Peet's Coffee & Tea Introduces A Cup Is Worth A Thousand Words(TM) With Holiday Gift Ideas for Family and Friends
November 17 2005 - 4:14AM
PR Newswire (US)
EMERYVILLE, Calif., Nov. 17 /PRNewswire/ -- When the first Peet's
store opened in 1966, in Berkeley, California, coffee was roasted
right in the store and coffees and teas were brewed by the cup as a
way for customers to sample them. Alfred Peet was committed to
sourcing only the finest Arabica beans, deep-roasting them for full
flavor using an artisan roasting process and shipping them fresh
within 24 hours. Peet's keeps these traditions alive by staying
true to these three core tenants, earning the company an
international reputation with one of the most dedicated and loyal
customer followings. Peet's delivers on these expectations every
day -- upholding the commitment that Alfred Peet's made nearly
forty years ago. Then, as now, product quality remains a
cornerstone of the company. The spirit of this mission is evident
in "A Cup Is Worth A Thousand Words," the theme of Peet's 2005
holiday celebration. Peet's offers distinctive holiday gift sets
including deep-roasted coffees and hand-selected teas for the
holiday season and beyond. Gift ideas include: -- Holiday Blend
Coffee & Holiday Breakfast Blend Tea: includes a pound of
Peet's Holiday Blend coffee and a four-ounce tin of Peet's 2005
Holiday Breakfast Blend tea. -- Coffee Samplers: An introduction to
the distinctive flavors of Peet's. -- 12 Months of Coffee: Peet's
most popular gift; delivers a pound of Peet's Deep-Roasted(R)
coffee every month for one year, and comes with two free Peet's
holiday mugs. -- Peet's Signature Blends by the Month: allows
customers to send their favorite coffee every month, including
Major Dickason's Blend(R), French Roast, House Blend or Decaf
Special Blend. Available in 6 and 12-month options. -- The Complete
Peet's-at-Home Gift: the ideal starter set, complete with a
half-pound each of Peet's most popular coffees including Major
Dickason's Blend(R), Arabian Mocha-Java, and House Blend. Set also
includes a ceramic Peet's coffee container that seals in freshness,
two Peet's holiday mugs, and a Peet's stainless steel scoop. --
Peet's Reserve Coffee Gift: two half-pounds of the world's rarest
coffees -- mild, sweet Kona and silky smooth Jamaica Blue Mountain
-- in an elegant ribbon-bound box. -- Peet's Rare Tea Gift:
includes two of the finest green teas available, Green Peony and
Jasmine Downy Pearls. -- Premium Tea Collection: includes four 1.76
ounce tins of Peet's premium teas -- Darjeeling Extra Fancy
Kalimpong, Pride of the Port(R), Ti Kwan Yin, and Yin Hao Jasmine.
-- Holiday Blend and Peet's Sweets Quartet: comprised of a pound of
Holiday Blend paired with Peet's dessert treats. -- Peet's Holiday
Gift Card: Available in increments from $5 to $200. Gifts are in
Peet's retail stores nationwide, online at http://www.peets.com/
and by calling 1-800-999-2132. In addition, Peet's Holiday Blend
coffee and Holiday Breakfast Blend tea are also available at select
grocery stores. Founded in Berkeley, Calif. in 1966, Peet's Coffee
& Tea, Inc. is a specialty coffee roaster and marketer of
fresh, deep-roasted whole bean coffee. Peet's fresh-roasted coffee,
hand-selected tea and related items are sold in several
distribution channels including grocery, home delivery, office and
food service accounts and company-owned stores throughout the
United States. For information about Peet's Coffee & Tea, Inc.,
visit http://www.peets.com/ or call 1-800-999-2132. Peet's Coffee
& Tea, Inc. shares are traded under the symbol PEET.
DATASOURCE: Peet's Coffee & Tea, Inc. CONTACT: Peet's Coffee
& Tea, Inc., 800-999-2132 web site: http://www.peets.com/
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