Axway Survey Confirms Trends for API Strategies in Open Banking, Healthcare and Enterprise Security
November 01 2023 - 7:00AM
Business Wire
More than 60% of Americans want their personal data to be
securely shared with healthcare providers and third-party financial
service organizations, but don’t know where their data is
stored.
Axway (Euronext: AXW.PA), a global API management and
integration software leader, today released the results of a
consumer survey showing how they expect their personal data to be
shared and secured. The 2023 survey polled 1,000 American adults
about their expectations and top concerns about how companies use,
handle and track their data – signaling a need for more trustworthy
digital experiences.
The survey found that while more than 60% of Americans feel open
banking is positive and 62% want healthcare providers to share
their health records with other providers, nearly 56% don’t know
where their data is stored and 87% wish they knew what data
companies collected about them.
The survey data reflects responses from everyday consumers
throughout the United States. Banking and Financial Services rank
first when it comes to American trust in the protection of private
information (57%). Healthcare and Lifesciences (42%) is second,
followed by Insurance (33%). Americans trust Transportation and
Logistics (16%) least when protecting their private information.
57% said they would stop doing with companies that had a
cyberattack or a data breach until the issued had been
resolved.
“No matter the industry – energy, finance, healthcare, retail,
or so on – companies are trying to provide a digital experience
that is both easy and connected with vendors or partners, as well
as secure and private in their data management,” said Brian Otten,
VP, Digital Transformation Catalysts. “Companies need to bridge the
gap between efficient API consumption and opening data in such a
way that users are pleased with the digital experience and also
trust that their data is being used with discretion and with their
consent.”
The survey results indicate how consumers perceive their data
being used by companies. There is increasing trust in companies
being transparent about using online data (53%) and app tracking
transparency has empowered to Americans with more control over how
their data is being shared. However, almost 84% of respondents said
they would trust mobile apps and websites if they could block
access to their personal data at any moment.
Click here to download the full report.
Survey Methodology
The 2023 Axway Consumer Survey was conducted September of 2023.
Respondents included 1,001 adults over 18 years of age living in
the United States.
About Axway
Axway enables enterprises to securely open everything by
integrating and moving data across a complex world of new and old
technologies. Axway’s API-driven B2B integration and MFT software,
refined over 20 years, complements Axway Amplify, an open API
management platform that makes APIs easier to discover and reuse
across multiple teams, vendors, and cloud environments. Axway has
helped over 11,000 businesses unlock the full value of their
existing digital ecosystems to create brilliant experiences,
innovate new services, and reach new markets. Learn more at
axway.com.
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Todd Holbrook Tel. (480) 371-0113 tholbrook@axway.com
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