Peet's Coffee & Tea Introduces a New Iced Beverage the Scharffen Berger Chocolate Mocha Freddo(TM)
June 14 2006 - 12:24PM
PR Newswire (US)
Company Partners With Scharffen Berger Chocolate(R) Maker to Create
a Uniquely Delicious Beverage Made With Authentic, Hand-Crafted
Ingredients, Available Only at Peet's EMERYVILLE, Calif., June 14
/PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc.
(NASDAQ:PEET), a specialty coffee roaster and marketer, today
introduced a new beverage to its specialty drink menu -- the
Scharffen Berger Chocolate Mocha Freddo. Just in time for summer,
this refreshing chocolaty beverage delivers pure flavor and
delicious taste because it is made with authentic, hand-crafted
ingredients. Freshly brewed Peet's Deep-Roasted(R) coffee is
combined with rich, dark Scharffen Berger Cocoa. These ingredients
are blended with ice and then topped with whipped cream and
Scharffen Berger chocolate shavings to delight the palates of
coffee and chocolate lovers. The Scharffen Berger Chocolate Mocha
Freddo is the latest collaboration between Peet's and Scharffen
Berger -- two like-minded specialty food purveyors who share the
same commitment to quality and artisan traditions. Peet's Coffee
& Tea is committed to meticulous bean selection and the art of
hand-roasting in small batches to ensure ultimate freshness and
quality in every cup, while Scharffen Berger(R) Chocolate Maker
focuses on small-batch manufacturing methods to ensure pure, deep
flavor in each bite. "In creating this new beverage, we wanted to
offer our customers a drink that would allow them to discover new
flavors and learn how fresh roasted coffee should taste when paired
with other quality, hand-crafted ingredients," said Chris Lansing,
chief marketing officer, Peet's Coffee & Tea, Inc. "Scharffen
Berger was our choice because their commitment to quality and
artisan traditions mirrors our own." "Nowhere else will you find
the exceptional coffee and chocolate flavors of Peet's and
Scharffen Berger in one taste experience," said Jim Harris,
Managing Director of Scharffen Berger Chocolate Maker. "The
Scharffen Berger Chocolate Mocha Freddo truly is a revelation for
your taste buds." The Scharffen Berger Chocolate Mocha Freddo joins
an expanded Peet's Blended Freddo(TM) line which includes Caffe
Freddo (regular and Extra Bold), Mocha Freddo, Madagascar Vanilla
Freddo, Pure Caramel Freddo and Chocolate & Caramel Swirl. Each
Freddo is prepared with fresh roasted Peet's coffee and authentic,
hand-crafted ingredients to deliver a pure, refreshing and
delicious taste. Availability The Scharffen Berger Chocolate Mocha
Freddo and other Peet's Freddo beverages are available in regular,
decaf, without coffee or dairy. They are available in 16-ounce and
24-ounce cup sizes at Peet's Coffee & Tea retail stores
nationwide. All beverages are made-to-order by Peet's expert
baristas to deliver the fresh taste of Peet's Deep-Roasted coffee
in every sip. ABOUT PEET'S COFFEE & TEA, INC. Founded in
Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a
specialty coffee roaster and marketer of fresh, deep-roasted whole
bean coffee for home and office enjoyment. Peet's fresh-roasted
coffee, hand-selected tea and related items are sold in several
distribution channels including grocery, home delivery, office and
food service accounts and company-owned stores throughout the
United States. Peet's is committed to strategically growing its
business and to maintaining a unique culture and focus on customer
satisfaction. For information about Peet's Coffee & Tea, Inc.
visit http://www.peets.com/ or call 1-800-999-2132. Peet's Coffee
& Tea, Inc. shares are traded under the symbol PEET. ABOUT
SCHARFFEN BERGER CHOCOLATE MAKER Scharffen Berger(R) Chocolate
Maker was established in 1996 in San Francisco, Calif. Producing
bean to bar premium chocolates, Scharffen Berger is one of the
world's finest chocolate makers. All Scharffen Berger chocolate is
composed of proprietary bean blends from up to nine different
cacao-growing regions throughout the world. Manufactured in small
batches in Berkeley, Calif., Scharffen Berger chocolate has
received recognition throughout the U.S. Scharffen Berger products
are sold in retailers nationwide as well as Scharffen Berger's own
retail locations in San Francisco, Berkeley and New York City and
their website http://www.scharffenberger.com/. DATASOURCE: Peet's
Coffee & Tea, Inc. CONTACT: Jennifer Strasburg of Weber
Shandwick, +1-415-248-3436, or , for Peet's Coffee & Tea, Inc.;
or Liz Kaplan of Scharffen Berger Chocolate Maker, +1-510-981-4065,
or Web site: http://www.scharffenberger.com/ Web site:
http://www.peets.com/
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