Rockstar's 'Grand Theft Auto: San Andreas' Shoots Its Way to #1 in Video Game Rentals Grand Theft Auto's $1.6 Million Debut Helps Video Game Category Blow Past Home Video Rentals PORTLAND, Ore, Nov. 3 /PRNewswire-FirstCall/ -- "Grand Theft Auto: San Andreas" out-rented all other video game titles in its first week of release earning an unprecedented $1.6 million in consumer rental revenue for the week ending October 31, 2004, according to game intelligence from Rentrak's Home Video Essentials(TM). Remarkably, the newest installment of Rockstar Games' blockbuster franchise, which was developed exclusively for the Playstation2 platform and delivers extreme action and first person shooter excitement to gamers, outperformed the weekly earnings of the top 10 renting VHS titles. "The earning power of the "Grand Theft Auto" franchise is a true phenomenon. Grand Theft Auto III and Grand Theft Auto: Vice City on the PlayStation2 and Xbox platforms have grossed more than $45 million in rental revenue to-date," said Brad Hackley, vice president of business development for Home Video Essentials at Rentrak. "This is undeniable proof that video games have emerged as a dominant force within the entertainment industry." Top 10 Renting Video Games Titles for Week Ending 10/31/04. This Last Weeks Week Wk Wk Platform/Title Publisher Out Rev ($) 1 NEW PS2-Grand Theft Auto: San Andreas RCK 1 1,627,351 2 2 PS2-Mortal Kombat: Deception MDY 4 329,074 3 1 PS2-Tony Hawk's Underground 2 ACV 4 320,247 4 3 PS2-Star Wars: Battlefront LAE 6 235,625 5 6 XBOX-Mortal Kombat: Deception MDY 4 228,659 6 4 PS2-Madden NFL 2005 ELA 12 200,867 7 5 PS2-Def Jam: Fight For NY ELA 6 179,997 8 10 XBOX-Star Wars: Battlefront LAE 6 176,939 9 9 XBOX-Fable MIC 7 175,441 10 -- PS2-NCAA Football 2005 ELA 16 174,057 About Home Video Essentials(TM) Home Video Essentials(TM) Industry Data Service, part of Rentrak's Entertainment Essentials(TM) suite of web-based information management and business intelligence products, is Rentrak's exclusive point-of-sale (POS) tracking system which measures weekly national consumer spending and title-level performance via rental transactions on over 40,000 DVD, VHS, and video game properties. About Rentrak Corporation Rentrak Corporation, based in Portland, Oregon, is the developer of the Essentials(TM) suite of web-based information management and business intelligence products used by clients in the media, entertainment, retail and manufacturing industries. Vertical market editions of Essentials(TM) applications are customizable to the needs of each licensee, allowing marketers to collect, manage, analyze and make critical business decisions based on detailed, real-time point-of-sale and supply chain data. The Essentials(TM) suite of services offers competitive advantages to executives by providing timely and actionable insight into their own company's performance in tandem with valuable perspective against aggregated industry-wide data. For further information, please refer to Rentrak's corporate Web site at http://www.rentrak.com/ . Contact: News Media Rogers & Cowan for Rentrak Sallie Olmsted/Susan Yin 310-201-8800 solmsted/ DATASOURCE: Rentrak Corporation CONTACT: Sallie Olmsted, +1-310-201-8800 or , or Susan Yin, +1-310-201-8800, or , both of Rogers & Cowan, for Rentrak Corporation Web site: http://www.rentrak.com/

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