally. Some of the factors that may influence consumer
spending on discretionary items include general economic conditions (particularly those in North America), high levels of unemployment,
health pandemics, higher consumer debt levels, reductions in net worth based on market declines and uncertainty, home foreclosures and
reductions in home values, fluctuating interest and foreign currency rates and credit availability, government austerity measures, fluctuating
fuel and other energy costs, fluctuating commodity prices, tax rates and general uncertainty regarding the overall future economic environment.
To date, COVID-19 and related restrictions and mitigation measures have negatively impacted the global economy and created significant
volatility and disruption of financial markets. Political unrest could also negatively impact our customers and employees, reduce consumer
spending and adversely impact our business and results of operations. As global economic conditions continue to be volatile or economic
uncertainty remains, trends in consumer discretionary spending also remain unpredictable and subject to reductions due to credit constraints
and uncertainties about the future. Unfavorable economic conditions may lead consumers to delay or reduce purchases of our products.
Consumer demand for our products may not reach our targets, or may decline, when there is an economic downturn or economic uncertainty
in our key markets, particularly in North America. China is a target growth market for us, although consumer demand for our products
there may also be impacted by unfavorable economic conditions in China. Our sensitivity to economic cycles and any related fluctuation
in consumer demand may have a material adverse effect on our financial condition.
We
may be unable to source and sell our merchandise profitably or at all if new trade restrictions are imposed or existing restrictions
become more burdensome.
The
countries in which our products are produced or sold have imposed and may impose additional quotas, duties, tariffs or other restrictions
or regulations, or may adversely adjust prevailing quota, duty or tariff levels. The results of any audits or related disputes regarding
these restrictions or regulations could have an adverse effect on our consolidated financial statements for the period or periods for
which the applicable final determinations are made. Countries impose, modify and remove tariffs and other trade restrictions in response
to a diverse array of factors, including global and national economic and political conditions, which make it impossible for us to predict
future developments regarding tariffs and other trade restrictions. Trade restrictions, including tariffs, quotas, embargoes, safeguards
and customs restrictions, could increase the cost or reduce the supply of products available to us, could increase shipping times or
may require us to modify our supply chain organization or other current business practices, any of which could harm our business, financial
condition and results of operations.
We
are dependent on international trade agreements and regulations. Adverse changes in, or withdrawal from, trade agreements or political
relationships between the United States and the PRC, Canada or other countries where we sell or source our products, could negatively
impact our results of operations or cash flows. Any tariffs imposed between the United States and the PRC could increase the costs of
our products. General geopolitical instability and the responses to it, such as the possibility of sanctions, trade restrictions and
changes in tariffs, including recent sanctions against the PRC, tariffs imposed by the United States and the PRC and the possibility
of additional tariffs or other trade restrictions between the United States and Mexico, could adversely impact our business. It is possible
that further tariffs may be introduced or increased. Such changes could adversely impact our business and could increase the costs of
sourcing our products from the PRC or could require us to source more of our products from other countries.
There
could be changes in economic conditions in the United Kingdom or European Union (“EU”), including due to the United Kingdom’s
withdrawal from the EU, foreign exchange rates and consumer markets. Our business could be adversely affected by these changes, including
by additional duties on the importation of our products into the United Kingdom from the EU and as a result of shipping delays or congestion.
Changes
in tax laws or unanticipated tax liabilities could adversely affect our effective income tax rate and profitability.
We
are subject to the income tax laws of the United States, the United Kingdom and several other foreign jurisdictions. Our effective income
tax rates could be unfavorably impacted by a number of factors, including changes in the mix of earnings amongst countries with differing
statutory tax rates, changes in the valuation of deferred tax assets and liabilities, changes in tax laws, new tax interpretations and
guidance, the outcome of income tax audits in various jurisdictions around the world and any repatriation of unremitted earnings for
which we have not previously accrued applicable U.S. income taxes and foreign withholding taxes.
We
and our subsidiaries engage in a number of intercompany transactions across multiple tax jurisdictions and the profit allocation and
transfer pricing terms and conditions may be scrutinized by local tax authorities during an audit and any resulting changes may impact
our mix of earnings in countries with differing statutory tax rates.
Current
economic and political conditions make tax rules in any jurisdiction, including the United States and the United Kingdom, subject to
significant change. Changes in applicable U.S., U.K. or other foreign tax laws and regulations, or their interpretation and application,
including the possibility of retroactive effect, could affect our income tax expense and profitability.
Our
failure to comply with trade and other regulations could lead to investigations or actions by government regulators and negative publicity.
The
labeling, distribution, importation, marketing and sale of our products are subject to extensive regulation by various federal agencies,
including the Federal Trade Commission, Consumer Product Safety Commission and state attorneys general in the United States, as well
as by various other federal, state, local and international regulatory authorities in the countries in which our products are distributed
or sold. If we fail to comply with any of these regulations, we could become subject to enforcement actions or the imposition of significant
penalties or claims, which could harm our results of operations or our ability to conduct our business. In addition, any audits and inspections
by governmental agencies related to these matters could result in significant settlement amounts, damages, fines or other penalties,
divert financial and management resources and result in significant legal fees. An unfavorable outcome of any particular proceeding could
have an adverse impact on our business, financial condition and results of operations. In addition, the adoption of new regulations or
changes in the interpretation of existing regulations may result in significant compliance costs or discontinuation of product sales
and could impair the marketing of our products, resulting in significant loss of net revenue.
Our
international operations are also subject to compliance with the U.S. Foreign Corrupt Practices Act (the “FCPA”) and other
anti-bribery laws applicable to our operations. In many countries, particularly in those with developing economies, it may be a local
custom that businesses operating in such countries engage in business practices that are prohibited by the FCPA or other U.S. and international
laws and regulations applicable to us. Although we have implemented procedures designed to ensure compliance with the FCPA and similar
laws, some of our employees, agents or other partners, as well as those companies to which we outsource certain of our business operations,
could take actions in violation of our policies. Any such violation could have a material and adverse effect on our business.
Because
a significant portion of our net revenue and expenses are generated in countries other than the United States, fluctuations in foreign
currency exchange rates have affected our results of operations and may continue to do so in the future.
The
functional currency of our foreign subsidiaries is generally the applicable local currency. Our consolidated financial statements are
presented in U.S. dollars. Therefore, the net revenue, expenses, assets and liabilities of our foreign subsidiaries are translated from
their functional currencies into U.S. dollars. Fluctuations in the value of the U.S. dollar affect the reported amounts of net revenue,
expenses, assets and liabilities. Foreign exchange differences which arise on translation of our foreign subsidiaries’ balance
sheets into U.S. dollars are recorded as a foreign currency translation adjustment in accumulated other comprehensive income or loss
within stockholders’ equity. We also have exposure to changes in foreign exchange rates associated with transactions which are
undertaken by our subsidiaries in currencies other than their functional currency. Such transactions include intercompany transactions
and inventory purchases denominated in currencies other than the functional currency of the purchasing entity. As a result, we have been
impacted by changes in exchange rates and may be impacted for the foreseeable future. The potential impact of currency fluctuation increases
as our international expansion increases. We are exposed to credit-related losses in the event of nonperformance by the counterparties
to forward currency contracts used in our hedging strategies.
Risks
Related to Intellectual Property
Our
fabrics and manufacturing technology generally are not patented and can be imitated by our competitors. If our competitors sell products
similar to ours at lower prices, our net revenue and profitability could suffer.
The
intellectual property rights in the technology, fabrics and processes used to manufacture our products generally are owned or controlled
by our suppliers and are generally not unique to us. Our ability to obtain intellectual property protection for our products is therefore
limited and we do not generally own patents or hold exclusive intellectual property rights in the technology, fabrics or processes underlying
our products. As a result, our current and future competitors are able to manufacture and sell products with performance characteristics,
fabrics and styling similar to our products. Because many of our competitors have significantly greater financial, distribution, marketing
and other resources than we do, they may be able to manufacture and sell products based on our fabrics and manufacturing technology at
lower prices than we can. If our competitors sell products similar to ours at lower prices, our net revenue and profitability could suffer.
If
we are unable to establish and protect our trademarks and other intellectual property rights, counterfeiters may produce copies of our
products and such counterfeit products could damage our brand image.
We
currently rely on a combination of copyright, trademark, trade dress and unfair competition laws, as well as confidentiality procedures
and licensing arrangements, to establish and protect our intellectual property rights. The steps we take to protect our intellectual
property rights may not be adequate to prevent infringement of these rights by others, including imitation of our products and misappropriation
of our brand. In addition, intellectual property protection may be unavailable or limited in some foreign countries where laws or law
enforcement practices may not protect our intellectual property rights as fully as in the United States, and it may be more difficult
for us to successfully challenge the use of our intellectual property rights by other parties in these countries. We expect that there
is a high likelihood that counterfeit products or other products infringing on our intellectual property rights will continue to emerge,
seeking to benefit from the consumer demand for Perfect Moment products. These counterfeit products do not provide the functionality
of our products and we believe they are of substantially lower quality, and if customers are not able to differentiate between our products
and counterfeit products, this could damage our brand image. In order to protect our brand, we devote significant resources to the registration
and protection of our trademarks and to anti-counterfeiting efforts worldwide. We actively pursue entities involved in the trafficking
and sale of counterfeit merchandise through legal action or other appropriate measures. In spite of our efforts, counterfeiting still
occurs and, if we are unsuccessful in challenging a third-party’s rights related to trademark, copyright or other intellectual
property rights, this could adversely affect our future sales, financial condition and results of operations. We cannot guarantee that
the actions we have taken to curb counterfeiting and protect our intellectual property will be adequate to protect the brand and prevent
counterfeiting in the future or that we will be able to identify and pursue all counterfeiters who may seek to benefit from our brand.
Our
trademarks and other proprietary rights could potentially conflict with the rights of others and we may be prevented from selling some
of our products.
Our
success depends in large part on our brand image. We believe that our trademarks and other proprietary rights have significant value
and are important to identifying and differentiating our products from those of our competitors and creating and sustaining demand for
our products. We have applied for and obtained some United States, United Kingdom and foreign trademark registrations, and will continue
to evaluate the registration of additional trademarks as appropriate. However, some or all of these pending trademark applications may
not be approved by the applicable governmental authorities. Moreover, even if the applications are approved, third parties may seek to
oppose or otherwise challenge these registrations. Additionally, we may face obstacles as we expand our product line and the geographic
scope of our sales and marketing. Third parties may assert intellectual property claims against us, particularly as we expand our business
and the number of products we offer. Our defense of any claim, regardless of its merit, could be expensive and time consuming and could
divert management resources. Successful infringement claims against us could result in significant monetary liability or prevent us from
selling some of our products. In addition, resolution of claims may require us to redesign our products, license rights from third parties,
or cease using those rights altogether. Any of these events could harm our business and cause our results of operations, liquidity and
financial condition to suffer.
Risks
Related to Legal and Governance Matters
We
are subject to periodic claims, litigation, legal proceedings and audits that could result in unexpected expenses and could ultimately
be resolved against us.
Our
business requires compliance with many laws and regulations, including labor and employment, sales and other taxes, customs and consumer
protection laws and ordinances that regulate retailers generally and/or govern the importation, promotion and sale of merchandise, and
the operation of stores and warehouse facilities. Failure to comply with these laws and regulations could subject us to lawsuits and
other proceedings, and could also lead to damage awards, fines and penalties. The outcome of some of these legal proceedings, audits
and other contingencies could require us to take, or refrain from taking, actions that could harm our operations or require us to pay
substantial amounts of money, harming our financial condition.
In
addition, from time to time, we are involved in litigation and other proceedings, including matters related to product liability claims,
stockholder class action and derivative claims, commercial disputes and intellectual property, as well as trade, regulatory, employment
and other claims related to our business.
We
have in the past and may become involved in legal proceedings or audits, including government and agency investigations, and consumer,
employment, tort and other litigation. Any of these proceedings could result in significant settlement amounts, damages, fines or other
penalties, divert financial and management resources and result in significant legal fees. An unfavorable outcome of any particular proceeding
could exceed the limits of our insurance policies or the carriers may decline to fund such final settlements and/or judgments and could
have an adverse impact on our business, financial condition and results of operations. In addition, any proceeding could negatively impact
our reputation among our customers and our brand image.
Our
business could be negatively affected as a result of actions of activist stockholders or others.
We
may be subject to actions or proposals from stockholders or others that may not align with our business strategies or the interests of
our other stockholders. Responding to such actions can be costly and time-consuming, disrupt our business and operations and divert the
attention of our board of directors, management and employees from the pursuit of our business strategies. Such activities could interfere
with our ability to execute our strategic plan. Activist stockholders or others may create perceived uncertainties as to the future direction
of our business or strategy which may be exploited by our competitors and may make it more difficult to attract and retain qualified
personnel and potential customers, and may affect our relationships with current customers, vendors, investors and other third parties.
In addition, a proxy contest for the election of directors at our annual meeting would require us to incur significant legal fees and
proxy solicitation expenses and require significant time and attention by management and our board of directors. The perceived uncertainties
as to our future direction also could affect the market price and volatility of our securities.
Anti-takeover
provisions in our charter documents and under the General Corporation Law of the State of Delaware could make an acquisition of us more
difficult and may prevent attempts by our stockholders to replace or remove our management.
Provisions
in our amended and restated certificate of incorporation and our bylaws may delay or prevent an acquisition of us or a change in our
management. These provisions impact the ability of the board of directors to issue preferred stock without stockholder approval. In addition,
because we are incorporated in Delaware, we are governed by the provisions of Section 203 of the Delaware General Corporation Law (the
“DGCL”), which prohibits stockholders owning in excess of 15% of our outstanding voting stock from merging or combining with
us for a period of three years after the date of the transaction in which the person acquired more than 15% of our outstanding voting
stock, unless the merger or combination is approved in a prescribed manner. Although we believe these provisions collectively will provide
for an opportunity to receive higher bids by requiring potential acquirers to negotiate with our board of directors, they would apply
even if the offer may be considered beneficial by some stockholders. In addition, these provisions may frustrate or prevent any attempts
by our stockholders to replace or remove then-current management by making it more difficult for stockholders to replace members of the
board of directors, which is responsible for appointing the members of management.
Anti-takeover
provisions in our charter documents could discourage, delay or prevent a change in control of us and may affect the trading price of
our common stock.
Our
corporate documents and the DGCL contain provisions that may enable our board of directors to resist a change in control of us even if
a change in control were to be considered favorable by our stockholders. These provisions:
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a 66 and 2/3% stockholder vote to remove directors, who may only be removed for cause; |
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authorize
our board of directors to issue “blank check” preferred stock and to determine the rights and preferences of those shares,
which may be senior to our common stock, without prior stockholder approval; |
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establish
advance notice requirements for nominating directors and proposing matters to be voted on by stockholders at stockholders’
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prohibit
our stockholders from calling a special meeting and prohibit stockholders from acting by written consent; |
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require
a 66 and 2/3% stockholder vote to effect certain amendments to our certificate of incorporation and bylaws; and |
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prohibit
cumulative voting in the election of directors, which limits the ability of minority stockholders to elect director candidates. |
These
provisions could discourage, delay or prevent a transaction involving a change in control. These provisions could also discourage proxy
contests and make it more difficult for stockholders to elect directors of their choosing and cause us to take other corporate actions
our stockholders desire.
Our
amended and restated certificate of incorporation designates the Court of Chancery of the State of Delaware as the sole and exclusive
forum for certain types of actions and proceedings that may be initiated by our stockholders, which could limit our stockholders’
ability to obtain a favorable judicial forum for disputes with us or our directors, officers, employees or agents.
Our
amended and restated certificate of incorporation provides that, unless we consent in writing to an alternative forum, the Court of Chancery
of the State of Delaware will be the sole and exclusive forum for any derivative action or proceeding brought on our behalf, any action
asserting a claim of breach of a fiduciary duty owed by any of our directors, officers, employees or agents to us or our stockholders,
any action asserting a claim arising pursuant to any provision of the DGCL, our amended and restated certificate of incorporation or
our amended and restated bylaws or any action asserting a claim that is governed by the internal affairs doctrine, in each case subject
to the Court of Chancery having personal jurisdiction over the indispensable parties named as defendants therein and the claim not being
one which is vested in the exclusive jurisdiction of a court or forum other than the Court of Chancery or for which the Court of Chancery
does not have subject matter jurisdiction. Our amended and restated certificate of incorporation provides that state and federal courts
will have concurrent jurisdiction for actions arising under the Securities Act of 1933, as amended (the “Securities Act”),
and the exclusive forum provision will not apply to suits brought to enforce duties and liabilities created by the Exchange Act or any
other claims for which the federal courts have exclusive jurisdiction. Any person purchasing or otherwise acquiring any interest in any
shares of our common stock shall be deemed to have notice of and to have consented to this provision of our amended and restated certificate
of incorporation. This choice of forum provision may limit our stockholders’ ability to bring a claim in a judicial forum that
it finds favorable for disputes with us or our directors, officers, employees or agents, which may discourage such lawsuits against us
and our directors, officers, employees and agents even though an action, if successful, might benefit our stockholders. Stockholders
who do bring a claim in the Court of Chancery could face additional litigation costs in pursuing any such claim, particularly if they
do not reside in or near Delaware. The Court of Chancery may also reach different judgments or results than would other courts, including
courts where a stockholder considering an action may be located or would otherwise choose to bring the action, and such judgments or
results may be more favorable to us than to our stockholders. Alternatively, if a court were to find this provision of our amended and
restated certificate of incorporation inapplicable to, or unenforceable in respect of, one or more of the specified types of actions
or proceedings, we may incur additional costs associated with resolving such matters in other jurisdictions, which could have a material
adverse effect on our business, financial condition or results of operations.
Risks
Related to Ownership of Our Common Stock
We
are an emerging growth company and we cannot be certain if the reduced disclosure requirements applicable to emerging growth companies
will make our common stock less attractive to investors.
For
as long as we continue to be an emerging growth company, we intend to take advantage of certain exemptions from various reporting requirements
that are applicable to other public companies including, but not limited to, reduced disclosure obligations regarding executive compensation
in our periodic reports and proxy statements, and exemptions from the requirements of holding a nonbinding advisory vote on executive
compensation and stockholder approval of any golden parachute payments not previously approved. We cannot predict if investors will find
our common stock less attractive because we will rely on these exemptions. If some investors find our common stock less attractive as
a result, there may be a less active trading market for our common stock and our stock price may be more volatile.
We
will remain an emerging growth company until the earliest of (i) the end of the fiscal year in which the market value of our common stock
that is held by non-affiliates exceeds $700 million as of the last business day of our most recently completed second fiscal quarter
after we have been a reporting company in the United States for at least 12 months, (ii) the end of the fiscal year in which we have
total annual gross revenue of $1.07 billion or more during such fiscal year, (iii) the date on which we issue more than $1 billion in
non-convertible debt in a three-year period or (iv) February 7, 2029.
If
we are unable to maintain compliance with NYSE American continued listing standards, our Common Stock may be delisted from the NYSE American,
which would likely cause the liquidity and market price of our Common Stock to decline.
Our
Common Stock is currently listed on the NYSE American. The NYSE American will consider suspending dealings in, or delisting, securities
of an issuer that does not meet its continued listing standards. If we cannot meet the NYSE American continued listing requirements,
the NYSE American may delist our Common Stock, which could have an adverse impact on us and the liquidity and market price of our stock.
A
delisting of our Common Stock could negatively impact our company by, among other things, reducing the liquidity and market price of
our Common Stock and reducing the number of investors willing to hold or acquire our Common Stock, which could negatively impact our
ability to raise equity financing. In addition, delisting from the NYSE American might negatively impact our reputation and, as a consequence,
our business.
We are currently out of compliance with
the continued listing standards of the NYSE American LLC (“NYSE American”). Our failure to resume compliance with the continued
listing standards or make continued progress toward compliance consistent with a plan of compliance we intend to submit to NYSE Regulation
may result in the delisting of our common stock.
On December
11, 2024, we received notification (the “Notice”) from the NYSE American that the Company is no longer in compliance with
NYSE American’s continued listing standards. Specifically, the letter states that the Company is not in compliance with the continued
listing standard set forth in Section 1003(a)(ii) of the NYSE American Company Guide. Section 1003(a)(ii) requires a listed company to
have stockholders’ equity of $4 million or more if the listed company has reported losses from continuing operations and/or net
losses in three of its four most recent fiscal years. The Company reported stockholders equity of $2.7 million as of September 30, 2024,
and losses from continuing operations and/or net losses in three of its four most recent fiscal years ended March 31, 2024. The Company
is now subject to the procedures and requirements of Section 1009 of the Company Guide. The Company has until January 10, 2025, to submit
a plan (the “Plan”) of actions it has taken or will take to regain compliance with the continued listing standards by June
11, 2026. The Company intends to submit a plan to regain compliance with NYSE American listing standards. If the NYSE American accepts
the Plan, the Company will be able to continue its listing during the Plan period and will be subject to periodic reviews including quarterly
monitoring for compliance with the Plan until it has regained compliance. If the Plan is not accepted by the NYSE American, the Letter
stated that delisting proceedings will commence. The Company may appeal a staff delisting determination in accordance with Section 1010
and Part 12 of the Company Guide.
There can be
no assurance that the Company will be able to achieve compliance with the NYSE American’s continued listing standards within the
required timeframe The Letter has no immediate effect on the listing or trading of the Company’s common stock on the NYSE American.
The Company’s receipt of the Letter from the NYSE American does not affect the Company’s business, operations or reporting
requirements with the SEC.
If
our Common Stock is delisted from the NYSE American, it would come within the definition of “penny stock” as defined in the
Exchange Act and would be covered by Rule 15g-9 of the Exchange Act (“Rule 15g-9”). Rule 15g-9 imposes additional sales practice
requirements on broker-dealers who sell securities to persons other than established customers and accredited investors. For transactions
covered by Rule 15g-9, the broker-dealer must make a special suitability determination for the purchaser and receive the purchaser’s
written agreement to the transaction prior to the sale. Consequently, Rule 15g-9, if it were to become applicable, would affect the ability
or willingness of broker-dealers to sell our securities, and accordingly would affect the ability of our stockholders to sell their securities
in the public market. These additional procedures could also limit our ability to raise additional capital in the future.
If
we are unable to implement and maintain effective internal control over financial reporting investors may lose confidence in the accuracy
and completeness of our financial reports and the market price of our common stock may be negatively affected.
As
a public company, we are required to maintain internal control over financial reporting for the year ending March 31, 2025 and to report
any material weaknesses in such internal control. Section 404 of the Sarbanes-Oxley Act of 2002 (“Sarbanes-Oxley Act”) requires
that we evaluate and determine the effectiveness of our internal control over financial reporting and, beginning with our annual report
for the fiscal year ending March 31, 2025, provide a management report on the internal controls over financial reporting, which must
be attested to by our independent registered public accounting firm to the extent we decide not to avail ourselves of the exemption provided
to an emerging growth company, as defined by the Jumpstart Our Business Startups Act. If we have a material weakness in our internal
control over financial reporting, we may not detect errors on a timely basis and our consolidated financial statements may be materially
misstated. If we identify material weaknesses in our internal control over financial reporting, if we are unable to comply with the requirements
of Section 404 of the Sarbanes-Oxley Act in a timely manner, if we are unable to assert that our internal control over financial reporting
are effective, or if our independent registered public accounting firm is unable to express an opinion as to the effectiveness of our
internal control over financial reporting, if and when required, investors may lose confidence in the accuracy and completeness of our
financial reports and the market price of our common stock could be negatively affected, and we could become subject to investigations
by the stock exchange on which our securities are listed, the SEC, or other regulatory authorities, which could require additional financial
and management resources.
We
may require additional capital to support business growth, and this capital might not be available on acceptable terms, if at all.
Based
upon our current operating plan and assumptions, we expect that the net proceeds from this offering and our existing cash balances and
expected cash flows from operations, alongside the continuance of our existing financing arrangements, will be sufficient to fund our
operations for at least the next 12 months, excluding financing to support production (i.e. timing of working capital). However, our
operating plan may change, and our assumptions may prove to be wrong, as a result of many factors currently unknown to us, and we could
use our available capital resources sooner than we expect. We may need to seek additional funds sooner than planned, through public or
private equity or debt financings or other third-party funding or a combination of these approaches. Even if we believe we have sufficient
funds for our current or future operating plans, we may seek additional capital if market conditions are favorable or based upon specific
strategic considerations.
Any
additional capital-raising efforts may divert our management’s attention from the operation of our business. In addition, we cannot
guarantee that future financing will be available in sufficient amounts or on terms acceptable to us, if at all. If we are unable to
obtain sufficient amounts of additional capital, when and if we require it, we may be required to reduce the scope of our planned development,
which could harm our business, financial condition and results of operations.
If
we raise additional capital through further issuances of equity or convertible debt securities, our existing stockholders could suffer
significant dilution, and any new equity securities we issue could have rights, preferences and privileges superior to those of holders
of our common stock. Any debt financing secured by us in the future could involve restrictive covenants relating to our capital raising
activities and other financial and operational matters, which may make it more difficult for us to obtain additional capital and to pursue
business opportunities, including potential acquisitions. If we are unable to obtain adequate financing or financing on terms satisfactory
to us, when and if we require it, our ability to continue to support our business growth, and to respond to business challenges could
be significantly impaired.
Future
sales and issuances of our common stock or rights to purchase common stock, including pursuant to our 2021 Equity Incentive Plan, could
result in additional dilution of the percentage ownership of our stockholders.
We
expect that significant additional capital will be needed in the future to continue our planned operations. To raise capital, we may
sell substantial amounts of common stock or securities convertible into or exchangeable for common stock. These future issuances of common
stock or common stock-related securities, together with the exercise of outstanding options and any additional shares issued in connection
with acquisitions, if any, may result in material dilution to our investors. Such sales may also result in material dilution to our existing
stockholders, and new investors could gain rights, preferences and privileges senior to those of holders of our common stock.
Pursuant
to the 2021 Plan, the plan administrator is authorized to grant equity-based incentive awards to our directors, executive officers and
other employees and service providers. As of September 30, 2024, there were 1,796,550 shares of common stock reserved for issuance in
connection with outstanding option awards granted under the 2021 Plan, 225,000 shares of common stock reserved for issuance in connection
with outstanding restricted stock awards, and 2,339,750 shares of common stock were available for future issuance under the 2021 Plan.
Future equity incentive grants and issuances of common stock under awards outstanding under the 2021 Plan may result in dilution to our
stockholders.
We
will incur increased costs as a result of being a public company.
We
face increased legal, accounting, administrative and other costs and expenses as a public company that we did not incur as a private
company. The Sarbanes-Oxley Act, including the requirements of Section 404, as well as new rules and regulations subsequently implemented
by the SEC and the Public Company Accounting Oversight Board impose additional reporting and other obligations on public companies. We
expect that compliance with these public company requirements will increase our costs and make some activities more time-consuming. In
addition, we will incur additional expense associated with our SEC reporting requirements. Furthermore, if we identify an issue in complying
with those requirements (for example, if we or our accountants identify a material weakness or significant deficiency in our internal
control over financial reporting), we could incur additional costs rectifying those issues, and the existence of those issues could adversely
affect us, our reputation or investor perceptions of us. We also expect that it will be difficult and expensive to obtain director officer
liability insurance, and we may be required to accept reduced policy limits and coverage or incur substantially higher costs to obtain
the same or similar coverage. As a result, it may be more difficult for us to attract and train qualified people to serve on our board
of directors or as executive officers. Advocacy efforts by stockholders and third parties may also prompt even more changes in corporate
governance and reporting requirements. We expect that the additional reporting and other obligations imposed on us by these rules and
regulations will increase our legal and financial compliance costs and administrative fees significantly. These increased costs will
require us to divert a significant amount of money that we could otherwise use to expand our business and achieve our strategic objectives.
If
securities or industry analysts do not publish or cease publishing research or reports about us, our business or our market, or if they
change their recommendations regarding our common stock adversely, the price and trading volume of our common stock could decline.
The
trading market for our common stock is influenced by the research and reports that industry or securities analysts publish about us,
our business, our market or our competitors. If any of the analysts who cover us or may cover us in the future change their recommendation
regarding our common stock adversely, or provide more favorable relative recommendations about our competitors, the price of our common
stock would likely decline. If any analyst who covers us or may cover us in the future were to cease coverage of our company or fail
to regularly publish reports on us, we could lose visibility in the financial markets, which in turn could cause the price or trading
volume of our common stock to decline.
Risks
Related to this Offering
This
is a fixed price offering and the fixed offering price may not accurately represent the current value of us or our assets at any particular
time. Therefore, the purchase price you pay for our units may not be supported by the value of our assets at the time of your purchase.
This
is a fixed price offering, which means that the offering price for our units is fixed and will not vary based on the underlying value
of our assets at any time. Our board of directors has determined the offering price in its sole discretion. The fixed offering price
for our units has not been based on appraisals of any assets we own or may own, or of our company as a whole, nor do we intend to obtain
such appraisals. Therefore, the fixed offering price established for our units may not be supported by the current value of our company
or our assets at any particular time.
We
may amend our business policies without stockholder approval.
Our
board of directors determines our growth, investment, financing, capitalization, borrowing, operations and distributions policies. Although
our board of directors has no intention at present to change or reverse any of these policies, they may be amended or revised without
notice to holders of our Series A Preferred Stock. Accordingly, holders of our Series A Preferred stock will not have any control over
changes in our policies.
Our
management team will have broad discretion over the use of the net proceeds from our sale of the units, if any, and you may not agree
with how we use the proceeds and the proceeds may not be invested successfully.
Our
management team will have broad discretion as to the use of the net proceeds from our sale of the units, if any, and we could use such
proceeds for purposes other than those contemplated at the time of commencement of this offering. Accordingly, you will be relying on
the judgment of our management team with regard to the use of those net proceeds, and you will not have the opportunity, as part of your
investment decision, to assess whether the proceeds are being used appropriately. It is possible that, pending their use, we may invest
those net proceeds in a way that does not yield a favorable, or any, return for us. The failure of our management team to use such funds
effectively could have a material adverse effect on our business, financial condition, operating results and cash flows.
Our
ability to use our net operating loss carryforwards may be limited.
As
of March 31, 2024, the Company had net operating loss (“NOL”) carryforwards of approximately $10.5 million for federal income
tax purposes. Utilization of these NOLs depends on many factors, including the Company’s future income, which cannot be assured.
Under Section 382 of the Internal Revenue Code of 1986, as amended (the “Code”), and corresponding provisions of state law,
if a corporation undergoes an “ownership change,” which is generally defined as a greater than 50% change, by value, in its
equity ownership by 5% stockholders over a three-year period, the corporation’s ability to use its pre-change NOLs and other pre-change
tax attributes to offset its post-change income may be limited. In addition, as a result of Tax Cuts and Jobs Act of 2017 (as modified
by the Coronavirus Aid, Relief, and Economic Security Act of 2020), federal NOLs incurred in 2018 and in future years may be carried
forward indefinitely, subject to the limitations, and deductibility of federal NOLs generally may be limited as set forth in the Code.
We
cannot assure you that we will ever be able to pay cash dividends.
Our
ability to pay cash dividends on our Series A Preferred Stock is dependent on our ability to operate profitably and to generate cash
from our operations and the operations of our operating businesses. We cannot guarantee that we will ever be able to pay cash dividends
on our Series A Preferred Stock and may only be able to issue dividends in shares of our Common Stock.
We
may not have sufficient cash from our operations to enable us to pay dividends on our Series A Preferred Stock following the payment
of expenses.
Although
dividends on the Series A Preferred Stock will be cumulative (but not compounding), our board of directors must approve the actual payment
of the dividends. We will pay quarterly dividends on our Series A Preferred Stock from funds legally available for such purpose when,
as and if declared by our board of directors or any authorized committee thereof. Our board of directors can elect at any time or from
time to time, and for an indefinite duration, not to pay any or all accumulated dividends. Our board of directors could do so for any
reason. We may not have sufficient cash available each quarter to pay dividends. The amount of dividends we can pay depends upon the
amount of cash we generate from and use in our operations, which may fluctuate significantly based on, among other things:
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In
addition, if payment of dividends on the Series A Preferred Stock for any dividend period would cause us to fail to comply with any applicable
law, including the requirement under the Delaware General Corporation Law that dividends be paid out of surplus or net profits, we will
not declare or pay a dividend for such dividend period. Our ability to pay dividends on the Series A Preferred Stock may also be restricted
or prohibited by the terms of any senior equity securities or indebtedness. The instruments governing the terms or future financings
or refinancing of any borrowings may contain covenants that restrict our ability to pay dividends on the Series A Preferred Stock. In
the event that the payment of a dividend on the Series A Preferred Stock would cause us to fail to comply with any applicable law or
would be restricted or prohibited by the terms of any senior equity securities or indebtedness, holders of the Series A Preferred Stock
will not be entitled to receive any dividend for that dividend period, and the unpaid dividend will cease to accrue or be payable.
We
cannot assure you that we will be able to redeem our Series A Preferred Stock.
Our
ability to redeem on our Series A Preferred Stock is dependent on our ability to operate profitably and to generate cash from our operations
and the operations of our operating businesses or from raising additional capital. We cannot guarantee that we will be able to redeem
our Series A Preferred Stock and may only be able to offer investors the ability to convert shares of Series A Preferred Stock into shares
of our Common Stock.
We
may issue additional debt and equity securities, which are senior to our Series A Preferred Stock as to distributions and in liquidation,
which could materially adversely affect the value of the Series A Preferred Stock.
In
the future, we may attempt to increase our capital resources by entering into additional debt or debt-like financing that is secured
by all or up to all of our assets, or issuing debt or equity securities, which could include issuances of commercial paper, medium-term
notes, senior notes, subordinated notes or shares. In the event of our liquidation, our lenders and holders of our debt securities would
receive a distribution of our available assets before distributions to our stockholders. Any preferred securities, if issued by our company,
may have a preference with respect to distributions and upon liquidation that is senior to the preference of the Series A Preferred Stock,
which could further limit our ability to make distributions to our stockholders. Because our decision to incur debt and issue securities
in our future offerings will depend on market conditions and other factors beyond our control, we cannot predict or estimate the amount,
timing or nature of our future offerings and debt financing.
Further,
market conditions could require us to accept less favorable terms for the issuance of our securities in the future. Thus, you will bear
the risk of our future offerings reducing the value of your Series A Preferred Stock. In addition, we can change our leverage strategy
from time to time without approval of holders of our preferred stock or Common Stock, which could materially adversely affect the value
of our preferred stock, including the Series A Preferred Stock.
We
are not required to raise any minimum amount in this offering before we may utilize the funds received in this offering. Investors should
be aware that there is no assurance that any monies beside their own will be invested in this Offering.
Because
there is no minimum amount of subscriptions which we must receive before accepting funds in the offering, you will not be assured that
we will have sufficient funds to execute our business plan or satisfy its working capital requirements and will bear the risk that we
will be unable to secure the funds necessary to meet our current and anticipated financial obligations.
This
offering is being conducted on a “best efforts” basis without a minimum and we may not be able to execute our growth strategy
if the maximum offering amount is not sold.
If
you invest in our Series A Preferred Stock and less than all of the offered shares of our Series A Preferred Stock are sold, the risk
of losing your entire investment will be increased. We are offering our Series A Preferred Stock on a “best efforts” basis
without a minimum, and we can give no assurance that all of the offered Series A Preferred Stock will be sold. If less than $ of Series
A Preferred Stock shares offered are sold, we may be unable to fund all the intended uses described in this offering circular from the
net proceeds anticipated from this offering without obtaining funds from alternative sources or using working capital that we generate.
Alternative sources of funding may not be available to us at what we consider to be a reasonable cost, and the working capital generated
by us may not be sufficient to fund any uses not financed by offering net proceeds. No assurance can be given to you that any funds will
be invested in this offering other than your own.
As
a holder of the Series A Preferred Stock, you will have extremely limited voting rights.
Your
voting rights as a holder of Series A Preferred Stock will be limited. Our common stock is the only class of our securities that carries
full voting rights. Voting rights for holders of the Series A Preferred Stock will exist primarily with respect to the ability to elect
(together with the holders of other outstanding series of our preferred stock, or additional series of preferred stock we may issue in
the future and upon which similar voting rights have been or are in the future conferred and are exercisable) two additional directors
to our Board of Directors in the event that six quarterly dividends (whether or not declared or consecutive) payable on the Series A
Preferred Stock are in arrears, and with respect to voting on amendments to our certificate of incorporation or certificate of designation
for the Series A Preferred Stock (in some cases voting together with the holders of other outstanding series of our preferred stock as
a single class) that materially and adversely affect the rights of the holders of Series A Preferred Stock (and other series of preferred
stock, as applicable) or create additional classes or series of our stock that are senior to the Series A Preferred Stock, provided that
in any event adequate provision of funds sufficient for redemption has not been made. Other than the limited circumstances described
in this Offering Circular, holders of Series A Preferred Stock will not have any voting rights. See “Description of Series A Preferred
Stock—Limited Voting Rights.”
We
may terminate this Offering at any time during the Offering period.
We
reserve the right to terminate this Offering at any time, regardless of the number of shares sold. In the event that we terminate this
Offering at any time prior to the sale of all of the shares offered hereby, whatever amount of capital that we have raised at that time
will have already been utilized by our company and no funds will be returned to subscribers.
USE
OF PROCEEDS
We
estimate that the net proceeds from this offering will be approximately $
(assuming the sale of all units offered hereby (at the assumed public offering price of $2.00 per unit), after deducting the selling
agent fees and estimated offering expenses payable by us. This estimate excludes the proceeds, if any, from the exercise of Warrants
in this offering. If all of the Warrants sold in this offering were to be exercised in cash at an exercise price of $3.50 per
share, we would receive additional proceeds of approximately $15,000,000. We cannot predict when or if these Warrants will be exercised.
It is possible that these Warrants may expire and may never be exercised.
Because
this is a best-efforts offering and there is no minimum offering amount required as a condition to the closing of this offering, the
actual offering amount, the selling agent’s fees and net proceeds to us are not presently determinable and may be substantially
less than the maximum amounts set forth on the cover page of this offering circular.
Each
10% decrease in the number of units sold at the public offering price of $2.00 per unit, would decrease our net proceeds, after
deducting estimated selling agent fees and offering expenses payable by us, by approximately $ .
For example, we estimate that our net proceeds from the sale of 50% of the units offered in this offering will be approximately $ .
This estimate excludes the proceeds, if any, from the exercise of Warrants in this offering.
We
plan to use the net proceeds of this offering for general corporate and business purposes..
Our
expected use of net proceeds from this offering represents our current intentions based upon our present plans and business condition.
As of the date of this offering circular, we cannot predict with complete certainty all of the particular uses for the net proceeds to
be received upon the completion of this offering or the actual amounts that we will spend on the uses set forth above.
The
amounts and timing of our actual expenditures will depend on numerous factors, including the progress of our product development team,
the scale achieved by our sales and marketing team, as well as the amount of cash used in our operations. We therefore cannot estimate
with certainty the amount of net proceeds to be used for the purposes described above. We may find it necessary or advisable to use the
net proceeds for other purposes, and we will have broad discretion in the application of the net proceeds.
DETERMINATION
OF OFFERING PRICE
There
will be no trading market for our Series A Preferred Stock and Warrants upon issuance and we do not expect any trading market to develop
for the Series A Preferred Stock and Warrants.
The
offering price of a unit is arbitrary with no relation to the value of the Company.
The
offering price has been determined by negotiation between us and Digital Offering. The principal factors considered in determining the
offering price include:
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DIVIDEND
POLICY
Dividends
on the Series A Preferred Stock will be cumulative and payable quarterly in arrears to all holders of record on the applicable record
date. Holders of our Series A Preferred Stock will be entitled to receive cumulative cash dividends in the amount of $0.04 per
share each quarter, which is equivalent to the annual rate of 8.00% of the $2.00 original per share purchase price. Dividends
on shares of our Series A Preferred Stock will continue to accrue even if any of our agreements prohibit the current payment of dividends
or we do not have earnings.
The
anticipated source of funds to pay the cumulative dividends for our Series A Preferred Stock will be from cash on hand, net operating
income, and retained earnings. We are uncertain whether we will be able to achieve profitability or pay dividends with our net operating
income for the foreseeable future.
We
have never declared or paid dividends on our Common Stock. Our board of directors will make any future decisions regarding dividends.
We currently intend to retain and use any future earnings for the development and expansion of our business and, other than as indicted
above with respect to the Series A Preferred Stock, we do not anticipate paying any cash dividends in the near future.. Even if our board
of directors decides to pay additional dividends, the form, frequency and amount will depend upon our future operations and earnings,
capital requirements and surplus, general financial condition, contractual restrictions and other factors that the board of directors
may deem relevant.
MARKET
PRICE OF OUR COMMON STOCK
Market
Price of our Common Stock
Our
common stock is quoted on the NYSE American under the symbol “PMNT.”
On
November 20, 2024, the closing price of our common stock was $0.73. As of September 30, 2024 there were 15,962,889 shares of our common
stock outstanding, held of record by 216 holders. The number of record holders of our common stock does not include the DTC participants
or beneficial owners holding shares through nominee names.
MANAGEMENT’S
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITIONS AND RESULTS OF OPERATIONS
Overview
Perfect
Moment is a high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs. We create
apparel and products that feature what we believe is an unmatched combination of fashion, form, function and fun for women, men and children.
Across
all revenue channels, Perfect Moment distributes to over 60 countries. We design our products in-house and work with a variety of suppliers
to manufacture materials and finished goods. Our collections are worn by an evolving list of celebrities and influencers whose perfect
moments are captured across a range of social media platforms.
Revenue
Since
fiscal year 2020, the company’s fiscal second quarter revenue averaged approximately 12% of the fiscal year’s total revenue,
with the fiscal first half averaging only 15% of total annual revenue.
Total
revenue for the six months ended September 30, 2024 was $4,808 compared to $6,876 for the six months ended September 30, 2023, a decrease
of $2,068 or 30%. The decrease is primarily attributed to a collaboration with Hugo Boss in FY24 totaling $2,024 that ended in FY24.
The remaining decrease of $44 is attributed to the timing of wholesale shipments of $98 offset by an increase in ecommerce of $54.
Total
revenue for the three months ended September 30, 2024 was $3,833 compared to $5,888 for the three months ended September 30, 2023, a
decrease of $2,054 or 35%. The decrease is primarily attributed to a collaboration with Hugo Boss that ended in FY24. The remaining decrease
of $30 is attributed to timing of wholesale shipments of $120 or 4% offset by an increase in ecommerce of $90 or 8% attributed to enhanced
brand awareness and the company’s focus on ecommerce.
The
Company did not look to extend the two-year collaboration with Hugo Boss as the collaboration required the use of Perfect Moments supply
chain, designers, and took precedence over all other wholesalers. The change allows management to continue building the foundations of
future growth through better delivery times, improved quality, consistency, and extend our supplier relationships which will better serve
our wholesale partners and direct to consumer channels, driving longer terms sustainable revenue growth.
Total
revenue for the year ended March 31, 2024, was $24,443 compared to $23,438 for the year ended March 31, 2023, an increase of $1,005 or
4.3%. The increase is primarily attributed to an increase in ecommerce revenue of $1,833 or 21.4% versus the prior year. The increase
in ecommerce is attributed to enhanced brand awareness and the Company’s focus on ecommerce. The overall increase is offset by
a decrease in wholesale revenue of $828 or 5.6%. The decrease is attributed to higher purchases from our wholesale customers in fiscal
year 2023 due to the post COVID-19 rebound
Ecommerce
The
Company has deployed strategies across the entire sales and marketing funnel as we focus on building a direct relationship with our customer,
which we believe is an important step of following our customer from the ski slopes, to après, to the chalet, and eventually home
expanding our product offering across all seasons.
We
remain one of the most followed luxury ski brands globally and increased our followers across all social media platforms (Instagram,
Facebook (Meta) and TikTok) increased by 1.6% from March 31, 2024 through September 30, 2024 and increased 19.2% compared to September
30, 2023. The number of unpaid celebrities and influencers driving the top of our funnel is extraordinary for a Company our size. The
strength at the top of the funnel provides opportunities to move our customers through the funnel that not only leads to sales, but more
importantly allows us to build a community and ultimately customer loyalty.
Gross
revenue for the six months ended September 30, 2024, increased to $3,398 an increase of $795 or 31% compared to the six months ended
September 30, 2023, driven by continued growth in ecommerce revenue. The end of season sale for autumn/winter 2023 (AW23) included an
unusually high percentage of product sold at a discount, making way for a significant new collection replacing many of our product lines
for autumn/winter 2024 (AW24), in part due to an upcoming change in legislation in some of our markets for the use of Durable Water Repellency
treatments. The Company experiences higher return rates on discounted products and for the six months ended September 30, 2024, our returns
as a percentage of sales increased to 39% from 28% for the six months ended September 30, 2023. Overall, net revenue increased $54k or
3%.
For
the year ended March 31, 2024, our digital strategies have aligned our customers with the expectations of a luxury brand allowing us
to reach new milestones. Our focus for fiscal year 2024 was to drive full price retail by reducing the number of products on discount
and shortening our discount windows. The strategy was deployed throughout the year including Black Friday where we discounted a smaller
product range than in prior years while providing our customers with a balance between full price and promotional items. The result was
our biggest Black Friday as we delivered $1,833 of gross sales, a 52% increase versus the prior year, while achieving higher margins.
Gross
Profit and Margin
Our
gross profit for the six months ended September 30, 2024 was $2,430 compared to $3,761 for the six months ended September 30, 2023, a
decrease of $1,331 or 35%. The decrease is driven by lower sales that is primarily attributed to a two-year collaboration with Hugo Boss
that ended in FY24. Our gross margins were 51% compared to 55% in the prior year. Improving our gross margins remains an important focus,
and we anticipate our gross margins in our current fiscal year 2025 to significantly improve year-over-year. We are making significant
progress across all our margin expansion projects including opening our first U.S. distribution center last month. Following the facility
opening in October 2024, we realized an immediate improvement in operating efficiency. We will experience reduced duty costs for ecommerce
orders in the second half of this fiscal year, which will drive improved gross margins compared to last year. The decrease in gross margin
for the six months ended September 30, 2024 versus the six months ended September 30, 2023 is attributed to the end of season sale for
autumn/winter 2023 (AW23) that included an unusually high percentage of product sold at a discount, making way for a significant new
collection replacing many of our product lines for autumn/winter 2024 (AW24), in part due to an upcoming change in legislation in some
of our markets for the use of Durable Water Repellency treatments. We also had a greater percentage of ecommerce sales versus wholesale
sales for the six months ended September 30, 2024 compared to September 30, 2023. Ecommerce margins are historically lower than wholesale.
Our
gross profit for the three months ended September 30, 2024 was $2,071 compared to $3,279 for the three months ended September 30, 2023,
a decrease of $1,208 or 37%. The decrease is driven by lower sales that is primarily attributed to a collaboration with Hugo Boss that
ended in FY24. Our gross margins were 54.0% compared to 56% achieved in the prior year. The decrease in gross margin is attributed to
the continuation of the end of season sale noted above plus a greater percentage of ecommerce sales versus wholesale sales for the six
months ended September 30, 2024 compared to September 30, 2023. Ecommerce margins are historically lower than wholesale.
Our
reported gross profit for the year ended March 31, 2024 was $9,231 compared to $8,756 for the year ended March 31, 2023, an increase
of $475 or 5.4%. Our gross margins were 37.8% and flat compared to the 37.4% achieved in the prior year. The increase was primarily attributed
to strategic changes in ecommerce driven by less discounting and improvements in the supply chain with Global-E, offset by a decrease
in wholesale margin as well as a shift in revenue to lower margin ecommerce revenue.
Improving
our gross margins in ecommerce remains a focus in fiscal year 2025, and we anticipate our gross margins in fiscal year 2025 to surpass
our gross margins reported in fiscal year 2024. Currently, all ecommerce orders are dispatched from a third-party distribution center
in the United Kingdom and in most instances the Company is paying duties to cross international borders. Compounding the margin dilution
is the fact we are paying duties at full retail and not at a transfer price. On July 15, 2024 we executed an agreement with Quiet Platforms
to be our third party operated distribution center in the United States. The U.S. distribution center will improve our customer experience,
lower our duty cost plus reduce outbound and return shipping cost in the U.S. market, which represents over 30% of our revenue. We are
reviewing our UK and European distribution strategy to improve margins in fiscal year 2026.
The
Company has reclassified certain costs totaling $614 and $991 previously classified as cost of sales for the three and six months ended
September 30, 2023, respectively, to SG&A expenses to conform to the current year presentation. For fiscal year ended March 31, 2024
and March 31, 2023, had we reclassified $3.2 million and $2.7 million, respectively, of costs of revenue to SG&A, the our adjusted
gross margin would have been 50.9% and 48.7%.
Our
adjusted gross profit for the year ended March 31, 2024 was $12,442 compared to $11,412 for the year ended March 31, 2023, an increase
of $1,030 or 9.0%. Our gross margins were 50.9% compared to the 48.7% achieved in the prior year. The increase was primarily attributed
to strategic changes in ecommerce driven by less discounting and improvements in the supply chain with Global-E, offset by a decrease
in wholesale margin as well as a shift in revenue to lower margin ecommerce revenue.
Summary
of Key Strategies to Improve Margin
|
● |
Shift
towards direct-to-consumer revenue (such as ecommerce and physical retail). We expect that rebalancing our sales from wholesale
to direct to consumer, coupled with the other margin initiatives would result in a double-digit percentage point improvement in our
gross margin, due to channel mix, over time. |
|
|
|
|
● |
Reducing
product range within skiwear. We believe the current range offers too much choice, and yields poorer margins, resulting from
a lack of economies of scale and higher levels of markdown and discounts. |
|
|
|
|
● |
Review
and modify supplier base. We are expecting our supplier base to evolve as we source fabrics and trims more efficiently and introduce
new finished good suppliers with better commercial terms (such as lower labor costs or better duty rates due to factories being based
in the EU, UK or Vietnam). |
|
|
|
|
● |
Review
and revise price positioning. We will continue reviewing our selling prices. We are expecting to introduce better discipline
and processes to assess price positioning with a focus on margin by each product, country of manufacture and country of selling.
We expect to raise selling prices to improve the gross margin over time as part of the range development process and will
monitor price elasticity. We believe prices are relatively in-elastic for our industry and our customer segment, and that pricing
increases are generally expected by customers annually for luxury goods. |
|
|
|
|
● |
Focusing
on reducing costs relating to crossing borders. Operating a global business requires crossing borders with products resulting
in high costs for freight, duty, couriers and other handling costs. Perfect Moment has grown very quickly and as a result has not
been able to focus on crossing borders in a cost-effective way. We are focused on reducing these costs and expect to see savings
over time in freight (for example by using less air freight and more sea freight), lowering duty costs (for example moving production
to countries with lower tariffs and opening third party logistic hubs) and reducing broker fees through better processes. |
Our
Business Strategy
Perfect
Moment sits at the intersection of three large and growing markets (luxury ski apparel, premium outerwear and athleisure and lifestyle).
Based on the characteristics of these respective markets, we believe we have the right brand profile, geographic footprint, target demographic,
marketing tools and operational expansion plan to gain significant market share. We believe we are also well-positioned to drive sustainable
growth and profitability by executing on the following strategies:
Grow
Brand Awareness and Attract New Customers
Building
brand awareness among potential new customers and strengthening our connections with those who already know us will be a key driver of
our growth. While we believe our brand has achieved substantial traction globally and those who have experienced our products demonstrate
loyalty, our presence is relatively nascent in many of our markets. We believe we have a significant opportunity to increase brand awareness
and attract new customers to Perfect Moment through word of mouth, brand marketing and performance marketing.
In
the past, Perfect Moment’s strong skiing heritage has been used to engage with a core ski audience for whom we believe the combination
of technical performance and retro inspired designs resonate strongly. We believe the nature of skiing as a largely affluent, international
pursuit means there is a large opportunity in aspirational, lifestyle-led social media engagement. We believe Perfect Moment has captured
this social media opportunity to great effect, combining the style and form of the brand with celebrities, influencers, top-tier editorial,
collaborations and luxury locations to create a distinct, fun and engaging aspirational lifestyle narrative. Beyond social media, we
believe Perfect Moment has been able to deploy this same core brand proposition and narrative to direct digital marketing and traditional
media, elevating brand profile and driving high levels of engagement simultaneously. Perfect Moment has also been able to build an effective
online marketing engine driving large volumes of direct, organic search and paid search traffic to our ecommerce website, www.perfectmoment.com
Perfect
Moment expects to continue its approach to social media, building its follower base through a similar and evolving mix of celebrities,
influencers, editorials and locations. It also expects to continue to pursue and scale the effective search engine optimization and paid
search strategies which have contributed to online sales growth, as well as direct marketing and customer engagement via direct customer
communications. Perfect Moment is developing plans to leverage a new Perfect Moment owned physical store network to deepen its brand
identity and profile, as well as drive higher levels of loyalty and engagement at the local level.
Brand
marketing and performance marketing also work together to drive millions of visits to our digital platforms. Brand marketing includes
differentiated content, our network of ambassadors, and social media, all of which result in what we believe is outsized engagement with
our community. Our performance marketing efforts are designed to drive customers from awareness to consideration to conversion. These
efforts include retargeting, paid search and product listing advertisements, paid social media advertisements, search engine optimization
and personalized email. We believe our highly productive, diversified strategy generates a significant return on brand equity, driving
sales and building a growing customer database.
We
approach this strategy as a funnel, with brand awareness at the top and customer conversion at the bottom, allocating resources across
the top, middle and bottom, and measuring returns on these respective investments.
Accelerate
Digital Growth
Having
used the wholesale channel to establish our brand globally, we believe we will become less reliant on wholesale partners during the next
5 years by committing more resources to our direct-to-consumer strategy and accelerating our digital growth. We believe technology and
partnerships are the key underpinning factors in any e-commerce business and as such we will continue to enhance customer experience,
focusing on mobile as the dominant growth channel and leveraging the emerging benefits of social and conversational commerce.
Pursue
International Expansion and Enter New Markets
We
believe there is an opportunity to increase penetration across our existing markets and selectively enter new regions. Although the Perfect
Moment brand is recognized globally, our past investments have been focused on North America, the United Kingdom and the EU and have
driven revenue growth in the United States during the past fiscal year.
While
we expect the majority of our near-term growth to continue to come from the United States, the United Kingdom and the EU, we believe
there is a tremendous opportunity over the long term throughout the rest of the world. In the fiscal year ended March 31, 2024, we increased
our outreach in what we believe are the most promising countries in continental Europe. As part of the plan to enter new markets, we
will start with China, as we seek to enhance our ability to serve our international customers and further establish Perfect Moment as
a global brand.
We
believe there is a significant opportunity beyond our existing markets, with China representing the next market opening for Perfect Moment.
China is projected to become the largest winter sports market, with people participating expected to reach 50 million by 2025 with 1,000
ski resorts to be open by 2030, according to reports by Daxue Consulting and Capital Mind. We allocated a small amount of inventory to
test the Chinese market directly in November 2024 on Tmall, using local partners to operate, with a digital approach to selling. We were
originally forecasting to run losses with respect to such activities for two years, then become profitable from the third year of such
activities, with China representing less than 10% of our revenue by 2027. The data we now have on this small test has led to exploring
partnership models such as a Joint Venture, where we could benefit for local distribution, market expertise and financial support for
inventory and marketing. We still believe the most significant hurdle to overcome with respect to our plan to enter the Chinese market
is liquidity to fund the initial operating losses.
In
order to offer a more localized experience to customers internationally, we intend to offer market-specific languages, currency and content,
as well as strategic international shipping and distribution hubs. We plan to leverage our social media strategy and expand our network
of social media ambassadors to grow our brand awareness globally.
Enhance
Our Wholesale Network
Although
in the next 5 years we will be mainly focused on accelerating digital growth and our direct-to-consumer channel, we still intend to continue
broadening customer access and strengthening our global foothold in new and existing markets by strategically expanding our wholesale
network and deepening current relationships. In all of our markets, we have an opportunity to increase sales by adding new wholesale
partners and increasing volume in existing retailers. Additionally, we are focused on strengthening relationships with our retail partners
through broader offerings, exclusive products and shop-in-shop formats, which are dedicated spaces within another company’s retail
store on a short-term rental basis. We believe our retail partners have a strong incentive to showcase our brand as our products drive
customer traffic and consistent full-price sell-through in their stores.
Broaden
Our Product Offering
Continuing
to enhance and expand our product offering represents a meaningful growth driver for Perfect Moment. We expect that broadening our product
line will allow us to strengthen brand loyalty with the existing Perfect Moment customer base, drive higher penetration in our existing
markets and expand our appeal across new geographies. We intend to continue developing our offering through the following strategies.
Elevate
Fall and Winter. Perfect Moment will continue to focus on quality materials and distinctive designs to create luxury products which
aim to deliver technical performance and style impact. However, believing that people want to bring the functionality of our ski apparel
into their everyday lives, Perfect Moment is broadening the product range beyond the core “on-slope” skiwear to encompass
less technical lifestyle products and a wide range of exceptional products for any occasion, including all year-round accessories.
Expand
Spring and Summer. We intend to continue building our successful Spring and Summer collections in categories such as activewear,
loungewear and swimwear. We believe offering inspiring new and complementary product categories that are consistent with our values of
heritage, functionality and quality and can become part of our core business represents an opportunity to develop a closer relationship
with our customers and expand our addressable market. In June 2024, we launched an Ibiza-inspired Summer Capsule Collection across our
global eCommerce channels. The collection was highlighted in a photoshoot published in British Vogue featuring photographer, Grace Burns,
and models Stella Jones and Paloma Baygual wearing items from the collection.
We
believe this strategy will deliver a number of benefits:
|
● |
Increased
Revenues. We expect that cross-over into adjacent product markets will increase sales by allowing us to sell outerwear, lifestyle
products, activewear and swimwear to non-skiers and cross-sell lifestyle and “off-slope” products to existing skiwear
customers in a winter setting. |
|
|
|
|
● |
Reduced
Seasonality. We expect that sales of new lifestyle products as well as activewear and swimwear products will be less concentrated
in the winter months and increase revenue from new and existing customers as we grow brand awareness. |
|
|
|
|
● |
Improved
Margins. We believe that our margins will be improved by this strategy as modest price increases across the existing range increase
margins dollar for dollar. A greater use of high-margin luxury materials such as cashmere will support price and margin increases,
while a move towards more less technically-complex lifestyle pieces will also drive margin improvement. Full price sales with limited
promotional activity will further improve margins. |
During
the fiscal year ended March 31, 2024 and the six months ended September 30, 2024, we restructured and invested in our design, product
development, merchandizing and production teams to create a pathway to execute this underpinning strategy. We launched our first spring
summer capsule encapsulating our new strategy at the end of Q1 FY25. We plan to then gradually increase our product offering as we evaluate
demand, supply and profitability.
Establish
Perfect Moment Owned Physical Retail
Perfect
Moment has grown to date without a Perfect Moment owned physical stand-alone store presence. Sales growth has been driven by our wholesale
network and online offering. As part of our growth strategy, we believe opening directly operated stores in strategically selected major
cities and pop-up stores in strategic ski resorts and high-traffic city locations would provide an excellent opportunity to generate
sales in key locations, providing a luxury in-store experience, reflecting the character of the brand and providing an experiential contact
point for customers.
As
our product range expands, we see the potential to further grow our community with a physical presence by opening directly operated stores.
We already have a physical presence in department stores, operated under wholesale arrangements. Operating Perfect Moment owned stores
would provide our community a home for the brand and act as a beacon for new or potential customers, but they also add extra complexity
and risk. In order to test our retail model, we plan to first establish pop-up locations. We evaluate each potential store location based
on lease availability and projected viability, and plan to open popups in the fiscal year ending March 31, 2025 and year-round stores
beginning the fiscal year ending March 31, 2027. Subsequent to June 30, 2024 the Company executed a six-month lease for our first pop-up
in SOHO, New York for AW24.
Segment
Reporting
The
Company applies ASC Topic 280, Segment Reporting, in determining reportable segments for its financial statement disclosure. The Chief
Operating Decision Maker has been identified as the Chief Executive Officer. The Company reports segments based on the financial information
it uses in assessing performance and deciding how to allocate resources. Management has determined that the Company operates in one business
segment, product sales. Key financial measures including but not limited to gross profit, Adjusted EBITDA and net loss are not reported
at a disaggregated level for wholesale and ecommerce and resource allocation decisions to the business strategy are not made based solely
on our key financial measures.
Geographic
Concentration
Although
we are organized fundamentally as one business segment, our revenue is primarily split between three geographic areas: the United States,
Europe and the United Kingdom. Customers in these regions are served by our leadership and operations teams in the United Kingdom and
our production team in Hong Kong.
The
table below reflects total net revenues attributed to Europe (excluding the United Kingdom), United States, United Kingdom, and the rest
of the world:
| |
Three Months Ended | | |
Six Months Ended | |
| |
September 30, 2024 | | |
September 30, 2023 | | |
September 30, 2024 | | |
September 30, 2023 | |
| |
(unaudited) | | |
(unaudited) | | |
(unaudited) | | |
(unaudited) | |
Europe (excluding United Kingdom) | |
$ | 1,948 | | |
| 51 | % | |
$ | 1,857 | | |
| 31 | % | |
$ | 2,124 | | |
| 44 | % | |
$ | 2,032 | | |
| 30 | % |
United States | |
| 958 | | |
| 25 | % | |
| 3,140 | | |
| 53 | % | |
| 1,325 | | |
| 28 | % | |
| 3,446 | | |
| 50 | % |
United Kingdom | |
| 691 | | |
| 18 | % | |
| 653 | | |
| 11 | % | |
| 938 | | |
| 19 | % | |
| 1,065 | | |
| 15 | % |
Rest of the World | |
| 236 | | |
| 6 | % | |
| 238 | | |
| 5 | % | |
| 420 | | |
| 9 | % | |
| 333 | | |
| 5 | % |
Total Revenues | |
$ | 3,833 | | |
| | | |
$ | 5,888 | | |
| | | |
$ | 4,807 | | |
| | | |
$ | 6,876 | | |
| | |
The
decrease in United States revenue as a percentage of total revenue is primarily attributed to a collaboration with Hugo Boss in FY24
totaling $2,024 that ended in FY24.
The
Company did not look to extend the two-year collaboration with Hugo Boss as the collaboration required the use of Perfect Moments supply
chain, designers, and took precedence over all other wholesalers. The change allows management to continue building the foundations of
future growth through better delivery times, improved quality, consistency, and extend our supplier relationships which will better serve
our wholesale partners and direct to consumer channels, driving longer terms sustainable revenue growth.
| |
Years Ended | |
| |
March 31, 2024 | | |
March 31, 2023 | |
| |
| | |
| |
Europe (excluding United Kingdom) | |
$ | 7,909 | | |
| 32 | % | |
$ | 7,233 | | |
| 31 | % |
United States | |
| 9,935 | | |
| 41 | % | |
| 10,348 | | |
| 44 | % |
United Kingdom | |
| 4,845 | | |
| 20 | % | |
| 4,269 | | |
| 18 | % |
Rest of the World | |
| 1,754 | | |
| 7 | % | |
| 1,588 | | |
| 7 | % |
Total Revenues | |
$ | 24,443 | | |
| | | |
$ | 23,438 | | |
| | |
The
table below reflects Ecommerce net revenues attributed to Europe (excluding the United Kingdom), United States, United Kingdom, and the
rest of the world:
| |
Three Months Ended | | |
Six Months Ended | |
| |
September 30, 2024 | | |
September 30, 2023 | | |
September 30, 2024 | | |
September 30, 2023 | |
| |
(unaudited) | | |
(unaudited) | | |
(unaudited) | | |
(unaudited) | |
Europe (excluding United Kingdom) | |
$ | 229 | | |
| 20 | % | |
$ | 192 | | |
| 18 | % | |
$ | 405 | | |
| 20 | % | |
$ | 351 | | |
| 17 | % |
United States | |
| 406 | | |
| 35 | % | |
| 379 | | |
| 36 | % | |
| 721 | | |
| 35 | % | |
| 673 | | |
| 33 | % |
United Kingdom | |
| 302 | | |
| 26 | % | |
| 375 | | |
| 35 | % | |
| 561 | | |
| 26 | % | |
| 786 | | |
| 39 | % |
Rest of the World | |
| 218 | | |
| 19 | % | |
| 120 | | |
| 11 | % | |
| 390 | | |
| 19 | % | |
| 213 | | |
| 11 | % |
Total Revenues | |
$ | 1,155 | | |
| | | |
$ | 1,066 | | |
| | | |
$ | 2,077 | | |
| | | |
$ | 2,023 | | |
| | |
Supplier
concentration
For
the three months ended September 30, 2024 and 2023, the largest single supplier of manufactured goods produced 45% and 57%, respectively,
of the Company’s products. For the three months ended September 30, 2024 and 2023, the single largest fabric supplier supplied
44% and 45%, respectively, of the fabric used to manufacture the Company’s products.
For
the six months ended September 30, 2024 and 2023, the largest single supplier of manufactured goods produced 45% and 57%, respectively,
of the Company’s products. For the six months ended September 30, 2024 and 2023, the single largest fabric supplier supplied 46%
and 63%, respectively, of the fabric used to manufacture the Company’s products.
In
the years ended March 31, 2024 and 2023, the largest single supplier of manufactured goods produced 75% and 72%, respectively, of the
Company’s products. In the years ended March 31, 2024 and 2023, the largest fabric supplier supplied 79% and 70%, respectively,
of the fabric used to manufacture the Company’s products.
The
Company has contracted with additional suppliers to lower our concentration risk, improve margins, and establish better payment terms.
Customer
concentration
For
the three months ended September 30, 2024, we had one major customer, which accounted for approximately 15% or $580 of total revenue.
