Family Dollar Prepares to Launch New Mobile App Experience
September 15 2023 - 5:30AM
Business Wire
New Family Dollar mobile app is first phase of
enterprise-wide digital transformation
Shoppers will soon be able to do more with the new Family Dollar
mobile app that hits app store shelves in October. Family Dollar
customers will enjoy a completely new mobile shopping and saving
experience. Featuring a fresh interface and seamless navigation,
the app will help shoppers effortlessly manage coupons using the
redesigned wallet feature, explore engaging weekly ads, and easily
locate products with intelligent searches.
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New Family Dollar app experience (Photo:
Business Wire)
“The launch of our new Family Dollar app is one more step in the
digital transformation currently underway at Dollar Tree and Family
Dollar,” said Bobby Aflatooni, Chief Information Officer, Dollar
Tree, Inc. “We are investing across the enterprise to make shopping
with us even easier and more enjoyable. The redesigned Family
Dollar app reflects the customer-centric approach we've applied to
our digital roadmap to improve the shopping experience for our
loyal shoppers and new customers alike."
Future phases of the digital transformation include Family
Dollar app features in early 2024 like in-app e-commerce,
personalization capabilities, and an evolved rewards experience –
as well as a Dollar Tree mobile experience customers are
seeking.
“At Family Dollar, we wake up every day focused on how we can
help our shoppers do more and save more, and this app is one more
way we’ll be able to deliver on that promise,” said Emily Turner,
Chief Marketing Officer, Dollar Tree, Inc. “We believe this new
user experience will not only appeal to our customers, but to
brands who want to promote their products to our millions of
customers through Chesapeake Media Group, our retail media
network.”
Digital consultancy Publicis Sapient was selected to lead the
program, enabling Family Dollar to offer a premier mobile
experience platform. “We are proud to support Family Dollar in the
launch of its new mobile experience using our core capabilities
(Strategy, Product, Experience, Engineering, and Data & AI),”
said Sudip Mazumder, SVP, Retail Industry Lead, North America at
Publicis Sapient. “The work is designed to offer exceptional
usability and a best-in-class customer experience.”
For more information about Family Dollar, visit
www.FamilyDollar.com.
About Dollar Tree, Inc.
Dollar Tree, a Fortune 200 Company, operated 16,476 stores
across 48 states and five Canadian provinces as of July 29, 2023.
Stores operate under the brands of Dollar Tree, Family Dollar, and
Dollar Tree Canada. To learn more about the Company, visit
www.DollarTree.com.
A WARNING ABOUT FORWARD-LOOKING STATEMENTS: This press
release contains "forward-looking statements" as that term is used
in the Private Securities Litigation Reform Act of 1995.
Forward-looking statements can be identified by the fact that they
address future events, developments or results and do not relate
strictly to historical facts. Any statements contained in this
press release that are not statements of historical fact may be
deemed to be forward-looking statements. Forward-looking statements
include, without limitation, statements preceded by, followed by or
including words such as: “believe”, “anticipate”, “expect”,
“intend”, “plan”, “view”, “target” or “estimate”, “may”, “will”,
“should”, “predict”, “possible”, “potential”, “continue”,
“strategy”, and similar expressions. For example, our
forward-looking statements include statements relating to our plans
and expectations regarding our digital transformation, including
our new mobile app. These statements are subject to risks and
uncertainties. For a discussion of the risks, uncertainties and
assumptions that could affect our future events, developments or
results, you should carefully review the “Risk Factors,” “Business”
and “Management's Discussion and Analysis of Financial Condition
and Results of Operations” sections in our Annual Report on Form
10-K filed March 10, 2023, our Form 10-Q for the most recently
ended fiscal quarter and other filings we make from time to time
with the Securities and Exchange Commission. We are not obligated
to release publicly any revisions to any forward-looking statements
contained in this press release to reflect events or circumstances
occurring after the date of this report and you should not expect
us to do so.
DLTR-G
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version on businesswire.com: https://www.businesswire.com/news/home/20230914994055/en/
Investors: Robert A. LaFleur Senior Vice President, Investor
Relations investorinfo@dollartree.com
Media: Kristin Tetreault Senior Vice President and Chief
Communications Officer kristin.tetreault@dollartree.com
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