SHNJ Rogue Baron Plc

 
TIDMSHNJ 
 
For Immediate Release 
 
                                5th April 2022 
 
                                ROGUE BARON PLC 
 
                       ("Rogue Baron" or "The Company") 
 
                             UK Distribution Deal 
 
Rogue Baron PLC (AQSE: SHNJ), a leading company in the premium spirit sector is 
pleased to announce that it has signed a distribution agreement for Shinju, its 
multiple award winning Japanese whisky with Oak and Still, the marketing arm of 
Fine Wine Sellers Limited. 
 
Under the terms of the agreement, Oak and Still will commence distributing to 
the on-trade and off-trade markets from April 2022 across the UK.  The 
agreement relates to the current award winning Shinju, the Shinju 8 year aged 
expression due for imminent release and the Shinju 12 and 15 year old 
expressions which whilst not currently available is intended for release in the 
near to medium future. 
 
Following the agreement with Oak and Still, the UK is expected to make up an 
increasing and significant proportion of Shinju's revenues. 
 
Rogue Baron expects to be able to announce further distribution deals in both 
Europe and the USA in Q2, 2022. 
 
Ryan Dolder, CEO of Rogue Baron commented: 
 
"With the first step into the European market, we're really excited about 
partnering with Oak and Still on distribution of Shinju into the UK. As the UK 
is a top priority for our Company, partnering with a premium distributor like 
Oak and Still fits with the goals of our Brand. We look forward to growing 
Shinju with Oak and Still across the UK." 
 
Introduction to Rogue Baron 
 
Rogue Baron is a diversified holding company in the premium spirits industry. 
The Company's core focus is on developing brands in high-growth categories 
where opportunity exists to grow sales and increase its shareholders' value. 
The Company has multiple brand subsidiaries led by its flagship brand, Shinju 
Japanese Whisky. 
 
The Company's goal is to build each of its brands to the case sale threshold 
that makes them an attractive buyout target. 
 
The Directors of the Company accept responsibility for the contents of this 
announcement. 
 
For further information, please contact: 
 
The Company 
 
Ryan 
Dolder 
 
rdolder@roguebaron.com 
 
AQSE Corporate Adviser: 
 
Peterhouse Capital Limited 
 
Guy Miller 
 
 +44 (0) 20 7469 0936 
 
AQSE Corporate Broker: 
 
Peterhouse Capital Limited 
 
Lucy Williams 
 
 +44 (0) 20 7469 0936 
 
Investor Relations 
                                               +44 (0)7464 609025 
 
ir@roguebaron.com 
 
 
 
END 
 
 

(END) Dow Jones Newswires

April 05, 2022 02:00 ET (06:00 GMT)

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