TEANECK, N.J., Feb. 9, 2021 /PRNewswire/ -- Cognizant, one
of the world's leading professional services companies, today
announced it has partnered with both the PGA TOUR and LPGA Tour to
become a Global Partner of the Presidents Cup and a title partner
of the LPGA Tour's Founders Cup.
By partnering with the Presidents Cup and LPGA Tour, Cognizant
will add support for both men's and women's golf while increasing
its global awareness as the leading technology services partner for
its clients. Cognizant will also receive several benefits tied to
each tour, including hosting unique client experiences – providing
the company with new opportunities to engage with existing and
prospective customers.
PRESIDENTS CUP
Cognizant's partnership with the Presidents Cup covers the next
three biennial matches, through 2026. The next edition of the
Presidents Cup will be held at Quail Hollow Club in Charlotte, N.C., on September 19-25, 2022. The 2024 event will return
to The Royal Montreal Golf Club in Montreal, and Medinah Country Club in
Chicago will host the 2026
Presidents Cup.
Cognizant joins Rolex and Citi as one of three Global Partners
of the Presidents Cup.
COGNIZANT FOUNDERS CUP
The Founders Cup has become one of the most well attended and
celebrated events on the LPGA Tour calendar, paying homage to its
rich history and the 13 women – known as the Founders – who created
the LPGA Tour over 70 years ago. By signing on as title sponsor of
this tournament, Cognizant's mission is to help the event do more
than just commemorate the past, but also showcase the female
players of today and their efforts to build a stronger platform for
the next generation of golfers. With this goal in mind, the
Cognizant Founders Cup will offer a $3
million purse, making it the largest of any LPGA Tour event
outside of the majors and the CME Group Tour Championship.
The multiyear agreement with the LPGA Tour will make Cognizant
title sponsor of the Founders Cup beginning in 2021, scheduled to
take place October 7-10 at Mountain
Ridge Country Club in West Caldwell,
N.J. The Donald Ross-designed
course has a rich history of women's golf and credits one-third of
all rounds played at the course to female golfers, which is
important to Cognizant's commitment to inclusion and aim to elevate
the game of golf for all individuals.
Brian Humphries, CEO of
Cognizant (on new partnerships): "In our effort to increase the
stature of the Cognizant brand and demonstrate our company as the
preeminent technology services partner to clients globally, there
is significant value in engaging directly with current and
prospective clients at the C-Suite level. Golf is the premier sport
for these business decision-makers, and partnering with the PGA
TOUR and LPGA Tour provides us with the most distinguished golf
platform to create a compelling experience for clients."
Gaurav Chand, CMO of
Cognizant: "Cognizant is excited to contribute to the
advancement of golf at the PGA TOUR and LPGA Tour level. Both
partnerships, including investments in the Presidents Cup and
Cognizant Founders Cup respectively, help increase our global brand
awareness and underscore the importance of partnering with
likeminded organizations that share our values. Our shared
commitments to diversity, inclusion and social responsibility will
be showcased beginning with doubling the Cognizant Founders Cup
purse to $3 million in hopes to
inspire future generations of golfers of all genders, at all
levels."
Shameka Young, Global Head,
Diversity & Inclusion at Cognizant: "We are excited to
partner with the PGA TOUR & LPGA Tour as Cognizant supports
equal opportunity and diversity in and out of the workplace. As the
game of golf continues to evolve, offering new opportunities for
individuals of all demographics, this partnership demonstrates our
commitment to furthering diversity and inclusion across the
globe."
Jay Monahan, PGA TOUR
Commissioner: "As momentum for the 2022 Presidents Cup – one of
the premier events on the golf's global calendar – continues to
build, we are thrilled to welcome Cognizant to the family as our
third Global Partner. Today's announcements with Cognizant
regarding the Presidents Cup and the LPGA are overwhelmingly
positive signs for future growth of our sport through these
impactful partnerships."
