Pixelworks TrueCut® Motion Grading Wins 2019 Hollywood Professional Association Engineering Excellence Award
July 25 2019 - 8:00AM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of advanced
visual processing solutions, has received the prestigious Hollywood
Professional Association (HPA) Engineering Excellence Award for its
recently launched TrueCut® Motion Grading software tool suite, a
key element in the TrueCut Video Platform announced earlier this
year.
TrueCut Motion Grading is the industry’s first solution to give
filmmakers the ability to cinematically fine-tune Motion Blur,
Judder and Frame-rate appearance. Used as a part of the creative
process, TrueCut Motion Grading empowers filmmakers to shoot at any
frame-rate, then deliver at a cinematically tuned high frame-rate
allowing for the creation of a broader set of motion appearances
than previously possible, including:
- Greater clarity for high-motion scenes
- Cinematically fine-tuned frame-rate looks, from a film-feel to
super-smooth
- Higher contrast moving images, avoiding strobing artifacts
- More shutter options, providing the ability to adjust
motion-blur as needed
- A broader range of on-set lighting choices
As an important element of the TrueCut Video Platform, these
Motion Grading tools extend the boundaries of content creation to
take full advantage of today’s incredible cinema and
home-entertainment displays, while also ensuring a consistently
cinematic motion appearance across different devices, that is
faithful to the original artistic intent.
Winners were determined through a highly competitive judging
session at a blue-ribbon judging panel held at IMAX on June 22.
Awards will be given out at the 14th annual HPA Awards gala at the
Skirball Cultural Center in Los Angeles on November 21.
“It is huge honor to receive an HPA Engineering Excellence
Award,” said Richard Miller, Executive Vice President of
Technology, Pixelworks. “Our team developed TrueCut with the goal
of extending creative reach, especially for motion and HDR, and we
are incredibly excited to see how filmmakers will take advantage of
cinematic high frame-rate in the future.”
About Hollywood Professional Association
AwardsThe Hollywood Professional Association (HPA) is the
trade association serving the community of individuals and
businesses who provide creative and technical expertise, support,
tools and infrastructure for professional content creation,
distribution and archive.
Launched in 2006, the HPA Awards promote creative artistry in
the field of post-production, and recognize the achievement of
talent, innovation and engineering excellence in the larger
professional media content industry.
About PixelworksPixelworks provides
industry-leading display processing and video delivery solutions
and technology that enable highly authentic viewing experiences
with superior visual quality. The Company has a 20-year history of
delivering image processing innovation to providers of leading-edge
consumer electronics, professional displays and video streaming
services. Pixelworks is headquartered in San Jose, CA. For more
information, please visit the company’s web site at
www.pixelworks.com.
Note: Pixelworks, the Pixelworks logo and TrueCut are registered
trademarks of Pixelworks, Inc.
Investor Contact:Brett L PerryShelton GroupP:
214-272-0070E: bperry@sheltongroup.com
Media Contact:Agnes ToanPixelworks, Inc.E:
comms@pixelworks.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ca6528e2-5a5b-4b51-a59c-abf1e17c0a41
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