BEIJING, March 4, 2021 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative market-leading online entertainment
service in China, is pleased to
announce that it has officially launched Super Fans, a new
monetization model for the Company's popular video-sharing
community, Suike.
Suike is the first platform in China to explore the monetization model
offered by Super Fans. Using Super Fans, creators can establish
individual fan-subscription channels to provide exclusive content
and interactive value-added services, enhancing
fans' stickiness and increasing income.
Ge Hong, Senior Vice President at
iQIYI, said that Super Fans, adopting an innovative, revolutionary
D2C model, allows creators to define content and services by
themselves, addressing gaps in the industry, and will further
develop creators' monetization channels.
According to data from Suike, more than 100 influential creators
on the platform have already tested Super Fans, with content
covering game and movie commentary, general knowledge, unboxing,
food, dance, and other categories. Using the model, the
game-commentary creator "Xiaoben Commentary Video" quadrupled
orders within three days. At present, Super Fans accounts for 18%
of his overall monthly income. In another example, the film and
television commentary creator "Small Films and Big Films" said his
monthly income from Super Fans has increased more than
threefold.
In the era of 5G and AI, video creation is becoming commonplace.
For most video creators, stable income is the key factor when
deciding whether they can continue to produce high-quality content
at a high frequency. By setting monthly payment prices with six
choices for their fans, creators can increase their income through
high-quality content and tap the content monetization space. At the
same time, the Super Fans model allows creators to connect with
their most hardcore fans, boost fan loyalty, incubate a community
of quality fans, and build their following on the platform. After
becoming a paid super fan, not only can subscribers enjoy exclusive
video content and value-added services provided by creators, they
can also have more intimate interactions with creators. At the same
time, Super Fans will strengthen the community-like atmosphere of
Suike and accelerate the establishment of niche interests-based
sub-communities on the platform.
The launch of Super Fans follows a number of other monetization
initiatives implemented on Suike, including advertising share,
live-streaming reward, e-commerce revenue, performance advertising,
and product placement. The Super Fans model will help develop
Suike's monetization system and promote a virtuous circle among
creators, fans and the platform. Suike will also provide creators
with comprehensive support, such as content guidelines and
recommendations for content delivery and increasing exposure. The
launch of this innovative new model once again demonstrates iQIYI's
use of technical advantages to raise subscriber conversion rates.
At the same time, relying on iQIYI's IP resources, Suike will
instantly provide creators with exclusive IP cooperation
opportunities, greatly enhancing their personal influence.
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SOURCE iQIYI