Vevo Music Videos Now Available in FreeWheel’s Strata Platform
March 30 2021 - 11:30AM
Business Wire
Vevo-Strata integration provides local ad
buyers with new access to highly sought-after audiences (18-49) to
augment reach of traditional TV.
Vevo, the world’s leading music video network, today integrated
with FreeWheel’s Strata platform. Vevo’s integration will enable
Strata’s local spot buyers access to Vevo inventory for local
markets.
As the composition of the traditional TV audience changes, media
agencies are looking for creative ways to augment their linear TV
buys to reach consumers across new endpoints. Vevo’s scale enables
agencies to expand their existing footprint, meaning advertisers
can engage with approximately half of the U.S. population,
including hard-to-reach audiences. Two-thirds of Vevo viewers, for
example, are in the 18-49 age group, more than half of which
identify themselves as light TV viewers.
“With at least 150 million Americans already watching Vevo each
month, our presence in local markets is unmatched. Our viewership
is set to grow even more as we expand our distribution network in
OTT and CTV,” said Nicholas Simonetti, director, U.S. local ad
sales, Vevo. “Furthermore, this integration gives local teams a new
opportunity to align themselves with premium, brand-safe content
featuring the world’s biggest celebrities. Harder-to-reach
audiences, such as younger or multicultural audiences, find our
content highly engaging, which helps boost brand recall.”
“As younger viewers incorporate music videos into their overall
viewing experience, brands are looking for premium publishers who
can deliver these audiences across local footprints,” said Jamie
Donnenfeld, vice president, partnership solutions, FreeWheel. “By
working with Vevo, FreeWheel is streamlining the local spot
workflow for Strata agencies, while offering the ability to capture
these younger audiences within unique, engaging music video
content.”
Strata is an end-to-end, cross-media campaign planning,
activation, optimization and financial management tool trusted by
more than 1,100 agencies and marketers. The platform allows media
planners and buyers to seamlessly research, manage and execute
their local TV and video campaigns against audience data, removing
the tedious manual work previously done in the RFP process.
About FreeWheel
FreeWheel, A Comcast Company, empowers all segments of The New
TV Ecosystem. We are structured to provide the full breadth of
solutions the advertising industry needs to achieve their goals. We
provide the technology, data enablement, and convergent
marketplaces required to ensure buyers and sellers can transact
across all screens, across all data types, and all sales channels,
in order to ensure the ultimate goal – results for marketers.
With offices in New York, San Francisco, Chicago, London, Paris,
Beijing, and across the globe, FreeWheel, A Comcast Company, stands
to advocate for the entire industry through the FreeWheel Council
for Premium Video. For more information, please visit
freewheel.com, and follow us on Twitter and LinkedIn.
About Vevo
Vevo is the world's leading music video network, connecting an
ever-growing global audience to high quality music video content
for more than a decade. Founded by Universal Music Group and Sony
Music Entertainment in 2009, Vevo offers fans worldwide a vast
array of premium content to choose from, showcasing official music
videos alongside a constantly developing lineup of live
performances and innovative original programming. From top
superstars to rising new talents, Vevo brings incomparable
cross-promotional support to artists across the musical spectrum,
at every stage of their careers.
Vevo has consistently evolved over the past decade to lead
within today's ever-changing media landscape, embracing
partnerships with a number of leading distribution platforms to
deliver extraordinary content within ad-supported environments.
With more than 26B views across television, desktop and mobile
devices each month, Vevo brings music videos to the world – when,
where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon
Fire TV, Amazon Ec ho Show, PlutoTV, Apple TV, Roku, Comcast
(Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum,
XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra
and Vewd.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210330005258/en/
Media Contacts: Vevo: Evelyn Swiderski, 917-533-2396
evelyn.swiderski@vevo.com FreeWheel: Elaine Wong, 929-388-9098
elaine_wong@comcast.com
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