Customers can shop early and save big with
Black Friday-worthy deals available today—epic deals can be found
across every category with incredible discounts on top brands, the
season’s must-have products, and a wide selection from small
businesses and handmade artisans
Amazon revealed its biggest-ever selection of
holiday gift guides, including the popular Holiday Toy List, Home,
Fashion, Beauty, and Electronics Gift Guides, and expertly curated
Stocking Stuffer Picks, Customers’ Most-Loved items, among
others—plus, Amazon’s new Holiday Prep Shop has everything from
Festive Fall décor to inspiration for Thanksgiving prep, seasonal
treats, and more
In addition to Black Friday-worthy deals that
start today, Amazon unveiled the new Holiday Gift List to let
customers share gift ideas for everyone in their household with
relatives and friends, conveniently organized by recipient
For the first time ever, Prime members in the
U.S. using the Amazon mobile shopping app can send gifts with just
an email or mobile phone number—no need to know the recipient’s
address
Amazon is also investing heavily in its
employees—this year, it's on track to invest more than $1 billion
in higher pay for front-line teams and recently announced 125,000
full-time and part-time jobs in fulfillment and logistics across
the U.S., with average starting wages of more than $18 per hour
(NASDAQ: AMZN) – Amazon today released Black Friday-worthy
deals, giving customers the opportunity to start shopping now and
saving big heading into the holiday season. You don’t have to wait
to save—starting today, find incredible deals and deep discounts
across every category, including fashion, home, beauty, toys,
electronics, Amazon Devices, and many more. Plus, customers can
support small businesses with thousands of deals available from
independent sellers and handmade artisans throughout the holiday
season. For inspiration, Amazon also unveiled its biggest-ever
selection of gift guides, including its popular Holiday Toy List,
Home, Fashion, Beauty, and Electronics Gift Guides, as well as
guides like Stocking Stuffer Picks and Customers’ Most-Loved
products. And for customers who want to start preparing for holiday
festivities, Amazon’s Holiday Prep Shop expertly curates top
products across various categories to help customers prepare for
Thanksgiving, Christmas, Hanukkah, or other seasonal
celebrations.
Customers can start scoring deals today at amazon.com/epicdeals,
on the Amazon mobile shopping app, or by simply asking, “Alexa,
what are my deals?” To check out the wide selection of gift guides
and prepare for the holidays, customers can visit amazon.com/gifts
and our Holiday Prep shop at amazon.com/holidayprep.
“We’re excited to help customers get great holiday deals even
earlier this year, including thousands of small business products,”
said Dave Clark, CEO of worldwide consumer at Amazon. “Customers
can confidently shop early knowing they are receiving incredible
deals starting today, letting them get a head start on their
holiday to-do lists so they can truly enjoy the holiday season. And
I want to thank our incredible team around the world for everything
they do each day to support each other and our customers—I couldn’t
be prouder to work with you all.”
More Ways to Find What You Love
Amazon’s gift guides make it fun and easier than ever to shop
and save across categories, and the new Holiday Prep Shop is a
one-stop location for seasonal prep, readiness, and entertaining.
Customers can also watch livestreams on Amazon Live from
influencers and experts, who will share tips on gifting and
seasonal entertaining, along with their favorite picks from each
guide.
- Stocking Stuffers:
Shop an assortment of giftable items for any occasion throughout
the holiday season. Stocking Stuffers curates a wide selection of
must have products across fashion, electronics, toys, beauty, and
much more. From fun white elephant items, to that hot item for the
best host, luxury beauty gifts for your glam loved one, and a wide
array of gifts available under $10, under $25, and under $50, this
guide has every customers’ lists covered.
- Customers’ Most-Loved
Gifts: Discover our 100ish crowd-pleasing and
must get gifts of the season, whether searching for your
fashion-lover friend, the homebody in your life, or PJs for
everyone, as well as some of the best finds under $10, under $25,
and under $50. Plus, throughout the gift guide customers can find
items that are trending now, along with gifts for the beauty
enthusiast, for kids, for the host, and much more. Customers can
shop with confidence that they’re getting the most-loved products
off this list.
