Syntonic Continues Global Expansion with New Subsidiary in Brazil
September 10 2018 - 10:00AM
Business Wire
Syntonic Brazil to offer content providers a
cost-effective solution for mobile customer acquisition, engagement
and monetization
Syntonic, a mobile platform and services provider, today
announced its expansion in South America with the formation of
Syntonic Brazil, marking an important milestone as the company
accelerates plans to serve wireless operators, content providers
and consumers around the globe.
Syntonic Brazil, based in São Paulo, finalized the asset
purchase of the Zenvia Mobile Servicos Digitais business unit,
acquiring its Mobile Commerce Platform that enables cross-carrier,
direct-carrier-billing for online consumer purchases.
Direct-carrier-billing, made popular by its simplicity,
convenience and security, is a payment method that allows mobile
customers to purchase online content directly from their mobile
carrier account. This new Syntonic service will reach virtually all
Brazilian mobile customers, providing new revenue opportunities for
app publishers and content providers.
With the Zenvia Mobile Commerce Platform integrated into
Syntonic’s globally deployed Connected Services Platform, Syntonic
Brazil will provide mobile operators with a comprehensive mobile
advertising service that allows them to tap into the growing
US$183.3 billion mobile advertising market by offering content
providers and brands a cost-efficient means for acquiring, engaging
and monetizing mobile customers.
“The acquisition of the Zenvia assets represents a significant
advancement in Syntonic’s global expansion strategy, and enhances
the value proposition of the Syntonic platform for mobile carriers,
content providers and consumers in Brazil, and soon throughout
South America,” said Gary Greenbaum, co-founder and CEO of
Syntonic.
“We believe the powerful and innovative combination of Zenvia’s
Mobile Commerce Platform with the Syntonic Connected Services
Platform presents mobile operators and content providers with a
unique opportunity to better participate in, and monetize, the new
app economy,” added Greenbaum. “Moreover, adding the new
direct-carrier-billing service into our platform provides a simple
and secure payment method that protects people from identity theft
or fraud associated with other online financial transactions.”
For more information about Syntonic and Syntonic Brazil, please
contact info@syntonic.com.
About Syntonic
Founded in 2013, Syntonic Limited (SYT.ASX) is a Seattle-based
software company that enables mobile operators to participate in
the growing US$2 trillion ‘app-economy” -- specifically, from
mobile advertising, mobile commerce, and enterprise mobility --
with its industry-leading products: Freeway by Syntonic®, which
provides consumers sponsored data access and paid subscription
access to premium mobile content; and Syntonic DataFlex®, which
enables businesses to cost-efficiently deploy, manage, and operate
an employee mobility program.
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