Smith & Wesson Enters Apparel Licensing Agreement
January 25 2006 - 6:00AM
PR Newswire (US)
Upscale Line of Hats & Shirts to Feature Smith & Wesson
'Vintage' Brand SPRINGFIELD, Mass., Jan. 25 /PRNewswire-FirstCall/
-- Smith & Wesson Holding Corporation (AMEX:SWB), parent
company of Smith & Wesson Corp., the legendary 153-year old
global provider of products and services for safety, security,
protection and sport, today announced that it has entered into an
agreement with Joe Blow Tees, Inc., a manufacturer and marketer of
high-quality apparel for companies, including General Motors,
Corvette, Ford, National Geographic, and Snap-On Tools. Joe Blow
Tees has licensed use of the Smith & Wesson brand and logo to
appear on a newly created line of t-shirts, sweatshirts and caps.
Under the terms of the agreement, Joe Blow Tees will design,
manufacture and market a complete line of Smith & Wesson logo
t-shirts, sweatshirts and caps that it will market to hunting and
sporting goods retailers, as well as to upscale general retail
outlets. Products will also be available on the Smith & Wesson
website and are expected to carry a retail price of between $15 and
$50. Smith & Wesson's Vice President of Licensing, Bobbie
Hunnicutt, said, "We selected Joe Blow Tees because of its
extensive experience with not only specialty brands, but also with
the specialty brand marketing techniques and distribution networks
that truly drive brand value for licensors. As one of the oldest
brands in country, Smith & Wesson represents Americana for many
of our loyal customers and newcomers alike. Joe Blow Tees
understands the rich, 153-year history of Smith & Wesson and
has the ability to assure that this vintage line of shirts and hats
reaches into broad, new markets with our message of safety,
security, protection and sport. In addition, Joe Blow Tees is well
regarded for its graphic design work, its high-quality, upscale
product lines, and its fulfillment capability." Stewart Cohen,
President of Joe Blow Tees, said, "We're thrilled to be working
with a company that has the rich history and strong brand value
that Smith & Wesson has earned. We have built our reputation
with world-class, well-established companies by developing apparel
that is contemporary, yet successfully conveys each company's
unique brand and philosophy. Smith & Wesson fans have
tremendous pride, not unlike the many police, fire departments and
emergency/rescue teams we support. Because of that pride, the Smith
& Wesson brand lends itself well to a tasteful, stylish line of
shirts with a vintage and contemporary look and feel that captures
the loyalty of Smith & Wesson enthusiasts. We feel that there
is a call for this type of product in the market and we look
forward to developing and marketing a line that we believe will
become quite popular." The first designs in the Smith & Wesson
series will be unveiled at SHOT Show 2006, to be held at the Las
Vegas Convention Center, February 9-12, 2006. Joe Blow Tees, Inc.
will join other recently named licensees, Parley Cosmetics, Inc.
and Sentry Safe, in the Smith & Wesson booth, along with other
long-time Smith & Wesson licensees. About Smith & Wesson
Smith & Wesson is a global provider of products and services
for the safety, security, protection and sport markets. The Company
manufactures firearms and handcuffs and is home to America's
longest-running firearms training facilities for America's public
servants. The Company also markets a variety of products for sport
shooters including firearm safety/security devices, shooter
protective gear, knives, apparel, footwear and other accessory
lines. The Company is based in Springfield, Mass., with
manufacturing facilities in Springfield and Houlton, Maine. Contact
(800) 331-0852 or log on to http://www.smith-wesson.com/. Certain
statements contained in this document may be deemed to be
forward-looking statements under federal securities laws, and Smith
& Wesson intends that such forward-looking statements be
subject to the safe-harbor created thereby. Forward-looking
statements include the reputations of both companies and the
success of their collaboration. The Company cautions that these
statements are qualified by important factors that could cause
actual results to differ materially from those reflected by the
forward-looking statements contained herein. Such factors include
the ability to manufacture the products within required quality
standards; market demand for the products; as well as other risks
as identified from time to time in the Company's SEC reports,
including Quarterly Reports on Form 10-Q, Current Reports on Form
8-K, and Annual Reports on Form 10-K. Contact: Elizabeth Sharp VP,
Investor Relations 480-949-9700 x.115 Stewart Cohen President Joe
Blow Tees, Inc. 410-923-5300 Ext. 15 DATASOURCE: Smith & Wesson
Holding Corporation CONTACT: Elizabeth Sharp, VP, Investor
Relations of Smith & Wesson Holding Corporation,
+1-480-949-9700, ext. 115, ; or Stewart Cohen, President of Joe
Blow Tees, Inc., +1-410-923-5300, ext. 15, Web site:
http://www.smith-wesson.com/
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