LOS ANGELES, Nov. 28 /PRNewswire-FirstCall/ -- New Medium Enterprises, Inc. (NME) (OTC:NMEN) (BULLETIN BOARD: NMEN) , provider of the affordable, high-quality HD VMD (Versatile Multilayer Disc) format, announced today that leading US electronics distributor PC Rush has placed its order for 10,000 Multilayer Players. Starting from December, PC Rush will be selling NME's 1080p HD VMD Multilayer Players through their E-commerce site, and will distribute to retail outlets in the United States through associate company Distenex. Additionally, the order will complement HD VMD film content currently available in the US. (Photo: http://www.newscom.com/cgi-bin/prnh/20071128/LAW098) Fred Bokhoor, PC Rush CEO states, "We are very excited about stocking this unique product, one which we feel can make High Definition accessible to a whole new segment of the home entertainment market." Alexandros Potter, Head of US Operations adds, "PCRush.com will make strong internet sales here in the USA for HD VMD products thanks to its high traffic E-commerce site and its dedicated sales force. In addition, distribution of our products to brick and mortar outlets will be carried out by Distenex, a sister company of PCRush.com." About NME: New Medium Enterprises Inc. is listed on the OTC BB exchange in the U.S. under the symbol NMEN. NME's HD VMD drives offer the world's first affordable format in true High Definition based on current red laser technology and the existing DVD industrial infrastructure. Incorporating break-through optical storage capacity, red laser-based players, the HD VMD file format, copyright encryption, authoring tools and compression technologies, NME is providing the only high-quality and high-value offering for the consumer electronics market. For additional information about NME, please visit: http://www.nmeinc.com/ What you should know about HD VMD: HD VMD (Versatile Multilayer Disc) is NME's proprietary high definition disc format based on established red laser technology. NME are also the developers of the world's first ever commercial multilayer disc format. HD VMD's seamless and cost-effective manufacturing solutions for High Definition products are based on the existing DVD production and industrial infrastructure. HD VMD prices and costs are very close to DVD's and bring a quality that rivals both Blu-ray and HD-DVD. HD VMD is a full HD format with 1920 x 1080i/p resolution, up to 40 Mbps bit rate playback, DVD up-scaling so users can watch their existing DVD collection and achieve premium picture quality through their HD TVs. The HD VMD player is suitable for playback on all HD-capable displays and will support existing optical disc formats: CD, DVD. HD VMD players also feature Advanced Encryption Standard (AES) and all region codes for greater film viewing flexibility. HD VMD is currently being adopted by content providers and distributors in more than a dozen countries worldwide, including Australia, Denmark, Finland, France, Iceland, India, New Zealand, Norway, Poland, Sweden, the United Kingdom and the United States. SAFE HARBOR The 'Press Release' contains forward-looking statements as defined by the federal securities laws which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may discuss our future expectations, contain projections of our future results of operations or of our financial position, or state other forward-looking information. However, there may be events in the future that we are not able to accurately predict or control. Forward-looking statements are only predictions that relate to future events or our future performance and are subject to substantial known and unknown risks, uncertainties, assumptions, and other factors that may cause actual results, outcomes, levels of activity, performance, developments, or achievements to be materially different from any future results, outcomes, levels of activity, performance, developments, or achievements expressed, anticipated, or implied by these forward-looking statements. As a result, we cannot guarantee future results, outcomes, levels of activity, performance, developments, or achievements, and there can be no assurance that our expectations, intentions, anticipations, beliefs, or projections will result or be achieved or accomplished. In summary, you should not place undue reliance on any forward-looking statements. http://www.newscom.com/cgi-bin/prnh/20071128/LAW098 http://photoarchive.ap.org/ DATASOURCE: New Medium Enterprises, Inc. CONTACT: Yelena Popovic, Executive VP US Operations, +1-310-967-3084, , or Patrick Henningsen, Director of Communications, +44208749 9955, , both of NME, Inc. Web site: http://www.nmeinc.com/

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