- Holiday Toy List:
Our biggest Toy List yet is filled with more than 1,500 of the most
sought-after family-friendly items, many brand-new for the holiday
season and available exclusively at Amazon. Shop by age, character,
brand, and category. Find products from LEGO, Mattel, Hasbro,
L.O.L. Surprise!, Ravensburger, Osmo, and many more. New for
holiday and available only on Amazon, shop toys inspired by Do, Re
& Mi, the Amazon Original Series for preschoolers starring
Kristen Bell that follows the heartwarming adventures of three
curious songbirds. Shop newly launched LEGO sets from LEGO Monkie
Kid, an animated series inspired by the Chinese legend of the
Monkey King streaming exclusively on Amazon Kids+ and Prime Video
in the U.S., and bring these legendary tales to life.
- Fashion: A one-stop
destination for head-to-toe style. Find apparel, shoes,
accessories, jewelry, watches, handbags, and luggage from a wide
range of designer, contemporary, and emerging brands for any
occasion, any style, and any budget. Shop deals on customer
favorites throughout the holiday season, including select brands
from Shopbop, select styles from Amazon Brands, as well as adidas,
Levi’s, Calvin Klein, Champion, Swarovski, and many more. Customers
can also shop styles from Making the Cut Season Two winner Andrea
Pitter’s collection, Pantora, as well as SETA Apparel and
GaryGraham422, designed by runners-up Andrea Salazar and Gary
Graham.
- Home (Gifts):
Customers can discover the perfect gift for anyone on their list.
Shop home décor, kitchen, smart home, crafts, pets, kids’ rooms,
and more from brands including iRobot, Keurig, Vitamix, Ninja, and
Kate Spade. Make the holidays even brighter with items for
organization and cleaning, home improvement, and guest room
prep.
- Electronics: Find
great gifts for every techie with this one-stop shop for everything
on customers electronics must-have lists for the season—whether
that’s TVs, laptops, cellphones, headphones, video games,
smartwatches, and more. Some of the trending products customers can
find include the Bose portable Bluetooth speaker and PVO portable
projector, just to name a few.
- Beauty: Be a
go-gifter with most-loved and trending beauty and haircare products
and brands such as Amorepacific, Honest Beauty, O.P.I., R+Co., and
so many others. Customers can shop the Premium Beauty store,
makeup, appliances, and more on the Holiday Beauty Gift Guide.
Watch product reviews and demonstrations from Amazon’s favorite
influencers to get a head start on gifting.
- Sport &
Outdoors: Customers can find gifts such as
fitness equipment, outdoor accessories and apparel, and indoor and
outdoor games from brands like iFit, Echelon, Bushnell, Coleman,
Hurley, and more. Customers can also sort by category or price and
discover a Deal of the Day.
Shop and Support Small
Businesses
Customers can use dedicated gift guides or search specifically
for handmade items to find amazing gifts while supporting small
businesses, new brands, and independent makers this season. Plus,
top-trending gifts and most-loved stocking stuffers can be found in
the Support Small Storefront and across Amazon. More than half of
all products purchased in our store are sold by small and
medium-sized businesses.
- Small Business:
Customers can now shop giftable products from US-based small
businesses in the Amazon Small Business Gift Guide, including
curated selections from women-, Black-, family- and military
family-owned businesses, as well as top gift picks from celebrities
Drew Barrymore, Gabrielle Union, and Billy Porter.
- Amazon Launchpad:
Customers can discover unique and innovative products in all
categories from small brands in the Amazon Launchpad Gift Guide.
Amazon Launchpad helps innovative products from startups,
entrepreneurs, and small brands reach customers, and this gift
guide expertly curates their selection as it’s sorted by price,
recipient, top-rated gifts, and more to make it easy to find the
perfect gift for the person who already has everything.
- Handmade Gifts: Find
one-of-a-kind gifts, handcrafted by artisans and other makers all
over the world, that are perfect for everyone this holiday season.
