New BBQ Rib Sandwich from Burger King - Analyst Blog
November 15 2013 - 12:00PM
Zacks
The second largest fast food hamburger chain in the world,
Burger King Worldwide Inc. (BKW) is now offering a
new BBQ Rib Sandwich for only a dollar. This limited time offer
comes on the heels of overwhelming demand for BBQ fire-grilled
flavors.
This fire grilled sandwich is made up of warm toasted sesame bun,
stuffed with a juicy boneless fire-grilled rib patty, onions, crisp
pickles, sweet and spicy BBQ Sauce.
Burger King is transitioning its business model through new product
introductions, restaurant upgrades, proper marketing mix and
improved operations. Last week, the company added the BIG KING
sandwich to its menu. This sandwich is made up of three-layer warm,
toasted, sesame seed bun stuffed with pure beef fire-grilled
patties, lettuce, crisp onions and signature King Sauce. In Oct
2012, the company introduced a low fat, lower-calorie French
fry.
Burger King remains committed to international expansion in
high-growth potential markets. Of late, it has initiated ventures
in key markets like Russia, China, Mexico, France, Central America,
South Africa, the Nordic countries, Singapore, Malaysia, Korea and
Vietnam. The company also plans to ramp up expansion activities in
the Asia-Pacific region in the rest of 2013 on the back of
development agreements in the existing markets and entry into new
countries.
Exposure to faster-growing international markets is the key to
Burger King’s expansion plans. We believe the company safeguards
its position and growth prospects amid a sluggish macro-environment
through its focus on franchising.
The company presently has a Zacks Rank #2 (Buy). Other stocks worth
considering in the space are Buffalo Wild Wings
Inc. (BWLD), Cracker Barrel Old Country Store
Inc. (CBRL) and Bob Evans Farms Inc.
(BOBE). While Buffalo Wild holds a Zacks Rank #1 (Strong Buy),
Cracker Barrel and Bob Evans hold a Zacks Rank #2 (Buy).
BURGER KING WWD (BKW): Free Stock Analysis Report
BOB EVANS FARMS (BOBE): Free Stock Analysis Report
BUFFALO WLD WNG (BWLD): Free Stock Analysis Report
CRACKER BARREL (CBRL): Free Stock Analysis Report
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