AMAC Unveils New Walgreens Ready Response(TM) Medical Alert System Television CampaignWalgreens Ready Response, two :30 second C
July 16 2008 - 8:15AM
Business Wire
American Medical Alert Corp. (NASDAQ:AMAC) today announced the
launch of a new Walgreens Ready Response television campaign aimed
to support the growing acceptance of remote monitoring technologies
amongst family caregivers and seniors alike. As part of this debut
positioning, the television campaign features a new tagline --
�Endorsed by Grandchildren Everywhere.� The first round of
television spots focuses on shifting the traditional product
category messaging from one of people in distress to showcasing the
special bond between grandparents and grandchildren along with how
the system reflects seniors� independent spirit. The campaign,
which commenced Monday, is set to be tested on national cable as
well as in key spot broadcast markets to coincide with Walgreens
chain-wide store signage distribution which began earlier this
week. A copy of the new campaign is available for viewing via the
multimedia link at the end of this release. Pricing &
Availability Walgreens Ready Response� Medical Alert System is
available for $34.95 (U.S.) per month and a one time activation fee
of $34.95 (U.S.). The system includes a two-way voice console unit,
personal help activator, bathroom activator, telephone and power
cord and 24/7 monitoring services. There are no long-term contracts
required and flexible payment options are available. Consumers may
obtain system information through Walgreens locations, online at
www.walgreensreadyresponse.com or by calling 1-800-55-ALERT. About
Walgreens (www.walgreens.com) Walgreens is the nation's largest
drugstore chain with fiscal 2007 sales of $53.8 billion. The
company operates 6,297 drugstores in 49 states, the District of
Columbia and Puerto Rico. Walgreens provides the most convenient
access to consumer goods and cost-effective health care services in
America through its retail drugstores, Walgreens Health Services
division and Walgreens Health and Wellness division. Walgreens
Health Services assists pharmacy patients and prescription drug and
medical plans through Walgreens Health Initiatives Inc. (a pharmacy
benefit manager), Walgreens Mail Service Inc., Walgreens Home Care
Inc., Walgreens Specialty Pharmacy LLC and SeniorMed LLC (a
pharmacy provider to long-term care facilities). Walgreens Health
and Wellness division includes Take Care Health Systems, which is
comprised of: Take Care Consumer Solutions, managers of 183
convenient care clinics at Walgreens drugstores, and Take Care
Employer Solutions, managers of worksite-based health and wellness
services at 355 employer campuses. About American Medical Alert
Corp. (www.amac.com) AMAC is a healthcare communications company
dedicated to the provision of support services to the healthcare
community. AMAC's product and service portfolio includes Personal
Emergency Response Systems (PERS) and emergency response
monitoring, electronic medication reminder devices, disease
management monitoring appliances and healthcare communication
solutions services. AMAC operates nine communication centers under
local trade names: HLINK OnCall, Long Island City, NY and Clovis,
NM, North Shore TAS, Port Jefferson, NY, Live Message America,
Audubon, NJ, ACT Teleservice, Newington, CT and Springfield, MA, MD
OnCall, Cranston RI and Capitol Medical Bureau Rockville, MD,
American MediConnect and Phone Screen Chicago, IL to support the
delivery of high quality, healthcare communications. Forward
Looking Statements This press release contains forward-looking
statements that involve a number of risks and uncertainties.
Forward-looking statements may be identified by the use of
forward-looking terminology such as "may," "will," "expect,"
"believe," "estimate," "anticipate," "continue," or similar terms,
variations of those terms or the negative of those terms. Important
factors that could cause actual results to differ materially from
those indicated by such forward-looking statements are set forth in
the Company's filings with the Securities and Exchange Commission
(SEC), including the Company's Annual Report on Form 10-KSB, the
Company's Quarterly Reports on Forms 10-Q, and other filings and
releases. These include uncertainties relating to government
regulation, technological changes, costs relating to ongoing FCC
remediation efforts, our expansion plans and product liability
risks.
American Medical Alert (NASDAQ:AMAC)
Historical Stock Chart
From Jun 2024 to Jul 2024
American Medical Alert (NASDAQ:AMAC)
Historical Stock Chart
From Jul 2023 to Jul 2024