For the six months ended September 30, 2024, we had two major customers, which accounted for approximately 23% or $1,089 of total revenue.
The related accounts receivable balance for these customers was $1,027 as of September 30, 2024, and $71 as of March 31, 2024.
For
the three and six months ended September 30, 2023, we had two major customers, which accounted for approximately 47% or $2,786 of total
revenue and 40% or $2,786 of total revenue, respectively. The related accounts receivable balance for these customers was approximately
$760 as of September 30, 2023, and $41 as of March 31, 2023.
For
the twelve months ended March 31, 2024, we had one customer that accounted for approximately 13% or $3,168 of total revenues individually
and in aggregate. There was no accounts receivable balance for this customer as of March 31, 2024. The Company has ended its wholesale
relationship with this customer as part of a broader strategy to enhance our relationships with our entire customer base.
For
the twelve months ended March 31, 2023, we had one customer that accounted for approximately 12% or $2,786 of total revenues individually
and in aggregate. The related accounts receivable balance for this customer was approximately $41 as of March 31, 2023.
Key
Financial Measures
We
use the following US GAAP and non-US GAAP financial measures to assess the progress of our business, make decisions on where to allocate
time and investment and assess then near-term and longer-term performance of our business:
| |
Three months ended September 30, | | |
Six months ended September 30, | |
| |
2024 | | |
2023 | | |
2024 | | |
2023 | |
| |
(unaudited) | | |
(unaudited) | | |
(unaudited) | | |
(unaudited) | |
| |
| | |
| | |
| | |
| |
Key Financial Measures | |
| | | |
| | | |
| | | |
| | |
Net revenue | |
| | | |
| | | |
| | | |
| | |
Wholesale | |
$ | 2,678 | | |
$ | 2,798 | | |
$ | 2,731 | | |
$ | 2,829 | |
Ecommerce | |
| 1,155 | | |
| 1,066 | | |
| 2,077 | | |
| 2,023 | |
Net revenue - subtotal | |
| 3,833 | | |
| 3,864 | | |
| 4,808 | | |
| 4,852 | |
Collaboration | |
| - | | |
| 2,024 | | |
| - | | |
| 2,024 | |
Total net revenue | |
| 3,833 | | |
| 5,888 | | |
| 4,808 | | |
| 6,876 | |
Gross profit | |
| 2,071 | | |
| 3,279 | | |
| 2,430 | | |
| 3,761 | |
Gross margin (1) | |
| 54 | % | |
| 56 | % | |
| 51 | % | |
| 55 | % |
Loss from operations | |
| (2,557 | ) | |
| (302 | ) | |
| (5,951 | ) | |
| (3,012 | ) |
Net loss | |
$ | (2,744 | ) | |
$ | (1,511 | ) | |
$ | (6,132 | ) | |
$ | (4,184 | ) |
Adjusted EBITDA (2) | |
$ | (1,996 | ) | |
$ | (958 | ) | |
$ | (4,898 | ) | |
$ | (2,920 | ) |
| |
Years ended March 31, | |
| |
2024 | | |
2023 | |
| |
(unaudited) | | |
(unaudited) | |
(Amounts in thousands, except percentages) | |
| | |
| |
Key Financial Measures | |
| | | |
| | |
Net revenue | |
| | | |
| | |
Wholesale | |
$ | 14,060 | | |
$ | 14,888 | |
Ecommerce | |
| 10,383 | | |
| 8,550 | |
Total net revenue | |
| 24,443 | | |
| 23,438 | |
Gross profit | |
| 9,231 | | |
| 8,756 | |
Gross margin (1) | |
| 37.8 | % | |
| 37.4 | % |
Loss from operations | |
| (7,675 | ) | |
| (8,625 | ) |
Net loss | |
$ | (8,722 | ) | |
$ | (10,305 | ) |
Adjusted EBITDA (2) | |
$ | (5,932 | ) | |
$ | (2,520 | ) |
(1) |
Gross
margin is defined as gross profit as a percentage of total net revenue. |
|
|
(2) |
We
define “Adjusted EBITDA” as net loss excluding interest expense, income tax benefit (expense), depreciation and amortization
and stock-based compensation expense. Adjusted EBITDA is a measure that is not defined in US GAAP. For further information about
how we calculate Adjusted EBITDA, the limitations of its use and a reconciliations to the most comparable US GAAP measure. |
Results
of Operations
Three
Months Ended September 30, 2024 as Compared to the Three Months Ended September 30, 2023
The
following is a comparison of our results of operations for the three months ended September 30, 2024 and 2023.
| |
Three months ended September 30, | | |
| |
| |
2024 | | |
2023 | | |
Change | |
| |
(unaudited) | | |
(unaudited) | | |
| |
(Amounts in thousands) | |
| | |
| | |
| |
Statements of operations data: | |
| | | |
| | | |
| | |
Net revenue | |
| | | |
| | | |
| | |
Wholesale | |
$ | 2,678 | | |
$ | 2,798 | | |
$ | (120 | ) |
Ecommerce | |
| 1,155 | | |
| 1,066 | | |
| 89 | |
Revenue - subtotal | |
| 3,833 | | |
| 3,864 | | |
| (31 | ) |
Collaborations | |
| - | | |
| 2,024 | | |
| (2,024 | ) |
Total Revenue | |
| 3,833 | | |
| 5,888 | | |
| (2,055 | ) |
Cost of goods sold | |
| 1,762 | | |
| 2,609 | | |
| (847 | ) |
Gross profit | |
| 2,071 | | |
| 3,279 | | |
| (1,208 | ) |
Operating expenses | |
| | | |
| | | |
| | |
Selling, general and administrative expenses | |
| 3,923 | | |
| 2,693 | | |
| 1,230 | |
Marketing and advertising expenses | |
| 705 | | |
| 888 | | |
| (183 | ) |
Total operating expenses | |
| 4,628 | | |
| 3,581 | | |
| 1,047 | |
Loss from operations | |
| (2,557 | ) | |
| (302 | ) | |
| (2,255 | ) |
Interest expense | |
| (188 | ) | |
| (392 | ) | |
| 204 | |
Foreign currency transactions gains/(losses) | |
| 1 | | |
| (817 | ) | |
| 818 | |
Net loss | |
| (2,744 | ) | |
| (1,511 | ) | |
| (1,233 | ) |
Other comprehensive gains/(losses) | |
| | | |
| | | |
| | |
Foreign currency translation gains | |
| 21 | | |
| 739 | | |
| (718 | ) |
Comprehensive loss | |
$ | (2,723 | ) | |
$ | (772 | ) | |
$ | (1,951 | ) |
Revenue
Total
revenue for the three months ended September 30, 2024 was $3,833 compared to $5,888 for the three months ended September 30, 2023, a
decrease of $2,055 or 35%. The decrease is primarily attributed to a collaboration with Hugo Boss in FY24 that ended FY24. The remaining
decrease of $30 is attributed to timing of wholesale shipments of $120 or 4% offset by an increase in ecommerce of $90 or 8% attributed
to enhanced brand awareness and the company’s focus on ecommerce. Ecommerce gross revenue increased to $1,671 an increase of $356
or 27% compared to the three months ended September 30, 2023. The end of season sale for autumn/winter 2023 (AW23) included an unusually
high percentage of product sold at a discount, making way for a significant new collection replacing many of our product lines for autumn/winter
2024 (AW24), in part due to an upcoming change in legislation in some of our markets for the use of Durable Water Repellency treatments.
The Company experiences higher return rates on discounted products and for the three months ended September 30, 2024, our returns as
a percentage of sales increased to 31% from 23% for the six months ended September 30, 2023.
The
Company did not look to extend the two-year collaboration with Hugo Boss as the relationship required the use of Perfect Moments supply
chain, designers, and took precedence over all other wholesalers. The change allows management to continue building the foundations of
future growth through better delivery times, improved quality, consistency, and extend our supplier relationships which will better serve
our wholesale partners and direct to consumer channels, driving longer terms sustainable revenue growth.
Cost
of goods sold
Cost
of goods sold for the three months ended September 30, 2024 was $1,762 compared to $2,609 for the three months ended September 30, 2023,
a decrease of $847 or 32%. The change in cost of goods sold is primarily attributed to a decline in sales.
Gross
profit and gross margin
Our
gross profit for the three months ended September 30, 2024, was $2,071 compared to $3,279 for the three months ended September 30, 2023,
a decrease of $1,208 or 37%. The decrease in gross profit is primarily attributed to a collaboration with Hugo Boss that ended in FY24.
Our gross margins were 54% compared to 56% in the prior year. Improving our gross margins remains an important focus, and we anticipate
our gross margins in our current fiscal year 2025 to significantly improve year-over-year. We are making significant progress across
all our margin expansion projects including opening our first U.S. distribution center in October 2024. Following the facility opening,
we realized an immediate improvement in operating efficiency. We will experience reduced duty costs for ecommerce orders in the second
half of this fiscal year, which will drive improved gross margins compared to last year. The decrease in gross margin for the current
quarter is attributed to the continuation of the end of season sale for autumn/winter 2023 (AW23) that included an unusually high percentage
of product sold at a discount, making way for a significant new collection replacing many of our product lines for autumn/winter 2024
(AW24), in part due to an upcoming change in legislation in some of our markets for the use of Durable Water Repellency treatments. In
addition, the Company had a greater percentage of ecommerce sales versus wholesale sales for the three months ended September 30, 2024
compared to September 30, 2023. Ecommerce margins are historically lower than wholesale.
The
Company has reclassified certain costs totaling $614 and $991 previously classified as cost of sales for the three and six months ended
September 30, 2023, respectively, to SG&A expenses to conform to the current year presentation.
Selling,
general and administrative expenses (“SG&A”)
SG&A
expenses consist of personnel related expenses, stock compensation expense, legal and professional fees, depreciation and amortization,
other selling, information technology, occupancy costs, travel and product sample costs.
SG&A
expenses for the three months ended September 30, 2024 were $3,923 compared to $2,693 for the three months ended September 30, 2023,
an increase of $1,230 or 46%. The increase is primarily attributed to an increase in stock compensation expense of $667, an increase
in people costs to support growth initiatives totaling $204, an increase in warehousing and merchant services due to increased returns
totaling $152, increased legal and professional fees of $119 attributed to the ASC litigation that has been settled and incremental public
company costs, dues and subscriptions of $83 primarily attributed to NYSE, and increased insurance cost of $75 attributed to D&O.
Marketing
and advertising expense
Marketing
and advertising expenses for the three months ended September 30, 2024 were $705 compared to $888 for the three months ended September
30, 2023, a decrease of $183 or 21%. The decrease is primarily attributed to lower event costs $277 leveraging our collaboration with
Diageo as the management is focused on lowering costs and return on investment, offset by the timing of photoshoots of $67, and digital
marketing costs of $55 to support growth.
Marketing
and Brand Highlights
●
The total social audience reached by content posted by global key opinion leaders (KOLs)1 about Perfect Moment was more than
203.3 million during Q2. This represents the total combined followers of the celebrities, influencers, models, media publications, and
fashion industry notables who organically posted about the brand during the quarter globally. Notable highlights include Instagram posts
by Priyanka Chopra Jonas (92.1 million followers) and Nick Jonas (35.4 million followers) wearing & tagging @perfectmomentsports.
Nina Dobrev also posted wearing Perfect Moment to her stories for her 26.2 million followers, as well as an Instagram story by Jasmine
Tookes tagging @perfectmomentsports for her 7.5 million followers.
●
The total number of unique visitors per month (UVPM) reached more than 1.2 billion during the period. This is the combined sum of UVPM
reached by all global digital media coverage achieved during the quarter.
●
Global media coverage during the quarter included an exclusive in Women’s Wear Daily on the new Soho store opening, as well as
coverage across ELLE, Vogue Scandinavia, Vogue India, The Standard, Hello! Magazine, Fashion Network, Fashion United.
1
The company defines a key opinion leader (KOL) as a person who is considered an expert on a certain topic and whose opinions are
respected by the public due to their trajectory and the reputation they have built. They are typically identified by their reach, social
media following and stature. KOL may include but is not limited to celebrities, social media influencers, fashion models, contributors
to media publications, and noted members of the fashion industry. There is no official listing or accreditation of KOLs, so the term
is subjective, and therefore the list and definition may vary from company to company. The source of the KOLs, social media and audience
reach statistics provided in this release are reports by the company’s public relations firm. No reliance should be made upon their
accuracy or timeliness.
Foreign
currency transactions gains (losses)
Foreign
currency transactions increased favourably by $818, from a loss of $817 for the three months ended September 30, 2023 to a gain of $1
for the three months ended September 30, 2024, mainly driven by fluctuations in the U.S. dollar to the U.K. pound sterling exchange rate.
Foreign
currency translation gains (losses)
Foreign
currency translation gains (losses) result from the process of translating the financial statements of our foreign entities’ functional
currency into USD. Foreign currency translation gains decreased by $718, from $739 for the three months ended September 30, 2023 to $21
for the three months ended September 30, 2024, mainly driven by fluctuations in the U.S. dollar to the U.K. pound sterling exchange rate.
Six
Months Ended September 30, 2024 as Compared to the Six Months Ended September 30, 2023
The
following is a comparison of our results of operations for the Six months ended September 30, 2024 and 2023.
| |
Six months ended September 30, | | |
| |
| |
2024 | | |
2023 | | |
Change | |
| |
(unaudited) | | |
(unaudited) | | |
| |
| |
| | |
| | |
| |
Statements of operations data: | |
| | | |
| | | |
| | |
Net revenue | |
| | | |
| | | |
| | |
Wholesale | |
$ | 2,731 | | |
$ | 2,829 | | |
$ | (98 | ) |
Ecommerce | |
| 2,077 | | |
| 2,023 | | |
| 54 | |
Revenue - subtotal | |
| 4,808 | | |
| 4,852 | | |
| (44 | ) |
Collaborations | |
| - | | |
| 2,024 | | |
| (2,024 | ) |
Total Revenue | |
| 4,808 | | |
| 6,876 | | |
| (2,068 | ) |
Cost of goods sold | |
| 2,378 | | |
| 3,115 | | |
| (737 | ) |
Gross profit | |
| 2,430 | | |
| 3,761 | | |
| (1.331 | ) |
Operating expenses | |
| | | |
| | | |
| | |
Selling, general and administrative expenses | |
| 7,223 | | |
| 5,176 | | |
| 2,047 | |
Marketing and advertising expenses | |
| 1,158 | | |
| 1,597 | | |
| (439 | ) |
Total operating expenses | |
| 8,381 | | |
| 6,773 | | |
| 1,608 | |
Loss from operations | |
| (5,951 | ) | |
| (3,012 | ) | |
| (2,939 | ) |
Interest expense | |
| (194 | ) | |
| (766 | ) | |
| 572 | |
Foreign currency transactions gains (losses) | |
| 13 | | |
| (406 | ) | |
| (419 | ) |
Net loss | |
| (6,132 | ) | |
| (4,184 | ) | |
| (1,948 | ) |
Other comprehensive gains | |
| | | |
| | | |
| | |
Foreign currency translation gains | |
| 7 | | |
| 351 | | |
| (344 | ) |
Comprehensive loss | |
$ | (6,125 | ) | |
$ | (3,833 | ) | |
$ | (2,292 | ) |
Revenue
Total
revenue for the six months ended September 30, 2024 was $4,808 compared to $6,876 for the six months ended September 30, 2023, a decrease
of $2,068 or 30%. The decrease is primarily attributed to a collaboration with Hugo Boss in FY24 totaling $2,024 that ended in FY24.
The remaining decrease of $44 is attributed to timing of wholesale shipments of $98 offset by an increase in ecommerce of $54 attributed
to enhanced brand awareness and the company’s focus on ecommerce. Ecommerce gross revenue increased to $3,398 an increase of $795
or 31% compared to the six months ended September 30, 2023, driven by continued growth in ecommerce revenue. The end of season sale for
autumn/winter 2023 (AW23) included an unusually high percentage of product sold at a discount, making way for a significant new collection
replacing many of our product lines for autumn/winter 2024 (AW24), in part due to an upcoming change in legislation in some of our markets
for the use of Durable Water Repellency treatments. The Company experiences higher return rates on discounted products and for the six
months ended September 30, 2024, our returns as a percentage of sales increased to 39% from 28% for the six months ended September 30,
2023.
The
Company did not look to extend the two-year collaboration with Hugo Boss as the relationship required the use of Perfect Moments supply
chain, designers, and took precedence over all other wholesalers. The change allows management to continue building the foundations of
future growth through better delivery times, improved quality, consistency, and extend our supplier relationships which will better serve
our wholesale partners and direct to consumer channels, driving longer terms sustainable revenue growth.
Cost
of goods sold
Cost
of goods sold for the six months ended September 30, 2024 was $2,378 compared to $3,115 for the six months ended September 30, 2023,
a decrease of $737 or 24%. The change in cost of goods sold is primarily attributed to a decline in sales.
Gross
Profit and gross margin
Our
gross profit for the six months ended September 30, 2024 was $2,430 compared to $3,761 for the six months ended September 30, 2023, a
decrease of $1,331 or 35%. The decrease in gross profit is primarily attributed to a collaboration with Hugo Boss in FY24 that ended
in FY24. Our gross margins were 51% compared to 55% in the prior year. Improving our gross margins remains an important focus, and we
anticipate our gross margins in our current fiscal year 2025 to significantly improve year-over-year. We are making significant progress
across all our margin expansion projects including opening our first U.S. distribution center in October 2024. Following the facility
opening, we realized an immediate improvement in operating efficiency. We will experience reduced duty costs for ecommerce orders in
the second half of this fiscal year, which will drive improved gross margins compared to last year. The decrease in gross margin for
the six months ended September 30, 2024 versus the six months ended September 30, 2023 is attributed to the end of season sale for autumn/winter
2023 (AW23) that included an unusually high percentage of product sold at a discount, making way for a significant new collection replacing
many of our product lines for autumn/winter 2024 (AW24), in part due to an upcoming change in legislation in some of our markets for
the use of Durable Water Repellency treatments. We also had a greater percentage of ecommerce sales versus wholesale sales for the six
months ended September 30, 2024 compared to September 30, 2023. Ecommerce margins are historically lower than wholesale.
Selling,
general and administrative expenses (“SG&A”)
SG&A
expenses for the six months ended September 30, 2024 were $7,223 compared to $5,176 for the six months ended September 30, 2023, an increase
of $2,047 or 39%. The increase is primarily attributed to an increase in stock compensation expense of $842, an increase in people costs
to support growth initiatives totaling $409, an increase in warehousing and merchant services due to increased returns totaling $331,
increased legal fees and professional fees of $255 attributed to the ASC litigation that has been settled and incremental public company
costs, increased insurance cost of $188 attributed to D&O, and dues and subscriptions of $129 attributed to NYSE.
Marketing
and advertising expense
Marketing
and advertising expenses for the six months ended September 30, 2024 were $1,158 compared to $1,597 for the six months ended September
30, 2023, a decrease of $439 or 28%. The decrease is primarily attributed to lower event costs $341 leveraging our collaboration with
Diageo, no amortization of marketing services totaling $185 in the prior year offset digital marketing costs of $53 to support growth.
Marketing
and Brand Highlights
●
The total social audience reached by content posted by global KOLs about Perfect Moment was more than 337.6 million during the period.
This represents the total combined followers of the celebrities, influencers, models, media publications, and fashion industry notables
who organically posted about the brand during the quarter globally. Notable highlights include Instagram posts by Priyanka Chopra (92.1
million followers), Nick Jonas (35.4 million followers) Paris Hilton (26.2 million followers) wearing and tagging @perfectmomentsports.
●
The total number of unique visitors per month (UVPM) reached more than 2.6 billion during the period. This is the combined sum of UVPM
reached by all global digital media coverage achieved during the quarter.
●
Global media coverage during the quarter included an exclusive article in British Vogue featuring the company’s new Spring Summer
2024 (“SS24”) campaign photographed by Grace Burns, as well as coverage across Women’s Wear Daily for SS24 and the
new Soho store opening, Vogue Hong Kong, Vogue Scandinavia, Vogue India, Vanity Fair, Harper’s BAZAAR, The Telegraph, WhoWhatWear,
Grazia, The Impression, Elle, The Standard, Hello! Magazine, Fashion Network, and Fashion United.
●
Launch of the Perfect Moment SS24 capsule collection at Soho House & Co’s Miami Pool House, generated significant brand awareness
during the off-season. The event coincided with the commencement of Miami Swim Week, where Perfect Moment hosted a brand activation that
included fashion models and social media influencers with collective reach of more than 1.8 million followers.
●
Launched a product resale program, “Perfect Second Moment,” in partnership with leading luxury platform, Reflaunt. By facilitating
the resale of pre-loved skiwear and accessories through Reflaunt’s technology, the program extends the longevity of Perfect Moment’s
high-quality luxury items and builds upon the brand’s reputation for quality and durability.
Foreign
currency transactions gains (losses)
Foreign
currency transactions increased favourably by $419, from a loss of $406 for the six months ended September 30, 2023 to a gain of $13
for the six months ended September 30, 2024, mainly driven by fluctuations in the U.S. dollar to the U.K. pound sterling exchange rate.
Foreign
currency translation gains (losses)
Foreign
currency translation gains (losses) result from the process of translating the financial statements of our foreign entities’ functional
currency into USD. Foreign currency translation gains decreased by $344, from $351 for the six months ended September 30, 2023 to $7
for the six months ended September 30, 2024, mainly driven by fluctuations in the U.S. dollar to the U.K. pound sterling exchange rate.
Use
of Non-GAAP Measures - Adjusted EBITDA
In
addition to our results under generally accepted accounted principles (“GAAP”), we present Adjusted EBITDA as a supplemental
measure of our performance. However, Adjusted EBITDA is not a recognized measurement under GAAP and should not be considered as an alternative
to net income, income from operations or any other performance measure derived in accordance with GAAP or as an alternative to cash flow
from operating activities as a measure of liquidity. We define Adjusted EBITDA as net income (loss), plus interest expense, depreciation
and amortization, stock-based compensation, financing costs and changes in fair value of derivative liability.
Management
considers our core operating performance to be that which our managers can affect in any particular period through their management of
the resources that affect our underlying revenue and profit generating operations in that period. Non-GAAP adjustments to our results
prepared in accordance with GAAP are itemized below. You are encouraged to evaluate these adjustments and the reasons we consider them
appropriate for supplemental analysis. In evaluating Adjusted EBITDA, you should be aware that in the future we may incur expenses that
are the same as or similar to some of the adjustments in this presentation. Our presentation of Adjusted EBITDA should not be construed
as an inference that our future results will be unaffected by unusual or non-recurring items.
| |
For the Three months Ended | | |
For the Six months ended | |
| |
September 30, 2024 | | |
September 30, 2023 | | |
September 30, 2024 | | |
September 30, 2023 | |
| |
(unaudited) | | |
(unaudited) | | |
(unaudited) | | |
(unaudited) | |
Net loss, as reported | |
$ | (2,744 | ) | |
$ | (1,511 | ) | |
$ | (6,132 | ) | |
$ | (4,184 | ) |
| |
| | | |
| | | |
| | | |
| | |
Adjustments: | |
| | | |
| | | |
| | | |
| | |
Interest expense | |
| 189 | | |
| 392 | | |
| 194 | | |
| 766 | |
Stock compensation expense | |
| 342 | | |
| 4 | | |
| 712 | | |
| 14 | |
Amortization of pre-paid marketing and services | |
| 111 | | |
| - | | |
| 111 | | |
| 185 | |
Depreciation and amortization | |
| 106 | | |
| 157 | | |
| 217 | | |
| 299 | |
Total EBITDA adjustments | |
| 748 | | |
| 553 | | |
| 1,234 | | |
| 1,264 | |
Adjusted EBITDA | |
$ | (1,996 | ) | |
$ | (958 | ) | |
$ | (4,898 | ) | |
$ | (2,920 | ) |
The
$1,038 decrease in adjusted EBITDA for the three months ended September 30, 2024 compared to the same period in 2023, is primarily attributed
to lower margin of $1,208 primarily attributed to a collaboration with Hugo Boss that ended in FY24, an increase in people costs to support
growth initiatives totaling $204, an increase in warehousing and merchant services due to increased returns totaling $152, increased
legal fees of $119 attributed to the ASC litigation that has been settled and SEC legal fee, dues and subscriptions of $83 attributed
to NYSE, and increased insurance cost of $75 attributed to D&O, all offset by favorable currency transactions totaling $818, and
lower marketing and advertising of $183.
The
$1,978 decrease in Adjusted EBITDA for the six months ended September 30, 2024 compared to the same period in 2023, is primarily attributed
to lower margin of $1,331 primarily attributed to a collaboration with Hugo Boss that ended in FY24, an increase in people costs to support
growth initiatives totaling $409, an increase in warehousing and merchant services due to increased returns totaling $331, increased
legal fees of $255 attributed to the ASC litigation that has been settled and SEC legal fees, increased insurance cost of $188 attributed
to D&O, and dues and subscriptions of $129 attributed to NYSE, all offset by favorable currency transactions totaling $419, and lower
marketing and advertising of $439.
We
present adjusted EBITDA because we believe it assists investors and analysts in comparing our performance across reporting periods on
a consistent basis by excluding items that we do not believe are indicative of our core operating performance. In addition, we use Adjusted
EBITDA in developing our internal budgets, forecasts, and strategic plan; in analyzing the effectiveness of our business strategies in
evaluating potential acquisitions; and in making compensation decisions and in communications with our board of directors concerning
our financial performance. Adjusted EBITDA has limitations as an analytical tool, which includes, among others, the following:
|
●
|
Adjusted
EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments; |
|
|
|
|
●
|
Adjusted
EBITDA does not reflect changes in, or cash requirements for, our working capital needs; |
|
|
|
|
●
|
Adjusted
EBITDA does not reflect future interest expense, or the cash requirements necessary to service interest or principal payments, on
our debts; and |
|
|
|
|
●
|
Although
depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have to be replaced in
the future, and the Adjusted EBITDA does not reflect any cash requirements for such replacements. |
Year
Ended March 31, 2024 as Compared to the Year Ended March 31, 2023
The
following table sets forth our results of operations for the years ended March 31, 2024 and 2023.
| |
Years ended March 31, | | |
| |
| |
2024 | | |
2023 | | |
Change | |
| |
| | |
| | |
| |
(Amounts in thousands) | |
| | | |
| | | |
| | |
Statements of operations data: | |
| | | |
| | | |
| | |
Net revenue | |
| | | |
| | | |
| | |
Wholesale | |
$ | 14,060 | | |
$ | 14,888 | | |
$ | (828 | ) |
Ecommerce | |
| 10,383 | | |
| 8,550 | | |
| 1,833 | |
Total Revenue | |
| 24,443 | | |
| 23,438 | | |
| 1,005 | |
Cost of goods sold | |
| 15,212 | | |
| 14,682 | | |
| 530 | |
Gross profit | |
| 9,231 | | |
| 8,756 | | |
| 475 | |
Operating expenses | |
| | | |
| | | |
| | |
Selling, general and administrative expenses | |
| 12,122 | | |
| 12,369 | | |
| (247 | ) |
Marketing and advertising expenses | |
| 4,784 | | |
| 5,012 | | |
| (228 | ) |
Total operating expenses | |
| 16,906 | | |
| 17,381 | | |
| (475 | ) |
Loss from operations | |
| (7,675 | ) | |
| (8,625 | ) | |
| 950 | |
Interest expense | |
| (1,311 | ) | |
| (1,840 | ) | |
| 529 | |
Foreign currency transactions gains | |
| 264 | | |
| 39 | | |
| 225 | |
Loss before income taxes | |
| (8,722 | ) | |
| (10,426 | ) | |
| 1,704 | |
Income tax benefit | |
| - | | |
| 121 | | |
| (121 | ) |
Net Loss | |
| (8,722 | ) | |
| (10,305 | ) | |
| 1,583 | |
Other comprehensive (losses) gains | |
| | | |
| | | |
| | |
Foreign currency translation (losses) gains | |
| (288 | ) | |
| 303 | | |
| (591 | ) |
Comprehensive loss | |
$ | (9,010 | ) | |
$ | (10,002 | ) | |
$ | 992 | |
Revenue
Total
revenue for the year ended March 31, 2024, was $24,443 compared to $23,438 for the year ended March 31, 2023, an increase of $1,005 or
4.3%. The increase is primarily attributed to an increase in ecommerce revenue of $1,833 or 21.4% versus the prior year. The increase
in ecommerce is attributed to our continued focus of enhancing brand awareness to drive ecommerce sales. The overall increase is offset
by a decrease in wholesale revenue of $828 or 5.6%. The decrease is attributed to higher purchases from our wholesale customers in fiscal
year 2023 due to the post Covid rebound.
Cost
of goods sold
Cost
of goods sold for the year ended March 31, 2024 was $15,212 compared to $14,682 for the year ended March 31, 2023, an increase of $530
or 3.6%. The change in cost of goods sold is primarily attributed to an increase in revenues.
Gross
profit and gross margin
Our
gross profit for the year ended March 31, 2024 was $9,231 compared to $8,756 for the year ended March 31, 2023, an increase of $475 or
5.4%.
Our
gross margins were 37.8% and flat compared to the 37.4% achieved in the prior year. The increase was primarily attributed to strategic
changes in ecommerce driven by less discounting and improvements in the supply chain with Global-E, offset by a decrease in wholesale
margin as well as a shift in revenue to lower margin ecommerce revenue.
We
anticipate our ecommerce margins to surpass wholesale margins in FY26.
Selling,
general and administrative expenses (“SG&A”)
SG&A
expenses consist of personnel related expenses, stock compensation expense, legal and professional fees, depreciation and amortization
and other selling, general and administrative expenses, including information technology, property related expenses, travel and product
sample costs.
SG&A
expenses for the year ended March 31, 2024 were $12,122 compared to $12,369 for the year ended March 31, 2023, a decrease of $247 or
2.0%. The decrease is primarily attributed to a decrease in stock compensation expense of $3,297 offset by an increase in labor of $965
to support growth and the listing on NYSE American, plus increases in legal $354, travel $269, audit fees $214, commissions $179, customer
bankruptcies $178, postage $166, design samples $161, information technology $128, and insurance costs $116.
Marketing
and advertising expense
Marketing
and advertising expenses for the year ended March 31, 2024 were $4,784 compared to $5,012 for the year ended March 31, 2023, a decrease
of $228 or 4.6%. The decrease is primarily attributed to a decrease in stock based expenses of $1,483 offset by investments in brand
awareness totaling $1,255 to drive ecommerce revenues and sell-through, which included a collaboration with Soho House that included
participating in the grand opening of their Portland Soho House, Verbier advertising and events, photoshoots, and digital marketing.
FY24
| April 1, 2023 – March 3, 2024 Key Metrics
|
● |
Total
Global unique visitors per month (“UVPM”) (Digital): 8,005,510,160 |
|
● |
Total
Global Circulation (Print): 100,888,018 |
|
● |
Total
PR Value of Print & Digital Coverage (Not Social): $30,979,755.00 |
Marketing
and Brand Highlights – Ski Season Q3 & Q4
|
● |
The
total social audience reached by content posted by global key opinion leaders (KOLs)1 about Perfect Moment was more than
296.6 million during the period. This represents the total combined followers of the celebrities, influencers, models, media publications,
and fashion industry notables who organically posted about the brand during the quarter globally. |
|
|
|
|
● |
The
total UVPM reached more than 7.5 billion during the period. This is the combined sum of UVPM reached by all global digital media
coverage achieved during the quarter. |
|
|
|
|
● |
Hosted
several brand events across the U.S. and Europe that included top fashion models and social media influencers with collective reach
of more than 71 million followers. |
|
|
|
|
● |
Received
broad media coverage during the quarter, including features in both US and British Vogue, Esquire, ELLE, Harper’s BAZAAR, Forbes,
WWD, Travel & Leisure, WhoWhatWear and accolades from Condé Nast Traveler, Town & Country, NY Magazine, Glamour, Evening
Standard, GQ, Rolling Stone, and Haute Living Magazine (LA and Miami). |
|
|
|
|
● |
Marfa
Stance & Perfect Moment collaborated to create a 4-piece buildable and adaptable capsule collection comprising of two jacket
styles and two accessories. The exclusive collection was gifted globally and received recognition in three separate stories by British
Vogue reaching more than 3 million digital readers per month. |
|
|
|
|
● |
Featured
on the front cover of Modern Luxury Aspen’s Holiday 2023/Winter 2024 issue, featuring model Kate Love wearing exclusively Perfect
Moment. Included an eight-page fashion feature with Kate Love styled in Perfect Moment’s autumn/winter 2023 (AW23) collection,
and a two-page profile feature with Jane Gottschalk our Chief Creative Officer. As the top luxury fashion publication in Aspen, Modern
Luxury Aspen has 50,000 print subscribers and more than 1.1 million digital readers per month. |
Note1:
The company defines a key opinion leader (KOL) as a person who is considered an expert on a certain topic and whose opinions are
respected by the public due to their trajectory and the reputation they have built. They are typically identified by their reach, social
media following and stature. KOL may include but is not limited to celebrities, social media influencers, fashion models, contributors
to media publications, and noted members of the fashion industry. There is no official listing or accreditation of KOLs, so the term
is subjective, and therefore the list and definition may vary from company to company. The source of the KOLs, social media and audience
reach statistics provided in this release are reports by the company’s public relations firm. No reliance should be made upon their
accuracy or timeliness.
Foreign
currency transactions gains
Foreign
currency transactions gains increased by $225, from $39 for the year ended March 31, 2023, to $264 for the year ended March 31, 2024,
mainly driven by fluctuations in the U.S. dollar to the U.K. pound sterling exchange rate.
Foreign
currency translation gains (losses)
Foreign
currency translation gains (losses) result from the process of translating the financial statements of our foreign entities’ functional
currency into USD. Foreign currency translation losses decreased unfavorably by $591, a gain of $303 during the year ended March 31,
2023 to a loss of $288 during the year ended March 31, 2024, mainly driven by fluctuations in the US dollar to the UK pound sterling
exchange rate.
Use
of Non-GAAP Measures - Adjusted EBITDA
In
addition to our results under generally accepted accounted principles (“GAAP”), we present Adjusted EBITDA as a supplemental
measure of our performance. However, Adjusted EBITDA is not a recognized measurement under GAAP and should not be considered as an alternative
to net income, income from operations or any other performance measure derived in accordance with GAAP or as an alternative to cash flow
from operating activities as a measure of liquidity. We define Adjusted EBITDA as net income (loss), plus interest expense, depreciation
and amortization and stock-based compensation.
Management
considers our core operating performance to be that which our managers can affect in any particular period through their management of
the resources that affect our underlying revenue and profit generating operations in that period. Non-GAAP adjustments to our results
prepared in accordance with GAAP are itemized below. You are encouraged to evaluate these adjustments and the reasons we consider them
appropriate for supplemental analysis. In evaluating Adjusted EBITDA, you should be aware that in the future we may incur expenses that
are the same as or similar to some of the adjustments in this presentation. Our presentation of Adjusted EBITDA should not be construed
as an inference that our future results will be unaffected by unusual or non-recurring items.
| |
For the Years ended | |
| |
March 31, 2024 | | |
March 31, 2023 | |
| |
| | |
| |
Net income / (loss), as reported | |
$ | (8,722 | ) | |
$ | (10,305 | ) |
| |
| | | |
| | |
Adjustments: | |
| | | |
| | |
Interest expense | |
| 1,311 | | |
| 1,840 | |
Stock compensation expense | |
| 739 | | |
| 4,036 | |
Amortization of stock-based marketing services | |
| 185 | | |
| 1,483 | |
Depreciation and amortization | |
| 555 | | |
| 547 | |
Income tax benefit | |
| - | | |
| (121 | ) |
Total EBITDA adjustments | |
| | | |
| | |
Adjusted EBITDA | |
$ | (5,932 | ) | |
$ | (2,520 | ) |
The
$3,412 decrease in Adjusted EBITDA for the year ended March 31, 2024 compared to the same period in 2023, was primarily driven by an
increase in investments in brand awareness totaling $1,255 to drive ecommerce revenues and wholesale sell-through, which included a collaboration
with Soho House, Verbier advertising and events, an increase in labor of $965 to support growth and listing on NYSE American, plus increases
in legal $354, travel $269, audit fees $214, commissions $179, customer bankruptcies $178, postage $166, design samples $161, information
technology $128, and insurance costs $116, offset by an increase in gross profit of $475.
We
present adjusted EBITDA because we believe it assists investors and analysts in comparing our performance across reporting periods on
a consistent basis by excluding items that we do not believe are indicative of our core operating performance. In addition, we use Adjusted
EBITDA in developing our internal budgets, forecasts, and strategic plan; in analyzing the effectiveness of our business strategies in
evaluating potential acquisitions; and in making compensation decisions and in communications with our board of directors concerning
our financial performance. Adjusted EBITDA has limitations as an analytical tool, which includes, among others, the following:
|
● |
Adjusted
EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments; |
|
|
|
|
● |
Adjusted
EBITDA does not reflect changes in, or cash requirements for, our working capital needs; |
|
|
|
|
● |
Adjusted
EBITDA does not reflect future interest expense, or the cash requirements necessary to service interest or principal payments, on
our debts; and |
|
|
|
|
● |
Although
depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have to be replaced in
the future, and the Adjusted EBITDA does not reflect any cash requirements for such replacements. |
Seasonality
and Quarterly Trends
Our
business is seasonal with revenue concentrated in northern hemisphere countries. Revenue is elevated in the quarters ending September
30, December 31 and March 31 driven by sales of ski and outerwear through the fall and winter months. In the quarter ending June 30 sales
are driven by swimwear and activewear. Our growth rate fluctuates quarter-on-quarter as a result of the seasonality of our business.
We expect this fluctuation to continue. In addition to seasonality, quarter-on-quarter results are expected to be impacted by the timing
of goods production and delivery, promotional activities and the addition of new products and geographies as the business grows. The
business is also subject to the impact of economic cycles that influence retail apparel trends.
Liquidity
and Capital Resources
As
of September 30, 2024, we had cash and cash equivalents of $725, restricted cash of $1,825 and an accumulated deficit of $55,109. Historically,
Perfect Moment has generated negative cash flows from operations and has primarily financed its operations through private and public
sales of equity securities, debt and working capital finance. Overall, cash and cash equivalents and restricted cash, in aggregate, decreased
by $5,360 million, from $7,910 million as of March 31, 2024 to $2,550 as of September 30, 2024.
On December 6,
2024 the Company entered into a convertible note purchase agreement pursuant to which the Company sold an accredited investor (the “Investor”)
a convertible secured promissory note (the “Convertible Note”) in the aggregate principal amount of $2,000. The Convertible
Note bears interest at rate of 15% per annum, is due and payable one year from the date of issuance, is secured by the assets of the
Company and is convertible into shares of Common Stock of the Company at a conversion price of $1.00 per share. Further to the terms
of the Note, 33% of all net proceeds received from this Offering after the first $2,000 in net proceeds shall be used to repay outstanding
amounts under this Note.
The
Company, through PMA, has a trade finance facility extended on goods for which letters of credit are issued to the Company’s suppliers
by HSBC. As of September 30, 2024 and March 31, 2024 the Company had an trade finance facility limit of $2,700 and $5,000 respectively.
Amounts
owed relating to issued letters of credit do not become the Company’s responsibility until the Company receives the manufactured
clothing goods from suppliers. Once drawn, the company has the option of 195 days credit, in the form of a loan, before repayment is
due. For drawings in Hong Kong dollars, the interest rate equals HIBOR plus 3.0%, and for drawings in U.S. dollars, the interest rate
equals SOFR plus 3.3%.
As
of September 30, 2024 and March 31, 2024 the outstanding balance under the trade finance facility was $906 and $0 respectively. As of
September 30, 2024 and March 31, 2024, there was $1,941 and $0, respectively, in outstanding pledged letters of credit by HSBC. As of
September 30, 2024 , total pledged letters of credit and trade loans sum to $2,845, which was secured by a charge of $1,825, held as
restricted cash held with HSBC. The trade finance facility is also secured by a guarantee by Perfect Moment Ltd. in the amount of $2,000.
We
expect operating losses and negative cash flows from operations to continue into the foreseeable future as we continue to invest in growing
our business and expanding our infrastructure. Our primary uses of cash include personnel and marketing expenditures, inventory, capital
investment and expenditures in technology and incremental expenses arising from distribution center operating costs to support our operations
and our growth.
As
of September 30, 2024, our cash and cash equivalents and restricted cash are mainly held in U.S. dollar, U.K. pound sterling, Hong Kong
dollar, and euro cash accounts with high credit quality financial institutions. As a result of the seasonality of our business, we typically
draw down on our trade finance facilities during summer, fall and early winter to meet a large proportion of the cost of goods associated
with the manufacture of our fall/winter collection. Trade finance and debt factoring facilities support our working capital cycle through
to the late fall/winter season when wholesale receivables are paid and ecommerce revenues increase.
Our
ability to fund inventory, capital expenditures, and growth will depend on our ability to generate cash in the future. Our future ability
to generate cash from operations is, to a certain extent, subject to general economic, financial, competitive, regulatory and other conditions.
Based on our current level of operations, we believe our existing cash balances and expected cash flows from operations, alongside the
continuance of our existing financing arrangements, will be sufficient to meet our operating requirements for at least the next 12 months,
excluding financing to support production (i.e. timing of working capital). We may seek additional or alternative debt and equity financing
to that set out above. If we raise equity financing, our shareholders may experience significant dilution of their ownership interests.
If we conduct additional debt financing, the terms of such debt financing may be similar or more restrictive that the terms of our current
financing arrangements and we would have additional debt service obligations. In the event that additional financing is required from
outside sources, we may not be able to raise it on terms acceptable to us or at all. If we are unable to raise additional capital when
desired, our business, financial condition and results of operations could be harmed.
The
report of our independent registered public accounting firm that accompanies our audited consolidated financial statements for the fiscal
years ended March 31, 2024 and March 31, 2023, includes a going concern explanatory paragraph in which such firm expressed that there
is substantial doubt about our ability to continue as a going concern. Our consolidated financial statements contained in this Quarterly
Report do not include any adjustments that might result if we are unable to continue as a going concern. If we are unable to continue
as a going concern, holders of our securities might lose their entire investment. As discussed above, although we plan to attempt to
raise additional capital through one or more private placements or public offerings, the doubts raised relating to our ability to continue
as a going concern may make our shares an unattractive investment for potential investors. These factors, among others, may make it difficult
to raise any additional capital and may cause us to be unable to continue to operate our business.
The
following table shows summary consolidated cash flow information for the periods presented:
| |
Six months ended September 30, | |
| |
2024 | | |
2023 | |
| |
(unaudited) | | |
(unaudited) | |
| |
| | |
| |
Consolidated statement of cash flow data: | |
| | | |
| | |
Net cash used in operating activities | |
$ | (7,734 | ) | |
$ | (1,850 | ) |
Net cash used in investing activities | |
| (102 | ) | |
| (82 | ) |
Net cash provided by financing activities | |
$ | 2,507 | | |
$ | 2,026 | |
Cash
Flows from Operating Activities
During
the six months ended September 30, 2023, operating activities used $1,850 in cash and cash equivalents and restricted cash, primarily
resulting from a net loss of $4,184, an adjustment to add back non-cash charges of $1,718 and a net cash inflow from changes in operating
assets and liabilities of $616. Net cash used by changes in operating assets and liabilities during the six months ended September 30,
2023 consisted primarily of an inflow of cash as a result of a $1,891 increase in unearned revenue, an increase of $1,469 in trade payables,
an increase of $305 in accrued expenses and a decrease of $122 in prepaids and other current assets, offset by an outflow of cash as
a result of a $1,399 increase in accounts receivable, and a $1,769 increase in inventories. The movements being general timing of working
capital receipts and payments.
| |
Years ended March 31, | |
| |
2024 | | |
2023 | |
| |
| | |
| |
(Amounts in thousands) | |
| | | |
| | |
Consolidated statement of cash flow data: | |
| | | |
| | |
Net cash used in operating activities | |
$ | (4,453 | ) | |
$ | (3,510 | ) |
Net cash used in investing activities | |
| (211 | ) | |
| (249 | ) |
Net cash provided by financing activities | |
$ | 8,162 | | |
$ | 6,930 | |
Cash
Flows from Operating Activities
During
the six months ended September 30, 2024, operating activities used $7,734 in cash and cash equivalents and restricted cash, primarily
resulting from a net loss of $6,132, an adjustment to add back non-cash charges of $961 and a net cash outflow from changes in operating
assets and liabilities of $2,563. Net cash used by changes in operating assets and liabilities during the six months ended September
30, 2024 consisted primarily of an inflow of cash from a $2,559 increase in trade payables, a $908 increase in unearned revenue, offset
by a cash outflow as a result of a $2,811 increase in inventories, $1,435 increase in accounts receivable, $1,425 increase in prepaids
and other current assets and a $359 decrease in accrued expenses.
During
the year ended March 31, 2024, operating activities used $4,453 in cash and cash equivalents primarily resulting from a net loss of $8,722,
offset by non-cash charges of $3,167 and a net cash inflow from changes in operating assets and liabilities of $1,102. The changes in
operating assets and liabilities during the year ended March 31, 2024 consisted primarily of a $1,304 increase in accrued expenses, a
$295 increase in trade payables, and a $240 increase in unearned revenue, offset by a $349 increase in inventory, a $238 increase in
accounts receivable, a $219 increase in prepaid expense and other current assets, and a $106 decrease in operating leases. During the
year ended March 31, 2023, operating activities used $3,510 in cash and cash equivalents, primarily resulting from a net loss of $10,305,
offset by non-cash charges of $8,555 and a net cash outflow from changes in operating assets and liabilities of $1,760. The changes in
operating assets and liabilities during the year ended March 31, 2023 consisted primarily of a $812 increase in inventories, $759 decrease
in accounts payables, a $519 increase in trade receivables, and a $515 decrease in unearned revenue, offset by a $514 increase in accrued
expenses, and a $321 decrease in prepaid and other current assets.
Cash
Flows from Investing Activities
Cash
used in investing activities was $102 in the six months ended September 30, 2024 and $82 in the six months ended September 31, 2023,
an increase of $20, primarily due to an increase of software and website development capital expenditures.
Cash
used in investing activities was $211 in the year ended March 31, 2024 and $249 in the year ended March 31, 2023, a decrease of $38,
primarily due to a reduction of software and website development capital expenditures.
Cash
Flows from Financing Activities
Net
cash obtained from financing activities during the six months ended September 30, 2024 was $2,507 mainly attributed to $2,000 net proceeds
from short term borrowings and $906 in net proceeds from trade finance facilities, offset by $399 in repayment of short term borrowings.
Net
cash obtained from financing activities during the six months ended September 30, 2023 was $2,026 primarily resulting from $2,179 net
proceeds from the issuance of common shares and $847 in proceeds from trade finance facilities, offset by $875 repayment of trade finance
facilities and $125 of deferred offering costs.
Net
cash obtained from financing activities during the year ended March 31, 2024 was $8,162, resulting from $6,009 in net proceeds from our
initial public offering, $2,179 in net proceeds from the issuance of common shares and $1,847 in net proceeds from trade finance facilities,
offset by $1,873 in repayment of trade finance facilities. Net cash obtained from financing activities during the year ended March 31,
2023 was $6,930, primarily attributed to net proceeds from the issuance of Series A preferred stock totaling $5,200, net proceeds from
debt financing totaling $2,555, offset by the repayment of shareholder loans of $565 and repayment of trade finance facilities of $239.
Off-Balance
Sheet Arrangements
We
did not have during the periods presented, and we do not currently have, any off-balance sheet financing arrangements or any relationships
with unconsolidated entities or financial partnerships, including entities sometimes referred to as structured finance or special purpose
entities, that were established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited
purposes.
Critical
Accounting Policies and Estimates
Our
management’s discussion and analysis of our financial condition and results of operations is based on our consolidated financial
statements, which have been prepared in accordance with U.S. GAAP. The preparation of those consolidated financial statements requires
our management to make judgments and estimates that affect the reported amounts of assets and liabilities and the disclosure of contingent
assets and liabilities at the date of the consolidated financial statements, as well as the reported revenue generated, and expenses
incurred during the reporting periods. Our estimates are based on our historical experience and on various other factors that we believe
are reasonable under the circumstances, the results of which form the basis for making judgements about the carrying value of asset and
liabilities that are not readily apparent from other sources. Significant estimates inherent in the preparation of the consolidated financial
statements include reserves for uncollectible accounts receivables; realizability of inventory; customer returns; useful lives and impairments
of long-lived tangible and intangible assets; accounting for income taxes and related uncertain tax positions; and the valuation of stock-based
compensation awards. Actual results may differ from these judgements and estimates under different assumptions or conditions and any
such differences may be material
We
believe that the accounting policies discussed below are critical to understanding our historical and future performance, as these policies
relate to the more significant areas involving management’s judgements and estimates.
Revenue
recognition
The
majority of the Company’s revenue is recognized at a point in time based on the transfer of control. In addition, the majority
of the Company’s contracts do not contain variable consideration and contract modifications are minimal. The majority of the Company’s
revenue arrangements generally consists of a single performance obligation to transfer promised goods. Revenue is reported net of markdowns,
discounts and sales taxes collected from customers on behalf of taxing authorities. Revenue is also presented net of an allowance for
expected returns where contracts include the right of return.
We
estimate returns on an ongoing basis to estimate the consideration from the customer that we expect to ultimately receive. Consideration
in determining our estimates for returns may include agreements with customers, the Company’s return policy and historical and
current trends. We record the returns as a reduction to net sales in our consolidated statements of operations and the recognition of
a provision for returns within accrued expenses in our consolidated balance sheets and the estimated value of inventory expected to be
returned as an adjustment to inventories, net.
Revenue
is comprised of direct-to-consumer ecommerce revenue through the Company’s website and revenue related to wholesalers.
Revenue
is recognized when performance obligations are satisfied through the transfer of control of promised goods to the Company’s customers.
Control transfers once a customer has the ability to direct the use of, and obtain substantially all of the benefits from, the product.
This includes the transfer of legal title, physical possession, the risks and rewards of ownership, and customer acceptance. For direct-to-consumer
ecommerce revenue, the Company receives payment before the customer receives the promised goods. Revenue is only recognized once the
goods have been delivered to the customer. Sales to wholesale customers are recognized when the customer has control which will depend
on the agreed upon International Commercial Terms. For inventories sold on consignment to wholesalers, the Company records revenue when
the inventory is sold to the third-party customer by the wholesaler. The Company may issue merchant credits, which are essentially refund
credits. The merchant credits are initially deferred and subsequently recognized as revenue when tendered for payment.
The
Company’s business is significantly affected by the pattern of seasonality common to most retail apparel businesses. Historically,
the Company has recognized a significant portion of its revenue in the fourth fiscal quarter of each year as a result of increased net
revenue during the ski season.
Accounts
receivable
Accounts
receivable primarily arise out of sales to wholesale accounts and ecommerce partners. The allowance for doubtful accounts represents
management’s best estimate of probable credit losses in accounts receivable using the incurred loss methodology. Receivables are
written off against the allowance when management believes that it is probable the amount receivable will not be recovered. Additionally,
the Company records higher allowances in the first and third quarters following its peak sales seasons after the Company determines it
to be probable that it will not collect the related receivables.
Inventories
Inventories,
consisting of finished goods, inventories in transit, and raw materials, are initially recognized at cost and subsequently measured at
the lower of cost or net realizable value. Cost is determined on a first-in, first-out basis and is comprised of all costs of purchases,
costs of conversion and other costs incurred in bringing the inventories to their present location and condition.
The
Company periodically reviews its inventories and makes a provision as necessary to appropriately value goods that are obsolete, have
quality issues, or are damaged. The amount of the provision is equal to the difference between the cost of the inventory and its net
realizable value based upon assumptions about product quality, damages, future demand, selling prices, and market conditions. If changes
in market conditions result in reductions in the estimated net realizable value of its inventory below its previous estimate, the Company
would increase its provision in the period in which it made such a determination.
In
addition, the Company provides for inventory shrinkage based on historical trends from actual physical inventory counts. Inventory shrinkage
estimates are made to reduce the inventory value for lost or stolen items. The Company performs a physical inventory at least count once
a year and adjusts the shrinkage reserve accordingly.
Stock-based
compensation
The
Company maintains the 2021 Plan, which provides for the grant of incentive stock options, non-statutory stock options, stock appreciation
rights, restricted stock awards, restricted stock units and performance units and performance shares to employees, directors and consultants
of the Company or any parent or subsidiary of the Company. The purpose of the 2021 Plan is to enable the Company to attract and retain
the best available personnel for positions of substantial responsibility, to provide additional incentive to employees, directors and
consultants of the Company or any parent or subsidiary of the company, and to promote the success of the Company’s business. The
Company has historically granted stock options to non-employees in exchange for the provision of services, both under the 2021 Plan and
outside of the 2021 Plan.
The
Company accounts for such awards based on ASC 505 and 718, whereby the value of the award is measured on the date of grant and recognized
as compensation expense on a straight-line basis over the vesting period. The Company measures fair value as of the grant date for options
and warrants using the Black Scholes option pricing model and for common share awards using a weighted average of the Black Scholes method
and probability-weighted expected return method (PWERM).
The
inputs into the Black Scholes option pricing model are subjective and generally require significant judgment. The fair value of the shares
of common and preferred stock has historically been determined by the Company’s management with the assistance of third-party specialists
as there was no public market for the common stock. The fair value is obtained by considering a number of objective and subjective factors,
including the valuation of comparable companies, sales of preferred stock to unrelated third parties, projected operating and financial
performance, the lack of liquidity of common and preferred stock and general and industry specific economic outlook, amongst other factors.
The expected term represents the period that the Company’s stock options are expected to be outstanding and is determined using
the simplified method (based on the mid-point between the vesting date and the end of the contractual term) as the Company’s stock
option exercise history does not provide a reasonable basis upon which to estimate expected term. Because the Company is privately held
and does not have an active trading market for its common and preferred stock for a sufficient period of time, the expected volatility
was estimated based on the average volatility for comparable publicly traded companies, over a period equal to the expected term of the
stock option grants. The risk-free rate assumption is based on the U.S. Treasury zero coupon issues in effect at the time of grant for
periods corresponding with the expected term of the option. The Company has never paid dividends on its common stock and does not anticipate
paying dividends on common stock in the foreseeable future. Therefore, the Company uses an expected dividend yield of zero.
Recent
Accounting Pronouncements
For
recent accounting pronouncements, see Note 2 of our unaudited condensed consolidated financial statements included in this report.
Quantitative
and Qualitative Disclosures about Market Risk
We
are exposed to market risks in the ordinary course of our business. These risk primarily include:
Interest
rate risk
The
fair value of our cash equivalents, held primarily in cash deposits, have not been significantly impacted by increases or decreases in
interest rates to date, due to the short-term nature of these instruments. The interest expense associated with our letter of credit
trade finance facility and debt factoring facilities are composed of a fixed spread over HIBOR or SOFR. The fee associated with revenue
financing is fixed and the interest rate on our convertible bridge loan is accrued at a fixed rate also. We are exposed to interest rate
risk where the interest expense associated with our financing arrangements is depending upon HIBOR or SOFR, a floating reference rate,
or in the event that the fixed interest rate associated with our financing arrangements is increased upon roll-over of the financing
arrangement at its contractual maturity. Fluctuations in interest rates have not been significant to date. We do not expect that interest
rates will have a material impact on our results of operations, owing to the size and short-term nature of the floating rate financing
arrangements.
Inflation
risk
We
are beginning to observe increases in our costs of goods sold, in particular, transportation costs. If these cost increases are sustained
and we become subject to significant inflationary pressures, we may not be able to fully offset such higher costs. Our inability to do
so could harm our business, results of operations or financial condition.
Foreign
exchange risk
To
date, revenue has primarily been generated in U.S. dollar, U.K. pound sterling and euro. As a result, our revenue may be subject to fluctuations
due to changes in foreign currency exchange rates, particularly changes in U.K. pound sterling and euros relative to the U.S. dollar.
Our foreign exchange risk is less pronounced for our cost of sales as to our cost of goods sold being predominantly U.S. dollar denominated.
Our selling, general and administrative expenses are primarily made up of U.S. dollar, Hong Kong dollar, U.K. pound sterling and euro
amounts. Although a portion of our non-U.S. dollar costs offset non-U.S. dollar revenue, a currency mismatch arises as to the amount
and timing of our different currency cash flows. To date, we have not hedged our foreign currency exposure. We will continue to monitor
the impact of foreign exchange risk and review whether to implement a hedging strategy to minimize this risk in future accounting periods.
Hedging strategies where implemented are unlikely to completely mitigate this risk. To the extent that foreign exchange risk is not hedged
it may result in harm to our business, results of operations and financial condition.
BUSINESS
Overview
Our
mission is to become the number one luxury ski brand in the world. We exist to inspire shared perfect moments. We aim to deliver this
by creating statement pieces to ski, surf, swim and move in for perfect moments and the people who make them.
Perfect
Moment is a luxury lifestyle brand that combines fashion and technical performance for its ranges of skiwear, outerwear, swimwear and
activewear. We create apparel and products that feature what we believe is an unmatched combination of fashion, form, function and fun
for women, men and children..
Today,
the brand continues to draw on its rich heritage of performance garments and statement designs. Retro-inspired vivid and bold color palettes
complement technical fabrics to deliver fashion, form, function and fun for women, men and children. Initially known for its on-and-off
the slopes skiwear, in 2016 PMA developed a summer range inspired by the island of Ibiza to bring its unique style to swimwear and activewear.
We believe our bold fashion and technical proposition resonates with the modern fashion-conscious consumer that sees value in authentic
European heritage and statement-design tailored for an active and healthy lifestyle at a compelling quality-to-value price point.
Perfect
Moment’s growth plan is predicated on (i) continuing to develop its winter and summer product ranges at improved gross margins,
including extensions into more all-year-round lifestyle ranges, (ii) drive more direct sales through its marketing strategies and (iii)
test strategic pop-up and physical retail.
Our
Industry
We
operate at the intersection of luxury fashion and multi-channel commerce. The global luxury industry is large and characterized by specific
market dynamics and consumer trends that are shaping the future of the industry, including the following:
Large,
Stable and Resilient Addressable Markets
Perfect
Moment has an attractive luxury ski apparel market in which it believes it is well-positioned and has a large growth runway. According
to EIN Presswire, the global luxury ski wear market was valued at $1.6 billion in 2022 and is expected to expand at a Compound Annual
Growth Rate (“CAGR”) of 6.35% reaching $2.4 billion by 2028. We believe the global luxury ski wear market has a relatively
narrow target demographic and that this demographic is characterized by relatively high affluence and either proximity to a ski area
or a location with a traditional interest in skiing as a recreational activity. We believe that due to the relatively high affluence
and international nature of the demographic, there has been, and continues to be, significant space for premium and luxury products that
deliver both fashion and technical performance.
Perfect
Moment has started to make inroads into the adjacent, significantly larger, global luxury outerwear market, which we believe is set to
continue growing, yet remains somewhat fragmented and localized. The global luxury outerwear market, compared to the global luxury ski
wear market, is a larger and faster growing market. According to Research Reports World, the global luxury outerwear market was valued
at $15.9 billion in 2022 and is expected to expand at a CAGR of 6.51% reaching $23.2 billion by 2028. Again, we believe the demographic
for this market has relatively high affluence but has a broader geographical spread as it is not linked to the activity of skiing. In
the global luxury outerwear market, we believe an increasingly large number of consumers are turning to heritage brands with technical
credentials for luxury outerwear products that not only serve a technical function but also make a fashion statement.
In
addition, Perfect Moment is also targeting the broader leisure markets for swimwear, activewear and lifestyle products. Both the global
luxury ski wear market and global luxury outerwear market share some key consumer demographics and purchasing behavior with the broader
leisure markets. We believe these markets stretch beyond skiing and winter sports to a range of healthy and athletic pursuits, with products
increasingly being worn as part of a broader day-to-day lifestyle statement. We also believe the growth of this market goes hand-in-hand
with broader cultural shifts, such as a greater emphasis on health, exercise and well-being, as well as a relaxation in dress codes at
work and social occasions. Based on the characteristics of these respective markets, we believe Perfect Moment has the right brand profile,
geographic footprint, target demographic, marketing tools and operational expansion plan to gain significant share.
Luxury
Channel Shift to Online
According
to Bain & Company (“Bain”), online is set to become the leading channel for luxury purchases by 2030. The online share
of the global personal luxury goods market in 2017 was 9%, significantly lower than other retail markets, according to Bain, which has
been driven by luxury brands’ cautious approach to adopting technology and social platforms; however, online sales accounted for
22% of the luxury goods market in 2021 and online sales are expected to become a larger percentage of the total luxury market, reaching
32% to 34% by 2030.
Transition
to Digital
We
believe the digital shopping behavior of consumers is evolving at a rapid pace and the shift to digital is affecting how the luxury industry
and consumers interact. E-commerce sales have climbed steadily for years, according to Statista, with continuous further growth expected.
Statista estimates a growth in global e-commerce market revenue from approximately $2.4 billion in 2017 to approximately $8.1 billion
in 2026, and with the COVID-19 pandemic, e-commerce use among consumers has advanced even faster than expected. Since the start of the
COVID-19 pandemic in March 2020, according to Statista, there have been a significant number of first-time online shoppers around the
world.
On
the marketing side, we believe that inspiration and trends have shifted from editorial content on the printed pages of monthly fashion
magazines to the real-time social media channels of the world’s leading fashion bloggers, influencers and celebrities.
Generational
Demographic Shift
As
new generations of global luxury consumers account for a larger share of spending, we believe they are fundamentally changing the way
luxury products are purchased. According to Bain, Generation Y and Generation Z accounted for all of the market’s growth in 2022.
The spending of Generation Z and the younger Generation Alpha is set to grow three times faster than that of other generations though
2030, making up a third of the market. Generation Y, Generation Z and Generation Alpha are forecast by Bain to become the biggest buyers
of luxury by 2030, representing 80% of global purchases.
Emerging
Markets and Future Growth
We
believe the demand for luxury fashion is truly global. According to Bain, consumers of luxury fashion have traditionally been from Europe
and the Americas, but, by 2030, mainland China is forecast to overcome the Americas and Europe to become the biggest global luxury market.
Growth of the global luxury goods market is expected to be significantly driven by demand from China and from emerging markets, including
India and emerging Southeast Asian and African countries, based on forecasts between 2022 and 2030. Chinese consumers are forecast by
Bain to regain their pre-COVID-19 status as the dominant nationality for luxury, growing to represent circa 40% of global purchases by
2030.
Our
Strengths
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Strong
Brand Positioning. Perfect Moment’s affordable luxury offering sits below the ultra-luxury positioning and luxury performance
positioning by our direct luxury competitors. Most of our competitors skew to either fashion or pure performance, while Perfect Moment
focuses on both. |
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Authentic
Brand That Resonates with Highly Valuable Customer Segments. With the Perfect Moment brand having approximately 40 years
of European ski and worldwide surf heritage, bold fashion, distinct design aesthetic and technical performance, we believe our products
and our mission resonate with the modern fashion-conscious consumer who sees value in authentic European heritage and statement-design
tailored for an active and healthy lifestyle, which generates brand loyalty among our key customers, Generation Y and Generation
Z consumers, and drives repeat purchases. |
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Proven
and Unique Marketing Engine and Significant Growth Runway. We believe that ecommerce will continue to shape the consumer
and retail industries by changing shopping behavior as well as contributing to the digital transformation of retail business models,
which we believe has been accelerated as a direct result of the COVID-19 pandemic. Our retail business commenced and continues to
exist primarily online. We are a direct-to-consumer retailer that utilizes technology to deliver what we believe is a customer experience
with a specific focus on engaging and interacting with the Generation Y and Generation Z tech-savvy consumer segment by offering
speed, convenience and a seamless customer experience. By selling directly through our digital platform, we control all aspects of
the customer experience and are able to engage with our community before, during and after purchase, through our digital platform
and social channels. We believe this direct engagement enables us to establish personal relationships at scale and provides us with
valuable customer data and feedback that we leverage across our organization to better serve our customers. We also have collaborations
with a growing group of A-list celebrities and influencers whom we consider having an authentic feel and on-brand partner collaborations
with luxury brands that we believe speak to the same audience. We also focus on top-tier editorial coverage in fashion magazines
and arrangements with luxury wholesale partners, which include The Wall Street Journal, Forbes, Vogue, Conde Nast Traveler and Harper’s
Bazaar, to name a few. We believe these marketing efforts will be translated into an engaged lifestyle-driven Instagram community. |
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Visionary,
Passionate and Committed Management Team. Through steady brand discipline and a focus on sustainable growth, our management
team has transformed a small family business into a global brand. We have assembled a team of seasoned executives from diverse and
relevant backgrounds who draw on experience working with a wide range of leading global companies including Burberry, Saint Laurent,
Missoni, Lane Crawford, Net-a-Porter, Nike, North Face, Rapha, Disney and Elemis. Members of our team have created and grown leading
luxury, fashion and digital businesses globally, and they retain a strong entrepreneurial spirit. Their leadership and passion have
accelerated our evolution into a lifestyle brand and the growth of our direct-to-consumer channel alongside strengthening our wholesale
business. |
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Multi-Channel
Distribution. Our global distribution strategy allows us to reach customers through two distinct, brand-enhancing channels.
