Kintera and The Alford Group Offer Nonprofits Recent Trends in Philanthropy to Help Solve Fundraising Challenges
November 14 2005 - 5:00AM
Business Wire
Despite increased donations to U.S. charities in 2004 -- and
growing trust in online donation technology -- nonprofit
organizations still face the vital challenge of raising funds to
support their causes. Kintera(R) Inc. (Nasdaq:KNTA) and The Alford
Group teamed together in a recent Webinar to provide critical
information to nonprofits that will help focus and maximize
fundraising efforts. The online presentation, titled "Trends in
Philanthropy: Giving and the Experience," is now available for
download at www.kintera.com/alfordgroup. The presentation discusses
findings and critical issues from the recent "Giving USA" annual
report, published by The Giving USA Foundation(TM), as well as two
studies commissioned by Kintera. The "Kintera-Luth Nonprofit Trend
Report" illustrates the growing supporter use of the Internet, such
as more than 8.6 million U.S. households giving online donations in
2004. The Webinar also highlights findings from a second Kintera
report, "E-Mail Benchmarks in the Nonprofit Sector," including the
increased use of e-mail to build donor affinity. The Webinar also
helps nonprofits better understand their competitive environment.
For example, nonprofit organizations are garnering click-through
rates on average of 11.1 percent. "Philanthropy in the United
States is a vital force in our economy," said Thomas Mesaros, CFRE,
President and CEO of The Alford Group and member of the American
Association Fundraising Counsel Foundation Board of Directors.
"It's important that not-for-profit organizations understand giving
trends so they can maximize their donor relationships." "The fact
that online donations have increased by more than 50 percent this
past year confirms that those who experience online giving are
finding it a preferred alternative to traditional giving," said Dr.
Ephraim Feig, chief technology officer and chief marketing officer
at Kintera, and co-presenter of the Webinar. "The Internet is an
immediate, convenient and safe way to give." About The Alford Group
Inc. The Alford Group Inc. was founded in 1979 to provide
leadership in improving the quality of life by strengthening
not-for-profits. Today, the firm has regional service offices in
Boise, Chicago, Detroit, San Diego, Seattle and Washington, D.C.,
and is one of the largest not-for-profit consulting firms in the
nation. The Alford Group utilizes a nationwide network of
professional staff and strategic partners to deliver effective and
experienced counsel. The firm has worked with over 1,000 diverse
not-for-profit organizations. Currently celebrating its 25th
Anniversary, The Alford Group is proud to hold over 800 years in
combined staff experience in the not-for-profit sector. For more
information, visit www.alford.com. About Kintera Inc. Kintera(R),
Inc. (Nasdaq:KNTA) provides an online solution to help nonprofit
organizations deliver The Giving Experience(TM) to donors --
including giving convenience, financial transparency, feedback
about the social impact of their gifts, and a sense of belonging
and appreciation. More than 15,000 accounts in the nonprofit,
government and corporate sectors use Kintera's "software as a
service" innovations, including the Friends Asking Friends(R)
fundraising program and Kintera Sphere(TM), an enterprise-grade
software platform that provides a secure, scaleable and reliable
system for customer relationship management (CRM), a web content
management system (CMS), eMarketing and directed giving
applications. Additionally, Kintera FundWare(R) provides
award-winning financial management software developed for nonprofit
organizations and governments. Kintera also provides the Kintera
GivingFund payment option offering donors Internet convenience for
initiating grant requests from their Donor Advised Funds (DAF).
Organizations sponsoring donor advised funds as well as recipient
nonprofits and foundations are now able to provide improved
customer service to philanthropists through this new, innovative
way to make major gifts online. A one-time DAF, CharityGift(TM), is
available for purchase at Kintera's The Giving Communities(TM)
website at www.kintera.org. For more information about Kintera's
software and services, visit www.kintera.com. Kintera, Kintera
Sphere, Friends Asking Friends, The Giving Experience, The Giving
Communities, GivingFund, CharityGift and FundWare are either
registered trademarks or trademarks of Kintera, Inc. in the U.S.
and/or other countries. Forward-Looking Statements In addition to
historical information, this press release contains forward-looking
statements (including, without limitation, express or implied
statements regarding the adoption of software solutions by
nonprofit organizations) that involve risks and uncertainties.
These forward-looking statements represent our estimates and
assumptions only as of the date hereof. These statements reflect
our current views with respect to future events and are based on
assumptions and subject to risks and uncertainties. These
statements involve known and unknown risks, uncertainties and other
factors which may cause our actual results, performance or
achievements to be materially different from any future results,
performances or achievements expressed or implied by the
forward-looking statements. These risks and uncertainties include,
without limitation: our limited operating history; our history of
losses; our dependence on increased acceptance by nonprofit
organizations of online fundraising; lengthy sales cycles for major
customers; our need to manage growth; risks associated with
accounting for and processing large amounts of donations; the
rapidly changing technologies and market demands; and other risks
identified in our filings with the Securities and Exchange
Commission. Given these uncertainties, you should not place undue
reliance on these forward-looking statements.
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