ST. LOUIS and PLANO, Texas, April 12,
2012 /PRNewswire/ -- Charter Communications, Inc.
(NASDAQ: CHTR) today announced that the company will deploy
FourthWall Media's Ad Widgets® interactive solutions to
approximately 800,000 digital households in five markets, providing
the capability for interactive advertising and laying the
groundwork for additional interactive capabilities for
consumers.
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"Interactive TV has proven to be an effective solution for
advertisers and a good experience for customers," said Jim Heneghan, President, Charter Media. "It
connects businesses with viewers in real time on their
television."
Ad Widgets is an end-to-end interactive TV advertising solution
built on CableLabs' EBIF and SaFI standards, tailored to Charter's
advertising sales management infrastructure. Once deployed,
Charter Media advertisers can deliver relevant, engaging
commercials to the consumer based on demographics or geography.
"FourthWall Media is thrilled to expand our relationship with
Charter," said Tim Peters,
FourthWall CEO. "We look forward to working with them to implement
interactive advertising. Commercials will become more engaging for
consumers to watch, more effective for the advertisers, and the
post-buy analysis will provide clear and accurate usage
information."
Charter Media's core set of advanced and interactive
capabilities includes:
Addressable Versioning: Enables Charter's advertisers to
deliver different variations of commercial overlays to their
specific customer segments during the same interactive spot on the
same network.
Billboards: Provides advertisers with non-interactive
overlays. When combined with Addressable Versioning, advertisers
are able to deliver different variations of non-interactive
overlays to their specific customer segments during the same
commercial spot on the same network.
Telescoping: Provides an on-screen overlay that gives
viewers the ability to use their remote to select and navigate to
VOD to learn more about a product.
Request for Information: Adding a Request-For-Information
(RFI) option enables advertisers to have an extended brand
experience with a consumer who can request a special offer via
mail, email, immediate phone call or mobile text message from an
advertiser.
Polling and Trivia: Makes it possible for viewers to
express their opinions or answer trivia questions.
For more information about Charter Media's advertising
capabilities, visit www.chartermedia.com.
About Charter
Charter (NASDAQ: CHTR) is a leading broadband communications
company and the fourth-largest cable operator in the United States. Charter provides a full
range of advanced broadband services, including advanced Charter
TV® video entertainment programming, Charter Internet® access, and
Charter Phone®. Charter Business® similarly provides scalable,
tailored, and cost-effective broadband communications solutions to
business organizations, such as business-to-business Internet
access, data networking, business telephone, video and music
entertainment services, and wireless backhaul. Charter's
advertising sales and production services are sold under the
Charter Media® brand. More information about Charter can be found
at charter.com.
About FourthWall Media
FourthWall Media is an Emmy-nominated media company driving the
creative revolution in interactive television through solutions
that break through the "fourth wall" to engage audiences, extend
subscriber loyalty, and deliver census-level measurement and
reporting. The company's EBIF solutions include the Ad Widgets®
end-to-end advertising system and TV Widgets applications both of
which drive viewer engagement and convenience. The AdAim™ Audience
Measurement Suite offers census-level measurement of television
audience activities and innovative metrics and analytics.
FourthWall is a leading provider of EBIF technology platforms for
Cisco, Motorola, and tru2way set-top boxes and the cloud-based
AirCommand™ gateway that connects external devices to digital cable
set-top boxes. FourthWall Media products and technology are
distributed through partnerships with Comcast Media Center, Time
Warner Cable, Charter Communications, Bright House Networks, Rovi,
Motorola Mobility, DISH Network, and several smaller operators.
Learn more at www.fourthwallmedia.tv
SOURCE FourthWall Media