New Groupon Survey Finds 60 Percent of Americans Plan to Start a Personal ‘Spring Cleaning’ Makeover as the Weather Changes
March 16 2017 - 11:45AM
Business Wire
- Men plan to spend 35 percent more than
women for their makeover with an average planned spend of $198 vs.
$146 for women
- Americans plan to spend twenty minutes
extra each day in the spring on beauty routines compared to the
winter months
- People are three times more likely to
start a new diet or fitness regime in the spring
- Buying new clothes, sporting a new
haircut, making diet improvements, going to the gym and getting a
pedicure were identified as the top ways to spruce up for
spring
With the weather in many parts of the country this week feeling
more like January than the last week of winter, Groupon decided to
spring forward by asking 2,000 Americans about the different levels
of effort they put into feeling and looking their best during the
winter and spring months. According to the survey results, 60
percent of Americans are planning to do a personal ‘spring
cleaning’ makeover as the weather changes. The survey conducted in
recognition of Groupon’s spring beauty Out to Wow!
collection––running through March 17––revealed that women are more
likely to do a personal spring cleaning makeover than men, but men
plan to spend 35 percent more than women ($198 vs. $146).
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Groupon found that 60 percent of
Americans are planning to do a personal ‘spring cleaning’ makeover
as the weather changes. (Graphic: Business Wire)
Participants also said that they plan to spend an extra 20
minutes each day in the spring on their personal beauty routines
and are three times more likely to begin a new diet or fitness
regime. Buying new clothes, sporting a new haircut, making diet
improvements, going to the gym and getting a pedicure were
identified as the top ways people spruce themselves up in the
spring.
"It's not surprising to see that so many people want to get a
fresh start on feeling and looking their best now that winter is
coming to a close,” said Silvija Martincevic, vice president and
general manager of health, beauty and wellness, Groupon. “‘Me time’
tends to take a back seat in cold weather, which is why we
typically see big increases in people buying services such as
massages, mani-pedis, facials, laser hair removal, haircare and
other wellness- and beauty-related services during the first week
of spring.”
The survey, conducted by market researchers, OnePoll, and
commissioned by Groupon found colder weather prompts nearly
two-thirds of Americans to take a break from worrying about their
image, with 51 percent saying the shorter days leave them with less
energy to focus on taking care of themselves.
Thirty percent of respondents confess they put less effort into
how they dress over the winter, and that might be why one in six
say they’ve donned sweatpants with food stains at some point.
Understandably, 55 percent of women admit they’re quite happy to
shave their legs less regularly, while skincare routines, haircuts
and other grooming rituals are also less frequent––with more than
half saying they’ve grown hair in places they normally
wouldn’t.
And if you’ve added a few pounds, then you’re not alone – nearly
two-thirds of Americans have put on a little weight over the
winter, with the average gain estimated at eight pounds.
Americans are most likely to start their personal spring
cleaning makeover between March 6 and April 5, when four out of 10
report a spike in confidence due to the warmer weather.
Through its Out to Wow! collection, Groupon is offering a number
of ways for people to begin and save money on their spring
revitalization at well-known places such as the following:
- Paul Mitchell the School (locations
include: Atlanta, Charlotte, Columbia, S.C. and Houston)
- The Spa at Four Seasons Hotel/Resort
(locations include: Baltimore, Maui, Hawaii, Palo Alto, Calif. and
Santa Fe)
- CorePower Yoga (locations include:
Boston, Chicago, Los Angeles, Philadelphia, San Francisco, Seattle
and Washington, D.C.)
- MassageLuxe (Tampa, Fla., Orlando,
Fla., Fort Lauderdale, Fla., San Francisco, Dallas, Middletown, NJ,
South Brunswick, NJ)
- The LASIK Vision Institute (locations
include: Detroit, Miami, New York, Phoenix and San Antonio)
- Aqua Star Babor Beauty Spa at The
Beverly Hilton (Beverly Hills, Calif.)
- The Sisley-Paris Spa (New York)
- JW Marriott Miami SaLus Spa
(Miami)
- Body Rituals Boutique Spa at the Westin
(Chicago)
Out to Wow! offers users extra savings throughout the
collection. Today, users will receive an EXTRA 25 percent off all
health, beauty and wellness deals in the collection. On Friday,
Groupon is running a ‘buy more, save more’ promotion, saving
customers more money the more they personally spring clean,
including $10 off $40, $20 off $75, $30 off $100 and $50 off
$150.
To view the entire Out to Wow! collection, please visit
https://www.groupon.com/occasion/out-to-wow-beauty.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local
commerce, offering a vast mobile and online marketplace where
people discover and save on amazing things to do, see, eat and buy.
By enabling real-time commerce across local businesses, travel
destinations, consumer products and live events, shoppers can find
the best a city has to offer.
Groupon is redefining how small businesses attract and retain
customers by providing them with customizable and scalable
marketing tools and services to profitably grow their
businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile. To search for great deals or subscribe to
Groupon emails, visit www.groupon.com. To learn more about the
company’s merchant solutions and how to work with Groupon, visit
www.groupon.com/merchant.
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version on businesswire.com: http://www.businesswire.com/news/home/20170316006003/en/
Media Contact:GrouponNick
Halliwellnhalliwell@groupon.com
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