Intuit Turbo Launches #RealMoneyTalk Campaign Featuring Chrissy Metz to Break the Taboo of Talking about Money
February 27 2019 - 8:35AM
Business Wire
Campaign Features Metz, from Hit Show “This
is Us,” Getting Candid about Her #RealMoneyTalk Moments
“I did have debt for a very, very long time
-- my financial status has always been paycheck to paycheck and I
worked for minimum wage,” Metz shared in the #RealMoneyTalk
Video
Today, Turbo, from Intuit Inc. (Nasdaq: INTU), the maker of
TurboTax and Mint, launched a new financial empowerment campaign,
Turbo #RealMoneyTalk. Nearly 4 in 5 (79%) Americans have individual
debt (e.g., credit cards, car loans, student loans) not including a
mortgage, yet nearly two-thirds (63%) of those who do are tackling
these debts alone, according to a new survey commissioned by Turbo
and conducted online by The Harris Poll. With consumer debt at an
all-time high*, (51%) of Americans are suffering in silence,
choosing to not talk about money with their friends or family,
according to the survey.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190227005547/en/
The Turbo #RealMoneyTalk campaign encourages people to break
down the taboo of talking about money, because until you
acknowledge where you stand, it’s difficult to set goals or move
forward.
More than half of Americans (52%) wish they had learned more
about topics related to dealing with debt when growing up,
according to the survey.
“Money shouldn’t be a source of shame,” said Varun Krishna, Vice
President of Product, Intuit Consumer Group. “Talking about it is
the first step to financial freedom. Let’s face it, money can be
isolating and scary, but you’re not alone. We’re encouraging
everyone to have real money talk and share their stories because
when we support each other as a community, we grow together.”
To bring the #RealMoneyTalk campaign to life, Turbo partnered
with actress Chrissy Metz as a spokesperson due to her refreshing
honesty about her past money struggles. The positive response she
received after sharing her story made Metz realize that a lot of
people experience financial struggles, but don’t talk about them,
because they feel alone and ashamed.
“I'm partnering with Turbo because the overwhelming response to
sharing my #RealMoneyTalk story made me realize that we’re not
talking about money -- and I truly believe that the more we talk
about it, the less alone we’re all going to feel,” shared Metz.
Turbo is a free web and mobile app that unlocks your financial
potential and empowers you to take charge of your credit and
financial health. With Turbo, you can view your income, credit
score and debt details in a single place, with personalized advice,
to help you achieve your financial goals faster.
To learn more about the campaign, visit
http://turborealmoneytalk.com and share your #RealMoneyTalk story
with us, tagging @IntuitTurbo on Instagram and Twitter. You can
read more about our Harris Poll survey findings on the Turbo blog
at https://turbo.intuit.com/blog/
Survey Method: This survey was conducted online within
the United States by The Harris Poll on behalf of Intuit Turbo from
January 23-25, 2019 among 3,050 U.S. adults ages 18 and older. This
online survey is not based on a probability sample and therefore no
estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables and
subgroup sample sizes, please contact Intuit Turbo.
About Intuit: Intuit’s mission is to Power Prosperity
Around the World. Our global products and platforms, including
TurboTax, QuickBooks, Mint and Turbo, are designed to empower
consumers, self-employed and small businesses to improve their
financial lives, finding them more money with the least amount of
work, while giving them complete confidence in their actions and
decisions. Our innovative ecosystem of financial management
solutions serves approximately 50 million customers worldwide,
unleashing the power of many for the prosperity of one. Please
visit us for the latest news and in-depth information about Intuit
and its brands and find us on social.
*According to The Federal Reserve
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version on businesswire.com: https://www.businesswire.com/news/home/20190227005547/en/
Intuit Inc.Keri DanielskiHead of Communications, Intuit Turbo
& MintKeri_Danielski@intuit.com
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