NORWALK, Conn., Nov. 23, 2020 /PRNewswire/ -- At Priceline,
Black Friday starts today with the introduction of an
innovative new loyalty program, Priceline VIP, and a
supersized week of savings. The company's biggest Black Friday sale
to-date will feature more than 50 custom deals and over
$5 million in savings on upcoming
travel, so you can save now and travel later. The week-long savings
event culminates on Giving Tuesday, when 1% of all eligible
bookings made on Priceline Gives will be donated to a
charity of the customer's choice.
"After missing so many of life's important moments this year,
we want to make it even easier for our travelers to maximize
savings and rewards whenever they're ready to travel," said
Brett Keller, CEO of Priceline.
To help its millions of loyal travelers save even more this
holiday season—and beyond—the company is officially launching
Priceline VIP as part of the Black Friday event. The
multi-tiered rewards program is free to join and allows members to
begin saving as soon as they enroll.
Priceline VIPs will save up to 50% on over 45,000 name brand
hotels and up to 20% on rental cars. Other VIP perks include early
access to future sales, exclusive coupons, and even deeper
discounts as status levels increase. Existing customers joining
Priceline VIP will instantly earn status based on their number of
completed trips in 2019 or 2020, whichever is higher. New customers
who enroll will have immediate access to VIP Member level benefits,
including exclusive Black Friday discounts.
New offers and flash sales will unlock every two hours for
Priceline VIPs on Black Friday and Cyber Monday in addition to
the public sales available to everyone. Priceline VIPs and Email
Insiders will also be sent a mystery coupon,
2,000 of which will be for 99% off on Hotel Express
Deals®!
The Black Friday Sales Event, which runs from November 23 through December 1, also
includes:
- Hotels: Coupons for additional savings on Express
Deals®, which are already up to 60% off.
- Rental Cars: Sitewide discounts from major rental
brands, as well as coupons for increased savings on Express
Deals®, which are already up to 40% off.
- Flights: Sales on thousands of flights and up to 40%
savings on Express Deals®.
- Book Now, Travel Later: All offers allow you to save now
and travel anytime, with no end date restrictions on bookings.
For more information about Priceline's Black Friday Sales Event
and to become a Priceline VIP, visit Priceline.com/VIP or
download the Priceline App on iOS or Android.
About Priceline
Priceline, part of Booking Holdings
Inc. (NASDAQ: BKNG), is a world leader in travel deals. Priceline
offers exclusive discounts on hotels, flights, alternative
accommodations, rental cars, cruises and packages. We offer more
than a million lodging properties, helping travelers find the right
accommodation at the right price. We negotiate great deals every
day, and put our best pricing on the Priceline app. Our deep
discounts on hotels, flights, rental cars and more are also
distributed through our partnership brand, Priceline Partner
Network. With free cancellation for many rates, 24-hour customer
assistance and the option for both pre-paid and pay upon arrival
reservations, Priceline helps millions of travelers be there for
the moments that matter. For us, and for our customers, every trip
is a big deal.
For further information, please contact:
Christina Bennett,
christina.bennett@priceline.com
Stephanie Perry,
priceline@mbooth.com
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SOURCE Priceline