Applied DNA Sciences Presents 'Definitive Forensic Protection for IP' at the International Recording Media Association's 2006 A
August 02 2006 - 8:15AM
PR Newswire (US)
STONY BROOK, N.Y., Aug. 2 /PRNewswire-FirstCall/ -- Applied DNA
Sciences, Inc. (OTC:APDN) (BULLETIN BOARD: APDN) , a DNA security
solutions company, today announced that Dr. James A. Hayward, CEO,
will deliver a special presentation at the International Recording
Media Association's ("IRMA") Annual Anti-Piracy Intellectual
Property Protection Forum, which takes place August 8, 2006 at the
Hilton Hotel in Universal City, California. Dr. Hayward's
presentation entitled "DNA Encryption - The Definitive Forensic
Protection for IP", will focus on how APDN's forensic-based
technology can help to deter intellectual property theft and
counterfeiting of DVDs and other multimedia products. "I welcome
this opportunity to introduce the potential power of our technology
as both an anti-piracy deterrent and a forensic solution for IP
owners seeking to interdict counterfeit products and take legal
action against counterfeiters." In 2005, at the invitation of the
Government of China, APDN's anti- counterfeit technology was
identified as the official standard for multimedia product
protection. The Chinese Government specified 16 levels of security
which were applied onto each DVD, CD and VCD by means of a label.
These security measures included holograms, barcodes, metallic
strips and DNA. Each of these was independently tested to determine
whether they could be counterfeited. Only the APDN DNA security
measure withstood the rigorous testing process and could not be
replicated or re-engineered. "Our DNA technology can provide the
recording media industry with the definitive proof of forensic
authentication and validation that is now ready to be implemented
here in the U.S.," stated Dr. James A. Hayward, CEO. "Our Asian
licensee has already demonstrated the value of our platform in this
industry by successfully marking over 600 million DVD's and CD's
last year. On May 1, 2006, we launched our SigNature Botanical DNA
Authentication Program and three months later, we announced the
completion of our first contract where our DNA encrypted SigNature
logo was applied onto Dr. Suwelack Skin and Healthcare's annual
supply of packaging and labels." About Applied DNA Sciences, Inc.
Applied DNA Sciences, Inc. (APDN) develops proprietary DNA-embedded
security solutions that use plant DNA to verify authenticity and
protect corporate and government agencies from counterfeiting,
fraud, piracy, product diversion, identity theft and unauthorized
intrusion into physical plant and databases. Our common stock is
registered under Section 12(g) of the Securities Exchange Act of
1934 and is listed on the Over-The-Counter Bulletin Board under the
symbol "APDN". Contact: MeiLin Wan, Applied DNA Sciences, Inc., 25
Health Sciences Drive, Stony Brook, New York 11790; Tel: 631-444-
6370; Fax: 631-444.8848 http://www.adnas.com/. The statements made
by Applied DNA Sciences, Inc. may be forward-looking in nature and
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements describe the Company's future plans, projections,
strategies and expectations, and are based on assumptions and
involve a number of risks and uncertainties, many of which are
beyond the control of Applied DNA Sciences, Inc. Actual results
could differ materially from those projected due to changes in
interest rates, market competition, changes in the local and
national economies, and various other factors detailed from time to
time in Applied DNA Sciences' SEC reports and filings, including
our Annual Report on Form 10-KSB, filed on January 12, 2006, our
subsequent Quarterly Reports on Form 10-QSB, and our Current
Reports on Form 8-K. The Company undertakes no obligation to update
publicly any forward-looking statements to reflect new information,
events or circumstances after the date hereof to reflect the
occurrence of unanticipated events. DATASOURCE: Applied DNA
Sciences, Inc. CONTACT: MeiLin Wan of Applied DNA Sciences, Inc.,
+1-631-444-6370, fax: +1-631-444-8848 Web site:
http://www.adnas.com/
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