In our wholesale channel, which as of March 31, 2024 extended into 25 countries, we carefully select the best retail partners and
distributors to represent our brand in a manner consistent with our heritage and growth strategy. As a result, we believe our wholesale
partnerships include best-in-class luxury and online retailers. Through our fast growing direct-to-consumer channel, which includes
our global ecommerce site, we are able to more directly control the customer experience, driving deeper brand engagement and loyalty,
while also driving towards more favorable margins. Our direct-to-consumer (“DTC”) ecommerce channel, www.perfectmoment.com,
is complemented by our luxury marketplace partnerships globally and in emerging markets. We employ product supply discipline across
both of our channels to manage scarcity, preserve brand strength and optimize profitable growth for us and our retail partners. Going
forward, we plan to open a limited number of pop-up and retail stores in major metropolitan centers as well as premium outdoor destinations
where we believe they can operate profitably. To further support our customers and increase our gross margins. On July 15, 2024 we
executed an agreement with Quiet Platforms to be our third party operated distribution center in the United States. We are reviewing
our European distribution strategy to improve margins in the fiscal year 2026. |
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Marketplace
Partners. As of September 30, 2024, we have two luxury marketplace partners, Farfetch and Amazon Luxury Stores, and 162 wholesale
partners, of which 37 are luxury department stores or Online wholesale pure players (including those we believe are the most sought-after
and prestigious names in the fashion industry), and 125 are respected specialty stores with a focus on fashion, sports or winter
products, which is key to our branding strategy. |
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Flexible
Supply Chain. We directly control the design, innovation and testing of our products, which we believe allows us to achieve
greater operating efficiencies and deliver quality products. We manage our production through long-standing relationships with our
third-party suppliers and vendors. We believe our flexible supply chain gives us distinct advantages including the ability to broaden
and scale our operations, adapt to customer demand, shorten product development cycles and achieve higher margins. |
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Culture
of Innovation and Uncompromised Craftsmanship. We strive to create the most innovative, functional, comfortable and stylish
apparel in the industry. We develop cross-functional products that we believe are characterized by quality, style and performance.
We continue to use best-in-class materials in every product, and we will continue to innovate. |
Our
Business Strategy
Perfect
Moment sits at the intersection of three large and growing markets (luxury ski apparel, premium outerwear and athleisure and lifestyle).
Based on the characteristics of these respective markets, we believe we have the right brand profile, geographic footprint, target demographic,
marketing tools and operational expansion plan to gain significant market share. We believe we are also well-positioned to drive sustainable
growth and profitability by executing on the following strategies:
Grow
Brand Awareness and Attract New Customers
Building
brand awareness among potential new customers and strengthening our connections with those who already know us will be a key driver of
our growth. While we believe our brand has achieved substantial traction globally and those who have experienced our products demonstrate
strong loyalty, our presence is relatively nascent in many of our markets. We believe we have a significant opportunity to increase brand
awareness and attract new customers to Perfect Moment through word of mouth, brand marketing and performance marketing.
In
the past, Perfect Moment’s strong skiing heritage has been used to engage with a core ski audience for whom we believe the combination
of technical performance and retro inspired designs resonate strongly. We believe the nature of skiing as a largely affluent, international
pursuit means there is a large opportunity in aspirational, lifestyle-led social media engagement. We believe Perfect Moment has captured
this social media opportunity to great effect, combining the style and form of the brand with celebrities, influencers, top-tier editorial,
collaborations and luxury locations to create a distinct, fun and engaging aspirational lifestyle narrative. Beyond social media, we
believe Perfect Moment has been able to deploy this same core brand proposition and narrative to direct digital marketing and traditional
media, elevating brand profile and driving high levels of engagement simultaneously. Perfect Moment has also been able to build an effective
online marketing engine driving large volumes of direct, organic search and paid search traffic to our ecommerce website, www.perfectmoment.com.
We
expect to continue this approach to social media, building our follower base through a similar and evolving mix of celebrities, influencers,
editorials and locations. We also expect to continue to pursue and scale the effective search engine optimization and paid search strategies
which have contributed to online sales growth, as well as direct marketing and customer engagement via their successful newsletter. Perfect
Moment is developing plans to leverage a new Perfect Moment owned physical store network to deepen its brand identity and profile, as
well as drive higher levels of loyalty and engagement at the local level.
Brand
marketing and performance marketing also work together to drive millions of visits to our digital platforms. Brand marketing includes
differentiated content, our network of ambassadors, and social media, all of which result in what we believe is outsized engagement with
our community. Our performance marketing efforts are designed to drive customers from awareness to consideration to conversion. These
efforts include retargeting, paid search and product listing advertisements, paid social media advertisements, search engine optimization
and personalized email. We believe our highly productive, diversified strategy generates a significant return on brand equity, driving
sales and building a growing customer database.
We
approach this strategy as a funnel, with brand awareness at the top and customer conversion at the bottom, allocating resources across
the top, middle and bottom, and measuring returns on these respective investments.
Accelerate
Digital Growth
Having
used the wholesale channel to establish our brand globally, we believe we will become less reliant on wholesale partners during the next
five (5) years by committing more resources to our direct-to-consumer strategy and accelerating our digital growth. We believe technology
and partnerships are the key underpinning factors in any ecommerce business and as such we will continue to enhance customer experience,
focusing on mobile as the dominant growth channel and leveraging the emerging benefits of social and conversational commerce.
Pursue
International Expansion and Enter New Markets
We
believe there is an opportunity to increase penetration across our existing markets and selectively enter new regions. Although the Perfect
Moment brand is recognized globally, our past investments have been focused on North America, the United Kingdom and the EU and have
driven revenue growth in the United States during the past fiscal year.
While
we expect the majority of our near-term growth to continue to come from the United States, the United Kingdom and the EU, we believe
there is a tremendous opportunity over the long term throughout the rest of the world. In the fiscal year ended March 31, 2024, we increased
our outreach in what we believe are the most promising countries in continental Europe. As part of the plan to enter new markets, we
will start with China, as we seek to enhance our ability to serve our international customers and further establish Perfect Moment as
a global brand.
We
believe there is a significant opportunity beyond our existing markets, with China representing the next market opening for Perfect Moment.
China is projected to become the largest winter sports market, with people participating expected to reach 50 million by 2025 with 1,000
ski resorts to be open by 2030, according to reports by Daxue Consulting and Capital Mind. We allocated a small amount of inventory to
test the Chinese market directly in November 2024 on Tmall, using local partners to operate, with a digital approach to selling. We were
originally forecasting to run losses with respect to such activities for two years, then become profitable from the third year of such
activities, with China representing less than 10% of our revenue by 2027. The data we now have on this small test has led to exploring
partnership models such as a Joint Venture, where we could benefit for local distribution, market expertise and financial support for
inventory and marketing. We still believe the most significant hurdle to overcome with respect to our plan to enter the Chinese market
is liquidity to fund the initial operating losses.
In
order to offer a more localized experience to customers internationally, we intend to offer market-specific languages, currency and content,
as well as strategic international shipping and distribution hubs. We plan to leverage our social media strategy and expand our network
of social media ambassadors to grow our brand awareness globally.
Enhance
Our Wholesale Network
Although
in the next five (5) years we will be mainly focused on accelerating digital growth and our direct-to-consumer channel, we still intend
to continue broadening customer access and strengthening our global foothold in new and existing markets by strategically expanding our
wholesale network and deepening current relationships. In all of our markets, we have an opportunity to increase sales by adding new
wholesale partners and increasing volume in existing retailers. Additionally, we are focused on strengthening relationships with our
retail partners through broader offerings, exclusive products and shop-in-shop formats, which are dedicated spaces within another company’s
retail store on a short-term rental basis. We believe our retail partners have a strong incentive to showcase our brand as our products
drive customer traffic and consistent full-price sell-through in their stores.
Broaden
Our Product Offerings
Continuing
to enhance and expand our product offerings represents a meaningful growth driver for Perfect Moment. We expect that expanding our product
lines will allow us to strengthen brand loyalty with the existing Perfect Moment customer base, drive higher penetration in our existing
markets and expand our appeal across new geographies. We intend to continue developing our offering through the following strategies:
Elevate
Fall and Winter. Perfect Moment will continue to focus on quality materials and distinctive designs in order to create luxury products
which aim to deliver technical performance and style impact. However, believing that people want to bring the functionality of our ski
apparel into their everyday lives, Perfect Moment is broadening the product range beyond the core “on-slope” skiwear to encompass
less technical lifestyle products and a wide range of exceptional products for any occasion, including all year-round accessories.
Expand
Spring and Summer. We intend to continue building our successful spring and summer collections in categories such as activewear,
loungewear and swimwear. We believe offering inspiring new and complementary product categories that are consistent with our values of
heritage, functionality and quality and can become part of our core business represents an opportunity to develop a closer relationship
with our customers and expand our addressable market.
We
believe this strategy will deliver a number of benefits:
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Increased
Revenues. We expect that cross-over into adjacent product markets will increase sales by allowing us to sell outerwear, lifestyle
products, activewear and swimwear to non-skiers and cross-sell lifestyle and “off-slope” products to existing skiwear
customers in a winter setting. |
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Reduced
Seasonality. We expect that sales of new lifestyle products as well as activewear and swimwear products will be less concentrated
in the winter months and increase revenue from new and existing customers as we grow brand awareness. |
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Improved
Margins. We believe that our margins will be improved by this strategy as modest price increases across the existing range increase
margins dollar for dollar. A greater use of high-margin luxury materials such as cashmere will support price and margin increases,
while a move towards more less technically-complex lifestyle pieces will also drive margin improvement. Full price sales with limited
promotional activity will further improve margins. |
During
the fiscal year ended March 31, 2024, and the six months ended September 30, 2024, we restructured and invested in our design, product
development, merchandizing and production teams to create a pathway to execute this underpinning strategy. We launched our first spring
/ summer capsule encapsulating our new strategy at the end of Q1 FY25. We plan to then gradually increase our product offering as we
evaluate demand, supply and profitability. As of this filing, we are ready to sell into the AW25 Wholesale Market which opens in December
and closes in February for shipments in FY26. We have bolstered the team that includes hiring a Chief Merchant. The Chief Merchant is
revising the calendar for 2026 (FY27) to increase the number of product drops, further capitalizing on opportunities to increase revenue
and margin.
Establish
Perfect Moment Owned Physical Retail
Perfect
Moment has grown to date without owning a physical stand-alone store. Sales growth has been driven by our online offering and wholesale
network. As part of our growth strategy, we believe opening directly operated stores in strategically selected major cities and pop-up
stores in strategic ski resorts and high-traffic city locations would provide an excellent opportunity to generate sales in key locations,
providing a luxury in-store experience, reflecting the character of the brand and providing an experiential contact point for customers.
As
our product range expands, we see the potential to further grow our community with a physical presence by opening directly operated stores.
We already have a physical presence in department stores, operated under wholesale arrangements. Operating Perfect Moment owned stores
would provide our community a home for the brand and act as a beacon for new or potential customers, but they also add extra complexity
and risk.
In
order to test our retail model, we plan to first establish seasonal store locations. We evaluate each potential store location based
on lease availability and projected viability. On August 1, 2024 the Company executed a six-month lease for our first pop-up in SOHO,
New York for AW24 and on October 25, 2024 the Company commenced a three-month lease for our second seasonal store in Bicester, England.
If the learnings from the pop-ups are favorable we would plan to open year-round stores beginning the fiscal year ending March 31, 2027.
Other
Strategies to Improve Margin
We
intend to focus on the following other strategies to improve our margin:
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Shift
towards direct-to-consumer revenue (such as ecommerce and physical retail). We expect that rebalancing from wholesale to direct
to consumer, coupled with the other margin initiatives would result in a double-digit percentage point improvement in our gross margin,
due to channel mix, over time. |
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Reducing
product range within skiwear. We believe the current range offers too much choice, and yields poorer margins, resulting from
a lack of economies of scale and higher levels of markdown and discounts. |
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Review
and modify supplier base. We are expecting our supplier base to evolve as we source fabrics and trims more efficiently and introduce
new finished good suppliers with better commercial terms (such as lower labor costs or better duty rates due to factories being based
in the EU, UK, or Vietnam). |
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Review
and revise price positioning. We will continue reviewing our selling prices. We are expecting to introduce better discipline
and processes to assess price positioning with a focus on margin by each product, country of manufacture and country of selling.
We expect to raise selling prices to improve the gross margin over time as part of the range development process and will
monitor price elasticity. We believe prices are relatively in-elastic for our industry and our customer segment, and that pricing
increases are generally expected by customers annually for luxury goods. |
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Focusing
on reducing costs relating to crossing borders. Operating a global business requires crossing borders with products resulting
in high costs for freight, duty, couriers and other handling costs. Perfect Moment has grown very quickly and as a result has not
been able to focus on crossing borders in a cost-effective way. We are focused on reducing these costs and expect to see savings
over time in freight (for example by using less air freight and more sea freight), lowering duty costs (for example moving production
to countries with lower tariffs) and reducing broker fees through better processes. On July 15, 2024 we executed an agreement with
Quiet Platforms to be our third party operated distribution center in the United States. We are reviewing our European distribution
strategy to improve margins in the fiscal year 2026. |
Marketing
and Brand Highlights
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The total social audience reached by content posted by global key opinion leaders (KOLs)1 about Perfect Moment was more than
203.3 million during Q2. This represents the total combined followers of the celebrities, influencers, models, media publications, and
fashion industry notables who organically posted about the brand during the quarter globally. Notable highlights include Instagram posts
by Priyanka Chopra Jonas (92.1 million followers) and Nick Jonas (35.4 million followers) wearing & tagging @perfectmomentsports.
Nina Dobrev also posted wearing Perfect Moment to her stories for her 26.2 million followers, as well as an Instagram story by Jasmine
Tookes tagging @perfectmomentsports for her 7.5 million followers.
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The total number of unique visitors per month (UVPM) reached more than 1.2 billion during the period. This is the combined sum of UVPM
reached by all global digital media coverage achieved during the quarter.
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Global media coverage during the quarter included an exclusive in Women’s Wear Daily on the new Soho store opening, as well as
coverage across ELLE, Vogue Scandinavia, Vogue India, The Standard, Hello! Magazine, Fashion Network, Fashion United.
1
The company defines a key opinion leader (KOL) as a person who is considered an expert on a certain topic and whose opinions are
respected by the public due to their trajectory and the reputation they have built. They are typically identified by their reach, social
media following and stature. KOL may include but is not limited to celebrities, social media influencers, fashion models, contributors
to media publications, and noted members of the fashion industry. There is no official listing or accreditation of KOLs, so the term
is subjective, and therefore the list and definition may vary from company to company. The source of the KOLs, social media and audience
reach statistics provided in this release are reports by the company’s public relations firm. No reliance should be made upon their
accuracy or timeliness.
Our
Brand
Over
the last 39 years, the Perfect Moment brand has grown from our predecessor, a small business founded by Thierry
Donard, making apparel for his team of free-ride skiers and surfers, into a global brand by building
on our strength of creating luxurious, distinctively designed and functional ski outfits. We have leveraged this strength to expand our
brand into multiple seasons and new categories beyond skiwear. With the same discipline, we have also expanded our revenue channels beyond
distributors to include a select group of luxury multichannel retailers, as well as our own DTC channel.
Our
Products
We
approach product design with our customer in mind by designing products that solve their unique needs. We
are inspired by free spirits as well as free riders – trailblazers who might not come close to a ski run. We are for anyone who
is unafraid to stand out – with the fashion they wear and the moments they make. We are still all about that perfect moment. But
it could happen on and off the slopes. Our product truths are standout styles for moment makers, flattering silhouettes for living in
the moment, comfortable cuts for moving in the moment and high-performing materials that make the moment last. We
are constantly challenging ourselves to create the highest quality and most innovative fabrications, styles and product features for
our customers. Our apparel is comfortable, durable, functional and stylish, all at an affordable luxury price point.
Our
Heritage
The
adventure started in the mountains of Chamonix in 1984, with the Perfect Moment brand a vision of famed extreme sports filmmaker and
professional skier Thierry Donard, who designed apparel for his team of expert freeride skiers and surfers for his film production company
La Nuite de la Glisse. Donard used his personal experience to create designs that were characterized by quality, style and performance,
and focused on the ultimate goal of every athlete: to experience the “perfect moment”. Thierry Donard continues to be a stockholder
in Perfect Moment and, in the past, we have provided product placement for his films.
Our
Evolution
Our
product offering has evolved significantly since the days of solely making specialty ski and surfwear for the extreme sports. Today,
we continue to draw on our rich heritage of performance garments and statement designs. Retro-inspired vivid and bold color palettes
complement the industry’s leading technical fabrics to deliver fashion, form, function and fun for women, men and children. Primarily
known for our on-and-off the slopes skiwear, in 2016 PMA developed a summer range inspired by the island of Ibiza to bring its unique
style to swimwear and activewear.
Beyond
Sport
Recognizing
our customers want to bring the functionality of our clothing into their everyday lives, we expanded our offering to include products
for outdoor enthusiasts, urban explorers and discerning consumers everywhere. The uncompromised craftsmanship and quality of the Perfect
Moment brand is preserved in new products and high-performance materials to keep our customers warm and comfortable no matter how low
the temperature drops. As we evolved and expanded our winter assortment to suit new uses, climates and geographies, we also refreshed
our core offerings with the introduction of our sustainable swimwear collection and enhancing our classic products with a focus on elevated
style, luxurious fabrics and refined fits.
Beyond
Outerwear
Perfect
Moment has launched a refined line of accessories in response to customer demand for products to complement their skiwear, outerwear
or swimwear. Our accessories focus on handwear, headwear, neckwear and everything the customer needs for a day of fun and adventure on
the mountain, near the sea or in the city; offering unparalleled fit, function and timeless style to our customers, consistent with the
heritage of our core products. Beyond accessories, we continue to selectively respond to customer demand for new product categories.
Our customers have shown meaningful interest in key new product categories including travel gear, which we may pursue in the future.
As
we expand the Perfect Moment brand to serve new uses, wearing occasions, geographies and consumers, we will always stay true to who we
are and what the Perfect Moment brand stands for: authentic heritage, uncompromised craftsmanship and quality, exceptional style and
superior functionality.
Our
Marketing Strategy
Brand
Awareness and Engagement
We
believe the nature of skiing as a largely affluent, international pursuit means there is a large opportunity in aspirational, lifestyle-led
social media engagement. We have utilized social media to publicize our brand with celebrities, influencers, top-tier editorial, collaborations
and luxury locations to create a distinct, fun and engaging aspirational lifestyle narrative. Perfect Moment expects to continue its
approach to social media, building its follower base through a similar approach with an evolving mix of celebrities, influencers, editorials
and locations. Beyond social media, we believe Perfect Moment has been able to deploy the same core brand proposition and narrative to
direct digital marketing and traditional media, elevating brand profile and driving high levels of engagement simultaneously.
Consumer
Acquisition
We
principally acquire consumers through online channels, including paid and organic search, metasearch, affiliate partnerships, display
advertising and social media channels. We have access to channel experts who work with dedicated analysts, data scientists and engineers
and have invested resources to optimize paid search, developing programs and algorithms to maximize our return on paid search.
Retention
and Loyalty
We
focus on building continuous dialogue with our consumers given their levels of engagement with luxury shopping. We do this by creating
content and developing tailored product recommendations, which we distribute via email, social media, display advertising and directly
on our platform. We believe our strategy generates a significant return on new customer acquisition
investments resulting from high average order value, strong product margins and attractive repeat purchase behavior.
Investing
for the Future
Moving
forward, our marketing focus is on continuing to tell our stories in unique, creative and authentic ways that engage customers. As our
distribution model has shifted from pure wholesale to multi-channel, our business needs have evolved. We have supported this shift through
a blend of brand and performance marketing that reaches a global audience while maintaining a consistent and authentic brand experience.
We will continue to strategically invest in reaching new audiences across platforms in developing audiences, markets and boosting affinity
around the world.
Product
Development and Innovation
Uncompromised
craftsmanship begins with sourcing the right raw materials. We use premium fabrics and finishings for performance, comfort and longevity.
Our blends of down and fabrics enable us to create warmer, lighter and more durable
products across seasons and applications.
Our
insulated products are made with down because it is recognized as the world’s best natural insulator, providing approximately three
times the warmth per ounce as synthetic alternatives. We are committed to the sustainable and ethical sourcing of our raw materials.
We only use down that is a by-product of the poultry industry and we only purchase down and fur from suppliers who adhere to our stringent
standards regarding fair practices and humane treatment of animals.
Our
Global End-To-End Operations
Our
core operations areas are supply chain management, fulfilment and premium customer service.
Supply
Change Management
We
have built a supply chain that is scalable for our business and through which we control the design and development of our products.
Design,
Innovation and Manufacturing
We
have a diversified and flexible supply chain that leverages third-party suppliers and manufacturers to produce our raw materials and
finished products. We directly and actively manage every step of our product development and production process. The extent to which
we manage production is differentiated from a model of primarily relying on third-party agents to manage production. We believe our approach
has enabled us to produce luxury products through greater control of the end-to-end production process.
We
purchase our finished product from our manufacturers on a purchase order basis and do not have any long-term agreements requiring us
to use any supplier or manufacturer. We have long-standing relationships with our vendors, which are strengthened by the consistency
and longevity of our core fabric and core style profile.
We
regularly source new suppliers and manufacturers to support our ongoing innovation and growth, and we carefully evaluate all new suppliers
and manufacturers to ensure they share our standards for quality of manufacturing, ethical working conditions and social and environmental
sustainability practices.
Digital
Production
Our
content creation process includes styling, photographing, photo-editing and content management and allows us to achieve a luxury product
presentation with a consistent look and feel. Our third-party studios are the heart of the process, where teams of professional stylists,
models and photographers create product images under the leadership and control of our marketing and creative experts. We also develop
original content, including tailored merchandise descriptions, convenient size and fit information and detailed measurements information
to provide the best consumer experience, maximize revenue and minimize returns.
Warehouse
and Fulfilment
We
ship our finished products to our business-to-business (“B2B”) and business-to-consumer (“B2C”) customers globally.
We distribute our B2C products from our fulfilment center located in the United Kingdom, where we have created a warehouse-within-a-warehouse
model at our third-party logistics provider’s site. We regularly evaluate our distribution infrastructure and capacity to ensure
that we are able to meet our anticipated needs and support our continued growth.
Premium
Customer Service
We
provide high-quality customer service throughout the consumer experience, from purchase to returns offering advice on size and fit, styling
recommendations, responding to customer feedback and managing return and exchange requests. We localize aspects of the consumer journey
for convenience, such as offering different languages and payment methods through customer care. Our customer service teams operate five
days a week and interacting in 5 languages.
Competition
We
operate in a competitive industry, and consumers have the option to purchase both online and offline, through our partners. While we
believe that we do not have any direct competition, we have indirect competitors in two primary categories:
Skiwear
Brands – Perfect Moment’s affordable-luxury products are characterized by quality, style and performance where retro-inspired
vivid and bold color palettes complement the industry’s leading technical fabrics to deliver fashion, form, function and fun for
women, men and children. Most other competitors in skiwear skew to either fashion or pure performance. Additionally, Perfect Moment’s
Kids-wear range addresses an overlooked premium segment.
Outerwear
Brands – The market for outerwear is highly fragmented. We principally operate in the
market for premium outerwear, which is part of the broader apparel industry. We compete directly against other manufacturers, wholesalers
and direct retailers of outerwear, premium functional outerwear and luxury outerwear. We compete both with global brands and with regional
brands operating only in select markets. Because of the fragmented nature of our marketplace, we also compete with other apparel sellers,
including those who do not specialize in outerwear. While we operate in a highly competitive market, we believe there are many factors
that differentiate us from other manufacturers, wholesalers and retailers of outerwear, including our brand, our heritage and history,
our focus on functionality and craftsmanship and the fact that our core products are cross functional and can be used for different purposes
for example on the slope and in the city.
Activewear
Brands – Competition in the athletic apparel industry is principally on the basis of brand image and recognition as well as
product quality, innovation, style, distribution and price. We believe that we successfully compete on the basis of our luxury brand
image, our focus on women and our technical product innovation. We are also differentiated by our range of surfwear which similar to
our skiwear are characterized by quality, style
and performance while most other competitors in surfwear are mainly focused on performance.
Technology
Technology
is at the core of our strategy, powering our operational capabilities and the sustainable scalability of our platform. We believe that
continuous investment in our technology has given us a competitive advantage and enabled fast innovation. Our technology platform with
MACH architecture is designed to provide Perfect Moment with longer term ease of integration, stability, performance, and scalability
based on three main components:
|
(1) |
Service
Oriented Architecture facilitates design and maintenance of partner integrations: |
|
● |
Key
enabler of omni-channel |
|
● |
Able
to cater to evolving business needs |
|
● |
Decreases
Total Cost of Ownership and increases efficiency |
|
(2) |
Cloud-focused
strategy designed to: |
|
● |
Improve
scalability and cost efficiency |
|
● |
Allow
for better accessibility and performance in markets around the worlds |
|
(3) |
Headless
Architecture allows: |
|
● |
Rapid
build of differentiating user experience without impact to the backend systems |
|
● |
Innovative
new user experiences build on headless building blocks |
|
● |
Evolution
of front-end over time to take advantage of new technologies and innovations |
Trademarks
and Other Intellectual Property
We
protect our intellectual property through a combination of trademarks, domain names, copyrights, design rights / design patents and trade
secrets, as well as contractual provisions and restrictions on access to our proprietary technology related to our e-commerce platform.
Our principle trademark assets include the trademark “Perfect Moment,” which is registered in the United States and targeted
foreign jurisdictions, as our logos and taglines. We have applied to register or registered many of our trademarks in the United States
and other jurisdictions in all classes relevant to our business, and we will pursue additional trademark registrations to the extent
we believe they would be beneficial and cost-effective. We actively oppose and defend our position on the trade mark registers and subscribe
to a trade mark watching service for our key assets. Further we subscribe to an online monitoring system to search for infringements
of our IP rights and, in addition, act on any reported to us by customers or employees.
We
are the registered holder of multiple domestic and international domain names that include “perfect moment” and similar variations.
We also hold domain registrations for many of our product names and other related trade names and slogans. We own or have control over
relevant social media handles which contain our key assets. In addition to the protection provided by our intellectual property rights,
we enter into confidentiality and proprietary rights agreements with our employees, consultants, contractors and business partners. Where
appropriate we enter into relevant license agreements to allow others to use our Intellectual Property or where we need permission to
use Intellectual Property of third parties. We further control the use of our proprietary technology and intellectual property through
provisions in both our customer terms of use on our website and the terms and conditions governing our agreements with other third parties.
Government
Regulation
In
the United States and the United Kingdom and in the other jurisdictions in which we operate, we are subject to labor and employment laws,
laws governing advertising, privacy and data security laws, safety regulations and other laws, including consumer protection regulations
that apply to retailers and/or the promotion and sale of merchandise and the operation of stores and warehouse facilities. Our products
sold outside of the United Kingdom are subject to tariffs, treaties and various trade agreements as well as laws affecting the importation
of consumer goods. We monitor changes in these laws, regulations, treaties and agreements, and believe that we are in material compliance
with applicable laws.
Employees
and Human Capital Resources
As
of September 30, 2024, we had a total of __ full-time employees, as well as a limited number of temporary employees and consultants.
None of our employees are unionized or covered by collective bargaining agreements, and we consider our current employee relations to
be good.
Facilities
We have two offices in London and one in Hong Kong, where we lease office space under leases that expire in May 2025, December 2025
and February 2026, respectively.
We
believe our facilities are adequate and suitable for our current needs, and that should it be needed, suitable additional or alternative
space will be available to accommodate our operations.
Legal
Proceedings
We
are subject to various legal proceedings and claims that arise in the ordinary course of our business. Although the outcome of these
and other claims cannot be predicted with certainty, we do not believe the ultimate resolution of the current matters will have a material
adverse effect on our business, financial condition, results of operations or prospects.
MANAGEMENT
Executive
Officers and Directors
The
following table sets forth the names, ages and positions of our current executive officers and directors:
Name |
|
Age |
|
Position |
Executive
Officers |
|
|
|
|
Mark
Buckley |
|
43
|
|
Chief
Executive Officer and Director |
Jeff
Clayborne |
|
53
|
|
Chief
Financial Officer |
Jane
Gottschalk |
|
51
|
|
Chief
Creative Officer and Director |
Non-Executive
Directors |
|
|
|
|
Max
Gottschalk |
|
52
|
|
Chairman
of the Board of Directors |
Andre
Keijsers |
|
58
|
|
Director
|
Berndt
Hauptkorn |
|
56
|
|
Director
|
Tracy
Barwin |
|
45
|
|
Director
|
Tim
Nixdorff |
|
39
|
|
Director
|
Directors
are elected to serve until the next annual meeting of stockholders and until their successors are elected and qualified. Directors are
elected by a plurality of the votes cast at the annual meeting of stockholders and hold office until the expiration of the term for which
he or she was elected and until a successor has been elected and qualified.
A
majority of the authorized number of directors constitutes a quorum of the board of directors for the transaction of business. The directors
must be present at the meeting to constitute a quorum. However, any action required or permitted to be taken by the board of directors
may be taken without a meeting if all members of the board of directors individually or collectively consent in writing to the action.
Executive
officers are appointed by the board of directors and serve at its pleasure.
Executive
Officers
Mark
Buckley –Chief Executive Officer and Director
Mr.
Buckley has served as our Chief Executive Officer and as a member of our board of directors since November 2022. Mr. Buckley also served
as our acting Chief Financial Officer from November 2022 until October 2023. Since November 2022, he has also served as the Chief Financial
Officer of PMUK, and since January 2023, he has also served as the Chief Financial Officer of PMA. Since August 2022, he has also been
serving as a director at 3rd Rock Private Limited, a rock-climbing clothing company based in the United Kingdom. From February 2020 to
October 2022, Mr. Buckley served as Chief Financial Officer of Rapha Racing Limited, a producer and retailer of cycling clothing, where
he served as Finance Director from October 2016 to February 2020 prior to becoming the Chief Financial Officer. From October 2011 to
October 2016, Mr. Buckley worked at Burberry Limited, the global luxury brand, where he held various roles before becoming the Director
of Financial Planning Analysis in April 2015. Before that, from April 2000 to October 2011 Mr. Buckley worked at Marks and Spencer Group
plc, a major British multinational retailer, including a 17-month secondment to Woolworths in South Africa. Mr. Buckley qualified as
an accountant in 2004 from the Association of Chartered Certified Accountants. We believe that Mr. Buckley is qualified to serve as a
member of our board of directors due to the perspective and experience he brings as our Chief Executive Officer and former acting Chief
Financial Officer.
Jeff
Clayborne – Chief Financial Officer
Mr.
Clayborne has served as our Chief Financial Officer since October 2023. Since July 2023, Mr. Clayborne has served as a financial advisor
at Healthy Extracts Inc. From March 2022 to March 2023, Mr. Clayborne served as Chief Financial Officer of SONDORS, Inc., where he prepared
the company for a Nasdaq listing; facilitated the hiring of the senior management team, brought accounting in-house, eliminated material
control weaknesses, negotiated all supply chain contracts, established a human resource function, and negotiated bridge financing. From
March 2023 to June 2023, Mr. Clayborne served as a financial advisor at SONDORS, Inc. Mr. Clayborne served as Chief Financial Officer
and Treasurer of Verb Technology Company, Inc. (Nasdaq: VERB, VERBW) from July 2016 to January 2022, where he facilitated an uplist from
the OTCQB Markets Group to Nasdaq and the acquisition and integration of Sound Concepts Inc., participated in various equity and debt
financings, built out the finance and accounting teams, and implemented NetSuite. Mr. Clayborne served as Chief Financial Officer of
and a consultant with Breath Life Healing Center from August 2015 to July 2016. From September 2014 to August 2015, he served as Vice
President of Business Development of Incroud, Inc and from May 2012 to September 2014, Mr. Clayborne served as President of Blast Music,
LLC. Prior to this, Mr. Clayborne was employed by Universal Music Group where he served as Vice President, Head of Finance & Business
Development for Fontana, where he managed the financial planning and analysis of the sales and marketing division and led the business
development department. He also served in senior finance positions at The Walt Disney Company, including Senior Finance Manager at Walt
Disney International, where he oversaw financial planning and analysis for the organization in 37 countries. Mr. Clayborne began his
career as a CPA at McGladrey & Pullen LLP (now, RSM US LLP), then at KPMG Peat Marwick (now, KPMG). He brings with him more than
25 years of experience in all aspects of strategy, finance, business development, negotiation, and accounting. Mr. Clayborne earned his
Master of Business Administration from the University of Southern California, with high honors, and his Bachelor of Science in Accountancy
from Northern Illinois University.
Jane
Gottschalk – Chief Creative Officer and Director
Ms.
Gottschalk has served as our Chief Creative Officer since September 2022, as a member of our board of directors since March 2021 and
as a member of PMA’s board of directors since May 2012. From July 2017 to September 2022, Ms. Gottschalk served as the Creative
Director of PMUK, and since September 2022, Ms. Gottschalk has served, and is serving, as the Chief Creative Officer of PMUK. From May
2012 to September 2022, she served as Creative Director of PMA, and since September 2022, she has served, and is serving, as Chief Creative
Officer of PMA. Since August 2011, Ms. Gottschalk is also serving as Director of Jing Holdings Limited, a holding company that operates
Jax Coco, a leading coconut water brand, and from September 2012 to May 2023 served as Director of Jax Coco UK Limited. Ms. Gottschalk
holds a B.A. from University of Kent. Ms. Gottschalk is the wife of Max Gottschalk, the Chairman of our board of directors. We believe
that Ms. Gottschalk is qualified to serve as a member of our board of directors due to the perspective and experience she brings as our
Chief Creative Officer and her creative, innovative and entrepreneurial attributes that provide valuable insight to our board and are
aligned with our unique culture.
Non-Executive
Directors
Max
Gottschalk – Chairman of the Board of Directors
Mr.
Gottschalk has served as the Chairman of our board of directors since March 2021, a member of PMA’s board of directors since May
2012 and a member of PMUK’s board of directors since July 2017. Since April 2022, Mr. Gottschalk has been serving as Director at
Nurture Brands Limited, a plant based food and beverage business. Since November 2021, Mr. Gottschalk has been serving as Director at
various holding entities for investments of the Hycap Fund, an energy transition private equity fund that invests in the hydrogen ecosystem.
Since August 2011, Mr. Gottschalk has also been serving as Director of Jing Holdings Limited, a holding company that operated Jax Coco,
a leading coconut water brand that was acquired by Nurture Brands Limited in 2022, and from August 2019 to May 2023 served as Director
of Jax Coco UK Limited. Mr. Gottschalk is also the Co-Founder of and since December 2020 has been serving as a Partner and Director at
Ocean 14 Capital Ltd., a private equity fund investing in emerging companies and technology to help protect and sustain our oceans. Since
September 2019, Mr. Gottschalk has been serving as Director at Aeon Investment Limited, a credit-focused investment company, based in
London. Mr. Gottschalk is also the Founder of and since December 2015 has been serving as the Chief Executive Officer and Director at
Vedra Partners Ltd., a multi-family office with operations in London and Switzerland. In addition, Mr. Gottschalk is the Co-Founder of
and from January 2021 to April 2023 served as a Partner and Director at Hydrogen Equity Partners Ltd., an investment management firm
with a focus on new hydrogen energy sources. Mr. Gottschalk also co-founded Gottex Fund Management in 1998, a global asset management
company that he built and brought to market in 2007 on the Swiss stock exchange. Prior to Gottex, he ran Bear Stearns’s fixed income
derivatives hedge fund sales team in New York. Mr. Gottschalk holds a B.A. in Finance from the McIntire School of Commerce at the University
of Virginia. We believe that Mr. Gottschalk is qualified to serve as a member of our board of directors due to his extensive leadership
and business experience as an entrepreneur and investor, as well as his service on other boards of directors.
Andre
Keijsers – Director
Mr.
Keijsers has served as a member of our board of directors since October 2023. Since May 2016, Mr. Keijsers has been serving as Director
of PMA, and from July 2017 to September 2019, Mr. Keijsers served as Director of PMUK. Since October 2020, Mr. Keijsers has been serving
as the Chief Executive Officer and a Director of Van Lanschot Kempen Investment Management (UK) Ltd, an investment management company
and the regulated UK subsidiary of Dutch-listed Van Lanschot Kempen N.V. From January 2017 to July 2019, Mr. Keijsers was a senior partner
at Vedra Partners Ltd., a multi-family office with operations in London and Switzerland. Prior to that, Mr. Keijsers served as the Chief
Financial Officer of Kings Rock Global Investment Partners Ltd from April to December 2016, and the Chief Financial Officer and Director
of Fansz Ltd., a social media technology company, from April to December 2015. Fansz Ltd. filed for liquidation in January 2016. From
2008 to 2015, Mr. Keijsers was a member of the Executive Committee and the Head of M&A of Gottex Fund Management, a global asset
management company. From 2001 to 2007, Mr. Keijsers served as the Chief Financial Officer of Swapstream, an electronic trading platform
for interest rate swaps and a subsidiary of CME Group Inc. (Nasdaq: CME). Mr. Keijsers is the founder of Arnhem Consulting Limited, through
which he provides financial and corporate governance advice to companies. From February 2017 until October 2023, Arnhem Consulting Limited
provided consulting services to PMA. Since August 2019, Mr. Keijsers has been serving as Director of Pinkhurst Lane Ltd. Since November
2018, Mr. Keijsers has also been serving as Director of TGR1.618 Ltd, Iris Audio Technologies Ltd, Iris Audio Engineering Ltd and Iris
Clarity Ltd. From May 2016 to September 2019, Mr. Keijsers served as Director of Jing Holdings Limited, a holding company that operates
Jax Coco UK Limited, a leading coconut water brand, and from May 2016 to August 2019, he served as Director of Jax Coco UK Limited. Mr.
Keijsers was an Equity Sales Associate at ABN AMRO Bank N.V. from 1991 to 1994 and Associate Director of Equity Sales at UBS from 1994
to 1996. Mr. Keijsers received a doctorandus degree in Computer Science from the Radboud University, Nijmegen, Netherlands. We believe
that Mr. Keijsers is qualified to serve as a member of our board of directors due to his extensive leadership, financial and corporate
governance experience, his understanding of the Company’s operations, as well as his service on other boards of directors.
Berndt
Hauptkorn – Director
Mr.
Hauptkorn has served as a member of our board of directors since October 2023. Since September 2015, Mr. Hauptkorn has been serving as
President Europe Region of Chanel SAS (Paris), Chanel’s European division, where he oversees all business units (e.g., fashion,
fragrance and beauty, watches and jewelry), employee teams, and sales, service and experience channels across Europe, the Middle East,
India and Africa. Since January 2019, Mr. Hauptkorn has been serving as Global Markets Officer of Chanel Ltd (London), where he is responsible
for the cross-regional coordination of all Region Presidents at Chanel. Since September 2015, Mr. Hauptkorn has been serving as Director
at various Chanel entities: (i) Chairman at Chanel Denmark ApS (Denmark), (ii) Chairman at Chanel Norway AS (Norway), (iii) Chairman
at Chanel Sweden AB (Sweden), (iv) Executive Director at Chanel s.r.o. (Czech Republic), (v) Director at CHANEL s.r.o., organizačná
zlozka, a branch of Chanel s.r.o. (Slovakia), (vi) Manager at Chanel Moda ve Lüks Tüketim Ürünleri Limited Sirketi
(Turkey) and (vii) Director at Chanel spółka z ograniczoną odpowiedzialnością (Poland).
Prior to his roles at Chanel, from June 2012 to August 2015, Mr. Hauptkorn served as Chief Executive Officer of Uniqlo Europe and as
Global Officer and Senior Vice President of Uniqlo’s Fast Retailing Group. Since March 2019, Mr. Hauptkorn has been serving as
a Board Member of the European Brands Association (AIM), an organization that represents manufacturers of branded consumer goods in Europe
on key issues, where he represents Chanel interests. Since November 2018, Mr. Hauptkorn has also been serving as a senior advisor to
the founders and directors of LUKSO Blockchain. From August 2007 to December 2009, Mr. Hauptkorn served as Group Chief Executive Officer
of Labelux Group, and from November 2009 to January 2012, Mr. Hauptkorn served as Global Chief Executive Officer of Bally International.
From March 1998 to July 2007, Mr. Hauptkorn held various roles, including Principal, at the Boston Consulting Group (BCG), where he provided
retail, branding, media and private equity consulting services to companies. From August 1994 to August 1997, Mr. Hauptkorn served as
an Account Director at AHEAD Marketing + Kommunikation, a full-service advertising and marketing agency. Mr. Hauptkorn holds a Diplom-Kaufmann
(similar to an MBA) in Business Administration from Friedrich-Alexander-University of Erlangen-Nurnberg and a Dr. rer. pol. (similar
to a PhD) in Business Administration, Law, Economics and Philosophy from Friedrich-Alexander-University of Erlangen-Nurnberg. We believe
that Mr. Hauptkorn is qualified to serve as a member of our board of directors due to his broad and extensive experience in the fashion
industry, his leadership and operational management experience, and his experience on other boards of directors.
Tracy
Barwin – Director
Ms.
Barwin has served as a member of our board of directors since November 2022. Ms. Barwin has also provided consulting services to the
Company as the acting Ecommerce Director, since November 2022. Since November 2022, Ms. Barwin also serves as Founder and Director of
Tracy B Ltd., a professional services company. From May 2022 until November 2022, Ms. Barwin was not actively engaged in business activities.
Ms. Barwin was Executive Vice President at Hunter Boot Limited from May 2017 until May 2022, overseeing their direct-to-consumer business
which included retail, ecommerce, shop-in-shops and pop-up stores. Prior to becoming Executive Vice President at Hunter Boot Limited,
Ms. Barwin worked at Uniqlo, a large global SPA clothing retailer, where she held the position of Director of Customer Experience, from
September 2010 to April 2017. Ms. Barwin held various roles at Myla, a luxury lingerie company, and Nike, Speedo and Hilton hotels, from
2001 to 2010 across digital, ecommerce and customer experience functions. Ms. Barwin holds a B.A. Honors degree in Modern History and
Politics from Manchester University and later enhanced this degree with a post graduate diploma from The Chartered Institute of Marketing.
We believe that Ms. Barwin is qualified to serve as a member of our board of directors due to the perspective and experience she brings
across the fashion and retail brands she has worked across, specifically her direct-to-consumer experience as well as her experience
on other boards of directors.
Tim
Nixdorff – Director
Mr.
Nixdorff has served as a member of our board of directors since January 2024. Since January 2024, Mr. Nixdorff has been serving as Chief
Executive Officer and a member of the board of directors of GORE Technologies AG, an investment company. Since August 2023, Mr. Nixdorff
has also been serving as Chief Operating Officer of Neon Equity AG, an investment company. From August 2022 until May 2023, Mr. Nixdorff
served as Chief Marketing Officer of Rag & Bone, a fashion brand. Prior to that, Mr. Nixdorff served as Chief Executive Officer of
Galvan London Ltd., a luxury fashion brand, from May 2020 until July 2022; he also served as a member of the board of directors of Galvan
London Ltd. from June 2020 until August 2022. From January 2018 until April 2020, Mr. Nixdorff served as Managing Director of BEJOND
Germany GmbH, a marketing consulting firm. Mr. Nixdorff holds a Master of Science degree in Economics from Technical University of Dortmund
and a Bachelor of Arts degree in Business Administration from University of Duiburg-Essen. We believe that Mr. Nixdorff is qualified
to serve as a member of our board of directors due to the management and consulting experience he acquired as an officer of companies
in the fashion, marketing and investment industries as well as his experience on other boards of directors.
Involvement
in Certain Legal Proceedings
To
the best of our knowledge, none of our directors or executive officers have, during the past ten years, been involved in any legal proceedings
described in subparagraph (f) of Item 401 of Regulation S-K.
Board
of Directors and Corporate Governance
When
considering whether directors have the experience, qualifications, attributes and skills to enable the board of directors to satisfy
its oversight responsibilities effectively considering our business and structure, the board of directors focuses primarily on the information
discussed in each of the directors’ individual biographies as set forth above.
The
board of directors periodically reviews relationships that directors have with our company to determine whether the directors are independent.
Directors are considered “independent” as long as they do not accept any consulting, advisory or other compensatory fee (other
than director fees) from us, are not an affiliated person of our company or our subsidiaries (e.g., an officer or a greater than 10%
stockholder) and are independent within the meaning of applicable United States laws and regulations and the NYSE American Company Guide.
In this latter regard, the board of directors uses the NYSE American Company Guide (specifically, NYSE American Company Guide Section
803(a)(2)) as a benchmark for determining which, if any, of our directors are independent, solely in order to comply with applicable
SEC disclosure rules.
Board
Committees
Our
board of directors has established an audit committee, a compensation committee and a nominating and corporate governance committee,
each of which will operate pursuant to its respective charter. The composition of each committee and its respective charter became effective
upon the listing of our common stock on NYSE American, and copies of each charter will be posted on the corporate governance section
of our website at www.perfectmoment.com. Each committee has the composition and responsibilities described below. Our board of
directors may establish other committees from time to time.
NYSE
American permits a phase-in period of up to one year for an issuer registering securities in an initial public offering to meet the audit
committee, compensation committee and nominating and corporate governance committee independence requirements. Under the initial public
offering phase-in period, only one member of each committee is required to satisfy the heightened independence requirements at the time
of the listing of our common stock on the NYSE American, a majority of the members of each committee must satisfy the heightened independence
requirements within 90 days following the listing, and all members of each committee must satisfy the heightened independence requirements
within one year from the listing.
Audit
Committee
Andre
Keijsers, Berndt Hauptkorn and Tracy Barwin serve on the audit committee, which is chaired by Andre Keijsers. Our board of directors
has determined that Andre Keijsers, Berndt Hauptkorn and Tracy Barwin are “independent” for audit committee purposes as that
term is defined in the rules of the SEC and the NYSE American Company Guide, and each member has sufficient knowledge in financial and
auditing matters to serve on the audit committee. Our board of directors has designated Andre Keijsers as an “audit committee financial
expert,” as defined under the applicable rules of the SEC. We intend to comply with the applicable independent requirements for
all members of the audit committee within the time periods specified under such rules.
The
audit committee’s responsibilities include:
|
● |
appointing,
approving the compensation of, and assessing the independence of our independent registered public accounting firm; |
|
|
|
|
● |
pre-approving
auditing and permissible non-audit services, and the terms of such services, to be provided by our independent registered public
accounting firm; |
|
|
|
|
● |
reviewing
the overall audit plan with our independent registered public accounting firm and members of management responsible for preparing
our financial statements; |
|
|
|
|
● |
reviewing
and discussing with management and our independent registered public accounting firm our annual and quarterly financial statements
and related disclosures as well as critical accounting policies and practices used by us; |
|
|
|
|
● |
coordinating
the oversight and reviewing the adequacy of our internal control over financial reporting; |
|
|
|
|
● |
establishing
policies and procedures for the receipt and retention of accounting-related complaints and concerns; |
|
|
|
|
● |
recommending
based upon the audit committee’s review and discussions with management and our independent registered public accounting firm
whether our audited financial statements shall be included in our Annual Report on Form 10-K; |
|
|
|
|
● |
monitoring
the integrity of our financial statements and our compliance with legal and regulatory requirements as they relate to our financial
statements and accounting matters; |
|
|
|
|
● |
preparing
the audit committee report required by SEC rules to be included in our annual proxy statement; |
|
|
|
|
● |
reviewing
all related person transactions for potential conflict of interest situations and approving all such transactions; and |
|
|
|
|
● |
reviewing
quarterly earnings releases. |
Compensation
Committee
Max
Gottschalk, Andre Keijsers and Tim Nixdorff serve on the compensation committee, which is chaired by Andre Keijsers. Our board of directors
has determined that Andre Keijsers and Tim Nixdorff are “independent” as defined in the NYSE American Company Guide and each
member is a “non-employee director” as defined in Rule 16b-3 promulgated under the Exchange Act. We intend to comply with
the applicable independent requirements for all members of the compensation committee within the time periods specified under such rules.
The
compensation committee’s responsibilities include:
|
● |
annually
reviewing and approving corporate goals and objectives relevant to the compensation of our chief executive officer; |
|
|
|
|
● |
evaluating
the performance of our chief executive officer in light of such corporate goals and objectives and determining the compensation of
our chief executive officer; |
|
|
|
|
● |
reviewing
and approving the compensation of our other executive officers; |
|
|
|
|
● |
reviewing
and establishing our overall management compensation, philosophy and policy; |
|
|
|
|
● |
overseeing
and administering our compensation and similar plans; |
|
|
|
|
● |
evaluating
and assessing potential and current compensation advisors in accordance with the independence standards identified in the NYSE American
Company Guide; |
|
|
|
|
● |
retaining
and approving the compensation of any compensation advisors; |
|
|
|
|
● |
reviewing
and making recommendations to our board of directors about our policies and procedures for the grant of equity-based awards; |
|
|
|
|
● |
evaluating
and making recommendations to the board of directors about director compensation; |
|
|
|
|
● |
preparing
the compensation committee report required by SEC rules, if and when required, to be included in our annual proxy statement; and |
|
|
|
|
● |
reviewing
and approving the retention or termination of any consulting firm or outside advisor to assist in the evaluation of compensation
matters. |
Nominating
and Corporate Governance Committee
Max
Gottschalk, Andre Keijsers, Berndt Hauptkorn and Tim Nixdorff will serve on the nominating and corporate governance committee, which
will be chaired by Andre Keijsers. Our board of directors has determined that Andre Keijsers, Berndt Hauptkorn and Tim Nixdorff are “independent”
as defined in the NYSE American Company Guide. We intend to comply with the applicable independent requirements for all members of the
nominating and corporate governance committee within the time periods specified under such rules.
The
nominating and corporate governance committee’s responsibilities include:
|
● |
developing
and recommending to the board of directors criteria for board and committee membership; |
|
|
|
|
● |
establishing
procedures for identifying and evaluating board of director candidates, including nominees recommended by stockholders; |
|
|
|
|
● |
reviewing
the size and composition of the board of directors to ensure that it is composed of members containing the appropriate skills and
expertise to advise us; |
|
|
|
|
● |
identifying
individuals qualified to become members of the board of directors; |
|
|
|
|
● |
recommending
to the board of directors the persons to be nominated for election as directors and to each of the board’s committees; |
|
|
|
|
● |
developing
and recommending to the board of directors a code of business conduct and ethics and a set of corporate governance guidelines; and |
|
|
|
|
● |
overseeing
the evaluation of our board of directors and management. |
Code
of Business Conduct and Ethics
We
have adopted a written code of business conduct and ethics that applies to our directors, officers and employees, including our principal
executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions.
We provide a copy of our code of ethics can be found on our website https://investors.perfectmoment.com/corporate-governance.
We intend to disclose future amendments to, or waivers of, our Code, as and to the extent required by SEC regulations, at the same location
on our website identified above or in public filings.
Compensation
Committee Interlocks and Insider Participation
None
of the members of our compensation committee is currently or has been within the past three years one of our officers or an employee.
None of our executive officers currently serves, or has served during the last year, as a member of the board of directors or compensation
committee of any entity that has one or more executive officers serving as a member of our board of directors or compensation committee.
Corporate
Governance Guidelines
We
have adopted corporate governance guidelines, that serve as a flexible framework within which our board of directors and its committees
operate. These guidelines cover a number of areas including the size and composition of the board, board membership criteria and director
qualifications, director responsibilities, board agenda, meetings of independent directors, committee responsibilities and assignments,
board member access to management and independent advisors, director communications with third parties, director compensation, and management
succession planning. A copy of our corporate governance guidelines is available on our website at https://www.investors.perfectmoment.com.
Conflicts
of Interest
We
comply with applicable state law with respect to transactions (including business opportunities) involving potential conflicts. Applicable
state corporate law requires that all transactions involving our company and any director or executive officer (or other entities with
which they are affiliated) are subject to full disclosure and approval of the majority of the disinterested independent members of our
board of directors, approval of the majority of our stockholders or the determination that the contract or transaction is intrinsically
fair to us. More particularly, our policy is to have any related party transactions (i.e., transactions involving a director, an officer
or an affiliate of our company) be approved solely by a majority of the disinterested independent directors serving on the board of directors.
Family
Relationships
Max
Gottschalk, the Chairman of our board of directors, and Jane Gottschalk, and our Chief Creative Officer and a member of our board of
directors, are husband and wife. There are no other family relationships among any of the directors or executive officers.
Director
Compensation
During
the fiscal year ended March 31, 2024, we paid cash and equity-based compensation to our non-employee directors for their service on our
board of directors. We have reimbursed and will continue to reimburse all of our non-employee directors for their reasonable out-of-pocket
expenses incurred in attending board of directors and committee meetings.
As
of March 31, 2024, our non-employee directors held 158,400 outstanding option awards to purchase or to be issued our common stock.
As
of March 31, 2024, Jane Gottschalk, our current Chief Creative Officer and a member of our board of directors, who was a non-employee
director until August 2022, held options to purchase 68,172 shares of our common stock. We granted options to purchase 30,000 shares
of our common stock each (for a total of 120,000 shares of our common stock) to Andre Keijsers, Tracy Barwin, Berndt Hauptkorn and Tim
Nixdorff, our four independent directors, pursuant to and upon the terms and conditions of their Independent Director Agreements with
us, vesting over a period of three years from the effective date of each such Independent Director Agreement. On March 5, 2024 we granted
an additional 6,000 options to purchase our common stock to Berndt Hauptkorn and Tim Nixdorf, vesting over a period of three years from
the effective date of each such Independent Director Agreement. On March 5, 2024 we granted an additional 13,200 options to purchase
our common stock to Andre Keijsers and Tracy Barwin, vesting over a period of three years from the effective date of each such Independent
Director Agreement.
We
have implemented a compensation plan for our non-employee directors, such that non-employee directors will receive an annual cash retainer
and/or an annual grant of stock options. Our committee chairpersons will not receive certain additional retainer fees. Our directors
who are also our employees or officers will not receive any compensation specifically related to their activities as directors, other
than reimbursement for expenses incurred in connection with their attendance at meetings.
Compensation
to our board of directors will be reviewed annually, and changes will be recommended by the compensation committee and approved by our
board of directors.
Board
compensation will be reviewed annually, and changes will be recommended by the compensation committee and approved by our board of directors.
Director
Compensation Table
The
following table discloses the cash fees, bonuses and stock awards and total compensation earned, paid or awarded to each of our non-employee
directors during the fiscal year ended March 31, 2024. Columns disclosing compensation under the headings “Non-Equity Incentive
Plan Compensation,” and “Change in Pension Value and Nonqualified Deferred Compensation Earnings” are not included
because no compensation in these categories was awarded to, earned by or paid to our non-employee directors in the fiscal year ended
March 31, 2024. The dollar amounts shown are in U.S. dollars. The amounts originally in British pounds were converted to U.S. dollars
for this table using the average of the average exchange rates for each fiscal month during the applicable fiscal year. Applying this
formula to the fiscal year ended March 31, 2024, £1.00 was equal to $1.2569.
Name(1) | |
Fees Earned or Paid in Cash ($) | | |
Bonus ($) | | |
Option Awards(2) ($) | | |
Total ($) | |
Max Gottschalk | |
| 180,994 | | |
| 100,000 | | |
| 175,778 | | |
| 456,772 | (3) |
Tracy Barwin | |
| 141,763 | | |
| - | | |
| 170,454 | | |
| 312,217 | (4) |
Andre Keijsers | |
| 48,554 | | |
| - | | |
| 170,454 | | |
| 219,008 | (5) |
Berndt Hauptkorn | |
| 25,000 | | |
| - | | |
| 142,045 | | |
| 167,045 | (6) |
Tim Nixdorff | |
| 12,500 | | |
| - | | |
| 142,045 | | |
| 154,545 | (7) |
(1) |
Mark Buckley, a Director
and Chief Executive Officer and Jane Gottschalk a Director and Chief Creative Officer during the fiscal year ending March 31, 2024,
are not included in this table as they were employees, and, thus, received no compensation for their services as a director. |
|
|
(2) |
For valuation assumptions
on stock option awards, refer to Note 13 of our audited consolidated financial statements for the year ended March 31, 2024. The
disclosed amounts reflect the fair value of the stock option awards that were granted during the fiscal year ended March 31, 2024
in accordance with FASB ASC Topic 718. |
|
|
(3) |
The amount reported for
Mr. Gottschalk represents (i) consulting fees paid to him pursuant to the terms of his consulting agreement (ii) reflects incentive
bonus paid for successful initial public offering plus listing on NYSE American and (iii) stock options to purchase 50,000 shares
of our common stock. |
|
|
(4) |
The amount reported for
Ms. Barwin represents (i) advisory fees paid to her pursuant to the terms of her consulting agreement for providing advisory services
from April 2023 to October 22, 2023 plus her director fees from October 23, 2023 to March 31, 2024 (ii) stock options to purchase
42,300 shares of our common stock. |
|
|
(5) |
The amount reported for
Mr. Keijsers represents (i) advisory fees paid to him pursuant to the terms of our consulting agreement with Arnhem Consulting Limited
for providing advisory services from April 2023 to October 22, 2023 plus his director fees from September 15, 2023 to March 31, 2024,
(ii) stock options to purchase 42,300 shares of our common stock. |
|
|
(6) |
The amount reported for
Berndt Hauptkorn represents (ii) his director fees from September 15, 2023 to March 31, 2024, (ii) stock options to purchase 36,000
shares of our common stock. |
|
|
(7) |
The amount reported in
this column for Tim Nixdorff represents (i) his director fees from January 1, 2024 to March 31, 2024, (ii) stock options to purchase
36,000 shares of our common stock. |
Consulting
Agreements
Max
Gottschalk
We,
through PMA, are party to a consulting agreement with Max Gottschalk, dated May 15, 2019, which continues until terminated in accordance
with its terms, during which Mr. Gottschalk is entitled to receive fees for services rendered amounting to £8,000 per month from
April 2021 to November 2022 and £12,000 per month since December 2022. These amounts are in lieu of any other cash payments or
equity awards Mr. Gottschalk may otherwise have been entitled to receive as a member of our board of directors.
Tracy
Barwin
We
were party to a consulting agreement with Tracy Barwin, dated November 18, 2022, pursuant to which Ms. Barwin was entitled to receive
£1,500 per day for services rendered with a minimum commitment of two days per month. These amounts were in lieu of any other cash
payments or equity awards Ms. Barwin may otherwise have been entitled to receive as a member of our board of directors. The consulting
agreement with Ms. Barwin was terminated in October 2023 and replaced by an independent director agreement, described below under “—
Independent Director Compensation.”
Arnhem
Consulting Limited (Andre Keijsers)
We,
through PMA, were party to a consulting agreement with Arnhem Consulting Limited (“Arnhem”), a company controlled by Andre
Keijsers, dated February 28, 2017, pursuant to which Arnhem was entitled to receive £3,200 per month for services rendered. The
consulting agreement was terminated in October 2023 as a result of Mr. Keijsers becoming a director of the Company.
Independent
Director Compensation
Andre
Keijsers
On
September 15, 2023, we entered into an Independent Director Agreement with Andre Keijsers, pursuant to which Mr. Keijsers will receive
an annual cash fee of $50,000, and an initial grant of stock options to purchase 30,000 shares of our common stock pursuant to the 2021
Plan. On March 5, 2024, we granted Mr. Keijsers an additional 13,200 stock options for services to be rendered. We will pay the annual
cash compensation fee to Mr. Keijsers in monthly installments no later than the 15th of each such calendar month, commencing on October
23, 2023, pro-rated for the initial and last payments, if applicable. The options will vest annually over a four-year period starting
from the agreement date, with such vesting subject to Independent Director Agreement not having been terminated at the time of vesting
and the other terms and conditions of the 2021 Plan or successor plan as well as the applicable stock option agreement between us and
Mr. Keijsers. The options will have an exercise price equal to the Fair Market Value (as defined in the 2021 Plan) as of the date on
which the options will be granted and an exercise period of five years from the date of the Independent Director Agreement. We will also
reimburse Mr. Keijsers for pre-approved reasonable business-related expenses incurred in good faith in connection with the performance
of his duties for us. As also required under the Independent Director Agreement, we have separately entered into standard indemnification
agreements with Mr. Keijers.
Berndt
Hauptkorn
On
September 15, 2023, we entered into an Independent Director Agreement with Berndt Hauptkorn, pursuant to which Mr. Hauptkorn will receive
an annual cash fee of $50,000, and an initial grant of stock options to purchase 30,000 shares of our common stock pursuant to the 2021
Plan. On March 5, 2024, we granted Mr. Hauptkorn an additional 6,000 stock options for services to be rendered. We will pay the annual
cash compensation fee to Mr. Hauptkorn in monthly installments no later than the 15th of each such calendar month, commencing on October
23, 2023, pro-rated for the initial and last payments, if applicable. The options will vest annually over a four-year period starting
from the agreement date, with such vesting subject to Independent Director Agreement not having been terminated at the time of vesting
and the other terms and conditions of the 2021 Plan or successor plan as well as the applicable stock option agreement between us and
Mr. Hauptkorn. The options will have an exercise price equal to the Fair Market Value (as defined in the 2021 Plan) as of the date on
which the options will be granted and an exercise period of five years from the date of the Independent Director Agreement. We will also
reimburse Mr. Hauptkorn for pre-approved reasonable business-related expenses incurred in good faith in connection with the performance
of his duties for us. As also required under the Independent Director Agreement, we have separately entered into standard indemnification
agreements with Mr. Hauptkorn.
Tim
Nixdorff
On
January 18, 2024, we entered into an Independent Director Agreement with Tim Nixdorff, pursuant to which Mr. Nixdorff will receive an
annual cash fee of $50,000, and an initial grant of stock options to purchase 30,000 shares of our common stock pursuant to the 2021
Plan. On March 5, 2024, we granted Mr. Nixdorff an additional 6,000 stock options for services to be rendered. We will pay the annual
cash compensation fee to Mr. Nixdorff in monthly installments no later than the 15th of each such calendar month, commencing on October
23, 2023, pro-rated for the initial and last payments, if applicable. The options will vest annually over a four-year period starting
from the agreement date, with such vesting subject to Independent Director Agreement not having been terminated at the time of vesting
and the other terms and conditions of the 2021 Plan or successor plan as well as the applicable stock option agreement between us and
Mr. Nixdorff. The options will have an exercise price equal to the Fair Market Value (as defined in the 2021 Plan) as of the date on
which the options will be granted and an exercise period of five years from the date of the Independent Director Agreement. We will also
reimburse Mr. Nixdorff for pre-approved reasonable business-related expenses incurred in good faith in connection with the performance
of his duties for us. As also required under the Independent Director Agreement, we have separately entered into standard indemnification
agreements with Mr. Nixdorff.
Tracy
Barwin
On
October 23, 2023, we entered into an Independent Director Agreement with Tracy Barwin, pursuant to which Ms. Barwin will receive an annual
cash fee of $50,000, and an initial grant of stock options to purchase 30,000 shares of our common stock pursuant to the 2021 Plan. On
March 5, 2024, we granted Mr. Keijsers an additional 13,200 stock options for services to be rendered. We will pay the annual cash compensation
fee to Ms. Barwin in monthly installments no later than the 15th of each such calendar month, commencing on October 23, 2023, pro-rated
for the initial and last payments, if applicable. The options will vest annually over a four-year period starting from the agreement
date, with such vesting subject to Independent Director Agreement not having been terminated at the time of vesting and the other terms
and conditions of the 2021 Plan or successor plan as well as the applicable stock option agreement between us and Ms. Barwin. The options
will have an exercise price equal to the Fair Market Value (as defined in the 2021 Plan) as of the date on which the options will be
granted and an exercise period of five years from the date of the Independent Director Agreement. We will also reimburse Ms. Barwin for
pre-approved reasonable business-related expenses incurred in good faith in connection with the performance of her duties for us. As
also required under the Independent Director Agreement, we have separately entered into standard indemnification agreements with Ms.
Barwin.
Outstanding
Equity Awards at Fiscal Year-End
The
following table sets forth, for each non-employee director, certain information concerning outstanding option awards as of March 31,
2024:
Name | |
Number of securities underlying unexercised options (exercisable) (#) | | |
Number of securities underlying unexercised options (unexercisable) (#) | | |
Option exercise price ($) | | |
Option expiration date | |
Max Gottschalk | |
| - | | |
| 50,000 | | |
| 4.10 | | |
| March 4, 2029 | (1) |
| |
| | | |
| | | |
| | | |
| | |
Tracy Barwin | |
| - | | |
| 43,200 | | |
| 4.10 | | |
| March 4, 2034 | (1) |
| |
| | | |
| | | |
| | | |
| | |
Andre Keijsers | |
| - | | |
| 43,200 | | |
| 4.10 | | |
| March 4, 2034 | (1) |
| |
| | | |
| | | |
| | | |
| | |
Berndt Hauptkorn | |
| - | | |
| 36,000 | | |
| 4.10 | | |
| March 4, 2034 | (1) |
| |
| | | |
| | | |
| | | |
| | |
Tim Nixdorff | |
| - | | |
| 36,000 | | |
| 4.10 | | |
| March 4, 2034 | (1) |
(1) |
25% vesting on the first,
second, third, and fourth anniversaries from director start date. |
Executive
Compensation
Named
Executive Officers
Our
named executive officers for the fiscal year ended March 31, 2024 (the “Named Executive Officers”) are Mark Buckley, Jane
Gottschalk and Jeff Clayborne.
Summary
Compensation Table
The
following table summarizes the compensation of our Named Executive Officers during the fiscal year ended March 31, 2024.
The
dollar amounts shown are in U.S. dollars. The amounts originally in British pounds were converted to U.S. dollars for this table using
the average of the average exchange rates for each fiscal month during the applicable fiscal year. Applying this formula to the fiscal
year ended March 31, 2024, £1.00 was equal to $1.2569.
