Private Signs Expanded Worldwide Mobile Distribution Agreement With Twistbox Entertainment
April 16 2009 - 8:00AM
PR Newswire (US)
BARCELONA, Spain, April 16 /PRNewswire-FirstCall/ -- Private Media
Group, Inc. (NASDAQ:PRVT), a worldwide leader in premium quality
adult entertainment content, and Twistbox Entertainment, a wholly
owned subsidiary of Mandalay Media (OTC:MNDL) (BULLETIN BOARD:
MNDL) , today announced a new agreement that expands their
partnership for distribution of Private's high quality content
including images, video, and mobile TV channels across mobile
operator portals worldwide. Leveraging Twistbox's leading global
platform for distributing mobile adult lifestyle content and
services, Private will be available in 51 countries though 91
mobile operators with terms that will significantly improve revenue
generation through increased exposure and premier positioning.
Twistbox Entertainment is one of the world's leading platforms for
the distribution of mobile content and services with direct
agreements on carriers across Europe, Asia and the Americas.
Twistbox manages more than 350 WAP sites, 70 mobile TV channels and
300 games focused on delivering high quality mobile lifestyle and
late night entertainment. Its platform includes tools to expand
distribution and discovery including age verification, category
specific search and advertising services and an affiliate network
that delivers over 500 million advertising impressions monthly.
With Private Media Group as a leading brand, Twistbox has focused
on its adult lifestyle portfolio emphasizing relationships with a
select group of partners to guarantee improved programming, achieve
more effective marketing and drive customer conversions. Tim
Clausen, VP of Sales at Private Media Group, stated: "We look
forward to increasing our mobile revenue through the new
penetration levels we will achieve on Twistbox's vast distribution
network. Not only will Private attain a greater presence in
existing territories but it will also tap new markets where we
previously had no content distribution. We are excited to
consolidate the relationship with Twistbox and to actively explore
new strategic opportunities such as games and social networking,
both in on and off-portal environments." "We have been working with
Private for several years building distribution in key markets. In
a very crowded space, Private content has risen to the top as being
by far one of the best converting brands. Over the past year we
have found that leveraging our strong positioning and carrier class
commitment to service with Private's strong brand equity has been a
winning formula. We look forward to our new and expanded
relationship that will take a more committed and strategic approach
to driving maximum profitability for Private, Twistbox and our
Operator partners," said Ian Aaron, CEO of Twistbox Entertainment.
Mobile operator portals are the suggested point of entry to the
Internet for mobile consumers. Portals such a Vodafone's Live!,
Telefonica's Emocion or T-Mobile's T-Zones are specially adapted
for viewing on cellphones. Juniper Research(1) estimates that total
revenue from adult mobile content is set to rise from $2.2 billion
in 2008 to $4.9 billion by 2013, representing substantial growth in
a regulation constrained market. In terms of regional revenues,
Western Europe will remain the largest source of revenues
throughout the forecast period, although its share will fall from
42% in 2008 to 32% in 2013, due to strong growth in North America
(2% of revenues in 2008; 11% in 2013) and Africa & Middle East
(1% in 2008; 5% in 2013). Growth will be accelerated by improved
network speeds, better handsets and more sophisticated age
verification systems. About Private Media Group With its 44-year
track record, NASDAQ listed Private Media Group is a brand-driven
world leader in adult entertainment, distributing premium quality
adult content globally via multiple platforms, including
broadcasting (cable, satellite, IPTV and DTT), mobile, Internet, as
well as DVDs and print publications. Private Media Group owns the
worldwide rights to its extensive archive of high-quality content,
and also licenses its Private and "Silver Girls" trademarks
internationally. Private's acquisition of San Francisco-based
GameLink LLC and its related companies in January 2009 further
increased the Group's digital technology development capabilities
and online retail reach. Established in 1993, GameLink is a leading
adult Internet retail site, focusing on the digital distribution of
adult media and merchandise delivered through its retail website.
It is the third largest VOD platform in the US, and currently
offers over 70,000 movies in all popular and major formats. The
company has established an industry-leading reputation for
innovative online retail and eCommerce solutions. Visit prvt.com
(http://www.prvt.com/) and gamelink.com (http://www.gamelink.com/)
for more information. About Twistbox Entertainment, Inc. Twistbox
is the foundation company of mobile and interactive offerings from
Mandalay Media Inc. (OTCBB: MNDL.ob), a development stage company
created by leading executives from the entertainment and investment
industries and co-chaired by Peter Guber, CEO of Mandalay
Entertainment, and Rob Ellin. Twistbox has developed a global
distribution footprint through its content publishing platforms and
mobile games development capabilities. It has direct on-deck
distribution through more than 100 mobile operators, operates in
more than 50 countries and has products and services including
video rich WAP sites, mobile TV offerings, and mobile games that
have so far had more than 100 million plays. Website: twistbox.com,
mandalaymediainc.com Mandalay Entertainment: mandalay.com
Disclaimer This release contains, in addition to historical
information, forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, which
reflect the Company's current judgments of those issues. However,
because those statements are forward-looking and apply to future
events, they are subject to such risks and uncertainties, which
could lead to results materially different than anticipated by the
Company. For further information please contact: Private Media
Group Press Office Tel +34 915 312 388 Simon Jordan Marketing
Department Private Media Group Tel +34 936 208 090 (1) Mobile
Adult: Subscriptions, Downloads, Video Chat & Text-Based
Services 2008-2013 (Fifth Edition) DATASOURCE: Private Media Group
CONTACT: Private Media Group Press Office, +34 915 312 388, , or
Simon Jordan, Marketing Department of Private Media Group, +34 936
208 090, Web Site: http://www.prvt.com/ http://twistbox.com/
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