PLANO, Texas, May 3, 2012 /PRNewswire/ -- To celebrate the
introduction of Tostitos Thins tortilla chips, the latest addition
to the Tostitos family, PepsiCo's Frito-Lay division today kicked
off a partnership with entertaining expert Courtney Dial-Whitmore for a new online resource
-- Tostitos Fiesta 411 -- for planning and creating perfect at-home
cantina-style parties, complete with the perfect snacks. Available
exclusively at Target stores nationwide for a limited time,
Tostitos Thins tortilla chips are lighter textured and thinner than
regular Tostitos tortilla chips, and bring an authentic cantina
experience to the comfort of home in two flavors, Lime & Salt
and TexMex.
"Tostitos Fiesta 411," which comes to life as a dedicated tab on
the Frito-Lay Facebook page, is a festive, online resource where
hosts and hostesses can access a range of exclusive, summertime
party-planning ideas right at their fingertips. Dial-Whitmore,
founder of the popular entertaining website Pizzazzerie.com, will
help fans create their own stylish, personalized fiestas — complete
with cantina-inspired cocktails, crowd-pleasing appetizers and
festive decor and party favors – perfect pairings with Tostitos
Thins tortilla chips.
"Tostitos knows how to party, so bringing the brand's social
flare together with an expert like Courtney
Dial-Whitmore is the perfect way to prepare for a fun-filled
summer," said Christina Menendez,
senior director of marketing, Frito-Lay
North America. "Combining expert party pointers with our new
Tostitos Thins chips is a sure way to bring the fiesta home."
The debut of the party-planning tool is timed with the
introduction of the new Tostitos Thins tortilla chips, which are
made from corn that is stone-ground for a light and crispy texture
and then lightly dusted with special seasonings to create the two
flavors. Tostitos Thins tortilla chips are now available
exclusively at Target stores nationwide through mid-July. While
their authentic flavors can stand on their own, they are perfect
for pairing with party beverages, as well as dips and
appetizers.
"Party season is now upon us, so I was thrilled to join forces
with Tostitos to kick off the fiesta in a way that is easy and
fun," said Courtney Dial-Whitmore.
"Entertaining is my passion, and I know the same can be said for
Tostitos, so it was a natural partnership I hope everybody
enjoys."
The Tostitos Fiesta 411 Facebook tab is available at
www.facebook.com/FritoLay.
About Tostitos
The Tostitos brand is one of the many brands that make up
Frito-Lay North America, the
$13 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase,
NY. In addition to Frito-Lay, PepsiCo business units include
Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about
Frito-Lay at the corporate Web site, http://www.fritolay.com/, the
Snack Chat blog, http://www.snacks.com/ and on Twitter at
http://twitter.com/fritolay.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar
food and beverage brands, including 19 different product lines that
generate more than $1 billion in
annual retail sales each. Our main businesses -- Quaker, Tropicana,
Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other
enjoyable and wholesome foods and beverages that are respected
household names throughout the world. With net revenues of
approximately $60 billion, PepsiCo's
people are united by our unique commitment to sustainable growth by
investing in a healthier future for people and our planet, which we
believe also means a more successful future for PepsiCo. We
call this commitment Performance with Purpose: PepsiCo's promise to
provide a wide range of foods and beverages for local tastes; to
find innovative ways to minimize our impact on the environment,
including by conserving energy and water usage, and reducing
packaging volume; to provide a great workplace for our associates;
and to respect, support, and invest in the local communities where
we operate. For more information, please visit www.pepsico.com.
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SOURCE Frito-Lay North
America