Name and Principal Position | |
Fiscal Year | | |
Salary ($) | | |
Bonus ($) | | |
Stock Awards ($) | | |
Option Awards ($) | | |
All Other Compensation ($) | | |
Total ($) | |
| |
| | |
| | |
| | |
| | |
| | |
| | |
| |
Mark Buckley | |
| 2024 | | |
| 314,225 | (1) | |
| 187,916 | (2) | |
| 1,230,000 | (3) | |
| - | | |
| 2086 | (4) | |
| 1,734,227 | |
Chief Executive Officer | |
| 2023 | | |
| 121,511 | (5) | |
| - | | |
| - | | |
| - | | |
| 398 | (4) | |
| 121,909 | |
| |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | |
Jeff Clayborne(1) | |
| 2024 | | |
| 83,344 | (6) | |
| - | | |
| - | | |
| 1,183,706 | (7) | |
| - | | |
| 1,267,050 | |
Chief Financial Officer | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | |
| |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | |
Jane Gottschalk | |
| 2024 | | |
| 251,380 | (1) | |
| 187,916 | (2) | |
| - | | |
| 1,054,668 | (8) | |
| - | | |
| 1,493,964 | |
Chief Creative Officer | |
| 2023 | | |
| 140,642 | (5) | |
| - | | |
| - | | |
| - | | |
| 48,220 | (9) | |
| 224,022 | |
(1) |
Reflects actual earnings
for the fiscal year ended March 31, 2024. |
(2) |
On February 12, 2024, we
paid a bonus for the successful initial public offering and listing on NYSE American. |
(3) |
On March 5, we granted
Mr. Buckley a restricted stock unit totaling $1,230,000 payable in 300,000 shares of our common stock pursuant to the terms of his
employment agreement. The restricted stock unit vests equally over four years on the anniversary date of his contractual start date.
The price per share as reported by NYSE American on the day of issuance was $4.10 and was used to calculate fair market value. |
(4) |
The amount reported in
this column for Mr. Buckley represents PMUK contributions to the United Kingdom’s National Employment Savings Trust. |
(5) |
Reflects actual earnings
for the fiscal year ended March 31, 2023, which may differ from approved 2023 base salary due to start date. |
(6) |
Reflects actual earnings
for the fiscal year ended March 31, 2024, which may differ from approved 2023 base salary due to start date. |
(7) |
On March 5, 2024, we granted
Mr. Clayborne a stock option to purchase up to 300,000 shares of our common stock pursuant to his employment agreement at an exercise
price of $4.10 per share. The option is not currently vested and will vest equally over four years from his contractual start day
and will expire on March 4, 2034. |
(7) |
On March 5, 2024, we granted
Ms. Gottschalk a stock option to purchase up to 300,000 shares of our common stock at an exercise price of $4.10 per share. The option
is not currently vested and will vest equally over four years from July 18, 2023, and will expire on March 4, 2029. |
(9) |
The amount reported in
this column for Ms. Gottschalk represents consulting fees paid to her pursuant to the terms of her consulting agreement for the five-month
period from April 2022 to August 2022. Effective September 1, 2022, Ms. Gottschalk became an employee of PMUK. |
Employment
Agreements
Named
Executive Officers
Mark
Buckley
On
October 21, 2022, we entered into a Contract of Employment, through PMUK, for Mr. Buckley to serve as our Chief Executive Officer and
our former acting Chief Financial Officer, commencing November 7, 2022. Mr. Buckley served as acting Chief Financial Officer until October
2023. Pursuant to the terms of the agreement, Mr. Buckley is entitled to receive an annual base salary of £250,000 and is eligible
to receive performance-based bonuses, and is entitled to receive, but has not yet been granted, options to purchase 300,000 shares of
our common stock, vesting over a period of 4 years. The options were to be granted at $0.01, which is below fair market value, therefore,
the Company issued Mr. Buckley RSUs under the same terms and conditions of the options. In connection with his employment, Mr. Buckley
also serves as a member of our board of directors.
Either
we or Mr. Buckley may terminate for any reason upon 3 months’ prior written notice. We may also, at our sole discretion, terminate
the agreement at any time and with immediate effect by paying Mr. Buckley an amount equal to the base salary he would have been entitled
to receive during the notice period. In addition, we may terminate the agreement without notice if there is (a) serious or persistent
breach of any terms of his employment (b) gross misconduct or any conduct tending to bring himself or us into disrepute or (c) acts of
dishonesty, whether relating to us, an employee, a customer or otherwise.
Mr.
Buckley provides that he will be subject to certain non-solicitation provisions relating to customers, suppliers and/or employees of
the Company during his employment and for a 12-month period following the termination of his employment.
As
of March 31, 2024, Mr. Buckley held 75,000 shares of our common stock.
Jane
Gottschalk
On
September 7, 2022, we entered into a Contract of Employment, through PMUK, for Ms. Gottschalk to serve as our Chief Creative Officer
commencing September 1, 2022. Pursuant to the terms, Ms. Gottschalk is entitled to receive an annual base salary of £200,000 and
was eligible to receive a guaranteed bonus of £50,000 payable on the first anniversary of her employment. Ms. Gottschalk has waived
her right to receive such bonus. Future bonuses are dependent upon individual and company performance.
Either
we or Ms. Gottschalk may terminate the Contract of Employment for any reason upon 3 months’ prior written notice. We may also,
at our sole discretion, terminate the agreement at any time and with immediate effect by paying Ms. Gottschalk an amount equal to the
base salary she would have been entitled to receive during the notice period. In addition, we may terminate the agreement without notice
if there is (a) serious or persistent breach of any terms of his employment (b) gross misconduct or any conduct tending to bring herself
or us into disrepute or (c) acts of dishonesty, whether relating to us, an employee, a customer or otherwise.
Ms.
Gottschalk provides that she will be subject to certain non-solicitation provisions relating to customers, suppliers and/or employees
of the Company during her employment and for a 12-month period following the termination of her employment.
As
of March 31, 2024, Ms. Gottschalk held options to purchase 368,172 shares of our common stock.
Other
Executive Officers
Jeff
Clayborne
On
October 20, 2023 (the “Effective Date”), we entered into an Employment Agreement for Mr. Clayborne to serve as our Chief
Financial Officer, commencing as of such date, which was amended on January 22, 2024. Pursuant to the terms, Mr. Clayborne is entitled
to receive an annual base salary of $275,000 and is eligible to receive an annual bonus; provided, however, that the decision to provide
any annual bonus and the amount and terms of any annual bonus will be in the sole and absolute discretion of our board of directors and
the compensation committee.
Mr.
Clayborne is also eligible to participate in the 2021 Plan and pursuant to his employment, is entitled to receive, subject to approval
by our board of directors, options to purchase 300,000 shares of our common stock on the Effective Date, vesting annually over four years
in equal installments, with the first vesting on the first anniversary of the Effective Date, with an exercise price equal to the Fair
Market Value (as defined in the 2021 Plan) as of the date on which the options will be granted, which stock options will expire five
years from the Effective Date.
The
agreement will continue until the second anniversary thereof, unless terminated earlier; provided that, on such second anniversary of
the Effective Date and each annual anniversary thereafter, the agreement will be automatically extended, upon the same terms and conditions,
for successive one-year periods, unless either party provides written notice of its intention not to extend the term of the agreement
at least 30 days prior to the applicable anniversary date.
Either
we or Mr. Clayborne may terminate the agreement for any reason upon 30 days’ advance written notice. If Mr. Clayborne’s employment
is terminated upon either party’s failure to renew the agreement, by us for Cause (as defined in the agreement) or by Mr. Clayborne
without Good Reason (as defined in the agreement), Mr. Clayborne will be entitled to receive (i) any accrued but unpaid base salary and
accrued but unused vacation, (ii) any earned but unpaid annual bonus with respect to any completed calendar year immediately preceding
the termination date (provided that, if Mr. Clayborne’s employment is terminated by us for Cause, then any such accrued but unpaid
annual bonus will be forfeited), (iii) reimbursement for unreimbursed business expenses properly incurred by Mr. Clayborne and (iv) such
employee benefits (including equity compensation), if any, to which Mr. Clayborne may be entitled under our employee benefit plans as
of the termination date (clauses (i) through (iii), the “Accrued Amounts”). If Mr. Clayborne’s employment is terminated
by us without Cause or by Mr. Clayborne for Good Reason, Mr. Clayborne will be entitled to the Accrued Amounts and, subject to the terms
and conditions of the agreement, including Mr. Clayborne’s execution of a release of claims, Mr. Clayborne will be entitled to
receive continued base salary for three months plus a lump sum payment of $13,300. In addition, all stock options granted to Mr. Clayborne
that are scheduled to vest at the end of the annual vesting period in which such termination occurs will immediately vest upon the termination
date; all other, unvested options will be terminated upon such termination date.
Mr.
Clayborne’s agreement provides that he will be subject to certain non-competition provisions and non-solicitation provisions relating
to customers and/or employees of the Company during his employment and for a one-year period following the termination of his employment.
The agreement also includes provisions governing Company confidential information and indemnification rights.
As
of March 31, 2024, Mr. Clayborne held options to purchase 300,000 shares of our common stock
UK
National Employment Savings Trust
Our
subsidiary in the United Kingdom, PMUK, is required by the applicable local laws and regulations to make contributions to the United
Kingdom’s National Employment Savings Trust for all eligible personnel, including Mark Buckley, our Chief Executive Officer and
former acting Chief Financial Officer. During the fiscal year ended March 31, 2024 and March 31, 2023, we contributed £1,660 and
£330, respectively to the National Employment Savings Trust for Mr. Buckley.
2021
Equity Incentive Plan
The
board of directors and stockholders adopted our 2021 Equity Incentive Plan on August 24, 2021. Our 2021 Equity Incentive Plan, as amended
(the “2021 Plan”), provides for the grant of incentive stock options, within the meaning of Section 422 of the Internal Revenue
Code of 1986, as amended (the “Code”), to our employees and our parent and subsidiary corporations’ employees, and
for the grant of non-statutory stock options, stock appreciation rights, restricted stock, RSUs, performance units, and performance shares
to our employees, directors, and consultants and our parent and subsidiary corporations’ employees and consultants. As of June
26, 2024, there were 4,299,957 shares of our common stock granted or available for grant under the 2021 Plan of which 1,496,807 are allocated
to employees and consultants (vested and non-vested), 208,400 are allocated to Directors (vested and non-vested), and 2,519,750 were
unallocated.
Authorized
Shares
The
number of shares of our common stock available for issuance under the 2021 Plan also includes an annual increase on the first day of
each fiscal year beginning with the fiscal year ending March 31, 2025 and ending on (and including) the fiscal year ending March 31,
2031, in an amount equal to the least of:
|
● |
500,000 shares of our common
stock; or |
|
|
|
|
● |
such number of shares of
our common stock as the administrator may determine. |
If
an award granted under the 2021 Plan expires or becomes unexercisable without having been exercised in full, is surrendered pursuant
to an exchange program or, with respect to restricted stock, RSUs, performance units, or performance shares, is forfeited to, or repurchased
by, us due to failure to vest, then the unpurchased shares (or for awards other than stock options or stock appreciation rights, the
forfeited or repurchased shares) which were subject thereto will become available for future grant or sale under the 2021 Plan (unless
the 2021 Plan has terminated). With respect to stock appreciation rights, only the net shares actually issued will cease to be available
under the 2021 Plan and all remaining shares under stock appreciation rights will remain available for future grant or sale under the
2021 Plan (unless the 2021 Plan has terminated). Shares that actually have been issued under the 2021 Plan under any award will not be
returned to the 2021 Plan; provided, however, that if shares issued pursuant to awards of restricted stock, RSUs, performance shares,
or performance units are repurchased or forfeited to us due to failure to vest, such shares will become available for future grant under
the 2021 Plan. Shares used to pay the exercise price of an award or to satisfy the tax withholding obligations related to an award will
become available for future grant or sale under the 2021 Plan. To the extent an award is paid out in cash rather than shares, the cash
payment will not result in a reduction in the number of shares available for issuance under the 2021 Plan.
Plan
Administration
The
board of directors or one or more committees appointed by the board of directors will administer the 2021 Plan. In addition, if we determine
it is desirable to qualify transactions under the 2021 Plan as exempt under Rule 16b-3, such transactions will be structured with the
intent that they satisfy the requirements for exemption under Rule 16b-3. Subject to the provisions of the 2021 Plan, the administrator
has the power to administer the 2021 Plan and make all determinations deemed necessary or advisable for administering the 2021 Plan,
including the power to determine the fair market value of our common stock, select the service providers to whom awards may be granted,
determine the number of shares covered by each award, approve forms of award agreement for use under the 2021 Plan, determine the terms
and conditions of awards (including the exercise price, the time or times when the awards may be exercised, any vesting acceleration
or waiver of forfeiture restrictions, and any restriction or limitation regarding any award or the shares relating thereto), construe
and interpret the terms of the 2021 Plan and awards granted under it, prescribe, amend, and rescind rules and regulations relating to
the 2021 Plan, including creating sub-plans, and modify or amend each award, including the discretionary authority to extend the post-termination
exercisability period of awards (provided that no option or stock appreciation right will be extended past its original maximum term),
temporarily suspend the exercisability of an award if the administrator deems such suspension to be necessary or appropriate for administrative
purposes, and to allow a participant to defer the receipt of payment of cash or the delivery of shares that would otherwise be due to
such participant under an award. The administrator may institute and determine the terms of an exchange program under which (i) outstanding
awards are surrendered or cancelled in exchange for awards of the same type (which may have a higher or lower exercise price or different
terms), awards of a different type and/or cash, (ii) participants would have the opportunity to transfer any outstanding awards to a
financial institution or other person or entity selected by the administrator, and/or (iii) the exercise price of an outstanding award
is increased or reduced. The administrator’s decisions, determinations, and interpretations are final and binding on all participants.
Stock
Options
Stock
options may be granted under the 2021 Plan in such amounts as the administrator will determine in accordance with the terms of the 2021
Plan. The exercise price of options granted under the 2021 Plan must at least be equal to the fair market value of our common stock on
the date of grant. The term of an option will be stated in the award agreement, and in the case of an incentive stock option, may not
exceed 10 years. With respect to any participant who owns stock representing more than 10% of the voting power of all classes of our
outstanding stock, the term of an incentive stock option granted to such participant must not exceed five years and the exercise price
must equal at least 110% of the fair market value on the date of grant. The administrator will determine the methods of payment of the
exercise price of an option, which may include cash, shares, or other property acceptable to the administrator, as well as other types
of consideration permitted by applicable law. After a participant ceases to provide service as an employee, director, or consultant,
he or she may exercise his or her option for the period of time stated in his or her award agreement. In the absence of a specified time
in an award agreement, if the cessation of service is due to death or disability, the option will remain exercisable for 12 months. In
all other cases, in the absence of a specified time in an award agreement, the option will remain exercisable for three months following
the cessation service. An option may not be exercised later than the expiration of its term. Subject to the provisions of the 2021 Plan,
the administrator determines the other terms of options.
Stock
Appreciation Rights
Stock
appreciation rights may be granted under the 2021 Plan. Stock appreciation rights allow the recipient to receive the appreciation in
the fair market value of our common stock between the exercise date and the date of grant. Stock appreciation rights will expire upon
the date determined by the administrator and set forth in the award agreement. After a participant ceases to provide service as an employee,
director, or consultant, he or she may exercise his or her stock appreciation right for the period of time stated in his or her award
agreement. In the absence of a specified time in an award agreement, if cessation of service is due to death or disability, the stock
appreciation rights will remain exercisable for 12 months. In all other cases, in the absence of a specified time in an award agreement,
the stock appreciation rights will remain exercisable for three months following the cessation of service. However, in no event may a
stock appreciation right be exercised later than the expiration of its term. Subject to the provisions of the 2021 Plan, the administrator
determines the other terms of stock appreciation rights, including when such rights become exercisable and whether to pay any increased
appreciation in cash, shares of our common stock, or a combination thereof, except that the per share exercise price for the shares to
be issued pursuant to the exercise of a stock appreciation right will be no less than 100% of the fair market value per share on the
date of grant.
Restricted
Stock
Restricted
stock may be granted under the 2021 Plan. Restricted stock awards are grants of shares of our common stock that vest in accordance with
terms and conditions established by the administrator (if any). The administrator will determine the number of shares of restricted stock
granted to any employee, director, or consultant and, subject to the provisions of the 2021 Plan, will determine any terms and conditions
of such awards. The administrator may impose whatever conditions to vesting it determines to be appropriate (for example, the administrator
may set restrictions based on the achievement of specific performance goals or continued service to us); provided, however, that the
administrator, in its sole discretion, may accelerate the time at which any restrictions will lapse or be removed. Recipients of restricted
stock awards generally will have voting and dividend rights with respect to such shares upon grant without regard to vesting, unless
the administrator provides otherwise. Shares of restricted stock that do not vest are subject to our right of repurchase or forfeiture.
Restricted
Stock Units
RSUs
may be granted under the 2021 Plan. RSUs are bookkeeping entries representing an amount equal to the fair market value of one share of
our common stock. Subject to the provisions of the 2021 Plan, the administrator determines the terms and conditions of RSUs, including
the vesting criteria, and the form and timing of payment. The administrator may set vesting criteria based upon the achievement of company-wide,
divisional, business unit, or individual goals (including continued employment or service), applicable federal or state securities laws,
or any other basis determined by the administrator in its discretion. The administrator, in its sole discretion, may pay earned RSUs
in the form of cash, in shares, or in some combination thereof. Notwithstanding the foregoing, the administrator, in its sole discretion,
may reduce or waive any vesting criteria that must be met to receive a payout.
Performance
Units and Performance Shares
Performance
units and performance shares may be granted under the 2021 Plan. Performance units and performance shares are awards that will result
in a payment to a participant only if performance goals established by the administrator are achieved or the awards otherwise vest. The
administrator will establish performance objectives or other vesting provisions in its discretion, which, depending on the extent to
which they are met, will determine the number and/or the value of performance units and performance shares to be paid out to participants.
The administrator may set performance objectives based upon the achievement of company-wide, divisional, business unit, or individual
goals (including continued employment or service), applicable federal or state securities laws, or any other basis determined by the
administrator in its discretion. After the grant of a performance unit or performance share, the administrator, in its sole discretion,
may reduce or waive any performance objectives or other vesting provisions for such performance units or performance shares. Performance
units will have an initial dollar value established by the administrator on or prior to the date of grant. Performance shares will have
an initial value equal to the fair market value of our common stock on the date of grant. The administrator, in its sole discretion,
may pay earned performance units or performance shares in the form of cash, in shares, or in some combination thereof.
Non-Employee
Directors
The
2021 Plan provides that all outside (non-employee) directors will be eligible to receive all types of awards (except for incentive stock
options) under the 2021 Plan. In order to provide a maximum limit on the awards that can be made to tour non-employee directors, the
2021 Plan provides that in any given fiscal year, a non-employee director may not be paid, issued, or granted equity awards (including
awards issued under the 2021 Plan) with an aggregate value (the value of which will be based on their grant date fair value determined
in accordance with U.S. generally accepted accounting principles) and any other compensation (including without limitation any cash retainers
or fees) that, in the aggregate, exceed $500,000 (excluding awards or other compensation paid or provided to him or her as a consultant
or employee). The maximum limits do not reflect the intended size of any potential grants or a commitment to make grants to our outside
directors under the 2021 Plan in the future.
Non-Transferability
of Awards
Unless
the administrator provides otherwise, the 2021 Plan generally does not allow for the transfer of awards and only the recipient of an
award may exercise an award during his or her lifetime. If the administrator makes an award transferable, such award will contain such
additional terms and conditions as the administrator deems appropriate.
Certain
Adjustments
In
the event of certain changes in our capitalization, to prevent diminution or enlargement of the benefits or potential benefits intended
to be made available under the 2021 Plan, the administrator will adjust the number and class of shares that may be delivered under the
2021 Plan and/or the number, class, and price of shares covered by each outstanding award, and the numerical share limits set forth in
the 2021 Plan.
Dissolution
or Liquidation
In
the event of our proposed dissolution or liquidation, the administrator will notify participants as soon as practicable prior to the
effective date of such proposed transaction and all awards will terminate immediately prior to the consummation of such proposed transaction.
Merger
or Change in Control
The
2021 Plan provides that in the event of our merger with or into another corporation or entity or a change in control (as defined in the
2021 Plan), each outstanding award will be treated as the administrator determines, including, without limitation, that (i) awards will
be assumed, or substantially equivalent awards will be substituted, by the acquiring or succeeding corporation (or an affiliate thereof)
with appropriate adjustments as to the number and kind of shares and prices, (ii) upon written notice to a participant, that the participant’s
awards will terminate upon or immediately prior to the consummation of such merger or change in control, (iii) outstanding awards will
vest and become exercisable, realizable, or payable, or restrictions applicable to an award will lapse, in whole or in part, prior to
or upon consummation of such merger or change in control and, to the extent the administrator determines, terminate upon or immediately
prior to the effectiveness of such merger or change in control, (iv) (A) the termination of an award in exchange for an amount of cash
and/or property, if any, equal to the amount that would have been attained upon the exercise of such award or realization of the participant’s
rights as of the date of the occurrence of the transaction (and, for the avoidance of doubt, if as of the date of the occurrence of the
transaction the administrator determines in good faith that no amount would have been attained upon the exercise of such award or realization
of the participant’s rights, then such award may be terminated by us without payment), or (B) the replacement of such award with
other rights or property selected by the administrator in its sole discretion, or (v) any combination of the foregoing. The administrator
will not be obligated to treat similarly all awards, all awards a participant holds, all awards of the same type, or all portions of
awards.
In
the event that the successor corporation does not assume or substitute for the award (or portions thereof), the participant will fully
vest in and have the right to exercise all of his or her outstanding options and stock appreciations rights (or portions thereof) that
is not assumed or substituted for, all restrictions on restricted stock, RSUs, performance shares, and performance units (or portions
thereof) not assumed or substituted for will lapse, and, with respect to such awards with performance-based vesting (or portions thereof)
not assumed or substituted for, all performance goals or other vesting criteria will be deemed achieved at 100% of target levels and
all other terms and conditions met, in all cases, unless specifically provided otherwise under the applicable award agreement or other
written agreement between the participant and us or any parent or subsidiary. Additionally, in the event an option or stock appreciation
right (or portions thereof) is not assumed or substituted for in the event of a merger or change in control, the administrator will notify
each participant in writing or electronically that the option or stock appreciation right (or its applicable portion), as applicable,
will be exercisable for a period of time determined by the administrator in its sole discretion, and the option or stock appreciation
right (or its applicable portion), as applicable, will terminate upon the expiration of such period.
With
respect to awards granted to an outside director, in the event of a change in control, the outside director’s options and stock
appreciation rights, if any, will vest fully and become immediately exercisable, all restrictions on his or her restricted stock and
RSUs will lapse, and, with respect to awards with performance-based vesting, all performance goals or other vesting requirements for
his or her performance shares and units will be deemed achieved at 100% of target levels and all other terms and conditions met, in all
cases, unless specifically provided otherwise under the applicable award agreement or other written agreement between the participant
and us or any parent or subsidiary.
The
following table sets forth, for each executive officer, certain information concerning outstanding restricted stock awards as of March
31, 2024:
Name | |
Number of securities underlying unvested restricted stock awards (#) | | |
Fair Value ($) | | |
Vest date | |
Mark Buckley | |
| 225,000 | | |
| 4.10 | | |
| November 7, 2026 | (1) |
(1) |
Fully vests on the fourth
anniversary from contractual start date. |
The
following table sets forth, for each executive officer, certain information concerning outstanding option awards as of March 31, 2024:
Name | |
Number of securities underlying unexercised options (exercisable) (#) | | |
Number of securities underlying unexercised options (unexercisable) (#) | | |
Option exercise price ($) | | |
Option expiration date | |
Jane Gottschalk | |
| 68,172 | | |
| - | | |
| 3.50 | | |
| January 1, 2027 | (1) |
| |
| | | |
| | | |
| | | |
| | |
Jane Gottschalk | |
| - | | |
| 300,000 | | |
| 4.10 | | |
| March 4, 2029 | (2) |
| |
| | | |
| | | |
| | | |
| | |
Jeff Clayborne | |
| - | | |
| 300,000 | | |
| 4.10 | | |
| March 4, 2034 | (3) |
(1) |
All shares have fully vested. |
|
|
(2) |
25% vest on the first,
second, third, and fourth anniversaries from July 18, 2023. |
|
|
(3) |
25% vest on the first,
second, third, and fourth anniversaries from contractual start date. |
Clawback
Policy
Awards
are subject to the Company’s clawback policy, which was adopted on January 19, 2024 pursuant to Section 811 of the NYSE American
Company Guide, Section 10D of the Exhchange Act, and Rule 10D-1 promulgated under the Exchange Act (the “Clawback Policy”).
The Clawback Policy requires us to recoup incentive-based compensation from current and former executive officers in the event of an
accounting restatement, subject to certain exceptions set forth in the policy. In addition, our board of directors, acting as the administrator
of the Clawback Policy (such administrator to be the Compensation Committee if so designated by the board of directors) also may specify
in an award agreement that the participant’s rights, payments, and benefits with respect to an award will be subject to reduction,
cancellation, forfeiture, recoupment, reimbursement, or reacquisition upon the occurrence of certain specified events. The administrator
of the Clawback Policy may require a participant to forfeit, return, or reimburse us all or a portion of the award and any amounts paid
under the award pursuant to the terms of the Clawback Policy or applicable laws.
Amendment;
Termination
The
administrator has the authority to amend, alter, suspend, or terminate the 2021 Plan provided such action does not materially impair
the existing rights of any participant. The 2021 Plan will automatically terminate in 2031, unless terminated sooner.
Enterprise
Management Incentive Sub-Plan
The
2021 Plan includes an Enterprise Management Incentive Sub-Plan for the purpose of granting options to participants residing in the United
Kingdom in compliance with the laws of the United Kingdom.
Equity
Compensation Plan Information
The
board of directors and stockholders adopted our 2021 Equity Incentive Plan on August 24, 2021. The 2021 Plan provides for the grant of
incentive stock options, within the meaning of Section 422 of the Internal Revenue Code of 1986, as amended, to our employees and our
parent and subsidiary corporations’ employees, and for the grant of non-statutory stock options, stock appreciation rights, restricted
stock, RSUs, performance units, and performance shares to our employees, directors, and consultants and our parent and subsidiary corporations’
employees and consultants. As of December 6, 2024, there were 2,228,083 shares of our common stock granted or available
for grant under the 2021 Plan.
The
following information is as of March 31, 2024.
Plan category | |
Number of securities to be issued upon exercise of outstanding options, warrants, and rights | | |
Weighted-average exercise price of outstanding options, warrants, and rights | | |
Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in third column) | |
Equity compensation plans approved by securityholders | |
| 1,197,012 | | |
$ | 3.94 | | |
| 2,527,944 | |
Equity compensation plans not approved by securityholders | |
| 136,344 | | |
$ | 0.01 | | |
| - | |
Total | |
| 1,333,356 | | |
$ | 3.54 | | |
| 2,527,944 | |
SECURITY
OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The
following table sets forth certain information regarding the beneficial ownership of our common stock as of December 6, 2024 for
each person, or group of affiliated persons, known to us to beneficially own more than 5% of the common stock. The common stock is our
only class of voting securities which is currently outstanding.
Beneficial
ownership of our common stock is determined under the rules of the SEC and generally includes any shares over which a person exercises
sole or shared voting or investment power, or of which a person has a right to acquire ownership at any time within 60 days of the date
of this offering circular. Except as indicated by footnote, and subject to applicable community property laws, we believe the persons
identified in the table have sole voting and investment power with respect to all shares of common stock beneficially owned by them.
In
the following table, percentage ownership is based on 16,292,889 shares of our common stock outstanding as of December 6,
2024, In computing the number of shares of common stock beneficially owned by a person and the percentage ownership of that person, we
deemed to be outstanding all shares of common stock subject to options or other convertible securities held by that person or entity
that are currently exercisable or releasable or that will become exercisable or releasable within 60 days of December 6, 2024.
We did not deem these shares outstanding, however, for the purpose of computing the percentage ownership of any other person.
Title of Class | |
Name and address of Beneficial Owner | |
Amount and Nature of Beneficial Ownership | | |
Percentage of Class | |
Common stock | |
Mark Tompkins(1) | |
| 835,905 | | |
| 5.1 | % |
(1) |
The address of Mr. Tompkins
is App 1, Via Guidino 23, 6900 Lugano-Paradiso, Switzerland. |
Security
Ownership of Management
The
following table sets forth certain information regarding the beneficial ownership of our common stock as of December 6, 2024 for
each of our directors, named executive officers, and all of our directors and executive officers as a group.
Unless
otherwise indicated, the address of each of the following persons is 244 5th Ave, Ste 1219, New York, NY 10001, and each such
person has sole voting and investment power with respect to the shares set forth opposite his, her or its name.
Title of Class | |
Name and address of Beneficial Owner | |
Amount and Nature of Beneficial Ownership | | |
Percentage of Class | |
| |
| |
| | |
| |
Common stock | |
Named Executive Officers and Directors: | |
| | | |
| | |
| |
Max Gottschalk(2) | |
| 3,918,988 | | |
| 23.9 | % |
| |
Mark Buckley(3) | |
| 167,000 | | |
| 1.0 | % |
| |
Jeff Clayborne(4) | |
| 75,416 | | |
| * | |
| |
Jane Gottschalk(5) | |
| 3,918,988 | | |
| 23.9 | % |
| |
Andre Keijsers(6) | |
| 25,445 | | |
| * | |
| |
Berndt Hauptkorn(7) | |
| 10,600 | | |
| * | |
| |
Tracy Barwin(8) | |
| 10,883 | | |
| * | |
| |
Tim Nixdorff(9) | |
| 10,600 | | |
| * | |
| |
All directors and executive officers as a group (8 persons) | |
| 4,218,932 | | |
| 25.7 | % |
(2) |
Consists
of (i) 3,479,491 shares of common stock held of record by Fermain; (ii) 250,625 shares of common stock held of record by JGA;
(iii) 16,600 shares of common stock held directly; (iv) 12,500 shares of common stock issuable upon the exercise of stock
options that will vest within 60 days of December 6, 2024; (v) 91,600 shares of common stock held by Mr. Gottschalks
spouse, Jane Gottschalk; (vi) 68,172 shares of common stock issuable upon the exercise of stock options by Mr. Gottschalk’s
spouse, Jane Gottschalk; (vii) The total excludes 37,500 shares of our common stock underlying stock options not exercisable within
60 days of December 6, 2024; and (viii) The total excludes 225,000 restricted stock units that will not vest within 60
days of December 6, 2024. held by Mr. Gottschalks spouse, Jane Gottschalk. |
(3) |
Consists
of 167,000 shares of common stock held directly. The total excludes 150,000 restricted stock units that will not vest
within 60 days of December 6, 2024. |
|
|
(4) |
Consists
of (i) 75,416 shares of common stock held directly. The total excludes 331,667 restricted stock units that will
not vest within 60 days of December 6, 2024. |
|
|
(5) |
Consists
of (i) 3,479,491 shares of common stock held of record by Fermain; (ii) 250,625 shares of common stock held of record by JGA;
(iii) 91,600 shares of common stock held directly; (iv) 68,172 shares of common stock issuable upon the exercise of
stock options; (v) 16,600 shares of common stock held by Ms. Gottschalks spouse, Max Gottschalk; (vi) 12,500 shares of common
stock issuable upon the exercise of stock options that will vest within 60 days of December 6, 2024 held by Ms. Gottschalk’s
spouse, Max Gottschalk; (vii) The total excludes 225,000 restricted stock units that will not vest within 60 days of December
6, 2024; and (viii) The total excludes 37,500 shares of our common stock underlying stock options not exercisable within
60 days of December 6, 2024 held by Ms. Gottschalks spouse, Max Gottschalk. |
|
|
(6) |
Consists
of (i) 14,645 shares of common stock held directly; (ii) 10,800 shares of common stock issuable upon the exercise of stock options
that will vest within 60 days of December 6, 2024. The total excludes 32,400 shares of our common stock underlying stock options
not exercisable within 60 days of December 6, 2024. |
|
|
(7) |
Consists
of (i) 1,600 shares of common stock held directly; (ii) 9,000 shares of common stock issuable upon the exercise of stock options
that will vest within 60 days of December 6, 2024. The total excludes 27,000 shares of our common stock underlying stock options
not exercisable within 60 days of December 6, 2024. |
|
|
(8) |
Consists
of (i) 83 shares of common stock held directly; (ii) 10,800 shares of common stock issuable upon the exercise of stock options that
will vest within 60 days of December 6, 2024. The total excludes 32,400 shares of our common stock underlying stock options
not exercisable within 60 days of December 6, 2024. |
|
|
(9) |
Consists
of (i) 1,600 shares of common stock held directly. (ii) 9,000 shares of common stock issuable upon the exercise of stock
options that will vest within 60 days of December 6, 2024. The total excludes 27,000 shares of our common stock underlying
stock options not exercisable within 60 days of December 6, 2024. |
CERTAIN
RELATIONSHIPS AND RELATED PERSON TRANSACTIONS
Transactions
with Related Persons
We
follow ASC 850, Related Party Disclosures, for the identification of related parties and disclosure of related party transactions. When
and if we contemplate entering into a transaction in which any executive officer, director, nominee, or any family member of the foregoing
would have a direct or indirect interest, regardless of the amount involved, the terms of such transaction are to be presented to our
full board of directors (other than any interested director) for approval, and documented in the board minutes.
SEC
regulations define the related person transactions that require disclosure to include any transaction, arrangement or relationship in
which the amount involved exceeds the lesser of $120,000 or one percent of the average of the Company’s total assets at year-end
for the last two completed fiscal years ($68,130) in which we were or are to be a participant and in which a related person had or will
have a direct or indirect material interest. A related person is: (i) an executive officer, director or director nominee of the company,
(ii) a beneficial owner of more than 5% of our common stock, (iii) an immediate family member of an executive officer, director or director
nominee or beneficial owner of more than 5% of our common stock, or (iv) any entity that is owned or controlled by any of the foregoing
persons or in which any of the foregoing persons has a substantial ownership interest or control.
In
addition to the executive officer and director compensation arrangements discussed in “Executive Compensation,” the following
is a description of all related person transactions that occurred during the six months ended September 30, 2024 and the fiscal year
ended March 31, 2024.
Consulting
Agreements with Directors
Certain
directors of the Company and its subsidiaries provided consulting and advisory services to the Company, as non-employees, recognized
in selling, general and administrative expenses in our consolidated financial statements contained elsewhere in this offering circular.
As of each of September 30, 2024 and March 31, 2024, none of these expenses were unpaid. As of March 31, 2023, $22 of such expenses was
unpaid and included in accrued expenses in our consolidated financial statements contained elsewhere in this offering circular.
Below
are the directors of the Company and its subsidiaries, that provided consulting and advisory services during the year ended March 31,
2024 and 2023.
| |
Years ended March 31, | |
| |
2024 | | |
2023 | |
| |
| | |
| |
(Amounts in thousands) | |
| | | |
| | |
Max Gottschalk | |
$ | 181 | | |
$ | 135 | |
Jane Gottschalk | |
| - | | |
| 48 | |
Tracy Barwin | |
| 121 | | |
| 89 | |
Andreas Keijsers | |
| 22 | | |
| 48 | |
Total | |
$ | 324 | | |
$ | 320 | |
Max
Gottschalk
We,
through PMA, are party to a consulting agreement with Max Gottschalk, dated May 15, 2019, which continues until terminated in accordance
with its terms, during which Mr. Gottschalk is entitled to receive fees for services rendered amounting to £8,000 per month from
April 2021 to November 2022 and £12,000 per month since December 2022. These amounts are in lieu of any other cash payments Mr.
Gottschalk may otherwise have been entitled to receive as a member of our board of directors.
Tracy
Barwin
We
were party to a consulting agreement with Tracy Barwin, dated November 18, 2022, pursuant to which Ms. Barwin was entitled to receive
£1,500 per day for services rendered with a minimum commitment of two days per month. These amounts were in lieu of any other cash
payments or equity awards Ms. Barwin may otherwise have been entitled to receive as a member of our board of directors. The consulting
agreement with Ms. Barwin was terminated in October 2023 and replaced by an independent director agreement.
Arnhem
Consulting Limited (Andre Keijsers)
We,
through PMA, were party to a consulting agreement with Arnhem Consulting Limited (“Arnhem”), a company controlled by Andre
Keijsers, dated February 28, 2017, pursuant to which Arnhem was entitled to receive £1,200 per month for services rendered. The
consulting agreement with Mr. Keijsers was terminated in September 2023 and replaced by an independent director agreement.
Review,
Approval or Ratification of Transactions with Related Parties
Our
board of directors reviews and approves transactions with directors, officers and holders of five percent or more of our voting securities
and their affiliates, each a related party. The material facts as to the related party’s relationship or interest in the transaction
are disclosed to our board of directors prior to their consideration of such transaction, and the transaction is not considered approved
by our board of directors unless a majority of the directors who are not interested in the transaction approve the transaction. Further,
when stockholders are entitled to vote on a transaction with a related party, the material facts of the related party’s relationship
or interest in the transaction are disclosed to the stockholders, who must approve the transaction in good faith.
We
have adopted a written related party transactions policy that such transactions must be approved by our audit committee or another independent
body of our board of directors.
DESCRIPTION
OF SECURITIES
The
following descriptions are summaries of the material terms of our amended and restated certificate of incorporation and amended and restated
bylaws. We refer in this section to our amended and restated certificate of incorporation as our certificate of incorporation, and we
refer to our amended and restated bylaws as our bylaws.
General
Our
authorized capital stock consists of 100,000,000 shares of common stock, par value $0.0001 per share, and 10,000,000 shares of preferred
stock, par value $0.0001 per share, 5,000,000 shares of which are designated as Series A Preferred Stock.
As
of November 20, 2024, 16,087,889 shares of our common stock were outstanding and no shares of preferred stock were outstanding.
Common
Stock
The
holders of our common stock are entitled to one vote for each share held on all matters submitted to a vote of the stockholders. The
holders of our common stock do not have any cumulative voting rights. Holders of our common stock are entitled to receive ratably any
dividends declared by the board of directors out of funds legally available for that purpose, subject to any preferential dividend rights
of any outstanding preferred stock. Our common stock has no preemptive rights, conversion rights or other subscription rights or redemption
or sinking fund provisions.
In
the event of our liquidation, dissolution or winding up, holders of our common stock will be entitled to share ratably in all assets
remaining after payment of all debts and other liabilities and any liquidation preference of any outstanding preferred stock.
Preferred
Stock
Our
board of directors has the authority, without further action by our stockholders, to issue up to 10,000,000 shares of preferred stock
in one or more Series And to fix the rights, preferences, privileges and restrictions thereof. These rights, preferences and privileges
could include dividend rights, conversion rights, voting rights, terms of redemption, liquidation preferences, sinking fund terms and
the number of shares constituting, or the designation of, such series, any or all of which may be greater than the rights of our common
stock. The issuance of our preferred stock could adversely affect the voting power of holders of common stock and the likelihood that
such holders will receive dividend payments and payments upon our liquidation. In addition, the issuance of preferred stock could have
the effect of delaying, deferring or preventing a change in control of our company or other corporate action. We currently have no plans
to issue additional shares of preferred stock.
Convertible Note
On December 6,
2024 the Company entered into a convertible note purchase agreement pursuant to which the Company sold an accredited investor (the “Investor”)
a convertible secured promissory note (the “Convertible Note”) in the aggregate principal amount of $2,000,000. The Convertible
Note bears interest at rate of 15% per annum, is due and payable one year from the date of issuance, is secured by the assets of the
Company and is convertible into shares of Common Stock of the Company at a conversion price of $1.00 per share. Further to the terms
of the Note, 33% of all net proceeds received from this Offering after the first $2.0 million in net proceeds shall be used to repay
outstanding amounts under this Note.
Transfer
Agent and Registrar
Our
transfer agent and registrar is VStock Transfer, LLC, 18 Lafeyette Place, Woodmere, New York 11593.
Listing
Our
common stock is listed on NYSE American under the symbol “PMNT.”
Description
of the Series A Preferred Stock to be Sold to the Public in Connection with this Offering
Ranking
The
Series A Preferred Stock ranks, as to dividend rights and rights upon the Company’s liquidation, dissolution, or winding up, senior
to all classes or series of the Company’s Common Stock.
The
terms of the Series A Preferred Stock will not limit the Company’s ability to (i) incur indebtedness or (ii) issue additional equity
securities that are on a parity to or junior in rank to shares of the Company’s Series A Preferred Stock as to distribution rights
and rights upon the Company’s liquidation, dissolution or winding up.
Dividend
Rate and Payment Dates
Holders
of the Series A Preferred Stock will be entitled to receive, when and as declared by our Board of Directors, cumulative cash dividends
at the rate of 8.00% of the $2.00 liquidation preference per share of the Series A Preferred Stock per year, i.e., $0.16 per year
per share of the Series A Preferred Stock.
Dividends
on the Series A Preferred Stock will accumulate and be cumulative from, and including, the date of original issue by us of the Series
A Preferred Stock. Dividends will be payable quarterly in arrears on or about the 15th day of January, April, July and October, beginning
on or about January 15, 2025; provided that if any dividend payment date is not a business day, as defined in the certificate of designation
for the Series A Preferred Stock, then the dividend which would otherwise have been payable on that dividend payment date may be paid
on the immediately preceding or next succeeding business day, and if paid on the next succeeding business day, no interest, additional
dividends or other sums will accumulate on the amounts so payable for the period from and after that dividend payment date to the next
succeeding business day. We refer to each such date as a Dividend Payment Date.
Any
dividend, including any dividend payable on the Series A Preferred Stock for any partial dividend period, will be computed on the basis
of a 360-day year consisting of twelve 30-day months. Dividends are payable to holders of record of the Series A Preferred Stock as they
appear in the Transfer Agent’s records at the close of business on the applicable record date, which will be the date that our
Board of Directors designates for the payment of a dividend that is not more than 30 nor less than 10 days prior to the Dividend Payment
Date, which we refer to as a Dividend Payment Record Date.
Our
Board of Directors will not authorize, pay or set apart for payment by us any dividend on the Series A Preferred Stock at any time that:
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the terms and provisions of any of our agreements, including any agreement relating to our indebtedness,
prohibits such authorization, payment or setting apart for payment;
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terms and provisions of any of our agreements, including any agreement relating to our indebtedness, provides that such authorization,
payment or setting apart for payment thereof would constitute a breach of, or a default under, such agreement; or
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law restricts or prohibits the authorization or payment.
Notwithstanding
the foregoing, dividends on the Series A Preferred Stock will accumulate whether or not:
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terms and provisions of any of our agreements relating to our indebtedness prohibit such authorization, payment or setting apart for
payment;
● we
have earnings;
● there
are funds legally available for the payment of the dividends; and
● the
dividends are authorized.
No
interest, or sums in lieu of interest, will be payable in respect of any dividend payment or payments on the Series A Preferred Stock,
which may be in arrears, and holders of the Series A Preferred Stock will not be entitled to any dividends in excess of the full cumulative
dividends described above. Any dividend payment made on the Series A Preferred Stock shall first be credited against the earliest accumulated
but unpaid dividends due with respect to those shares.
We
will not pay or declare and set apart for payment any dividends or declare or make any distribution of cash or other property on common
stock or other stock that ranks junior to or on parity with the Series A Preferred Stock with respect to dividend rights and rights upon
our voluntary or involuntary liquidation, dissolution or winding up or redeem or otherwise acquire common stock or other stock that ranks
junior to or on parity with the Series A Preferred Stock with respect to dividend rights and rights upon our voluntary or involuntary
liquidation, dissolution or winding up (except (i) paying dividends on any shares of any class or series of capital stock issued by us
in shares of common stock or in shares of any other class or series of capital stock issued by us ranking junior to the Series A Preferred
Stock as to payment of dividends and the distribution of assets upon our voluntary or involuntary liquidation, dissolution and winding
up, (ii) converting or exchanging any shares of any class or series of capital stock issued by us for common stock or other capital stock
ranking junior to the Series A Preferred Stock with respect to dividend rights and rights upon our voluntary or involuntary liquidation,
dissolution or winding up, or (ii) purchasing or acquiring shares of Series A preferred Stock pursuant to a purchase or exchange offer
made on the same terms to holders of all outstanding shares of Series A Preferred Stock (collectively, the “Exceptions”)),
unless we also have either paid or declared and set apart for payment (either in cash or in kind) full cumulative dividends on the Series
A Preferred Stock for all past dividend periods.
Notwithstanding
the foregoing, if we do not either pay or declare and set apart for payment full cumulative dividends on the Series A Preferred Stock
and all stock that ranks on parity with the Series A Preferred Stock with respect to dividends, the amount which we have declared will
be allocated pro rata to the holders of Series A Preferred Stock and to each equally ranked class or series of stock, so that the amount
declared for each share of Series A Preferred Stock and for each share of each equally ranked class or series of stock is proportionate
to the accrued and unpaid dividends on those shares. Any dividend payment made on the Series A Preferred Stock will first be credited
against the earliest accrued and unpaid dividend.
Liquidation
Preference
In
the event of any voluntary or involuntary liquidation, dissolution or winding up of our affairs, the holders of shares of Series A Preferred
Stock are entitled to be paid out of our assets legally available for distribution to our shareholders a liquidation preference of $2.00
per share, plus an amount equal to any accumulated and unpaid dividends to the date of payment (whether or not declared), before any
distribution or payment may be made to holders of shares of common stock or any other class or series of our equity stock ranking, as
to liquidation rights, junior to the Series A Preferred Stock.
If,
upon our voluntary or involuntary liquidation, dissolution or winding up, our available assets are insufficient to pay the full amount
of the liquidating distributions on all outstanding shares of Series A Preferred Stock and the corresponding amounts payable on all shares
of each other class or series of capital stock ranking, as to liquidation rights, on a parity with the Series A Preferred Stock, then
the holders of the Series A Preferred Stock and each such other class or series of capital stock ranking, as to liquidation rights, on
a parity with the Series A Preferred Stock will share ratably in any distribution of assets in proportion to the full liquidating distributions
to which they would otherwise be respectively entitled. Holders of Series A Preferred Stock will be entitled to written notice of any
liquidation no fewer than 30 days and no more than 60 days prior to the payment date. After payment of the full amount of the liquidating
distributions to which they are entitled, the holders of Series A Preferred Stock will have no right or claim to any of our remaining
assets..
Our
consolidation, merger or conversion with or into any other entity, or the voluntary sale, lease, transfer or conveyance of all or substantially
all our property and assets (which shall not, in fact, result in our voluntary or involuntary liquidation, dissolution or winding up
and the distribution of our assets to stockholders), shall not be deemed to constitute a voluntary or involuntary liquidation, dissolution
or winding up of the Company.
Conversion
Ratio
“Conversion
Ratio” means one (1) share of Common Stock for each share of Series A Preferred Stock, subject to adjustment. If the Company,
at any time while any shares of Series A Preferred Stock are outstanding: (i) pays a stock dividend or otherwise makes a distribution
or distributions payable in shares of Common Stock with respect to the then outstanding shares of Common Stock or (ii) subdivides outstanding
shares of Common Stock into a larger number of shares, then the Conversion Ratio shall be multiplied by a fraction of which the numerator
shall be the number of shares of Common Stock (excluding any treasury shares of the Corporation) outstanding immediately before such
event and of which the denominator shall be the number of shares of Common Stock outstanding immediately after such event. If the Company,
at any time while any shares of Series A Preferred Stock are outstanding, combines (including by way of a reverse stock split) outstanding
shares of Common Stock into a smaller number of shares, then the Conversion Ratio shall be multiplied by a fraction of which the numerator
shall be the number of shares of Common Stock outstanding immediately before such event and of which the denominator shall be one hundred
thirty percent (130%) of the number of shares of Common Stock outstanding immediately after such event.
Optional
Conversion
At
any time a Holder may convert all, or any portion of its Series A Preferred Stock, at the Conversion Ratio, subject to adjustment.
The shares underlying the Series A Preferred Stock will be qualified in this offering.
Mandatory
Conversion
At
any time after issuance upon the occurrence of any of the foregoing events, the Company shall have a right to direct the mandatory conversion
of the Series A Preferred Stock at the Conversion Ratio: (a) a change in control or (b) if the closing price of the Common Stock closes
at or above $3.50 per share for 5 consecutive trading days.
Limited
Voting Rights
Holders
of Series A Preferred Stock will generally have no voting rights. In any matter in which the Series A Preferred Stock may vote (as expressly
provided herein, or as may be required by law), each share of Series A Preferred Stock shall be entitled to one vote.
Company
Call Option
Beginning
on the 5th anniversary of the final closing, we may, at our option, redeem the Series A Preferred Stock, in whole or in part, by paying
a redemption price of $3.50 per share, plus any accrued and unpaid dividends to the date of redemption.
Beneficial
Ownership Limitation
Notwithstanding
anything herein to the contrary, the Company shall not effect (i) any conversion of Series A Preferred Stock or (ii) any exercise of
any Warrant, and a holder shall not have the right to (i) convert any portion of Series A Preferred Stock or (ii) exercise any Warrant,
to the extent that, after giving effect to an attempted conversion set forth on an applicable conversion notice or exercise notice, such
attempted conversion or exercise would result in the holder (together with such holder’s affiliates, and any other person whose
beneficial ownership of Common Stock would be aggregated with the holder’s for purposes of Section 13(d) or Section 16 of the Securities
Exchange Act of 1934, as amended (the “Exchange Act”), and the applicable regulations of the Commission, including
any “group” of which the holder is a member (the foregoing, “Attribution Parties”) beneficially owning
a number of shares of Common Stock in excess of 19.99% (the “Beneficial Ownership Limitation”).
Warrants
to be Sold to the Public in this Offering
The
following summary of certain terms and provisions of the Warrants offered hereby is not complete and is subject to, and qualified in
its entirety by, the provisions of the warrant agent agreement between us and VStock Transfer, LLC, as warrant agent, and the form of
Warrant, both of which are filed as exhibits to the registration statement of which this prospectus is a part. Prospective investors
should carefully review the terms and provisions set forth in the warrant agent agreement, including the annexes thereto, and form of
Warrant.
Form.
Pursuant to a warrant agent agreement between us and VStock Transfer, LLC, as warrant agent,
the Warrants will be issued in book-entry form and shall initially be represented only by one or more global warrants deposited with
the warrant agent, as custodian on behalf of The Depository Trust Company, or DTC, and registered in the name of Cede & Co., a nominee
of DTC, or as otherwise directed by DTC.
Exercisability.
The Warrants are exercisable at any time after their original issuance and at any time up to the date that is three years
after their original issuance. The Warrants will be exercisable, at the option of each holder, in whole or in part by delivering to us
a duly executed exercise notice and, at any time a registration statement registering the issuance of the shares of Common Stock underlying
the Warrants under the Securities Act is effective and available for the issuance of such shares, or an exemption from registration under
the Securities Act is available for the issuance of such shares, by payment in full in immediately available funds for the number of
shares of Common Stock purchased upon such exercise. No fractional shares of Common Stock will be issued in connection with the exercise
of a Warrant. In lieu of fractional shares, we will pay the holder an amount in cash equal to the fractional amount multiplied by the
exercise price.
Exercise
Limitation. A holder will not have the right to exercise any portion of the Warrant if the holder (together with its affiliates)
would beneficially own in excess of 4.99% (or, upon election of the holder, 9.99%) of the number of shares of our Common Stock outstanding
immediately after giving effect to the exercise, as such percentage ownership is determined in accordance with the terms of the Warrants.
Exercise
Price. The Warrants will have an exercise price of $3.50 per share. The exercise price is subject to appropriate adjustment
in the event of certain stock dividends and distributions, forward stock splits, stock combinations, reclassifications or similar events
affecting our Common Stock and also upon any distributions of assets, including cash, stock or other property to our stockholders. If
the Company at any time effects one or more stock splits, stock dividends or other increases or reductions of the number of shares of
the Company’s Common Stock outstanding without receiving compensation therefor in money, services or property, the number of shares
of Common Stock subject to the Warrants shall (i) if a net increase shall have been effected in the number of outstanding shares of Common
Stock, be proportionately increased, and the exercise price payable per share of Common Stock subject to the Warrant shall be proportionately
reduced, and, (ii) if a net reduction shall have been effected in the number of outstanding shares of Common Stock, be proportionately
reduced and the exercise price payable per share of Common Stock subject to the Warrant shall be increased as follows: then exercise
price multiplied by seventy percent (70%) of the net reduction ratio. By way of example only, if the then exercise price is $3.50
and the Company effects a 1-for-10 reverse stock split of its outstanding shares of Common Stock, the then exercise price shall be
adjusted upward to $24.50.
Exchange
Listing. There is no established trading market for the Warrants and we do not expect a market to develop. In addition, we do not
intend to apply for the listing of the Warrants on any national securities exchange or other trading market. Without an active trading
market, the liquidity of the Warrants will be limited.
Fundamental
Transactions. If a fundamental transaction occurs, then the successor entity will succeed to, and be substituted for us, and may
exercise every right and power that we may exercise and will assume all of our obligations under the Warrants with the same effect as
if such successor entity had been named in the Warrant itself. If holders of our Common Stock are given a choice as to the securities,
cash or property to be received in a fundamental transaction, then the holder shall be given the same choice as to the consideration
it receives upon any exercise of the Warrant following such fundamental transaction.
Rights
as a Stockholder. Except as otherwise provided in the Warrants or by virtue of such holder’s ownership of shares of our Common
Stock, the holder of a Warrant does not have the rights or privileges of a holder of our Common Stock, including any voting rights, until
the holder exercises the Warrants.
Listing
Neither
the Series A Preferred Stock nor the Warrants shall be listed on a national securities exchange nor will either be quoted on a national
quotation system.
Transfer
Agent
The
transfer agent and registrar for the Series A Preferred Stock and Warrants is VStock Transfer, LLC, 18 Lafeyette Place, Woodmere, New
York 11593.
Anti-Takeover
Effects of Provisions of Our Charter Documents
Our
certificate of incorporation provides that certain amendments of our certificate of incorporation and amendments by our stockholders
of our bylaws require the approval of at least 66 and 2/3% of the voting power of all of our outstanding stock. These provisions could
discourage a potential acquirer from making a tender offer or otherwise attempting to obtain control of our company and could delay changes
in management.
Our
certificate of incorporation also provides that, unless we consent in writing to an alternative forum, the Court of Chancery of the State
of Delaware will be the sole and exclusive forum for any derivative action or proceeding brought on our behalf, any action asserting
a claim of breach of a fiduciary duty owed by any of our directors, officers, employees or agents to us or our stockholders, any action
asserting a claim arising pursuant to any provision of the DGCL, our certificate of incorporation or our bylaws or any action asserting
a claim that is governed by the internal affairs doctrine, in each case subject to the Court of Chancery having personal jurisdiction
over the indispensable parties named as defendants therein and the claim not being one which is vested in the exclusive jurisdiction
of a court or forum other than the Court of Chancery or for which the Court of Chancery does not have subject matter jurisdiction. This
forum selection provision may limit our stockholders’ ability to bring a claim in a judicial forum that they find favorable for
disputes with us or our directors, officers, employees or agents, which may discourage such lawsuits against us and our directors, officers,
employees and agents even though an action, if successful, might benefit our stockholders.
Our
bylaws establish an advance notice procedure for stockholder proposals to be brought before an annual meeting of our stockholders, including
proposed nominations of persons for election to our board of directors. At an annual meeting, stockholders may only consider proposals
or nominations specified in the notice of meeting or brought before the meeting by or at the direction of our board of directors. Stockholders
may also consider a proposal or nomination by a person who was a stockholder at the time of giving notice and at the time of the meeting,
who is entitled to vote at the meeting and who has complied with the notice requirements of our bylaws in all respects. The bylaws do
not give our board of directors the power to approve or disapprove stockholder nominations of candidates or proposals regarding other
business to be conducted at a special or annual meeting of our stockholders. However, our bylaws may have the effect of precluding the
conduct of certain business at a meeting if the proper procedures are not followed. These provisions may also discourage or deter a potential
acquirer from conducting a solicitation of proxies to elect the acquirer’s own slate of directors or otherwise attempting to obtain
control of our company.
Our
bylaws provide that a special meeting of our stockholders may be called only by our Secretary and at the direction of our board of directors
by resolution adopted by a majority of our board of directors. Because our stockholders do not have the right to call a special meeting,
a stockholder could not force stockholder consideration of a proposal over the opposition of our board of directors by calling a special
meeting of stockholders prior to such time as a majority of our board of directors, the chairperson of our board of directors, the president
or the chief executive officer believed the matter should be considered or until the next annual meeting provided that the requestor
met the notice requirements. The restriction on the ability of stockholders to call a special meeting means that a proposal to replace
our board of directors also could be delayed until the next annual meeting.
Our
bylaws do not allow our stockholders to act by written consent without a meeting. Without the availability of stockholder action by written
consent, a holder controlling a majority of our capital stock would not be able to amend our bylaws or remove directors without holding
a stockholders’ meeting.
Anti-Takeover
Effects of Delaware Law
We
are subject to the provisions of Section 203 of the DGCL, or Section 203. Under Section 203, we would generally be prohibited from engaging
in any business combination with any interested stockholder for a period of three years following the time that this stockholder became
an interested stockholder unless:
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prior
to this time, our board of directors approved either the business combination or the transaction that resulted in the stockholder
becoming an interested stockholder; |
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upon
consummation of the transaction that resulted in the stockholder becoming an interested stockholder, the interested stockholder
owned at least 85% of our voting stock outstanding at the time the transaction commenced, excluding shares owned by persons who are
directors and also officers, and by employee stock plans in which employee participants do not have the right to determine
confidentially whether shares held subject to the plan will be tendered in a tender or exchange offer; or |
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at
or subsequent to such time, the business combination is approved by our board of directors and authorized at an annual or special
meeting of stockholders, and not by written consent, by the affirmative vote of at least 66 and 2/3% of the outstanding voting stock
that is not owned by the interested stockholder. |
Under
Section 203, a “business combination” includes:
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any merger or consolidation
involving the corporation and the interested stockholder; |
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any
sale, transfer, pledge or other disposition of 10% or more of the assets of the corporation involving the interested
stockholder; |
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any
transaction that results in the issuance or transfer by the corporation of any stock of the corporation to the interested
stockholder, subject to limited exceptions; |
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any
transaction involving the corporation that has the effect of increasing the proportionate share of the stock of any class or series
of the corporation beneficially owned by the interested stockholder; or |
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the
receipt by the interested stockholder of the benefit of any loans, advances, guarantees, pledges or other financial benefits
provided by or through the corporation. |
In
general, Section 203 defines an interested stockholder as an entity or person beneficially owning 15% or more of the outstanding voting
stock of the corporation and any entity or person affiliated with or controlling or controlled by such entity or person.
MATERIAL
U.S. FEDERAL INCOME TAX CONSEQUENCES
The
following is a discussion of the material U.S. federal income and estate tax consequences of the ownership and disposition of our Series
A Preferred Stock by a “non-U.S. holder” (as described below). This summary is limited to “non-U.S. holders”
that hold our Series A Preferred Stock as a capital asset within the meaning of Section 1221 of the Code (generally, property held for
investment for U.S. federal income tax purposes). This discussion does not address all aspects of U.S. federal income and estate taxation
that may be relevant to non-U.S. holders in light of their particular circumstances, does not discuss alternative minimum tax and Medicare
contribution tax consequences and does not address any tax consequences arising under the laws of any state, local or foreign jurisdiction.
This discussion also does not address all of the consequences relevant to holders subject to special U.S. federal income tax rules, such
as:
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a non-U.S. holder that is a financial institution, insurance
company, regulated investment company, tax-exempt organization, pension plan, broker, dealer or trader in stocks, securities or currencies,
U.S. expatriate, controlled foreign corporation or passive foreign investment company; a non-U.S. holder holding Series A Preferred Stock
as part of a conversion, constructive sale, wash sale or other integrated transaction or a hedge, straddle or synthetic security; a non-U.S.
holder whose functional currency is not the U.S. dollar; a non-U.S. holder that holds or receives Series A Preferred Stock pursuant to
the exercise of any employee stock option or otherwise as compensation; or a non-U.S. holder that at any time owns, directly, indirectly
or constructively, 5% or more of our outstanding capital stock. A “non-U.S. holder” is a beneficial owner of a share of our
Series A Preferred Stock that is, for U.S. federal income tax purposes: |
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a non-resident alien individual, other than a former citizen
or resident of the United States subject to U.S. tax as an expatriate, |
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a foreign corporation or any foreign organization taxable as a corporation for U.S. federal income tax purposes, or
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a foreign estate or trust. |
If
a partnership or other pass-through entity (including an entity or arrangement treated as a partnership or other type of pass-through
entity for U.S. federal income tax purposes) owns our Series A Preferred Stock, the tax treatment of a partner or beneficial owner of
the entity may depend upon the status of the partner or beneficial owner, the activities of the entity and certain determinations made
at the partner or beneficial owner level. Partners and beneficial owners in partnerships or other pass-through entities that own our
Series A Preferred Stock should consult their tax advisors as to the particular U.S. federal income and estate tax consequences applicable
to them.
This
discussion is based on the Code, and administrative pronouncements, judicial decisions and final, temporary and proposed Treasury Regulations,
changes to any of which subsequent to the date of this offering circular may affect the tax consequences described herein (possibly with
retroactive effect). Prospective holders are urged to consult their tax advisors with respect to the particular tax consequences to them
of owning and disposing of our Series A Preferred Stock, including the consequences under the laws of any state, local or foreign jurisdiction.
Distributions
We
do not currently expect to pay any cash distributions on our Series A Preferred Stock. If we make distributions of cash or property (other
than certain pro rata distributions of Series A Preferred Stock) with respect to our Series A Preferred Stock, to the extent paid out
of our current or accumulated earnings and profits (as determined under U.S. federal income tax principles), such distributions generally
will be treated as dividends and will be subject to U.S. federal withholding tax at a 30% rate, or such reduced rate as may be specified
by an applicable income tax treaty, subject to the discussion of FATCA and backup withholding taxes below. In order to obtain a reduced
rate of withholding under an applicable income tax treaty, a non-U.S. holder generally will be required to provide a properly executed
U.S. Internal Revenue Service (“IRS”) Form W-8BEN or IRS Form W-8BEN-E, as applicable, certifying its entitlement to benefits
under the applicable treaty. To the extent such distributions exceed our current and accumulated earnings and profits, they will constitute
a tax-free return of capital, which will first reduce your adjusted tax basis in our Series A Preferred Stock, but not below zero, and
thereafter will be treated as a gain from the sale or other disposition of our Series A Preferred Stock, as described below under “Gain
on Disposition of Our Series A Preferred Stock.”
Dividends
paid to a non-U.S. holder that are effectively connected with the non-U.S. holder’s conduct of a trade or business within the United
States (and, if required by an applicable income tax treaty, are attributable to a permanent establishment or fixed base maintained by
the non-U.S. holder in the United States) will not be subject to U.S. federal withholding tax if the non-U.S. holder provides a properly
executed IRS Form W-8ECI. Instead, the effectively connected dividend income will generally be subject to regular U.S. income tax as
if the non-U.S. holder were a United States person as defined under the Code. A non-U.S. holder that is treated as a corporation for
U.S. federal income tax purposes may also be subject to an additional “branch profits tax” imposed at a rate of 30% on the
effectively connected dividend income, or such reduced rate as may be specified by an applicable income tax treaty.
Gain
on Disposition of Our Series A Preferred Stock
Subject
to the discussions of backup withholding and FATCA withholding taxes below, a non-U.S. holder generally will not be subject to U.S. federal
income tax on gain realized on a sale or other disposition of Series A Preferred Stock unless:
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the
gain is effectively connected with the non-U.S. holder’s conduct of a trade or business in the United States (and, if required
by an applicable tax treaty, the gain is attributable to a permanent establishment or fixed base maintained by the non-U.S. holder in
the United States), in which case the gain will be subject to U.S. federal income tax generally in the same manner as effectively connected
dividend income as described above; |
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the
non-U.S. holder is an individual present in the United States for 183 days or more in the taxable year of disposition and certain other
conditions are met, in which case the gain (net of certain U.S.-source losses) generally will be subject to U.S. federal income tax at
a rate of 30% (or such reduced rate as may be specified by an applicable income tax treaty); or |
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we
are or have been a “United States real property holding corporation” (as described below), at any time during the shorter
of the five-year period preceding the disposition or the period that the non-U.S. holder owned our Series A Preferred Stock, and, in
the case where our Series A Preferred Stock is regularly traded on an established securities market during the calendar year in which
the sale or disposition occurs, the non-U.S. holder has owned, directly or constructively, more than 5% of our Series A Preferred Stock
at any time during the shorter of the five-year period preceding the disposition or such non-U.S. holder’s holding period for our
Series A Preferred Stock. |
We
will be a United States real property holding corporation at any time that the fair market value of our “United States real property
interests,” as defined in the Code and applicable Treasury Regulations, equals or exceeds 50% of the aggregate fair market value
of our worldwide real property interests and our other assets used or held for use in a trade or business. We believe that we are not,
and do not anticipate becoming in the foreseeable future, a United States real property holding corporation. However, there can be no
assurance in this regard and non-U.S. holders are urged to consult their tax advisors regarding the application of these rules.
Information
Reporting Requirements and Backup Withholding
Information
returns are required to be filed with the IRS in connection with distributions on our Series A Preferred Stock. A non-U.S. holder may
have to comply with certification procedures to establish that it is not a U.S. person in order to avoid additional information reporting
and backup withholding. The certification procedures required to claim a reduced rate of withholding under a treaty generally will satisfy
the certification requirements necessary to avoid backup withholding as well.
Backup
withholding is not an additional tax. The amount of any backup withholding from a payment to a non-U.S. holder generally will be allowed
as a credit against the non-U.S. holder’s U.S. federal income tax liability and may entitle the non-U.S. holder to a refund, provided
that the required information is furnished to the IRS in a timely manner.