Discover personalized gifts, home goods, holiday décor, jewelry,
and more. In addition, customers can shop a selection of handmade
items from local artisans, picked by the ultimate hostess and
author of That Cheese Plate, Marissa Mullen. This limited-time
storefront provides all the necessities to entertain all year
round.
Brand New Features for Easy
Gifting
Amazon is making gifting even easier with the addition of new
services and deals to ensure that every gift given is the perfect
one.
- No Address, No Problem - Email or Text
Gifts: Prime members using the Amazon mobile
shopping app in the U.S. can send recipients a gift without knowing
their delivery address—a new feature just in time for the holiday
season. Simply select the product to gift, select “add gift receipt
for easy returns” during check out, then type in a known email
address or mobile number of the recipient. That individual can
either accept the purchase or exchange for an Amazon gift card,
without letting the sender know they did.
- Amazon Holiday Gift
List: New this holiday, all customers can access
the Holiday Gift List to easily create and share one list of gift
ideas for everyone in their household, conveniently organized by
recipient. Customers can add nearly any product on Amazon to their
list, from the product page, and enjoy extended 90-day returns on
gifts purchased off their list at
amazon.com/registries/holiday.
- Amazon Gift Cards:
Now through December 18, first-time Amazon Gift Card shoppers will
receive a $10 promotional credit with the purchase of $50 or more
in Amazon Gift Cards, while supplies last. Restrictions apply.
Prime Member Savings and Fast, Free
Delivery
Prime offers the best of shopping, savings, and entertainment to
make the holiday season more fun and convenient. Amazon Prime
members can receive free two-day shipping on millions of items,
Plus, Prime members across the U.S. have access to millions of
items available for Same-Day Delivery, and Amazon now offers faster
Same-Day Delivery—from click to doorstep in as fast as five
hours—in 12 metro areas. Prime can also help you save even more
this holiday with the Amazon Prime Rewards Visa Signature Card,
where members can earn 5% back at Amazon.com and Whole Foods
Market, and at least 1% back on all other purchases; and with Prime
Early Access, members get 30-minute early access to Lightning Deals
on Amazon—throughout the holiday season, and every day. Prime
members also have unlimited access to award-winning movies and TV
episodes with Prime Video, ad-free listening of 2 million songs,
plus thousands of stations and playlists with Amazon Music, and
free two-day delivery on prescriptions from Amazon Pharmacy and
prescription savings at more than 60,000 participating pharmacies
in the U.S., and much more. To join Prime or start a free trial,
visit amazon.com/prime.
Supporting and Celebrating
Employees
Amazon’s more than 1.3 million employees around the world are
the heart and soul of the company—every day and throughout the
holiday season. That’s why Amazon offers an average starting wage
of more than $18 per hour, and it’s why full-time employees receive
comprehensive benefits from day one, including health, vision, and
dental insurance, 401(k) with 50% company match, and up to 20 weeks
paid parental leave in the U.S. It’s also why Amazon is investing
$1.2 billion into its Career Choice program, in which it will pay
full college tuition for front-line employees to expand education
and skills training for the U.S. workforce. Plus, Amazon is on
track to invest more than $1 billion in higher pay for front-line
teams.
Amazon continues to create jobs across the country, recently
announcing that it is hiring for 125,000 regular full-time and
part-time jobs in fulfillment and logistics in cities and towns
across the U.S. These roles will join the hundreds of thousands of
hourly employees already working across Amazon’s network. In
addition to continuing to invest in pay, benefits, and a safe,
diverse, and inclusive workplace, the company will celebrate
employees throughout the holiday season with appreciation events,
incentives, fun surprises, and more.
Start Saving Today—Early Deals
Available Now
Customers can find Black Friday-worthy deals starting today with
new deals dropping daily at amazon.com/epicdeals. In addition, on
select days throughout October and November, top brands such as
Apple, Hasbro, Sony, Shark, L’Oreal Paris, Bose, KitchenAid, and
others will offer limited-time offers with deeper deals on their
selection of most-loved products to give Amazon customers even more
ways to save.
