Natrol Launches New Website
December 14 2006 - 11:42AM
Business Wire
Natrol, Inc. (Nasdaq:NTOL), a premier manufacturer and distributor
of nationally branded nutritional products, today announced it has
launched a new website � an extensive site redesign that will
enhance the way customers shop and learn about the Natrol family of
brands. The site redesign is a sweeping overhaul that affects 13
product categories and more than 500 pages with dramatic new
designs. It also includes the following site upgrades: New Look and
Feel � Features larger images, clean, bold design, and clear, crisp
messages. Fewer clicks � Allows for fewer clicks to product
checkout from any starting point. Rich Interactive Content �
Features interactive elements that allow users to more easily
obtain information. �As our company�s most visible and accessible
on-line site, the new and improved Natrol.com underscores our
commitment to improve the overall customer experience and supports
the evolution of the Natrol family of brands,� said Wayne M. Bos,
Natrol�s President and CEO. �The enhanced online site signals a big
step in our transformation to become more relevant to our customers
� especially in how they shop for quality, information and value.�
About Natrol Founded in 1980, Natrol, Inc. (Nasdaq:NTOL) is a
diversified nutrition company that manufactures and distributes
premium-branded nutritional supplements, herbal teas, and sports
nutrition products under the Natrol�, Laci Le Beau� and Prolab�,
Promensil�, Trinovin�, NuHair�, Shen Min�, and H57� brands. Natrol
markets approximately 500 stock-keeping units (SKU�s) designed to
meet a wide range of consumer needs. The products are available at
thousands of food, drug, mass market and independent health food
stores, catalogs and Internet sites, gyms and specialty stores
nationally and in select foreign countries. For more information,
visit www.natrol.com. All trademarks and registered trademarks are
the property of their respective owners. The statements made in
this press release which are not historical facts including
statements regarding expectations for future growth of revenue and
profits and trends concerning net sales, are forward looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. As a result of a number of factors, Natrol�s
actual results could differ materially from those set forth in the
forward looking statements. Certain factors that might cause
Natrol's actual results to differ materially from those set forth
in the forward looking statements include, among other things,
Natrol�s ability to develop and execute its business plans; the
ability to manage growth and changing market conditions; the
ability to consummate and integrate acquisitions; the ability to
retain and attract management and key employees; adverse trends in
the dietary supplements industry; increased competition; adverse
effects of unfavorable publicity regarding Natrol�s products; the
dependence on the introduction of successful new products; the
ability to gain market share and shelf space in relevant
distribution channels; and those factors set forth under the
heading �Risk Factors� in Natrol�s annual report on Form 10-K for
the year ended December 31, 2005 and Natrol�s other filings with
the SEC.
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