Michael Whan, LPGA TOUR
Commissioner: "The Founders Cup began in 2011 as a celebration
of our 13 Founders and their visionary dedication to building a
better future for the next generation of female golfers. I have to
admit that this event is personal, as making sure we never forget
the grit, commitment and passion of our Founders has always been
critically important to me. I'm so honored and proud to see
Cognizant embrace this event and all that it means to young women
worldwide. With their involvement, this event will be one of the
very best on Tour!"
As part of a multiyear partnership, Cognizant will become a
"Global Partner of the Presidents Cup." Cognizant will receive
several benefits tied to the biennial event including premium
hospitality and significant brand exposure on site and within the
tournament telecast. In addition to the Global Partner position,
Cognizant will host premier client entertainment experiences at PGA
TOUR tournaments and will leverage its active presence in the sport
to help build its brand globally.
Through the LPGA agreement, Cognizant will receive a variety of
marketing and hospitality assets including advertising and
in-broadcast exposure on Golf Channel during television coverage of
the Cognizant Founders Cup; strategic on-site branding; on-site
hospitality for Cognizant clients and guests; and extensive
exposure on LPGA.com, FoundersCup.com and other digital media
properties.
About Cognizant:
Cognizant (Nasdaq-100: CTSH) is one
of the world's leading professional services companies,
transforming clients' business, operating, and technology models
for the digital era. Our unique industry-based, consultative
approach helps clients envision, build, and run more innovative and
efficient businesses. Headquartered in the U.S., Cognizant is
ranked 194 on the Fortune 500 and is consistently listed among the
most admired companies in the world. Learn how Cognizant helps
clients lead with digital at www.cognizant.com or follow us
@Cognizant.
About the Presidents Cup:
The Presidents Cup is a
unique golf event in that there is no purse or prize money.
Players are not paid for their participation, but each competitor
allocates an equal portion of the funds generated to charities of
his choice. Since the event's inception, more than
$54.4 million has been raised for
charity from event proceeds, as well as contributions made on
behalf of the Presidents Cup, including a charitable donation of
$5.3 million from the 2019 event
alone.
Join us on Facebook at www.facebook.com/thepresidentscup,
Twitter and Instagram at @presidentscup and sign up for the
Presidents Cup e-newsletter.
Citi, Rolex and Cognizant are the exclusive Global Partners of
the Presidents Cup.
About the LPGA:
The LPGA is the world's leading
professional golf organization for women. Founded in 1950 and
headquartered in Daytona Beach,
Fla., the association celebrates a diverse and storied
membership with more than 2,300 Members representing more than 30
countries. With a vision to inspire, empower, educate and entertain
by showcasing the very best of women's golf, LPGA Tour
Professionals compete across the globe, while the Symetra Tour, the
official development and qualifying tour of the LPGA, consistently
produces a pipeline of talent ready for the world stage.
Additionally, LPGA Professionals directly impact the game through
teaching, coaching and management.
The LPGA demonstrates its dedication to the development of the
game through The LPGA Foundation. Since 1991, this charitable
organization has been committed to empowering and supporting girls
and women through developmental, humanitarian and golf community
initiatives, including LPGA*USGA Girls Golf, the LPGA Women's
Network and the LPGA Amateur Golf Association.
Follow the LPGA on its television home, Golf Channel, and on the
web via www.LPGA.com. Join the social conversation at
www.facebook.com/lpga, www.twitter.com/lpga and
www.youtube.com/lpgavideo, and on Instagram at @lpga_tour.
Cognizant – Media Contacts:
Jeff DeMarrais
Vice President, Public Relations
+1 475.223.2298
jeff.demarrais@Cognizant.com
Nick Eickemeyer
Zeno Sports & Entertainment
Consulting
+ 1 248-978-5596
Nick.Eickemeyer@zenoseconsulting.com
PGA TOUR – Media Contact:
Stewart Moore
Senior Director, Communications
+1 904.540.2765
StewartMoore@pgatourhq.com
LPGA Tour – Media Contact:
Christina Lance
Director, Tour Media
+1 908.963.1691
Christina.Lance@lpga.com
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SOURCE Cognizant