FATCA
Withholding Taxes
Provisions
of the Code and Treasury Regulations and administrative guidance promulgated thereunder commonly referred as the “Foreign Account
Tax Compliance Act” (“FATCA”) generally impose withholding at a rate of 30% in certain circumstances on dividends in
respect of our Series A Preferred Stock which are held by or through certain foreign financial institutions (including investment funds),
unless any such institution (1) enters into, and complies with, an agreement with the IRS to report, on an annual basis, information
with respect to interests in, and accounts maintained by, the institution that are owned by certain U.S. persons and by certain non-U.S.
entities that are wholly or partially owned by U.S. persons and to withhold on certain payments, or (2) if required under an intergovernmental
agreement between the United States and an applicable foreign country, reports such information to its local tax authority, which will
exchange such information with the U.S. authorities. An intergovernmental agreement between the United States and an applicable foreign
country may modify these requirements. Accordingly, the entity through which our Series A Preferred Stock is held will affect the determination
of whether such withholding is required. Similarly, dividends in respect of our Series A Preferred Stock held by an investor that is
a non-financial non-U.S. entity that does not qualify under certain exceptions generally will be subject to withholding at a rate of
30%, unless such entity either (1) certifies to us or the applicable withholding agent that such entity does not have any “substantial
United States owners” or (2) provides certain information regarding the entity’s “substantial United States owners,”
which will in turn be provided to the U.S. Department of Treasury.
Withholding
under FATCA was scheduled to apply to payments of gross proceeds from the sale or other disposition of property that produces U.S.-source
interest or dividends, however, the IRS released proposed regulations that, if finalized in their proposed form, would eliminate the
obligation to withhold on such gross proceeds. Although these proposed Treasury Regulations are not final, taxpayers generally may rely
on them until final Treasury Regulations are issued. Prospective investors should consult their tax advisors regarding the possible implications
of FATCA on their investment in our Series A Preferred Stock.
Federal
Estate Tax
Individual
non-U.S. holders (as specifically defined for U.S. federal estate tax purposes) and entities the property of which is potentially includible
in such an individual’s gross estate for U.S. federal estate tax purposes (for example, a trust funded by such an individual and
with respect to which the individual has retained certain interests or powers) should note that the Series A Preferred Stock will be
treated as U.S. situs property subject to U.S. federal estate tax, unless an applicable tax treaty provides otherwise.
PLAN
OF DISTRIBUTION
The
Company is offering up to 5,000,000 units, with each unit consisting of one share of our Series A Preferred Stock and one common
stock purchase warrant to purchase one share of our Common Stock (and 10,000,000 shares of common stock underlying shares of Series
A Preferred Stock and Warrants) on a “best efforts” basis. The price per unit is $2.00. The minimum subscription is
$750.00, or 375 units.
The
Company intends to market the units in this offering through both online and offline means. Online marketing may take the form of contacting
potential investors through electronic media and posting our offering circular or “testing the waters” materials on an online
investment platform. This offering circular will be furnished to prospective investors via download 24 hours per day, 7 days per week
on the Company’s website (www.Perfect Moment.com) on a landing page that relates to the offering.
The
offering will terminate at the earliest of the date at which the maximum offering amount has been sold, April 18, 2025 and the date at
which the offering is earlier terminated by the Company, in its sole discretion , and the offering statement on Form 1-A of which this
offering circular forms a part will remain qualified in accordance with Rule 251(d)(3)(i)(F) of Regulation A until the date at which
all of the outstanding warrants of the Company issued pursuant to this offering have been exercised for shares of Common Stock of the
Company, which shares of Common Stock are qualified under the Form 1-A. At least every 12 months after this offering has been qualified
by the Commission, the Company will file a post-qualification amendment to include the Company’s then recent financial statements.
The
Company intends to complete multiple closings in this offering. After each closing, funds tendered by investors will be available to
the Company.
Engagement
Agreement with Digital Offering
We
are currently party to an engagement agreement dated October 22, 2024 with Digital Offering, LLC (“Digital Offering” or the
“Lead Selling Agent”). Digital Offering has agreed to act as our Lead Selling Agent for the offering. Digital Offering has
made no commitment to purchase all or any part of the units being offered but has agreed to use its best efforts to sell such units in
the offering. As such, Digital Offering is an “underwriter” within the meaning of Section 2(a)(11) of the Securities Act.
Digital Offering is under no obligation to purchase any of the units or arrange for the sale of any specific number or dollar amount
of the units. The term of the engagement agreement began on October 22, 2024 and will continue until the earliest to occur of: (a) the
date that either party gives the other at least ten (10) days written notice of the termination of the engagement agreement, which termination
may occur with or without cause, (b) April 18, 2025, and (c) the date that the offering is consummated (such applicable date, the “Termination
Date”). The engagement agreement provides that Digital Offering may engage other Financial Industry Regulatory Authority (“FINRA”)
member broker-dealers that are registered with the Commission to participate as soliciting dealers for this offering. We refer to these
other broker-dealers as soliciting dealers or members of the selling group. Upon engagement of any such soliciting dealer, Digital Offering
will be permitted to re-allow all or part of its fees and expense allowance as described below. Such soliciting dealer will also be entitled
to receive the benefits of our engagement agreement with Digital Offering, including the indemnification rights arising under the engagement
agreement upon their execution of a soliciting dealer agreement with Digital Offering that confirms that such soliciting dealer is so
entitled. As of the date hereof, we have been advised that Digital Offering has retained DealMaker Securities LLC to participate in this
offering as soliciting dealers. We will not be responsible for paying any placement agency fees, commissions or expense reimbursements
to any soliciting dealers retained by Digital Offering. None of the soliciting dealers is purchasing any of the units in this offering
or is required to sell any specific number or dollar amount of the units, but will instead arrange for the sale of units to investors
on a “best efforts” basis, meaning that they need only use their best efforts to sell the units. In addition to the engagement
agreement, we plan to enter into a definitive selling agency agreement with Digital Offering prior to the commencement of the offering.
Offering
Expenses
We
are responsible for all offering fees and expenses, including the following: (i) fees and disbursements of our legal counsel, accountants,
and other professionals we engage; (ii) fees and expenses incurred in the production of offering documents, including design, printing,
photograph, and written material procurement costs; (iii) all filing fees, including those charged by FINRA; and (iv) all of the legal
fees related to FINRA clearance. Additionally, we have agreed to pay Digital Offering a $25,000 consulting fee considered as accountable
expenses of Digital Offering, which amount has already been advanced to Digital Offering by us. This $25,000 consulting fee received
by Digital Offering as an advance against accountable expenses anticipated to be incurred will be reimbursed to us to the extent not
actually incurred, in compliance with FINRA Rule 5110(g)(4)(a). We have also agreed to reimburse Digital Offering for its reasonable
and documented legal costs up to a maximum of $85,000, $25,000 of which has been paid to date. Notwithstanding the foregoing, the advance
received by Digital Offering and discussed above will be reimbursed to us to the extent not actually incurred, in compliance with FINRA
Rule 5110(g)(4)(a).
Reimbursable
Expenses in the Event of Termination
In
the event the offering does not close or the selling agency agreement is terminated for any reason, we have agreed to reimburse Digital
Offering for all unreimbursed, reasonable, documented, out-of-pocket fees, expenses, and disbursements, including its legal fees up to
a maximum of $85,000.
Other
Expenses of the Offering
The
Lead Selling Agent has engaged DealMaker Securities LLC as a soliciting dealer to assist in the placement of our units in those states
where it is registered to undertake such activities, including soliciting potential investors on a best efforts basis.
In
addition, the Company has retained DealMaker Reach LLC (“Reach”) for marketing and advisory services. Reach, an affiliate
of DealMaker Securities, LLC, will consult and advise on the design and messaging on creative assets, website design and implementation,
paid media and email campaigns, advise on optimizing the Company’s campaign page to track investor progress, and advise on strategic
planning, implementation, and execution of Company’s capital raise marketing budget. The Company will pay Reach a monthly fee of
$12,000 in cash up to a maximum of $48,000. We have also paid Reach a $30,000 launch fee. This launch fee received by Reach will be reimbursed
to us to the extent not actually incurred, in compliance with FINRA Rule 5110(g)(4)(a). To the extent services under this agreement are
commenced in advance of a FINRA no objection letter being received by us, such amounts shall be considered an advance against accountable
expenses anticipated to be incurred, and fully refunded to extent not actually incurred, in compliance with FINRA Rule 5110(g)(4)(a).
A maximum of $36,000 or three months of account management fees are payable prior to a no objection letter being received.
The
Company has also engaged, through its agreement with Reach, Novation Solutions Inc. operating as DealMaker (“DealMaker”),
an affiliate of DealMaker Securities, LLC, to create and maintain the online subscription processing platform for the offering. After
the Company’s offering statement is qualified by the SEC, the offering will be conducted using DealMaker’s online subscription
processing platform through the Company’s website at www.perfectmoment.com, whereby investors will receive, review, execute and
deliver subscription agreements electronically as well as make purchase price payments through a third-party processor by ACH debit transfer,
wire transfer or credit card. Novation Solutions, Inc. has not received, is not receiving and will not receive any compensation for its
services.
Selling
Agents’ Commission
We
have agreed that the definitive selling agency agreement will provide for us to pay a commission of 7.5% of the gross proceeds received
by us in the offering , which shall be allocated by Digital Offering to members of the selling group and soliciting dealers in its sole
discretion.
The
following table shows the total commissions payable to Digital Offering on a per-share basis in connection with this offering, assuming
a fully subscribed offering.
|
|
|
Per
Share |
|
Public offering price |
|
|
$ |
|
Digital Offering commission
(7.5%)* |
|
|
$ |
|
Proceeds, before expenses,
to us, per share |
|
|
$ |
|
*Assuming
a fully subscribed offering, Digital Offering would receive total commissions of $ .
Pricing
of the Offering
Prior
to the offering, there has been no public market for the shares of Series A Preferred Stock or the Warrants. The offering price has been
determined by negotiation between us and Digital Offering. The principal factors considered in determining the initial public offering
price include:
|
● |
the information
set forth in this offering circular and otherwise available to Digital Offering; |
|
● |
our history
and prospects and the history of and prospects for the industry in which we compete; |
|
● |
our past and
present financial performance; |
|
● |
our prospects
for future earnings and the present state of our development; |
|
● |
an assessment
of our management; |
|
● |
the general
condition of the securities markets at the time of this offering; |
|
● |
the recent
market prices of, and demand for, publicly traded Common Stock of generally comparable companies; and |
|
● |
other factors
deemed relevant by Digital Offering and us. |
Indemnification
and Control
We
have agreed to indemnify the Lead Selling Agent, its affiliates and controlling persons and members of the selling group against certain
liabilities, including liabilities under the Securities Act. If we are unable to provide this indemnification, we will contribute to
the payments the Lead Selling Agent, its affiliates and controlling persons as may be required to make in respect of these liabilities.
The
Lead Selling Agent and its affiliates are engaged in various activities, which may include securities trading, commercial and investment
banking, financial advisory, investment management, investment research, principal investment, hedging, financing and brokerage activities.
The Lead Selling Agent and its affiliates may in the future perform various financial advisory and investment banking services for us,
for which they received or will receive customary fees and expenses.
Our
Relationship with the Lead Selling Agent
In
the ordinary course of their various business activities, Digital Offering and its affiliates may make or hold a broad array of investments
and actively trade debt and equity securities (or related derivative securities) and financial instruments (including bank loans) for
their own account and for the accounts of their customers, and such investment and securities activities may involve securities and/or
instruments of the Company. Digital Offering and its affiliates may also make investment recommendations and/or publish or express independent
research views in respect of such securities or instruments, or recommend to clients that they acquire, long and/or short positions in
such securities and instruments.
Investment
Limitations
As
set forth in Title IV of the JOBS Act, there would be no limit on how many units an investor may purchase if this offering results in
a listing of our Series A Preferred Stock on the NYSE American or other national securities exchange. However, our Series A Preferred
Stock will not be listed on the NYSE American upon the initial qualification of this offering by the Commission and we do not intend
to list our Series A Preferred Stock on the NYSE American.
For
individuals who are not accredited investors, no sale may be made to you in this offering if the aggregate purchase price you pay is
more than 10% of the greater of your annual income or net worth (please see under “— Procedures for Subscribing — How
to Calculate Net Worth”). Different rules apply to accredited investors and non-natural persons. Before making any representation
that your investment does not exceed applicable thresholds, we encourage you to review Rule 251(d)(2)(i)(C) of Regulation A. For general
information on investing, we encourage you to refer to www.investor.gov.
Because
this is a Tier 2, Regulation A offering, most investors in the case of trading on the over-the-counter markets must comply with the 10%
limitation on investment in this offering. The only investors in this offering exempt from this limitation, if our Series A Preferred
Stock is not listed on the NYSE American, are “accredited investors” as defined under Rule 501 of Regulation D under the
Securities Act (each, an “Accredited Investor”). If you meet one of the following tests you should qualify as an Accredited
Investor:
(i) |
You are a natural
person who has had individual income in excess of $200,000 in each of the two most recent years, or joint income with your spouse
in excess of $300,000 in each of these years, and have a reasonable expectation of reaching the same income level in the current
year; |
(ii) |
You are a natural
person and your individual net worth, or joint net worth with your spouse, exceeds $1,000,000 at the time you purchase units (please
see below under “— How to Calculate Net Worth”); |
(iii) |
You are an
executive officer or general partner of the issuer or a director, executive officer or general partner of the general partner of
the issuer; |
(iv) |
You are a holder
in good standing of the General Securities Representative license (Series 7), the Private Securities Offerings Representative license
(Series 82), and the Licensed Investment Adviser Representative (Series 65), each as issued by FINRA; |
(v) |
You are a corporation,
limited liability company, partnership or are an organization described in Section 501(c)(3) of the Internal Revenue Code of 1986,
as amended, a corporation or similar business trust or a partnership, not formed for the specific purpose of acquiring the units,
with total assets in excess of $5,000,000; |
(vi) |
You are a bank
or a savings and loan association or other institution as defined in the Securities Act, a broker or dealer registered pursuant to
Section 15 of the Exchange Act, an insurance company as defined by the Securities Act, an investment company registered under the
Investment Company Act of 1940 (the “Investment Company Act”), or a business development company as defined in that act,
any Small Business Investment Company licensed by the Small Business Investment Act of 1958 or a private business development company
as defined in the Investment Advisers Act of 1940; |
(vii) |
You are an
entity (including an Individual Retirement Account trust) in which each equity owner is an accredited investor; |
(viii) |
You are a trust
with total assets in excess of $5,000,000, your purchase of units is directed by a person who either alone or with his purchaser
representative(s) (as defined in Regulation D promulgated under the Securities Act) has such knowledge and experience in financial
and business matters that he is capable of evaluating the merits and risks of the prospective investment, and you were not formed
for the specific purpose of investing in the units; |
(ix) |
You are a plan
established and maintained by a state, its political subdivisions, or any agency or instrumentality of a state or its political subdivisions,
for the benefit of its employees, if such plan has assets in excess of $5,000,000; |
(x) |
You are a Commission
or state-registered investment adviser or a federally exempt reporting adviser; |
(xi) |
You are a Rural
Business Investment Company as defined in section 384A of the Consolidated Farm and Rural Development Act; |
(xii) |
You are an
entity not listed above that that owns “investments,” in excess of $5 million and that was not formed for the specific
purpose of investing in the securities offered; or |
(xiii) |
You are an
Investor certifies that (A) it is a “family office” as defined in Rule 202(a)(11)(G)-1 under the Investment Advisers
Act of 1940 (i) with at least $5 million in assets under management, (ii) not formed for the specific purpose of acquiring the securities
offered and (iii) whose investment is directed by a person who has such knowledge and experience in financial and business matters
that such family office is capable of evaluating the merits and risks of the prospective investment or (B) that it is a “family
client” as defined in Rule 202(a)(11)(G)-1, of a family office meeting the criteria specified above. |
This
offering will start on or after the date that the offering is qualified by the Commission and will terminate on the earliest of the date
at which the maximum offering amount has been sold, one year from the date upon which the Commission qualifies the offering statement
of which this offering circular forms a part and the date at which the offering is earlier terminated by the Company, in its sole discretion.
Procedures
for Subscribing
DealMaker
Securities LLC
Investors
who invest through DealMaker Securities LLC may subscribe through ir.Perfect Moment.com by tendering funds by wire, credit, or debit
card or ACH transfer to the escrow account to be set up at Enterprise Bank. Tendered funds will remain in escrow until a closing has
occurred. Upon each closing, funds tendered by investors will be made available to the Company for its use. The Company will not cover
credit card fees on behalf of investors.
Procedures
for subscribing directly through the Company’s website
The
subscription procedure is summarized as follows:
1. |
Go to the www.Perfect
Moment.com website and click on the “Invest Now” button; |
|
|
2. |
Complete the online investment
form; |
|
|
3. |
Deliver funds directly
by wire, debit card, credit card or electronic funds transfer via ACH to the specified escrow account; |
|
|
4. |
Once funds or documentation
are received an automated AML check will be performed to verify the identity and status of the investor; |
|
|
5. |
Once AML is verified, investor
will electronically receive, review, execute and deliver to us a Subscription Agreement. Investors will be required to complete a
subscription agreement in order to invest. For so long as we are not listed on the NYSE American, the subscription agreement will
include a representation by the investor to the effect that, if the investor is not an “accredited investor” as defined
under securities law, the investor is investing an amount that does not exceed the greater of 10% of his or her annual income or
10% of your net worth (excluding the investor’s principal residence). |
Right
to Reject Subscriptions
After
we receive your complete, executed subscription agreement (forms of which are attached to the offering statement, of which this offering
circular forms a part, as Exhibits 4.1 and 4.2) and the funds required under the subscription agreement have been transferred to the
Enterprise Trust Escrow Account or such other selected dealer designated escrow account, we have the right to review and accept or reject
your subscription in whole or in part, for any reason or for no reason. We will return all monies from rejected subscriptions immediately
to you, without interest or deduction.
Acceptance
of Subscriptions
Upon
our acceptance of a subscription agreement, we will countersign the subscription agreement and issue the subscribed for units at closing.
Once you submit the subscription agreement and it is accepted, you may not revoke or change your subscription or request your subscription
funds. All accepted subscription agreements are irrevocable.
Under
Rule 251 of Regulation A, unless a company’s offered securities are listed on a national securities exchange, non-accredited, non-natural
person investors are subject to the investment limitation and may only invest funds which do not exceed 10% of the greater of the purchaser’s
revenue or net assets (as of the purchaser’s most recent fiscal year end). As a result, for so long as our Series A Preferred Stock
is not listed on the NYSE American, non-accredited, natural person may only invest funds in our Series A Preferred Stock which do not
exceed 10% of the greater of the purchaser’s annual income or net worth (please see below on how to calculate your net worth).
How
to Calculate Net Worth
For
the purposes of calculating your net worth, it is defined as the difference between total assets and total liabilities. This calculation
must exclude the value of your primary residence and may exclude any indebtedness secured by your primary residence (up to an amount
equal to the value of your primary residence). In the case of fiduciary accounts, net worth and/or income suitability requirements may
be satisfied by the beneficiary of the account or by the fiduciary, if the fiduciary directly or indirectly provides funds for the purchase
of the units.
In
order to purchase the units and prior to the acceptance of any funds from an investor, for so long as our Series A Preferred Stock is
not listed on the NYSE American, an investor in our Series A Preferred Stock will be required to represent, to the Company’s satisfaction,
that he or she is either an accredited investor or is in compliance with the 10% of net worth or annual income limitation on investment
in this offering.
No
Minimum Offering Amount
There
is no minimum offering amount in this offering and we may close on any funds that we receive. Potential investors should be aware that
there can be no assurance that any other funds will be invested in this offering other than their own funds.
No
Selling Security holders
No
securities are being sold for the account of security holders; all net proceeds of this offering will go to the Company.
Transfer
Agent and Registrar
The
Company has engaged VStock Transfer, LLC, a registered transfer agent with the Commission, who will serve as transfer agent to maintain
stockholder information on a book-entry basis.
DISCLOSURE
OF COMMISSION POSITION ON INDEMNIFICATION FOR SECURITIES LIABILITIES
Our
Amended and Restated Certificate of Incorporation and our Amended and Restated Bylaws, subject to the provisions of Delaware law, contain
provisions that allow the Company to indemnify any person against liabilities and other expenses incurred as the result of defending
or administering any pending or anticipated legal issue in connection with service to us if it is determined that person acted in good
faith and in a manner which he reasonably believed was in the best interest of the Company. We have also entered into indemnification
agreements with each of our executive officers and directors that provide our executive officers and directors with contractual rights
to indemnification, and expense advancement and reimbursement, to the fullest extent permitted under the laws of the State of Nevada
in effect from time to time, subject to certain exceptions contained in those agreements. Insofar as indemnification for liabilities
arising under the Securities Act may be permitted to our director and officers, we have been advised that in the opinion of the Commission
such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable.
Provisions
of Note in our Subscription Agreement
Forum
Selection Provision
The
subscription agreement that investors will execute in connection with the offering includes a forum selection provision that requires
any claims against the Company based on the subscription agreement to be brought in a state or federal court of competent jurisdiction
in the State of Delaware, for the purpose of any suit, action or other proceeding arising out of or based upon the agreement. Although
we believe the provision benefits us by providing increased consistency in the application of Delaware law in the types of lawsuits to
which it applies and in limiting our litigation costs, to the extent it is enforceable, the forum selection provision may limit investors’
ability to bring claims in judicial forums that they find favorable to such disputes and may discourage lawsuits with respect to such
claims. The Company has adopted the provision to limit the time and expense incurred by its management to challenge any such claims.
As a company with a small management team, this provision allows its officers to not lose a significant amount of time traveling to any
particular forum so they may continue to focus on the operations of the Company. Section 22 of the Securities Act creates concurrent
jurisdiction for federal and state courts over all suits brought to enforce any duty or liability created by the Securities Act or the
rules and regulations thereunder. We believe that the exclusive forum provision applies to claims arising under the Securities Act, but
there is uncertainty as to whether a court would enforce such a provision in this context. Section 27 of the Exchange Act creates exclusive
federal jurisdiction over all suits brought to enforce any duty or liability created by the Exchange Act or the rules and regulations
thereunder. As a result, the exclusive forum provision will not apply to suits brought to enforce any duty or liability created by the
Exchange Act or any other claim for which the federal courts have exclusive jurisdiction. Investors will not be deemed to have waived
the Company’s compliance with the federal securities laws and the rules and regulations thereunder.
Jury
Trial Waiver
The
subscription agreement that investors will execute in connection with the offering provides that subscribers waive the right to a jury
trial of any claim they may have against us arising out of or relating to the agreement, other than claims arising under federal securities
laws. If we opposed a jury trial demand based on the waiver, a court would determine whether the waiver was enforceable given the facts
and circumstances of that case in accordance with applicable case law. In addition, by agreeing to the provision, subscribers will not
be deemed to have waived the Company’s compliance with the federal securities laws and the rules and regulations promulgated thereunder.
Offer
Restrictions Outside the United States
Other
than in the United States, no action has been taken by us or the Lead Selling Agent that would permit a public offering of the securities
offered by this offering circular in any jurisdiction where action for that purpose is required. The securities offered by this offering
circular may not be offered or sold, directly or indirectly, nor may this offering circular or any other offering material or advertisements
in connection with the offer and sale of any such securities be distributed or published in any jurisdiction, except under circumstances
that will result in compliance with the applicable rules and regulations of that jurisdiction. Persons into whose possession this offering
circular comes are advised to inform themselves about and to observe any restrictions relating to the offering and the distribution of
this offering circular. This offering circular does not constitute an offer to sell or a solicitation of an offer to buy any securities
offered by this offering circular in any jurisdiction in which such an offer or a solicitation is unlawful.
LEGAL
MATTERS
The
validity of the securities offered by this offering circular will be passed upon for us by Manatt, Phelps & Phillips, LLP, Costa
Mesa, California.
EXPERTS
The
financial statements of Perfect Moment Ltd. as of March 31, 2024 and 2023 and for each of the two years in the period ended March 31,
2024 appearing in this offering circular have been audited by Weinberg & Company, P.A., an independent registered public accounting
firm, as set for in their report thereon appearing elsewhere herein and are included in reliance on such report given on the authority
of said firm as experts in auditing and accounting.
WHERE
YOU CAN FIND MORE INFORMATION
We
have filed with the Commission an offering statement on Form 1-A under the Securities Act with respect to the securities that we are
offering. This offering circular, which constitutes a part of the offering statement, does not contain all the information set forth
in the offering statement or the exhibits and schedules filed with the offering statement. For further information about us and the securities,
we refer you to the offering statement and the exhibits and schedules filed with the offering statement. Statements contained in this
offering circular regarding the contents of any contract or other document that is filed as an exhibit to the offering statement are
not necessarily complete, and each such statement is qualified in all respects by reference to the full text of such contract or other
document filed as an exhibit to the offering statement.
We
file annual, quarterly and special reports, proxy statements and other information with the SEC. The SEC maintains an internet website
at www.sec.gov that contains reports, proxy and information statements, and other information regarding issuers that file electronically
with the SEC, including us. You may also access our reports and proxy statements free of charge at our website, www.Perfect Moment.com.
The information contained in, or that can be accessed through, our website is not part of the offering statement of which this offering
circular forms a part. The full offering statement can be obtained from the SEC, as indicated above, or from us.
Index to
Financial Statements
Condensed
Consolidated Balance Sheets as of September 30, 2024 (unaudited) |
F-2 |
|
|
Condensed Consolidated Statements of Operations and Comprehensive Loss for the Six-Month Periods Ended September 30, 2024 and 2023 (unaudited) |
F-3 |
|
|
Condensed Consolidated Statements of Shareholders’ Deficit for the Six-Month Periods Ended September 30, 2024 and 2023 (unaudited) |
F-4 |
|
|
Condensed Consolidated Statements of Cash Flows for the Six-Month Periods Ended September 30, 2024 and 2023 (unaudited) |
F-6 |
|
|
Notes to the Condensed Consolidated Financial Statements for the Six-Month Periods Ended September 30, 2024 and 2023 (unaudited)
|
F-7 |
|
|
Report of Independent Registered Public Accounting Firm (PCAOB Firm ID: 572) |
F-21 |
|
|
Consolidated
Financial Statements: |
|
|
|
Balance Sheets as of March 31, 2024 and March 31, 2023 |
F-22 |
|
|
Statements of Operations for the years ended March 31, 2024 and 2023 |
F-23 |
|
|
Statements of Changes in Stockholders’ Equity (Deficit) for the years ended March 31, 2024 and 2023 |
F-24 |
|
|
Statements of Cash Flows for the years ended March 31, 2024 and 2023 |
F-25 |
|
|
Notes to Consolidated Financial Statements for the years ended March 31, 2024 and 2023 |
F-26 |
PERFECT
MOMENT LTD. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED BALANCE SHEETS
(Amounts
in thousands, except share and per share data)
| |
September 30, 2024 | | |
March 31, 2024 | |
| |
unaudited | | |
| |
Assets | |
| | | |
| | |
Current assets: | |
| | | |
| | |
Cash and cash equivalents | |
$ | 725 | | |
$ | 7,910 | |
Restricted cash | |
| 1,825 | | |
| - | |
Accounts receivable, net | |
| 2,458 | | |
| 1,035 | |
Inventories, net | |
| 5,331 | | |
| 2,230 | |
Prepaid and other current assets | |
| 2,385 | | |
| 742 | |
Total current assets | |
| 12,724 | | |
| 11,917 | |
Non-current assets: | |
| | | |
| | |
Property and equipment, net | |
| 413 | | |
| 502 | |
Operating lease right of use asset | |
| 97 | | |
| 143 | |
Other non-current assets | |
| 41 | | |
| 47 | |
Total non-current assets | |
| 551 | | |
| 692 | |
Total Assets | |
$ | 13,275 | | |
$ | 12,609 | |
| |
| | | |
| | |
Liabilities and Shareholders’ Equity | |
| | | |
| | |
Current liabilities: | |
| | | |
| | |
Trade payables | |
$ | 4,144 | | |
$ | 1,584 | |
Accrued expenses | |
| 2,338 | | |
| 2,697 | |
Trade finance facility | |
| 906 | | |
| - | |
Short-term borrowings, net of discount of $811 | |
| 1,782 | | |
| - | |
Operating lease obligations, current portion | |
| 82 | | |
| 101 | |
Unearned revenue | |
| 1,328 | | |
| 420 | |
Total current liabilities | |
| 10,580 | | |
| 4,802 | |
Non-current liabilities: | |
| | | |
| | |
Operating lease obligations, long-term portion | |
| 16 | | |
| 44 | |
Total non-current liabilities | |
| 16 | | |
| 44 | |
Total Liabilities | |
| 10,596 | | |
| 4,846 | |
| |
| | | |
| | |
Shareholders’ equity: | |
| | | |
| | |
Preferred stock, $0.0001 par value, 10,000,000 shares authorized, none
issued and outstanding as of September 30, 2024 and March 31, 2024, respectively
| |
| - | | |
| - | |
Common stock; $0.0001 par value; 100,000,000 shares authorized; 15,962,889 and 15,653,449 shares issued and outstanding as of September 30, 2024 and March 31, 2024, respectively | |
| 1 | | |
| 1 | |
Additional paid-in capital | |
| 57,865 | | |
| 56,824 | |
Accumulated other comprehensive loss | |
| (78 | ) | |
| (85 | ) |
Accumulated deficit | |
| (55,109 | ) | |
| (48,977 | ) |
Total shareholders’ equity | |
| 2,679 | | |
| 7,763 | |
Total Liabilities and Shareholders’ Equity | |
$ | 13,275 | | |
$ | 12,609 | |
The
accompanying notes are an integral part of these condensed consolidated financial statements
PERFECT
MOMENT LTD AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Amounts
in thousands, except share and per share data)
(Unaudited)
| |
Three Months Ended September 30, 2024 | | |
Three Months Ended September 30, 2023 | | |
Six Months Ended September 30, 2024 | | |
Six Months Ended September 30, 2023 | |
| |
(unaudited) | | |
(unaudited) | | |
(unaudited) | | |
(unaudited) | |
Revenues: | |
| | | |
| | | |
| | | |
| | |
Wholesale | |
$ | 2,678 | | |
$ | 2,798 | | |
$ | 2,731 | | |
$ | 2,829 | |
Collaborations | |
| - | | |
| 2,024 | | |
| - | | |
| 2,024 | |
Ecommerce | |
| 1,155 | | |
| 1,066 | | |
| 2,077 | | |
| 2,023 | |
Total Revenue | |
| 3,833 | | |
| 5,888 | | |
| 4,808 | | |
| 6,876 | |
Cost of goods sold | |
| 1,762 | | |
| 2,609 | | |
| 2,378 | | |
| 3,115 | |
Gross Profit | |
| 2,071 | | |
| 3,279 | | |
| 2,430 | | |
| 3,761 | |
Operating Expenses: | |
| | | |
| | | |
| | | |
| | |
Selling, general and administrative expenses | |
| 3,923 | | |
| 2,693 | | |
| 7,223 | | |
| 5,176 | |
Marketing and advertising expenses | |
| 705 | | |
| 888 | | |
| 1,158 | | |
| 1,597 | |
Total operating expenses | |
| 4,628 | | |
| 3,581 | | |
| 8,381 | | |
| 6,773 | |
Loss from operations | |
| (2,557 | ) | |
| (302 | ) | |
| (5,951 | ) | |
| (3,012 | ) |
Interest expense | |
| (188 | ) | |
| (392 | ) | |
| (194 | ) | |
| (766 | ) |
Foreign currency transaction gains/(losses) | |
| 1 | | |
| (817 | ) | |
| 13 | | |
| (406 | ) |
| |
| | | |
| | | |
| | | |
| | |
Net loss | |
| (2,744 | ) | |
| (1,511 | ) | |
| (6,132 | ) | |
| (4,184 | ) |
Other comprehensive gains/(losses) | |
| | | |
| | | |
| | | |
| | |
Foreign currency translation gains/(losses) | |
| 21 | | |
| 739 | | |
| 7 | | |
| 351 | |
| |
| | | |
| | | |
| | | |
| | |
Comprehensive loss | |
$ | (2,723 | ) | |
$ | (772 | ) | |
$ | (6,125 | ) | |
$ | (3,833 | ) |
| |
| | | |
| | | |
| | | |
| | |
Net loss per share to common stockholders – basic and diluted | |
$ | (0.17 | ) | |
$ | (0.29 | ) | |
$ | (0.39 | ) | |
$ | (0.82 | ) |
Weighted average number of common shares outstanding – basic and diluted | |
| 15,781,264 | | |
| 5,186,555 | | |
| 15,717,356 | | |
| 5,082,805 | |
The
accompanying notes are an integral part of these condensed consolidated financial statements
PERFECT
MOMENT LTD. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY (DEFICIT)
THREE
MONTHS AND SIX MONTHS ENDED SEPTEMBER 30, 2024 AND 2023
(Amounts
in thousands, except share data)
(Unaudited)
| |
Shares | | |
Amount | | |
Shares | | |
Amount | | |
Shares | | |
Amount | | |
Capital | | |
Income (Loss) | | |
Deficit | | |
Deficit | |
| |
Preference Shares | | |
| | |
| | |
Accumulated | | |
| | |
Total | |
| |
Series A Convertible | | |
Series A Convertible | | |
Common Shares | | |
Additional Paid-in | | |
Other Comprehensive | | |
Accumulated | | |
Shareholders’
Equity / | |
| |
Shares | | |
Amount | | |
Shares | | |
Amount | | |
Shares | | |
Amount | | |
Capital | | |
Income (Loss) | | |
Deficit | | |
(Deficit) | |
Balance -June 30, 2023 | |
| 5,323,782 | | |
$ | 1 | | |
| 1,189,998 | | |
$ | - | | |
| 4,978,538 | | |
$ | - | | |
$ | 36,738 | | |
$ | (185 | ) | $ |
| (42,928 | ) | |
$ | (6,374 | ) |
Stock compensation expense for employee vested options | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| 4 | | |
| - | | |
| - | | |
| 4 | |
Issuance of common stock, net | |
| - | | |
| - | | |
| | | |
| - | | |
| 254,864 | | |
| - | | |
| 1,361 | | |
| - | | |
| - | | |
| 1,361 | |
Foreign currency translation adjustment | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| 739 | | |
| - | | |
| 739 | |
Net loss | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| (1,511 | ) | |
| (1,511 | ) |
Balance - September 30, 2023 | |
| 5,323,782 | | |
$ | 1 | | |
| 1,189,998 | | |
$ | - | | |
| 5,233,402 | | |
$ | - | | |
$ | 38,103 | | |
$ | 554 | | |
$ | (44,439 | ) | |
$ | (5,781 | ) |
| |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | |
Balance - June 30, 2024 | |
| - | | |
$ | - | | |
| - | | |
$ | - | | |
| 15,653,449 | | |
$ | 1 | | |
$ | 57,194 | | |
$ | (99 | ) | |
$ | (52,365 | ) | |
$ | 4,731 | |
Fair value of shares issued for services | |
| - | | |
| - | | |
| - | | |
| - | | |
| 280,241 | | |
| - | | |
| 329 | | |
| - | | |
| - | | |
| 329 | |
Fair value of vested RSU’s | |
| - | | |
| - | | |
| - | | |
| - | | |
| 29,199 | | |
| - | | |
| 127 | | |
| - | | |
| - | | |
| 127 | |
Stock compensation expense for employee vested options | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| 215 | | |
| - | | |
| - | | |
| 215 | |
| |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | |
Foreign currency translation adjustment | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| 21 | | |
| - | | |
| 21 | |
Net loss | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| (2,744 | ) | |
| (2,744 | ) |
Balance - September 30, 2024 | |
| - | | |
$ | - | | |
| - | | |
$ | - | | |
| 15,962,889 | | |
$ | 1 | | |
$ | 57,865 | | |
$ | (78 | ) | |
$ | (55,109 | ) | |
$ | 2,679 | |
The
accompanying notes are an integral part of these condensed consolidated financial statements
| |
Preference Shares | | |
| | |
| | |
Accumulated | | |
| | |
Total | |
| |
Series A Convertible | | |
Series B Convertible | | |
Common Shares | | |
Additional Paid-in | | |
Other Comprehensive | | |
Accumulated | | |
Shareholders’
Equity | |
| |
Shares | | |
Amount | | |
Shares | | |
Amount | | |
Shares | | |
Amount | | |
Capital | | |
Income (Loss) | | |
Deficit | | |
(Deficit) | |
Balance -March 31, 2023 | |
| 5,323,782 | | |
$ | 1 | | |
| 1,189,998 | | |
$ | - | | |
| 4,824,352 | | |
$ | - | | |
$ | 35,910 | | |
$ | 203 | | |
$ | (40,255 | ) | |
$ | (4,141 | ) |
Stock compensation expense for employee vested options | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| 14 | | |
| - | | |
| - | | |
| 14 | |
Issuance of common stock | |
| - | | |
| - | | |
| - | | |
| - | | |
| 409,050 | | |
| - | | |
| 2,179 | | |
| - | | |
| - | | |
| 2,179 | |
Foreign currency translation adjustment | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| 351 | | |
| - | | |
| 351 | |
Net loss | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| (4,184 | ) | |
| (4,184 | ) |
Balance - September 30, 2023 | |
| 5,323,782 | | |
$ | 1 | | |
| 1,189,998 | | |
$ | - | | |
| 5,233,402 | | |
$ | - | | |
$ | 38,103 | | |
$ | 554 | | |
$ | (44,439 | ) | |
$ | (5,781 | ) |
| |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | |
Balance - March 31, 2024 | |
| - | | |
$ | - | | |
| - | | |
$ | - | | |
| 15,653,449 | | |
$ | 1 | | |
$ | 56,824 | | |
$ | (85 | ) | |
$ | (48,977 | ) | |
$ | 7,763 | |
Balance | |
| - | | |
$ | - | | |
| - | | |
$ | - | | |
| 15,653,449 | | |
$ | 1 | | |
$ | 56,824 | | |
$ | (85 | ) | |
$ | (48,977 | ) | |
$ | 7,763 | |
Fair value of shares issued for services | |
| - | | |
| - | | |
| - | | |
| - | | |
| 280,241 | | |
| - | | |
| 329 | | |
| - | | |
| - | | |
| 329 | |
Fair value of RSU’s | |
| - | | |
| - | | |
| - | | |
| - | | |
| 29,199 | | |
| - | | |
| 204 | | |
| - | | |
| - | | |
| 204 | |
Stock compensation expense for employee vested options | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| 508 | | |
| - | | |
| - | | |
| 508 | |
Foreign currency translation adjustment | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| 7 | | |
| - | | |
| 7 | |
Net loss | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| (6,132 | ) | |
| (6,132 | ) |
Balance - September 30, 2024 | |
| - | | |
$ | - | | |
| - | | |
$ | - | | |
| 15,962,889 | | |
$ | 1 | | |
$ | 57,865 | | |
$ | (78 | ) | |
$ | (55,109 | ) | |
$ | 2,679 | |
Balance | |
| - | | |
$ | - | | |
| - | | |
$ | - | | |
| 15,962,889 | | |
$ | 1 | | |
$ | 57,865 | | |
$ | (78 | ) | |
$ | (55,109 | ) | |
$ | 2,679 | |
PERFECT
MOMENT LTD. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Amounts
in thousands)
(Unaudited)
| |
September 30, 2024 | | |
September 30, 2023 | |
| |
Six Months Ended | |
| |
September 30, 2024 | | |
September 30, 2023 | |
| |
(unaudited) | | |
(unaudited) | |
Cash flows from operating activities: | |
| | | |
| | |
Net loss | |
$ | (6,132 | ) | |
$ | (4,184 | ) |
Adjustments to reconcile net loss to net cash used in operating activities: | |
| | | |
| | |
Depreciation and amortization | |
| 217 | | |
| 299 | |
Bad debt expense | |
| 30 | | |
| 145 | |
Inventory reserve | |
| (290 | ) | |
| - | |
Unrealized foreign exchange loss | |
| - | | |
| 327 | |
Stock based compensation cost – employees | |
| 712 | | |
| 14 | |
Amortization of stock based marketing and other services | |
| 111 | | |
| 185 | |
Amortization of debt discount | |
| 181 | | |
| 348 | |
Accrued interest | |
| - | | |
| 400 | |
Changes in operating assets and liabilities: | |
| | | |
| | |
Accounts receivable | |
| (1,435 | ) | |
| (1,399 | ) |
Inventories | |
| (2,811 | ) | |
| (1,769 | ) |
Prepaid and other current assets | |
| (1,425 | ) | |
| 122 | |
Operating lease right of use asset | |
| 46 | | |
| 109 | |
Operating lease liability | |
| (46 | ) | |
| (112 | ) |
Trade payables | |
| 2,559 | | |
| 1,469 | |
Accrued expenses | |
| (359 | ) | |
| 305 | |
Unearned revenue | |
| 908 | | |
| 1,891 | |
Net cash used in operating activities | |
| (7,734 | ) | |
| (1,850 | ) |
| |
| | | |
| | |
Cash flows from investing activities: | |
| | | |
| | |
Purchases of property and equipment | |
| (102 | ) | |
| (82 | ) |
Net cash used in investing activities | |
| (102 | ) | |
| (82 | ) |
| |
| | | |
| | |
Cash flows from financing activities: | |
| | | |
| | |
Deferred offering costs | |
| - | | |
| (125 | ) |
Proceeds from trade finance facilities, net | |
| 906 | | |
| 847 | |
Repayment of trade finance facilities, net | |
| - | | |
| (875 | ) |
Proceeds from issuance of common shares, net | |
| | | |
| 2,179 | |
Proceeds of other borrowings, net | |
| 2,000 | | |
| - | |
Repayment of other borrowings | |
| (399 | ) | |
| - | |
Net cash provided by financing activities | |
| 2,507 | | |
| 2,026 | |
| |
| | | |
| | |
Effect of Exchange Rate Changes on Cash | |
| (31 | ) | |
| (216 | ) |
Net Change in Cash and Cash Equivalents and Restricted Cash | |
| (5,360 | ) | |
| (122 | ) |
Cash and Cash Equivalents and Restricted Cash – beginning of the period | |
| 7,910 | | |
| 4,712 | |
Cash and Cash Equivalents and Restricted Cash – end of the period | |
$ | 2,550 | | |
$ | 4,590 | |
| |
| | | |
| | |
Supplemental disclosures of cash flow information: | |
| | | |
| | |
Interest paid on borrowings and bank loans | |
$ | - | | |
$ | 178 | |
Supplemental disclosure of non-cash investing and financing activities: | |
| | | |
| | |
Fair value of unamortized stock-based marketing and other
services | |
$ | 218 | | |
$ | - | |
Recognition of debt discount on short-term borrowings | |
$ | 992 | | |
$ | - | |
Recognition of operating lease right of use assets and lease obligations | |
$ | - | | |
$ | 107 | |
The
accompanying notes are an integral part of these condensed consolidated financial statements
PERFECT
MOMENT LTD AND SUBSIDIARIES
Notes
to Condensed Consolidated Financial Statements
For
the three and six months ended September 30, 2024 and 2023
(Amounts
in thousands, except share and per share data and exchange rate data)
(Unaudited)
NOTE
1. NATURE OF OPERATIONS AND BASIS OF PRESENTATION
Nature
of operations
Perfect
Moment Ltd., a Delaware corporation (“Perfect Moment” or “PML” and, together with its subsidiaries unless the
context otherwise requires, the “Company”), is an owner and operator of a luxury fashion brand that offers ski, swim, and
activewear collections under the brand name Perfect Moment. The Company’s collections are sold directly to customers through e-commerce,
sales to wholesale accounts and through other sales partnerships.
Basis
of presentation
The
accompanying unaudited condensed consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting
principles (“U.S. GAAP”) for interim financial information and the instructions to Form 10-Q and Rule 10-01 of Regulation
S-X. Accordingly, they do not include all of the information and footnotes required for complete consolidated financial statements. In
the opinion of our management, these condensed consolidated financial statements contain all normal recurring adjustments considered
necessary for a fair presentation of the Company’s financial position at September 30, 2024, results of operations for the three
and six months ended September 30, 2024 and 2023, consolidated statements of shareholders’ equity for the three and six
months ended September 30, 2024 and 2023, and cash flows for the six months ended September 30, 2024 and 2023. The Company’s results
for the three and six months ended September 30, 2024 are not necessarily indicative of the results expected for the full year. You should
read these statements in conjunction with our audited consolidated financial statements and management’s discussion and analysis
and results of operations included in our Annual Report on Form 10-K (the “Form 10-K”) for the fiscal year ended March 31,
2024. The terms “fiscal 2025” and “fiscal 2024” refer to the Company’s fiscal year ending March 31, 2025
and fiscal year ended March 31, 2024, respectively. The figures in the notes to the financials are presented in thousands, therefore
the 000’s are removed.
Principles
of consolidation
These
unaudited condensed consolidated financial statements include the accounts of Perfect Moment Ltd. and its wholly owned subsidiaries;
Perfect Moment Asia Limited (“PMA”), Perfect Moment (UK) Limited (“PMUK”), Perfect Moment USA, Inc., (“PMUSA”)
and Perfect Moment TM Sarl. These unaudited condensed consolidated financial statements have been prepared on the same basis as the annual
financial statements and reflect all adjustments which are, in the opinion of management, necessary for the fair statement of the financial
information for the interim periods presented. All intercompany balances and transactions have been eliminated.
NOTE
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Going
concern
The
accompanying unaudited condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the
realization of assets and the satisfaction of liabilities and commitments in the ordinary course of business.
Through
September 30, 2024, the Company has funded its operations with proceeds from the sale of common stock from the initial public offering,
the issuance of common stock, convertible debt, and preferred stock, alongside existing trade, invoice and shareholder financing arrangements.
The Company has incurred recurring losses, including a net loss of $6,132 for the six months ended September 30, 2024 and used cash in
operations of $7,734 during the period. As of September 30, 2024, the Company had an accumulated deficit of $55,109.
These
factors raise substantial doubt about the Company’s ability to continue as a going concern.
In
addition, the Company’s independent registered public accounting firm, in its report on the Company’s consolidated financial
statements for the year ended March 31, 2024, expressed substantial doubt about the Company’s ability to continue as a going concern.
These condensed consolidated financial statements do not include any adjustments that might result from this uncertainty.
Management’s
plans to alleviate the conditions that raise substantial doubt include:
|
● |
Taking
out short-term loans, purchase order financing and debt factoring to assist with working capital shortfalls |
|
|
|
|
● |
Exploring
sources of long-term funding in the private markets and additional equity financing |
|
|
|
|
● |
Closely
monitoring the collection of debts |
|
|
|
|
● |
Strategies
and plans in place to deliver improved margins in the next financial year |
The
Company’s ability to continue as a going concern for 12 months from the date of these unaudited condensed Consolidated Financial
Statements were available to be issued is dependent upon its ability to generate sufficient cash flows from operations to meet its obligations,
which it has not been able to accomplish to date, and to obtain additional capital financing. No assurance can be given that the Company
will be successful in these efforts mentioned above.
Use
of estimates
The
preparation of the condensed consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and
judgments in applying the Company’s accounting policies that affect the reported amounts and disclosures made in the condensed
consolidated financial statements and accompanying notes. Management continually evaluates the estimates and judgments it uses. These
estimates and judgments have been applied in a manner consistent with prior periods and there are no known trends, commitments, events
or uncertainties that management believe will materially affect the methodology or assumptions utilized in making these estimates and
judgments in these financial statements. Significant estimates inherent in the preparation of the condensed consolidated financial statements
include reserves for uncollectible accounts receivables, realizability of inventory; customer returns; useful lives and impairments of
long-lived tangible and intangible assets; realization of deferred tax assets and related uncertain tax positions; and the valuation
of stock-based compensation awards. Actual results may differ from these judgements and estimates under different assumptions or conditions
and any such differences may be material.
Revenue
recognition
The
majority of the Company’s revenue is recognized at a point in time based on the transfer of control. In addition, the majority
of the Company’s contracts do not contain variable consideration and contract modifications are minimal. The majority of the Company’s
revenue arrangements generally consist of a single performance obligation to transfer promised goods. Revenue is reported net of markdowns,
discounts and sales taxes collected from customers on behalf of taxing authorities. Revenue is also presented net of an allowance for
expected returns where contracts include the right of return.
The
Company estimates returns on an ongoing basis to estimate the consideration from the customer that the Company expects to ultimately
receive. Consideration in determining the Company’s estimates for returns may include agreements with customers, the Company’s
return policy and historical and current trends. The Company records the returns as a reduction to net sales in its consolidated statements
of operations and the recognition of a provision for returns within accrued expenses in its consolidated balance sheets and the estimated
value of inventory expected to be returned as an adjustment to inventories, net. As of September 30, 2024 and March 31, 2024, the returns
provision was $156 and $346, respectively.
Revenue
is comprised of direct-to-consumer ecommerce revenue through the Company’s website and revenue related to wholesalers, and revenue
related to short-term collaborations. The following table details the revenue split:
SCHEDULE OF REVENUE SPLIT
| |
September 30, 2024 | | |
September 30, 2023 | | |
September 30, 2024 | | |
September 30, 2023 | |
| |
Three Months Ended | | |
Six Months Ended | |
| |
September 30, 2024 | | |
September 30, 2023 | | |
September 30, 2024 | | |
September 30, 2023 | |
| |
(unaudited) | | |
(unaudited) | | |
(unaudited) | | |
(unaudited) | |
Wholesale revenues | |
$ | 2,678 | | |
$ | 2,798 | | |
$ | 2,731 | | |
$ | 2,829 | |
Ecommerce revenues | |
| 1,155 | | |
| 1,066 | | |
| 2,077 | | |
| 2,023 | |
Revenues - subtotal | |
$ | 3,833 | | |
$ | 3,864 | | |
$ | 4,808 | | |
$ | 4,852 | |
Collaboration revenues | |
| - | | |
| 2,024 | | |
| - | | |
| 2,024 | |
Total | |
$ | 3,833 | | |
$ | 5,888 | | |
$ | 4,808 | | |
$ | 6,876 | |
Revenue
is recognized when performance obligations are satisfied through the transfer of control of promised goods to the Company’s customers.
Control transfers once a customer has the ability to direct the use of, and obtain substantially all of the benefits from, the product.
This includes the transfer of legal title, physical possession, the risks and rewards of ownership, and customer acceptance. For direct-to-consumer
ecommerce revenue, the Company receives payment before the customer receives the promised goods. Revenue is only recognized once the
goods have been delivered to the customer. Sales to wholesale customers are recognized when the customer has control which will depend
on the agreed upon International Commercial Terms. For inventories sold on consignment to wholesalers, the Company records revenue when
the inventory is sold to the third-party customer by the wholesaler. The Company may issue merchant credits, which are essentially refund
credits. The merchant credits are initially deferred and subsequently recognized as revenue when tendered for payment.
Cost
of goods sold
Cost
of goods sold includes the cost of purchased merchandise, which includes:
-
acquisition and production costs including raw material and labor as applicable;
-
the cost incurred to deliver inventory to the Company’s third-party distribution centers including freight, non-refundable taxes,
duty, and other landing costs;
-
outbound duties; and
-
reserves for inventory.
Accounts
receivable
Accounts
receivable primarily arise out of sales to wholesale accounts and ecommerce partners. The allowance for doubtful accounts represents
management’s best estimate of probable credit losses in accounts receivable using the incurred loss methodology. Receivables are
written off against the allowance when management believes that it is probable the amount receivable will not be recovered. Additionally,
the Company records higher allowances in the first and third quarters following its peak sales seasons after the Company determines it
to be probable that it will not collect the related receivables. As of September 30, 2024 and March 31, 2024, the Company had $570 and
$558, respectively, in allowances for doubtful accounts. Accounts Receivable, net of allowances, as of September 30, 2024 and March 31,
2024 was $2,458 and $1,035, respectively.
Segment
reporting
Accounting
Standards Codification (“ASC”) Topic 280, “Disclosures about Segments of an Enterprise and Related Information”
establishes standards for the way that public business enterprises report information about operating segments in annual financial statements
and requires those enterprises to report selected information about operating segments in interim financial reports issued to stockholders.
Management has determined that the Company operates in one business segment, product sales.
Geographic
concentration
Although
the Company is organized fundamentally as one business segment, the Company’s revenues are primarily split between three geographic
areas: the U.S., Europe and the United Kingdom (the “U.K.”). Customers in these regions are served by our leadership, production
and operations teams in the U.K. and Hong Kong.
The
table below reflects total net revenues attributed to Europe (excluding the United Kingdom), United States, United Kingdom, and the rest
of the world:
SCHEDULE OF NET REVENUE BY GEOGRAPHIC AREAS
| |
September 30, 2024 | | |
September 30, 2023 | | |
September 30, 2024 | | |
September 30, 2023 | |
| |
Three Months Ended | | |
Six Months Ended | |
| |
September 30, 2024 | | |
September 30, 2023 | | |
September 30, 2024 | | |
September 30, 2023 | |
| |
(unaudited) | | |
(unaudited) | | |
(unaudited) | | |
(unaudited) | |
Europe (excluding United Kingdom) | |
$ | 1,948 | | |
| 51 | % | |
$ | 1,857 | | |
| 31 | % | |
$ | 2,124 | | |
| 44 | % | |
$ | 2,032 | | |
| 30 | % |
United States | |
| 958 | | |
| 25 | % | |
| 3,140 | | |
| 53 | % | |
| 1,325 | | |
| 28 | % | |
| 3,446 | | |
| 50 | % |
United Kingdom | |
| 691 | | |
| 18 | % | |
| 653 | | |
| 11 | % | |
| 938 | | |
| 19 | % | |
| 1,065 | | |
| 15 | % |
Rest of the World | |
| 236 | | |
| 6 | % | |
| 238 | | |
| 5 | % | |
| 421 | | |
| 9 | % | |
| 333 | | |
| 5 | % |
Total | |
$ | 3,833 | | |
| | | |
$ | 5,888 | | |
| | | |
$ | 4,808 | | |
| | | |
$ | 6,876 | | |
| | |
The
decrease in United States revenues as a percentage of total revenues is primarily attributed to a two-year collaboration with Hugo
Boss totaling $2,024
that ended in FY24.
The
Company has not continued with the Hugo Boss collaboration as the relationship required the use of Perfect Moments supply chain, designers,
and took precedence over all other wholesalers.
The
table below reflects Ecommerce net revenues attributed to Europe (excluding the United Kingdom), United States, United Kingdom, and the
rest of the world:
SCHEDULE OF NET REVENUE BY GEOGRAPHIC AREAS
| |
September 30, 2024 | | |
September 30, 2023 | | |
September 30, 2024 | | |
September 30, 2023 | |
| |
Three Months Ended | | |
Six Months Ended | |
| |
September 30, 2024 | | |
September 30, 2023 | | |
September 30, 2024 | | |
September 30, 2023 | |
| |
(unaudited) | | |
(unaudited) | | |
(unaudited) | | |
(unaudited) | |
Europe (excluding United Kingdom) | |
$ | 229 | | |
| 20 | % | |
$ | 192 | | |
| 18 | % | |
$ | 405 | | |
| 19 | % | |
$ | 351 | | |
| 17 | % |
United States | |
| 406 | | |
| 35 | % | |
| 379 | | |
| 36 | % | |
| 721 | | |
| 35 | % | |
| 673 | | |
| 33 | % |
United Kingdom | |
| 302 | | |
| 26 | % | |
| 375 | | |
| 35 | % | |
| 561 | | |
| 26 | % | |
| 786 | | |
| 39 | % |
Rest of the World | |
| 218 | | |
| 19 | % | |
| 120 | | |
| 11 | % | |
| 390 | | |
| 19 | % | |
| 213 | | |
| 11 | % |
Total | |
$ | 1,155 | | |
| | | |
$ | 1,066 | | |
| | | |
$ | 2,077 | | |
| | | |
$ | 2,023 | | |
| | |
Long-lived
assets
The
long-lived assets of the Company primarily relate to property and equipment, intangible assets and operating lease right-of-use assets
in the U.K. and Hong Kong. Total long-lived assets as of September 30, 2024 were $440 and $74 in the U.K. and Hong Kong, respectively.
As of March 31, 2024, total long-lived assets were $557 and $98 in the U.K. and Hong Kong, respectively.
Supplier
concentration
For
the three months ended September 30, 2024 and 2023, the largest single supplier of manufactured goods produced 45%
and 57%,
respectively, of the Company’s products. For the three months ended September 30, 2024 and 2023, the single largest fabric supplier
supplied 44%
and 45%, respectively, of the fabric used to manufacture the Company’s products.
For
the six months ended September 30, 2024 and 2023, the largest single supplier of manufactured goods produced 45%
and 57%,
respectively, of the Company’s products. For the six months ended September 30, 2024 and 2023, the single largest fabric supplier
supplied 46%
and 63%, respectively, of the fabric used to manufacture the Company’s products.
Customer
concentration
For
the three months ended September 30, 2024, we had one major customer, which accounted for approximately 15% or $580 of total revenue.
For the six months ended September 30, 2024, we had two major customers, which accounted for approximately 23% or $1,089 of total revenue.
The related accounts receivable balance for these customers was $1,027 as of September 30, 2024, and $71 as of March 31, 2024.
For
the three and six months ended September 30, 2023, we had two major customers, which accounted for approximately 47% or $2,786 of total
revenue and 40% or $2,786 of total revenue, respectively. The related accounts receivable balance for these customers was approximately
$760 as of September 30, 2023, and $41 as of March 31, 2023.
Selling,
general and administrative expenses (“SG&A”)
SG&A
expenses consist of all operating costs not otherwise included in cost of goods sold or marketing and advertising expenses. The Company’s
selling, general and administrative expenses include personnel costs, sales commissions, the service fees of the Company’s third-party
fulfilment and distribution centers, recruitment fees, legal and professional fees, information technology, accounting, travel and lodging,
occupancy costs and depreciation and amortization.
Foreign
currency
Foreign
currency transactions denominated in a currency other than an entity’s functional currency are remeasured into the functional currency
using the spot rate at the date of the transaction with any resulting gains and losses recognized in operating expenses except for gains
and losses arising on intercompany foreign currency transactions that are of a long-term investment nature, which are recorded as a foreign
currency translation adjustment in other comprehensive income or loss.
The
functional currency for each entity included in these condensed consolidated financial statements that is domiciled outside of the United
States is generally the applicable local currency. Assets and liabilities of each foreign entity are translated into U.S. dollars at
the exchange rate in effect on the balance sheet date. Revenue and expenses are translated on a monthly basis using the average rate
for that month as a close approximation. Unrealized translation gains and losses are recorded as a foreign currency translation adjustment,
which is included in other comprehensive income or loss, which is a component of accumulated other comprehensive income or loss included
in shareholders’ deficit.
Stock-based
compensation
The
Company accounts for equity-based awards according to ASC 505 and 718, whereby the value of the award is measured on the date of grant
and recognized as compensation expense on a straight-line basis over the vesting period.
The
Company measures fair value as of the grant date for options and warrants using the Black Scholes option pricing model and for common
share awards using a weighted average of the Black Scholes method and probability-weighted expected return method (PWERM).
The
inputs into the Black Scholes option pricing model are subjective and generally require significant judgment. The fair value of the shares
of common and preferred stock has historically been determined by the Company’s management with the assistance of third-party specialists
as there was no public market for the common stock up until February 8, 2024. The fair value is obtained by considering a number of objective
and subjective factors, including the valuation of comparable companies, sales of preferred stock to unrelated third parties, projected
operating and financial performance, the lack of liquidity of common and preferred stock and general and industry specific economic outlook,
amongst other factors. The expected term represents the period that the Company’s stock options are expected to be outstanding
and is determined using the simplified method (based on the mid-point between the vesting date and the end of the contractual term) as
the Company’s stock option exercise history does not provide a reasonable basis upon which to estimate expected term. Because the
Company was privately held for a portion of the periods covered by these financial statements and historically did not have an active
trading market for its common and preferred stock for a sufficient period of time, the expected volatility was estimated based on the
average volatility for comparable publicly traded companies, over a period equal to the expected term of the stock option grants. The
Company listed on NYSE American on February 8, 2024 and now uses the closing price on the day of grant to determine FMV and for the
stock options issued in Q2 2025 the company used the average of a peer group of similar companies based by one or all the following factors
to determine volatility: industry, revenue, market capitalization. The risk-free rate assumption is based on the U.S. Treasury zero coupon
issues in effect at the time of grant for periods corresponding with the expected term of the option. The Company has never paid dividends
on its common stock and does not anticipate paying dividends on common stock in the foreseeable future. Therefore, the Company uses an
expected dividend yield of zero.
Income
/ loss per share of common stock
Basic
net income (loss) per share is computed by dividing net income (loss) by the weighted average number of shares of common stock outstanding
for the period. Diluted earnings per share is computed by dividing the net income applicable to common stockholders by the weighted average
number of shares of common stock outstanding plus the number of additional shares of common stock that would have been outstanding if
all dilutive potential shares of common stock had been issued using the treasury stock method. Potential shares of common stock are excluded
from the computation when their effect is antidilutive. The dilutive effect of potentially dilutive securities is reflected in diluted
net income per share if the exercise prices were lower than the average fair market value of common stock during the reporting period.
Potentially
dilutive stock options and securities as presented in the table below were excluded from the computation of diluted net income (loss)
per share, because the effect would be anti-dilutive. As the Company incurred losses for the three and six months ended September 30,
2024 and 2023, basic and diluted weighted-average shares are the same in the loss per share calculation, in accordance with ASC 260-10-45-20.
SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF DILUTED NET INCOME (LOSS) PER SHARE
| |
September 30, 2024 | | |
September 30, 2023 | |
Options to acquire common stock | |
| 1,796,550 | | |
| 299,957 | |
Restricted stock units to acquire common stock | |
| 225,000 | | |
| - | |
Warrants to acquire common stock | |
| 66,700 | | |
| - | |
Series A convertible preferred stock | |
| - | | |
| 5,323,782 | |
Series B convertible preferred stock | |
| - | | |
| 1,189,998 | |
Convertible debt financing | |
| - | | |
| 2,242,679 | |
Antidilutive securities | |
| 2,088,250 | | |
| 9,056,416 | |
On
February 12, 2024, all outstanding shares of our Series A and Series A convertible preferred stock were automatically converted into 5,323,782
and 1,189,998
shares of common stock in connection with the closing of the initial public offering. The $10,002
in principal amount due on convertible debt plus accrued interest in the amount of $1,985
automatically converted into Company common stock, into an aggregate of 2,497,267
shares of common stock.
Fair
Value of Financial Instruments
The
Company follows the guidance of ASC 820 and ASC 825 for disclosure and measurement of the fair value of its financial instruments. ASC
820 establishes a framework for measuring fair value under U.S. GAAP and expands disclosures about fair value measurements. To increase
consistency and comparability in fair value measurements and related disclosures, ASC 820 establishes a fair value hierarchy which prioritizes
the inputs to valuation techniques used to measure fair value into three (3) broad levels. The fair value hierarchy gives the highest
priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable
inputs.
The
three (3) levels of fair value hierarchy defined by ASC 820 are described below:
|
Level
1: |
Quoted
market prices available in active markets for identical assets or liabilities as of the reporting date. |
|
Level
2: |
Pricing
inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the
reporting date. |
|
Level
3: |
Pricing
inputs that are generally observable inputs and not corroborated by market data. |
The
carrying amount of the Company’s financial assets and liabilities, such as cash and cash equivalents, prepaid expenses, accounts
payable and accrued expenses approximate their fair value due to their short-term nature. The carrying values of capital lease obligations
and debt obligations approximate their fair values due to the fact that the interest rates on these obligations are based on prevailing
market interest rates. Unless otherwise noted, it is management’s opinion that the Company is not exposed to significant interest
or credit risks arising from these financial instruments.
Reclassifications
The
Company has reclassified certain costs totaling $614 and $991 previously classified as cost of sales for the three and six months ended
September 30, 2023, respectively, to SG&A expenses to conform to the current year presentation.
Recently
issued accounting pronouncements
In
September 2022, the Financial Accounting Standards Board issued Accounting Standards Update (“ASU”) No. 2022-04, “Disclosure
of Supplier Finance Program Obligations” (“ASU 2022-04”). ASU 2022-04 requires entities to disclose the key terms of
supplier finance programs they use in connection with the purchase of goods and services, along with the amount of obligations outstanding
at the end of each period and an annual roll forward of such obligations. This standard does not affect the recognition, measurement,
or financial statement presentation of supplier finance program obligations. ASU 2022-04 is effective for the Company for the year ended
March 31, 2024 and is to be applied retrospectively to all periods in which a balance sheet is presented. The annual roll forward disclosure
is not required to be made until the year ending March 31, 2025 and is to be applied prospectively. The Company doesn’t believe
the adoption will have a material effect on the financial statements. Other than the new disclosure requirements, ASU 2022-04 will not
have an impact on the Company’s consolidated financial statements.
In
March 2023, the Financial Accounting Standards Board (“FASB”) issued ASU 2024-01 to amend the guidance in Accounting Standards
Codification (“ASC”) 718 Compensation—Stock Compensation (Topic 718). Some entities compensate employees or other service
providers by granting profits interest awards, which generally give the grantee an opportunity to participate in future profits and/or
equity appreciation of the entity but do not give them rights to existing net assets of the entity. ASU 2024-01 adds an example showing
how to apply the scope guidance in ASC 718 to determine whether profits interests and similar awards should be accounted for as share-based
payment arrangements. The ASU is effective for annual periods beginning after December 15, 2024, with early adoption permitted. The Company
does not currently anticipate that the guidance will have a material impact on its financial statements.
