Opt Enhances Its Marketing Support for Customers With Marin Software Enterprise Edition
June 25 2013 - 7:30AM
Marketwired
Marin Software (NYSE: MRIN), provider of a leading Revenue
Acquisition Management platform for advertisers and agencies, today
announced Opt Inc. (JASDAQ: 2389) has deployed Marin Enterprise
Edition as a standard service offering within Opt's digital
marketing support system, ADPLAN. Opt is one of Japan's largest
Internet marketing agency and chose to deploy Marin due to the
platform's advanced digital marketing optimization technology and
Marin's flexibility to integrate third party data.
As the advertisement market becomes increasingly complicated and
sophisticated, to provide customers with even better optimized
services, Opt decided to implement Marin Enterprise Edition as a
standard service offering within ADPLAN. Opt will offer customers
ADPLAN LS by Marin, which combines the robust performance
measurement tools of ADPLAN LS with the powerful ad placement and
bid optimization capabilities of Marin Enterprise Edition.
In addition to a system integration of the Marin platform, Opt
also recently joined the Marin Software Certified Agency Program.
Furthermore, Opt is building a team of over 100 Marin Software
Enterprise Edition specialists who will be in charge of
strengthening cooperation with Marin.
By adding Marin Enterprise Edition to its standard offering
lineup, Opt also strengthens its ability to support marketers'
transition to Google Enhanced Campaigns. Marin Software has
partnered with Google and built a hands-on process and resource
center to help clients make the switch with minimal interruption to
ongoing campaigns.
About Marin Software: Marin provides a
leading Revenue Acquisition Management platform used by advertisers
and agencies to manage more than $4 billion in annualized ad spend.
Offering an integrated platform for search, display, social, and
mobile marketing, Marin helps advertisers and agencies improve
financial performance, save time, and make better decisions.
Headquartered in San Francisco, with offices worldwide, Marin's
technology powers marketing campaigns in more than 160 countries.
For more information about Marin's products, please visit:
http://www.marinsoftware.com/solutions/overview.
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Media Contact: Greg Kunkel Corporate Communications Marin
Software 415-857-7663 press@marinsoftware.com
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