ADDING MULTIMEDIA Roku Expands Roku TV Licensing Program Into Europe
September 07 2019 - 4:06AM
Business Wire
Enabling TV Manufacturers to Easily Build,
Low-Cost Smart TVs that Consumers and Retailers Love; Hisense to
Ship First Roku TVs for the UK market this Fall
IFA – Roku Inc. (NASDAQ: ROKU) today announced it is further
expanding the Roku TV™ licensing program into Europe. Roku CEO
Anthony Wood shared during his keynote speech that Hisense is the
first European Roku TV partner and is expected to launch Roku TV
models in the UK in Q4. Hisense Roku TV models combine Roku’s
intuitive and easy-to-use operating system including thousands of
streaming channels; with Hisense’s picture and screen technologies
delivering 4K Ultra HD resolution and enhanced detail and contrast
levels of HDR. Showcased this week at IFA, a world-leading consumer
tech show in Berlin, attendees can see the first Hisense Roku TV
for Europe in Roku’s Booth #234, Hall 26 and Hisense’s Booth #201,
Hall 6.2.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190907005006/en/
Hisense Roku TV coming to the UK this
fall (Photo: Business Wire)
TV manufacturers can license Roku TV reference designs and use
the Roku OS to quickly build world-class smart TVs. Roku TV was
first introduced at the 2014 Consumer Electronics Show, and today
100+ models are available from 10+ brands in North America. Roku
estimates that in the first half of 2019 more than one-in-three
smart TVs sold in the U.S. were Roku TVs, making the Roku OS the #1
selling smart TV OS in the U.S.
“While consumers love Roku TV’s simplicity and advanced
features, TV manufacturers benefit from the low cost of
manufacturing, a variety of technology options, and support from
Roku. The ability to quickly bring to market a leading smart TV
experience that is regularly updated by Roku and is packed with
entertainment gives TV manufacturers an edge in the competitive TV
business,” said Wood. “We are pleased to bring the Roku TV
licensing program to Europe and look forward to the first Hisense
Roku TVs in market this year.”
Simple Entertainment Experience for Consumers
Roku TV is a better smart TV. Roku TV removes the complicated
layers and menus, and unnecessary features and settings that plague
smart TVs today. Instead, Roku TVs feature a Roku home screen that
showcases all available content sources in one place making it easy
to watch live programming, stream a movie or TV show, or listen to
a song in just seconds. Just like Roku streaming players, Roku TVs
have full access to the Roku Channel Store filled with thousands of
streaming channels that offer access to 150,000 movies and TV shows
as well as live sports news, music, kids, food, science, tech,
fitness, foreign language and other programming. Roku TV models can
be controlled with either an included simple TV remote or with the
Roku mobile app for Android and iOS devices. With the Roku mobile
app consumers can stream entertainment to their Roku TV, use their
voice to search for movies and TV shows, and enjoy private
listening of TV audio with headphones.
Maintenance-Free, Low-Cost Smart TV Platform for
Manufacturers
TV manufacturers receive the Roku TV reference platform complete
with TV and remote control designs as well as technical support to
manufacture and maintain the best TV experience. Meanwhile, Roku
manages the entire software ecosystem for all Roku TVs which
includes securing and updating streaming channels and providing
frequent software updates to deliver new features and experience
enhancements.
Manufacturers interested in partnering with Roku can email
rokutv@roku.com
Availability and Pricing
Hisense Roku TV models are expected to bring an affordable yet
enhanced viewing experience to UK consumers. Hisense Roku TV models
are expected to be available for purchase in the UK in Q4 in sizes
ranging up to 65 inches. Pricing and other details will be
announced by Hisense later this year.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku TV™ models and Roku
streaming players are available around the world through direct
retail sales and licensing arrangements with TV OEMs and service
operators. Roku audio devices are available in the U.S.A. through
direct retail sales. Roku is headquartered in Los Gatos, Calif.
U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the benefits and impact
of the Roku OS and Roku TV models and the availability of Roku TV
models in the UK and Europe. Except as required by law, we assume
no obligation to update these forward-looking statements publicly,
or to update the reasons actual results could differ materially
from those anticipated in the forward-looking statements, even if
new information becomes available in the future. Important factors
that could cause our actual results to differ materially are
detailed from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Form 10-K for the
year ended December 31, 2018 and our Quarterly Report on Form 10-Q
for the quarter ended June 30, 2019. Copies of reports filed with
the SEC are posted on Roku’s website and are available from Roku
without charge.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190907005006/en/
Roku Mike Duin mduin@roku.com
Axicom PR roku@axicom.com
Roku (NASDAQ:ROKU)
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