The Makers of Cadet Brand Launch Line of New, Patent-Pending Bully Chews for Dogs
January 25 2023 - 8:05AM
Business Wire
Today, Cadet, a leading dog chew & treat brand in the
Central Garden & Pet portfolio (Nasdaq: CENT) (Nasdaq: CENTA),
is launching a unique line of all-natural, highly palatable, and
digestible long-lasting chews called Bully Hide.
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Cadet, a leading dog chew & treat
brand in the Central Garden & Pet portfolio, is launching a
unique line of all-natural, highly palatable, and digestible
long-lasting chews called Bully Hide. (Photo: Business Wire)
With inflation significantly impacting households, the makers of
Cadet® products identified the growing demand for reputable yet
affordable chews that both pet parents and dogs will love.
Leveraging the brand’s 35-year industry expertise, Cadet invented a
unique bully chew that not only uses fewer ingredients but is more
affordable for pet parents. To create these first-of-its-kind
chews, Cadet used new, patent-pending technology to treats that
feature the beloved bully stick on the outside and beef hide on the
inside.
“Cadet is thrilled to launch a new line of bully chews that
combines the whole, premium ingredients and flavors dogs crave at
an accessible price point pet parents love,” said Glen S. Axelrod,
President and CEO of Cadet. “With our new patented innovation, we
can offer a limited-ingredient chew made from grass-fed, free-range
cattle that is more digestible than traditional rawhide.”
“As pet parents ourselves, we at Cadet can certainly relate to
the 76% of those who use treats as a means to spend quality time
with their pets¹,” said Kimberly Cassar, Senior Vice President of
Marketing of Cadet. “This wholesome, indulgent dog chew option is
sure to play a part in creating special bonding moments for years
to come.”
The new line of bully chews includes Cadet® TORO® Bully Hide
Rolls, Cadet® TORO® Bully Hide Chews, and Cadet® Bully Hide Sticks.
Each combines dogs’ two favorite natural chew features: the bold
flavor of bully stick and the long-lasting quality of beef hide.
Made from real bully stick and the top layer of beef hide—the
finest cut of rawhide available—these one-of-a-kind chews are
rolled into a stick shape and oven-roasted to perfection. Great for
treating at home or on the go, this innovative new line indulges
dogs with a truly original chewing experience.
The patent-pending Cadet® TORO® Bully Hide Rolls, Cadet® TORO®
Bully Hide Chews, and Cadet® Bully Hide Sticks will join over 700
domestic and foreign patents awarded to parent companies TFH, Four
Paws, and IMS which includes brands Nylabone, Four Paws, and
Cadet.
The bully chews are available at select online and in-store
retailers including Costco, Walmart, and Amazon.
¹ Packaged Facts, 2021
About Cadet
The makers of Cadet® products believes the best natural dog
treats and chews should be made from simple ingredients that are
minimally processed and responsibly sourced from nature. Since
1987, the brand has been trusted for tasty, and healthy products
for dogs everywhere. Offering the best in beef hide, bully sticks,
and premium treats, any Cadet® chew or treat rewards dogs with a
delicious chewing adventure. To learn more about Cadet® products,
visit www.cadetpet.com. IMS Trading Co. that makes Cadet® products
is a subsidiary of California-based Central Garden & Pet
Company.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA)
understands that home is central to life and has proudly nurtured
happy and healthy homes for over 40 years. With fiscal 2022 net
sales of $3.3 billion, Central is on a mission to lead the future
of the Pet and Garden industries. The Company’s innovative and
trusted products are dedicated to helping lawns grow greener,
gardens bloom bigger, pets live healthier and communities grow
stronger. Central is home to a leading portfolio of more than 65
high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®,
Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and
Pennington®, strong manufacturing and distribution capabilities and
a passionate, entrepreneurial growth culture. Central Garden &
Pet is based in Walnut Creek, California and has over 7,000
employees across North America and Europe. Visit www.central.com to
learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20230125005025/en/
Liz Nunan (925) 878-9465 lnunan@central.com
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