FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of
Fatburger, Buffalo’s Express, and seven other restaurant concepts,
is bringing Fatburger and Buffalo’s Express to Mexico in a new
50-store franchise deal in partnership with Red Rombo Group SA de
CV.
The co-branded concept, Fatburger and Buffalo’s
Express, will make its debut in Mexico City with three locations
slated in the capital city, the first of which is set to open by
the end of the year. The expansion into Mexico marks the 14th
international foray for the Fatburger and Buffalo’s Express
co-branded model. The complementary, two-in-one concept is quickly
becoming the standard for FAT Brands franchisees, with over 70
percent of Fatburger locations now co-branded with Buffalo’s
Express.
“We’re excited to bring the popularity of
Fatburger and Buffalo’s Express to Mexico, where the fast casual
market is growing steadily year after year,” said FAT
Brands CEO Andy Wiederhorn. “The Fatburger and Buffalo’s
Express model has been well received on an international level with
recent growth in Singapore and France. We are always looking to
continue to expand our footprint throughout the world and are eager
to bring our burgers and wings to Mexico and other
countries.”
Fatburger and Buffalo’s Express Mexico Master
Franchisee and Red Rombo Group CEO, Jaime Parra, said the following
about his company acquiring the rights to develop Fatburger and
Buffalo’s Express throughout Mexico, “Here at Red Rombo Group, we
are excited to bring the world's most iconic burgers and wings to
Mexico. We are proud to be partnering with FAT Brands and we trust
Mexicans will be delighted with Fatburger’s original, unmatched
taste and quality.”
Ever since the first Fatburger opened
in Los Angeles over 70 years ago, the chain has been known for its
delicious, grilled-to-perfection and cooked-to-order burgers.
Founder Lovie Yancey believed that a big burger with everything on
it is a meal in itself; at Fatburger “everything” is not just the
usual roster of toppings. Burgers can be customized with everything
from bacon and eggs, to chili, jalapenos and onion rings. In
addition to its famous burgers, the Fatburger menu also includes
Fat and Skinny Fries, sweet potato fries, scratch-made onion rings,
IMPOSSIBLE™ Burgers, turkey burgers, chicken sandwiches, and
hand scooped milkshakes made from 100% real ice cream.
From the Buffalo’s Express menu,
patrons can choose bone-in or boneless wings accompanied by a range
of original sauces. All of Buffalo’s Express’ wings are accompanied
by celery, carrots, and blue cheese, ranch or honey mustard
dressing. All offerings at Fatburger and Buffalo’s Express are
Halal.
For more information or to find a Fatburger near you,
please visit www.fatburger.com.
For more information or to find a Buffalo’s
Express near you, please
visit www.buffalos.com.About FAT (Fresh. Authentic.
Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets and
develops fast casual and casual dining restaurant concepts around
the world. The Company currently owns nine restaurant brands:
Fatburger, Johnny Rockets, Buffalo’s Cafe, Buffalo’s Express,
Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean
and Ponderosa and Bonanza Steakhouses, and franchises approximately
700 units worldwide. For more information, please visit
www.fatbrands.com.
About Fatburger
An all-American, Hollywood favorite, Fatburger
is a fast-casual restaurant serving big, juicy, tasty burgers,
crafted specifically to each customer’s liking. With a legacy
spanning 70 years, Fatburger’s extraordinary quality and taste
inspire fierce loyalty amongst its fan base, which includes a
number of A-list celebrities and athletes. Featuring a contemporary
design and ambience, Fatburger offers an unparalleled dining
experience, demonstrating the same dedication to serving gourmet,
homemade, custom-built burgers as it has since 1952 – The Last
Great Hamburger Stand™.
About Buffalo’s Express
Founded in 1985 in Roswell, Georgia, Buffalo’s
Express is a fast-casual chain known for its world-famous chicken
wings and proprietary wing sauces. Co-branded with over 100
Fatburger restaurants to date, Buffalo’s Express’ significant
growth can be attributed to its high-quality menu offerings and
unparalleled dining experience. Featuring a contemporary design and
ambience, whether guests are dining-in or having take-out/delivery,
Buffalo’s Express offers friends and families the flexibility to
enjoy their world-famous chicken wings however they prefer.
Buffalo’s Express – Where Everyone is Family™.
Forward Looking Statements
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including statements relating to our future
growth and expansion in Mexico and other international locations.
Forward-looking statements generally use words such as “expect,”
“foresee,” “anticipate,” “believe,” “project,” “should,”
“estimate,” “will,” “plans,” “forecast,” and similar expressions,
and reflect our expectations concerning the future. Our future
performance may differ materially from current expectations
expressed in these forward-looking statements. Forward-looking
statements are subject to significant business, economic and
competitive risks, uncertainties and contingencies including, but
not limited to, uncertainties surrounding the severity, duration
and effects of the current COVID-19 pandemic, many of which are
difficult to predict and beyond our control, which could cause our
actual results to differ materially from the results expressed or
implied in such forward-looking statements. We refer you to the
documents we file from time to time with the Securities and
Exchange Commission, such as our reports on Form 10-K, Form 10-Q
and Form 8-K, for a discussion of these and other risks and
uncertainties that could cause our actual results to differ
materially from our current expectations and from the
forward-looking statements contained in this press release. We
undertake no obligation to update any forward-looking
statement to reflect events or circumstances occurring after
the date of this press release.
MEDIA CONTACT: Erin Mandzik,
JConnellyemandzik@jconnelly.com862-246-9911
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