EMERYVILLE, Calif., Nov. 17 /PRNewswire/ -- When the first Peet's store opened in 1966, in Berkeley, California, coffee was roasted right in the store and coffees and teas were brewed by the cup as a way for customers to sample them. Alfred Peet was committed to sourcing only the finest Arabica beans, deep-roasting them for full flavor using an artisan roasting process and shipping them fresh within 24 hours. Peet's keeps these traditions alive by staying true to these three core tenants, earning the company an international reputation with one of the most dedicated and loyal customer followings. Peet's delivers on these expectations every day -- upholding the commitment that Alfred Peet's made nearly forty years ago. Then, as now, product quality remains a cornerstone of the company. The spirit of this mission is evident in "A Cup Is Worth A Thousand Words," the theme of Peet's 2005 holiday celebration. Peet's offers distinctive holiday gift sets including deep-roasted coffees and hand-selected teas for the holiday season and beyond. Gift ideas include: -- Holiday Blend Coffee & Holiday Breakfast Blend Tea: includes a pound of Peet's Holiday Blend coffee and a four-ounce tin of Peet's 2005 Holiday Breakfast Blend tea. -- Coffee Samplers: An introduction to the distinctive flavors of Peet's. -- 12 Months of Coffee: Peet's most popular gift; delivers a pound of Peet's Deep-Roasted(R) coffee every month for one year, and comes with two free Peet's holiday mugs. -- Peet's Signature Blends by the Month: allows customers to send their favorite coffee every month, including Major Dickason's Blend(R), French Roast, House Blend or Decaf Special Blend. Available in 6 and 12-month options. -- The Complete Peet's-at-Home Gift: the ideal starter set, complete with a half-pound each of Peet's most popular coffees including Major Dickason's Blend(R), Arabian Mocha-Java, and House Blend. Set also includes a ceramic Peet's coffee container that seals in freshness, two Peet's holiday mugs, and a Peet's stainless steel scoop. -- Peet's Reserve Coffee Gift: two half-pounds of the world's rarest coffees -- mild, sweet Kona and silky smooth Jamaica Blue Mountain -- in an elegant ribbon-bound box. -- Peet's Rare Tea Gift: includes two of the finest green teas available, Green Peony and Jasmine Downy Pearls. -- Premium Tea Collection: includes four 1.76 ounce tins of Peet's premium teas -- Darjeeling Extra Fancy Kalimpong, Pride of the Port(R), Ti Kwan Yin, and Yin Hao Jasmine. -- Holiday Blend and Peet's Sweets Quartet: comprised of a pound of Holiday Blend paired with Peet's dessert treats. -- Peet's Holiday Gift Card: Available in increments from $5 to $200. Gifts are in Peet's retail stores nationwide, online at http://www.peets.com/ and by calling 1-800-999-2132. In addition, Peet's Holiday Blend coffee and Holiday Breakfast Blend tea are also available at select grocery stores. Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including grocery, home delivery, office and food service accounts and company-owned stores throughout the United States. For information about Peet's Coffee & Tea, Inc., visit http://www.peets.com/ or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET. DATASOURCE: Peet's Coffee & Tea, Inc. CONTACT: Peet's Coffee & Tea, Inc., 800-999-2132 web site: http://www.peets.com/

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