In
November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosure, which is intended
to improve reportable segment disclosure requirements, primarily through enhanced disclosures about significant segment expense categories
that are regularly provided to the chief operating decision maker and included in each reported measure of a segment’s profit or
loss. The update also requires all annual disclosures about a reportable segment’s profit or loss and assets to be provided in
interim periods and for entities with a single reportable segment to provide all the disclosures required by ASC 280, Segment Reporting,
including the significant segment expense disclosures. This standard will be effective for the Company on January 1, 2024 and interim
periods beginning in fiscal year 2025, with early adoption permitted. The updates required by this standard should be applied retrospectively
to all periods presented in the financial statements. The Company does not expect this standard to have a material impact on its results
of operations, financial position or cash flows.
ASUs
recently issued but not listed above were assessed and determined to be either not applicable or are expected to have minimal impact
on the consolidated financial position or results of operations.
NOTE
3. CASH
Cash
consisted of the following as of September 30, 2024 and March 31, 2024.
SCHEDULE OF CASH
| |
September 30, 2024 | | |
March 31, 2024 | |
| |
$’000 | | |
$’000 | |
Cash and cash equivalents | |
$ | 725 | | |
$ | 7,910 | |
Restricted cash | |
| 1,825 | | |
| - | |
Total Cash | |
$ | 2,550 | | |
$ | 7,910 | |
Restricted
cash represents amounts pledged as collateral against the trade finance facility that is currently limited to the issuance of letters
of credit to suppliers. As of September 30, 2024, we have $1,940
of outstanding letters of credit issued to suppliers (see Note 6).
NOTE
4. INVENTORIES
Inventories
are initially measured at cost and subsequently measured at the lower of cost or net realizable value. Cost is determined on a first-in,
first-out basis. The following table details the primary categories for the periods presented.
SCHEDULE OF INVENTORY
| |
September 30, 2024 | | |
March 31, 2024 | |
| |
$’000 | | |
$’000 | |
Finished goods | |
$ | 4,829 | | |
$ | 2,680 | |
Raw materials | |
| 720 | | |
| 721 | |
Goods in transit | |
| 684 | | |
| 14 | |
Finished goods on consignment | |
| 201 | | |
| 205 | |
Total inventories | |
| 6,434 | | |
| 3,620 | |
Inventory reserve | |
| (1,103 | ) | |
| (1,390 | ) |
Total inventories, net | |
$ | 5,331 | | |
$ | 2,230 | |
Third-party
services are used to warehouse and distribute inventory. Per the terms of one third-party service contract, a lien may be placed on the
Company’s inventory if the Company fails to make a payment for services within 30 days from the date the third-party supplier notifies
the Company of an outstanding payment.
NOTE
5. PROPERTY AND EQUIPMENT
Property
and equipment consisted of the following as of September 30, 2024 and March 31, 2024.
SCHEDULE OF PROPERTY AND EQUIPMENT
| |
September 30, 2024 | | |
March 31, 2024 | |
| |
$’000 | | |
$’000 | |
Furniture and fixtures | |
$ | 178 | | |
$ | 177 | |
Office equipment | |
| 57 | | |
| 57 | |
Leasehold improvements | |
| 29 | | |
| 29 | |
Software and website development | |
| 2,098 | | |
| 1,886 | |
Computer equipment | |
| 133 | | |
| 121 | |
Total property and equipment | |
| 2,495 | | |
| 2,270 | |
Accumulated depreciation | |
| (2,082 | ) | |
| (1,768 | ) |
Total property and equipment, net | |
$ | 413 | | |
$ | 502 | |
Depreciation
expense related to property and equipment was $106 and $162 for the three months ended September 30, 2024 and 2023, respectively. Depreciation
expense related to property and equipment was $211 and $301 for the six months ended September 30, 2024 and 2023, respectively.
NOTE
6. TRADE FINANCE FACILITY
SCHEDULE OF TRADE FINANCE FACILITY
| |
September 30, 2024 | | |
March 31, 2024 | |
| |
$’000 | | |
$’000 | |
Trade finance facility | |
$ | 906 | | |
$ | - | |
Total | |
$ | 906 | | |
$ | - | |
The
Company, through our PMA subsidiary, has a trade finance facility extended on goods for which letters of credit are issued to the
Company’s suppliers by HSBC. As of September 30, 2024 and March 31, 2024 the Company had a trade finance facility limit of
$2,700 and $5,000, respectively.
Amounts
owed relating to issued letters of credit do not become the Company’s responsibility until the Company receives the manufactured
clothing goods from suppliers. Once drawn, the company has the option of 195 days credit, in the form of a loan, before repayment is
due. For drawings in Hong Kong dollars, the interest rate equals HIBOR plus 3.0%, and for drawings in U.S. dollars, the interest rate
equals SOFR plus 3.3%.
As
of September 30, 2024 and March 31, 2024 the outstanding balance under the trade finance facility was $906
and $0
respectively. As of September 30, 2024 and March
31, 2024, there was $1,941 and $0,
respectively, in outstanding pledged letters of credit by HSBC. As of September 30, 2024 , total pledged letters of credit and trade
loans were $2,845,
which was secured by $1,825,
restricted cash held with HSBC. The trade finance facility is also secured by a guarantee by Perfect Moment Ltd. in the amount of $2,000.
NOTE
7. ADVANCE ON FUTURE RECEIPTS
The
Company has the following advances on future receipts as of September 30, 2024:
SCHEDULE OF ADVANCES ON FUTURE RECEIPTS
Note | |
Issuance Date | |
Maturity Date | |
Interest Rate | | |
Net Proceeds
|
|
|
Obligations Related to Future Receipts | | |
Obligations at September 30, 2024 | |
| |
| |
| |
| | |
|
|
|
|
| | |
| |
Note 1 | |
July 25, 2024 | |
February 7, 2025 | |
| 33 | % | |
$ |
500 |
|
|
$ | 746 | | |
$ | 506 | |
Note 2 | |
August 23, 2024 | |
March 18, 2025 | |
| 33 | % | |
|
1,000 |
|
|
| 1,491 | | |
| 1,331 | |
Note 3 | |
September 25, 2024 | |
March 11, 2025 | |
| 34 | % | |
|
500 |
|
|
| 756 | | |
| 756 | |
Total | |
| |
| |
| | | |
$ |
2,000 |
|
|
$ | 2,993 | | |
| 2,593 | |
Debt discount | |
| |
| |
| | | |
|
|
|
|
| | | |
| (811 | ) |
Net | |
| |
| |
| | | |
|
|
|
|
| | | |
$ | 1,782 | |
Note
1, 2, and 3
During
the period ended September 30, 2024, the Company received three secured advances from unaffiliated third parties’ totaling
$2,000
for the purchase of future receipts/revenues of $2,993.
Pursuant to the terms of the agreement, the unaffiliated third parties will auto withdraw an aggregate of $111
from the Company’s operating account weekly. The term of the agreement extends until the advances are paid in full. The notes
did not bear any interest, however, the average interest was imputed at a rate of 33%
based on the face value of the note and the proceeds received. The Company may pay off the note for $2,472
if paid within 30 days of funding; for $2,562
if paid between 31 and 45 days of funding; or for $2,625
if paid within 46 to 60 days of funding. These advances are secured by the Company’s tangible and intangible assets. As a
result, the Company recorded a liability of $2,993
to account for the future receipts sold and a debt discount of $993
to account for the difference between the liability related to the future receipts sold and the cash received. The debt discount is
being amortized over the term of the agreement.
During
the six months ended September 30, 2024, the Company paid $399
of the notes, and as such, the outstanding balance of the notes was $2,593 as of the period then ended. The Company amortized $181
of the debt discount during the period, resulting in unamortized balance of $811 as of September 30, 2024. As such, the balance of the
notes net of unamortized discount was $1,782 as of September 30, 2024.
NOTE
8. COMMON STOCK
Common
stock
Shares
Issued for Services
During
the six months ended September 30, 2024, the Company issued 280,241
shares of restricted common stock to vendors for services rendered and to be rendered with a fair value of $329.
These shares of common stock were valued based on the market value of the Company’s common stock price at the issuance date or
the date the Company entered into the agreement related to the issuance. During the period ended September 30, 2024 the Company
amortized $111
of the value of the shares as the services were rendered and $218
of the remaining fair value of the shares was included as a prepaid asset as of September 30, 2024.
NOTE
9. RESTRICTED STOCK UNITS
Restricted
Stock Units
A
summary of restricted stock unit activity for the six months ended September 30, 2024 is presented below.
SCHEDULE OF RESTRICTED STOCK UNIT ACTIVITY
| |
| | |
| | |
Weighted- | |
| |
| | |
| | |
Average | |
| |
| | |
| | |
Grant Date | |
| |
Shares | | |
Fair Value | | |
Fair Value | |
| |
| | |
| | |
| |
Non-vested at March 31, 2024 | |
| 225,000 | | |
$ | 801 | | |
$ | 4.10 | |
Granted | |
| 29,199 | | |
| 50 | | |
| - | |
Vested/deemed vested | |
| (29,199 | ) | |
| (204 | ) | |
| - | |
Forfeited | |
| - | | |
| - | | |
| - | |
Non-vested at September 30, 2024 | |
| 225,000 | | |
$ | 647 | | |
$ | 4.10 | |
During
the six months ended September 30, 2024, the Company issued 29,199
shares of restricted stock units to a vendor for services rendered with a fair value of $50.
The shares were valued based on the market value of the Company’s stock price on the grant date and amortized over its vesting
term.
The
total fair value of restricted stock units that vested or deemed vested during the six months ended September 30, 2024 was $204 and is
included in selling, general and administrative expenses in the accompanying statements of operations. As of September 30, 2024, the
amount of unvested compensation related to issuances of restricted stock award was $647 which will be recognized as an expense in future
periods as the shares vest.
NOTE
10. STOCK OPTIONS
The
Company maintains the 2021 Equity Incentive Plan (the “2021 Plan”), which provides for the grant of incentive stock options,
non-statutory stock options, stock appreciation rights, restricted stock awards, restricted stock units and performance units and performance
shares to employees, directors and consultants of the Company or any parent or subsidiary of the Company. The purpose of the 2021 Plan
is to enable the Company to attract and retain the best available personnel for positions of substantial responsibility, to provide additional
incentive to employees, directors and consultants of the Company or any parent or subsidiary of the Company, and to promote the success
of the Company’s business. The Company has 2,527,944 shares available to issue from the 2021 plan as of March 31, 2024. The Company
has historically granted stock options to non-employees in exchange for the provision of services, both under the 2021 Plan and outside
of the 2021 Plan.
A
summary of option activity for the period ended September 30, 2024 is presented below:
SCHEDULE OF STOCK OPTION ACTIVITY
| |
| | |
| | |
Weighted- | | |
| |
| |
| | |
Weighted- | | |
Average | | |
| |
| |
| | |
Average | | |
Remaining | | |
Aggregate | |
| |
| | |
Exercise | | |
Contractual | | |
Intrinsic | |
| |
Options | | |
Price | | |
Life (Years) | | |
Value | |
| |
| | |
| | |
| | |
| |
Outstanding at March 31, 2024 | |
| 1,108,356 | | |
| 3.42 | | |
| 3.45 | | |
| 595 | |
Granted | |
| 688,194 | | |
| 2.15 | | |
| - | | |
| - | |
Forfeited | |
| - | | |
| - | | |
| - | | |
| - | |
Exercised | |
| - | | |
| - | | |
| - | | |
| - | |
Outstanding at September 30, 2024 | |
| 1,796,550 | | |
$ | 2.94 | | |
| 3.11 | | |
$ | 177 | |
| |
| | | |
| | | |
| | | |
| | |
Vested September 30, 2024 | |
| 610,996 | | |
$ | 3.01 | | |
| | | |
$ | 177 | |
| |
| | | |
| | | |
| | | |
| | |
Exercisable at September 30, 2024 | |
| 417,237 | | |
$ | 2.06 | | |
| | | |
$ | 177 | |
During
the six months ended September 30, 2024, the Company granted stock options to employees to purchase 688,194
shares of common stock for services rendered. The options have an average exercise price of $2.31
per share, expire in ten
years, vesting equally over four years from the employees’ start date. The total fair value of these options at the
grant date was approximately $1,444
using the Black-Scholes Option Pricing Model.
The
total stock compensation expense recognized related to vesting of stock options for the six months ended September 30, 2024 and 2023 amounted to $508 and $14, respectively. As of September 30, 2024 the total unrecognized stock-based compensation was $2,652,
which is expected to be recognized as part of operating expense through September 2028.
At
September 30, 2024, the intrinsic value of the outstanding options under the 2021 Plan was $177.
The
fair value of the share option awards was estimated using the Black-Scholes method and probability-weighted expected return method (PWERM)
based on the following weighted-average assumptions:
SCHEDULE OF FAIR VALUE ASSUMPTIONS OF SHARE OPTION AWARDS
|
|
Six
Months
Ended |
|
|
|
September
30,
2024 |
|
|
|
|
|
Expected
life in years |
|
|
10 |
|
Stock
price volatility |
|
|
138.35%
- 142.42 |
% |
Risk
free interest rate |
|
|
2.09%
- 3.58 |
% |
Expected
dividends |
|
|
0 |
% |
Forfeiture
rate |
|
|
18.02
– 19.10 |
% |
NOTE
11. STOCK WARRANTS
A
summary of warrant activity for the six months ended September 30, 2024 is presented below:
SCHEDULE OF WARRANTS ACTIVITY
| |
| | |
| | |
Weighted- | | |
| |
| |
| | |
Weighted- | | |
Average | | |
| |
| |
| | |
Average | | |
Remaining | | |
Aggregate | |
| |
| | |
Exercise | | |
Contractual | | |
Intrinsic | |
| |
Options | | |
Price | | |
Life (Years) | | |
Value | |
| |
| | |
| | |
| | |
| |
Outstanding at March 31, 2024 | |
| 66,700 | | |
$ | 7.50 | | |
| 4.87 | | |
$ | - | |
Granted | |
| - | | |
| - | | |
| - | | |
| - | |
Forfeited | |
| - | | |
| - | | |
| - | | |
| - | |
Exercised | |
| - | | |
| - | | |
| - | | |
| - | |
Outstanding at September 30, 2024, all vested | |
| 66,700 | | |
$ | 7.50 | | |
| 4.37 | | |
$ | - | |
No
warrants were issued for the six months ended September 30, 2024.
As
of September 30, 2024 the outstanding warrants had no intrinsic value.
NOTE
12. FOREIGN CURRENCY TRANSLATION
We
report all currency amounts in USD. The Company’s subsidiaries in the U.K., Hong Kong and Switzerland maintain their books and
records in their functional currencies, which are GBP, HKD and CHF, respectively.
When
consolidating the subsidiaries with non-USD functional currencies, we translate the amounts of assets and liabilities into USD using
the exchange rate on the balance sheet date, and the amounts of revenue and expense are translated at the average exchange rate prevailing
during the period. The gains and losses resulting from translation of financial statement amounts into USD are recorded as a separate
component of accumulated other comprehensive loss within shareholders’ deficit.
We
used the exchange rates in the following table to translate amounts denominated in non-USD currencies as of and for the periods noted:
SCHEDULE OF FOREIGN CURRENCY TRANSLATION
Period
end exchange rate:
| |
September 30, 2024 | | |
March 31, 2024 | |
GBP:USD | |
| 1.33958 | | |
| 1.26254 | |
HKD:USD | |
| 0.12870 | | |
| 0.12778 | |
CHF:USD | |
| 1.18366 | | |
| 1.10871 | |
Year end exchange rate | |
| 1.18366 | | |
| 1.10871 | |
Average
exchange rate:
| |
September 30, 2024 | | |
September 30, 2023 | |
| |
Three Months Ended | |
| |
September 30, 2024 | | |
September 30, 2023 | |
GBP:USD | |
| 1.30047 | | |
| 1.26569 | |
HKD:USD | |
| 0.12822 | | |
| 0.12780 | |
CHF:USD | |
| 1.15520 | | |
| 1.13147 | |
Average exchange rate | |
| 1.15520 | | |
| 1.13147 | |
| |
September 30, 2024 | | |
September 30, 2023 | |
| |
Six Months Ended | |
| |
September 30, 2024 | | |
September 30, 2023 | |
GBP:USD | |
| 1.28116 | | |
| 1.25886 | |
HKD:USD | |
| 0.12807 | | |
| 0.12768 | |
CHF:USD | |
| 1.13043 | | |
| 1.12191 | |
Average exchange rate | |
| 1.13043 | | |
| 1.12191 | |
The
following table, reported in USD, disaggregates our cash balances by currency denomination:
SCHEDULE OF CASH BALANCES BY CURRENCY DENOMINATION
Cash
denominated in:
| |
September 30, 2024 | | |
March 31, 2024 | |
| |
$’000 | | |
$’000 | |
USD | |
$ | 2,204 | | |
$ | 7,187 | |
GBP | |
| 189 | | |
| 598 | |
HKD | |
| 70 | | |
| 27 | |
CHF | |
| 14 | | |
| 14 | |
EUR | |
| 73 | | |
| 84 | |
Cash | |
$ | 2,550 | | |
$ | 7,910 | |
Our
cash primarily consists of funds held in bank accounts and third party payment platforms.
SCHEDULE
OF FUNDS HELD IN BANK ACCOUNTS AND THIRD PARTY PAYMENT PLATFORMS
| |
| | | |
| | |
Cash held by Chase | |
$ | 204 | | |
$ | 6,180 | |
Cash held by HSBC | |
| 490 | | |
| 1,637 | |
Restricted cash held by HSBC | |
| 1,825 | | |
| - | |
Cash held by other banks | |
| 20 | | |
| 45 | |
Cash held by third party payment platforms | |
| 10 | | |
| 46 | |
Petty cash | |
| 1 | | |
| 2 | |
Total
cash | |
$ | 2,550 | | |
$ | 7,910 | |
With
the exception of petty cash, all our cash consists of funds held in bank accounts and third-party payment platforms. The Company maintains
the majority of cash at HSBC where the balances are insured by the Federal Deposit Insurance Corporation (FDIC) up to $250. At times,
the cash balances may exceed the FDIC-insured limit. As of September 30, 2024, we do not believe we have any significant concentrations
of credit risk due to the strong credit rating of HSBC and the cash balance is expected to be utilized within 6 months to fund working
capital requirements. The cash held by other banks is within the $250 FDIC insured amount and cash held by third party payment platforms
are short term timing balances.
13.
COMMITMENTS AND CONTINGENCIES
Legal
proceedings - The Company is, from time to time, involved in routine legal matters, and audits and inspections by governmental agencies
and other third parties which are incidental to the conduct of its business. This includes legal matters such as initiation and defense
of proceedings to protect intellectual property rights, liability claims, employment claims, and similar matters. The Company believes
the ultimate resolution of any such legal proceedings, audits, and inspections will not have a material adverse effect on its consolidated
balance sheets, results of operations or cash flows.
On
December 20, 2023, Aspen Skiing Company, LLC (“ASC”) filed a complaint against the Company in the United States District
Court for the District of Colorado, alleging, among other things, trademark infringement, false association, false endorsement, unfair
competition and deceptive trade practices by the Company (the “ASC Suit”). Management has determined, after the advice of
legal counsel, that the claims and actions related to such complaint are not expected to have a material adverse effect on our financial
condition because management believes that the lawsuit will not succeed on the merits and the risk of any material loss is remote. The
claims relate to the Company’s social media posts of models and influencers in ski gondolas on the mountain owned by Aspen Skiing
Company and now discontinued limited edition clothing sold by the Company that included images, which were licensed by the Company from
a photographer, of a skier’s rest area in Aspen that Aspen Skiing Company calls the “AspenX Beach Club.” The complaint
seeks injunctive relief, but no motion for injunctive relief has been filed in the suit. The complaint also seeks delivery of all infringing
material to Aspen Skiing Company and an award of the Company’s profits and Aspen Skiing Company’s damages in an amount to
be determined at trial, costs incurred by Aspen Skiing Company in the action, their attorney’s fees and treble damages.
In August 28, 2024 the Company and ASC
entered into a Settlement Agreement (the “Settlement Agreement”) with respect to the ASC Suit. The Company agreed to terminate
all marketing, distribution and sale of the PM DeDe Johnston Apparel and to terminate all use of any marketing and advertising in which
an ASC Trademark (as that those terms are defined in the Settlement Agreement) is visible and recognizable, and to pay ASC the sum of
$10,000.
Capital
commitments - The Company had $3,026 purchase obligations as of September 30, 2024, related to purchase orders to factories for the
manufacture of finished goods. $888 purchase obligations are to be financed by HSBC letters of credit and comprise the balance held as
restricted cash on the condensed consolidated balance sheets.
NOTE
14. RELATED PARTY TRANSACTIONS
Certain
directors of the Company and its subsidiaries previously provided consulting and advisory services for the Company which are
recognized in selling, general and administrative expenses in the accompanying condensed consolidated statement of
operations.
Below
are the directors of the Company and its subsidiaries, that provide consulting and advisory services.
SCHEDULE OF DIRECTORS COMPANY SUBSIDIARIES
| |
September 30, 2024 | | |
September 30, 2023 | | |
September 30, 2024 | | |
September 30, 2023 | |
| |
Three Months Ended | | |
Six Months Ended | |
| |
September 30, 2024 | | |
September 30, 2023 | | |
September 30, 2024 | | |
September 30, 2023 | |
| |
| | |
| | |
| | |
| |
(A) Max Gottschalk (director of
the Company) | |
$ | - | | |
$ | 46 | | |
$ | - | | |
$ | 91 | |
(B) Tracy Barwin (director of the Company) | |
| - | | |
| 54 | | |
| - | | |
| 122 | |
(C) Andreas Keijsers
(director of a subsidiary) | |
| - | | |
| 12 | | |
| - | | |
| 24 | |
Total Expenses | |
$ | - | | |
$ | 112 | | |
$ | - | | |
$ | 237 | |
|
(A) |
We,
through PMA, are party to a consulting agreement with Max Gottschalk, dated May 15, 2019, which continues until terminated in accordance
with its terms, during which Mr. Gottschalk is entitled to receive fees for services rendered amounting to £8,000 per month
from April 2021 to November 2022 and £12,000 per month since December 2022. These amounts are in lieu of any other cash payments
or equity awards Mr. Gottschalk may otherwise have been entitled to receive as a member of our board of directors. |
|
|
|
|
(B) |
We
were party to a consulting agreement with Tracy Barwin, dated November 18, 2022, pursuant to which Ms. Barwin was entitled to receive
£1,500 per day for services rendered with a minimum commitment of two days per month. These amounts were in lieu of any other
cash payments or equity awards Ms. Barwin may otherwise have been entitled to receive as a member of our board of directors. The
consulting agreement with Ms. Barwin was terminated in October 2023 and replaced by an independent director agreement. |
|
|
|
|
(C) |
We,
through PMA, were party to a consulting agreement with Arnhem Consulting Limited (“Arnhem”), a company controlled by
Andre Keijsers, dated February 28, 2017, pursuant to which Arnhem was entitled to receive £1,200 per month for services rendered.
The consulting agreement was terminated in September 2023 as a result of Mr. Keijsers becoming a director of the Company. |
For 2024, all these related parties became board members, and were paid
board fees of $118 in the aggregate for the six months end September 30, 2024. No other fees were paid to these individuals or entities
during that period.
15.
SUBSEQUENT EVENTS
Shares
Issued for Services
Subsequent
to September 30, 2024, the Company issued 105,000
shares of common stock to vendors
for services rendered and to be rendered with a fair value of $100.
These shares of common stock were valued based on
the market value of the Company’s common stock price at the issuance date or the date the Company entered into the agreement related
to the issuance.
Shares Issued to Officers
Subsequent to September
30, 2024, the Company issued 706,667 shares of restricted stock units to officers for services rendered and to be rendered with a fair
value of $791. The shares were valued based on the market value of the Company’s stock price on the grant date and amortized over
its vesting term.
Cancellation of Officer
Stock Options
Subsequent to September
30, 2024, the Company cancelled 600,000 of vested and unvested stock previously issued to officers for services rendered and to be rendered
with a fair value of $2,460. The shares were valued based on the market value of the Company’s stock price on the grant date and
were being amortized over their vesting terms.
Advance
on Future Receipts
Subsequent
to September 30, 2024 the Company received two additional secured advances from an unaffiliated third party totaling $2,604
for the purchase of future receipts/revenues of $3,891.
Pursuant to the terms of the agreement the unaffiliated third-party will auto withdraw an aggregate of $131
from the Company’s operating account weekly. The term of the agreement extends until the advances are paid in full. The notes
did not bear any interest, however, the average interest was imputed at a rate of 33%
based on the face value of the note and the proceeds received. The Company may pay off the note for $3,342
if paid within 30 days of funding; for $3,452
if paid between 31 and 45 days of funding; or for $3,562
if paid within 46 to 60 days of funding. These advances are secured by the Company’s tangible and intangible assets. As a
result, the Company recorded a liability of $3,891
to account for the liability related to the future receipts sold and a debt discount of $1,287
to account for the difference between the future receipts sold and the cash received. The debt discount is being amortized over the
term of the agreement. As part of the advance the Company paid off the remaining balance and amortized the remaining debt discount
of Note 1 and Note 3 (see Note 7).
Convertible Note
Subsequent to September 30, 2024 the Company
entered into a convertible note purchase agreement pursuant to which the Company sold an accredited investor (the “Investor”)
a convertible secured promissory note (the “Convertible Note”) in the aggregate principal amount of $2,000,000. The Convertible
Note bears interest at rate of 15% per annum, is due and payable one year from the date of issuance, is secured by the assets of the
Company and is convertible into shares of Common Stock of the Company at a conversion price of $1.00 per share. Further to the terms
of the Note, 33% of all net proceeds received from this Offering after the first $2.0 million in net proceeds shall be used to repay
outstanding amounts under this Note.
REPORT
OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To
the Board of Directors and Shareholders
Perfect
Moment Ltd and Subsidiaries
Opinion
on the Financial Statements
We
have audited the accompanying consolidated balance sheets of Perfect Moment Ltd and Subsidiaries (the “Company”) as of March
31, 2024 and 2023, the related consolidated statements of operations and comprehensive loss, stockholders’ equity (deficit),
and cash flows for the years then ended and the related notes (collectively referred to as the “financial statements”). In
our opinion, the consolidated financial statements present fairly, in all material respects, the consolidated financial position of the
Company as of March 31, 2024 and 2023, and the results of its consolidated operations and its cash flows for the years then ended in
conformity with accounting principles generally accepted in the United States of America.
Going
Concern
The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed
in Note 2, the Company incurred recurring losses, had a net loss and used cash in operations during the year ended March 31, 2024, and
the Company had an accumulated deficit at March 31, 2024. These matters raise substantial doubt about the Company’s ability to continue
as a going concern. Management’s plans in regard to these matters are also described in Note 2 to the consolidated financial statements.
These consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.
Basis
for Opinion
These
consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion
on the Company’s financial statements based on our audits. We are a public accounting firm registered with the Public Accounting
Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the Company in accordance with
the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We
conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company
is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits
we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an
opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.
Our
audits included performing procedures to assess the risks of material misstatement, whether due to error or fraud, and performing procedures
that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the
consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates
made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a
reasonable basis for our opinion.
We
have served as the Company’s auditor since 2023.
<Weinberg
& Company, P.A.>
Los
Angeles, California
July
1, 2024
PERFECT
MOMENT LTD. AND SUBSIDIARIES
CONSOLIDATED
BALANCE SHEETS
(Amounts
in thousands, except share per share data)
| |
March
31, 2024 | | |
March
31, 2023 | |
| |
| | |
| |
ASSETS | |
| | | |
| | |
| |
| | | |
| | |
Current assets: | |
| | | |
| | |
Cash and cash
equivalents | |
$ | 7,910 | | |
$ | 4,712 | |
Accounts receivable, net | |
| 1,035 | | |
| 997 | |
Inventories, net | |
| 2,230 | | |
| 2,262 | |
Prepaid
and other current assets | |
| 742 | | |
| 708 | |
Total current assets | |
$ | 11,917 | | |
$ | 8,679 | |
| |
| | | |
| | |
Operating lease right-of-use
assets | |
| 143 | | |
| 297 | |
Property and equipment,
net | |
| 502 | | |
| 833 | |
Other
non-current assets | |
| 47 | | |
| 12 | |
| |
| | | |
| | |
Total
assets | |
$ | 12,609 | | |
$ | 9,821 | |
| |
| | | |
| | |
LIABILITIES AND STOCKHOLDERS’
EQUITY (DEFICIT) | |
| | | |
| | |
| |
| | | |
| | |
Current liabilities: | |
| | | |
| | |
Trade payables | |
$ | 1,584 | | |
$ | 1,289 | |
Accrued expenses | |
| 2,697 | | |
| 1,390 | |
Trade finance facility | |
| - | | |
| 26 | |
Convertible debt obligations | |
| - | | |
| 10,770 | |
Operating lease liability,
current | |
| 101 | | |
| 299 | |
Unearned
revenue | |
| 420 | | |
| 180 | |
| |
| | | |
| | |
Total current liabilities | |
$ | 4,802 | | |
$ | 13,954 | |
| |
| | | |
| | |
Long Term liabilities: | |
| | | |
| | |
Operating
lease liability, non-current | |
| 44 | | |
| 8 | |
Total liabilities | |
$ | 4,846 | | |
$ | 13,962 | |
| |
| | | |
| | |
Commitments and contingencies | |
| - | | |
| - | |
| |
| | | |
| | |
Stockholders’ equity (deficit) | |
| | | |
| | |
Common stock, $0.0001
par value, 100,000,000
shares authorized: 15,653,449
and 4,824,352
shares issued and outstanding as of March 31, 2024 and March
31, 2023, respectively | |
$ | 1 | | |
$ | - | |
Series A and Series B convertible
preferred stock; $0.0001 par value; 10,000,000 share authorized: 0 and 6,513,780 shares issued and outstanding as of March 31, 2024
and March 31, 2023, respectively | |
| - | | |
| 1 | |
Additional paid-in-capital | |
| 56,824 | | |
| 35,910 | |
Accumulated other comprehensive
(loss)/income | |
| (85 | ) | |
| 203 | |
Accumulated
deficit | |
| (48,977 | ) | |
| (40,255 | ) |
| |
| | | |
| | |
Total
stockholders’ equity (deficit) | |
$ | 7,763 | | |
$ | (4,141 | ) |
| |
| | | |
| | |
Total
liabilities and stockholders’ equity (deficit) | |
$ | 12,609 | | |
$ | 9,821 | |
The
accompanying notes are an integral part of these consolidated financial statements
PERFECT
MOMENT LTD AND SUBSIDIARIES
CONSOLIDATED
STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME/(LOSS)
(Amounts
in thousands, except share and per share data)
| |
Year
Ended March
31, 2024 | | |
Year
Ended March
31, 2023 | |
| |
| | |
| |
Revenue, net | |
| | | |
| | |
Wholesale | |
$ | 14,060 | | |
$ | 14,888 | |
Ecommerce | |
| 10,383 | | |
| 8,550 | |
Total
Revenue, net | |
| 24,443 | | |
| 23,438 | |
| |
| | | |
| | |
Cost
of goods sold | |
| 15,212 | | |
| 14,682 | |
Gross
profit | |
| 9,231 | | |
| 8,756 | |
| |
| | | |
| | |
Operating expenses: | |
| | | |
| | |
Selling, general and administrative
expenses | |
| 12,122 | | |
| 12,369 | |
Marketing
and advertising expenses | |
| 4,784 | | |
| 5,012 | |
Total
operating expenses | |
| 16,906 | | |
| 17,381 | |
| |
| | | |
| | |
Loss
from operations | |
| (7,675 | ) | |
| (8,625 | ) |
| |
| | | |
| | |
Other income (expense),
net | |
| | | |
| | |
Interest expense | |
| (1,311 | ) | |
| (1,840 | ) |
Foreign
currency transactions gains | |
| 264 | | |
| 39 | |
Total other income (expense),
net | |
| (1,047 | ) | |
| (1,801 | ) |
| |
| | | |
| | |
| |
| | | |
| | |
Income tax provision | |
| - | | |
| 121 | |
| |
| | | |
| | |
Net Loss | |
| (8,722 | ) | |
| (10,305 | ) |
| |
| | | |
| | |
Other comprehensive (losses) gains | |
| | | |
| | |
Foreign
currency translation (loss) gains | |
| (288 | ) | |
| 303 | |
| |
| | | |
| | |
Comprehensive
loss | |
$ | (9,010 | ) | |
$ | (10,002 | ) |
| |
| | | |
| | |
Basic
and diluted loss per share | |
$ | 1.34 | | |
$ | 2.16 | |
Basic
and Diluted weighted-average number of shares outstanding | |
| 6,518,960 | | |
| 4,767,777 | |
The
accompanying notes are an integral part of these consolidated financial statements
PERFECT
MOMENT LTD AND SUBSIDIARIES
CONSOLIDATED
STATEMENTS OF STOCKHOLDERS’ EQUITY (DEFICIT)
For
the Years Ended March 31, 2024 and 2023
(Amounts in thousands,
except share data)
| |
Shares | | |
Amount | | |
Shares | | |
Amount | | |
Shares | | |
Amount | | |
Capital | | |
Income (Loss) | | |
Deficit |
| |
Deficit | |
| |
Preference
Shares | | |
| | |
| | |
Accumulated
| | |
| | |
| |
| |
Series
A Convertible | | |
Series
B Convertible | | |
Common
Shares | | |
Additional
Paid-in | | |
Other
Comprehensive | | |
Accumulated | | |
Total
Stockholders’ | |
| |
Shares | | |
Amount | | |
Shares | | |
Amount | | |
Shares | | |
Amount | | |
Capital | | |
Income
(Loss) | | |
Deficit | | |
Deficit | |
Balance -March 31, 2022 | |
| 5,323,782 | | |
$ | 1 | | |
| - | | |
$ | - | | |
| 3,749,352 | | |
$ | - | | |
$ | 26,674 | | |
$ | (100 | ) | |
$ | (29,950 | ) | |
$ | (3,375 | ) |
Stock compensation expense for employee vested
options | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| 241 | | |
| - | | |
| - | | |
| 241 | |
Issuance of common stock to consultants | |
| - | | |
| - | | |
| - | | |
| - | | |
| 1,075,000 | | |
| - | | |
| 3,795 | | |
| - | | |
| - | | |
| 3,795 | |
Issuance of preference shares for cash | |
| - | | |
| - | | |
| 1,189,998 | | |
| - | | |
| - | | |
| - | | |
| 5,200 | | |
| - | | |
| - | | |
| 5,200 | |
Foreign currency translation adjustment | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| 303 | | |
| - | | |
| 303 | |
Net loss | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| (10,305 | ) | |
| (10,305 | ) |
Balance - March 31,
2023 | |
| 5,323,782 | | |
$ | 1 | | |
| 1,189,998 | | |
$ | - | | |
| 4,824,352 | | |
$ | - | | |
$ | 35,910 | | |
$ | 203 | | |
$ | (40,255 | ) | |
$ | (4,141 | ) |
Balance | |
| 5,323,782 | | |
$ | 1 | | |
| 1,189,998 | | |
$ | - | | |
| 4,824,352 | | |
$ | - | | |
$ | 35,910 | | |
$ | 203 | | |
$ | (40,255 | ) | |
$ | (4,141 | ) |
Stock compensation expense for employee vested
RSUs and options | |
| - | | |
| - | | |
| - | | |
| - | | |
| 75,000 | | |
| - | | |
| 739 | | |
| - | | |
| - | | |
| 739 | |
Issuance of common stock for cash | |
| - | | |
| - | | |
| - | | |
| - | | |
| 409,050 | | |
| - | | |
| 2,179 | | |
| - | | |
| - | | |
| 2,179 | |
Sale of common stock from public offering | |
| - | | |
| - | | |
| - | | |
| - | | |
| 1,334,000 | | |
| - | | |
| 6,009 | | |
| - | | |
| - | | |
| 6,009 | |
Issuance of common stock upon conversion
of convertible debt and accrued interest | |
| - | | |
| - | | |
| - | | |
| - | | |
| 2,497,267 | | |
| - | | |
| 11,987 | | |
| - | | |
| - | | |
| 11,987 | |
Issuance of common stock upon conversion
of series A convertible stock | |
| (5,323,782 | ) | |
| (1 | ) | |
| - | | |
| - | | |
| 5,323,782 | | |
| 1 | | |
| - | | |
| - | | |
| - | | |
| - | |
Issuance of common stock upon conversion
of series B convertible stock | |
| - | | |
| - | | |
| (1,189,998 | ) | |
| - | | |
| 1,189,998 | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | |
Foreign currency translation adjustment | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| (288 | ) | |
| - | | |
| (288 | ) |
Net loss | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| (8,722 | ) | |
| (8,722 | ) |
Net income
(loss) | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| (8,722 | ) | |
| (8,722 | ) |
Balance – March
31, 2024 | |
| - | | |
$ | - | | |
| - | | |
$ | - | | |
| 15,653,449 | | |
$ | 1 | | |
$ | 56,824 | | |
$ | (85 | ) | |
$ | (48,977 | ) | |
$ | 7,763 | |
Balance | |
| - | | |
$ | - | | |
| - | | |
$ | - | | |
| 15,653,449 | | |
$ | 1 | | |
$ | 56,824 | | |
$ | (85 | ) | |
$ | (48,977 | ) | |
$ | 7,763 | |
The
accompanying notes are an integral part of these consolidated financial statements
PERFECT
MOMENT LTD. AND SUBSIDIARIES
CONSOLIDATED
STATEMENTS OF CASH FLOWS
(Amounts
in thousands)
| |
March
31, 2024 | | |
March
31, 2023 | |
| |
For
the Year Ended | |
| |
March
31, 2024 | | |
March
31, 2023 | |
| |
| | |
| |
Operating Activities: | |
| | | |
| | |
Net loss | |
$ | (8,722 | ) | |
$ | (10,305 | ) |
Adjustments to reconcile
net loss to net cash used in operating activities: | |
| | | |
| | |
Depreciation and amortization | |
| 555 | | |
| 547 | |
Bad debt expense | |
| 217 | | |
| 80 | |
Inventory reserve | |
| 382 | | |
| 374 | |
Unrealized foreign exchange
(gain) loss | |
| (128 | ) | |
| 334 | |
Stock based compensation
– employees | |
| 739 | | |
| 241 | |
Stock based compensation
– legal and consulting services | |
| - | | |
| 3,795 | |
Stock based compensation | |
| - | | |
| 3,795 | |
Amortization of stock-based marketing services | |
| 185 | | |
| 1,483 | |
Amortization of convertible
debt finance costs | |
| 492 | | |
| 941 | |
Accrued interest | |
| 725 | | |
| 760 | |
Effect of changes in assets
and liabilities: | |
| | | |
| | |
Accounts receivable | |
| (238 | ) | |
| (519 | ) |
Inventories | |
| (349 | ) | |
| (812 | ) |
Prepaid and other current
assets | |
| (219 | ) | |
| 321 | |
Operating lease right of
use asset | |
| 268 | | |
| 184 | |
Other non-current assets | |
| (37 | ) | |
| - | |
Operating lease right-of-use
liability | |
| (162 | ) | |
| (174 | ) |
Trade payables | |
| 295 | | |
| (759 | ) |
Accrued expenses | |
| 1,304 | | |
| 514 | |
Unearned
revenue | |
| 240 | | |
| (515 | ) |
Net cash used in operating activities | |
| (4,453 | ) | |
| (3,510 | ) |
| |
| | | |
| | |
Investing Activities: | |
| | | |
| | |
Purchases
of property and equipment | |
| (211 | ) | |
| (249 | ) |
Net cash used by investing activities | |
| (211 | ) | |
| (249 | ) |
| |
| | | |
| | |
Financing Activities: | |
| | | |
| | |
Proceeds from initial public
offering | |
| 6,009 | | |
| - | |
Proceeds from sale of common
stock | |
| 2,179 | | |
| - | |
Proceeds from issuance
of preference shares, net | |
| - | | |
| 5,200 | |
Proceeds from convertible
debt obligations, net | |
| - | | |
| 2,555 | |
Repayment of shareholder
loans | |
| - | | |
| (565 | ) |
Proceeds from trade
finance facility | |
| 1,847 | | |
| 4,132 | |
Repayment of trade finance
facility | |
| (1,873 | ) | |
| (4,371 | ) |
Repayment
of other borrowings, net | |
| - | | |
| (21 | ) |
Net cash provided by financing activities | |
| 8,162 | | |
| 6,930 | |
| |
| | | |
| | |
Effect of Exchange Rate
Changes on Cash | |
| (300 | ) | |
| (34 | ) |
| |
| | | |
| | |
Net change in cash | |
| 3,198 | | |
| 3,137 | |
| |
| | | |
| | |
Cash - beginning of period | |
| 4,712 | | |
| 1,575 | |
| |
| | | |
| | |
Cash - end of period | |
$ | 7,910 | | |
$ | 4,712 | |
| |
| | | |
| | |
Supplemental disclosures
of cash flow information: | |
| | | |
| | |
Interest paid on borrowings
and bank loans | |
$ | 107 | | |
$ | 139 | |
Corporation tax received | |
$ | - | | |
$ | 121 | |
| |
| | | |
| | |
Supplemental disclosure
of non-cash investing and financing activities: | |
| | | |
| | |
Conversion of convertible
debt and accrued interest to common stock | |
$ | 11,987 | | |
$ | - | |
Recognition of operating
lease right of use assets and lease obligations | |
$ | 198 | | |
$ | 404 | |
Write-off of expired operating lease right-of-use assets and lease obligations | |
| 53 | | |
| - | |
Offset of deferred offering
costs to proceeds received | |
$ | 1,169 | | |
$ | - | |
The
accompanying notes are an integral part of these consolidated financial statements
PERFECT
MOMENT LTD AND SUBSIDIARIES
NOTES
TO CONSOLIDATED FINANCIAL STATEMENTS
FOR
THE YEARS ENDED MARCH 31, 2024 AND 2023
1. NATURE OF OPERATIONS AND BASIS OF PRESENTATION
Nature
of operations
Perfect
Moment Ltd., a Delaware corporation (“Perfect Moment” or “PML” and, together with its subsidiaries unless the
context otherwise requires, the “Company”), is an owner and operator of a luxury fashion brand that offers ski, surf, and
activewear collections under the brand name Perfect Moment. The Company’s collections are sold directly to customers through ecommerce,
sales to wholesale accounts and through other sales partnerships.
Basis
of presentation
These
consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (“U.S. GAAP”)
and present the consolidated financial position, income (loss), comprehensive income (loss), and cash flows of the Company and its wholly
owned subsidiaries. The figures in the notes to the financials are presented in thousands, therefore the 000’s are removed.
Principles
of consolidation
These
consolidated financial statements include the accounts of Perfect Moment Ltd. and its wholly owned subsidiaries; Perfect Moment Asia
Limited (“PMA”), Perfect Moment (UK) Limited (“PMUK”), Perfect Moment USA, Inc., (“PMUSA”) and Perfect
Moment TM Sarl. All intercompany balances and transactions have been eliminated.
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Going
concern
The
accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets
and the satisfaction of liabilities and commitments in the ordinary course of business.
Through
March 31, 2024, the Company has funded its operations with proceeds from the sale of common stock from the initial public offering
and the issuance of common stock, alongside existing trade, invoice and shareholder financing arrangements. The Company has
incurred recurring losses, including a net loss of $8,722 for
the year ended March 31, 2024 and used cash in operations of $4,453 during
that period. As of March 31, 2024, the Company
had an accumulated deficit of $48,977.
These
factors raise substantial doubt about the Company’s ability to continue as a going concern. The accompanying Consolidated Financial
Statements do not include any adjustments as a result of this uncertainty. Management’s plans to alleviate the conditions that
raise substantial doubt include:
|
● |
Taking
out short-term loans and debt factoring to assist with working capital shortfalls |
|
|
|
|
● |
Exploring
sources of long-term funding in the private markets and additional equity financing |
|
|
|
|
● |
Closely
monitoring the collection of debts |
|
|
|
|
● |
Strategies
and plans in place to deliver improved margins in the next financial year |
The
Company’s ability to continue as a going concern for 12 months from the date these Consolidated Financial Statements were available
to be issued is dependent upon its ability to generate sufficient cash flows from operations to meet its obligations, which it has not
been able to accomplish to date, and to obtain additional capital financing. No assurance can be given that the Company will be successful
in these efforts mentioned above.
During
the year ended March 31, 2024, the Company generated net proceeds totaling $8,188
from the sale of our common stock and converted all outstanding convertible debt obligations to equity as part of our initial
public offering (“IPO”).
Use
of Estimates
The
preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and judgments
in applying the Company’s accounting policies that affect the reported amounts and disclosures made in the consolidated financial
statements and accompanying notes. Management continually evaluates the estimates and judgments it uses. These estimates and judgments
have been applied in a manner consistent with prior periods and there are no known trends, commitments, events or uncertainties that
management believe will materially affect the methodology or assumptions utilized in making these estimates and judgments in these financial
statements. Significant estimates inherent in the preparation of the consolidated financial statements include reserves for uncollectible
accounts receivables, realizability of inventory; customer returns; useful lives and impairments of long-lived tangible and intangible
assets; realization of deferred tax assets and related uncertain tax positions; and the valuation of stock-based compensation
awards. Actual results may differ from these judgements and estimates under different assumptions or conditions and any such differences
may be material.
Revenue
Recognition
The
majority of the Company’s revenue is recognized at a point in time based on the transfer of control. In addition, the majority
of the Company’s contracts do not contain variable consideration and contract modifications are minimal. The majority of the Company’s
revenue arrangements generally consist of a single performance obligation to transfer promised goods. Revenue is reported net of markdowns,
discounts and sales taxes collected from customers on behalf of taxing authorities. Revenue is also presented net of an allowance for
expected returns where contracts include the right of return.
The
Company estimates returns on an ongoing basis to estimate the consideration from the customer that the Company expects to ultimately
receive. Consideration in determining the Company’s estimates for returns may include agreements with customers, the Company’s
return policy and historical and current trends. The Company records the returns as a reduction to net sales in its consolidated statements
of operations and the recognition of a provision for returns within accrued expenses in its consolidated balance sheets and the estimated
value of inventory expected to be returned as an adjustment to inventories, net. As of March 31, 2024 and 2023, the returns provision
was $346 and $366, respectively.
Revenue
is comprised of direct-to-consumer ecommerce revenue through the Company’s website and revenue related to wholesalers. The following
table details the revenue split:
SCHEDULE
OF REVENUE SPLIT
| |
March
31, 2024 | | |
March
31, 2023 | |
Wholesale revenues | |
$ | 14,060 | | |
$ | 14,888 | |
Ecommerce revenues | |
| 10,383 | | |
| 8,550 | |
Total
Revenues | |
$ | 24,443 | | |
$ | 23,438 | |
Revenue
is recognized when performance obligations are satisfied through the transfer of control of promised goods to the Company’s customers.
Control transfers once a customer has the ability to direct the use of, and obtain substantially all of the benefits from, the product.
This includes the transfer of legal title, physical possession, the risks and rewards of ownership, and customer acceptance. For direct-to-consumer
ecommerce revenue, the Company receives payment before the customer receives the promised goods. Revenue is only recognized once the
goods have been delivered to the customer. Sales to wholesale customers are recognized when the customer has control which will depend
on the agreed upon International Commercial Terms (“inco-terms”). For inventories sold on consignment to wholesalers, the
Company records revenue when the inventory is sold to the third-party customer by the wholesaler. The Company may issue merchant credits,
which are essentially refund credits. The merchant credits are initially deferred and subsequently recognized as revenue when tendered
for payment.
Cost
of goods sold
Cost
of goods sold includes the cost of purchased merchandise, which includes:
|
- |
acquisition
and production costs including raw material and labor as applicable; |
|
|
|
|
- |
the
cost incurred to deliver inventory to the Company’s third-party distribution centers including freight, non-refundable taxes,
duty, and other landing costs; |
|
|
|
|
- |
the
service fees of the Company’s third-party fulfillment and distribution centers; and |
|
|
|
|
- |
reserves
for inventory. |
Accounts
receivable
Accounts
receivable primarily arise out of sales to wholesale accounts and ecommerce partners. The allowance for doubtful accounts represents
management’s best estimate of probable credit losses in accounts receivable using the incurred loss methodology. Receivables are
written off against the allowance when management believes that it is probable the amount receivable will not be recovered. Additionally,
the Company records higher allowances in the first and third quarters following its peak sales seasons after the Company determines it
to be probable that it will not collect the related receivables. As of March 31, 2024 and 2023, the Company had $558 and $341, respectively,
in allowances for doubtful accounts. Accounts Receivable, net of allowances, as of March 31, 2024 and 2023 was $1,035 and $997, respectively.
Geographic
concentration
Although
the Company is organized fundamentally as one business segment, the Company’s revenues are primarily split between three geographic
areas: the U.S., Europe and the United Kingdom (the “U.K.”). Customers in these regions are served by our leadership, production
and operations teams in the U.K. and Hong Kong.
The
table below reflects total net revenues attributed to Europe (excluding the United Kingdom), United States, United Kingdom, and the rest
of the world:
SCHEDULE
OF NET REVENUE FROM GEOGRAPHIC AREAS
| |
March
31, 2024 | | |
March
31, 2023 | |
| |
Year
Ended | |
| |
March
31, 2024 | | |
March
31, 2023 | |
| |
| | |
| |
Europe
(excluding United Kingdom) | |
$ | 7,909 | | |
| 32 | % | |
$ | 7,233 | | |
| 31 | % |
United
States | |
| 9,935 | | |
| 41 | % | |
| 10,348 | | |
| 44 | % |
United
Kingdom | |
| 4,845 | | |
| 20 | % | |
| 4,269 | | |
| 18 | % |
Rest
of the World | |
| 1,754 | | |
| 7 | % | |
| 1,588 | | |
| 7 | % |
Total
Revenues | |
$ | 24,443 | | |
| | | |
$ | 23,438 | | |
| | |
The
long-lived assets of the Company primarily relate to property and equipment, intangible assets and operating lease right-of-use assets
in the U.K. and Hong Kong. Total long-lived assets as of March 31, 2024 were $557 and $98 in the U.K. and Hong Kong, respectively. As
of March 31, 2023, total long-lived assets were $1,086 in the UK and $56 in Hong Kong.
Supplier
concentration
For
the years ended March 31, 2024 and 2023, the largest single supplier of manufactured goods, Everich Garments Group Ltd., produced 75%
and 72%, respectively, of the Company’s products. For the years ended March 31, 2024 and 2023, the largest fabric supplier, Toray
International Inc., supplied 79% and 70%, respectively, of the fabric used to manufacture the Company’s products.
Customer
concentration
For
the twelve months ended March 31, 2024, we had one customer that accounted for approximately 13%
or $3,168
of total revenues individually and in aggregate.
There was no
accounts receivable balance for this customer
as of March 31, 2024. The Company has ended its wholesale relationship with this customer as part of a broader strategy to enhance our
relationships with our entire customer base.
For
the twelve months ended March 31, 2023, we had one customer that accounted for approximately 12% or $2,786 of total revenues individually
and in aggregate. The related accounts receivable balance for this customer was approximately $41 as of March 31, 2023.
Accounts receivable
For
the twelve months ended March 31, 2024, we had two customers that accounted for approximately 27% of total accounts receivable. For the
twelve months ended March 31, 2023, we had one customer that accounted for approximately 18% of total accounts receivable.
Accounts payable
On
March 31, 2024, the three largest accounts payable accounts to our vendors represented 15%, 7% and 6%, respectively. On March 31, 2023,
the three largest accounts payable accounts to our vendors represented 56%, 5% and 3%, respectively.
Property
and Equipment
Property,
plant and equipment are recorded at cost less accumulated depreciation. Cost consists of purchase price, conversion cost and estimated
cost of dismantling and restoration. Expenditure such as repairs and maintenance, overhaul costs and borrowing costs are normally charged
to profit or loss when they are incurred. Expenditures resulting in increases in the future economic benefits of the property, plant
and equipment are capitalized.
Software
& Website Development costs are for applications and software with respect to operating our business. For such projects, planning
cost and other costs related to the preliminary project stage, as well as costs incurred for post-implementation activities, are expensed
as incurred. We capitalize costs incurred during the application development phase only when we believe it is probable the development
will result in new or additional functionality. The types of costs capitalized during the application development phase include fees
incurred with third parties for consulting, programming and other development activities performed to complete the software or website.
We amortize the assets on a straight-line basis over an estimated useful life of three years. If we identify any software or website
to be abandoned, the cost less the accumulated amortization, if any, is recorded as amortization expense.
The
residual values and useful lives of the property, plant and equipment are reviewed when there are indications that the residual value
or useful life of an asset has significantly changed following the end of the previous reporting period. If necessary, the residual value,
depreciation method or useful life of that asset is amended prospectively to reflect the new expectation. The following estimated useful
lives are used for the depreciation of property, plant and equipment:
SCHEDULE
OF ESTIMATED USEFUL LIVES IN PROPERTY AND EQUIPMENT
| |
Useful
Life | |
Method |
Furniture and Fixtures | |
5 years | |
Straight-line |
Office Equipment | |
3-5 years | |
Straight-line |
Leasehold Improvements | |
5 years | |
Straight-line |
Software & Website Development | |
3 years | |
Straight-line |
Computer Equipment | |
3 years | |
Straight-line |
Leases
At
lease commencement, which is generally when the Company takes possession of the asset, the Company records a lease liability and corresponding
right-of-use asset. Lease liabilities represent the present value of minimum lease payments over the expected lease term, which includes
options to extend or terminate the lease when it is reasonably certain those options will be exercised. The present value of the lease
liability is determined using the Company’s incremental borrowing rate as of lease commencement. Minimum lease payments include
base rent, fixed escalation of rental payments, and rental payments that are adjusted periodically depending on a rate or index. Non-lease
components are generally services that the lessor performs for the Company associated with the leased asset, such as common area maintenance.
Right-of-use
assets represent the right to control the use of the leased asset during the lease and are initially recognized in an amount equal to
the lease liability. In addition, prepaid rent, initial direct costs, and adjustments for lease incentives are components of the right-of-use
asset. Over the lease term, the lease expense is amortized on a straight-line basis beginning on the lease commencement date. A right-of-use
asset and lease liability are not recognized for leases with an initial term of 12 months or less, and the lease expense is recognized
on a straight-line basis over the lease term. As of March 31, 2024 and March 31, 2023, the Company has four property leases, which are
all accounted for as operating leases under ASC 842. Short-term leases are accounted for under the short-term lease practical expedient
of ASC 842.
Long-Lived
Assets
Long-lived
assets held for use, including intangible assets with finite lives, right-of-use assets and property, plant and equipment, are evaluated
for impairment when the occurrence of events or a change in circumstances indicates that the carrying value of the assets may not be
recoverable as measured by comparing their carrying value to the estimated undiscounted future cash flows generated by their use and
eventual disposition. Impaired assets are recorded at fair value, determined principally by discounting the future cash flows expected
from their use and eventual disposition. Reductions in asset values resulting from impairment valuations are recognized in income in
the period that the impairment is determined. No impairment
of long-lived assets was required for the years ended March 31, 2024 and 2023.
Income
Taxes
The
Company follows the liability method with respect to accounting for income taxes. Deferred income tax assets and liabilities are determined
based on the temporary differences between the carrying amounts and the tax bases of assets and liabilities, and for tax losses, tax
credit carryforwards, and other tax attributes. Deferred income tax assets and liabilities are measured using enacted tax rates, for
the appropriate tax jurisdiction, which are expected to be in effect when these differences are anticipated to reverse.
Deferred
income tax assets are reduced by a valuation allowance, if based on the weight of available evidence, it is more likely than not that
some portion or all of the deferred tax assets will not be realized. The evaluation as to the likelihood of realizing the benefit of
a deferred income tax asset is based on the timing of scheduled reversals of deferred tax liabilities, taxable income forecasts, and
tax-planning strategies. The recognition of a deferred income tax asset is based upon several assumptions and forecasts, including current
and anticipated taxable income, the utilization of previously unrealized non-operating loss carryforwards, and regulatory reviews of
tax filings.
The
Company evaluates its tax filing positions and recognizes tax benefits that are considered more likely than not to be sustained
upon examination by the relevant taxing authorities based on the technical merits of the position. This determination requires the use
of significant judgment. Income tax expense is adjusted in the period in which an uncertain tax position is effectively settled, the
statute of limitations expires, facts or circumstances change, tax laws change, or new information becomes available. The Company’s
policy is to recognize interest expense and penalties related to income tax matters separately as an income or expense item.
Selling,
general and administrative expenses
Selling,
general and administrative expenses consist of all operating costs not otherwise included in cost of goods sold or marketing and advertising
expenses. The Company’s selling, general and administrative expenses include personnel costs, sales commissions, recruitment
fees, legal and professional fees, information technology, accounting, travel and lodging, occupancy costs and depreciation and amortization.
Foreign
currency
Foreign
currency transactions denominated in a currency other than an entity’s functional currency are remeasured into the functional currency
using the spot rate at the date of the transaction with any resulting gains and losses recognized in operating expenses except for gains
and losses arising on intercompany foreign currency transactions that are of a long-term investment nature, which are recorded as a foreign
currency translation adjustment in other comprehensive income or loss
The
functional currency for each entity included in these Consolidated Financial Statements that is domiciled outside of the United States
is generally the applicable local currency. Assets and liabilities of each foreign entity are translated into U.S. dollars at the exchange
rate in effect on the balance sheet date. Revenue and expenses are translated on a monthly basis using the average rate for that month
as a close approximation. Unrealized translation gains and losses are recorded as a foreign currency translation adjustment, which is
included in other comprehensive income or loss, which is a component of accumulated other comprehensive income or loss included in stockholders’
equity (deficit).
Stock-based
compensation
The
Company accounts for equity based awards based on ASC 505 and 718, whereby the value of the award is measured on the date of grant
and recognized as compensation expense on a straight-line basis over the vesting period.
The
Company measures fair value as of the grant date for options and warrants using the Black Scholes option pricing model and for common
share awards using a weighted average of the Black Scholes method and probability-weighted expected return method (PWERM).
The
inputs into the Black Scholes option pricing model are subjective and generally require significant judgment. The fair value of the shares
of common and preferred stock has historically been determined by the Company’s management with the assistance of third-party specialists
as there was no public market for the common stock. The fair value is obtained by considering a number of objective and subjective factors,
including the valuation of comparable companies, sales of preferred stock to unrelated third parties, projected operating and financial
performance, the lack of liquidity of common and preferred stock and general and industry specific economic outlook, amongst other factors.
The expected term represents the period that the Company’s stock options are expected to be outstanding and is determined using
the simplified method (based on the mid-point between the vesting date and the end of the contractual term) as the Company’s stock
option exercise history does not provide a reasonable basis upon which to estimate expected term. Because the Company was privately held
for a portion of the periods covered by these financial statements and historically did not have an active trading market for its common
and preferred stock for a sufficient period of time, the expected volatility was estimated based on the average volatility for comparable
publicly traded companies, over a period equal to the expected term of the stock option grants. The Company listing on NYSE American
on February 8, 2024 and now uses the closing price on the day of grant to determine FMV and for the stock options issued in Q4 2024 the
company used the average of five similar companies based by one or all the following factors to determine volatility: industry, revenue,
market capitalization. The risk-free rate assumption is based on the U.S. Treasury zero coupon issues in effect at the time of grant
for periods corresponding with the expected term of the option. The Company has never paid dividends on its common stock and does not
anticipate paying dividends on common stock in the foreseeable future. Therefore, the Company uses an expected dividend yield of zero.
Income
/ loss per share of common stock
Basic
net income (loss) per share is computed by dividing net income (loss) by the weighted average number of shares of common stock outstanding
for the period. Diluted earnings per share is computed by dividing the net income applicable to common stockholders by the weighted average
number of shares of common stock outstanding plus the number of additional shares of common stock that would have been outstanding if
all dilutive potential shares of common stock had been issued using the treasury stock method. Potential shares of common stock are excluded
from the computation when their effect is antidilutive. The dilutive effect of potentially dilutive securities is reflected in diluted
net income per share if the exercise prices were lower than the average fair market value of common stock during the reporting period.
Potentially
dilutive stock options and securities as presented in the table below were excluded from the computation of diluted net income (loss)
per share, because the effect would be anti-dilutive. As the Company incurred losses in the years ended March 31, 2024 and 2023, basic
and diluted weighted-average shares are the same in the loss per share calculation, in accordance with ASC 260-10-45-20.
SCHEDULE
OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF DILUTED NET INCOME (LOSS) PER SHARE
Options to acquire common stock | |
| 1,108,356 | | |
| 299,957 | |
Restricted stock units to acquire stock | |
| 225,000 | | |
| - | |
Warrants to acquire common stock | |
| 66,700 | | |
| - | |
Series A convertible preferred stock | |
| - | | |
| 5,323,782 | |
Series B convertible preferred stock | |
| - | | |
| 1,189,998 | |
Convertible debt financing | |
| - | | |
| 2,815,463 | |
Antidilutive securities | |
| 1,400,056 | | |
| 9,629,200 | |
On
February 12, 2024, all outstanding shares of our Series A and Series A convertible preferred stock were automatically converted into
5,323,782
and 1,189,998
shares of common stock, respectively,
in connection with the closing of the initial public offering. The $10,002
in principal amount plus accrued interest in
the amount of $1,985
automatically converted into Company common stock, at 80%
of the initial public offering price into an aggregate of 2,497,267
shares of common stock (see note 11).
Fair
Value of Financial Instruments
The
Company follows the guidance of FASB ASC 820 and ASC 825 for disclosure and measurement of the fair value of its financial instruments.
FASB ASC 820 establishes a framework for measuring fair value under GAAP and expands disclosures about fair value measurements. To increase
consistency and comparability in fair value measurements and related disclosures, ASC 820 establishes a fair value hierarchy which prioritizes
the inputs to valuation techniques used to measure fair value into three (3) broad levels. The fair value hierarchy gives the highest
priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable
inputs.
The
three (3) levels of fair value hierarchy defined by ASC 820 are described below:
|
Level
1: |
Quoted
market prices available in active markets for identical assets or liabilities as of the reporting date. |
|
Level
2: |
Pricing
inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the
reporting date. |
|
Level
3: |
Pricing
inputs that are generally observable inputs and not corroborated by market data. |
The
carrying amount of the Company’s financial assets and liabilities, such as cash and cash equivalents, prepaid expenses, and accounts
payable and accrued expenses approximate their fair value due to their short-term nature. The carrying values of capital lease obligations
and debt obligations approximate their fair values due to the fact that the interest rates on these obligations are based on prevailing
market interest rates. Unless otherwise noted, it is management’s opinion that the Company is not exposed to significant interest
or credit risks arising from these financial instruments.
Segment
Reporting
Accounting
Standards Codification (“ASC”) Topic 280, “Disclosures about Segments of an Enterprise and Related Information”
establishes standards for the way that public business enterprises report information about operating segments in annual financial statements
and requires those enterprises to report selected information about operating segments in interim financial reports issued to stockholders.
Management has determined that the Company operates in one business segment, product sales.
Reclassifications
The
Company has reclassified broker commission costs amounting to $687 previously classified as cost of sales for the year ended March 31,
2023 to selling, general and administrative expenses to conform to current year presentation.
Recently
Issued Accounting Pronouncements
In
September 2022, the Financial Accounting Standards Board issued Accounting Standards Update (“ASU”) No. 2022-04, “Disclosure
of Supplier Finance Program Obligations” (“ASU 2022-04”). ASU 2022-04 requires entities to disclose the key terms of
supplier finance programs they use in connection with the purchase of goods and services, along with the amount of obligations outstanding
at the end of each period and an annual roll forward of such obligations. This standard does not affect the recognition, measurement,
or financial statement presentation of supplier finance program obligations. ASU 2022-04 is effective for the Company for the year ending
March 31, 2024 and is to be applied retrospectively to all periods in which a balance sheet is presented. The annual roll forward disclosure
is not required to be made until the year ending March 31, 2025 and is to be applied prospectively. The Company doesn’t believe
the adoption will have a material effect on the financial statements. Other than the new disclosure requirements, ASU 2022-04 will not
have an impact on the Company’s consolidated financial statements.
In
March 2023, the Financial Accounting Standards Board (“FASB”) ) issued ASU 2024-01 to amend the guidance in Accounting Standards
Codification (“ASC”) 718 Compensation—Stock Compensation (Topic 718). Some entities compensate employees or
other service providers by granting profits interest awards, which generally give the grantee an opportunity to participate in future
profits and/or equity appreciation of the entity but do not give them rights to existing net assets of the entity. ASU 2024-01
adds an example showing how to apply the scope guidance in ASC 718 to determine whether profits interests and similar awards should be
accounted for as share-based payment arrangements. The ASU is effective for annual periods beginning after December 15, 2024, with early
adoption permitted. The Company does not currently anticipate that the guidance will have a material impact on its financial statements.
In November 2023, the FASB issued ASU 2023-07, Segment Reporting
(Topic 280): Improvements to Reportable Segment Disclosure, which is intended to improve reportable segment disclosure requirements,
primarily through enhanced disclosures about significant segment expense categories that are regularly provided to the chief operating
decision maker and included in each reported measure of a segment’s profit or loss. The update also requires all annual disclosures
about a reportable segment’s profit or loss and assets to be provided in interim periods and for entities with a single reportable
segment to provide all the disclosures required by ASC 280, Segment Reporting, including the significant segment expense disclosures.
This standard will be effective for the Company on January 1, 2024 and interim periods beginning in fiscal year 2025, with early adoption
permitted. The updates required by this standard should be applied retrospectively to all periods presented in the financial statements.
The Company does not expect this standard to have a material impact on its results of operations, financial position or cash flows.
