PEET Peets Coffee & Tea, Inc. (MM)

Enhanced Leadership and Heightened Organization Focus to Support Expansion Plans EMERYVILLE, Calif., Oct. 29 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (NASDAQ:PEET), the premier specialty coffee and tea company in the U.S., announced that it has appointed Kay Bogeajis as vice president, retail operations, and promoted Chris Lansing, currently Chief Marketing Officer, to General Manager, consumer business and CMO. (Logo: http://www.newscom.com/cgi-bin/prnh/20070606/AQW139LOGO) The new appointments heighten senior management leadership over each of the company's priority growth channels, retail stores and grocery. As vice president, retail operations reporting to Patrick O'Dea, president and CEO, Bogeajis has responsibility for operations of the company's 160 Peet's stores as well as future growth of the retail store business. Bogeajis is a veteran of growth-oriented food retail environments with more than 30 years of experience in high-profile retail operations. Most recently she served as vice president western operations for Taco Bell Corporation, a Yum Brand company, where she was responsible for more than 1,400 stores and approximately $1.4 billion in system-wide sales. Previously she held prominent retail operations and sales positions with Frito-Lay, Inc., a PepsiCo company, and Burger King Corporation. Bogeajis holds a bachelor of science degree from San Diego State University. "Kay is an elite retail operations executive," said O'Dea. "The combination of her extensive, large-scale retail operations experience and her passion for Peet's make her the perfect leader for our retail stores as we expand. Lansing joined Peet's as chief marketing officer in 2005, responsible for all brand and multi-channel marketing company-wide. With the additional responsibility as general manager of the consumer business (grocery and direct channels), Lansing will lead the strategic planning and implementation of Peet's grocery expansion. She recently led the successful introduction of Peet's into New England and, based on this success, the company has aggressive grocery expansion plans through its direct store delivery (DSD) network. "We have tremendous growth opportunities in the expansion of our grocery business and in leveraging our one-of-a-kind DSD network," said O'Dea. "Chris's extensive consumer packaged goods marketing experience at bellwether companies like Procter & Gamble and The Hershey Company, along with her track record of results since she joined Peet's, make her the natural choice to lead us to the next level here." ABOUT PEET'S COFFEE & TEA, INC. Peet's Coffee & Tea, Inc., (PEET), the premier specialty coffee and tea company in the U.S., is dedicated to artisan roasting, distributing and marketing the highest quality coffee available to coffee lovers throughout the United States. Founded in 1966 in Berkeley, Calif., Peet's is committed to strategically growing its business while maintaining its unique culture and focus on quality and customer satisfaction. For more information about Peet's Coffee & Tea, Inc. visit http://www.peets.com/. http://www.newscom.com/cgi-bin/prnh/20070606/AQW139LOGO http://photoarchive.ap.org/ DATASOURCE: Peet's Coffee & Tea, Inc. CONTACT: Patsy Barich of Double Forte, +1-415-848-8104, , for Peet's Coffee & Tea, Inc. Web site: http://www.peets.com/

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