Holiday Toy List
- Save up to 50% on STEM toys and kits from Learning Resources,
National Geographic, Osmo, Thames & Kosmos, and more
- Save up to 30% on Hasbro Games, NERF, and Play-Doh
- Save up to 30% on Barbie, Fisher-Price, and Hot Wheels
- Save up to 30% on dolls from Baby Alive, Journey Girls,
KidKraft, L.O.L. Surprise!, Rainbow High, and more
- Save up to 30% on games from Catan, Exploding Kittens,
PlayMonster, Ravensburger, Winning Moves, and more
- Save up to 15% on STEM toys from PlayShifu
Seasonal Fashion
- Save up to 30% on Tommy Hilfiger men’s and women’s apparel
- Save up to 50% on women’s watches from Anne Klein, Nine West,
SWAROVSKI, and more
- Save up to 40% on Ekouaer pajama sets and sleepwear for the
whole family
- Save up to 30% on ORORO heated apparel
- Save up to 30% on HonestBaby family jammies and more
Home Entertaining and Decor
- Save up to 30% on Le Creuset cast iron and stoneware
- Save 20% on Breville Coffee Makers
- Save 25% on Vitamix Ascent Series Smart Blender
- Save up to 20% on Vitamix accessories
- Save 40% on Ninja Foodi 10-in-1 Pressure Cooker and Air
Fryer
- Save 38% on Ninja Foodi Power Blender & Processor
- Save up to 30% on Calphalon Cookware
- Save up to 25% on Stone Lain Dinnerware
- Save up to 35% on Instant Pot Dutch Ovens
- Save 28% on Instant Pot Omni Plus
- Save 25% on Instant Pot Duo Plus
- Save up to 45% on select Shark vacuums and steam mops
- Save up to 15% on Casper Sleep Mattresses
- Save 15% or more on select furniture
- Save 10% or more on select rugs and home office furniture
- Save up to 40% on Home Essentials
- Save up to 20% on Medify Air Purifiers
Need to Have Electronics
- Save up to 30% on select Samsung phones and earbuds
- Save on select Sony headphones
- Save up to 20% on select Acer laptops, desktops, monitors, and
more
- Save up to 20% on select TVs from Samsung, LG, and Sony
- Save on select Beats headphones
- Save up to 40% on select Garmin smartwatches and navigation
electronics
- Save up to 21% on select Lenovo Chromebooks
- Save on select Bose headphones
- Save up to 34% on select Nixplay digital picture frames
- Save up to 22% on select Sony lenses
- Save up to 33% on Madden NFL 22
- Save up to 33% on Far Cry 6 by Ubisoft
- Save $40 on the FlashForge Adventurer 3 Lite 3D Printer
Beauty
- Amazon Beauty is spreading holiday cheer and offering epic
savings earlier than ever, giving customers more time to shop and
save with its first Holiday Beauty Haul. From October 4-25,
customers can visit Amazon for deep discounts on a wide selection
of products from Indie and Premium Beauty stores, self-care, and
grooming must-haves across themes like holiday look, winter
skincare, appliances, and more. New Black Friday-worthy deals will
be dropped regularly from top brands and small businesses including
Grande Lash, Kenra, Panasonic, StriVectin, and Woosh Beauty, among
others, making it easier than ever to check everyone (including
yourself!) off the gift list. Additional deals include:
- Save 40% or more on shampoos and conditioners from Matrix,
Pureology, and more
- Save up to 35% on makeup from Maybelline, NYX, L’Oreal Paris,
and more
- Save up to 35% on hair care from American Crew, Old Spice, and
more
- Save up to 40% on self-care appliances
- Save 40% or more on hair appliances from Revlon, T3, and
more
Amazon Brands
- Save up to 25% on select men's and women's fashion from Amazon
brands including Amazon Essentials, Daily Ritual, and
Goodthreads
- Save up to 25% on select kids and baby clothing from Amazon
brands including Simple Joys By Carter’s and Spotted Zebra
- Save up to 40% on select pet supplies from Amazon brands
including Amazon Basics, Wag, and Kitzy
- Save up to 30% on select sports and wellness products from
Amazon brands including Amazon Basics and Amazon Basic Care
Small Business
- Save up to 35% on the Taco vs Burrito card game
- Save up to 15% on the FaceTory Best of Seven Facial Masks
Collection
- Save up to 40% on select Bed Jet Climate Comfort for Beds
- Save up to 30% on select Leather Honey Cleaner and
