DODGEVILLE, Wis., June 28, 2016 /PRNewswire/ -- Lands' End has
partnered with Scott Schuman,
founder of The Sartorialist, to create "Portraits on Canvas", the
first release in a series of photographs and videos that capture
the new Canvas by Lands' End™ Collection. The "Portraits on Canvas"
campaign will continue with each season's collection launch and
will be shot in different cities around the world.
In this first introduction, shot in the streets of New York City, Schuman used a diverse group of
people, chosen through a public casting call, who mixed their own
personal style with pieces from the Canvas by Lands' End
collection. The resulting images are an expression of both
Schuman's originality and the models' individuality. The street
style imagery shows how the collection can be incorporated for
various occasions in any part of the world. The Canvas by Lands'
End collection is truly a global collection. The campaign
will be featured on the Lands' End website and social media
channels as well as on The Sartorialists platforms with a
continuing dialogue on #CanvasPortraits.
Renowned worldwide for his work on iconic collaborations with
global brands, Scott Schuman said,
"I had the chance to shoot a great and diverse cast of people for
our first edition of 'Portraits on Canvas', here in
New York. We found a lot of
wonderful young women through the casting call-out and mixed their
personal style with pieces from Canvas by Lands' End. I came away
from this project feeling that we captured a sense of the
incredible diversity of styles in New
York. For me, it was great to see a collection coming from a
strong heritage brand looking so fresh and new. Through the styling
of the collection to the details, they are carving a new path for
such a well-known, classic American brand."
Canvas by Lands' End was launched in April 2016. The
inspirational new fashion collection for men and women, influenced
by the freedom of artistic expression, features a white label
symbolizing the ability to personally create one's own
canvas. Designed in America and developed in Italy, the collection combines fine
craftsmanship, exceptional quality and contemporary style with an
elevated level of sophistication.
"Working with The Sartorialist to create the introductory
collection of "Portraits on Canvas" has been incredibly exciting,"
said Alessandro Carnicella, Senior
Director, Lands' End. "To witness how this unique point of
view can add a certain street-style frisson to the sophisticated
elegance of Canvas by Lands' End is a revelation. This is the start
of an inspiring partnership with one of the most respected and
influential figures in fashion, as we expand the international
awareness of Canvas by Lands' End."
To view the "Portraits on Canvas" project, please
visit: http://www.landsend.com/canvas-by-lands-end/thesartorialist/
About Lands' End, Inc.
Lands' End, Inc. (NASDAQ: LE)
is a leading multi-channel retailer of casual clothing,
accessories, footwear and home products. We offer product through
catalogs, online at www.landsend.com, www.canvasbylandsend.com and
affiliated specialty and international websites, and through retail
locations, primarily at Lands' End Shops at Sears and standalone
lands' End Inlet Stores. We are a classic American lifestyle brand
with a passion for quality, legendary service and retail value, and
see to deliver timeless style for men, women, kids and the
home.
About Scott
Schuman
Founder/blogger/photographer Scott Schuman began The Sartorialist with the
idea of creating a two-way dialogue about the world of fashion and
its relationship to daily life. In addition to the blog,
Schuman's work has been featured in GQ, Vogue Italia, Vogue Paris,
and Interview; for GQ, Schuman shot and edited his own page for
over three years. Schuman has appeared in national ad
campaigns for The Gap and Verizon, and collaborated with Kiehl's on
an exclusively commissioned product and campaign surrounding
Father's Day. Nespresso, DKNY Jeans,
Gant, OVS, Crate & Barrel, and Absolut have all commissioned ad
campaigns. Burberry, meanwhile, tapped Schuman to shoot the
groundbreaking social media-cum-advertising "Art of the Trench"
project. In 2009 Penguin published an anthology of his images that
has sold well over 100,000 copies to date and been translated into
languages from English to Korean. Its limited-run Bespoke Edition
sold out in less than three months. His work resides in the
permanent collections of the Victoria & Albert Museum and the
Tokyo Metropolitan Museum of Photography.
URLs:
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http://www.landsend.com/canvas-by-lands-end/thesartorialist/
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www.landsend.com/newsroom
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Video - http://youtu.be/8WCEpkjLNZ8
Photo - http://photos.prnewswire.com/prnh/20160628/384264
Photo - http://photos.prnewswire.com/prnh/20160628/384265
Logo - http://photos.prnewswire.com/prnh/20160408/353102LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/portraits-on-canvas-by-the-sartorialist-for-canvas-by-lands-end-300291340.html
SOURCE Lands' End, Inc.