NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Utilizing Experian
Marketing Services' comprehensive cross-channel capabilities to
help improve customer experience and drive engagement, JoS. A. Bank
Clothiers and Experian received a Database Excellence Award from
the National Center for Data Management (NCDM). The bronze-level
award in the Marketing Strategies category was presented at the
NCDM 2011 Conference for Engaging Customers Using Data and
Technology in Las Vegas, Nev.
Experian's multichannel Customer Intelligence Platform, rich
data resources, and deep analytics/insights are intended to enable
JoS. A. Bank to identify opportunities for improving efficiency of
its mailings, increasing return on campaign efforts and building
customer loyalty. A variety of data sources can be leveraged within
a multichannel segmentation approach to develop six distinct,
actionable customer personas that can be rolled out across multiple
channels. The wealth of integrated data will be tapped to
develop predictive models in the hope of dramatically outperforming
legacy targeting.
"Recognizing campaign responses is truly important to
understanding and connecting with your customer," said John Lewis, director of Database Marketing at
JoS. A. Bank Clothiers. "Our relationship with Experian Marketing
Services will help us gain this understanding and really capitalize
on the value it brings. We're excited to continually explore
emerging opportunities."
Beyond effective campaign results, the true success story here
is how Experian and JoS. A. Bank Clothiers have begun working
together to better engage customers and elevate levels of marketing
sophistication. Partnering with Experian to centralize all
marketing information and provide a single view of customers will
allow JoS. A. Bank to further optimize customer contact strategies
and ongoing promotional efforts. Heading into 2012, the collective
vision is moving beyond single event marketing efforts to maximize
customer contacts across all channels.
"This is a clear example of working together to achieve success.
JoS. A. Bank Clothiers is a forward-thinking client that knows the
importance of customer intelligence and how to apply the concept to
a real situation," said Jeff Lundal,
president of Data Management Services for Experian Marketing
Services. Successful campaigns rely on fully understanding and
integrating campaigns for the client."
The NCDM Database Excellence Awards, organized and presented by
DIRECT Magazine and the Direct Marketing Association, honor
organizations that have demonstrated ingenuity and creativity in
leveraging their marketing databases to achieve dramatic,
measurable results.
About JoS. A. Bank Clothiers
JoS. A. Bank Clothiers, Inc., established in 1905, is one
of the nation's leading designers, manufacturers and retailers of
men's classically-styled tailored and casual clothing, sportswear,
footwear and accessories. The Company sells its full product line
through 552 stores in 43 states and the District of Columbia, a nationwide catalog and
an e-commerce website that can be accessed at
http://www.josbank.com. The Company is headquartered in
Hampstead, Md., and its common
stock is listed on the NASDAQ Global Select Market under the symbol
"JOSB."
Statements contained herein by or about JoS. A. Bank concerning
its future operations are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Actual results may differ materially from those forecasted due to a
variety of factors outside of the control of JoS. A. Bank that can
affect its operating results, liquidity and financial condition.
Such factors include risks associated with economic, weather,
public health and other factors affecting consumer spending,
including negative changes to consumer confidence and other
recessionary pressures, higher energy and security costs, the
successful implementation of JoS. A. Bank's growth strategy,
including its ability to finance its expansion plans, the mix and
pricing of goods sold, the effectiveness and profitability of new
concepts, the market price of key raw materials such as wool and
cotton, seasonality, merchandise trends and changing consumer
preferences, the effectiveness of JoS. A. Bank's marketing
programs, including compliance with relevant legal requirements,
the availability of suitable lease sites for new stores, doing
business on an international basis, the ability to source product
from a global supplier base, legal and regulatory matters and other
competitive factors. The identified risk factors and other factors
and risks that may affect the business or future financial results
of JoS. A. Bank are detailed in its filings with the Securities and
Exchange Commission, including its Annual Report on Form 10-K for
the year ended January 29, 2011 and
its subsequent Quarterly Reports on Form 10-Q filed through the
date hereof. These cautionary statements qualify all of the
forward-looking statements made herein. JoS. A. Bank cannot assure
you that the results or developments anticipated by it will be
realized or, even if substantially realized, that those results or
developments will result in the expected consequences for JoS. A.
Bank or affect it, its business or its operations in the way it
expects. JoS. A. Bank cautions you not to place undue reliance on
these forward-looking statements, which speak only as of their
respective dates. JoS. A. Bank does not undertake an obligation to
update or revise any forward-looking statements to reflect actual
results or changes in its assumptions, estimates or projections.
These risks should be carefully reviewed before making any
investment decision.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data,
analytics and platforms into multiple regions around the globe. It
is focused on helping marketers more effectively target and engage
their best customers through email, digital
advertising, customer data management, customer and competitive
insight, data enrichment and list rental, modeling and analytics,
and strategic consulting. Through these capabilities, Experian
Marketing Services enables organizations to encourage brand
advocacy, create measurable return on investment and significantly
improve the lifetime value of their customers.
About Experian
Experian is the leading global information services company,
providing data and analytical tools to clients in more than 80
countries. The company helps businesses to manage credit risk,
prevent fraud, target marketing offers and automate decision
making. Experian also helps individuals to check their credit
report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and
is a constituent of the FTSE 100 index. Total revenue for the year
ended 31 March 2011 was $4.2 billion. Experian employs approximately
15,000 people in 41 countries and has its corporate headquarters in
Dublin, Ireland, with operational
headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks
or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein are the property
of their respective owners.
Contact:
Jennifer Marshall
Experian Public Relations
1 224 698 8798
jennifer.marshall@experian.com
SOURCE Experian