ASUs
recently issued but not listed above were assessed and determined to be either not applicable or are expected to have minimal impact
on the consolidated financial position or results of operations.
3. INVENTORIES
Inventories
are initially measured at cost and subsequently measured at the lower of cost or net realizable value. Cost is determined on a first-in,
first-out basis. The following table details the primary categories for the periods presented.
SCHEDULE
OF INVENTORY
| |
March
31, 2024 | | |
March
31, 2023 | |
| |
$’000 | | |
$’000 | |
Finished goods | |
$ | 2,680 | | |
$ | 2,685 | |
Raw materials | |
| 721 | | |
| 585 | |
Goods in transit | |
| 14 | | |
| - | |
Finished goods on
consignment | |
| 205 | | |
| - | |
Total inventories | |
| 3,620 | | |
| 3,270 | |
Inventory reserve | |
| (1,390 | ) | |
| (1,008 | ) |
Total inventories, net | |
$ | 2,230 | | |
$ | 2,262 | |
Third-party
services are used to warehouse and distribute inventory. Per the terms of one third-party service contract, a lien may be placed on the
Company’s inventory if the Company fails to make a payment for services within 30 days from the date the third-party supplier notifies
the Company of an outstanding payment.
4. PREPAID AND OTHER CURRENT ASSETS
Amounts
recorded in prepaid and other current assets are expected to be realized within one year. The following table describes the major items
for the periods presented.
SCHEDULE
OF PREPAID AND OTHER CURRENT ASSETS
| |
March
31, 2024 | | |
March
31, 2023 | |
| |
$’000 | | |
$’000 | |
Deposits and prepayments | |
| 436 | | |
| 150 | |
Prepaid marketing costs | |
| - | | |
| 185 | |
Other receivables | |
| 306 | | |
| 373 | |
Total | |
| 742 | | |
| 708 | |
Prepaid
marketing costs relate to the provision of marketing services to be provided over an 18-month service period by two non-employees.
5. PROPERTY AND EQUIPMENT
Property
and equipment consisted of the following:
SCHEDULE OF PROPERTY AND EQUIPMENT
| |
March
31, 2024 | | |
March
31, 2023 | |
| |
$’000 | | |
$’000 | |
Furniture and Fixtures | |
$ | 177 | | |
$ | 177 | |
Office Equipment | |
| 57 | | |
| 52 | |
Leasehold Improvements | |
| 29 | | |
| 29 | |
Software and Website Development | |
| 1,886 | | |
| 1,676 | |
Computer Equipment | |
| 121 | | |
| 91 | |
Property and equipment, gross | |
| 2,270 | | |
| 2,025 | |
Accumulated depreciation | |
| (1,768 | ) | |
| (1,192 | ) |
Property and equipment,
net | |
$ | 502 | | |
$ | 833 | |
Depreciation
expense related to property, plant and equipment was $555 million and $547 million in the years ended March 31, 2024 and 2023, respectively.
6. LEASES
The
Company has obligations under operating leases for its offices. As of March 31, 2024 and 2023, the lease terms of the various leases
are less than 24 months. The majority of the Company’s leases include renewal options at the sole discretion of the Company. In
general, it is not reasonably certain that lease renewals will be exercised at lease commencement
and therefore lease renewals are not included in the lease term.
The
following table details the Company’s net lease expense. The variable lease expenses disclosed below include contingent rent payments
and other non-fixed lease related costs, including common area maintenance, property taxes, and landlord’s insurance.
SCHEDULE OF LEASE EXPENSE
Lease expense | |
March 31, 2024 | | |
March 31, 2023 | |
| |
Years
Ended | |
Lease expense | |
March 31, 2024 | | |
March 31, 2023 | |
| |
$’000 | | |
$’000 | |
Net lease expense: | |
| | | |
| | |
Operating
lease expense | |
$ | 299 | | |
$ | 210 | |
Total lease expense | |
$ | 299 | | |
$ | 210 | |
| |
| | | |
| | |
Weighted-average remaining lease term - Years | |
| 1.53 | | |
| 0.96 | |
Weighted-average discount rate | |
| 5 | % | |
| 9 | % |
SCHEDULE OF LEASE BALANCE SHEET CLASSIFICATION
Balance
sheet classification | |
March 31, 2024 | | |
March 31, 2023 | |
| |
$’000 | | |
$’000 | |
Right-of-use
assets | |
$ | 143 | | |
$ | 297 | |
| |
| | | |
| | |
Current lease liabilities | |
$ | 101 | | |
$ | 299 | |
Non-current lease liabilities | |
| 44 | | |
| 8 | |
Total operating lease
liabilities | |
$ | 145 | | |
$ | 307 | |
SCHEDULE OF FUTURE MATURITY OF LEASE LIABILITIES
Maturity
of lease liabilities | |
March 31, 2024 | | |
March 31, 2023 | |
| |
$’000 | | |
$’000 | |
Within one year | |
$ | 109 | | |
$ | 318 | |
Within one to two years | |
| 45 | | |
| 9 | |
Total lease payments | |
| 154 | | |
| 327 | |
Discount rate | |
| (9 | ) | |
| (20 | ) |
Present value of lease liabilities | |
$ | 145 | | |
$ | 307 | |
7. ACCRUED EXPENSES
SCHEDULE
OF ACCRUED EXPENSES
| |
March 31, 2024 | | |
March 31, 2023 | |
| |
$’000 | | |
$’000 | |
Accrued expenses | |
$ | 1,002 | | |
$ | 606 | |
Returns provision | |
| 298 | | |
| 366 | |
Accrued import duties | |
| 294 | | |
| - | |
Merchant credit | |
| 63 | | |
| 61 | |
Indirect taxes | |
| 1,040 | | |
| 357 | |
Total | |
$ | 2,697 | | |
$ | 1,390 | |
The
returns provisions are comprised of returns due from both wholesale and partner customers and direct-to-consumer customers.
8. TRADE FINANCE FACILITY
SCHEDULE OF TRADE FINANCE FACILITY
| |
March
31, 2024 | | |
March
31, 2023 | |
| |
$’000 | | |
$’000 | |
Trade finance
facility | |
$ | - | | |
$ | 26 | |
Total | |
$ | - | | |
$ | 26 | |
The
Company, through PMA, has a trade finance facility extended on goods for which letters of credit are issued to the Company’s suppliers
by HSBC. As of March 31, 2024 and March 31, 2023, the outstanding balance under the trade finance facility was $0 and $26, respectively,
and the Company had an available trade finance facility of $5.0 million. As of March 31, 2024, there were no outstanding pledged letters
of credit by HSBC. The trade finance facility does not become the Company’s responsibility until the Company receives the manufactured
clothing goods from suppliers. Once drawn, the company has 120 days credit on the loan before repayment is due. For drawings in Hong
Kong dollars, the interest rate equals HIBOR plus 3.0%, and for drawings in U.S. dollars, the interest rate equals SOFR plus 3.3%. The
trade finance facility was originally secured by a standby documentary credit for $1.0 million from UBS Switzerland AG and a personal
guarantee to the value of $4.0 million from the Chairman of our board of directors, Max Gottschalk, and a $3,150 corporate guarantee
from Perfect Moment (UK) Limited. The UBS standby documentary credit expired on April 30, 2023 and the facility was then secured by charge
over cash deposits equal to the amount of the facility used at any given moment in time in addition to the aforementioned personal and
corporate guarantees. On May 31, 2023, the UBS standby documentary credit was reinstated for $1.0 million, which standby documentary
credit was secured by a guarantee from Joachim Gottschalk & Associates, Ltd. (“JGA”). The UBS standby documentary credit
was extended on November 26, 2023 through January 26, 2024 at a 10% interest rate. The JGA guarantee is in addition to the $4.0 million
personal guarantee of the trade finance facility by Mr. Gottschalk. The UBS standby documentary credit was not extended and the $3,150
corporate guarantee from Perfect Moment (UK) Limited was replaced with a $2,000 corporate guarantee from Perfect Moment, Limited. The
JGA guarantee accrued interest between 8% and 10% per annum, payable by the Company. The Company utilized $1,847 of borrowings under
the facility, all of which was repaid by March 31, 2024. The trade finance facility is also secured by a guarantee by Perfect Moment
Ltd. in the amount of $2.0 million.
The interest paid on the JGA personal guarantee for the years ended March
31, 2024 and 2023 was $56 and $33, respectively.
9. CONVERTIBLE DEBT OBLIGATIONS
SCHEDULE
OF CONVERTIBLE DEBT OBLIGATIONS
| |
December
31, 2023 | | |
March
31, 2023 | |
| |
$’000 | | |
$’000 | |
Convertible debt | |
$ | - | | |
$ | 11,262 | |
Unamortized debt discount | |
| - | | |
| (492 | ) |
Total Convertible debt
obligations | |
$ | - | | |
$ | 10,770 | |
In
March 2021, the Company entered into an arrangement whereby the Company completed convertible debt financing (“2021 Debt
Financing”), from 47 investors, for gross proceeds of $6,000,
less $841
of debt issuance costs, at an 8%
interest rate to provide working capital for its operations. Between April and July 2022, the Company received further convertible
debt financing (“2022 Debt Financing”) from 47 investors with gross proceeds of $4,000,
less $531
of debt issuance costs, that rank pari passu to the 2021 Debt Financing at an 8%
interest rate. The debt issuance costs were amortized over the life of the convertible debt. The Company’s convertible debt obligations are secured by a security interest over the assets of Perfect Moment
Ltd. and its subsidiaries.
The 2021 Debt Financing had a maturity date of December 15, 2023. In December
2023 and January 2024, the maturity date of all convertible promissory notes was extended to February 14, 2024. Upon the closing of an
IPO, prior to the redemption date, the convertible debt was convertible into the Company’s common stock at a conversion price equal
to 80% of the public offering price of the Company’s common stock in the IPO. The
2021 Debt Financing had a maturity date of December 15, 2023. In December 2023 and January 2024, the maturity date of all convertible
promissory notes was extended to February 14, 2024.
As
of March 31, 2023, the convertible debt obligations comprised gross proceeds of 10,002
and accrued interest of $1,260.
On February 12, 2024, $10,002
in principal amount plus accrued interest in
the amount of $1,985
automatically converted into the Company’s
common stock, at 80%
of the initial public offering price into an aggregate of 2,497,267
shares of common stock (see note 10).
The
unamortized debt discount is the related arrangement fees that are being amortized against the convertible debt obligations on the consolidated
balance sheets. As of March 31, 2023, the balance of unamortized debt discount was $492. Upon closing of the IPO in February 2024,
the unamortized balance of debt discount of $492 was charged to interest expense.
10. COMMON STOCK
Common
stock
The
following were Common Stock transactions during the year ended March 31, 2024:
Sale
of common stock from private placement
During
May to August 2023, the Company issued 409,050 shares of common stock at a par value of $0.0001 and a purchase price of $6.00 per share.
The total net proceeds were $2,179, net of broker fees and expenses. The holders of the common stock shall be entitled to cast one vote
for each share held at all stockholder meetings and have no right to subscribe to or purchase any new or additional issue of shares.
Shares
and Warrants Issued as Part of the Company’s Underwritten Public Offering
On
February 7, 2024, the company entered into an underwriting agreement with ThinkEquity LLC, as representative (the “Representative”)
of the several underwriters identified therein, relating to the Company’s initial public offering (the “IPO”) of 1,334,000
shares of the Company’s common stock, par value $0.0001 per share. The Company previously filed the form of underwriting agreement
as an exhibit to the Company’s registration statement on Form S-1, as amended from time to time (File No. 333-274913), which was
declared effective by the Securities and Exchange Commission on February 7, 2024. The price per share to the public was $6.00 generating
gross proceeds of $8,004. The Company also granted the Underwriters a 45-day option to purchase up to 200,100 additional shares of Common
Stock on the same terms and conditions for the purpose of covering any over-allotments in connection with the IPO.
The
number of shares of common stock outstanding after this offering was 15,578,449 as of February 7, 2024, that included the previously
issued and outstanding of 5,233,402, the 1,334,000 shares issued as part of this offering plus (i) the automatic conversion of all outstanding
shares of our Series A convertible preferred stock into 5,323,782 shares of common stock, (ii) the automatic conversion of all outstanding
shares of our Series B convertible preferred stock into 1,189,998 shares of common stock and (iii) the automatic conversion, in connection
with the closing of this offering (closing on February 12, 2024), of $10,002 in principal amount plus accrued interest in the amount
of $1,985 under our 8% senior subordinated secured convertible promissory notes (the “2021 Notes”) and our 8% senior subordinated
secured convertible promissory notes (the “2022 Notes” and, together with the 2021 Notes, the “Notes”), at 80%
of the initial public offering price into an aggregate of 2,497,267 shares of common stock.
On
February 12, 2024, the Company consummated the IPO and issued 1,334,000
shares of Common Stock for aggregate net proceeds
of approximately $6,009,
after deducting underwriting discounts and commissions and estimated offering expenses. The Company intends to use the proceeds for general
corporate purposes, including working capital, sales and marketing activities and general and administrative matters. Concurrently with
the closing of the IPO, the Company also issued warrants to purchase up to 66,700
shares of Common Stock to the Representative
and its designees, at an exercise price of $7.50
per share (the “Underwriter Warrants”).
The Underwriter Warrants are exercisable beginning on August 5, 2024, and expire on February
7, 2029.
The
following were Common Stock transactions during the year ended March 31, 2023:
Shares
issued for services
During
2021, the Company engaged several consultants to provide services relating to the IPO who were compensated with common stock awards. The shares subject to clawback provisions remain unvested until the related performance condition is met. If
clawback features are triggered, the unvested shares will be returned to the Company.
In
January and March 2021, 2,000,000
shares of common stock with a total fair value
of $7,000
were issued to certain non-employees in exchange
for consulting and advisory services to be performed relating to the 2021 share exchange and the 2021 convertible debt financing, of
which 50% were subject to clawback contingent upon an IPO. As services were relating to, and contingent upon execution of an IPO, no
expense was recognized for the shares subject to clawback, until occurrence of an IPO. During the year ending March 31, 2023,
the consultants performed additional services and the Company agreed to remove the clawback provision and the $3,500
fair value for the remaining 1,000,000
shares of common stock was recognized within
selling, general and administrative expenses in the consolidated statements of operations and comprehensive loss during the year ending
March 31, 2023. No further shares were issuable under these agreements.
In
October 2021, 75,000 shares of common stock with a total fair value of $295 were issued to a consultant in exchange for legal services
to be performed relating to an IPO subject to a 100% clawback provision in the event that an IPO is not achieved. As services were relating
to and contingent upon execution of an IPO, no expense was recognized until occurrence of an IPO. During the nine months ended December
31, 2022, the Company entered into an agreement to remove the clawback provision and the fair value of $295 was recognized within selling,
general and administrative expenses in the consolidated statements of operations and comprehensive loss during the three months then
ended. As of December 31, 2023 and March 31, 2023, no further shares were issuable under this agreement.
In
relation to the above consulting and advisory services, the Company had granted rights to six holders of our common stock, to be issued
additional shares of our common stock if the IPO price per share was less than $5.00, as adjusted for any stock split or combination
prior to the IPO, or if we sold our equity securities before the closing of the IPO at the purchase price per share or conversion price
per share that is less than $5.00, as adjusted for any stock split or combination prior to the IPO. Since the IPO price was greater than
$5.00, this provision was not triggered.
The
Company issued a total 1,075,000
and charged APIC $3,795
related to services rendered during the year
ended March 31, 2023.
11. PREFERRED STOCK
Series A Preferred Stock
On
March 15, 2021, PMA, the former parent entity, engaged in a share for share exchange with the Company, thereby creating the Company as
the ultimate parent company. As part of the share for share exchange, existing PMA stockholders’ equity was exchanged for
an equivalent amount of share capital in the Company in the form of common stock and preferred stock. As a result of the transaction,
5,323,782
shares of Series A Convertible Preferred Stock (“Series A Stock”) with a $0.0001
par value were issued to existing PMA shareholders for nil consideration. The Series A Stock could be voluntarily converted into
shares of common stock at the request of the Series A stockholder by providing written notice. The
Series A Stock was also subject to mandatory conversion into common stock upon either an IPO or by vote or written consent of at least
66 2/3% holders of the outstanding shares of the Series A Stock. The conversion was at a rate of one share of Series A Stock for
one share of common stock without payment of additional consideration. The holders of Series A Stock were entitled to receive dividends
as if the conversion to common stock had taken place, if and when dividends are declared. Such dividends take preference to dividends
paid on shares of common stock and are non-cumulative. The holders of the Series A Stock were entitled to vote based on the equal number
of whole shares of common stock into which the shares of Series A Stock are convertible as of the date of the vote. The Series A Stock
with respect to dividend rights and rights upon liquidation, dissolution or winding up of the Company or deemed liquidation event ranked
senior to both the common stock and any other class of stock which specifically ranks junior to the Series A Stock.
On
February 12, 2024, all outstanding shares of our Series A convertible preferred stock were automatically converted into 5,323,782 shares
of common stock in connection with the closing of the initial public offering
Series
B Preferred Stock
On
September 23, 2022, the Company authorized the issuance and sale of up to 1,200,000 shares of Series B Convertible Preferred Stock (“Series
B Stock”), with a par value of $0.0001 per share and a purchase price of $5.00 per share. A total of 1,189,998 shares of Series
B Stock was issued between September 2022 and November 2022, for net proceeds of $5,200, net of broker fees of $750. The Series B Stock
could be voluntarily converted into shares of common stock at the request of the Series B stockholder by providing written notice. The
Series B Stock was also subject to mandatory conversion into common stock upon either an IPO or by vote or written consent of at least
66 2/3% holders of the outstanding shares of the Series B Stock without payment of additional consideration. The conversion was determined
by dividing the original issue price by the conversion price in effect at the time of conversion. The initial conversion price was set
at $5.00 per share. The holders of Series B Stock were entitled to receive dividends as if the conversion to common stock had taken place,
if and when dividends are declared. Such dividends took preference to dividends paid on shares of common stock and are non-cumulative.
The holders of the Series B Stock were entitled to vote based on the equal number of whole shares of common stock into which the shares
of Series B Stock were convertible as of the date of the vote. The Series B Stock, with respect to dividend rights and rights upon liquidation,
dissolution or winding up of the Company or deemed liquidation event, ranked pari passu with the Series A Stock.
On
February 12, 2024, all outstanding shares of our Series B convertible preferred stock were automatically converted into 1,189,998 shares
of common stock in connection with the closing of the initial public offering (see note 11).
12. RESTRICTED STOCK UNITS
Restricted
Stock Units
A
summary of restricted stock unit activity for the years ended March 31, 2024 and 2023 are presented below.
SCHEDULE OF RESTRICTED STOCK UNIT ACTIVITY
| |
| | |
| | |
Weighted- | |
| |
| | |
| | |
Average | |
| |
| | |
| | |
Grant Date | |
| |
Shares | | |
Fair
Value | | |
Fair
Value | |
| |
| | |
| | |
| |
Non-vested at March 31, 2023 | |
| - | | |
$ | - | | |
$ | - | |
Granted | |
| 300,000 | | |
| 1,230 | | |
| 4.10 | |
Vested/deemed vested | |
| (75,000 | ) | |
| (429 | ) | |
| 4.10 | |
Forfeited | |
| - | | |
| - | | |
| - | |
Non-vested at March 31, 2024 | |
| 225,000 | | |
$ | 801 | | |
$ | 4.10 | |
During
the year ended March 31, 2024, the Company granted 300,000
shares of its restricted stock to an employee.
The Restricted Stock Units vest equally over four years, starting on the contractual start date of November 7, 2022. These Restricted
Stock Units were valued based on market value of the Company’s stock price at the respective date of grant and had aggregate fair
value of $1,230,000,
which is being amortized as stock compensation expense over its vesting term. During the year ended March 31, 2024, 75,000
shares with a fair value of $429
vested during the period.
13. STOCK OPTIONS
The
Company maintains the 2021 Equity Incentive Plan (the “2021 Plan”), which provides for the grant of incentive stock
options, non-statutory stock options, stock appreciation rights, restricted stock awards, restricted stock units and performance
units and performance shares to employees, directors and consultants of the Company or any parent or subsidiary of the Company. The
purpose of the 2021 Plan is to enable the Company to attract and retain the best available personnel for positions of substantial
responsibility, to provide additional incentive to employees, directors and consultants of the Company or any parent or subsidiary
of the Company, and to promote the success of the Company’s business. The Company has 2,527,944 shares
available to issue from the 2021 plan as of March 31, 2024. The Company has historically granted stock options to non-employees in
exchange for the provision of services, both under the 2021 Plan and outside of the 2021 Plan.
A
summary of option activity for the years ended March 31, 2024 and 2023 are presented below:
SCHEDULE
OF STOCK OPTION ACTIVITY
| |
| | |
| | |
Weighted- | | |
| |
| |
| | |
Weighted- | | |
Average | | |
| |
| |
| | |
Average | | |
Remaining | | |
Aggregate | |
| |
| | |
Exercise | | |
Contractual | | |
Intrinsic | |
| |
Options | | |
Price | | |
Life
(Years) | | |
Value | |
| |
| | |
| | |
| | |
| |
Outstanding at March 31, 2022 | |
| 545,378 | | |
$ | 1.32 | | |
| 3.2 | | |
$ | 1,190 | |
Granted | |
| 136,344 | | |
| 0.01 | | |
| - | | |
| - | |
Forfeited | |
| (381,766 | ) | |
| (0.63 | ) | |
| - | | |
| - | |
Exercised | |
| - | | |
| - | | |
| - | | |
| - | |
Outstanding at March 31, 2023 | |
| 299,956 | | |
| 1.60 | | |
| 1.94 | | |
| 1,320 | |
Granted | |
| 808,400 | | |
| 4.10 | | |
| - | | |
| - | |
Forfeited | |
| - | | |
| - | | |
| - | | |
| - | |
Exercised | |
| - | | |
| - | | |
| - | | |
| - | |
Outstanding at March 31, 2024 | |
| 1,108,356 | | |
$ | 3.42 | | |
| 3.42 | | |
$ | 595 | |
| |
| | | |
| | | |
| | | |
| | |
Vested March 31, 2024 | |
| 387,784 | | |
$ | 2.19 | | |
| | | |
$ | 594 | |
| |
| | | |
| | | |
| | | |
| | |
Exercisable at March 31, 2024 | |
| 366,898 | | |
$ | 2.08 | | |
| | | |
$ | 594 | |
During
the year ended March 31, 2023, the Company granted stock options to an employee to purchase 136,344
shares of Common Stock for services rendered.
The options have an exercise price of $0.01
per share, expire in five
years, vesting 20% on July 1, 2022 and
then equally over four years from July 1, 2022. The total fair value of these options at grant date was approximately $200
using a third-party valuation.
During
the year ended March 31, 2024, the Company granted stock options to employees and the Board of Directors to purchase a total 808,400
shares of Common Stock for services rendered.
The options have an exercise price of $4.10
per share, expire between five
and ten
years, vesting equally over four years from various
dates. The total fair value of these options at grant date was approximately $3,039
using the Black-Scholes Option Pricing model.
The
total stock compensation expense recognized related to vesting of stock options for the years ended March 31, 2024 and March 31, 2023
amounted to $310 and $241, respectively. As of March 31, 2024 the total unrecognized stock-based compensation was $2,527, which is expected
to be recognized as part of operating expense through January 2028.
At
March 31, 2024, the intrinsic value of the outstanding options under the 2021 Plan was $595.
The
fair value of the share option awards was estimated using the Black-Scholes method and probability-weighted expected return method (PWERM)
based on the following weighted-average assumptions:
SCHEDULE
OF FAIR VALUE OF SHARE OPTION AWARDS
| |
Year Ended | | |
Year Ended | |
| |
March 31, 2024 | | |
March 31, 2023 | |
| |
| | |
| |
Expected life in years | |
| 5.0
and
10.0 | | |
| 3.5 | |
Stock price volatility | |
| 129.1 | % | |
| 40%-45 | % |
Risk free interest rate | |
| 1.74-1.81 | % | |
| 0.37%-0.49 | % |
Expected dividends | |
| 0 | % | |
| 0 | % |
Forfeiture rate | |
| 25.7 | % | |
| 0 | % |
14. STOCK WARRANTS
A
summary of warrant activity for the years ended March 31, 2024 and 2023 are presented below:
SCHEDULE OF WARRANTS ACTIVITY
| |
| | |
| | |
Weighted- | | |
| |
| |
| | |
Weighted- | | |
Average | | |
| |
| |
| | |
Average | | |
Remaining | | |
Aggregate | |
| |
| | |
Exercise | | |
Contractual | | |
Intrinsic | |
| |
Options | | |
Price | | |
Life
(Years) | | |
Value | |
| |
| | |
| | |
| | |
| |
Outstanding at March 31, 2023 | |
| - | | |
| - | | |
| - | | |
| - | |
Granted | |
| 66,700 | | |
| 7.50 | | |
| - | | |
| - | |
Forfeited | |
| - | | |
| - | | |
| - | | |
| - | |
Exercised | |
| - | | |
| - | | |
| - | | |
| - | |
Outstanding at March
31, 2024, all vested | |
| 66,700 | | |
$ | 7.50 | | |
| 4.87 | | |
$ | - | |
On
February 12, 2024, the Company granted warrants to purchase a total of 66,700
shares of Common Stock as part of a public offering,
which remain outstanding as of March 31, 2024. The warrants are exercisable at an average price of $7.50
per share and will expire on February 12, 2029.
See Note 11, Common Stock, for additional information.
As of March 31,
2024 the outstanding warrants had no intrinsic value.
15. INCOME TAXES
Income
tax (benefit) expense
Components
of income tax (benefit) expense were as follows:
SCHEDULE OF INCOME TAX BENEFIT EXPENSE
| |
March
31, 2024 | | |
March
31, 2023 | |
| |
Years
Ended | |
| |
March
31, 2024 | | |
March
31, 2023 | |
| |
$’000 | | |
$’000 | |
| |
| | |
| |
Current | |
$ | - | | |
$ | (121 | ) |
Deferred | |
| - | | |
| - | |
Total income tax (benefit)
expense | |
$ | - | | |
$ | (121 | ) |
Reconciliation
The
reconciliation of income taxes computed at the U.S. federal statutory tax rate to our income tax (benefit) expense is as follows:
SCHEDULE OF RECONCILIATION OF INCOME TAXES
| |
March 31, 2024 | | |
March 31, 2023 | |
| |
$’000 | | |
$’000 | |
| |
| | |
| |
Loss before income tax at 21% rate | |
$ | (1,831 | ) | |
$ | (2,189 | ) |
Change in valuation allowance | |
| 1,211 | | |
| 2,097 | |
Foreign tax differential | |
| 102 | | |
| 55 | |
Other permanent items | |
| 518 | | |
| 37 | |
R&D tax credit | |
| - | | |
| (121 | ) |
Income tax (benefit)
expense | |
$ | - | | |
$ | (121 | ) |
The
Company’s effective tax rate for the years ended March 31, 2024 and 2023 differed from the applicable federal statutory rate of
21.0% primarily due to the impact of the valuation allowance on the Company’s deferred tax assets, as disclosed below.
Deferred
tax assets and liabilities
Deferred
income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial
reporting purposes and the amounts used for income tax purposes. Significant components of our deferred tax assets and liabilities were
as follows:
SCHEDULE OF DEFERRED TAX ASSETS AND LIABILITIES
| |
March 31, 2024 | | |
March 31, 2023 | |
| |
$’000 | | |
$’000 | |
Deferred tax liabilities: | |
| | | |
| | |
Fixed and intangible
assets | |
$ | 113 | | |
$ | 101 | |
Inventory | |
| - | | |
| - | |
Total
deferred tax liabilities | |
| 113 | | |
| 101 | |
Deferred tax assets: | |
| | | |
| | |
Tax loss carryforward | |
| 7,312 | | |
| 6,352 | |
Stock compensation expense | |
| 535 | | |
| 197 | |
IPO expenses | |
| 163 | | |
| - | |
Valuation
allowance | |
| (7,897 | ) | |
| (6,448 | ) |
Total
deferred tax assets | |
| 113 | | |
| 101 | |
Deferred tax assets,
net | |
$ | - | | |
$ | - | |
Income
tax payments and refunds
During
the year ended March 31, 2023, the Company received a tax repayment of $121,
in respect to research and development tax credits.
During the years ended March 31, 2024 and 2023, the Company did not make any income tax payments.
Valuation
allowance
During
the years ended March 31, 2024 and 2023, the Company recorded an increase in the valuation allowance of $1,449 and $1,935,
respectively, related to federal deferred tax assets.
Deferred tax assets are recorded related to net operating losses and temporary differences between the book and tax bases of assets and
liabilities expected to produce tax deductions in future periods. The realization of these assets depends on recognition of sufficient
future taxable income in specific tax jurisdictions in which those temporary differences or net operating losses are deductible. In assessing
the need for a valuation allowance on deferred tax assets, we consider whether it is more likely than not that some portion or all of
them will not be realized.
Throughout
the year ended March 31, 2024, the Company has been assessing the realizability of its deferred tax assets by considering positive
factors such as the next three years’ profit projection making it more likely than not that the Company will be able to recognize
a deferred tax asset on losses. Based upon historical performance of the Company, a valuation allowance of 100%
was recorded as there is currently no significant evidence to indicate realizability of deferred tax assets. During 2024, the
Company recorded a valuation allowance of 100%
of UK and Hong Kong losses. As of March 31, 2024 and 2023, the Company’s valuation allowance was $7,897 and $6,448,
respectively.
16. FOREIGN CURRENCY TRANSLATION
We
report all currency amounts in USD. The Company’s subsidiaries in UK, Hong Kong and Switzerland maintain their books and records
in their functional currencies, which are GBP, HKD and CHF, respectively.
When
consolidating the subsidiaries with non-USD functional currencies, we translate the amounts of assets and liabilities into USD using
the exchange rate on the balance sheet date, and the amounts of revenue and expense are translated at the average exchange rate prevailing
during the period. The gains and losses resulting from translation of financial statement amounts into USD are recorded as a separate
component of accumulated other comprehensive loss within Stockholders’ equity (deficit).
We
used the exchange rates in the following table to translate amounts denominated in non-USD currencies as of and for the periods noted:
SCHEDULE OF FOREIGN CURRENCY TRANSLATION
Year end
exchange rate: | |
March 31, 2024 | | |
March 31, 2023 | |
| |
| | |
| |
GBP:USD | |
| 1.26254 | | |
| 1.23682 | |
HKD:USD | |
| 0.12778 | | |
| 0.12739 | |
CHF:USD | |
| 1.10871 | | |
| 1.09521 | |
Year end exchange rate | |
| 1.10871 | | |
| 1.09521 | |
Average
exchange rate: | |
March 31, 2024 | | |
March 31, 2023 | |
| |
Years
Ended | |
Average
exchange rate: | |
March 31, 2024 | | |
March 31, 2023 | |
| |
| | |
| |
GBP:USD | |
| 1.27055 | | |
| 1.20549 | |
HKD:USD | |
| 0.12782 | | |
| 0.12756 | |
CHF:USD | |
| 1.12514 | | |
| 1.04924 | |
Average exchange rate | |
| 1.12514 | | |
| 1.04924 | |
The
following table, reported in USD, disaggregates our cash balances by currency denomination:
SCHEDULE OF CASH BALANCES BY CURRENCY DENOMINATION
Cash denominated
in: | |
March 31, 2024 | | |
March 31, 2023 | |
| |
$’000 | | |
$’000 | |
| |
| | |
| |
USD | |
$ | 7,187 | | |
$ | 3,325 | |
GBP | |
| 598 | | |
| 447 | |
HKD | |
| 27 | | |
| 21 | |
CHF | |
| 14 | | |
| 18 | |
EUR | |
| 84 | | |
| 895 | |
CNY | |
| - | | |
| 6 | |
Cash | |
$ | 7,910 | | |
$ | 4,712 | |
Our
cash primarily consists of funds held in bank accounts and third party payment platforms.
SCHEDULE OF FUNDS HELD IN BANK AND THIRD PARTY PAYMENT PLATFORMS
| |
| | | |
| | |
Cash held by Chase | |
$ | 6,180 | | |
$ | - | |
Cash held by HSBC | |
| 1,637 | | |
| 4,405 | |
Cash held by other banks | |
| 45 | | |
| 66 | |
Cash held by third party payment platforms | |
| 46 | | |
| 239 | |
Petty cash | |
| 2 | | |
| 2 | |
Total Cash | |
$ | 7,910 | | |
$ | 4,712 | |
The
Company maintains the majority of cash at HSBC where the balances are insured by the Federal Deposit Insurance Corporation (FDIC) up
to $250,000.
At times, the cash balances may exceed the FDIC-insured limit. As of March 31, 2024, we do not believe we have any significant
concentrations of credit risk due to the strong credit rating of HSBC and the cash balance is expected to be utilized within 6 months
to fund working capital requirements. The cash held by other banks is within the FDIC insured amount and cash held by third party payment
platforms are short term timing balances.
17. COMMITMENTS AND CONTINGENCIES
Legal
proceedings - The Company is, from time to time, involved in routine legal matters, and audits and inspections by governmental
agencies and other third parties which are incidental to the conduct of its business. This includes legal matters such as initiation
and defense of proceedings to protect intellectual property rights, liability claims, employment claims, and similar matters. The Company
believes the ultimate resolution of any such legal proceedings, audits, and inspections will not have a material adverse effect on its
consolidated balance sheets, results of operations or cash flows.
On
December 20, 2023, Aspen Skiing Company, LLC filed a complaint against the Company in the United States District Court for the District
of Colorado, alleging, among other things, trademark infringement, false association, false endorsement, unfair competition and deceptive
trade practices by the Company. Management has determined, after the advice of legal counsel, that the claims and actions related to
such complaint are not expected to have a material adverse effect on our financial condition because management believes that the lawsuit
will not succeed on the merits and the risk of any material loss is remote. The claims relate to the Company’s social media posts
of models and influencers in ski gondolas on the mountain owned by Aspen Skiing Company and now discontinued limited edition clothing
sold by the Company that included images, which were licensed by the Company from a photographer, of a skier’s rest area in Aspen
that Aspen Skiing Company calls the “AspenX Beach Club.” The complaint seeks injunctive relief, but no motion for injunctive
relief has been filed in the suit. The complaint also seeks delivery of all infringing material to Aspen Skiing Company and an award
of the Company’s profits and Aspen Skiing Company’s damages in an amount to be determined at trial, costs incurred by Aspen
Skiing Company in the action, their attorney’s fees and treble damages. Although the results of such litigation matters
and claims cannot be predicted with certainty, we believe that the final outcome of such ordinary, routine litigation will not have a
material adverse impact on our financial position, liquidity, or results of operations.
Capital
commitments - The Company had no
purchase obligations as of March 31, 2024, related to purchase
orders to factories for the manufacture of finished goods. All future obligations are to be financed by HSBC letters of credit and comprise
the balance held as restricted cash on the consolidated balance sheets.
18. RELATED PARTY TRANSACTIONS
Consulting
Agreements with Directors
Certain
directors of the Company and its subsidiaries, provided consulting and advisory services for the Company which are included in the selling,
general and administrative expenses in the accompanying consolidated statement of operations for the years then ended. As of March 31,
2024 and 2023, $0 and $22 was unpaid, respectively, which was included in accrued expenses as of the years then ended. Below are the
directors of the Company that provided the consulting and advisory services:
SCHEDULE OF DIRECTORS COMPANY SUBSIDIARIES
| |
March 31, 2024 | | |
March 31, 2023 | |
| |
Years
Ended | |
| |
March 31, 2024 | | |
March 31, 2023 | |
| |
$’000 | | |
$’000 | |
| |
| | |
| |
(A)
Max Gottschalk (director of the Company) | |
| 181 | | |
| 135 | |
(B)
Jane Gottschalk (director of the Company) | |
| - | | |
| 48 | |
(C)
Tracy Barwin (director of the Company) | |
| 121 | | |
| 89 | |
(D)
Andreas Keijsers (director of a subsidiary) | |
| 22 | | |
| 48 | |
Expenses for Related Parties | |
| 324 | | |
| 320 | |
| (A) | We,
through PMA, are party to a consulting agreement with Max Gottschalk, dated May 15, 2019,
which continues until terminated in accordance with its terms, during which Mr. Gottschalk
is entitled to receive fees for services rendered amounting to £8,000
per
month from April 2021 to November 2022 and £12,000
per
month since December 2022. These amounts are in lieu of any other cash payments or equity
awards Mr. Gottschalk may otherwise have been entitled to receive as a member of our board
of directors. |
| (B) | We,
through PMA, were party to a consulting agreement with Jane Gottschalk, dated April 30, 2018,
pursuant to which Ms. Gottschalk was entitled to receive £8,000
per
month since April 1, 2019, for services rendered. These amounts are in lieu of any other
cash payments or equity awards Ms. Gottschalk may otherwise have been entitled to receive
as a member of our board of directors. The consulting agreement was terminated effective
September 1, 2022, after which Ms. Gottschalk became an employee of PMUK. |
| (C) | We
were party to a consulting agreement with Tracy Barwin, dated November 18, 2022, pursuant
to which Ms. Barwin was entitled to receive £1,500
per
day for services rendered with a minimum commitment of two days per month. These amounts
were in lieu of any other cash payments or equity awards Ms. Barwin may otherwise have been
entitled to receive as a member of our board of directors. The consulting agreement with
Ms. Barwin was terminated in October 2023 and replaced by an independent director agreement. |
| (D) | We,
through PMA, were party to a consulting agreement with Arnhem Consulting Limited (“Arnhem”),
a company controlled by Andre Keijsers, dated February 28, 2017, pursuant to which Arnhem
was entitled to receive £1,200
per
month for services rendered. The consulting agreement was terminated in September 2023 as
a result of Mr. Keijsers becoming a director of the Company. |
Other
The
Company has engaged Deliberate Software Limited (“Deliberate”) as a supplier for IT services amounting to $383 and $321 for
the years ended March 31, 2024 and 2023, respectively, recognized within selling, general and administrative expenses. As of March 31,
2024 and 2023, $90 and $14 were unpaid and included in trade payables, respectively. A director of Deliberate is an immediate family
member of Negin Yeganegy, the former Chief Executive Officer and director of PML during the year ended March 31, 2023. As of March 31,
2023, Deliberate held 100,351 shares of Series A preferred stock which were converted into 100,351 shares of common stock in connection
with the closing of the initial public offering on February 12, 2024.
On
June 29, 2022, the Company entered into a short-term loan of $202 from Sprk Capital Limited at an interest rate of 16% that was repayable
by December 31, 2022. The principal loan plus interest was repaid in February 2023. Interest expense during the year ended March 31,
2023 was $22. A director of Sprk Capital Limited, Simon Nicholas Champ, is a shareholder of the Company. As of March 31, 2023, Simon
Nicholas Champ held 19,570 shares of Series A preferred stock which were converted into 19,570 shares of common stock in connection with
the closing of the initial public offering on February 12, 2024.
On
June 26, 2023, our HSBC trade finance facility became secured by a standby documentary credit for $1,000 from UBS Switzerland AG, which
standby documentary credit is secured by a guarantee from JGA. The JGA guarantee accrues interest of 8% per annum, payable by the Company.
The UBS standby documentary credit expired on November 26, 2023 and was renewed through January 26, 2024. Upon renewal, the interest
accrual increased to 10% per annum. The interest charged for the year ended March 31, 2024 was $56. Such JGA guarantee is in addition
to the $4,000 personal guarantee of the trade finance facility by Mr. Gottschalk, described below.
The
Chairman of our board of directors, Max Gottschalk, has provided a $4,000 personal guarantee for all monies, obligations and liabilities
owing by PMA to HSBC, the Company’s principal banking facility provider. The guarantee is a pay-on-demand guarantee securing the
Company’s obligations under the HSBC facility, including interest and bank costs, fees and expenses, up to $4,000.
19. SUBSEQUENT EVENTS
Employee Stock Plans
On
June 18, 2024, the Company granted stock options to employees to purchase a total of 508,194
shares of Common Stock for services rendered and to be rendered. The options have an exercise price of $2.40
per share, expire in ten years, vesting in equal installments over four
years from grant date, employment date, or the date the award was originally approved, but not granted. All the options
were approved previously, but not issued to ensure compliance with UK statutory law. Our board re-approved the grants on June 18, 2024.
PART
III – EXHIBITS
1.1 |
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Engagement Agreement with Digital Offering |
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1.2* |
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Selling Agency Agreement
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2.1 |
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Amended and Restated Certificate of Incorporation of the Company (incorporated by reference to Exhibit 3.1 filed with the Form 8-K filed by the Registrant on February 13, 2024) |
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2.2 |
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Amended and Restated Bylaws of the Company (incorporated by reference to Exhibit 3.2 filed with the Form 8-K filed by the Registrant on February 13, 2024) |
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2.3 |
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Certificate of Designation of Preferences, Rights and Limitations of 8.00% Series A Convertible Cumulative Preferred Stock |
|
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3.1 |
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Form of the Company’s common stock certificate (incorporated by reference to Exhibit 4.1 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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3.2 |
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Form of Underwriter Warrant (incorporated by reference to Exhibit 4.2 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on January 22, 2024). |
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3.3 |
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Form of Convertible Promissory Note for 2021 Debt Financing (incorporated by reference to Exhibit 4.3 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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3.4 |
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Form of Amendment No. 1 to Convertible Promissory Note for 2021 Debt Financing (incorporated by reference to Exhibit 4.4 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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3.5 |
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Form of Amendment No. 2 to Convertible Promissory Note for 2021 Debt Financing (incorporated by reference to Exhibit 4.5 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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3.6 |
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Form of Amendment No. 3 to Convertible Promissory Note for 2021 Debt Financing (incorporated by reference to Exhibit 4.6 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on January 18, 2024). |
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3.7 |
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Form of Convertible Promissory Note for 2022 Debt Financing (incorporated by reference to Exhibit 4.6 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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3.8 |
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Form of Amendment No. 1 to Convertible Promissory Note for 2022 Debt Financing (incorporated by reference to Exhibit 4.7 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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3.9 |
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Form of Amendment No. 2 to Convertible Promissory Note for 2022 Debt Financing (incorporated by reference to Exhibit 4.9 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on January 18, 2024). |
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3.10 |
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Form of Warrant to Purchase Common Stock |
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3.11 |
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Form of Convertible Secured Note dated December 6, 2024 (incorporated by reference to Exhibit 10.2 filed with the Form 8-K filed by the Registrant on December 12, 2024) |
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4.1 |
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Form
of Subscription Agreement (Do Form) |
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4.2 |
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Form of Subscription Agreement (DealMaker
Form) |
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6.1+ |
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Employment Agreement between Perfect Moment (UK) Limited and Mark Buckley (incorporated by reference to Exhibit 10.1 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
6.2+ |
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Employment Agreement between Perfect Moment Ltd. and Jeff Clayborne (incorporated by reference to Exhibit 10.2 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.3+
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Amendment No. 1 to Employment Agreement between Perfect Moment Ltd. and Jeff Clayborne(incorporated by reference to Exhibit 10.3 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on January 22, 2024). |
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6.4+
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Employment Agreement between Perfect Moment (UK) Limited and Jane Gottschalk(incorporated by reference to Exhibit 10.3 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.5+
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Consulting Agreement between Perfect Moment Asia Limited and Max Gottschalk(incorporated by reference to Exhibit 10.4 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.6+ |
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Board Member Agreement between Perfect Moment Asia Limited and Tracy Barwin(incorporated by reference to Exhibit 10.6 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.7+
|
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2021 Equity Incentive Plan and forms of award agreements thereunder(incorporated by reference to Exhibit 10.8 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.8+ |
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Amendment No. 1 to 2021 Equity Incentive Plan (incorporated by reference to Exhibit 10.10 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on January 26, 2024). |
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6.9+ |
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Independent Director Agreement between Perfect Moment Ltd. and Andre Keijsers(incorporated by reference to Exhibit 10.20 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on January 18, 2024). |
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6.10+
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Independent Director Agreement between Perfect Moment Ltd. and Berndt Hauptkorn(incorporated by reference to Exhibit 10.21 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on January 18, 2024). |
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6.11+
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Independent Director Agreement between Perfect Moment Ltd. and Tracy Barwin(incorporated by reference to Exhibit 10.22 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on January 18, 2024). |
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6.12+
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Independent Director Agreement between Perfect Moment Ltd. and Tim Nixdorff(incorporated by reference to Exhibit 10.23 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on January 18, 2024). |
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6.13+ |
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Form of Indemnification Agreement for Directors and Officers(incorporated by reference to Exhibit 10.21 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.14 |
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Facility Letter Agreement between Perfect Moment Asia Limited and HSBC(incorporated by reference to Exhibit 10.31 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.15
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Amendment to Facility Letter Agreement, dated April 11, 2023, between Perfect Moment Asia Limited and HSBC(incorporated by reference to Exhibit 10.32 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
6.16
|
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Amendment to Facility Letter Agreement, dated July 10, 2023, between Perfect Moment Asia Limited and HSBC (incorporated by reference to Exhibit 10.33 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.17
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UBS Switzerland AG Standby Documentary Credit (incorporated by reference to Exhibit 10.34 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.18
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Charge over Securities and Deposits between Perfect Moment Asia Limited and HSBC (incorporated by reference to Exhibit 10.35 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.19
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Guarantee of Perfect Moment Limited (incorporated by reference to Exhibit 10.36 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.20
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Guarantee Agreement between Perfect Moment Asia Limited and J. Gottschalk & Associates (incorporated by reference to Exhibit 10.37 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on November 6, 2023). |
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6.21 |
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Amendment to UBS Switzerland AG Standby Documentary Credit (incorporated by reference to Exhibit 10.40 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on December 1, 2023). |
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6.22
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Share Registration Agreement (incorporated by reference to Exhibit 10.44 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on January 26, 2024). |
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6.23
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Form of Lock-Up Agreement (incorporated by reference to Exhibit 10.45 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-274913), filed with the Commission on January 26, 2024). |
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6.24 |
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Perfect Moment Ltd. Enterprise Management Incentive Share Option Agreement with Negin Yeganegy (incorporated by reference to Exhibit 99.3 to the Registrant’s Registration Statement on Form S-8 (File No. 333-277335), filed with the Commission on February 23, 2024). |
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6.25 |
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Excerpts from the Settlement Agreement, dated October 26, 2022, by and between Perfect Moment UK Limited and Negin Yeganegy, relating to the Perfect Moment Ltd. Enterprise Management Incentive Share Option Agreement with Negin Yeganegy (incorporated by reference to Exhibit 99.4 to the Registrant’s Registration Statement on Form S-8 (File No. 333-277335), filed with the Commission on February 23, 2024). |
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6.26 |
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Subordinated Business Loan and Security Agreement dated July 25, 2024 (incorporated by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K (File No. 001-41930), filed with the Commission on August 29, 2024). |
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6.27 |
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Subordinated Business Loan and Security Agreement dated August 23, 2024 (incorporated by reference to Exhibit 10.2 to the Registrant’s Current Report on Form 8-K (File No. 001-41930), filed with the Commission on August 29, 2024). |
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6.28 |
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Standard Merchant Cash Advance Agreement dated September 25, 2024 (incorporated by reference to Exhibit 10.3 to the Registrant’s Quarterly Report on Form 10-Q (File No. 001-41930), filed with the Commission on November 14, 2024). |
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6.29 |
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Subordinated Business Loan and Security Agreement dated September 30, 2024 (incorporated by reference to Exhibit 10.4 to the Registrant’s Quarterly Report on Form 10-Q (File No. 001-41930), filed with the Commission on November 14, 2024). |
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6.30 |
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Business Loan and Security Agreement dated October 23, 2024 (incorporated by reference to Exhibit 10.5 to the Registrant’s Quarterly Report on Form 10-Q (File No. 001-41930), filed with the Commission on November 14, 2024). |
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6.31 |
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Business Loan and Security Agreement dated November 24, 2024 |
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6.32 |
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Licence Agreement dated January 10, 2024 |
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6.33 |
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Form of Convertible Secured Note Purchase Agreement dated December 6, 2024 (incorporated by reference to Exhibit 10.1 filed with the Form 8-K filed by the Registrant on December 12, 2024) |
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8.1* |
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Form
of Escrow Agreement |
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10.1 |
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Power of Attorney (contained on signature page hereto). |
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11.1
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Consent of Weinberg & Company, P.A. |
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12.1*
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Opinion
of Manatt, Phelps and Phillips, LLP as to the legality of the securities being qualified |
* |
To
be filed by amendment. |
+ |
Indicates
a management contract or compensatory plan or arrangement. |
SIGNATURES
Pursuant
to the requirements of Regulation A, the issuer certifies that it has reasonable grounds to believe that it meets all of the requirements
for filing on Form 1-A and has duly caused this offering statement to be signed on its behalf by the undersigned, thereunto duly authorized,
in New York, New York, on December 16, 2024.
|
Perfect
Moment Ltd. |
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By: |
/s/
Mark Buckley |
|
Name: |
Mark
Buckley |
|
Title: |
Chief
Executive Officer |
POWER
OF ATTORNEY
KNOW
ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below hereby constitutes and Mark Buckley, as his or her true
and lawful attorneys-in-fact, proxies, and agents, with full power of substitution, for him or her in any and all capacities, to sign
any and all amendments to this registration statement (including post-effective amendments or any abbreviated registration statement
and any amendments thereto filed pursuant to Rule 462(b) increasing the number of securities for which registration is sought), and to
file the same, with all exhibits thereto and other documents in connection therewith, with the SEC, granting unto said attorneys-in-fact,
proxies, and agents full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection
therewith, as fully for all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that said
attorneys-in-fact, proxies, and agents, or their or his or her substitute or substitutes, may lawfully do or cause to be done by virtue
hereof.
Pursuant
to the requirements of the Securities Act of 1933, this Offering Circular has been signed by the following persons in the capacities
and on the date indicated.
Signature |
|
Title |
|
Date |
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|
|
/s/
Mark Buckley |
|
Chief
Executive Officer, Director (Principal Executive officer) |
|
December
16, 2024 |
Mark
Buckley |
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/s/
Jeff Clayborne |
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Chief
Financial Officer (Principal Financial and Accounting Officer) |
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December
16, 2024 |
Jeff
Clayborne |
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/s/
Andre Keijsers |
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Director |
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December
16, 2024 |
Andre
Keijsers |
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/s/
Berndt Hauptkorn |
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Director |
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December
16, 2024 |
Berndt
Hauptkorn |
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/s/
Jane Gottschalk |
|
Director |
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December
16, 2024 |
Jane
Gottschalk |
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|
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|
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|
|
|
|
/s/
Matt Gottschalk |
|
Director |
|
December
16, 2024 |
Matt
Gottschalk
|
|
|
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|
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|
/s/
Tracy Barwin |
|
Director |
|
December
16, 2024 |
Tracy
Barwin
|
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|
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/s/
Tim Nixdorff |
|
Director |
|
December
16, 2024 |
Tim
Nixdorff |
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Exhibit
1.1
Exhibit
2.3
PERFECT
MOMENT LTD.
CERTIFICATE
OF DESIGNATION OF PREFERENCES, RIGHTS AND LIMITATIONS
OF
8.00%
SERIES A CONVERTIBLE CUMULATIVE PREFERRED STOCK
PURSUANT
TO SECTION 151 OF THE
DELAWARE
GENERAL CORPORATION LAW
PERFECT
MOMENT LTD., a Delaware corporation (the “Corporation”), in accordance with the provisions of Section 103
of the Delaware General Corporation Law (the “DGCL”) does hereby certify that, in accordance with Sections
141(c) and 151 of the DGCL, the following resolution was duly adopted the Board of Directors of the Corporation, which resolution remains
in full force and effect on the date hereof:
RESOLVED,
pursuant to authority expressly set forth in the Amended and Restated Certificate of Incorporation of the Corporation (the “Certificate
of Incorporation”), the issuance of a series of preferred stock designated as the 8.00% Series A Convertible Cumulative
Preferred Stock, par value $0.0001 per share, of the Corporation is hereby authorized and the designation, number of shares, powers,
preferences, rights, qualifications, limitations and restrictions thereof (in addition to any provisions set forth in the Certificate
of Incorporation that are applicable to the Preferred Stock of all classes and series) are hereby fixed, and the Certificate of Designation
of Preferences, Rights and Limitations of 8.00% Series A Convertible Cumulative Preferred Stock is hereby approved as follows:
Section
1. Definitions. For the purposes hereof, the following terms shall have the following meanings:
“Accruing
Dividends” means, as of any date, with respect to any share of Series A Preferred Stock, all dividends that have accrued
on such share, whether or not declared, but that have not, as of such date, been paid (or not yet accreted).
“Affiliate”
means any person or entity that, directly or indirectly through one or more intermediaries, controls or is controlled by or is under
common control with a person or entity, as such terms are used in and construed under Rule 144 under the Securities Act of 1933. For
the avoidance of doubt, with respect to any Holder that is an investment fund or other investment vehicle, such Holder shall be deemed
not to be an Affiliate of (i) any portfolio company of such Holder or its Affiliates or (ii) any limited partner of any such Holder or
its Affiliates.
“Business
Day” means any day except Saturday, Sunday, any day which shall be a federal legal holiday in the United States or any
day on which banking institutions in the State of Delaware are authorized or required by law or other governmental action to close.
“Commission”
means the U.S. Securities and Exchange Commission.
“Common
Stock” means the Corporation’s common stock, par value $0.0001 per share, and stock of any other class of securities
into which such securities may hereafter be reclassified into.
“Conversion
Date” means the date on which the Series A Preferred Stock is converted pursuant to Section 6.
“Conversion
Ratio” means one (1) shares of Common Stock for each share of Series A Preferred Stock, subject to adjustment as provided
herein.
“Conversion
Shares” means, collectively, the shares of Common Stock issuable upon conversion of the shares of Series A Preferred Stock
in accordance with the terms hereof.
“Deemed
Liquidation Event” means (a) a merger or consolidation in which (i) the Corporation is a constituent party or (ii) a subsidiary
of the Corporation is a constituent party and the Corporation issues shares of its capital stock pursuant to such merger or consolidation,
except any such merger or consolidation involving the Corporation or a subsidiary in which the shares of capital stock of the Corporation
outstanding immediately prior to such merger or consolidation continue to represent, or are converted into or exchanged for shares of
capital stock that represent, immediately following such merger or consolidation, at least a majority, by voting power, of the capital
stock of (1) the surviving or resulting corporation; or (2) if the surviving or resulting corporation is a wholly owned subsidiary of
another corporation immediately following such merger or consolidation, the parent corporation of such surviving or resulting corporation;
or (b) the sale, lease, transfer, exclusive license or other disposition, in a single transaction or series of related transactions,
by the Corporation or any subsidiary of the Corporation of all or substantially all the assets of the Corporation and its subsidiaries
taken as a whole, or the sale or disposition (whether by merger, consolidation or otherwise) of one or more subsidiaries of the Corporation
if substantially all of the assets of the Corporation and its subsidiaries taken as a whole are held by such subsidiary or subsidiaries,
except where such sale, lease, transfer, exclusive license or other disposition is to a wholly owned subsidiary of the Corporation.
“DGCL”
shall mean the Delaware General Corporation Law.
“Exchange
Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.
“Holder”
means any holder of Series A Preferred Stock.
“Issuance
Date” means on or after _________, 2024.
“Liquidation”
shall have the meaning set forth in Section 4.
“Liquidation
Preference” shall have the meaning set forth in Section 4.
“Original
Per Share Price” means $[●] per share.
“Person”
means any individual or corporation, partnership, trust, incorporated or unincorporated association, joint venture, limited liability
company, joint stock company, government (or an agency or subdivision thereof) or other entity of any kind.
“Requisite
Holders” means Holders of a majority of the then outstanding shares of Series A Preferred Stock, voting together as a single
class.
“Series
A Preferred Stock” shall have the meaning set forth in Section 2.
“Standard
Settlement Period” means the standard settlement period, expressed in a number of Trading Days, on the Corporation’s
primary Trading Market with respect to the Common Stock as in effect on the applicable
“Trading
Day” means a day on which the Common Stock is traded for any period on a principal securities exchange or if the Common
Stock is not traded on a principal securities exchange, on a day that the Common Stock is traded on another securities market on which
the Common Stock is then being traded.
“Trading
Market” means whichever of the NASDAQ Capital Market, the NASDAQ Global Select Market, the NASDAQ Global Market, the New
York Stock Exchange, NYSE American or a trading tier of OTC Markets Group, Inc. on which the Common Stock is listed or quoted for trading
on the date in question.
Section
2. Designation, Amount and Par Value.
(a)
This series of preferred stock shall be designated as the 8.00% Series A Convertible Cumulative Preferred Stock, par value $0.0001 per
share (the “Series A Preferred Stock”). The Series A Preferred Stock shall be perpetual, subject to the provisions
of Sections 5 and 8 hereof, and the authorized number of shares of the Series A Preferred Stock shall be [●] shares.
The number of shares of Series A Preferred Stock may be increased from time to time pursuant to the provisions of Section 10(c) hereof
and any such additional shares of Series A Preferred Stock shall form a single series with the Series A Preferred Stock. Each share of
Series A Preferred Stock shall have the same designations, rights, preferences, powers, restrictions and limitations as every other share
of Series A Preferred Stock.
(b)
The Corporation shall register shares of the Series A Preferred Stock, upon records to be maintained by the Corporation’s transfer
agent for that purpose (the “Series A Preferred Stock Register”), in the name of the Holders thereof from time
to time. The Corporation and its transfer agent may deem and treat the registered Holder of shares of Series A Preferred Stock as the
absolute owner thereof for the purpose of any conversion thereof and for all other purposes. Shares of Series A Preferred Stock may be
issued solely in book-entry form. The Corporation or its transfer agent shall register the transfer of any shares of Series A Preferred
Stock in the Series A Preferred Stock Register, upon surrender of the shares of Series A Preferred Stock evidencing such shares to be
transferred, to the Corporation’s transfer agent. Upon any such registration or transfer, a new or book-entry notation evidencing
the shares of Series A Preferred Stock so transferred shall be issued to the transferee and a new book-entry notation evidencing the
remaining portion of the shares not so transferred, if any, shall be issued to the transferring Holder, in each case, within two Business
Days. The provisions of this Certificate of Designation are intended to be for the benefit of all Holders from time to time and shall
be enforceable by any such Holder.
Section
3. Dividends.
(a)
Dividends on all issued and outstanding shares of Series A Preferred Stock will be cumulative, and Holders of the Series A Preferred
Stock will be entitled to receive such cumulative dividends in the amount of will be entitled to receive cumulative dividends in the
amount of $[●] per share each quarter or $[●] per year, which is equivalent to the annual rate of eight percent (8.00%) of
the $[●] liquidation preference per share described in Section 4 hereof (the “Accruing Dividends”).
Dividends on shares of the Corporation’s Series A Preferred Stock will continue to accrue even if any of the Corporation’s
agreements prohibit the current payment of dividends, or the Corporation does not have earnings. Dividends shall be paid in cash only
to the extent funds are legally available. Such Accruing Dividends are to be paid quarterly (including for any partial quarters) on the
last day of each quarter beginning in the quarter of the Issuance Date according to the wiring instructions provided by the Holder.
(b)
Dividends on the Series A Preferred Stock shall accrue daily and be cumulative from, and including, the date of original issue and shall
be payable quarterly on the 15th day of each January, April, July and October (each such payment date, a “Dividend Payment
Date,” and each such quarterly period, a “Dividend Period”); provided that if any Dividend Payment
Date is not a Business Day, then the dividend which would otherwise have been payable on that Dividend Payment Date may be paid on the
next succeeding Business Day, and no interest, additional dividends or other sums will accrue on the amount so payable for the period
from and after that Dividend Payment Date to that next succeeding Business Day. The first dividend on the Series A Preferred Stock is
scheduled to be paid on [●], 202[_] in the amount of $[●] per share of Series A Preferred Stock (which is based on the assumption
of a first issue date of [●], 2024) to the persons who are the holders of record of the Series A Preferred Stock at the close of
business on the corresponding record date, which will be [●], 202[_]. Any dividend payable on the Series A Preferred Stock, including
dividends payable for any partial Dividend Period, will be computed on the basis of a 360-day year consisting of twelve 30-day months.
Dividends will be payable to holders of record as they appear in the Corporation’s stock records for the Series A Preferred Stock
at the close of business on the applicable record date, which shall be the 1st day of each January, April, July and October, whether
or not a Business Day, in which the applicable Dividend Payment Date falls (each, a “Dividend Record Date”).
(c)
Unless full cumulative dividends on the Series A Preferred Stock have been or contemporaneously are declared and paid or declared and
a sum sufficient for the payment thereof is set apart for payment for all past Dividend Periods, no dividends (other than in shares of
Common Stock or in shares of any series of preferred stock that the Corporation may issue ranking junior to the Series A Preferred Stock
as to dividends and upon liquidation) shall be declared or paid or set aside for payment upon shares of any Junior Stock (as defined
in Section 9) or Parity Stock (as defined in Section 9) the Corporation may issue, nor shall any other dividend be declared
or made upon such shares of Junior Stock or Parity Stock. In addition, no shares of any Junior Stock or Parity Stock shall be redeemed,
purchased or otherwise acquired for any consideration (or any moneys paid to or made available for a sinking fund for the redemption
of any such shares) by the Corporation (except as by conversion into or exchange for shares of Junior Stock the Corporation may issue).
(d)
Holders of Series A Preferred Stock shall not be entitled to any dividend in excess of all accumulated accrued and unpaid dividends on
the Series A Preferred Stock as described in this Section 3. Any dividend payment made on the Series A Preferred Stock shall first
be credited against the earliest accumulated accrued and unpaid dividend due with respect to such shares which remains payable at the
time of such payment.
Section
4. Liquidation.
The
liquidation preference for each share of the Corporation’s Series A Preferred Stock is $[●]. In the event of any voluntary
or involuntary liquidation, dissolution or winding up of the Corporation, including a change of control transaction, or Deemed Liquidation
Event (any such event, a “Liquidation”) the Holders of shares of Series A Preferred Stock then outstanding
shall be entitled to receive the liquidation preference with respect to their shares plus any Accruing Dividends accrued but unpaid
thereon, whether or not declared, together with any other dividends declared but unpaid thereon (the “Liquidation Preference”).
Section
5. [Reserved]
Section
6. Conversion.
(a)
Mandatory Conversion. Subject to the limitations set forth in Section 6(e), at any time after issuance upon the occurrence of
any of the following events, the Corporation shall have a right to direct the mandatory conversion (the “Mandatory Conversion”)
of the Series A Preferred Stock: (i) a change in control, (ii) if the closing price of the Common Stock closes at or above $3.50
per share for five (5) consecutive trading days ending and including the applicable Mandatory Conversion Notice Date (as
defined below), or (iii) if the Corporation consummates a firm commitment public offering of Common Stock for gross proceeds of at least
$15 million at an offering price per share equal to or greater than $[●], with each of clauses (ii) and (iii) being subject to
adjustment pursuant to Section 7. The Corporation may exercise its right to require a Mandatory Conversion by delivering a written notice
thereof by email, facsimile or overnight courier to the Holders of the Series A Preferred Stock (the “Mandatory Conversion
Notice” and the date all of the Holders of Series A Preferred Stock received such notice is referred to as the “Mandatory
Conversion Notice Date”). The Mandatory Conversion Notice shall (x) state the date on which the Mandatory Conversion shall
occur (the “Mandatory Conversion Date”) which date shall not be less than five (5) calendar days nor more than
twenty (20) calendar days following the Mandatory Conversion Notice Date, and (y) state the aggregate number of shares of the Series
A Preferred Stock which are being converted in such Mandatory Conversion from the Holder and all of the other Holders of the Series A
Preferred Stock pursuant to this Section 6(a) on the Mandatory Conversion Date. If the Corporation has elected a Mandatory Conversion,
the mechanics of conversion set forth in Section 6(c)(ii) shall apply.
For
purposes of this Section 6, a “Change of Control” is deemed to occur when, after the original issuance of the Series
A Preferred Stock, the following have occurred:
|
● |
the
direct or indirect sale, lease, transfer, conveyance or other disposition (other than by way of merger, arrangement, amalgamation
or consolidation), in one or a series of related transactions, of all or substantially all of the properties or assets of the Corporation
and its subsidiaries taken as a whole, to any “person” (as that term is used in Section 13(d)(3) of the Exchange Act);
or |
|
● |
the
consummation of any transaction or series of related transactions (including, without limitation, any merger, arrangement, amalgamation
or consolidation), the result of which is that any “person” (as defined above) becomes the beneficial owner, directly
or indirectly, of more than 50% of the total voting power of all of the Common Stock entitled to vote generally in the election of
the Corporation’s directors, measured by voting power rather than number of shares of Common Stock; and provided, that such
person will be deemed to have beneficial ownership of all securities that such person has the right to acquire, whether such right
is currently exercisable or is exercisable only upon the occurrence of a subsequent condition |
(b)
Conversions at Option of Holder. At any time after the original issuance date, subject to the limitations set forth in Section
6(e), a Holder may convert all, or any portion of its Series A Preferred Stock, at the Conversion Ratio, subject to adjustment pursuant
to Section 7.
(c)
Mechanics of Conversion.
