Baidu App Reaches 150 Million DAUs after Launching Ads-Free Search
June 05 2018 - 9:23AM
Baidu, Inc. (NASDAQ:BIDU) announced today that the daily active
users of the Baidu app, which offers both search and personalized
news feed, reached 150 million.
“This is an important milestone for the Baidu app,
which reinforces our strategy to improve the user experience with
powerful AI and deep user insight to deliver personalized feeds
with a wide array of topics of interest,” said Dou Shen, Baidu VP
and general manager of Baidu app. “We are delighted that the
Baidu app has grown in parallel with the launch of ads-free Jiandan
Search.”
“My team is honored to have our CEO Robin Li’s
direct involvement in recent months, which has sped up decision
making and iteration of product upgrades, as well as added growth
momentum. Since Q4 2017, Robin has been providing our team with
guidance and leadership and has helped us reprioritize Baidu’s news
feed goals not set on user growth nor time spent, but on providing
interesting and valuable information to our users,” added Shen.
“Jiandan Search embodies our latest design concepts
and integrates Baidu’s cutting-edge AI technologies in natural
language processing, image recognition and video,” says Haifeng Wu,
Baidu VP and general manager of Baidu search. “Jiandan Search
displays different results to different audiences, based on user
profile, such as kids or fans of a particular celebrity. Our goal
is to offer our users with more search options.”
Baidu app serves as the main channel to access
Baidu’s twin engines of search and news feed and is the container
that offers the most optimized Baidu experience. Jiandan Search is
a recent experiment to offer an alternative search app with no ads.
About Baidu
Baidu, Inc. is the leading Chinese language
Internet search provider. Baidu aims to make a complex world
simpler for users and enterprises through technology. Baidu’s ADSs
trade on the NASDAQ Global Select Market under the symbol “BIDU.”
Currently, ten ADSs represent one Class A ordinary share.
Media Contact
Intlcomm@baidu.com
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