Conditioner
- Save 15% on Namore desk organizers
- Save 50% or more on Hope Love Shine masks
- Save 15% on Relaxcation bath bombs gift set
Amazon Devices
- Save $40 on the Echo Show 8 (first generation)
- Save up to 32% on the Fire TV Stick 4K
- Save $50 on the Fire HD 10 tablet
- Save $40 on the Fire 7 Kids tablet
Outdoor Adventures and More
- Save up to 30% on select NCAA tailgate products
- Save up to 30% on select Segway electric scooters
- Save on select Makita power tools and saws
- Save on select BLACK+DECKER 20V MAX drills
- Save on select DEWALT 20V MAX battery packs and table saws
- Up to 30% on Greenworks 40V outdoor tools
- Save on Camco RV parts and accessories
Furry Friends
- Save up to 20% on Stella & Chewy’s
- Save up to 20% on Outward Hound
- Save on PetSafe dog chew toys
Entertainment and Dining
- Audible: Beginning on October 4, on Amazon and Audible,
non-members will receive 46% off the first four months of Audible
Premium Plus. Membership includes one credit a month, which you can
use to choose anything from our expansive selection of new releases
and best sellers, plus unlimited listening to thousands of select
Audible Originals, audiobooks, podcasts, and more.
- Amazon Music: Beginning mid-October, customers who
haven’t yet tried Amazon Music Unlimited can get three months free
for a limited time—with unlimited access to more than 75 million
songs, ad-free, and millions of podcast episodes. In addition, with
the purchase of select Amazon Echo devices, customers new to Amazon
Music Unlimited can get six months free. Eligible Amazon Music
Unlimited customers also now have access to the highest quality
streaming audio at no extra cost.
- Amazon Fresh: Between November 10-16, when customers buy
two Amazon Kitchen holiday sides—from green beans to stuffing—for
Amazon Fresh delivery, including same-day, or at an Amazon Fresh
store, they will receive 20% off of these holiday favorites.
- Wondery+: Beginning in mid-October, customers who have
not previously started a trial of Wondery+ will be able to sign up
for three months free of the premium ad-free podcast subscription.
This offer is only available for Wondery+ on the Wondery app and
website, not via Apple Podcasts. Customers will have full access to
the catalog, early access, exclusives, and ad-free listening. The
offer will auto-renew into an annual subscription, unless a
customer changes their plan to monthly. Gift cards will be
available for one year of Wondery+ for $25.99 (which equates to
three months free).
- Amazon First Reads: In October, Prime members will be
able to download two titles from Amazon First Reads. The monthly
program gifts Prime members an eBook from a selection of
pre-release, editorially curated titles. Learn more at Amazon First
Reads.
- Amazon Explore: Hosted by local experts, Amazon Explore
gives customers in the U.S. a virtual experience by accessing and
saving on livestreamed, interactive experiences across 21
geographic locations and seven categories this season. Customers
can virtually shop unique giftable items, learn how holidays are
celebrated around the world, and gift experiences to their friends
and family. And with group experiences, up to seven people can book
and share the same experience, even if they're physically far
apart. Need some suggestions? Here’s a few top picks:
- Experience a taste of Tokyo this holiday season by enjoying the
sights, smells, and surprises with a Japanese culture experience
kit
- You can have an immersive experience of local life and historic
culture by virtually walking through Barcelona's famous Las Ramblas
boulevard
- Go to the Prague Castle to discover the regal beauty of the
World's Largest Castle Complex
- Mysteries, monsters, and magic are available to explore this
holiday as part of Edinburgh's unusual tales
For a full list of tips for shopping on Amazon and ways to save
this season, visit the About Amazon blog.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
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