(i)
Notice of Conversion. Holders shall effect conversions by providing the Corporation and its transfer agent with the form of conversion
notice attached hereto as Annex A (a “Notice of Conversion”), duly completed and executed. The Notice of Conversion
must specify the number of shares of the number of shares of Series A Preferred Stock to be converted, the number of shares of Series
A Preferred Stock owned prior to the conversion at issue, and the number of shares of Common Stock to be issued in respect of the conversion
at issue. Provided the Corporation’s transfer agent is participating in the Depository Trust Company (“DTC”)
Fast Automated Securities Transfer program, the Notice of Conversion may specify, at the Holder’s election, whether the applicable
Conversion Shares shall be credited to the DTC participant account nominated by the Holder through DTC’s Deposit Withdrawal At
Custodian system (a “DWAC Delivery”). The date on which such a conversion shall be deemed effective (an “Optional
Conversion Date”, and together with the Mandatory Conversion Date, a “Conversion Date”), shall
be defined as the Trading Day that the Notice of Conversion, completed and executed, is sent by facsimile or other electronic transmission
to, and received during regular business hours by, the Corporation and its transfer agent. The calculations set forth in the Notice of
Conversion shall control in the absence of manifest or mathematical error.
(ii)
Delivery of Electronic Issuance Upon Conversion. Not later than the earlier of (x) two (2) Trading Days and (y) the Standard Settlement
Period, in each case after the applicable Conversion Date (the “Share Delivery Date”), the Corporation’s
transfer agent shall (a) in the case of a DWAC Delivery (if so requested by the Holder), electronically transfer such Conversion Shares
by crediting the DTC participant account nominated by the Holder through DTC’s DWAC system or (b) if
the shares of Series A Preferred stock being converted have been issued in global form eligible for book-entry settlement with DTC, the
Conversion Shares shall be delivered to the Holder through book-entry transfer through the facilities of DTC. If in the case of
a DWAC Delivery, such shares are not electronically delivered to or as directed by, the applicable Holder by the Share Delivery Date,
the applicable Holder shall be entitled to elect to rescind such Conversion Notice by written notice to the Corporation and its transfer
agent at any time on or before its electronic receipt of such shares, as applicable, in which event the Corporation’s transfer
agent shall promptly direct the return of any shares of Common Stock delivered to the Holder through the DWAC system, representing the
shares of Series A Preferred Stock unsuccessfully tendered for conversion to the Corporation.
(iii)
Obligation Absolute. Subject to Holder’s right to rescind a Conversion Notice pursuant to Section 6(c)(ii) above, the Corporation’s
obligation to issue and deliver the Conversion Shares upon conversion of Series A Preferred Stock in accordance with the terms hereof
are absolute and unconditional, irrespective of any action or inaction by a Holder to enforce the same, any waiver or consent with respect
to any provision hereof, the recovery of any judgment against any Person or any action to enforce the same, or any setoff, counterclaim,
recoupment, limitation or termination, or any breach or alleged breach by such Holder or any other Person of any obligation to the Corporation
or any violation or alleged violation of law by such Holder or any other Person, and irrespective of any other circumstance which might
otherwise limit such obligation of the Corporation to such Holder in connection with the issuance of such Conversion Shares. Nothing
herein shall limit a Holder’s right to pursue actual damages for the Corporation’s failure to deliver Conversion Shares within
the period specified herein and such Holder shall have the right to pursue all remedies available to it hereunder, at law or in equity
including, without limitation, a decree of specific performance and/or injunctive relief; provided that Holder shall not receive duplicate
damages for the Corporation’s failure to deliver Conversion Shares within the period specified herein. The exercise of any such
rights shall not prohibit a Holder from seeking to enforce damages pursuant to any other Section hereof or under applicable law.
(iv)
Compensation for Buy-In on Failure to Timely Deliver Shares Upon Conversion. If the Corporation fails to effect a DWAC Delivery,
as applicable, by the Share Delivery Date pursuant to Section 6(c)(ii) (other than a failure caused by incorrect or incomplete information
provided by Holder to the Corporation), and if after such Share Delivery Date such Holder is required to or otherwise purchases (in an
open market transaction or otherwise), shares of Common Stock to deliver in satisfaction of a sale by such Holder of the Conversion Shares
which such Holder was entitled to receive upon the conversion relating to such Share Delivery Date (a “Buy-In”),
then the Corporation shall (A) pay in cash to such Holder (in addition to any other remedies available to or elected by such Holder)
the amount by which (x) such Holder’s total purchase price (including any brokerage commissions) for the shares of Common Stock
so purchased exceeds (y) the product of (1) the aggregate number of shares of Common Stock that such Holder was entitled to receive from
the conversion at issue multiplied by (2) the actual sale price at which the sell order giving rise to such purchase obligation was executed
(including any brokerage commissions) and (B) at the option of such Holder, either reissue (if surrendered) the shares of Series A Preferred
Stock equal to the number of shares of Series A Preferred Stock submitted for conversion or deliver to such Holder the number of shares
of Common Stock that would have been issued if the Corporation had timely complied with its delivery requirements under Section 6(c)(ii).
For example, if a Holder purchases shares of Common Stock having a total purchase price of $11,000 to cover a Buy-In with respect to
an attempted conversion of shares of Series A Preferred Stock with respect to which the actual sale price (including any brokerage commissions)
giving rise to such purchase obligation was a total of $10,000 under clause (A) of the immediately preceding sentence, the Corporation
shall be required to pay such Holder $1,000. The Holder shall provide the Corporation written notice, within three (3) Trading Days after
the occurrence of a Buy-In, indicating the amounts payable to such Holder in respect of such Buy-In together with applicable confirmations
and other evidence reasonably requested by the Corporation. Nothing herein shall limit a Holder’s right to pursue any other remedies
available to it hereunder, at law or in equity including, without limitation, a decree of specific performance and/or injunctive relief
with respect to the Corporation’s failure to timely deliver shares of Common Stock upon conversion of the shares of Series A Preferred
Stock as required pursuant to the terms hereof; provided, however, that the Holder shall not be entitled to both (i) require the reissuance
of the shares of Series A Preferred Stock submitted for conversion for which such conversion was not timely honored and (ii) receive
the number of shares of Common Stock that would have been issued if the Corporation had timely complied with its delivery requirements
under Section 6(c)(ii).
(v)
Reservation of Shares Issuable Upon Conversion. The Corporation covenants that it will at all times reserve and keep available
out of its authorized and unissued shares of Common Stock for the sole purpose of issuance upon conversion of the Series A Preferred
Stock, free from preemptive rights or any other actual contingent purchase rights of Persons other than the Holders of the Series A Preferred
Stock, not less than such aggregate number of shares of the Common Stock as shall be issuable (taking into account the adjustments of
Section 7) upon the conversion of all outstanding shares of Series A Preferred Stock. Such reservation shall comply without regard to
the provisions of Section 6(e). The Corporation covenants that all shares of Common Stock that shall be so issuable shall, upon issue,
be duly authorized, validly issued, fully paid, non-assessable and free and clear of all liens and other encumbrances.
(vi)
Fractional Shares. No fractional shares or scrip representing fractional shares of Common Stock shall be issued upon the conversion
of the Series A Preferred Stock. All fractional shares shall be rounded down to the nearest whole shares of Common Stock.
(vii)
Transfer Taxes. The issuance of book entry notations for shares of the Common Stock upon conversion of the Series A Preferred
Stock shall be made without charge to any Holder for any documentary stamp or similar taxes that may be payable in respect of the issue
or delivery of such book entry notation, provided that the Corporation shall not be required to pay any tax that may be payable in respect
of any transfer involved in the issuance and delivery of any such book entry notation upon conversion in a name other than that of the
registered Holder(s) of such shares of Series A Preferred Stock and the Corporation shall not be required to issue or deliver such book
entry notation unless or until the Person or Persons requesting the issuance thereof shall have paid to the Corporation the amount of
such tax or shall have established to the satisfaction of the Corporation that such tax has been paid.
(d)
Status as Stockholder. Upon each Conversion Date in which the Series A Preferred Stock converts into Common Stock: (i) the shares
of Series A Preferred Stock being converted shall be deemed converted into shares of Common Stock; and (ii) the Holder’s rights
as a holder of such converted shares of Series A Preferred Stock shall cease and terminate, excepting only the right to receive book
entry notations for such shares of Common Stock and to any remedies provided herein or otherwise available at law or in equity to such
Holder because of a failure by the Corporation to comply with the terms of this Certificate of Designation. In all cases, the holder
shall retain all of its rights and remedies for the Corporation’s failure to convert Series A Preferred Stock.
(e)
Limitations on Conversion. Except as set forth in this Section 6(e), a Holder shall not have the right to convert any portion
of the Series A Preferred Stock and such Series A Preferred Stock shall not be automatically converted, to the extent that after giving
effect to such conversion, such Holder (together with such Holder’s Affiliates, any other Persons acting as a group together, and
any other Persons whose beneficial ownership of Common Stock would be aggregated with the Holder’s and the other Attribution Parties
for purposes of Section 13(d) of the Exchange Act (such Persons, “Attribution Parties”)) would beneficially
own in excess of 19.99% (the “Maximum Percentage”) of the shares of Common Stock outstanding immediately after
giving effect to such conversion. For purposes of the foregoing sentence, the aggregate number of shares of Common Stock beneficially
owned by such Person and its Affiliates shall include the number of shares of Common Stock issuable upon conversion of the Series A Preferred
Stock with respect to which the determination of such sentence is being made, but shall exclude shares of Common Stock which would be
issuable upon (i) conversion of the remaining, unconverted portion of the Series A Preferred Stock beneficially owned by such Person
and its Affiliates and (ii) exercise or conversion of the unexercised or unconverted portion of any other securities of the Corporation
beneficially owned by such Person and its Affiliates (including, without limitation, any convertible notes or convertible preferred stock
or warrants) subject to a limitation on conversion or exercise analogous to the limitation contained herein. For purposes of this Section
6(e), in determining the number of outstanding shares of Common Stock, a Holder may rely on the number of outstanding shares of Common
Stock as reflected in (1) the Corporation’s most recent Annual Report on Form 10-K, Proxy Statement, Quarterly Report on Form 10-Q,
Current Report on Form 8-K or other public filing with the Commission, as the case may be, (2) a more recent public announcement by the
Corporation or (3) any other notice by the Corporation or the Corporation’s transfer agent setting forth the number of shares of
Common Stock outstanding. For any reason at any time, upon the written or oral request of a Holder, where such request indicates that
it is being made pursuant to this Section 6(e), the Corporation shall within one (1) Trading Day confirm orally and in writing to such
Holder the number of shares of Common Stock then outstanding. In any case, the number of outstanding shares of Common Stock shall be
determined after giving effect to the conversion or exercise of securities of the Corporation, including the Series A Preferred Stock,
by a Holder and its Affiliates since the date as of which such number of outstanding shares of Common Stock was reported. Upon delivery
of a written notice to the Corporation, a Holder may from time to time increase or decrease the Maximum Percentage to any other percentage
as specified in such notice; provided that (i) any such increase in the Maximum Percentage will not be effective until the sixty-first
(61st) day after such notice is delivered to the Corporation and (ii) any such increase or decrease will apply only to such Holder and
not to any other holder of Series A Preferred Stock. For purposes of clarity, the shares of Common Stock issuable pursuant to the terms
hereof in excess of the Maximum Percentage shall not be deemed to be beneficially owned by a Holder for any purpose including for purposes
of Section 13(d) or Rule 16a-1(a)(1) of the Exchange Act. No prior inability to convert Series A Preferred Stock pursuant to this Section
6(e) shall have any effect on the applicability of the provisions of this Section 6(e) with respect to any subsequent determination of
whether Series A Preferred Stock may be converted. The provisions of this paragraph shall be construed and implemented in a manner otherwise
than in strict conformity with the terms of this Section 6(e) to the extent necessary to correct this paragraph or any portion of this
paragraph which may be defective or inconsistent with the intended beneficial ownership limitation contained in this Section 6(e) or
to make changes or supplements necessary or desirable to properly give effect to such limitation. The limitations set forth in this Section
6(e) shall not apply to any conversions of the Series A Preferred that occur prior to and expressly in connection with a Deemed Liquidation
Event.
Section
7. Certain Adjustments.
(a)
Stock Dividends and Stock Splits. If the Corporation, at any time while any shares of Series A Preferred Stock are outstanding:
(i) pays a stock dividend or otherwise makes a distribution or distributions payable in shares of Common Stock with respect to the then
outstanding shares of Common Stock or (ii) subdivides outstanding shares of Common Stock into a larger number of shares, then the Conversion
Ratio shall be multiplied by a fraction of which the numerator shall be the number of shares of Common Stock (excluding any treasury
shares of the Corporation) outstanding immediately before such event and of which the denominator shall be the number of shares of Common
Stock outstanding immediately after such event. If the Corporation, at any time while any shares of Series A Preferred Stock are outstanding,
combines (including by way of a reverse stock split) outstanding shares of Common Stock into a smaller number of shares, then the Conversion
Ratio shall be multiplied by a fraction of which the numerator shall be the number of shares of Common Stock (excluding any treasury
shares of the Corporation) outstanding immediately before such event and of which the denominator shall be one hundred thirty percent
(130%) of the number of shares of Common Stock outstanding immediately after such event (excluding any treasury shares of the Corporation).
(b)
Calculations. All calculations under this Section 7 shall be made to the nearest cent or the nearest 1/100th of a share, as the
case may be. For purposes of this Section 7, the number of shares of Common Stock deemed to be issued and outstanding as of a given date
shall be the sum of the number of shares of Common Stock (excluding any treasury shares of the Corporation) issued and outstanding.
(c)
Notice to the Holders.
(i)
Adjustment to Conversion Ratio. Whenever the Conversion Ratio is adjusted pursuant to any provision of this Section 7, the Corporation
shall promptly deliver to each Holder a notice setting forth the Conversion Ratio after such adjustment and setting forth a brief statement
of the facts requiring such adjustment.
(ii)
Other Notices. If (A) the Corporation shall declare a dividend (or any other distribution in whatever form) on the Common Stock,
(B) the Corporation shall declare a special nonrecurring cash dividend on or a redemption of the Common Stock, (C) the Corporation shall
authorize the granting to all holders of the Common Stock of rights or warrants to subscribe for or purchase any shares of capital stock
of any class or of any rights, (D) the approval of any stockholders of the Corporation shall be required in connection with any reclassification
of the Common Stock, any consolidation or merger to which the Corporation is a party, any sale or transfer of all or substantially all
of the assets of the Corporation, or any compulsory share exchange whereby the Common Stock is converted into other securities, cash
or property, or (E) the Corporation shall authorize the voluntary or involuntary dissolution, liquidation or winding up of the affairs
of the Corporation, then, in each case, the Corporation shall cause to be filed at each office or agency maintained for the purpose of
conversion of the shares of Series A Preferred Stock, and shall cause to be delivered to each Holder at its last address as it shall
appear upon the stock books of the Corporation, at least 10 calendar days prior to the applicable record or effective date hereinafter
specified, a notice stating (x) the date on which a record is to be taken for the purpose of such dividend, distribution, redemption,
rights or warrants, or if a record is not to be taken, the date as of which the holders of the Common Stock of record to be entitled
to such dividend, distributions, redemption, rights or warrants are to be determined or (y) the date on which such reclassification,
consolidation, merger, sale, transfer or share exchange is expected to become effective or close, and the date as of which it is expected
that holders of the Common Stock of record shall be entitled to exchange their shares of the Common Stock for securities, cash or other
property deliverable upon such reclassification, consolidation, merger, sale, transfer or share exchange, provided that the failure to
deliver such notice or any defect therein or in the delivery thereof shall not affect the validity of the corporate action required to
be specified in such notice; and provided further, that in each case, the Corporation will only be required to provide such information
to the Holder if such information shall have be made known to the public prior to or in conjunction with such notice being provided to
the Holder.
Section
8. Redemption.
(a)
General. Beginning on a date which is five years from the last sale of shares of Series A Preferred Stock, Unless prohibited
by Delaware law governing distributions to stockholders, the Corporation may, at its option, upon not less than fifteen (15) days’
nor more than sixty (60) days’ written notice (each a “Redemption Notice”), redeem the Series A Preferred
Stock, in whole or in part, by paying $3.50 per share of Series A Preferred Stock, plus any Accruing Dividends (the “Redemption
Price”).
In
addition to setting forth the applicable Redemption Price, the Redemption Notice shall specify the date fixed for redemption (such date,
the “Redemption Date”). The Redemption Notice shall also state:
(i)
the number of shares of Series A Preferred Stock held by the Holder that the Corporation shall redeem on the Redemption Date specified
in the Redemption Notice;
(ii)
the Redemption Price;
1
From and after the third anniversary of the original issuance date, the redemption price shall be equal to 175% of the unit
offering price, plus any accrued and unpaid dividends to the date of redemption.
(iii)
the date upon which the Holder’s right to convert such shares terminates (which shall be the date that is one Business Day immediately
preceding the Redemption Date); and
(iv)
for Holders of shares in certificated form, that the Holder is to surrender to the Corporation, in the manner and at the place designated,
his, her or its certificate or certificates representing the shares of Series A Preferred Stock to be redeemed.
(c)
Surrender of Certificates; Payment. On or before the Redemption Date, each Holder of shares of Series A Preferred Stock to be
redeemed on the Redemption Date, unless such Holder has exercised his, her or its right to convert such shares as provided in Section
6, shall, if a Holder of shares in certificated form, surrender the certificate or certificates representing such shares (or, if such
registered Holder alleges that such certificate has been lost, stolen or destroyed, a lost certificate affidavit and agreement reasonably
acceptable to the Corporation to indemnify the Corporation against any claim that may be made against the Corporation on account of the
alleged loss, theft or destruction of such certificate) to the Corporation, in the manner and at the place designated in the Redemption
Notice, and thereupon the Redemption Price for such shares shall be payable to the order of the person whose name appears on such certificate
or certificates as the owner thereof. In the event less than all of the shares of Series A Preferred Stock represented by a certificate
are redeemed, a new certificate, instrument, or book entry representing the unredeemed shares of Series A Preferred Stock shall promptly
be issued to such Holder.
(d)
Interest. If any shares of Series A Preferred Stock are not redeemed for any reason on the Redemption Date, all such unredeemed
shares shall remain outstanding and entitled to all the rights and preferences provided herein, and the Corporation shall pay interest
on the Redemption Price applicable to such unredeemed shares at an aggregate per annum rate equal to 10% (increased by one percent (1%)
each month following the Redemption Date until the Redemption Price, and any interest thereon, is paid in full), with such interest to
accrue daily in arrears and be compounded annually; provided, however, that in no event shall such interest exceed the maximum permitted
rate of interest under applicable law (the “Maximum Permitted Rate”), provided, however, that the Corporation
shall take all such actions as may be necessary, including without limitation, making any applicable governmental filings, to cause the
Maximum Permitted Rate to be the highest possible rate. In the event any provision hereof would result in the rate of interest payable
hereunder being in excess of the Maximum Permitted Rate, the amount of interest required to be paid hereunder shall automatically be
reduced to eliminate such excess; provided, however, that any subsequent increase in the Maximum Permitted Rate shall be retroactively
effective to the Redemption Date to the extent permitted by law.
(e)
Rights Subsequent to Redemption. If the Redemption Notice shall have been duly given, and if on the Redemption Date the Redemption
Price (including any accrued and unpaid interest as provided in Section 8(d) above) payable upon redemption of the shares of Series A
Preferred Stock to be redeemed on the Redemption Date is paid or tendered for payment or deposited with an independent payment agent
so as to be available therefor in a timely manner, then notwithstanding that any certificates evidencing any of the shares of Series
A Preferred Stock so called for redemption shall not have been surrendered, dividends with respect to such shares of Series A Preferred
Stock shall cease to accrue after the Redemption Date and all rights with respect to such shares shall forthwith after the Redemption
Date terminate, except only the right of the Holders to receive the Redemption Price (plus accrued and unpaid interest as provided in
Section 8(d) above) upon surrender of any such certificate or certificates therefor.
Section
9. Ranking. The Series A Preferred Stock will rank: (i) senior to all of the Corporation’s common stock, including the
Common Stock, and any other equity securities that the Corporation may issue in the future, the terms of which specifically provide that
such equity securities rank junior to the Series A Preferred Stock, in each case with respect to payment of dividends and amounts upon
liquidation, dissolution or winding up (“Junior Stock”); (ii) equal to any shares of equity securities that
the Corporation may issue in the future, the terms of which specifically provide that such equity securities rank on par with the Series
A Preferred Stock, in each case with respect to payment of dividends and amounts upon liquidation, dissolution or winding up (“Parity
Stock”); (iii) junior to all of the Corporation’s existing and future indebtedness.
Section
10. Voting Rights. Except as otherwise provided herein or as otherwise required by the DGCL, the holders of Preferred Shares
shall have no voting rights. In any matter in which the Series A Preferred Stock may vote (as expressly provided herein, or as may be
required by law), each share of Series A Preferred Stock shall be entitled to one vote.
The
Board reserves the right from time to time to increase (but not in excess of the total number of authorized shares of Preferred Stock)
or decrease (but not below the number of shares of Series A Preferred Stock then outstanding) the number of shares that constitute the
Series A Preferred Stock by further resolution adopted by the Board or a duly authorized committee of the Board and by the filing of
a certificate pursuant to the provisions of the DGCL stating that such increase or decrease, as the case may be, has been so authorized
and in other respects to amend this Certificate within the limitations provided by law, this resolution and the Sixth Amended Certificate
of Incorporation.
Section
11. Miscellaneous.
(a)
Sinking Fund. The Series A Preferred Stock shall not be entitled to the benefits of any retirement or sinking fund.
(b)
Waiver. Any waiver by the Corporation or a Holder of a breach of any provision of this Certificate of Designation shall not operate
as or be construed to be a waiver of any other breach of such provision or of any breach of any other provision of this Certificate of
Designation or a waiver by any other Holders. The failure of the Corporation or a Holder to insist upon strict adherence to any term
of this Certificate of Designation on one or more occasions shall not be considered a waiver or deprive that party (or any other Holder)
of the right thereafter to insist upon strict adherence to that term or any other term of this Certificate of Designation. Any waiver
by the Corporation or a Holder must be in writing. Notwithstanding any provision in this Certificate of Designation to the contrary,
any provision contained herein and any right of the Holders of Series A Preferred Stock granted hereunder may be waived as to all shares
of Series A Preferred Stock (and the Holders thereof) upon the written consent of the Holders of a majority of the shares of Series A
Preferred Stock then outstanding, unless a higher percentage is required by the DGCL, in which case the written consent of the Holders
of not less than such higher percentage shall be required.
(c)
Severability. If any provision of this Certificate of Designation is invalid, illegal or unenforceable, the balance of this Certificate
of Designation shall remain in effect, and if any provision is inapplicable to any Person or circumstance, it shall nevertheless remain
applicable to all other Persons and circumstances. If it shall be found that any interest or other amount deemed interest due hereunder
violates the applicable law governing usury, the applicable rate of interest due hereunder shall automatically be lowered to equal the
maximum rate of interest permitted under applicable law.
(d)
Next Business Day. Whenever any payment or other obligation hereunder shall be due on a day other than a Business Day, such payment
shall be made on the next succeeding Business Day.
(e)
Headings. The headings contained herein are for convenience only, do not constitute a part of this Certificate of Designation
and shall not be deemed to limit or affect any of the provisions hereof.
(f)
Status of Converted Series A Preferred Stock. If any shares of Series A Preferred Stock shall be converted, such shares shall resume the status of authorized but unissued shares of preferred stock and shall no longer be designated
as Series A Preferred Stock.
********************
IN
WITNESS WHEREOF, Perfect Moment Ltd. has caused this Certificate of Designation of Preferences, Rights and Limitations of 8.00% Series
A Convertible Cumulative Preferred Stock to be executed by its duly authorized officer this ______ day of ______, 2024.
[SIGNATURE
PAGE TO CERTIFICATE OF DESIGNATION]
ANNEX
A
NOTICE
OF CONVERSION
(TO
BE EXECUTED BY THE REGISTERED HOLDER
IN ORDER TO CONVERT SHARES OF SERIES A PREFERRED STOCK)
The
undersigned Holder hereby irrevocably elects to convert the number of shares of Series A Preferred Stock indicated below, represented
by stock certificate No(s). (the “Preferred Stock Certificates”), into shares of common stock, par value $0.0001
per share (the “Common Stock”), of Perfect Moment Ltd. a Delaware corporation (the “Corporation”),
as of the date written below. If securities are to be issued in the name of a person other than the undersigned, the undersigned will
pay all transfer taxes payable with respect thereto. Capitalized terms utilized but not defined herein shall have the meaning ascribed
to such terms in that certain Certificate of Designation of Preferences, Rights and Limitations of 8.00% Series A Convertible Cumulative
Preferred Stock (the “Certificate of Designation”) filed by the Corporation with the Delaware Secretary of
State on [●], 2024.
The
undersigned Holder’s right to convert the shares of Series A Preferred Stock is subject to the Maximum Percentage described in
Section 6(e) of the Certificate of Designation. Therefore, the number of shares of Common Stock beneficially owned by the undersigned
Holder (together with any Attribution Parties), including the number of shares of Common Stock issuable upon conversion of the Series
A Preferred Stock subject to this Notice of Conversion, but excluding (i) conversion of the remaining, unconverted portion of the Series
A Preferred Stock beneficially owned by such Person and its Affiliates and (ii) exercise or conversion of the unexercised or unconverted
portion of any other securities of the Corporation beneficially owned by such Person and its Affiliates (including, without limitation,
any convertible notes or convertible preferred stock or warrants) subject to a limitation on conversion or exercise analogous to the
limitation contained herein, is [19.99]%.
Conversion
calculations:
Date
to Effect Conversion:
Number
of shares of Series A Preferred Stock owned prior to Conversion:
Number
of shares of Series A Preferred Stock to be Converted:
Number
of shares of Common Stock to be Issued:
Address
for delivery of physical certificates:
Or
for
DWAC Delivery:
DWAC
Instructions:
Broker
no:
Account
no:
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Exhibit
3.10
PERFECT
MOMENT LTD.
[FORM
OF] WARRANT TO PURCHASE COMMON STOCK
Warrant
No.: ___
Date
of Issuance: _______
Perfect
Moment Ltd., a Delaware corporation (the “Company”), hereby certifies that, for good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, ______________, the registered holder hereof or its permitted assigns (the
“Holder”), is entitled, subject to the terms set forth below, to purchase from the Company, at the Exercise Price
(as defined below) then in effect, upon surrender of this Warrant to Purchase Common Stock (including any Warrants to Purchase Common
Stock issued in exchange, transfer or replacement hereof, the “Warrant”), at any time or times on or after Warrant
Exercise Period Commencement Date, but not after 5:00 p.m., New York time, on the Expiration Date (as defined below), up to ____________fully
paid non-assessable shares of Common Stock (as defined below) (the “Warrant Shares”). Except as otherwise defined
herein, capitalized terms in this Warrant shall have the meanings set forth in Section 15.
1.
EXERCISE OF WARRANT.
(a)
Mechanics of Exercise. Subject to the terms and conditions hereof, this Warrant may be exercised by the Holder on any day on or after
the Warrant Exercise Period Commencement Date, in whole or in part, by (i) delivery of a written notice, in the form attached hereto
as Exhibit A (the “Exercise Notice”), of the Holder’s election to exercise this Warrant and (ii) payment to
the Company of an amount equal to the applicable Exercise Price multiplied by the number of Warrant Shares as to which this Warrant is
being exercised (the “Aggregate Exercise Price”) in cash or by wire transfer of immediately available funds. The Holder
shall not be required to deliver the original Warrant in order to effect an exercise hereunder. Execution and delivery of the Exercise
Notice with respect to less than all of the Warrant Shares shall have the same effect as cancellation of the original Warrant and issuance
of a new Warrant evidencing the right to purchase the remaining number of Warrant Shares. On or before the first (1st) Business Day following
the date on which the Company has received each of the Exercise Notice and the Aggregate Exercise Price (collectively, the “Exercise
Delivery Documents”), the Company shall transmit by facsimile or electronic mail an acknowledgment of receipt of the Exercise
Delivery Documents to the Holder and the Transfer Agent. On or before the third (3rd) Business Day following the date on which the Company
has received all of the Exercise Delivery Documents (the “Share Delivery Date”), the Company shall cause the Shares
to be issued in the name of and delivered to the Holder (i) written confirmation that the Shares have been issued in the name of the
Holder, and (ii) a new warrant of like tenor to purchase all of the Shares that may be purchased pursuant to the portion, if any, of
this Warrant not exercised by the Holder. If the Company is then a participant in the Deposit or Withdrawal at Custodian (“DWAC”)
system of The Depository Trust Company and there is an effective registration statement, or qualified offering statement, permitting
the issuance of the Warrant Shares to or resale of the Warrant Shares by Holder, then the Warrant Shares shall be transmitted to the
Holder by crediting the account of the Holder’s broker through its DWAC system. No fractional shares of Common Stock are to be
issued upon the exercise of this Warrant, but rather the number of shares of Common Stock to be issued shall be rounded down to the nearest
whole number.
(b)
Exercise Price. For purposes of this Warrant, “Exercise Price” means $3.50 per one share of Common Stock
subject to adjustment as provided herein.
(c) Beneficial
Ownership. The Company shall not effect any exercise of this Warrant, and a Holder shall not have the right to exercise any portion
of this Warrant, pursuant to Section 1 or otherwise, to the extent that after giving effect to such issuance after exercise as set forth
on the applicable Notice of Exercise, the Holder (together with the Holder’s affiliates, and any other Persons acting as a group
together with the Holder or any of the Holder’s affiliates (such Persons, “Attribution Parties”)), would beneficially
own in excess of the Beneficial Ownership Limitation (as defined below). For purposes of the foregoing sentence, the number of shares
of Common Stock beneficially owned by the Holder and its affiliates and Attribution Parties shall include the number of shares of Common
Stock issuable upon exercise of this Warrant with respect to which such determination is being made, but shall exclude the number of
shares of Common Stock which would be issuable upon (i) exercise of the remaining, nonexercised portion of this Warrant beneficially
owned by the Holder or any of its affiliates or Attribution Parties and (ii) exercise or conversion of the unexercised or nonconverted
portion of any other securities of the Company (including, without limitation, any other shares of Common Stock Equivalents) subject
to a limitation on conversion or exercise analogous to the limitation contained herein beneficially owned by the Holder or any of its
affiliates or Attribution Parties. Except as set forth in the preceding sentence, for purposes of this Section 1(c), beneficial ownership
shall be calculated in accordance with Section 13(d) of the Exchange Act and the rules and regulations promulgated thereunder, it being
acknowledged by the Holder that the Company is not representing to the Holder that such calculation is in compliance with Section 13(d)
of the Exchange Act and the Holder is solely responsible for any schedules required to be filed in accordance therewith. To the extent
that the limitation contained in this Section 1(c) applies, the determination of whether this Warrant is exercisable (in relation to
other securities owned by the Holder together with any affiliates and Attribution Parties) and of which portion of this Warrant is exercisable
shall be in the sole discretion of the Holder, and the submission of a Notice of Exercise shall be deemed to be the Holder’s determination
of whether this Warrant is exercisable (in relation to other securities owned by the Holder together with any affiliates and Attribution
Parties) and of which portion of this Warrant is exercisable, in each case subject to the Beneficial Ownership Limitation, and the Company
shall have no obligation to verify or confirm the accuracy of such determination. In addition, a determination as to any group status
as contemplated above shall be determined in accordance with Section 13(d) of the Exchange Act and the rules and regulations promulgated
thereunder. For purposes of this Section 1(c), in determining the number of outstanding shares of Common Stock, a Holder may rely on
the number of outstanding shares of Common Stock as reflected in (A) the Company’s most recent periodic or annual report filed
with the Commission, as the case may be, (B) a more recent public announcement by the Company or (C) a more recent written notice by
the Company or the Transfer Agent setting forth the number of shares of Common Stock outstanding. Upon the written or oral request of
a Holder, the Company shall within one Trading Day confirm orally and in writing to the Holder the number of shares of Common Stock then
outstanding. In any case, the number of outstanding shares of Common Stock shall be determined after giving effect to the conversion
or exercise of securities of the Company, including this Warrant, by the Holder or its affiliates or Attribution Parties since the date
as of which such number of outstanding shares of Common Stock was reported. The “Beneficial Ownership Limitation” shall be
4.99% (or, upon election by a Holder prior to the issuance of any Warrants, 9.99%) of the number of shares of the shares of Common Stock
outstanding immediately after giving effect to the issuance of shares of Common Stock issuable upon exercise of this Warrant. The Holder,
upon notice to the Company, may increase or decrease the Beneficial Ownership Limitation provisions of this Section 1(c), provided that
the Beneficial Ownership Limitation in no event exceeds 9.99% of the number of shares of the shares of Common Stock outstanding immediately
after giving effect to the issuance of shares of Common Stock upon exercise of this Warrant held by the Holder and the provisions of
this Section 1(c) shall continue to apply. Any increase in the Beneficial Ownership Limitation will not be effective until the 61st day
after such notice is delivered to the Company. The provisions of this paragraph shall be construed and implemented in a manner otherwise
than in strict conformity with the terms of this Section 1(c) to correct this paragraph (or any portion hereof) which may be defective
or inconsistent with the intended Beneficial Ownership Limitation herein contained or to make changes or supplements necessary or desirable
to properly give effect to such limitation. The limitations contained in this paragraph shall apply to a successor holder of this Warrant.
2.
ADJUSTMENT OF EXERCISE PRICE AND NUMBER OF WARRANT SHARES.
The Exercise Price and the number of Warrant Shares shall be adjusted from time to time as follows:
(a)
If the Company at any time on or after the date hereof effects one or more stock splits, stock dividends or other increases or reductions
of the number of shares of the Company’s Common Stock outstanding without receiving compensation therefor in money, services or
property, the number of shares of Common Stock subject to the Warrants shall (i) if a net increase shall have been effected in the number
of outstanding shares of Common Stock, be proportionately increased, and the exercise price payable per share of Common Stock subject
to the Warrant shall be proportionately reduced, and, (ii) if a net reduction shall have been effected in the number of outstanding shares
of Common Stock, be proportionately reduced and the exercise price payable per share of Common Stock subject to the Warrant shall be
increased as follows: then exercise price multiplied by seventy percent (70%) of the net reduction ratio. By way of example only, if
the then exercise price is $3.50 and the Company effects a 1-for-10 reverse stock split of its outstanding shares of Common Stock,
the then exercise price shall be adjusted upward to $24.50.
(b) In
the event of a capital reorganization or reclassification of the Company’s Common Stock, the Warrants will be adjusted so that
thereafter each Holder will be entitled to receive upon exercise the same number and kind of securities that such Holder would have received
if the Warrant had been exercised before the capital reorganization or reclassification of our Common Stock.
(c)
If, at any time while this Warrant is outstanding, (i) the Company, in one or more related transactions effects any merger or consolidation
of the Company with or into another Person, (ii) the Company effects any sale or other disposition of all or substantially all of its
assets in one or a series of related transactions, or (iii) the Company in one or more related transactions effects any reclassification,
reorganization or recapitalization of the Common Stock or any compulsory share exchange pursuant to which the Common Stock is effectively
converted into or exchanged for other securities, cash or property (each a “Fundamental Transaction”), then, upon
any subsequent exercise of this Warrant, the Holder shall have the right to receive, for each Warrant Share that would have been issuable
upon such exercise immediately prior to the occurrence of such Fundamental Transaction, the number of securities of the successor or
acquiring corporation or of the Company, if it is the surviving corporation, and any additional consideration (the “Alternate
Consideration”) receivable as a result of such Fundamental Transaction by a holder of the number of shares of Common Stock
for which this Warrant is exercisable immediately prior to such Fundamental Transaction (without regard to any limitation in Section
1(c) on the exercise of this Warrant). For purposes of any such exercise, the determination of the Exercise Price shall be appropriately
adjusted to apply to such Alternate Consideration based on the amount of Alternate Consideration issuable in respect of one share of
Common Stock in such Fundamental Transaction, and the Company shall apportion the Exercise Price among the Alternate Consideration in
a reasonable manner reflecting the relative value of any different components of the Alternate Consideration. If holders of Common Stock
are given any choice as to the securities, cash or property to be received in a Fundamental Transaction, then the Holder shall be given
the same choice as to the Alternate Consideration it receives upon any exercise of this Warrant following such Fundamental Transaction.
The Company shall cause any successor entity in a Fundamental Transaction in which the Company is not the survivor (the “Successor
Entity”) to assume in writing all of the obligations of the Company under this Warrant and the other Transaction Documents
in accordance with the provisions of this Section 2(c) pursuant to written agreements in form and substance reasonably satisfactory to
the Holder and approved by the Holder (such approval not to be unreasonably withheld or delayed) prior to such Fundamental Transaction
and shall, at the option of the Holder, deliver to the Holder in exchange for this Warrant a security of the Successor Entity evidenced
by a written instrument substantially similar in form and substance to this Warrant which is exercisable for a corresponding number of
shares of capital stock of such Successor Entity (or its parent entity) equivalent to the shares of Common Stock acquirable and receivable
upon exercise of this Warrant (without regard to any limitations on the exercise of this Warrant) prior to such Fundamental Transaction,
and with an exercise price which applies the exercise price hereunder to such shares of capital stock (but taking into account the relative
value of the shares of Common Stock pursuant to such Fundamental Transaction and the value of such shares of capital stock, such number
of shares of capital stock and such exercise price being for the purpose of protecting the economic value of this Warrant immediately
prior to the consummation of such Fundamental Transaction), and which is reasonably satisfactory in form and substance to the Holder.
Upon the occurrence of any such Fundamental Transaction, the Successor Entity shall succeed to, and be substituted for (so that from
and after the date of such Fundamental Transaction, the provisions of this Warrant and the other Transaction Documents referring to the
“Company” shall refer instead to the Successor Entity), and may exercise every right and power of the Company and shall assume
all of the obligations of the Company under this Warrant and the other Transaction Documents with the same effect as if such Successor
Entity had been named as the Company herein.
3.
RIGHTS UPON DISTRIBUTION OF ASSETS. If the Company
shall declare or make any dividend or other distribution of its assets (or rights to acquire its assets) to all holders of shares of
Common Stock, by way of return of capital or otherwise (including, without limitation, any distribution of cash, stock or other securities,
property or options by way of a dividend, spin off, reclassification, corporate rearrangement, scheme of arrangement or other similar
transaction) (a “Distribution”), at any time after the issuance of this Warrant, then, in each such case:
(a)
any Exercise Price in effect immediately prior to the close of business on the record date fixed for the determination of holders of
shares of Common Stock entitled to receive the Distribution shall be reduced, effective as of the close of business on such record date,
to a price determined by multiplying such Exercise Price by a fraction of which (i) the numerator shall be the Closing Bid Price of the
shares of Common Stock on the Trading Day immediately preceding such record date minus the value of the Distribution (as determined in
good faith by the Company’s Board of Directors) applicable to one share of Common Stock, and (ii) the denominator shall be the
Closing Bid Price of the shares of Common Stock on the Trading Day immediately preceding such record date; and
(b)
the number of Warrant Shares shall be increased to a number of shares equal to the number of shares of Common Stock obtainable immediately
prior to the close of business on the record date fixed for the determination of holders of shares of Common Stock entitled to receive
the Distribution multiplied by the reciprocal of the fraction set forth in the immediately preceding paragraph (a); provided that
in the event that the Distribution is of shares of Common Stock (or common stock) (“Other Shares of Common Stock”)
of a company whose shares of common stock are traded on a national securities exchange or a national automated quotation system, then
the Holder may elect to receive a warrant to purchase Other Shares of Common Stock in lieu of an increase in the number of Warrant Shares,
the terms of which shall be identical to those of this Warrant, except that such warrant shall be exercisable into the number of shares
of Other Shares of Common Stock that would have been payable to the Holder pursuant to the Distribution had the Holder exercised this
Warrant immediately prior to such record date and with an aggregate exercise price equal to the product of the amount by which the exercise
price of this Warrant was decreased with respect to the Distribution pursuant to the terms of the immediately preceding paragraph (a)
and the number of Warrant Shares calculated in accordance with the first part of this paragraph (b).
4.
NONCIRCUMVENTION. The Company hereby covenants
and agrees that the Company will not, by amendment of its Certificate of Incorporation, Bylaws or through any reorganization, transfer
of assets, consolidation, merger, scheme of arrangement, dissolution, issue or sale of securities, or any other voluntary action, avoid
or seek to avoid the observance or performance of any of the terms of this Warrant, and will at all times in good faith carry out all
the provisions of this Warrant and take all action as may be required to protect the rights of the Holder. Without limiting the generality
of the foregoing, the Company (i) shall not increase the par value of any shares of Common Stock receivable upon the exercise of this
Warrant above the Exercise Price then in effect, (ii) shall take all such actions as may be necessary or appropriate in order that the
Company may validly and legally issue fully paid and non-assessable shares of Common Stock upon the exercise of this Warrant, and (iii)
shall, so long as this Warrant is outstanding, take all action necessary to reserve and keep available out of its authorized and unissued
shares of Common Stock, solely for the purpose of effecting the exercise of this Warrant, 100% of the number of shares of Common Stock
issuable upon exercise of this Warrant then outstanding (without regard to any limitations on exercise).
5.
WARRANT HOLDER NOT DEEMED A STOCKHOLDER. Except
as otherwise specifically provided herein, the Holder, solely in such Person’s capacity as a holder of this Warrant, shall not
be entitled to vote or receive dividends or be deemed the holder of share capital of the Company for any purpose, nor shall anything
contained in this Warrant be construed to confer upon the Holder, solely in such Person’s capacity as the Holder of this Warrant,
any of the rights of a stockholder of the Company or any right to vote, give or withhold consent to any corporate action (whether any
reorganization, issue of stock, reclassification of stock, consolidation, merger, conveyance or otherwise), receive notice of meetings,
receive dividends or subscription rights, or otherwise, prior to the issuance to the Holder of the Warrant Shares which such Person is
then entitled to receive upon the due exercise of this Warrant. In addition, nothing contained in this Warrant shall be construed as
imposing any liabilities on the Holder to purchase any securities (upon exercise of this Warrant or otherwise) or as a stockholder of
the Company, whether such liabilities are asserted by the Company or by creditors of the Company.
6.
REISSUANCE OF WARRANTS.
(a)
Transfer of Warrant. If this Warrant is to be transferred, the Holder shall surrender this Warrant to the Company together with a
written assignment of this Warrant in the form attached hereto as Exhibit B duly executed by the Holder or its agent or attorney, whereupon
the Company will forthwith, subject to compliance with any applicable securities laws, issue and deliver upon the order of the Holder
a new Warrant (in accordance with Section 6(d)), registered as the Holder may request, representing the right to purchase the number
of Warrant Shares being transferred by the Holder and, if less than the total number of Warrant Shares then underlying this Warrant is
being transferred, a new Warrant (in accordance with Section 6(d)) to the Holder representing the right to purchase the number of Warrant
Shares not being transferred.
(b)
Lost, Stolen or Mutilated Warrant. Upon receipt by the Company of evidence reasonably satisfactory to the Company of the loss, theft,
destruction or mutilation of this Warrant, and, in the case of loss, theft or destruction, of any indemnification undertaking by the
Holder to the Company in customary form and, in the case of mutilation, upon surrender and cancellation of this Warrant, the Company
shall execute and deliver to the Holder a new Warrant (in accordance with Section 6(d)) representing the right to purchase the Warrant
Shares then underlying this Warrant.
(c)
Exchangeable for Multiple Warrants. This Warrant is exchangeable, upon the surrender hereof by the Holder at the principal office
of the Company, for a new Warrant or Warrants (in accordance with Section 6(d)) representing in the aggregate the right to purchase the
number of Warrant Shares then underlying this Warrant, and each such new Warrant will represent the right to purchase such portion of
such Warrant Shares as is designated by the Holder at the time of such surrender; provided, however, that no Warrants for fractional
shares of Common Stock shall be given.
(d)
Issuance of New Warrants. Whenever the Company is required to issue a new Warrant pursuant to the terms of this Warrant, such new
Warrant (i) shall be of like tenor with this Warrant, (ii) shall represent, as indicated on the face of such new Warrant, the right to
purchase the Warrant Shares then underlying this Warrant (or in the case of a new Warrant being issued pursuant to Section 6(a) or Section
6(c), the Warrant Shares designated by the Holder which, when added to the number of shares of Common Stock underlying the other new
Warrants issued in connection with such issuance, does not exceed the number of Warrant Shares then underlying this Warrant), (iii) shall
have an issuance date, as indicated on the face of such new Warrant, which is the same as the Issuance Date, and (iv) shall have the
same rights and conditions as this Warrant.
7.
NOTICES. The Company shall provide the
Holder with prompt written notice of all actions taken pursuant to this Warrant, including in reasonable detail a description of such
action and the reason therefor. Whenever notice is required to be given under this Warrant, unless otherwise provided herein, such notice
shall be given in writing, will be mailed (a) if within the domestic United States by first-class registered or certified mail, or nationally
recognized overnight express courier, postage prepaid, or by facsimile or (b) if delivered from outside the United States, by International
Federal Express or facsimile, and (c) will be deemed given (i) if delivered by first-class registered or certified mail domestic, three
business days after so mailed, (ii) if delivered by nationally recognized overnight carrier, one business day after so mailed, (iii)
if delivered by International Federal Express, two business days after so mailed and (iv) if delivered by facsimile, upon electronic
confirmation of receipt, and will be delivered and addressed as follows:
(a) |
if
to the Company, to: |
Perfect
Moment Ltd.
244
5th Ave Ste 1219
New
York, NY 10001
Attention:
E-mail:
with
copies to:
Manatt,
Phelps & Phillips, LLP
695
Town Center Drive, 14th Floor
Costa
Mesa, CA 92626
Attention:
Thomas Poletti
Email:
TPoletti@manatt.com
(b) |
if
to the Holder, to: |
[INSERT
NAME AND ADDRESS]
Attn:
Facsimile:
with
copies to:
[ ]
Attn:
Email:
or
to Holder’s address as it shall appear on any Exercise Notice delivered to the Company in the form attached as Exhibit A hereto,
or at such other address or addresses as may have been furnished to the Company in writing.
8.
AMENDMENT AND WAIVER. Except as otherwise provided
herein, the provisions of this Warrant may be amended only with the written consent of the Company and the Holder, and the Company may
take any action herein prohibited, or omit to perform any act herein required to be performed by it, only with the written consent of
the Holder.
9.
GOVERNING LAW. This Warrant shall be governed by and construed
and enforced in accordance with, and all questions concerning the construction, validity, interpretation and performance of this Warrant
shall be governed by, the internal laws of the State of Delaware, without giving effect to any choice of law or conflict of law provision
or rule (whether of the State of Delaware or any other jurisdictions) that would cause the application of the laws of any jurisdictions
other than the State of Delaware.
10.
CONSTRUCTION; HEADINGS. This Warrant shall be deemed
to be jointly drafted by the Company and the Holder and shall not be construed against any person as the drafter hereof. The headings
of this Warrant are for convenience of reference and shall not form part of, or affect the interpretation of, this Warrant.
11.
DISPUTE RESOLUTION. In the case of a dispute as to the determination
of the Exercise Price or the arithmetic calculation of the Warrant Shares, the Company shall submit the disputed determinations or arithmetic
calculations via facsimile or electronic mail within two (2) Business Days of receipt of the Exercise Notice giving rise to such dispute,
as the case may be, to the Holder. If the Holder and the Company are unable to agree upon such determination or calculation of the Exercise
Price or the Warrant Shares within three Business Days of such disputed determination or arithmetic calculation being submitted to the
Holder, then the Company shall, within two (2) Business Days submit via facsimile or electronic mail (a) the disputed determination of
the Exercise Price to an independent, reputable investment bank selected by the Company and approved by the Holder or (b) the disputed
arithmetic calculation of the Warrant Shares to the Company’s independent, outside accountant. The Company shall cause at its expense
the investment bank or the accountant, as the case may be, to perform the determinations or calculations and notify the Company and the
Holder of the results no later than ten Business Days from the time it receives the disputed determinations or calculations. Such investment
bank’s or accountant’s determination or calculation, as the case may be, shall be binding upon all parties absent demonstrable
error.
12.
REMEDIES, OTHER OBLIGATIONS, BREACHES AND INJUNCTIVE RELIEF. The
remedies provided in this Warrant shall be cumulative and in addition to all other remedies available under this Warrant, at law or in
equity (including a decree of specific performance and/or other injunctive relief), and nothing herein shall limit the right of the Holder
to pursue actual damages for any failure by the Company to comply with the terms of this Warrant.
13.
TRANSFER. Subject to compliance with any applicable securities
laws, this Warrant may be offered for sale, sold, transferred or assigned without the consent of the Company.
14. CERTAIN
DEFINITIONS. For purposes of this Warrant, the following terms shall have the following meanings:
(a)
“Bloomberg” means Bloomberg Financial Markets.
(b)
“Business Day” means any day except any Saturday, any Sunday, any day which is a federal legal holiday in the United
States or any day on which banking institutions in the State of Delaware are authorized or required by law or other governmental action
to close.
(c)
“Closing Bid Price” and “Closing Sale Price” means, for any security as of any date, the last closing
bid price and last closing trade price, respectively, for such security on the Principal Market, as reported by Bloomberg, or, if the
Principal Market begins to operate on an extended hours basis and does not designate the closing bid price or the closing trade price,
as the case may be, then the last bid price or the last trade price, respectively, of such security prior to 4:00:00 p.m., New York time,
as reported by Bloomberg, or, if the Principal Market is not the principal securities exchange or trading market for such security, the
last closing bid price or last trade price, respectively, of such security on the principal securities exchange or trading market where
such security is listed or traded as reported by Bloomberg, or if the foregoing do not apply, the last closing bid price or last trade
price, respectively, of such security in the over-the-counter market on the electronic bulletin board for such security as reported by
Bloomberg, or, if no closing bid price or last trade price, respectively, is reported for such security by Bloomberg, the average of
the bid prices, or the ask prices, respectively, of any market makers for such security as reported in the “pink sheets”
by Pink Sheets LLC (formerly the National Quotation Bureau, Inc.). If the Closing Bid Price or the Closing Sale Price cannot be calculated
for a security on a particular date on any of the foregoing bases, the Closing Bid Price or the Closing Sale Price, as the case may be,
of such security on such date shall be the fair market value as determined by the Board of Directors of the Company in the exercise of
its good faith judgment. All such determinations to be appropriately adjusted for any stock dividend, stock split, stock combination
or other similar transaction during the applicable calculation period.
(d)
“Common Stock” means (i) the Company’s shares of Common Stock, par value $0.001 per share, and (ii) any share
capital into which such Common Stock shall have been changed or any share capital resulting from a reclassification of such Common Stock.
(e)
“Expiration Date” means ____________, 202[●].1
(f)
“Person” means an individual, a limited liability company, a partnership, a joint venture, a corporation, a trust,
an unincorporated organization, any other entity and a government or any department or agency thereof.
(g)
“Principal Market” means the NYSE American.
(h)
“Trading Day” means any day on which shares of Common Stock are traded on the Principal Market, or, if the Principal
Market is not the principal trading market for the Common Stock, then on the principal securities exchange or securities market or electronic
quotations system on which the shares of Common Stock are then traded; provided that “Trading Day” shall not include
any day on which the Common Stock is scheduled to trade on such exchange, market or system for less than 4.5 hours or any day that the
Common Stock is suspended from trading during the final hour of trading on such exchange, market or system (or if such exchange, market
or system does not designate in advance the closing time of trading on such exchange, market or system, then during the hour ending at
4:00 p.m., New York time).
(i)
[A “Trading Threshold” shall be deemed to occur at any time after the date on which the closing price of the Company’s
Common Stock has equaled or exceeded $[●] for at least 10 consecutive Trading Days, provided the Company has a current and effective
registration statement, or current and qualified offering statement, available covering the exercise of the warrants and the registration
or qualification, as the case may be, of the underlying Warrant Shares.]
(j)
“Transfer Agent” means VStock Transfer, LLC.
(k)
“Warrant Exercise Period Commencement Date” means the date of issuance of this Warrant.
[Signature
Page Follows]
1
The first anniversary of the date of the offering circular.
IN
WITNESS WHEREOF, the parties have caused this Warrant to Purchase Common Stock to be duly executed and delivered as of the Issuance
Date set out above.
|
PERFECT
MOMENT LTD. |
|
|
|
|
By: |
|
|
Name: |
|
|
Title: |
|
EXHIBIT
A
EXERCISE
NOTICE
TO
BE EXECUTED BY THE REGISTERED HOLDER TO EXERCISE THIS
WARRANT
TO PURCHASE COMMON STOCK
PERFECT
MOMENT LTD.
The
undersigned holder hereby exercises the right to purchase _________________ of the shares of Common Stock (“Warrant Shares”)
of Perfect Moment Ltd., a Delaware corporation (the “Company”), evidenced by the attached Warrant to Purchase Common
Stock (the “Warrant”). Capitalized terms used herein and not otherwise defined shall have the respective meanings
set forth in the Warrant.
1.
Payment of Exercise Price. In
the event that the holder has elected a Cash Exercise with respect to some or all of the Warrant Shares to be issued pursuant hereto,
the holder shall pay the Aggregate Exercise Price in the sum of $___________________ to the Company in accordance with the terms of the
Warrant.
2.
Delivery of Warrant Shares.
The Company shall deliver __________ Warrant Shares in the name of the undersigned holder or in the name of ______________________ in
accordance with the terms of the Warrant to the following DWAC Account Number ________________________________, or by physical delivery
of a certificate to:
_______________________________
_______________________________
_______________________________
Date:
_______________ __, ______
|
|
Name
of Registered Holder |
|
ACKNOWLEDGMENT
The
Company hereby acknowledges this Exercise Notice and hereby directs VStock Transfer, LLC to issue the above indicated number of shares
of Common Stock in accordance with the Transfer Agent Instructions dated [●], 2024 from the Company and acknowledged and agreed
to [ ].
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PERFECT
MOMENT LTD. |
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By: |
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Name: |
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Title: |
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EXHIBIT
B
ASSIGNMENT
FORM
(To
assign the foregoing warrant, execute
this
form and supply required information.
Do
not use this form to exercise the warrant.)
FOR
VALUE RECEIVED, all of or [_______] shares of the foregoing Warrant and all rights evidenced thereby are hereby assigned to
_______________________________________________
whose address is
_______________________________________________________________.
_______________________________________________________________
Dated:
______________, _______
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Holder’s
Signature: _____________________________ |
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Holder’s
Address: ______________________________ |
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Signature
Guaranteed: ______________________________ |
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NOTE:
The signature to this Assignment Form must correspond with the name as it appears
on the face of the Warrant, without alteration or enlargement or any change whatsoever, and must be guaranteed by a bank or trust company.
Officers of corporations and those acting in a fiduciary or other representative capacity should file proper evidence of authority to
assign the foregoing Warrant.
Exhibit
4.1
PUBLIC
OFFERING SUBSCRIPTION AGREEMENT
Units
of Series A Preferred Stock and Warrants to Purchase Common Stock
of
Perfect
Moment Ltd.
This
Subscription Agreement relates to my/our agreement to purchase ________ units, with each unit consisting of one (1) share of 8.00% Series
A Convertible Cumulative Preferred Stock, par value $0.001 per share and a warrant to purchase one (1) share of common stock, $0.001
par value per share of the Company, (the “Units”), to be issued by Perfect Moment Ltd., a Delaware corporation (the “Company”),
for a purchase price of $2.00 per Unit, for a total purchase price of $___________ (“Subscription Price”), subject
to the terms, conditions, acknowledgments, representations and warranties stated herein and in the final offering circular for the sale
of the Units, dated [*], 2024 contained in the offering statement on Form 1-A declared “qualified” by the Securities and
Exchange Commission (the “SEC”) on [*], 2024 (the “Offering Circular”). Capitalized terms used but not defined
herein shall have the meanings given to them in the Offering Circular.
I
understand that if I wish to purchase Units, I must complete this Subscription Agreement and submit the applicable Subscription Price
as set forth herein. Subscription funds will be held by and at an FDIC insured bank in compliance with SEC Rule 15c2-4, with funds released
to the Company at closing, as described in the Offering Circular. The escrow account will be maintained by Enterprise Bank & Trust,
National Association as escrow agent. In the event that the offering is terminated, then the Units will not be sold to investors pursuant
to this offering and all funds will be returned to investors from escrow without interest or offset. If any portion of the Units is not
sold in the offering, any funds paid by me for such portion of the Units will be returned to me promptly, without interest or deduction.
In
order to induce the Company to accept this Subscription Agreement for the Units and as further consideration for such acceptance, I hereby
make, adopt, confirm and agree to all of the following covenants, acknowledgments, representations and warranties with the full knowledge
that the Company and its affiliates will expressly rely thereon in making a decision to accept or reject this Subscription Agreement:
1.
Type of Ownership
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☐ Individual |
☐ Joint |
☐ Institution |
2.
Investor Information (You must include a permanent street address even if your mailing address is a P.O. Box.)
Individual/Beneficial
Owner: |
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Joint-Owner/Minor:
(If applicable.) |
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Name:
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Name: |
Social
Security/Tax ID Number: |
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Social
Security/Tax ID Number: |
Street
Address: |
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Street
Address: |
City:
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City: |
State:
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State: |
Postal
Code: |
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Postal
Code: |
Country:
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Country: |
Phone
Number: |
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Phone
Number: |
Email
Address: |
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Email
Address: |
3.
Investor Eligibility Certifications
I
understand that to purchase Units, I must either be an “accredited investor” as such term is defined in Rule 501 of Regulation
D promulgated under the Securities Act of 1933 (the “Act”), or, unless the securities issued in the offering initially trade
on a national securities exchange, I must limit my investment in the Units to a maximum of: (i) 10% of my net worth or annual income,
whichever is greater, if I am a natural person; or (ii) 10% of my revenues or net assets, whichever is greater, for my most recently
completed fiscal year, if I am a non-natural person. I understand that if I am a natural person I should determine my net worth for purposes
of these representations by calculating the difference between my total assets and total liabilities. I understand this calculation must
exclude the value of my primary residence and may exclude any indebtedness secured by my primary residence (up to an amount equal to
the value of my primary residence). In the case of fiduciary accounts, net worth and/or income suitability requirements may be satisfied
by the beneficiary of the account or by the fiduciary, if the fiduciary directly or indirectly provides funds for the purchase of the
Units.
I
hereby represent and warrant that I meet the qualifications to purchase Units because:
☐
The aggregate purchase price for the Common Stock I am purchasing in the offering does not exceed 10% of my net worth or annual income,
whichever is greater.
☐
I am an accredited investor.
4.
I understand that the Company reserves the right to, in its sole discretion, accept or reject this Subscription, in whole or in part,
for any reason whatsoever, and to the extent not accepted, unused funds held at the escrow agent shall be returned to the undersigned
in full, without any interest accrued thereon or deduction.
5.
I have received the Offering Circular.
6.
I accept the terms of the Certificate of Incorporation of the Company.
7.
I am purchasing the Units for my own account.
8.
I hereby represent and warrant that I am not on, and am not acting as an agent, representative, intermediary or nominee for any person
identified on, the list of blocked persons maintained by the Office of Foreign Assets Control, U.S. Department of Treasury. In addition,
I have complied with all applicable U.S. laws, regulations, directives, and executive orders relating to anti-money laundering, including
but not limited to the following laws: (1) the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept
and Obstruct Terrorism Act of 2001, Public Law 107-56; and (2) Executive Order 13224 (Blocking Property and Prohibiting Transactions
with Persons Who Commit, Threaten to Commit, or Support Terrorism) of September 23, 2001. By making the foregoing representations
you have not waived any right of action you may have under federal or state securities law. Any such waiver would be unenforceable. The
Company will assert your representations as a defense in any subsequent litigation where such assertion would be relevant. This Subscription
Agreement and all rights hereunder shall be governed by, and interpreted in accordance with, the laws of the State of Delaware without
giving effect to the principles of conflict of laws.
9.
Digital (“electronic”) signatures, often referred to as an “e-signature”, enable paperless contracts and help
speed up business transactions. The 2001 E-Sign Act was meant to ease the adoption of electronic signatures. The mechanics of this Subscription
Agreement’s electronic signature include your signing this Agreement below by typing in your name, with the underlying software
recording your IP address, your browser identification, the timestamp, and a securities hash within an SSL encrypted environment. This
electronically signed Subscription Agreement will be available to both you and the Company, as well as any associated brokers, so they
can store and access it at any time, and it will be stored by and accessible from Digital Offering. You and the Company each hereby consent
and agree that electronically signing this Agreement constitutes your signature, acceptance and agreement as if actually signed by you
in writing. Further, all parties agree that no certification authority or other third party verification is necessary to validate any
electronic signature; and that the lack of such certification or third party verification will not in any way affect the enforceability
of your signature or resulting contract between you and the Company. You understand and agree that your e-signature executed in conjunction
with the electronic submission of this Subscription Agreement shall be legally binding and such transaction shall be considered authorized
by you. You agree your electronic signature is the legal equivalent of your manual signature on this Subscription Agreement and you consent
to be legally bound by this Subscription Agreement’s terms and conditions. Furthermore, you and the Company each hereby agree that
all current and future notices, confirmations and other communications regarding this Subscription Agreement specifically, and future
communications in general between the parties, may be made by email, sent to the email address of record as set forth in this Subscription
Agreement or as otherwise from time to time changed or updated and disclosed to the other party, without necessity of confirmation of
receipt, delivery or reading, and such form of electronic communication is sufficient for all matters regarding the relationship between
the parties. If any such electronically sent communication fails to be received for any reason, including but not limited to such communication
being diverted to the recipient’s spam filters by the recipient’s email service provider, or due to a recipient’s change
of address, or due to technology issues by the recipient’s service provider, the parties agree that the burden of such failure
to receive is on the recipient and not the sender, and that the sender is under no obligation to resend communications via any other
means, including but not limited to postal service or overnight courier, and that such communications shall for all purposes, including
legal and regulatory, be deemed to have been delivered and received. No physical, paper documents will be sent to you, and if you desire
physical documents then you agree to be satisfied by directly and personally printing, at your own expense, the electronically sent communication(s)
and maintaining such physical records in any manner or form that you desire.
10.
Delivery Instructions. All shares will be issued at the transfer agent in book entry. On closing you will receive a notice of your holdings
delivered to the address of record above.
11.
Jury Trial Waiver. EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ALL RIGHT TO TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM
(WHETHER BASED IN CONTRACT, TORT BUT NOT INCLUDING CLAIMS UNDER THE FEDERAL SECURITIES LAWS) ARISING OUT OF OR RELATING TO THIS SUBSCRIPTION
AGREEMENT OR THE ACTIONS OF EITHER PARTY IN THE NEGOTIATION, ADMINISTRATION, PERFORMANCE AND ENFORCEMENT THEREOF. EACH OF THE PARTIES
HERETO ALSO WAIVES ANY BOND OR SURETY OR SECURITY UPON SUCH BOND WHICH MIGHT, BUT FOR THIS WAIVER, BE REQUIRED OF SUCH PARTY. THIS WAIVER
IS IRREVOCABLE, MEANING THAT IT MAY NOT BE MODIFIED EITHER ORALLY OR IN WRITING, AND THIS WAIVER SHALL APPLY TO ANY SUBSEQUENT AMENDMENTS,
RENEWALS, SUPPLEMENTS OR MODIFICATIONS TO THIS SUBSCRIPTION AGREEMENT. IN THE EVENT OF LITIGATION, THIS SUBSCRIPTION AGREEMENT MAY BE
FILED AS A WRITTEN CONSENT TO A TRIAL BY THE COURT. BY AGREEING TO THIS WAIVER, THE SUBSCRIBER IS NOT DEEMED TO WAIVE THE COMPANY’S
COMPLIANCE WITH THE FEDERAL SECURITIES LAWS AND THE RULES AND REGULATIONS PROMULGATED THEREUNDER.
12.
Choice of Law and Jurisdiction. This Agreement shall be governed by the laws of the State of Delaware as applied to contracts entered
into and to be performed entirely within the State of Delaware. Any action arising out of this Agreement shall be brought exclusively
in the Delaware Court of Chancery, or if the Delaware Court of Chancery determines that it does not have subject matter jurisdiction,
the U.S. District Court for the District of Delaware or any court of the State of Delaware having subject matter jurisdiction regarding
the matter.
Digital
Offering, LLC is registered with the SEC as a broker-dealer. This Client Relationship Summary provides details about our brokerage and
advisory services, fees, and other important information. Please review the information prior to submitting this Subscription at 99208b_6603eb2b75ee4a639d1b4e62f92c3a79.pdf
(digitaloffering.com).
I
acknowledge that I have reviewed the client relationship summary link provided above.
Your
Consent is Hereby Given: By signing this Subscription Agreement electronically, you are explicitly agreeing to receive documents electronically
including your copy of this signed Subscription Agreement as well as ongoing disclosures, communications and notices.
SIGNATURES:
THE
UNDERSIGNED HAS THE AUTHORITY TO ENTER INTO THIS SUBSCRIPTION AGREEMENT ON BEHALF OF THE PERSON(S) OR ENTITY REGISTERED ABOVE.
Subscriber: |
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Issuer: |
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/s/
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Name: |
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Name: |
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Email: |
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Company: |
PERFECT
MOMENT LTD. |
Date: |
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Title: |
Chief
Executive Officer |
Exhibit
4.2
Exhibit
6.31
Exhibit 6.32
Exhibit
11.1
Consent
of Independent Registered Public Accounting Firm
We
hereby consent to the incorporation in the foregoing Registration A Offering Statement of Perfect Moment Ltd. of our report dated July
1, 2024 relating to their consolidated financial statements as of March 31, 2024 and 2023 and for the fiscal years then ended, respectively,
(which report include an explanatory paragraph relating to substantial doubt about Perfect Moment Ltd.’s ability to continue as
a going concern). We also consent to the reference to our firm under the caption “Experts” in the prospectus.
/s/
Weinberg & Company
Los
Angeles, California
December
16, 2024
1925
Century Park East, Suite 1120
Los
Angeles, California 90067
Telephone:
310.601.2200
Fax:
310.601.2201
www.weinbergla.com
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