Licensing agreements
announced and signed in the past 14 months include $1 million for
three year exclusive Italian rights to distribute brands and infuse
products with CBD and THC, $1 million for US rights to infuse
products with CBD and THC, $800,000 for international rights to
products for a hemp infused men's line and $900,000 for European
rights to infuse formulas with CBD. All currency references are in
Canadian dollars.
"We continue to negotiate
more licensing and distribution agreements, and we plan on signing
several new deals before year end," says Penny White, Yield Growth
CEO. "Our continued development of our catalogue of hemp formulas
for CBD and THC infusion supports our international licensing
strategy."
Yield Growth continues
development of its catalogue with 26 new products in the process of
stability testing at a laboratory in British Columbia. These
include six essential oil perfumes, four natural remedy blends with
essential oils, foot cream and hand cream made with proprietary
hemp root oil and exotic botanicals. Yield Growth has also
developed eight men's products, including four essential oil
colognes, shaving cream, hair balm, beard oil, and eight white
label versions of men's products without hemp root
oil.
"Stability testing is a
crucial part of the production process. It guarantees that the
formulation works as intended by providing a two-year shelf life.
To ensure their efficacy, we use a minimum amount of clean,
plant-based preservatives in all our products," says Bhavna
Solecki, Director of Product Development. "In order to create these
high-quality, natural products, Yield Growth invests a lot of time
in research and development. R&D is a major facet of our
operations, as we seek to develop and enhance our existing
products, while creating new formulations."
These products capitalize
on the growing consumer trend in products with natural, pure
ingredients. All of the formulas in Yield Growth's catalogue are
cruelty free and made with high-quality essential oils and
botanical extracts. All formulas are free from harmful substances,
including sulfates, SLS, SLES, parabens, formaldehydes or
formaldehyde-releasing agents, phthalates, mineral oil, artificial
fragrances, dyes, retinyl palmitate, oxybenzone, coal tar,
hydroquinone and triclosan.
Many Yield Growth beauty
and wellness formulas contain hemp root oil made with Yield
Growth's patent-pending extraction technology, and are designed to
be infused with cannabinoids, such as CBD and THC. Research group
Jefferies estimates that the CBD Beauty Market will reach US$25
billion in 10 years. According to a study by Arcview Market
Research and its research partner BDS Analytics, by 2027 worldwide
sales of legal cannabis are forecast to reach $57 billion. The
Independent Innovation Awards state that consumer spending for the
international beauty market is projected to reach $758 billion in
sales by 2024, and Yield Growth's robust catalogue of products
represents a potential turnkey opportunity for brands wishing to
enter the industry.
About The Yield
Growth Corp.
The Yield Growth Corp.
harnesses the power of hemp- and cannabis-infused products in the
global wellness market, which is worth $4.2 trillion, according to
the Global Wellness Institute. The Yield Growth management team has
deep experience with global brands including Johnson & Johnson,
Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia,
Coca-Cola and Pepsi Corporation. Urban Juve has signed a sales and
marketing alliance with the beauty subscription service, ipsy, and
Urban Juve products will be included in ipsy Glam Bags. Yield's THC
line of Wright & Well products are launching in Oregon through
an established distributor with a 400 cannabis retail store
network.
Yield Growth has acquired
or developed over 200 cannabis beauty, wellness, and beverage
formulas for commercialization. A key ingredient in many of these
products is Urban Juve's hemp root oil, created using Urban Juve's
proprietary, patent-pending extraction technology. Yield Growth
generates revenues through multiple streams including licensing,
services and product sales.
For more
information about Yield Growth, visit www.yieldgrowth.com or follow @yieldgrowth on Instagram. Visit www.urbanjuve.com and #findyourjuve across
social platforms to learn, engage and shop.
Investor Relations
Contacts:
Penny White, President
& CEO
Kristina Pillon, Investor
Relations
invest@yieldgrowth.com
1-833-514-BOSS 1-833-514-2677
1-833-515-BOSS 1-833-515-2677
The Canadian Securities
Exchange has not reviewed, approved or disapproved the content of
this news release.
Cautionary
Statement Regarding Forward-Looking
Statements
This press release
includes forward-looking information and statements (collectively,
"forward looking statements") under applicable Canadian securities
legislation. Forward-looking statements are necessarily based upon
a number of estimates, forecasts, beliefs and assumptions that,
while considered reasonable, are subject to known and unknown
risks, uncertainties, and other factors which may cause the actual
results and future events to differ materially from those expressed
or implied by such forward-looking statements. Such risks,
uncertainties and factors include, but are not limited to: risks
related to the development, testing, licensing, intellectual
property protection, and sale of, and demand for, Urban Juve,
Wright & Well, and UJ Beverages products, general business,
economic, competitive, political and social uncertainties, delay or
failure to receive board or regulatory approvals where applicable,
and the state of the capital markets. Yield Growth cautions readers
not to place undue reliance on forward-looking statements provided
by Yield Growth, as such forward-looking statements are not a
guarantee of future results or performance and actual results may
differ materially. The forward-looking statements contained in this
press release are made as of the date of this press release, and
Yield Growth expressly disclaims any obligation to update or alter
statements containing any forward-looking information, or the
factors or assumptions underlying them, whether as a result of new
information, future events or otherwise, except as required by
law.
