BEIJING, Nov. 10,
2022 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, acquired major wins in a number of
prestigious industry awards with its original productions. The
recognitions from various awards including the China TV Golden
Eagle Awards and Flying Apsaras Awards demonstrated the
success of iQIYI's long-term strategy in creating premium
content.
The strong performance of iQIYI original productions during this
awards season spoke to the quality of iQIYI's artistic productions.
The iQIYI-presented shows A Lifelong Journey and
Enemy won the Best TV Series Award at the 31st China TV
Golden Eagle Awards announced on Nov.
6. One of the most prestigious prizes in China, which features industry experts,
members of industry associations, and the general audience on its
jury.
On Nov. 1, the iQIYI-presented
shows The Ideal City and The Rebel were named the
winners of the 33rd Flying Apsaras Awards, a biennial award
ceremony that celebrates TV productions of the highest quality and
promotes the continuous development of China's television industry.
The Flying Apsaras Awards, China TV Golden Eagle Awards, and the
Shanghai TV Festival Magnolia
Awards are known as China's top
three awards recognizing excellence in drama series.
In addition, on Nov. 4, ten iQIYI
dramas and variety shows, including Left Right and The
Detectives' Adventures, won the 2022 Golden Angel Award of the
Chinese American TV Festival (CATF). Also in November, the Macau
International TV Festival announced that five iQIYI original dramas
have been nominated for this year's awards.
Since the start of this year, a number of works from iQIYI have
also been recognized on the global stage. In September, the
iQIYI-presented film What Remains was selected for the
International Competition at the 38th Warsaw International Film Festival. Three
iQIYI original productions were nominated for a total of seven
awards at the 4th Asia Contents Awards of the 2022 Busan
International Film Festival. Five titles were shortlisted for the
13th Macau International TV Festival in November.
In addition to winning critical acclaims, iQIYI original
productions also have strong viewer reception. According to data
from CSM Media Research, a leading TV audience measurement research
house in China, the total
viewership of A Lifelong Journey, which won the China TV
Golden Eagle Awards, reached 371 million. The show also reached an
iQIYI popularity index of 10098 during its airing, making it the
third ever show in iQIYI's history to score a popularity index of
over 10000.
Both winners of this year's Flying Apsaras Awards, The Ideal
City and The Rebel were also hugely popular during their
exclusive online premieres on iQIYI. The Ideal City, which
charts the professional and personal growth of a young woman,
received a 10% rating during its broadcast on Dragon TV. Meanwhile,
The Rebel topped ratings ranking throughout its broadcast on
TV stations, with its airing on CCTV-8 receiving a 10.23% market
share.
According to Kuyun, a data company specializing in the TV
industry, eight iQIYI original shows were among the top-ten most
popular domestic TV shows premiered in the first half of 2022. Of
the eight sows, Love Between Fairy and Devil, who aired
during summer 2022, was especially well-received and became the
show with the second highest iQIYI popularity index.
The strong industry recognition and viewership performance iQIYI
original productions spoke to the effectiveness of the company's
strategy of focusing its resources on developing premium content.
As WANG Xiaohui, iQIYI Chief Content Officer and President of
Professional Content Business Group (PCG), said during the 2022
iJOY Conference: "Producing premium content is always our core
value at iQIYI and we are committed to providing continuous supply
of great content to our loyal user base."
CONTACT: iQIYI Press,
press@qiyi.com
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SOURCE iQIYI