Lotus Eletre SUV Starts Delivery in North Asia
September 09 2024 - 7:00AM
Lotus Technology Inc. ("Lotus Tech" or the "Company") (Nasdaq:
LOT), a leading global intelligent luxury mobility provider,
proudly announces the commencement of deliveries of its Eletre
model, the intelligent hyper SUV, in Korea and Japan. This
milestone marks a significant step forward as Lotus continues to
expand its footprint in key geographies, following the brand's
successful re-entry into these regions last year.
Korea and Japan are established markets for luxury
consumption and are also recognized for their welcoming embrace of
advanced technologies. As a brand with 76 years of racing heritage,
Lotus enjoys a strong and loyal following in these markets and sees
a well-established community of drivers who appreciate the brand's
leading performance and craftsmanship. To enhance customer
experience, Lotus has upgraded its sales network, offering
customers the opportunity to test-drive and fully immerse
themselves in the exceptional driving dynamics and luxury customer
service. For instance, the Lotus Brand Center in Seoul, situated in
the prestigious Gangnam district — home to many modern luxury
stores — features an official one-stop Lotus service center,
ensuring that Lotus owners receive high level of care and
convenience.
As the Eletre model makes its way to customers,
Lotus is also pleased to announce that reservations for the Emeya
(GT, Sedan) model have begun in Korea and Japan. Both Eletre and
Emeya are available with state-of-the-art hardware that supports
end-to-end intelligent driving services provided by Lotus Robotics,
a subsidiary of Lotus Tech. As previously announced, Lotus Robotics
has provided intelligent driving solutions to multiple global
automakers including Lynk&Co and Farizon Auto.
"The delivery of our Eletre hyper SUV in Korea and
Japan marks a pivotal moment for the Company as we continue to
strengthen our presence in these key geographies," said Qingfeng
Feng, CEO of Lotus Tech. "These markets have a deep appreciation
for both cutting-edge technology and unparalleled luxury, and we
are proud to offer them a driving experience that embodies the very
essence of Lotus. With the introduction of our intelligent driving
services, we are not only delivering vehicles but also a
future-oriented vision of mobility that aligns with the evolving
needs of our discerning customers."
In the first half of 2024, the Company achieved a
balanced global allocation with each region contributing 20-30% of
the total deliveries1, powered by over 200 stores in prime
locations worldwide. The deliveries of Eletre started in the GCC
region in the third quarter. The expansion into multiple new
markets not only reinforces Lotus's commitment to delivering
cutting-edge technology and luxury to its customers but also
underscores the brand’s ability to adapt and thrive in a rapidly
evolving automotive landscape. As Lotus continues to push the
boundaries of intelligent driving and luxury mobility, the Company
remains dedicated to providing its customers with an unparalleled
driving experience that reflects the essence of the Lotus
brand.
Note 1: Invoiced deliveries, including commissioned
deliveries in US market
About Lotus TechnologyLotus
Technology Inc. has operations across the UK, the EU and China. The
Company is dedicated to delivering luxury lifestyle battery
electric vehicles, with a focus on world-class R&D in
next-generation automobility technologies such as electrification,
digitalisation and more. For more information about Lotus
Technology Inc., please visit www.group-lotus.com.
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press release contains statements that may constitute
“forward-looking” statements pursuant to the “safe harbor”
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1995. All statements other than statements of historical fact are
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Forward-looking statements involve inherent risks and
uncertainties, including those identified in the Company’s filings
with the U.S. Securities and Exchange Commission. All information
provided in this press release is as of the date of this press
release, and Lotus Tech undertakes no obligation to update any
forward-looking statement, except as required under applicable
law.
Contact InformationFor investor
and media inquiriesDemi Zhangir@group-lotus.com
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