Amplitude Named a Strong Performer in Analyst Report for Digital Intelligence Platforms
January 31 2023 - 8:00AM
Business Wire
Amplitude received 5/5 scores in nine criteria
including product intelligence, data governance and security, and
performance
Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics
platform, today announced that it received the third-highest
strategy score of all evaluated vendors in The Forrester Wave™:
Digital Intelligence Platforms, Q4 2022. Amplitude customers
referenced the platform’s fast time-to-value, citing easy
deployment, self-service, and modern UX/UI.
The report states that “[Amplitude's] strong product vision
aligns with customer needs, outlining, for example, the combination
of qualitative and quantitative insights, and closing the
continuous loop innovation concept: iteration of data, insights,
and action”1. With Amplitude’s digital analytics platform, it is
easier than ever for organizations to quickly identify the right
product data, get the right insights, and take the most impactful
action.
According to Forrester, 21% of data and analytics
decision-makers say the lack of a single view of the customer makes
it harder to execute visions for data, data management, data
science, and analytics2. They are seeking an all-in-one solution
that provides accurate, real-time insights to continually improve
the product experience. With Amplitude, teams access a deeper view
of their customers’ complete experience across any device.
“Making data-driven decisions based on trusted insights
shouldn’t require a team of veteran analysts,” said Justin Bauer,
Chief Product Officer at Amplitude. “Whether you’re experienced or
a first-time user, Amplitude gets to the heart of what’s driving
certain behaviors in your product and provides an easy way to share
those insights and take action. We believe our ranking as a Strong
Performer in our first-ever Forrester DIP Wave validates digital
analytics’ essential role in delivering meaningful and consistent
customer experiences.”
Forrester defines digital intelligence as “technologies that
capture, manage, analyze, and act on digital interaction data and
leverage these capabilities to continually optimize decisions,
actions, and customer engagement experiences at scale1.” Amplitude
received 5/5 scores in nine criteria, including product
intelligence, mobile app analytics, data governance and security,
performance, supporting products and services, and more. The report
states that Amplitude “offers users access to prebuilt complex
analysis, such as retention and revenue lifetime value, as well as
strong insights capabilities.”
“At Burger King UK, our team is responsible for driving
long-term, sustainable growth. We needed a solution that helps us
understand the entire customer journey and scales as we do,” said
Timothy Love, Director of Digital at Burger King UK. “With
Amplitude’s self-service analytics capabilities, our team was able
to understand, collaborate on, and share insights in order to make
data-driven decisions faster.”
Amplitude also ranked #1 in ten categories within the G2 Winter
2023 Report, including the #1 Product Analytics solution for the
tenth quarter in a row. Combined with the company’s placement in
The Forrester Wave™, these industry and customer analyses highlight
the need for actionable insights into the complete customer
journey.
Access The Forrester Wave™ report here. To learn more about
Amplitude, request a custom demo today.
- The Forrester Wave™: Digital Intelligence Platforms, Q4 2022,
December 13, 2022, Chiara De Gasperin
- Now Tech: Digital Intelligence Technologies, Q2 2021
Forrester
About Amplitude Amplitude is a leading digital analytics
platform. More than 1,900 customers, including Atlassian, Jersey
Mike’s, NBCUniversal, PayPal, Shopify, and Under Armour rely on
Amplitude to gain self-service visibility into the entire customer
journey. When teams understand how people are using their product,
they can deliver better product experiences. With Amplitude, teams
can understand what product features are working, where users are
getting stuck, and what actions lead to the right outcomes. Nothing
is more critical to driving revenue growth. Amplitude is the
best-in-class analytics solution for product, data, and marketing
teams, ranked #1 in multiple categories in G2’s 2023 Winter Report.
Learn how to optimize your digital products and business at
amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230131005217/en/
Analyst Relations Kayli Berlin kayli.berlin@amplitude.com
Communications Darah Easton press@amplitude.com
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